Scrivere una canzone: tutti gli step con Davide Shorty - Audi We Generation S3E1

Audi We Generation

13 Nov 202009:03

Summary

TLDRThe video script discusses the journey of creating music, from the initial beat and layering of sounds to the final production and distribution. It highlights the importance of lyrics and the artist's personal touch in music production. The artist shares insights on the evolution of the music industry, emphasizing the impact of technology and streaming platforms on music consumption and the challenge of capturing listeners' attention in an era of instant gratification. The script also touches on the value of hard work and the need for balance in the digital age, encouraging a more conscious approach to music appreciation.

Takeaways

🎶 The speaker discusses the passion for music and the generation's desire to not only consume but also create and own their music.
🎵 The process of song creation begins with a beat and involves layering different sounds and samples to build the song structure.
🎼 The importance of lyrics is emphasized, with the speaker noting that words are fundamental and should have a musical sound on their own.
🎧 The speaker uses various techniques, including phone recordings, to capture interesting musical moments that can inspire a song.
🎷 The process of post-production and mixing is crucial in giving the song its final form, with the artist often prioritizing the voice and lyrics.
🎹 The artist's personal touch is vital in the songwriting process, aiming to create a coherent narrative and musical flow.
🎤 The music industry has evolved, requiring artists to release singles before an album to gain traction and be featured in playlists.
📈 Distribution of music now heavily relies on streaming platforms and social media to reach the audience.
🎧 The challenge in the digital age is capturing the listener's attention for the duration of a song in a culture of instant gratification.
🌐 Technology provides access to a vast array of sounds and music, but it may also lead to a loss of the value of hard work and effort in music creation.
📚 There is a need for education on how to approach and consume music in a way that appreciates the effort behind its creation.

Q & A

How many hours of songs and audio content are mentioned as being played on streaming platforms?
-Over 30 hours of songs and audio content are mentioned.
What does the speaker suggest about the current generation's relationship with music?
-The speaker suggests that the current generation loves being surrounded by music, but often only consumes it rather than creating or making it their own.
What was the main purpose of the young people participating in the festival in Puglia?
-The main purpose was to learn how to write a song from scratch, starting from the first notes and lyrics, with the help of Davide Sciotti, an artist and musician.
How does the speaker typically start creating a song?
-The speaker usually starts by creating a beat, focusing on the rhythm, and then builds the song by layering different sounds and samples.
What is the term used in the music industry to describe the process of adding multiple layers of sound to a track?
-The process is called 'layering'.
How does the speaker incorporate their own voice into their music?
-The speaker prioritizes their voice and lyrics, treating them as an essential instrument in their music, and ensures that the voice is prominently featured in the mix.
What role does the mixing process play in music production?
-Mixing is crucial in music production as it involves adjusting the levels of different elements in the track, ensuring that the desired parts are突出 and balanced.
How does the speaker approach writing lyrics?
-The speaker focuses on creating a narrative and rhythm in the lyrics, aiming for a musical and meaningful discourse that complements the music.
What is the significance of the master in music production?
-The master is the final, finished version of the song that is ready for distribution and release to the public.
How does the music industry's approach to distribution and album creation affect the artist?
-The artist may be required to create an album with fewer songs or focus on releasing singles first, which can change the way they live their music and interact with the industry.
What challenge does the speaker mention regarding the consumption of music in the modern era?
-The challenge is capturing the listener's attention for the duration of a song, given the immediate and constant availability of music and the short attention spans influenced by technology.

Outlines

00:00

🎵 The Art of Songwriting and Music Production

This paragraph delves into the intricate process of songwriting and music production from the perspective of a young artist. It begins by highlighting the sheer volume of music content available on streaming platforms and the generation's love for music that often extends beyond just listening. The artist shares their personal journey of turning a dream into reality by participating in a festival in Puglia, where they met and learned from Davide Sciotti, a renowned figure in the music industry. The paragraph goes on to describe the technical aspects of creating a song, starting from the beat and layering different sounds, to the importance of lyrics and the post-production process. It emphasizes the artist's approach to music, considering words as fundamental tools that work in harmony with the music. The summary also touches upon the challenges of capturing attention in an era of instant gratification and information overload, advocating for an education in appreciating and engaging with music mindfully.

