How He Booked 107 Calls in 60 Days on LinkedIn

Summary

In this video, the presenter shares strategies to boost LinkedIn engagement, focusing on outcome-based marketing and authority hooks. They reveal that follower count doesn't dictate revenue, and with as little as 2K followers, one can still secure numerous qualified calls. The presenter emphasizes the importance of understanding and communicating the desired outcomes for your ideal customer persona and using multipliers like time, status, money, and recency to create compelling content that resonates and drives results.

Takeaways

• 😀 LinkedIn can be a powerful tool for booking calls and growing your agency, even with a relatively small number of followers.
• 📈 There is no direct correlation between likes, comments, followers, and revenue on LinkedIn.
• 📱 LinkedIn is currently the best platform for B2B services, surpassing Twitter in effectiveness.
• 🎯 The key to success on LinkedIn is understanding and marketing the outcomes your ideal customer persona desires.
• 📝 Consistently communicate the best outcome you can deliver that relates to your ideal customer's needs.
• 🔑 Outcome-based marketing is about focusing on the results you can provide, not just the services you offer.
• 🪝 Authority hooks are a strategic way to increase credibility and engagement on LinkedIn.
• 💡 Use multipliers like time, status, money, and recency to transform average hooks into authority hooks.
• 🚀 Time multipliers can add perceived value to your content by indicating the amount of time invested in creating it.
• 🏆 Status multipliers can elevate your content by associating it with well-known brands or high-status achievements.
• 💰 Money multipliers can make your content seem more impactful by suggesting substantial financial investment or outcomes.
• 📅 Recency multipliers can make your content seem more relevant and timely by emphasizing recent developments or strategies.

Q & A

What was the main goal of the video?

The main goal of the video was to teach viewers how to successfully use LinkedIn to book calls and grow their agencies, as demonstrated by the presenter's co-founder, Paulo.

How many calls did Paulo book in 60 days?

Paulo booked 107 calls in 60 days.

What is the significance of having 6,000 followers on LinkedIn according to the video?

Having 6,000 followers on LinkedIn is significant because it demonstrates that even with a relatively small follower count, one can still book a substantial number of qualified calls.

Why is LinkedIn considered the platform for B2B services according to the speaker?

LinkedIn is considered the platform for B2B services because it is currently the most active platform and is highly concentrated with firmographic data, making it ideal for selling to other B2B companies.

What does the speaker mean by 'outcome-based marketing'?

Outcome-based marketing refers to the strategy of identifying and focusing on the outcomes that the ideal customer persona desires, and then marketing the solutions that can deliver those outcomes.

What are the three main ICPs (Ideal Customer Personas) mentioned in the video?

The three main ICPs mentioned are agencies, Ecom brands, and SAS companies.

How does the speaker suggest to communicate the best outcome that can be delivered?

The speaker suggests being very specific about how one helps their ICP achieve the desired outcome, and to consistently communicate this in almost all posts.

What are 'authority hooks' and why are they important?

Authority hooks are advanced types of hooks that establish credibility and authority. They are important because they can significantly increase the effectiveness of LinkedIn posts by resonating with the audience's 'crocodile brain' and making the content seem more valuable.

What are the four multipliers that can be used to create authority hooks?

The four multipliers that can be used to create authority hooks are time, status, money, and recency.

How can one use the multiplier 'time' to create an authority hook?

One can use the 'time' multiplier by stating the amount of time spent developing the content or strategy being shared, implying that the content is valuable because of the significant time investment.

What is the role of 'recency' in creating authority hooks?

The 'recency' multiplier is used to make the content seem novel and timely by indicating that the strategy or information is recent and effective in the current market conditions.