Local Business Growth: Neil Patel on Winning with AI

Summary

Dans cet épisode, l'invité Neil Patel, un expert en marketing numérique mondialement reconnu, discute de l'impact de l'intelligence artificielle sur les entreprises locales. Il souligne que bien que de nombreuses personnes peuvent surestimer l'IA à court terme, elles sous-estiment son potentiel à long terme. Patel encourage les entrepreneurs à utiliser l'IA pour améliorer leur marketing, leur analyse de données et leur créativité, tout en soulignant l'importance de la qualité et de l'engagement dans le contenu social. Il insiste sur le fait que l'IA est un outil à utiliser pour se démarquer et améliorer son entreprise, plutôt que de craindre sa potentialité.

Takeaways

• 🤖 L'IA est un outil puissant qui peut aider les petites entreprises à grandir en automatisant des tâches et en aidant à la création de contenu.
• 🌐 Les propriétaires d'entreprises locales devraient voir l'IA comme une opportunité à saisir plutôt que comme une menace.
• 🚀 L'utilisation de l'IA peut améliorer l'efficacité en aidant à identifier les tendances et les types de clients les plus rentables.
• 🎨 Les outils d'IA comme Firefly et Adobe peuvent fournir des images et des vidéos de qualité supérieure à un coût beaucoup plus faible.
• 📊 L'IA peut analyser les données pour aider les entreprises à mieux allouer leurs budgets marketing.
• 💡 L'IA ne doit pas être vue comme un remplacement complet de l'homme, mais plutôt comme un moyen d'améliorer les performances et la créativité.
• 🧠 L'IA peut aider à supprimer les tâches meniales, laissant plus de temps pour se concentrer sur les relations et la pensée stratégique.
• 📈 Les avantages de l'IA ne sont pas seulement réservés aux grandes entreprises, mais peuvent également être utilisés par les petites entreprises locales.
• 🔍 Les propriétaires d'entreprises devraient expérimenter l'IA et former leur personnel pour en tirer parti.
• 🌟 L'IA peut être utilisée pour identifier des opportunités dans des niches non explorées, similaires au concept de 'mer bleue'.
• 🔥 L'IA est en train de changer rapidement et devrait être utilisée pour rester compétitif sur le marché.

Q & A

Quel est le rôle de l'IA dans l'impact des entreprises locales?

L'IA peut aider les entreprises locales dans des tâches telles que l'idéation, la recherche, la création de vidéos marketing et l'analyse de données, ce qui peut les aider à grandir leurs affaires de manière efficace et à moindre coût.

Comment Neil Patel est-il devenu un expert en marketing internet et entrepreneur?

Neil Patel est entré dans l'espace du marketing internet en créant une plateforme de job pour aider les gens à trouver un emploi, mais n'ayant pas obtenu de résultats, il a dû apprendre le marketing par lui-même et a découvert qu'il avait beaucoup de plaisir à aider les autres avec leur marketing.

Quelles sont les attentes des propriétaires d'entreprises envers l'IA?

De nombreux propriétaires d'entreprises considèrent l'IA comme un outil magique qui pourrait résoudre tous leurs problèmes, mais Neil Patel souligne que c'est une surestimation de l'IA à court terme, tandis qu'au long terme, ils peuvent sous-estimer l'impact qu'elle pourrait avoir sur leur entreprise.

Quels sont les avantages de l'IA pour les petites et moyennes entreprises (PME)?

L'IA peut aider les PME à faire des tâches qui étaient auparavant faites par des employés junior, à un coût significativement inférieur. Elle peut également aider à l'analyse de données pour mieux comprendre les tendances et les types de clients, et ainsi mieux allouer les fonds de marketing.

Comment Neil Patel utilise-t-il l'IA pour l'idéation et la recherche?

Neil Patel utilise l'IA pour générer des idées et effectuer des recherches, ce qui pourrait être payé pour des employés juniors. Par exemple, l'IA peut aider à créer des vidéos marketing pour les produits, à trouver des images et à produire des résultats à moindre coût mais de meilleure qualité que les services externes.

Quels sont les défis que les entreprises locales rencontrent avec l'IA?

Les entreprises locales peuvent surestimer les capacités de l'IA à court terme, mais au long terme, elles peuvent sous-estimer son impact. Par exemple, l'IA peut produire des images pour les réseaux sociaux, mais selon une étude, les images générées par l'IA ont obtenu moins d'engagement comparées à celles créées par des humains.

Quelles sont les stratégies que Neil Patel recommande aux entreprises locales pour améliorer leur présence sur les réseaux sociaux?

