Paul Solman - elasticity pt1

Bob Burns
21 Sept 200908:37

Summary

TLDRThis script explores the concept of elasticity in economics, particularly price elasticity of demand and supply. It uses examples like ice cream cones and natural gas to illustrate how quantity demanded changes with price. The discussion also covers how elasticity varies with the scale and the real-world impact of severe weather on natural gas prices. The script explains elasticity coefficients, using Major League Baseball ticket sales as an example, and concludes with a quiz to test understanding of elasticity for various goods.

Takeaways

  • 📈 Elasticity in economics refers to the responsiveness of quantity demanded or supplied to changes in price.
  • 🍦 Price elasticity of demand is demonstrated by the slope of the demand curve; as price increases, quantity demanded decreases.
  • 📊 The angle of the demand curve's slope indicates the degree of elasticity, with steeper slopes showing less elasticity.
  • 🌡️ In 2000, natural gas prices spiked due to severe weather conditions that increased demand for gas.
  • 📉 The demand for natural gas is price inelastic, meaning consumers are less responsive to price changes.
  • 🏈 An example of price elasticity is given by Major League Baseball ticket sales, where a 1% increase in price results in a less than 1% decrease in quantity demanded.
  • 🥖 Basic necessities like bread have low elasticity coefficients, indicating inelastic demand.
  • 🚗 Non-essential items like auto repairs and movie tickets have higher elasticity coefficients, showing more responsiveness to price changes.
  • 🍽️ Expendable luxuries, such as restaurant meals, have high elasticity coefficients, indicating elastic demand.
  • 📊 Elasticity coefficients are calculated at the current price, as elasticity can change along a linear demand curve.
  • 🌡️ Essential goods and services, like life-saving medical care, tend to have inelastic demand curves due to their necessity.

Q & A

  • What does the term 'elasticity' mean in economics?

    -Elasticity in economics refers to the responsiveness or sensitivity of quantity demanded or supplied to changes in price.

  • Why are supply and demand schedules usually sloped?

    -Supply and demand schedules are usually sloped because quantity demanded and supplied typically respond to changes in price.

  • How does the price of ice cream cones relate to the concept of price elasticity of demand?

    -As the price of ice cream cones increases, the quantity demanded decreases, demonstrating that consumers exhibit price elasticity of demand.

  • What would a perfectly vertical supply schedule imply about price elasticity?

    -A perfectly vertical supply schedule would imply that suppliers are not responsive to price changes, showing no price elasticity of supply.

  • Why did natural gas prices spike to historically high levels in the year 2000?

    -Natural gas prices spiked in 2000 due to severe weather conditions that increased demand and reduced supply from substitute sources.

  • How does the elasticity of demand for natural gas differ from other goods?

    -The demand for natural gas can be unusually inelastic, meaning consumers are less likely to reduce their consumption in response to price increases.

  • What is the elasticity coefficient and how is it calculated?

    -The elasticity coefficient measures the responsiveness of quantity demanded or supplied to changes in price, calculated as the percentage change in quantity over the percentage change in price.

  • What does an elasticity coefficient of less than one indicate?

    -An elasticity coefficient of less than one indicates that the demand or supply is inelastic, meaning quantity changes less than price.

  • How did Major League Baseball ticket sales respond to a 1% price increase?

    -A 1% price increase in Major League Baseball tickets resulted in a decrease in sales by about 64 fans per game, indicating an inelastic demand.

  • Why does elasticity change along a straight-line demand curve?

    -Elasticity changes along a straight-line demand curve because the percentage change in quantity demanded relative to price changes varies depending on the point on the curve.

  • What is the significance of a demand curve being price inelastic?

    -A price inelastic demand curve signifies that consumers are highly dependent on the product and are less responsive to price changes, often due to a lack of suitable substitutes.

