video4129598111
Summary
TLDRThe conversation revolves around spreadable cheese, focusing on how it is typically consumed, such as on bread, toast, or crackers, often paired with smoked salmon or other toppings. The participants discuss the packaging and branding of the cheese, noting it as clean but not particularly attention-grabbing. Suggestions for improvement include more online advertising, influencer collaborations, and aligning the brand with current trends like organic or vegan options. They also touch on dietary preferences and the desire for healthier, low-fat, or vegan versions of the product.
Takeaways
- 🍞 Spreadable cheese is typically paired with bread, such as French baguettes, toast bread, and sometimes crackers.
- 🧀 The participants are familiar with the spreadable cheese brand Rondelé, primarily encountering it in supermarkets.
- 👀 The brand does not generally catch attention, as people tend to overlook it or find it unremarkable.
- 🐟 Spreadable cheese is often used with toppings like smoked salmon, cucumbers, or in sandwiches, making it part of various meal preparations.
- 🍋 Participants enjoy adding ingredients such as salmon and lemon to enhance the flavor of spreadable cheese in sandwiches or other dishes.
- 🎨 The packaging of Rondelé is seen as clean and traditional, using green and white colors, but it doesn’t stand out or appear original compared to other brands.
- 📦 The lack of originality in the packaging design was highlighted as a potential area of improvement for the brand to attract more customers.
- 📱 Participants suggested more online advertising, including influencer campaigns and collaborations with cooking YouTubers, as a strategy to increase brand visibility.
- 🥗 Rondelé is perceived as a product that could be used by both vegetarians and non-vegetarians, though it doesn’t strongly align with any specific dietary trends.
- 🍃 While participants think it's important for spreadable cheese to have healthy or natural ingredients, they acknowledge it's usually considered an industrial product, with some demand for vegan or lower-fat versions.
Q & A
What type of bread do participants commonly spread cheese on?
-Participants commonly spread cheese on French baguettes, toast bread, and sometimes crackers.
Do participants generally pay attention to spreadable cheese advertisements?
-No, participants generally don't pay much attention to spreadable cheese advertisements.
What additional ingredients do participants typically add to spreadable cheese on toast?
-Participants mentioned adding smoked salmon, cucumber, and sometimes lemon to spreadable cheese on toast.
How do participants feel about the current Rondelle packaging?
-Participants described the Rondelle packaging as clean and traditional but not particularly attractive or original.
How does the Rondelle packaging compare to other spreadable cheese brands?
-Participants felt that the packaging is similar to other brands, especially due to its green and white color scheme, which doesn't stand out.
What suggestions did participants give to improve Rondelle’s market appeal?
-Participants suggested more online advertising, influencer collaborations, cooking YouTuber partnerships, and potentially updating the packaging to be more original.
Do participants think Rondelle aligns with dietary trends like vegetarianism or keto?
-Participants didn't see Rondelle as specifically targeting vegetarians or aligning with dietary trends like keto.
How important is it for spreadable cheese to have organic or natural ingredients, according to participants?
-While participants acknowledged that having organic or natural ingredients is important, they recognized that spreadable cheese is often seen as an industrial product. They would appreciate healthier options, but it's not a primary consideration.
Would a vegan version of spreadable cheese appeal to participants?
-Yes, participants suggested that offering a vegan version or a product with varying fat percentages could be appealing.
What kind of influencer campaigns do participants think would suit Rondelle?
-Participants recommended influencer campaigns with cooking YouTubers or collaborations with gourmet cuisine, as these could create original recipes and appeal to food enthusiasts.
Outlines
🧀 Discussing Spreadable Cheese Consumption Habits
In this section, the conversation revolves around spreadable cheese and how people typically consume it. The participants mention pairing it with bread, such as French baguettes or toast, as well as using it with crackers during special occasions. One person brings up the idea of adding smoked salmon and cucumbers to spreadable cheese on toast. They also discuss how Rondale or other cheese brands are advertised, usually seen in supermarkets rather than through traditional ads, and how they don’t find it particularly eye-catching. The discussion further delves into how people incorporate spreadable cheese into sandwiches, mentioning additional ingredients like salmon and lemon.
📦 Packaging Design and Brand Identity of Rondale
Here, the conversation shifts to the packaging design of the Rondale cheese brand. Participants describe the packaging as clean and traditional, but they note that it’s not very original or attractive. The use of green and white on the packaging is compared to other brands, leading to a consensus that it doesn’t stand out. The discussion moves toward how Rondale could differentiate itself more, with suggestions like increasing online advertising, changing the packaging design, and possibly utilizing influencer campaigns, such as collaborations with food YouTubers or Instagram influencers, to promote creative recipes involving the product.
🥗 Dietary Preferences and Health Perception of Spreadable Cheese
This segment addresses whether Rondale cheese aligns with dietary trends like vegetarianism or keto diets. The participants agree that the cheese isn’t particularly associated with any specific diet but can be consumed by vegetarians and non-vegetarians alike. The importance of organic and natural ingredients in spreadable cheese is also discussed. While one person acknowledges that healthier options would be preferable, others point out that most people don’t buy spreadable cheese with health in mind since it's often seen as a processed, industrial product. However, they do suggest that healthier versions, such as low-fat or vegan options, could appeal to more health-conscious consumers.
