How to Write An Unforgettable Slogan for YOUR Business

Summary

This video script outlines a four-step process to create a powerful business slogan that defines a brand and boosts business. It emphasizes defining a brand's core message and unique selling proposition (USP), keeping the slogan short and simple, ensuring it has emotional appeal, and making it memorable. The script provides practical tips, such as using tools like RhymeZone and Jingle Maker, and advises against common pitfalls like being generic or using insider language. The goal is to craft a slogan that resonates with the target audience, making the brand stand out in a competitive market.

Takeaways

• 🎯 **Define Core Message and USP**: Start by identifying your brand's core message and unique selling proposition (USP) to create a strong foundation for your slogan.
• 🔍 **Analyze Your Mission Statement**: Break down your mission statement into key words to find your brand's core message.
• 📈 **Highlight USP**: Ensure your slogan showcases your unique selling proposition to differentiate your brand from competitors.
• 📝 **Keep It Short and Simple**: Aim for a slogan that is concise, ideally between three to six words, to make it memorable and easy to understand.
• 🗣️ **Say It Out Loud**: Test the slogan's flow by saying it out loud and consider how it sounds to ensure it's catchy and easy to pronounce.
• ❤️ **Emotional Appeal**: Create a slogan that evokes an emotional response to connect with your audience on a deeper level.
• 🧠 **Memorable and Catchy**: Use techniques like rhyming, alliteration, and wordplay to make your slogan memorable and catchy.
• 🎵 **Consider a Jingle**: Enhance memorability with a jingle, leveraging tools like Jingle Maker to create a tune that sticks.
• 📢 **Slogan Usage**: Use brand names sparingly in slogans; they can be effective for visibility but often slogans without brand names are perceived as more genuine.
• 🚫 **Avoid Common Pitfalls**: Steer clear of being generic, using insider language, and making the slogan all about the business rather than the customer.

Q & A

What is the main focus of the video?

The video focuses on teaching viewers how to create an effective slogan for their brand to boost their business.

What is the first step in creating a slogan according to the video?

The first step is to define your brand's core message and USP (Unique Selling Proposition).

What does the acronym USP stand for and why is it important?

USP stands for Unique Selling Proposition, which is the quality that makes a product special compared to others. It's important because it highlights the unique edge of the brand.

How does the video suggest determining your brand's core message?

The video suggests looking at your mission statement and breaking it down into three to five keywords.

What is an example of a core message derived from a mission statement?

An example given in the video is 'affordable style for your every day' derived from the mission statement of Tory's Hats.

What is the recommended length for a slogan according to the video?

The video recommends keeping the slogan between three to six words.

Why is it important to say your slogan out loud?

Saying the slogan out loud helps to ensure it sounds good and is easy to remember, which is crucial for word-of-mouth marketing.

How can emotional appeal be incorporated into a slogan?

Emotional appeal can be incorporated by creating a slogan that inspires an emotional response aligned with the brand values and product benefits.

What tools are suggested in the video to help make a slogan memorable?

The video suggests using RhymeZone to find rhyming words and Jingle Maker to create a memorable jingle.

What is the significance of making a slogan memorable?

A memorable slogan helps to keep the brand top of mind and aids in brand recognition.

What are some common mistakes to avoid when creating a slogan?

Common mistakes to avoid include being generic, using insider language, and focusing solely on the business rather than the customer's needs.

What does the video suggest about the use of the brand name in the slogan?

The video suggests using the brand name sparingly, as slogans without a brand name often come across as more genuine and are better liked.

Outlines

00:00

🎨 Building Your Brand with a Slogan

This paragraph introduces the concept of using a slogan to define a brand and boost business. It emphasizes the importance of a strong slogan and outlines a four-step process to create one. The first step is to define the brand's core message and unique selling proposition (USP), which involves understanding what the business stands for, what drives it, and what makes it unique. The example of Tory's Hats is used to illustrate how to break down a mission statement into keywords that can be used to form a slogan. The paragraph concludes with an invitation to download a free ebook for further guidance on crafting a perfect business slogan.

