Simulasi Rapat “ Penurunan Pemasaran Produk “

Summary

The meeting script discusses the challenges faced by a company in marketing their candied papaya products, noting a significant decline in sales. Various managers suggest solutions, such as updating the packaging, highlighting the health benefits, and increasing advertising through TV and social media. They also propose visiting communities for product promotion and gathering consumer feedback. The team emphasizes collaboration to enhance product appeal and market presence, with specific tasks assigned to different departments to address the issues and improve sales.

Takeaways

• 📉 The company's sales of candied papaya have drastically decreased compared to the previous generation.
• 💡 A suggestion is made to change the product packaging to make it more attractive and appealing to customers.
• 📊 Sales have dropped by approximately 25%, which is considered a significant decline for the company.
• 📦 The company hasn't updated its product packaging or emphasized new benefits for the past three years, leading to consumer disinterest.
• 📱 It is suggested that the company increase its social media presence as it has become a crucial part of modern marketing.
• 🛍️ The team plans to introduce more product variations, including different flavors, to appeal to a broader audience.
• 💪 Health benefits of the product are highlighted, as it is made from fresh agricultural ingredients.
• 📺 There is a proposal to advertise on television and social media to boost the product's visibility and attract more consumers.
• 🛠️ Managers are tasked with finding creative solutions to improve the packaging, marketing, and overall appeal of the product.
• 🚶 The team suggests visiting local communities for promotional campaigns and gaining insights to improve their products.

Q & A

What is the primary issue discussed in the meeting?

The primary issue is the drastic decline in sales of the company's papaya candy products compared to previous generations.

What reason is given for the decrease in product popularity?

The market has seen an influx of similar products that are more affordable and offer more variety, leading to a decrease in the demand for the company's product.

What suggestion is made by the HR manager regarding packaging?

The HR manager suggests that the product packaging should be updated to make it more appealing, as the current design has remained unchanged for three years and may no longer capture consumer interest.

What is proposed to improve product variety?

It is proposed to introduce new product variants and flavors of the papaya candy to increase consumer interest and make the product more competitive.

How does the team plan to highlight the health benefits of the product?

They plan to emphasize that the ingredients used in the papaya candy come from natural agricultural sources, positioning the product as beneficial for health.

What marketing strategies are suggested during the meeting?

Two main marketing strategies are suggested: advertising on television and increasing the company's presence on social media, both of which are expected to reach a wider audience.

What responsibility is given to the production manager?

The production manager is tasked with designing new packaging and enhancing the product's unique selling points, such as adding new flavors or highlighting health benefits.

How does the team view the importance of advertising on social media?

The team acknowledges that social media has become an integral part of modern life and that increasing the company's social media activity could significantly boost product visibility and sales.

What is the proposed solution for addressing the drop in sales?

The team suggests a combination of updating the product's packaging, introducing new variants, highlighting health benefits, and launching an advertising campaign on both television and social media.

What additional suggestion is made for improving the company's products?

An additional suggestion is to visit different communities to better understand consumer needs and preferences, which could help the company produce more appealing and varied products.