(Part 1) | BEGINI TAHAP MENYUSUN BALANCED SCORECARD

Summary

This video script discusses the concept of the Balanced Scorecard in the context of strategic, performance, and animal resource management. It outlines the evolution from traditional to modern strategic management, emphasizing the importance of strategy mapping to ensure all employees understand and align with company strategy. The script also covers how to create a strategic map, set strategic targets, identify ideal KPIs, and the impact of an effective Balanced Scorecard on organizational change.

Takeaways

• 🐘 The video discusses the concept of the 'Balanced Scorecard', a tool used in performance and strategic management.
• 📈 It introduces the relationship between strategic management, performance management, and the Balanced Scorecard.
• 📚 The video will cover the general framework of the Balanced Scorecard and how it's commonly used in organizations.
• 🛠️ It will guide viewers on how to create a strategy map within the Balanced Scorecard framework.
• 🎯 The process of setting strategic objectives using the Balanced Scorecard will be explained.
• 📊 The video will teach how to identify ideal KPIs (Key Performance Indicators) and targets for the Balanced Scorecard.
• 🏗️ It will discuss the importance of building an ideal Balanced Scorecard and its impact on organizational change.
• 🚀 The video will cover how to formulate strategic initiatives within the Balanced Scorecard.
• 🔍 The Balanced Scorecard needs to be cascaded down to various organizational functions for comprehensive understanding and implementation.
• 🌐 The video will also touch on the concept of 'strategic learning and unlearning' in the context of the Balanced Scorecard.

Q & A

What is the main topic discussed in the video?

The main topic discussed in the video is the concept of the Balanced Scorecard, its relation to strategic management, performance management, and how it is utilized in organizations.

What are the traditional four stages of strategic management mentioned in the script?

The traditional four stages of strategic management mentioned are: 1) Analyzing the strategic environment (both external and internal), 2) Formulating strategy, 3) Executing strategy, and 4) Evaluating strategy.

Why is there a need for a fifth stage in modern strategic management?

The fifth stage is added to modern strategic management to address the shortcomings of the traditional four stages, particularly to ensure that all employees have a clear and unified understanding of the company's strategy and to communicate each employee's role in supporting the strategy before execution.

What is the purpose of the Balanced Scorecard?

The purpose of the Balanced Scorecard is to translate high-level strategy into more specific, actionable terms that align with the overall vision and goals of the organization.

What does the script suggest as the first step in creating a Balanced Scorecard?

The first step in creating a Balanced Scorecard, as suggested by the script, is to understand the strategic management and performance management in relation to the Balanced Scorecard.

How does the script define the general framework of a Balanced Scorecard?

The script defines the general framework of a Balanced Scorecard as a tool that helps in mapping out the strategy, setting strategic targets, and identifying ideal KPIs (Key Performance Indicators) and targets.

What is the significance of mapping out a strategy in a Balanced Scorecard?

Mapping out a strategy in a Balanced Scorecard is significant because it helps to ensure that all employees have a common understanding of the company's strategy and their role in supporting it.

What is the role of KPIs in the Balanced Scorecard according to the script?

KPIs in the Balanced Scorecard play a crucial role in identifying ideal performance indicators and setting targets that align with the strategic objectives of the organization.

Why is it important to understand the impact of an ideal Balanced Scorecard on an organization?

Understanding the impact of an ideal Balanced Scorecard on an organization is important because it helps to recognize its influence on organizational change and its effectiveness in achieving strategic goals.

How does the script suggest translating the Balanced Scorecard to organizational functions?

The script suggests that the Balanced Scorecard should be cascaded down to the various functions within the organization to ensure it is understood and adopted by all functions.

What is the final step discussed in the script regarding the implementation of the Balanced Scorecard?

The final step discussed in the script regarding the implementation of the Balanced Scorecard is understanding how to conduct a 'cascade' and 'drill-down' within the Balanced Scorecard to ensure it is effectively implemented at all levels of the organization.