05:03

📝 Crafting a Catchy and Memorable Slogan

The second paragraph focuses on the next steps in creating a slogan: keeping it short and simple, and adding emotional appeal. It advises aiming for a slogan between three to six words and testing how it sounds when spoken out loud. The example of Tory's Hats is continued, with the slogan evolving from 'affordable style for your every day' to 'affordable fashion every day'. The paragraph also discusses the importance of emotional appeal in a slogan, using Disneyland's 'the happiest place on earth' as an example. It suggests testing the emotional impact of the slogan with friends, family, or focus groups. The final step is to make the slogan memorable, possibly using rhyming, alliteration, or wordplay. Tools like RhymeZone and Jingle Maker are recommended to assist in this process. The paragraph ends with a pro tip to use the brand name sparingly in the slogan for better authenticity and likability.

Keywords

💡Slogan

A slogan is a memorable catchphrase or phrase used in a marketing or branding context to identify a product, service, or entity. In the video, the slogan is the central focus, emphasizing its importance in defining a brand and boosting business. The video suggests that a slogan should be concise, emotionally appealing, and memorable, as illustrated by the example 'affordable fashion every day'.

💡Brand

A brand represents the identity of a company or product, encompassing its values, reputation, and public perception. The video underscores the significance of aligning a slogan with the brand's core message and USP to ensure it accurately reflects what the business stands for, as seen in the mission statement of 'Tory's Hats'.

💡Core Message

The core message is the central idea or theme that a brand wants to convey to its audience. In the video, defining the brand's core message is the first step in creating a slogan. It is derived from the brand's mission statement and is used to mold the slogan, as demonstrated by the mission of 'Tory's Hats' to provide accessible style.

💡USP (Unique Selling Proposition)

A USP is a distinctive feature or benefit that sets a product or service apart from competitors. The video highlights the importance of incorporating the USP into the slogan to make it functional and highlight what makes the brand unique, such as 'Tory's Hats are all about fashion that doesn't break the bank.'

💡Emotion

Emotional appeal refers to the capacity of a slogan to evoke feelings and create an emotional connection with the audience. The video stresses that a slogan should inspire an emotional response aligned with the brand values, using 'the happiest place on earth' as an example of how Disneyland's slogan elicits happiness.

💡Memorable

A memorable slogan is one that is easily recalled and leaves a lasting impression. The video discusses various techniques to make a slogan memorable, such as using rhyming, alliteration, and creating a jingle, as shown by the transformation of the slogan into 'Everyday fashion, less cash in.'

💡Generic

Generic refers to something that is non-specific or can apply to many different situations. The video warns against creating generic slogans that do not capture the uniqueness of a brand, using the example of pizza places all claiming to have the 'best pizza in the city.'

💡Insider Language

Insider language consists of jargon or terminology that is familiar only to those within a specific industry or group. The video advises against using such language in slogans to ensure the message is accessible and understandable to the target audience.

💡Customer-Centric

A customer-centric approach focuses on the needs and preferences of customers. The video emphasizes that a slogan should address customer needs, solve their problems, or improve their lives, rather than just reflecting the business, as it is ultimately a message aimed at potential customers.

💡RhymeZone

RhymeZone is a tool mentioned in the video that helps find words that rhyme, which can be used to craft a more memorable and catchy slogan. It is an example of a resource that can assist in the creative process of slogan development.

💡Jingle Maker

Jingle Maker is a tool introduced in the video that automates the process of creating a jingle for a slogan. It is used to enhance memorability by turning a slogan into a musical phrase, as demonstrated by the creation of a jingle for 'Tory's Hats'.

Highlights

Four words can define your brand and boost business.

A great slogan is a powerful tool for business growth.

A four-step process is introduced to build your own slogan.

Define your brand's core message and USP as the first step.

Your core message should answer what your business stands for and what makes it unique.

Use your mission statement to extract keywords for your core message.

A USP highlights the unique quality that makes your product special.

Example of a mission statement breakdown for a hat business.

Keep your slogan short and simple, ideally between three to six words.

Say your slogan out loud to ensure it sounds good.

Emotional appeal in a slogan helps it stick with customers.

