AI Avatar Creation: Video Automation Tutorial

Summary

The video discusses the use of AI technology to create video content, highlighting the potential of AI in generating videos for marketing and lead generation. The creator shares his experience using a platform called Heen to generate an AI version of himself for video content, emphasizing the current limitations and the need for professional quality footage for best results. He also discusses the future impact of AI-generated videos and their role in content marketing, especially for law firms, and shares his plans to integrate this technology into his agency's services.

Takeaways

• 👶 The creator is using AI to generate video content due to personal commitments like a newborn and multiple businesses.
• 🎥 AI-generated videos are currently limited to short durations (30 seconds to a minute) and not yet suitable for complex content.
• 🚀 The creator anticipates significant advancements in AI video generation technology within the next 6 to 24 months.
• 🌟 The AI video generation process involves feeding high-quality footage into the AI platform, with professional lighting and audio being crucial.
• 🎬 Post-editing, such as adding music and text overlays, can enhance the AI-generated videos to mask imperfections.
• 👀 The creator tested the AI-generated videos with friends, and many could not distinguish it from a real video.
• 🤖 The platform used for creating the AI avatar is called 'Heen', which allows for the creation of personalized video content.
• 📈 The creator is using AI-generated videos for lead generation and advertising, testing different hooks and creative pieces.
• 📊 The email to law firms emphasizes the importance of video content in the current digital landscape, where traditional content is being demoted.
• 🎓 The creator's agency specializes in helping lawyers create video content, which is a valuable and less competitive space due to higher barriers to entry.
• 📍 The creator suggests that natural, unpolished videos filmed from a cell phone may stand out more in the future as people become desensitized to AI-generated content.

Q & A

What is the main purpose of creating an AI version of the speaker in the video?

The main purpose is to generate video content efficiently without the need for the speaker to personally create videos, due to his busy schedule with family and businesses.

What are the limitations of using AI-generated videos?

AI-generated videos are not perfect and are currently best suited for short durations of up to 30 seconds to a minute. They are not yet capable of replacing longer, more complex videos like the one in the script.

How does the speaker plan to use AI-generated videos?

The speaker plans to use AI-generated videos for lead generation, running advertisements, and creating content for clients, particularly in the legal industry.

What is the platform used to create the AI video avatar?

The platform used is called Hen, found at hen.com.

What type of video content is recommended for the AI avatar to create?

The speaker suggests that the AI avatar is best for creating short, informational videos, especially those intended for lead generation and marketing purposes.

How does the speaker address the monotone issue of the AI-generated voice?

The speaker addresses this by post-editing the AI-generated video, adding music and other audio elements to improve the voice quality and make it sound more natural.

What challenges does the speaker foresee with the widespread use of AI-generated videos?

The speaker foresees that people might become desensitized to AI-generated videos, leading to them ignoring such content because they won't be able to differentiate between AI and non-AI generated videos.

Why is the speaker testing different types of videos and hooks?

The speaker is testing different types of videos and hooks to see how effective AI-generated videos are in capturing attention and generating leads or conversions.

What is the speaker's strategy for creating content for law firms?

The speaker's strategy involves filming law firms' representatives in various locations and settings to create a diverse range of content that can be used to generate videos through the AI platform.

How does the speaker plan to keep the audience engaged with AI-generated content?

The speaker plans to keep the audience engaged by combining AI-generated content with post-editing, b-roll, and creating content that is informative and visually appealing.

What is the speaker's prediction for the future of video content creation?

The speaker predicts that in the next 6 to 12 months or even 24 months, AI-generated video content will become ubiquitous, and native, natural-looking videos filmed from cell phones will stand out as more authentic.

Outlines

00:00

🎥 Introducing AI Video Creation

The speaker discusses their new approach to video content creation by using an AI version of themselves. They mention their busy life with a newborn and multiple businesses, which makes traditional video creation too time-consuming. The AI-generated video is showcased, with an emphasis on its current limitations, such as being suitable only for short videos up to a minute long. The speaker expresses excitement about the rapid advancement of AI in video creation and encourages viewers to adapt to this technology. They also mention the importance of post-editing to improve the AI-generated video's quality, such as adding music and text overlays to distract from minor imperfections.

05:01

🚀 Barriers to Entry and Use Cases

The speaker delves into the barriers to entry for AI video creation, noting that it requires professional lighting and audio quality, which prevents widespread misuse. They discuss the potential use cases for this technology, including its application in advertising and lead generation for law firms. The speaker shares an email they sent to their client list, highlighting the value of video content in the current digital landscape, where traditional content like blog posts is being demoted by search engines. They also mention their strategy of creating diverse video content for clients by filming in multiple locations and using AI to generate a year's worth of content from a short filming session.