05:00

🎉 The Celebration of Music and its Distribution

This paragraph focuses on the celebration of music and the distribution process in the modern era. It starts with a poetic reflection on how everything can rhyme and flow together in music. The artist discusses the culmination of the song production process, leading to the final master, and the subsequent steps of presenting it to the public. The role of independent labels and distributors in making music accessible through various channels such as Spotify and YouTube is highlighted. The paragraph also addresses the changes in the music industry's approach, moving from albums to singles and playlists, and the impact of technology on the perceived value of music. The artist calls for a balance and education in consuming music, emphasizing the importance of taking the time to appreciate the effort and creativity behind each piece. The summary ends with a forward-looking statement about the potential of sound and the journey of a generation towards becoming more conscious and innovative.

Mindmap

Keywords

💡Music Production

Music production refers to the process of creating and recording music, which involves various stages such as composing, arranging, recording, mixing, and mastering. In the video, the artist discusses his personal approach to music production, starting from the beat and building layers of sound, which is central to the theme of the video.

💡Layering

Layering in music production is the technique of adding multiple sound recordings or samples to create a rich, full sound. It is a fundamental concept in the artist's creative process, as he adds different layers of sound to build the song from the basic beat.

💡Harmony

Harmony in music refers to the combination of simultaneously sounded musical notes to produce a pleasing effect. In the context of the video, the artist emphasizes the importance of creating a harmonic 'carpet' before writing lyrics, which is a crucial step in his songwriting process.

💡Lyrics

Lyrics are the words of a song, which are an essential component of the music creation process. The artist in the video considers lyrics as a fundamental tool that works in conjunction with the music, emphasizing their importance in conveying a message and creating a musical sound.

💡Post-production

Post-production in music refers to the processes that occur after the initial recording of a song, including editing, mixing, and mastering. It is a critical phase in music production that refines and polishes the recorded tracks to achieve the final product.

💡Distribution

Distribution in the music industry involves making music available to the public through various channels, such as streaming platforms, digital stores, and physical copies. It is a key aspect of an artist's career, as it determines the reach and accessibility of their music.

💡Streaming Platforms

Streaming platforms are online services that allow users to listen to music and other audio content on-demand. They have revolutionized the way music is consumed, offering instant access to a vast library of songs and changing the music industry's dynamics.

💡Live Performances

Live performances are concerts or shows where artists perform their music in front of an audience. They are essential for promoting a music project and connecting with fans, providing a unique and immediate experience of the music.

💡Music Industry

The music industry encompasses the businesses and organizations involved in the creation, production, distribution, and sale of music. It includes a wide range of professionals, from artists and producers to record labels and distributors.

💡Creativity

Creativity in music refers to the original and imaginative ideas that artists use to create unique and expressive songs. It is a core element in the artist's approach to music production, as he seeks to innovate and make his work stand out.

💡Education

In the context of the video, education refers to the need for individuals to learn how to engage with music meaningfully in an era of instant access and information overload. It involves developing an understanding and appreciation for the art form and its value.

Highlights

The speaker discusses the importance of music in the current generation's life, emphasizing not just consuming but also creating and owning it.

Participation in the Vià Festival in Puglia provided an opportunity to learn songwriting from Davide Sciotti, a renowned artist.

The process of creating a song begins with a beat, focusing on the rhythm and using layering techniques to build the sound.

The importance of lyrics is emphasized, as they are considered fundamental in songwriting and should have a musical sound on their own.

The creative process can be sparked by various elements, such as a melodic riff or a downbeat from another musical piece.

The use of modern tools like a smartphone's voice recorder can capture musical ideas from live performances to be used in compositions.

Post-production plays a key role in shaping the song, deciding the levels of different elements to highlight the voice and the artistry.

The artist's vision for their project is crucial during the mixing process, aiming for a balance that supports the core structure of the song.

The distribution of music has changed significantly, with a shift towards releasing singles and placing them in playlists before the full album.

Independent labels play a vital role in connecting artists with distributors and promoting their music through various channels.

The era of streaming and social media has made music more accessible, but it also risks losing the value of hard work and effort in creation.

The challenge in the modern era is capturing the listener's attention for the duration of the song amidst the culture of instant gratification.

The importance of educating people on how to engage with music, to appreciate its value and the effort behind its creation.

The impact of technology on the music industry, providing vast access to music but also necessitating a balance to prevent losing the essence of music creation.

The journey of five young individuals in the culture of innovation, aiming to become a more conscious generation.

The significance of speed in our era, from creation to consumption and sharing, and the need for awareness of one's goals in the world of sounds.