MIT Solve Elevator Pitch - Bijak Memilih

Rachel Nevi Febriana

10 May 202302:54

Summary

TLDRThis transcript highlights the growing disengagement of Indonesian youth from politics despite their concerns about issues like corruption, employment, and climate change. To address this, Bijapamili offers a tech-enabled platform that simplifies politics for middle-class millennials and Gen Z, like Bianca and Hilmi, who are typically less politically engaged. Users can learn about political issues and candidates through personality quizzes and track records, while social media is used to promote civic education. Through online and offline events, Bijapamili aims to inspire informed voting and increase youth political engagement ahead of Indonesia's 2024 election.

Takeaways

🌍 Over 70% of Soviet youth are anxious about issues like corruption and employment, with a similar percentage believing the government has been ineffective in addressing these problems.
👥 Only 8% of youth self-identify as being politically engaged, indicating a significant gap between concerns and political participation.
🔧 Bijapamili aims to bridge this gap by using technology to make politics relevant and accessible to young people.
👩‍🍼 Bianca, a middle-class Millennial, is more concerned about issues like the education system affecting her toddler but lacks political engagement due to a lack of education and interest in politics.
🌱 Hilmi, an urban Gen Z, is frustrated with issues like climate change but seeks to learn how to engage more effectively in politics.
🗳️ The target audience for Bijapamili includes 61 million middle-class, urban youth, representing 29% of total voters in the upcoming Indonesian 2024 election.
🌐 Bijapamili offers a web-based platform where users can take a quiz to identify issues they care about, learn about party records, and compare candidates' track records.
📲 Civic education is provided through social media via memes, microblogs, and collaborations with influencers, making learning about politics engaging and accessible.
🚀 Within the first week of launching, Bijapamili attracted over 4,000 followers and nearly 100 volunteers, reflecting the demand for political engagement tools.
📊 The goal of Bijapamili is to increase voter turnout and engagement by helping youth like Bianca and Hilmi make informed votes, potentially driving positive changes in Indonesia's political landscape.

Q & A

What percentage of Soviet youth are concerned about issues like corruption and employment?
-Over 70 percent of Soviet youth are anxious about issues such as corruption and employment.
How many Soviet youth self-identify as being politically engaged?
-Only 8 percent of Soviet youth self-identify as being politically engaged.
What does the large gap in political engagement among Soviet youth highlight?
-The gap highlights a lack of understanding about how politics and public policy affect the issues young people care about.
What does Bijapamili aim to do for youth concerned with politics?
-Bijapamili aims to bridge the gap in political understanding by making politics relevant and accessible to the youth.
Who is Bianca in the context of the script?
-Bianca is a middle-class Millennial who cares about the education system for her child but has never engaged much with politics.
Who is Hilmi and what are his concerns?
-Hilmi is an urban Gen Z youth frustrated with climate change but unsure of how to engage more meaningfully in politics.
How does Bijapamili engage middle-class urban youth in Indonesia?
-Bijapamili uses technology, including a web-based platform and social media, to make politics accessible and relevant to over 61 million middle-class urban youth in Indonesia.
What tools does Bijapamili use to educate users about politics?
-Bijapamili offers a personality quiz to help users understand which issues they care about, compares political parties' track records, and educates about presidential candidates' positions on these issues.
What role do memes and influencers play in Bijapamili’s strategy?
-Memes, microblogs, and collaborations with creative influencers are used to provide engaging civic education about Indonesia's political system.
What early results has Bijapamili seen since its launch?
-Within the first week of launch, Bijapamili garnered over 4,000 followers and nearly 100 volunteers, indicating strong enthusiasm and a need for the platform.
What broader impact does Bijapamili hope to achieve in Indonesia?
-Bijapamili aims to increase voter turnout and political engagement among Indonesian youth, potentially leading to a more robust and effective democracy.

Outlines

00:00

🔍 Youth Concerns About Corruption and Employment

Over 70% of Soviet youth express anxiety about issues like corruption and employment, but most do not believe that the government is addressing these concerns effectively. Despite these concerns, only 8% of young people engage politically, which reveals a large disconnect between their interests and political participation. Bijapamili aims to bridge this gap by making politics more relevant and accessible to the youth.

🚶‍♀️ Meet Bianca: The Apolitical Middle-Class Millennial

Bianca is a typical middle-class Millennial who commutes to work daily and is concerned about how the education system affects her toddler. However, she lacks interest in politics because she didn’t learn about it in school, and as an adult, it feels overwhelming to engage in. Bianca represents many people who care about key societal issues but feel disconnected from political involvement.

📱 Meet Hilmi: Gen Z’s Climate Change Frustration

Hilmi, an urban Gen Z, is frequently frustrated about climate change, which he often discusses on social media. Although he wants to engage more meaningfully in politics, like many others, he finds it difficult to navigate. Bijapamili's solution is designed to help people like Hilmi and Bianca—urban youth who make up 29% of the total voter base in Indonesia's upcoming 2024 election—connect their concerns with political engagement.