10:03

🤖 Testing AI Videos and Future Plans

The speaker shares their experience of testing AI-generated videos, including the reactions they received from friends and clients. They emphasize the potential of using this technology to create native, natural-looking videos that stand out in a saturated market. The speaker outlines their plans to continue experimenting with AI video creation, particularly for clients who may not have the marketing expertise to create their own content. They also express a desire to keep their audience updated on the progress and results of their AI video experiments and encourage feedback from viewers on whether they would like to see more of this type of content.

Keywords

💡AI version

The term 'AI version' refers to the artificial intelligence-based replication or simulation of a person, in this case, the speaker. It is used to create video content with the help of technology, reducing the need for the actual person to be present in the creation process. In the video, the AI version is used to generate videos for marketing and advertising purposes, showcasing the potential of AI in content creation and its impact on the future of video production.

💡Newborn

The term 'newborn' refers to a baby who has been born but is very young, typically less than a month old. In the context of the video, the speaker mentions having a newborn as one of the reasons for seeking a more efficient way to create video content, highlighting the personal commitments and time constraints that may drive the adoption of AI technology.

💡Lead generation

Lead generation is the process of attracting and stimulating interest from potential customers for a product or service. In the video, the speaker discusses using AI-generated videos for lead generation in the context of a law firm, emphasizing the effectiveness of video content in driving customer engagement and conversions.

💡Marketing strategy

A marketing strategy refers to the plan and set of actions designed to achieve specific marketing objectives. In the video, the speaker talks about making a simple change to the marketing strategy that resulted in significant improvement in lead generation, illustrating the importance of innovation and adaptability in marketing approaches.

💡Post editing

Post editing refers to the process of modifying and enhancing video or audio content after it has been recorded. In the context of the video, post editing is used to improve the AI-generated video by adding elements like music and text overlays, aiming to make the final product more engaging and less noticeable for its AI origins.

💡Avatar

In the context of the video, an 'avatar' refers to a digital representation or a virtual character that resembles the speaker, created for the purpose of video content generation. The creation of an avatar is a key step in using AI for video production, as it allows for the simulation of the speaker's presence in videos without their physical involvement.

💡Professional filming

Professional filming involves the process of recording video content using high-quality equipment and techniques typically employed by experts in the field. In the video, the speaker emphasizes the importance of professional filming for creating an AI avatar, as the quality of the original footage directly impacts the effectiveness of the AI-generated videos.

💡Barriers to entry

Barriers to entry are obstacles or difficulties that must be overcome in order to enter a particular activity or industry. In the context of the video, the speaker discusses the barriers to entry related to the use of AI in video content creation, such as the need for professional equipment and skills, which prevent the technology from being widely adopted and thus maintain its novelty and effectiveness.

💡Ads

Ads, short for advertisements, are promotional messages paid for by businesses in order to market their products or services. In the video, the speaker talks about using AI-generated videos as a form of advertising, testing different hooks and creative pieces to see how effective they are in engaging potential customers.

💡SEO

SEO stands for Search Engine Optimization, which is the practice of improving the visibility and ranking of websites in search engine results pages (SERPs) through optimization efforts. In the video, the speaker mentions being an SEO at the core and discusses the current trends with Google demoting traditional content listings, highlighting the ongoing changes in digital marketing and the importance of staying updated with these trends.

Highlights

The video discusses the use of AI to create a version of the speaker for video content generation.

The AI version is being used due to the speaker's busy schedule with a newborn, family, and multiple businesses.

The AI-generated video is not perfect and is recommended for use in short videos up to a minute long.

The speaker predicts that AI-generated videos will become ubiquitous in the next 6 to 24 months.

There are still barriers to entry for using this technology, such as the need for professional lighting and audio.

The AI platform used for creating the video avatar is called Hen, found at hen.com.

The speaker emphasizes the importance of high-quality footage for the AI to generate a convincing avatar.

The AI-generated video can be improved with post-editing, such as adding music and text overlays.

The speaker has tested the AI-generated videos with friends, and many did not realize it was AI.

The technology may become less effective as people become more accustomed to AI-generated content.

The speaker's agency specializes in working with law firms and is exploring the use of AI-generated videos for their clients.

Only 8% of lawyers currently create video content due to the challenges and resources involved.

The speaker is testing the effectiveness of AI-generated videos in ads and plans to share the results.

The speaker suggests that natural-looking videos filmed from a cell phone may stand out more in the future.

The speaker is creating a year's worth of content for top-tier clients by filming them in multiple locations.