Outlines

00:00

📈 Elasticity and Price Response in Economics

This paragraph introduces the concept of elasticity in economics, specifically price elasticity of demand and supply. It explains how the responsiveness of quantity demanded or supplied to changes in price is represented by the slope of the supply and demand curves. The example of ice cream cones is used to illustrate how an increase in price leads to a decrease in quantity demanded. The paragraph also discusses how elasticity is measured in terms of percentage changes in quantity over price changes and how it helps explain real-world economic phenomena. It sets the stage for a real-world example by discussing the spike in natural gas prices in the year 2000, attributing it to weather conditions and changes in demand and supply.

05:02

🔍 Understanding Elasticity Coefficients and Their Impact

This paragraph delves deeper into the concept of elasticity coefficients, explaining how they are used to quantify the responsiveness of demand or supply to price changes. It uses Major League Baseball ticket prices as an example to illustrate the calculation of elasticity coefficients and how they can be less than, equal to, or greater than one, indicating inelastic, unit elastic, and elastic demand, respectively. The paragraph also discusses how elasticity can vary along a linear demand curve, becoming more inelastic as the slope becomes more vertical. It concludes with a discussion on why certain goods, such as natural gas, life-saving medical care, and addictive substances, tend to have inelastic demand, meaning consumers are less responsive to price changes due to a lack of suitable substitutes or high dependency on the product.

Mindmap

Keywords

💡Elasticity

Elasticity in economics refers to the responsiveness, or 'elasticity', of the quantity demanded or supplied of a good to a change in its price. It is a central concept in understanding how supply and demand schedules slope. In the video, elasticity is used to explain why ice cream cones are demanded less as their price increases, illustrating the principle that consumers respond to price changes.

💡Price Elasticity of Demand

Price Elasticity of Demand measures how quantity demanded responds to changes in the price of a good. If the demand is elastic, a small change in price results in a large change in quantity demanded. The video uses the example of baseball ticket sales to illustrate this concept, showing that a 1% increase in price leads to a less than 1% decrease in quantity demanded, indicating inelastic demand.

💡Supply

Supply in economics refers to the amount of a good that producers are willing to sell at various prices. The video explains that supply also slopes in response to price, rising as the price rises, showing suppliers' price elasticity. If supply were not elastic, the supply schedule would be perfectly vertical, indicating the same quantity of goods supplied at any price.

💡Inelastic

Inelastic demand or supply means that the quantity demanded or supplied does not respond significantly to changes in price. The video uses natural gas as an example of a good with inelastic demand, where consumers continue to demand a similar quantity even when prices rise, suggesting a lack of suitable substitutes.

💡Unit Elastic

When demand is unit elastic, a 1% change in price results in a 1% change in quantity demanded. This concept is introduced in the video to contrast with elastic and inelastic demand. The video does not provide a direct example but implies it as a midpoint between elastic and inelastic responses.

💡Equilibrium Price

Equilibrium price is the price at which the quantity demanded equals the quantity supplied. The video discusses how changes in demand, such as those caused by weather, can shift the demand curve and affect the equilibrium price, as was the case with natural gas prices spiking in 2000.

💡Percentage Change

Elasticity is always measured in terms of percentage changes in quantity over percentage changes in price. The video emphasizes the importance of using percentages to calculate elasticity, as it provides a consistent measure regardless of the scale of price or quantity changes.

💡Major League Baseball

The video uses Major League Baseball ticket sales to illustrate the concept of price elasticity. It explains how a small increase in ticket prices results in a small decrease in the number of tickets sold, indicating inelastic demand for baseball tickets.

💡Natural Gas

Natural gas is used as a real-world example in the video to explain why prices spiked to historically high levels in the year 2000. The video discusses how severe weather and a lack of substitute energy sources increased the demand for natural gas, leading to a price spike despite the inelastic nature of its demand.