Neil Patel recommande aux entreprises locales de se concentrer sur la qualité plutôt que la quantité du contenu, d'avoir une excellente Google My Business et Yelp profile, de répondre aux commentaires et d'engager leur communauté. Il suggère également d'utiliser l'IA pour améliorer l'expérience de navigation sur leur site web et d'ajouter des images à leurs menus en ligne.

Comment Neil Patel voit-il l'impact de l'IA sur l'industrie de l'immobilier?

Neil Patel voit l'IA comme un moyen d'automatisation pour les entreprises immobilières, comme Starbucks ou McDonald's, en utilisant la technologie pour améliorer les processus de commande et en donnant des suggestions à un médecin ou un chirurgien pour éviter les complications.

Quelle est la position de Neil Patel sur l'utilisation de l'IA par les propriétaires d'entreprises?

Neil Patel encourage les propriétaires d'entreprises à utiliser l'IA comme un outil pour améliorer leur entreprise, mais il souligne que cela ne signifie pas qu'ils doivent tout faire eux-mêmes. Il suggère que les employés peuvent apprendre à utiliser l'IA pendant les heures mortes pour améliorer l'efficacité de l'entreprise.

Quels sont les secteurs qui seront impactés par l'IA selon Neil Patel?

Neil Patel prédit que l'IA impactera la plupart des secteurs, y compris le marketing, le design, l'ingénierie, la sécurité et les consultations en gestion, en apportant une aide supplémentaire pour l'analyse, la créativité et la prise de décision.

Comment Neil Patel reste-t-il à l'avant-garde de son développement personnel et professionnel?

Neil Patel reste à l'avant-garde en lisant des articles pertinents, en participant à des événements et en expérimentant de nouvelles choses. Il souligne l'importance de l'apprentissage à partir des résultats, qu'ils soient bons ou mauvais, pour ajuster et améliorer continuellement.

Comment Neil Patel peut-il aider les propriétaires d'entreprises et les clients?

Neil Patel peut aider les propriétaires d'entreprises et les clients en partageant ses connaissances et son expertise en marketing internet à travers son blog, ses réseaux sociaux et son agence de marketing digitale, NP Digital, qui aide les entreprises à améliorer leur présence en ligne et à atteindre leurs objectifs de croissance.

Outlines

00:00

🤖 Introduction to AI in Business

The discussion begins with an introduction to Neil Patel, an internet marketing expert, and his views on the impact of AI on businesses, particularly local ones. The conversation emphasizes that AI is not something to fear but rather an opportunity to be embraced. The host expresses excitement about the potential of AI to transform businesses and looks forward to exploring this topic further with Neil Patel.

05:01

🚀 Neil Patel's Career Journey

Neil Patel shares his career journey, starting 22 years ago when he entered the internet marketing space. Initially, he attempted to create a job board but pivoted to marketing after a negative experience with a marketing firm. He found joy in marketing and decided to help others with their marketing needs. The host and Neil agree that many successful entrepreneurs have an accidental journey, pivoting when faced with challenges.

10:01

🌐 AI's Impact on Local Businesses

The conversation shifts to the impact of AI on local businesses. Neil explains that small business owners often have unrealistic expectations of AI, both overestimating and underestimating its potential. He highlights AI's ability to assist with ideation and research at a fraction of the cost of human labor. The discussion includes examples of AI tools like Firefly and Adobe's product, which can produce quality images quickly and affordably. However, Neil also notes that AI-generated content doesn't always outperform human-created content, as evidenced by a study comparing AI and non-AI content on social media platforms.

15:03

📈 AI and Data Analysis

Neil discusses how AI can aid in data analysis, helping businesses understand trends and customer preferences. He suggests that AI can assist in identifying the best months for business, the characteristics of repeat customers, and the most effective marketing channels. This analysis can guide businesses in allocating their marketing budgets more effectively. Neil also touches on the potential of AI in the future, predicting that it will become more integrated into various aspects of business operations.

20:04

💡 Embracing AI for Business Growth

Neil emphasizes the importance of embracing AI for business growth. He advises business owners to learn about AI and leverage it to enhance their operations. He suggests that AI can be used to improve weaknesses and overall business performance. The conversation concludes with Neil sharing his personal strategies for staying on the forefront of personal development and success, which include reading, attending events, and experimentation.

📢 Closing Remarks and Call to Action

The host wraps up the conversation by reiterating the importance of leveraging AI for business growth. He encourages local business owners to take advantage of AI or risk losing market share to competitors who do. Neil provides his contact information for those interested in learning more about his services and concludes the show with a call to action for listeners seeking capital to grow their businesses.