A slogan should inspire an emotional response aligned with brand values.

Make your slogan memorable using rhyming, alliteration, or wordplay.

Use tools like RhymeZone to find rhyming words for your slogan.

Transform your slogan into a jingle to boost memorability.

Use Jingle Maker to create a jingle for your slogan.

Use brand names sparingly in slogans for better appeal.

Avoid being generic; your slogan should reflect your brand's uniqueness.

Avoid using insider language that may not resonate with your audience.

Focus on customer needs in your slogan, not just your business.

Download the free ebook for more tips and exercises on crafting a perfect slogan.

Transcripts

- What if I told you, you would just four words away

from defining your brand and boosting your business?

It's not a dream or an expensive hack,

it's the power of a great slogan.

In this video, no matter what's in your wallet,

with me, you're in good hands.

I'm gonna walk you through a simple four step process

you can use to build your own slogan.

If you're on the fence about watching this video,

I have three words for you, just do it.

Let's dig in.

Step one, define your brand's core message and USP.

What does your business stand for?

What drives it?

What makes you unique?

These are the questions that your core message will answer.

Whether it's to empower athletes

or to help consumers find their plant power,

your core message is the place where you'll start

to mold your slogan.

If you're stuck

or uncertain about what your core message is,

start by taking a good hard look at your mission statement

and break it down into three to five keywords.

For example, let's take a look at

this beautiful mission statement for my new hat business.

At Tory's Hats, we believe that style shouldn't be a luxury,

it should be accessible to everyone.

Our mission is to provide high quality, fashionable hats

that don't break the bank, empowering our customers

to express their unique style every day.

Based on that statement,

I then break it down into a few keywords.

I'll go with stylish, affordable, and comfortable.

Now we wanna make sure our slogan

will eventually be functional

by highlighting our unique selling proposition.

A USP is the quality

that makes your product special compared to others,

it's your unique edge.

Think of FedEx's, the world on time.

It's not just a slogan,

it tells you exactly what unique aspect you can expect

from the brand, which is timely, worldwide deliveries.

According to my mission, my USP would be,

Tory's Hats are all about fashion

that doesn't break the bank.

With all of that information together,

we arrive at my business's core message,

affordable style for your every day.

We're making progress here,

but if you're feeling stuck or want even more insights,

download our brand new free ebook

on crafting the perfect business slogan.

It's packed with tips and exercises to help you nail it.

Click the link down below to get started.

Step two, keep it short, keep it simple.

Whether it's, just do it, or, think different,

the best advertising slogans are the ones

that truly describe what a brand or a company stands for

in the shortest catch phrase possible.

Keeping your slogan short and sweet is the key.

Aim for something clear and to the point.

Ideally between three to six words.

No need to get fancy with it.

So if I apply this to my core message,

it'll change from, affordable style for your every day,

to the slogan, affordable fashion every day.

Ooh, we're chopping it up. I know you like that, don't you?

It's also very important to say your slogan out loud

to see how it sounds.

Affordable fashion, every day.

Affordable fashion, every day.

Ask a friend to say it a few times.

Does it roll off your tongue?

If not, what syllables or words are causing the friction?

Take them out.

If you don't have access to folks

who just want to sit around and repeat your slogan to you

on command all day,

you can also just use your phone's text-to-speech feature

to see how your slogan sounds when it's read.

Just write your slogan options into your notes,

highlight them, and then click speak.

- [Electronic Voice] Affordable fashion, every day.

- I know it may feel weird

but taking this into consideration increases the likelihood

that people will say it themselves,

helping you and your business with word-of-mouth marketing.

Because high quality, affordable stylish hats

for everyone to express their unique style daily,

just doesn't roll off the tongue, you know?

Affordable fashion, every day, that does.

But now it's time for us to get emotional.

Having a short and sweet slogan is important

but to continue helping your slogan really stick,

you'll need emotional appeal

because people don't just buy products,

they buy experiences, identities, and feelings.

What do I mean?

Okay. Take a look at this site.

Disneyland doesn't tell you what they do,

they tell you how you'll feel with,

the happiest place on earth.