🌐 Bijapamili's Tech-Enabled Civic Engagement Solution

Bijapamili’s solution involves a web-based platform where users can take personality quizzes to identify key issues they care about and compare political parties' track records on those issues. It also features tools to explore presidential candidates' positions. Additionally, the platform uses social media to spread civic education through engaging content such as memes and microblogs.

📊 Early Success and Expanding Civic Education Efforts

Within the first week of its launch, Bijapamili garnered over 4,000 followers and attracted nearly 100 volunteers, showcasing a strong interest in political engagement. Beyond its digital tools, the organization has hosted online and offline events across Indonesia, reaching over 10,000 participants. They aim to continue expanding these efforts to encourage broader civic education and youth participation.

🔄 Shaping a New Political Landscape in Indonesia

Bijapamili seeks to help youth like Bianca and Hilmi make more informed voting decisions, ultimately increasing voter turnout and political engagement. By mobilizing these underserved groups, Bijapamili hopes to create a critical mass that will push Indonesia towards more robust and effective democracy, breaking away from the usual business-as-usual political practices.

Mindmap

Keywords

💡Soviet youth

This term refers to young people in the former Soviet Union or its cultural/political sphere. In the video, it highlights that a large portion of Soviet youth are concerned about societal issues such as corruption and employment but are not politically engaged. This reflects the broader theme of political apathy among youth, which is a central challenge the video aims to address.

💡corruption

Corruption, the abuse of power for personal gain, is a major issue mentioned in the video that concerns Soviet youth. Despite their anxiety about it, they feel the government is ineffective in addressing it. This ties into the video’s theme of the disconnect between political awareness and engagement among young people.

💡employment

Employment refers to the state of having a job, and it is another major concern for Soviet youth. The video mentions how the government’s failure to adequately address employment challenges leads to disillusionment among the youth. It underscores the video’s message of the need for political solutions to real-life issues.

💡politically engaged

Being politically engaged means actively participating in political processes, such as voting or activism. In the video, only 8% of the youth self-identify as politically engaged, highlighting the gap between awareness of issues like corruption and employment and participation in solving them through political action.

💡Bijapamili

Bijapamili is the tech-enabled movement introduced in the video to bridge the gap between youth concerns and political engagement. The platform aims to make politics more relevant and accessible to young people like Bianca and Hilmi by using technology and social media.

💡Bianca

Bianca is a middle-class Millennial character in the video. She represents young adults who care about social issues, such as the education system, but feel disconnected from politics. Her character exemplifies the target audience for Bijapamili’s efforts to make politics more relatable.

💡Hilmi

Hilmi is a Gen Z character in the video, symbolizing younger individuals who are passionate about specific issues like climate change but lack the knowledge to engage politically. He represents a demographic that Bijapamili seeks to empower with civic education and political awareness.

💡Indonesian 2024 election

The upcoming Indonesian 2024 election is an important context in the video. It is the event for which Bijapamili aims to prepare young voters, helping them make informed decisions by educating them on how politics affects the issues they care about, such as corruption, employment, and climate change.

💡web-based platform

The web-based platform is a central component of Bijapamili’s strategy to engage youth. Through this platform, users can take quizzes, learn about political issues, track party voting records, and compare presidential candidates. It illustrates the innovative use of technology to engage young people in politics.

💡civic education

Civic education refers to the teaching of political systems and processes. Bijapamili provides civic education through social media and online content, using memes and microblogs to make learning about politics more engaging. This concept is key to the video’s solution for increasing youth political engagement.

Highlights

Over 70 percent of Soviet youth are anxious about issues like corruption and employment.

Roughly the same percentage of Soviet youth do not think that the government has been effective in addressing these issues.

Only 8 percent of Soviet youth self-identify as politically engaged, highlighting a gap in understanding how politics affect the issues they care about.

Bijapamili aims to bridge the gap between politics and youth interests by using technology to make politics relevant and accessible.

Bianca, a middle-class millennial, cares about how the education system affects her toddler but finds learning about politics as an adult to be a hassle.

Hilmi, an urban Gen Z, is frustrated about climate change and seeks more meaningful political engagement.

Bijapamili targets 61 million middle-class urban youth, who make up 29 percent of the total voters in the upcoming Indonesian 2024 election.

The platform offers a personality quiz to help users identify their key issues, compare political party track records, and understand how presidential candidates align with their concerns.

Social media is leveraged through memes, microblogs, and influencers to provide civic education in an engaging way.

Within the first week of launch, Bijapamili garnered over 4,000 followers and nearly 100 volunteers, demonstrating a need for civic engagement.

The movement has organized online and offline events, engaging over 10,000 participants across Indonesia.

Bijapamili aims to help youth make informed voting decisions and increase voter turnout.

The platform aspires to create a critical mass of engaged youth, potentially shifting Indonesia's political trajectory.

The movement envisions a more robust and effective democracy by fostering youth political engagement.

Bijapamili is a tech-enabled civic movement combining digital tools and offline engagement to influence the political involvement of Indonesia's youth.