スタバが韓国から撤退した直後、問題が大量発生【ずんだもん＆ゆっくり解説】

Summary

The video script narrates the story of 'Zundamo,' an elite employee of South Korea's Shinsegae Group, who is tasked with meeting client needs through alliances. The narrative humorously unfolds as Zundamo struggles with a document crisis, leading to a brainstorming session on how to revolutionize the company. The idea of bringing Starbucks to Korea is conceived, and after successful implementation, it becomes a hit. However, the story takes a turn as the company faces challenges with straw quality and a faulty summer carry bag, leading to a damaged brand image. Despite the setbacks, Zundamo remains optimistic, showcasing the ups and downs of innovation and business management.

Takeaways

• 😀 The protagonist, Zundamon, is an elite employee at Shinsegae Group, a leading conglomerate in South Korea.
• 🏢 Shinsegae Group is involved in various businesses including real estate development and financial services.
• 📄 Zundamon struggles with a document crisis, accidentally leaking it and having to write a disposal document, which contradicts his elite status.
• ☕ The script humorously suggests bringing Starbucks, a globally renowned coffee chain, to Korea to boost customer satisfaction.
• 🗼 Starbucks has a significant global presence with 40,000 stores worldwide, with its headquarters in Seattle, USA.
• 🤝 Zundamon successfully convinces Starbucks to expand into Korea, which leads to a national celebration and personal excitement.
• 📈 The introduction of Starbucks in Korea, particularly in a popular women's university area, leads to a bustling business.
• 💡 Zundamon comes up with the idea of implementing a mobile app for ordering and payment to improve efficiency and customer experience.
• 📱 The 'Starbucks Korea' mobile app, named 'Sareun Order', is introduced, allowing customers to place orders in advance and pick them up at the store.
• 📊 The mobile ordering system is a hit, leading to an increase in Starbucks stores in Korea, rivaling or exceeding the number of 7-Eleven stores.
• 📉 However, the script takes a turn when Zundamon's decisions lead to problems, including a straw issue causing a gasoline smell and a carry bag issue with harmful substances, damaging the Starbucks brand in Korea.

Q & A

Who is the main character in the script?

The main character in the script is Zundamon, an employee of the Shinsegae Group in South Korea.

What is Zundamon's role in Shinsegae Group?

Zundamon considers himself an elite employee of Shinsegae Group and is involved in strategic planning and negotiations, such as arranging alliances and commitments to meet client needs.

What is the mission of Zundamon's team at Shinsegae Group?

The mission of Zundamon's team is to form alliances and commit to meeting the needs of their clients.

What is the significance of Starbucks in the script?

Starbucks is mentioned as a globally renowned coffee chain that Zundamon envisions bringing to Korea to increase customer satisfaction and contribute to the development of Shinsegae Group.

What is Zundamon's favorite Starbucks drink?

Zundamon's favorite Starbucks drink is a Dark Mocha Chip Frappuccino Grande.

What is the 'Sareun Order' system introduced in the script?

The 'Sareun Order' system is a mobile app-based ordering and payment system introduced by Starbucks in Korea, allowing customers to place orders in advance and pick them up at the store, reducing waiting times.

How does the 'Sareun Order' system benefit customers?

The 'Sareun Order' system benefits customers by making the ordering process more efficient, reducing waiting times, and allowing for a smoother Starbucks experience.

What issue arises with the straws provided by Starbucks in Korea?

An issue arises when customers complain about a gasoline-like smell coming from the new straws, which leads to a product recall and an apology from Starbucks Korea.

What is the straw problem attributed to?

The straw problem is attributed to a manufacturing error at one of the three companies producing the straws, where the coating station's ratio was incorrect, causing the smell.

What is the final outcome for Starbucks in Korea as depicted in the script?

The final outcome for Starbucks in Korea is quite negative, with plummeting sales, a damaged brand image, and the suggestion that they should withdraw from Korea.