Simulasi Rapat “ Penurunan Pemasaran Produk “

Rekiyaa

3 Jul 202208:45

Summary

TLDRThe meeting script discusses the challenges faced by a company in marketing their candied papaya products, noting a significant decline in sales. Various managers suggest solutions, such as updating the packaging, highlighting the health benefits, and increasing advertising through TV and social media. They also propose visiting communities for product promotion and gathering consumer feedback. The team emphasizes collaboration to enhance product appeal and market presence, with specific tasks assigned to different departments to address the issues and improve sales.

Takeaways

📉 The company's sales of candied papaya have drastically decreased compared to the previous generation.
💡 A suggestion is made to change the product packaging to make it more attractive and appealing to customers.
📊 Sales have dropped by approximately 25%, which is considered a significant decline for the company.
📦 The company hasn't updated its product packaging or emphasized new benefits for the past three years, leading to consumer disinterest.
📱 It is suggested that the company increase its social media presence as it has become a crucial part of modern marketing.
🛍️ The team plans to introduce more product variations, including different flavors, to appeal to a broader audience.
💪 Health benefits of the product are highlighted, as it is made from fresh agricultural ingredients.
📺 There is a proposal to advertise on television and social media to boost the product's visibility and attract more consumers.
🛠️ Managers are tasked with finding creative solutions to improve the packaging, marketing, and overall appeal of the product.
🚶 The team suggests visiting local communities for promotional campaigns and gaining insights to improve their products.

Q & A

What is the primary issue discussed in the meeting?
-The primary issue is the drastic decline in sales of the company's papaya candy products compared to previous generations.
What reason is given for the decrease in product popularity?
-The market has seen an influx of similar products that are more affordable and offer more variety, leading to a decrease in the demand for the company's product.
What suggestion is made by the HR manager regarding packaging?
-The HR manager suggests that the product packaging should be updated to make it more appealing, as the current design has remained unchanged for three years and may no longer capture consumer interest.
What is proposed to improve product variety?
-It is proposed to introduce new product variants and flavors of the papaya candy to increase consumer interest and make the product more competitive.
How does the team plan to highlight the health benefits of the product?
-They plan to emphasize that the ingredients used in the papaya candy come from natural agricultural sources, positioning the product as beneficial for health.
What marketing strategies are suggested during the meeting?
-Two main marketing strategies are suggested: advertising on television and increasing the company's presence on social media, both of which are expected to reach a wider audience.
What responsibility is given to the production manager?
-The production manager is tasked with designing new packaging and enhancing the product's unique selling points, such as adding new flavors or highlighting health benefits.
How does the team view the importance of advertising on social media?
-The team acknowledges that social media has become an integral part of modern life and that increasing the company's social media activity could significantly boost product visibility and sales.
What is the proposed solution for addressing the drop in sales?
-The team suggests a combination of updating the product's packaging, introducing new variants, highlighting health benefits, and launching an advertising campaign on both television and social media.
What additional suggestion is made for improving the company's products?
-An additional suggestion is to visit different communities to better understand consumer needs and preferences, which could help the company produce more appealing and varied products.

Outlines

00:00

🗣️ Marketing Decline Discussion and Suggestions

This paragraph opens with a formal greeting and proceeds to discuss a significant decline in sales of papaya candy products. The marketing strategy is reviewed, noting competition from cheaper and more diverse products in the market. The management team is asked to propose solutions. Various suggestions are provided, including updating the product's packaging to make it more appealing, emphasizing the product’s benefits, and increasing social media presence. The importance of improving the product's attractiveness to consumers is stressed, with an agreement that current marketing efforts are outdated.

05:00

🌍 Expanding Outreach and Improving Productivity

The second paragraph discusses strategies for increasing consumer engagement, including visiting communities and gathering insights for producing a wider range of products. It emphasizes the importance of understanding local needs to improve production and promote the company’s products. Additionally, it addresses the potential pitfalls of using inappropriate materials and stresses the importance of maintaining high standards. Proposals are made for organizing outreach programs, such as socialization visits and marketing campaigns, while specific responsibilities are assigned to various managers to improve packaging, media presence, and market research.