💡Substitutes

Substitutes are goods that can be used in place of one another. The video explains that the demand for a good is more inelastic when there are fewer substitutes available. This is exemplified by natural gas, where consumers are less likely to reduce their consumption in response to price increases due to a lack of suitable alternatives.

💡Addictive Substances

The video mentions addictive substances like tobacco and alcohol as examples of goods with inelastic demand. Even when prices rise, the quantity demanded does not decrease significantly because consumers are less responsive to price changes due to addiction.

Highlights

Elasticity in economics refers to responsiveness to price changes.

Supply and demand schedules are usually sloped due to price elasticity.

An increase in price typically leads to a decrease in quantity demanded.

The slope of the demand curve represents consumers' price elasticity of demand.

The supply curve also slopes in response to price changes, indicating suppliers' price elasticity.

Elasticity is measured by the percentage change in quantity over the percentage change in price.

In 2000, natural gas prices spiked due to severe weather and reduced energy from substitutes.

The demand for gas increased, shifting the demand curve to the right.

The price of natural gas spiked to over $8, contrary to the modest increase suggested by the graph.

The graph visually misrepresents the price elasticity of demand for natural gas.

Elasticity is measured using percentages to determine how responsive demand or supply is to price changes.

In 2003, a 1% increase in Major League Baseball ticket prices led to a 0.25% decrease in sales.

An elasticity coefficient of less than one indicates inelastic demand.

An elasticity coefficient of one indicates unit elastic demand.

An elasticity coefficient greater than one indicates price elastic demand.

Elasticity coefficients are given at the current price, at equilibrium.

Elasticity changes as you move up and down a straight-line demand schedule.

A linear demand schedule becomes more inelastic the more vertical its slope.

Consumers are unusually dependent on natural gas, leading to inelastic demand.

Demand for life-saving medical care or addictive substances is generally price inelastic.

The more you rely on something without substitutes, the more unresponsive you are to price changes.

Transcripts

play00:01

elasticity is a favorite term in

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economics meaning responsiveness to

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price it's why supply and demand

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schedules are usually sloped because

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quantity usually responds to changes in

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price take ice cream cones the more they

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cost the fewer people buy that's what

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the slope means as the price goes up

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fewer and fewer ice cream cones are

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demanded as it goes down the quantity

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demanded increases so consumers respond

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to price they Exhibit price elasticity

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of

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demand Supply also slopes in response to

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price Rising as the price Rises so

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suppliers too show some price elasticity

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if they didn't the supply schedule would

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be perfectly vertical the same quantity

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of ice cream supplied no matter what the

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price similarly if demand were

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unresponsive to price or totally price

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inelastic the demand schedule two would

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be a vertical line the same quantity of

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ice cream cones demanded no matter what

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the

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price notice though that when either

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schedule slopes and indicates elasticity

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the actual angle depends on the scale

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the angle steeper if a $5 price is up

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here but if we use a scale that puts $5

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lower down the angle is more horizontal

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that's why elasticity is always measured

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in terms of percentages change in

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quantity over change in price a

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calculation the textbook explains and

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that the Discover econ software allows

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you to actually

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practice for our purposes though the

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importance of elasticity is how it helps

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explain the real world so the rest of

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this segment is devoted to solving a

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real world economic puzzle why in the

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year 2000 did natural gas prices Spike

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to historically unheard of levels the

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first reason was the weather it got so

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cold in my native New England for

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instance that even Frosty bundled up

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meanwhile California was so hot that air

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conditioners overloaded the power grid

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and in the Northwest it was so dry that

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Hydro power plants couldn't provide

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extra

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power okay so far so simple in the

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winter of 2002 2001 severe weather and

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less energy from substitute sources

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increased the demand for gas more demand

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the demand curve shifted to the right so

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the quantity of gas purchased Rose

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suddenly from its then current

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level now the way we've drawn this graph

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it suggests that at equilibrium price

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should rise modestly for a modest

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increase in demand but in fact the price

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spiked to over

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$8 so what's wrong with this picture