Mindmap
Keywords
💡Spreadable Cheese
💡Baguette
💡Crackers
💡Supermarket
💡Salmon
💡Packaging Design
💡Online Advertisement
💡Influencer Campaign
💡Dietary Preferences
💡Organic or Natural Ingredients
Highlights
Discussion on spreading cheese on different types of bread, including baguettes and toast bread.
Mention of using spreadable cheese with smoked salmon and cucumber on toast.
Crackers and rice cakes considered as alternative bases for spreadable cheese.
Questioning how often people notice Rondale cheese in supermarkets and its overall marketing visibility.
General consensus that Rondale’s packaging is clean but not particularly eye-catching.
Comparison of Rondale's packaging with other brands, noting the similarity in color schemes.
Discussion on improving Rondale's packaging to make it more original and visually appealing.
Suggestions for Rondale to increase its marketing presence through online advertisement and influencer campaigns.
Recommendation for Rondale to collaborate with cooking YouTubers or influencers to create original recipes using their products.
Discussion on whether Rondale cheese aligns with dietary trends like vegetarianism or keto.
General view that Rondale could be consumed by both vegetarians and non-vegetarians, without being specifically targeted towards either.
Question on the importance of organic or natural ingredients in spreadable cheese purchases.
Acknowledgment that while healthier ingredients are preferred, consumers understand spreadable cheese is more of an industrial product.
Suggestions for healthier or alternative versions of spreadable cheese, such as zero-fat or vegan options.
Overall consensus that healthier meals can be made with spreadable cheese, but it is not viewed as a health-focused product.
Transcripts
okay guys um so next part
um uh which if you eat spreadable cheese
with what do you Pur it usually on what
do you spread
it bread yeah usually bread which kind
of bread if French baguettes baguettes
never toast bread yeah also toast bread
yeah toast bread um maybe
um the little breads during the
celebration you know you put cavar on it
or like that
like crackers crackers
crackers
yeah um rice
cake no no okay no
okay um why do you usually see rondale
or other spreadable cheese advertised or
sold
I guess in Supermarket I've never seen
an ad but uh maybe on Supermarket I've
seen the
brand um okay and does it catch your
attention generally or you just pass in
front of it and don't give not really
not really yeah me too
okay um um usually I didn't
answer daely but when I use the cheese
like for example on a toast I usually
put some smoked smoked Salamon on it and
cocumber and I use it with other uh
okay things do you guys use uh mix it
with something else
too in sandwich in sandwiches like maybe
for example on the bleenies do you add
something on top of the
cheese
yeah what do you add general
f you could also add H but more like in
sandwi is naturally uning more salmon
yeah salmon and lemon
okay okay okay um how does the packaging
design of uh Rond influence your
purchasing decisions so you can look it
up on internet if you want the Rond Del
packaging it's like oh yeah how is the
packaging it looks like
this uh it's blurry I don't know
why yeah we have the packaging on so you
can see it so what what do you think of
it h it's nice it's clean green white
it's kind of traditional but yeah it's
it's cool okay and what how would you
compare it to other
brands but I think it's not that
attractive okay like when you see it you
don't say oh it's original and
I okay which do you have do you know
particularly which part of the packaging
make you think uh that it's like similar
to other brands like some precise parts
or it's just the general impression that
it gives you it looks a bit like with
the green and white those are the same
colors okay so yeah thanks
um
um what could Rondell do to stand out
more in the market or attract more
customers you would
think because we we talk about the brand
identity how it compares to Brand maybe
more online advertisement and change the
packaging make it more
original um yeah advertising or maybe
like
Instagram would you think that an
influencer campaign could be SM for
would be adapted to this kind of
product so like inviting I don't know
squeezy or making Ino tag take it to
Everest or something like this or maybe
um more cooking YouTubers or yeah that's
right they like original
recipes like doing a collaboration with
f good Cuisine to chicken okay yeah that
would be better
okay okay
um do you consider um rondel as part of
dietary preferences
so um vegetarian or something like this
and do you think it align with the
trends vegetarian is more keto does the
brand um reflect uh
more the the new habits of consuming
that are
emerging I don't think so I think both
vegetarians or nonvegetarians could use
it yeah I don't see when I see I'm not
like oh it's for
vegetarians
okay um how important for you uh is it
for spreadable cheese to have organic or
natural ingredients
what what's the question how important
is it for you that spreadable sheet that
you buy so Philadelphia b or anything
have oring Parts
you um I think it's important but I
guess that when we buy spread
cheet Spread spread
cheese we're not like oh yeah it's for
my diet or because we know it's
naturally I it's industrial and that but
yeah
maybe the healthier the better
but I didn't heard you
sorry I think that we can do healthy
meals with the with this cheese okay but
not that that
Health okay but they can do also zero%
of fat version
okay can be good a different percent of
fat maybe more or vegan version
vegan okay perfect for me guys that's it
for today thanks okay thank you thank
you and
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