Mindmap

Keywords

💡Marketing decline

The concept of 'marketing decline' refers to the significant reduction in product sales or interest from consumers. In the video, the company is experiencing a drastic drop in the sales of their papaya candy, especially compared to previous generations, which highlights the need for strategic changes in their marketing approach.

💡Packaging

Packaging refers to the design and presentation of a product. In the script, the manager suggests that the packaging of the papaya candy has not been updated in three years, which has contributed to consumer boredom and a decline in sales. Revamping the packaging is proposed as a solution to make the product more attractive to customers.

💡Product variations

Product variations involve offering different types or flavors of a product to appeal to a broader audience. In the video, it's suggested that introducing more variants of the papaya candy, including different flavors and colors, could enhance its appeal. This strategy aims to rejuvenate interest by offering consumers more options.

💡Social media marketing

Social media marketing is the promotion of products through platforms like Facebook, Instagram, or TikTok. The script emphasizes the importance of increasing the company’s presence on social media, as it is noted that social media has become a part of modern lifestyles and could be a crucial tool for reaching new customers.

💡Television advertising

Television advertising refers to promoting products via commercials on TV channels. The video discusses the idea of using television as a marketing tool, as the company has not utilized this medium previously. It is proposed as a way to regain market attention and increase visibility among a wider audience.

💡Health benefits

Health benefits refer to the positive impact a product may have on a consumer’s well-being. The script suggests that the company should emphasize the health benefits of the papaya candy, particularly since it is made from natural agricultural products. This strategy could attract health-conscious consumers.

💡Competitor pricing

Competitor pricing is the strategy of comparing and adjusting product prices based on what competitors offer. In the script, it is mentioned that the competitors are offering similar products at lower prices, which is one of the reasons the company is losing market share. Adjusting pricing strategies is suggested as a way to compete.

💡Employee training

Employee training refers to educating and equipping staff with the skills needed to improve their performance. The script proposes holding a training session for employees to help them better understand how to produce the new product variations and manage production efficiently, which is seen as essential for improving the company's offerings.

💡Field visits

Field visits involve company representatives traveling to various regions to observe market conditions and engage with local communities. In the video, this strategy is proposed as a way to better understand customer preferences and explore how different regions could benefit from the company’s products. It is also suggested as a method for promoting the brand.

💡Collaborative efforts

Collaborative efforts refer to teamwork between different departments to solve a common problem. Throughout the video, various managers, including those from marketing, production, human resources, and finance, are called upon to work together to find solutions for the company’s declining sales. Collaboration is seen as key to revitalizing the product and brand.

Highlights

Discussion on the decline of papaya candy product sales in the current generation compared to previous ones.

Identification of a 25% decrease in sales as reported by the marketing manager, marking the highest decline the company has experienced.

Suggestion from the personnel manager to redesign the product packaging to make it more appealing to consumers.

Acknowledgment that the product’s current strengths and marketing strategies have become monotonous, causing customer disengagement.

Proposal to utilize social media more effectively as it is a growing trend and important in today’s marketing landscape.

Introduction of a new strategy to enhance the product by creating additional flavor variations for the papaya candy.

Emphasis on the health benefits of the product, which uses agricultural ingredients, as a key marketing point.

Suggestion to include more unique ingredients to differentiate the product and make it more appealing.

Consideration of running ads on both television and social media to boost product visibility and awareness.

Agreement that revisiting the packaging and product design is crucial to make the product more attractive.

Proposal to conduct visits to regions and engage with local communities to better understand customer preferences.

Recommendation for the company to hold employee training sessions focused on product development and marketing improvements.

Plan for the HR department to oversee training and employee development to address productivity issues.

Delegation of tasks to various managers to ensure progress: production manager for packaging, HR for media advertisements, and personnel manager for regional marketing.

Concluding call to action, emphasizing cooperation and urging all departments to work collaboratively to overcome the challenges.