Your slogan should aim to inspire an emotional response

that aligns with your brand values

and the benefits of your product.

Affordable fashion, every day, not only communicates

that my product is budget friendly and accessible,

but the word every day

also brings up feelings of reliability and daily luxury,

we're a lifestyle.

It tells my customers that high quality

and style don't have to be occasional indulgences.

They can be a regular part of your life.

Whoa. Whoa, whoa.

That's a bar.

I may need to actually bring this thing to life

but that's another video.

Just like you tested the sound qualities of your slogan,

you should also test its emotional impact.

Ask friends, family, or focus groups

how the slogan makes them feel.

Use their feedback to refine it.

By doing this step,

you're even closer to tackling what comes next.

Step number four, make it memorable.

Right now our slogan is concise, functional, and emotional.

But if you can't walk away from your proposed slogan

for an hour and remember it without looking,

then you didn't really make it memorable.

This is where rhyming, alliteration and wordplay

can be added to craft a slogan

that's not only memorable but also catchy.

You can use a tool like RhymeZone to help you out here.

It's a site that'll help you find words that rhyme.

Let's put in affordable.

Here we can see a few options based on syllable count.

Rewardable would be a great fit

if we had a rewards program to highlight

but since we don't, let's find some options

for fashion instead.

Looking at these options,

we may be able to do something with cash in.

By combining these terms,

our slogan can morph into a memorable line.

Everyday fashion, less cash in.

But the transformation doesn't stop there.

To boost its memorability even more,

we can turn it into a short jingle.

Yeah, I said jingle.

Let's make some magic.

Jingle Maker is a tool that you can use

to automate this process

if you feel a little intimidated right now.

Even if you don't like the final result,

it serves as a great inspiration.

The concept is very simple.

Select an intro, put in text to generate your AI voiceover,

select a background sound, select an outro

and then generate jingle to hear your masterpiece.

- [Electronic Voice] Tory's Hats,

everyday fashion for less cash in.

- Feel free to experiment with the process here.

Play around with different rhyming words, melodies

and pacing until you hit that sweet spot.

By the end of this step, you won't just have a slogan,

you'll have an infectious reminder

that will keep your brand top of mind.

Pro tip, use your brand name sparingly.

While plastering the name of your brand all over your slogan

is great for visibility,

it can be kind of a double-edged sword.

On one hand,

it's a great way to get your name stuck in people's heads,

especially if you're a brand new business.

But believe it or not,

slogans without a brand name

usually come across as more genuine

and tend to be better liked.

Now that you have a great slogan,

it's time to check out what mistakes you should avoid

when you do this process on your own.

First up, don't be generic.

Remember, your slogan should be a snapshot

of what makes your brand unique.

If your slogan can easily apply to any other business

in your industry, you've missed the mark.

Imagine you're deciding which pizza place to try

and all have the same slogan of, best pizza in the city.

None of those slogans actually help you make a choice

as to what you want to eat for lunch.

Get me?

Get to the heart of what makes your product

or service special.

Don't use insider language.

Using language that only industry insiders will understand

is a big no-no.

Choose words that resonate

with the people you're trying to reach.

Your slogan should be accessible and understandable

to your target audience.

Lastly, it's not all about you.

Your slogan isn't just a reflection of your business,

it's also a message aimed at your potential customers.

Make sure it focuses on the customer's needs,

how you solve their problems,

or how you make their lives better.

Avoiding these common mistakes

will set your slogan up to be way more relatable

and appealing.

You now have all the tools you'll need

to go make your brand pop in a crowded marketplace.

Now it's your turn to put these steps into action

and make a slogan that speaks to your audience

and helps your brand shine.

If you found value in this video,

make sure to download our exclusive offer

for a brand new ebook linked below.

It'll give you exercises

and over 50 examples you can choose from

that will inspire your own slogan creation.

As always, we want to hear from you.

What's your favorite slogan?

Drop those answers in the comments down below.

If you haven't already subscribed, hit that subscribe button

so you won't miss out on more content like this.

Thanks for watching. Bye-bye.

I can't find this client info.

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