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well for one thing it visually

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misrepresents the price elastic it of

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demand for natural gas so let's back up

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a step the key question about elasticity

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is how elastic that is how responsive is

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demand or for that matter Supply to

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changes in price but remember the answer

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is measured in

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percentages using percentages then let's

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look at Major League Baseball in 2003

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the average ticket price was about $20

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average attendance about 28,000 people

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per game

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what do you guess would happen if the

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league upped the price to

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$20.20 a ticket a 1% price increase well

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according to current data ticket sales

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would drop by about 64 fans per game a

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change of just under a quarter of a

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percent so quantity changes less than

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price in this case resulting in an

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elasticity coefficient of

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.23 now an elasticity coefficient of

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less than one is is the same as saying

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in elastic so at current prices the

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demand for baseball tickets is price in

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elastic if a 1% price rise were to cause

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exactly a 1% decrease in ticket sales

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we'd call the demand for tickets unit

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elastic sometimes referred to as an

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elasticity of

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one and finally if a 1% price increase

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were to cause more than a 1% % dip in

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quantity demanded we'd have an

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elasticity coefficient of more than one

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and demand would be price

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elastic so now that you know

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this let's see how you do in our big

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league elasticity

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quiz take a guess at elasticity

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coefficients for the following items at

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current

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prices bread elastic or inas

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elastic actually .15 way less than one

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and thus

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inelastic the demand for bread is not

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very responsive to

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Price Auto Repair elastic or

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inelastic point 4 still relatively

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inelastic movie

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tickets 87 oh almost unit elastic but

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not

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quite finally a restaurant meal

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2.27 quite elastic lots of us would stop

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eating out if current prices

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[Music]

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rise now elasticity coefficients are

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given at the current price that is at

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equilibrium the reason is because of a

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frustrating fact about elasticity when

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it's depicted simply L by a straight

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line as here with the demand curve on a

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straight line elasticity changes as you

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move up and down this demand schedule

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for instance is much more elastic at the

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top than at the bottom take price it's

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at the top of its range thus any move up

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here from say $10 to $9 is a relatively

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small change in percentage terms

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10% however you can see that this this

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causes a change in quantity demanded

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from one movie ticket to two that's a

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change of 100% when quantity demanded

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changes more than price in percentage

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terms demand is price

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elastic meanwhile down here the opposite

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occurs we're in the price range that

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changes a lot in percentages it doubles

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from $1 to

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$2 yet the quantity demanded only drops

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from 10 to 9 so he here in percentage

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terms quantity demanded changes less

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than price and is price inelastic just

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because of where we are on the line but

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all else equal a linear demand schedule

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becomes more inelastic the more vertical

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at slope quantity demanded is less

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responsive here than it was here which

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may begin to help illustrate our story

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since the demand for natural gas could

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be unusually in elastic which it would

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be easy to depict as unusually vertical

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in plain English consumers would be

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unusually dependent on this product and

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therefore they wouldn't cut back much on

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their demand for natural gas if the

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current price went up consumers would

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demand this quantity when prices were

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low and just a little less when prices

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were higher in other words the quantity

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demanded wouldn't respond much to price

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or in personal terms I'm not about to

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lower my gas consumption by turning down

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my thermostat say to

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55 natural gas isn't the only demand

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curve that's generally price in elastic

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people are also generally unresponsive

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to price when it comes to life-saving

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medical

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care or addictive substances like

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tobacco or alcohol which you don't tend

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to buy much less of when the price goes

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up that is the more you rely on

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something for which there are no

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suitable substitutes suits the more

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unresponsive you are to changes in price

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the more inelastic your demand almost

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anywhere on the schedule

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Related Tags
Economic TheoryPrice ElasticitySupply and DemandReal-world EconomicsDemand CurvePrice ResponseNatural Gas CrisisConsumer BehaviorMarket DynamicsElasticity Coefficient