The AI technology is seen as a way to help lawyers who are not marketers to create engaging video content.

The speaker's wife did not find the AI-generated video appealing, but the speaker is still excited about the technology.

The speaker plans to keep the audience updated on the progress and effectiveness of AI-generated videos.

Transcripts

this is going to be fun in this video

I'm showing you how we are replacing

myself with an AI version of myself to

create video content because honestly I

got a newborn I got a family I got three

businesses creating video is a lot of

work and there is technology out right

now that is allowing me to not have to

create video ever again in this video

I'm going to show you exactly how I'm

doing it let's get so I want to start by

showing you a completed video that the

AI generated now keep in mind this is

not perfect by any means uh I wouldn't

use this for videos longer than 30

seconds to a minute I wouldn't use it to

replace videos like this because there's

certain things that the AI is not quite

there yet and I say yet because I got to

be honest this is the first time that AI

has really blown me away and been

like it's coming and it's coming very

soon in the next 6 to 12 months 24

months this type of video is going to be

everywhere and I think it's important

that you at least try and get ahead of

it a little bit

and what I really like about this too

which we'll talk about is that there's

still barriers to entry it's not as

simple as just you know creating an

avatar off of an image or a simple video

so let's play this video you can take a

quick look you are looking at the lead

generation dashboard from Madison law an

injury firm in Georgia you can see he

got 96 phone calls last month which is

up 4 33% since last year we got these

results in just 90 days from making one

simple change to his marketing strategy

I put together a quick video walking you

through exactly what we did and how you

can do it too hit the link below and I

will see you on the next page so that is

AI Ryan now you'll notice some things

it's a little bit monotone the voice is

a little bit off but what we did is we

fed it to the AI which I'm going to show

you in a second exactly how we did it

step by step but we also then post

edited it we put some music behind it to

kind of fix it the voice a little bit

and we added some Boll and this is just

kind of a cheap edit that I did I

actually haven't even passed this to my

professional editing team yet who's

going to add text on top just things to

kind of distract the The Watcher from

this a little bit and kind of call away

from the fact that my voice might be a

little bit off might be a little bit

monotone my lips might be a little bit

off and I'm trying to talk into it as

well but overall it's pretty damn good

it looks just like me I've actually

tested by sending this to friends um by

making them kind of like personalized

videos and they're like did you really

just feel professional video saying hi

to me a lot of people haven't noticed

and that's kind of the key thing here

we're going to use this as ads we're

going to test running different hooks

different pieces of creative using this

kind of setting and just testing to see

how it does because you might know

because I'm telling you that this is AI

but if you're scrolling down your feed

on your mobile phone small you might not

notice especially if your volume's off

so in terms of how we're doing this

we're using a platform called haen it's

hen.com uh I saw somebody posting about

it and I decided to check it out so

what's cool about this is it allows you

to create your own video Avatar now like

I said what I really like about this is

that anyone can do this but the

requirements to get the right type of

video into the AI is going to stop this

from being anybody able to using this

right now now of course um we all have

4K video on our phones but it's just not

that simple you need professional

lighting uh you need good quality audio

with a professional microphone otherwise

it just won't really work out well when

you feed it to it so I'm going to show

you the actual video that I fed it

because this is from a professional

filming that I sat down and did so this

is the you operate in one of the most

competive original video that I sent it

you can see it looks exactly the same so

what we did here is put some studio

lighting up you can actually see them in

the background couple of 4K cameras

professional microphone and record it

now when I recorded this at the time I

didn't know that I was going to be

feeding the AI with it but I ended up

feeding it to it and this is what ended

up coming out welcome to the new era of

video Creation with Heen simply type

your script to get started it's pretty

crazy right that's pretty damn crazy and

then you just create with studio and you

can come in here and you can type in

whatever you

want hi

YouTubers play back see how it

sounds and it doesn't always sound great

um like I said in there's certain words

that you'll probably want to stay away

from as well that might not be natural

or organic to somebody talking about

this but you can literally see from a a

pure Studio shot point of view it is

it's the exact same it looks exactly how

we filmed it now I also fed it uh some

green screen because when they give you

instructions here on how to set up um

your own avatar this is the I I filmed

on a green screen as well with a friend

of mine same guy who filmed the other

one and uh you just basically just film

a two-minute video of you talking right

uh and then you literally take that

video and you can create an avatar and

you just upload it directly in here

right so you just upload the footage

that you have so the two footages that I

uploaded this is the green screen one

hey Ryan your instant Avatar is ready

feel free to create videos with it also

click the feedback button to share what

you think hope you enjoy my eyes getting

a little bit wonky I don't know what I'm

looking at I'm like my my newborn son

just eyes going all over the place um

