video4129598111

Summary

The conversation revolves around spreadable cheese, focusing on how it is typically consumed, such as on bread, toast, or crackers, often paired with smoked salmon or other toppings. The participants discuss the packaging and branding of the cheese, noting it as clean but not particularly attention-grabbing. Suggestions for improvement include more online advertising, influencer collaborations, and aligning the brand with current trends like organic or vegan options. They also touch on dietary preferences and the desire for healthier, low-fat, or vegan versions of the product.

Takeaways

• 🍞 Spreadable cheese is typically paired with bread, such as French baguettes, toast bread, and sometimes crackers.
• 🧀 The participants are familiar with the spreadable cheese brand Rondelé, primarily encountering it in supermarkets.
• 👀 The brand does not generally catch attention, as people tend to overlook it or find it unremarkable.
• 🐟 Spreadable cheese is often used with toppings like smoked salmon, cucumbers, or in sandwiches, making it part of various meal preparations.
• 🍋 Participants enjoy adding ingredients such as salmon and lemon to enhance the flavor of spreadable cheese in sandwiches or other dishes.
• 🎨 The packaging of Rondelé is seen as clean and traditional, using green and white colors, but it doesn’t stand out or appear original compared to other brands.
• 📦 The lack of originality in the packaging design was highlighted as a potential area of improvement for the brand to attract more customers.
• 📱 Participants suggested more online advertising, including influencer campaigns and collaborations with cooking YouTubers, as a strategy to increase brand visibility.
• 🥗 Rondelé is perceived as a product that could be used by both vegetarians and non-vegetarians, though it doesn’t strongly align with any specific dietary trends.
• 🍃 While participants think it's important for spreadable cheese to have healthy or natural ingredients, they acknowledge it's usually considered an industrial product, with some demand for vegan or lower-fat versions.

Q & A

What type of bread do participants commonly spread cheese on?

Participants commonly spread cheese on French baguettes, toast bread, and sometimes crackers.

Do participants generally pay attention to spreadable cheese advertisements?

No, participants generally don't pay much attention to spreadable cheese advertisements.

What additional ingredients do participants typically add to spreadable cheese on toast?

Participants mentioned adding smoked salmon, cucumber, and sometimes lemon to spreadable cheese on toast.

How do participants feel about the current Rondelle packaging?

Participants described the Rondelle packaging as clean and traditional but not particularly attractive or original.

How does the Rondelle packaging compare to other spreadable cheese brands?

Participants felt that the packaging is similar to other brands, especially due to its green and white color scheme, which doesn't stand out.

What suggestions did participants give to improve Rondelle’s market appeal?

Participants suggested more online advertising, influencer collaborations, cooking YouTuber partnerships, and potentially updating the packaging to be more original.

Do participants think Rondelle aligns with dietary trends like vegetarianism or keto?

Participants didn't see Rondelle as specifically targeting vegetarians or aligning with dietary trends like keto.

How important is it for spreadable cheese to have organic or natural ingredients, according to participants?

While participants acknowledged that having organic or natural ingredients is important, they recognized that spreadable cheese is often seen as an industrial product. They would appreciate healthier options, but it's not a primary consideration.

Would a vegan version of spreadable cheese appeal to participants?

Yes, participants suggested that offering a vegan version or a product with varying fat percentages could be appealing.

What kind of influencer campaigns do participants think would suit Rondelle?

Participants recommended influencer campaigns with cooking YouTubers or collaborations with gourmet cuisine, as these could create original recipes and appeal to food enthusiasts.