but you can see it's it's not quite as

good but this one came out really good

and that's because like we really took

the time to film it properly so what I

do like about this like I said is that

for right now anyways there's some

barriers to enter around this because

the problem with this type of technology

is that once anybody can use it it's

just going to get overrun nobody's going

to pay attention to it and I actually

think what's going to happen in the not

so distant future is that when people

see professional shots like this or when

they see shots like this they're just

going to ignore it because they're not

going to be able to decipher whether

it's AI or not so what I think is going

to be the most impactful video

Ironically in the next year and probably

going forward is the most native dirty

natural looking video filmed right from

a cell phone because that is what people

are going to know is you know natural

and not AI generated now what's cool

about this is that there's a couple of

use cases for us like I said we're

currently testing this with ads I'm

going to create another video and

actually show you how it's coming out

off the back end of it um but there's

abilities in here to create different

types of videos AI Studio I'm not

exactly sure where it is I haven't dug

in here too much but in terms of other

use cases for this um let me actually

send you this show you this email that I

sent

out

today to my email list of law firms so

video is tough to create um and and you

know those who follow my channel know

that I'm an SEO at the core and what's

happening with Google right now is they

are demoting traditional content

listings blog content you should see all

the freaking travel bloggers crying on

Twitter it's so sad um Affiliates

they're just getting pushed down because

Google knows that it's crap content

written word has been commoditized next

than just down to nothing and it's not

valuable for people anymore people

Searchers don't want to see it now

what's still very valuable is video and

that's because again there's higher

bearers to entry to it YouTube is the

number two search search engine on the

planet there's a ton of value in being

able to create video content but the

reason why it's still valuable is

because not as many people can just come

in and write not as many tools can come

in and write you have to actually get on

a camera and create and you have to know

what you're doing as well on top of that

so that creates barriers to entry which

creates less competition which creates

more visibility and more opportunity now

with law firms which is what our agency

specializes in working only 8% of

lawyers create video content because

they're so busy they don't have the

resources it's a huge pain for them to

do it but for this for you to be able to

sit down put a 4k camera in their face

and just tell them to talk for two

minutes and then create all the scripts

and just have an AI do it is very very

interesting very interesting because

they're also not marketers so this type

of Technology probably won't take off

like it's going to take off in our

industry uh unless agencies push it so I

sent out this email today um that just

kind of digs into that talking about how

you know video is really important you

should be sending out more of it blah

blah blah so um what we're doing is for

some of our top tier clients the ones

that are paying us you know 15K or more

we're flying down to Miami I'm setting

them up with our video guy uh in a in a

studio just like I shot here and we're

going to film them and we're going to

film them in multiple locations too so

this shot here right my fear here too is

that people are just going to get

blindness to seeing me sitting in the

same shot too so we're going to shoot

them in different locations five

different locations talk here for 2

minutes talk here for 2 minutes uh talk

sitting on top of a desk you know uh

standing in an office space so that way

there's kind of different Vibes that we

can create and we can basically probably

create like a Year's worth of content

from 10 minutes worth of filming think

about that so we're testing this with a

couple of our clients again I'm going to

create more content around this so you

can see how it goes um but it's

completely hands off because then we can

literally feed chat GPT scripts we can

just do our kind of normal content

process we can write scripts and then

feed it directly to this platform have

it create the videos on the back end now

again I wouldn't do this for my channel

because you all are marketers out there

and you're not going to sit there and

watch an AI but for personal injury

clients who got hurt on the job and

don't know what to do they got hit in

the back of the head by scaffolding

walking through New York City and

they're searching YouTube or Google for

this or they're on Tik Tok they're

watching a short video and again when

you combine this with post editing and

b-roll right if it's a couple long

minute video and it's purely

informational base it's just a different

way to consume and if it looks real and

the information is good it's an

opportunity to make some money here

people so I sent this out and I

basically you know was asking people if

they wanted to see um what it looks like

and I'll just show you I actually just

sent them the the video that I just sent

to you that I showed you the the of the

ad so that's what we're doing right now

um pretty exciting stuff I mean for me

anyways I showed this to my wife and she

could not give less of a she

thought it was stupid um but I just

wanted to share this with you guys

because not like I'm going to be

creating this on my channel non-stop but

I do think that this is very interesting

and I'm going to keep you guys in check

with how things are going with how it's

going with our ads with how it's going

with clients um so just drop me a

comment below if you want to see more of

these videos and if so then I'll create

more uh if not as always like subscribe

and I'll see you in the next video