Keywords

💡Intelligence Artificielle (IA)

L'intelligence artificielle fait référence aux systèmes ou machines qui imitent l'intelligence humaine pour effectuer des tâches et peuvent s'améliorer en se basant sur les informations recueillies. Dans la vidéo, l'IA est discutée comme un outil puissant pour les entreprises locales, capable d'aider dans l'idéation, la recherche, et même la création de contenu à un coût minime. Neil Patel souligne que l'IA ne doit pas être perçue comme une baguette magique mais comme un atout significatif pour l'efficacité et l'innovation dans les affaires.

💡Marketing numérique

Le marketing numérique englobe toutes les initiatives de marketing utilisant l'internet ou des formes électroniques pour atteindre les consommateurs. C'est l'expertise principale de Neil Patel, reconnu pour son savoir-faire dans le domaine. Le script mentionne l'utilisation de l'IA dans le marketing numérique pour optimiser les pratiques, notamment à travers la création de contenu et l'analyse de données, soulignant son rôle essentiel dans l'amélioration des stratégies marketing pour les entreprises de toutes tailles.

💡Entreprises locales

Les entreprises locales sont des entités commerciales opérant dans un espace géographique spécifique, souvent caractérisées par un personnel et une clientèle locaux. Le script met l'accent sur l'importance pour ces entreprises d'adopter l'IA pour rester compétitives, en soulignant des applications pratiques comme la création de contenu vidéo et d'images, l'analyse de données, et la gestion des réseaux sociaux pour engager la communauté et stimuler la croissance.

💡Idéation

L'idéation fait référence au processus créatif de génération, de développement et de communication de nouvelles idées. Neil Patel discute de l'IA comme un outil facilitant l'idéation pour les entreprises locales, en aidant à la création de matériel marketing et à la recherche d'images, entre autres, réduisant ainsi les coûts et améliorant l'efficacité du processus créatif.

💡Contenu AI

Le contenu AI fait référence au contenu généré par des algorithmes d'intelligence artificielle. Bien que l'IA puisse aider à produire du contenu rapidement et à moindre coût, Neil Patel note dans le script que le contenu AI ne remplace pas toujours avantageusement le contenu créé par des humains, en particulier dans le contexte des réseaux sociaux où le contenu généré par l'IA a tendance à recevoir moins d'engagement que le contenu humain.

💡Impact à long terme

L'impact à long terme se réfère aux effets ou résultats qui ne se manifestent pas immédiatement mais se développent sur une période prolongée. Dans la vidéo, Patel exprime l'idée que bien que l'impact immédiat de l'IA puisse être surestimé par certaines entreprises, son potentiel à transformer significativement les opérations et les stratégies à long terme est souvent sous-estimé, soulignant l'importance de se préparer à intégrer l'IA dans les pratiques commerciales futures.

💡Réseaux sociaux

Les réseaux sociaux sont des plateformes numériques qui permettent aux utilisateurs de créer et partager du contenu ou de participer à des réseaux sociaux. Le script met en lumière le rôle crucial des réseaux sociaux dans la croissance des entreprises locales, en indiquant que l'engagement et la qualité du contenu sont essentiels pour tirer profit de ces plateformes, un domaine où l'IA peut à la fois aider et présenter des limites.

💡Analyse de données

L'analyse de données implique l'examen, le nettoyage, la transformation et la modélisation de données dans le but d'en découvrir des informations utiles, de tirer des conclusions et de soutenir la prise de décision. Neil Patel souligne comment l'IA peut être utilisée par les entreprises locales pour analyser les tendances de vente, les préférences des clients, et les performances marketing, fournissant ainsi une base solide pour des décisions commerciales éclairées.

💡Adoption de l'IA

L'adoption de l'IA fait référence au processus par lequel les entreprises intègrent l'intelligence artificielle dans leurs opérations et stratégies. Le script traite de l'importance pour les entreprises locales d'adopter l'IA non seulement pour améliorer leur efficacité et innovation mais aussi pour rester compétitives face à des concurrents qui pourraient également tirer parti de ces technologies.

💡Opportunité et compétitivité

L'opportunité et la compétitivité se réfèrent à la capacité d'une entreprise à identifier et à saisir les chances de croissance et d'innovation pour se démarquer sur le marché. Dans la vidéo, l'importance de l'IA est soulignée comme un moyen pour les entreprises locales de saisir de nouvelles opportunités et d'améliorer leur compétitivité, en adoptant des outils et techniques avancés pour mieux servir leurs clients et optimiser leurs opérations.

Highlights

Neil Patel, a world-renowned internet marketing expert, shares his insights on how AI is impacting businesses, especially local ones.

AI is not something to be feared but rather embraced as a tool for business growth.

Small businesses often overestimate AI's immediate impact but underestimate its long-term potential.

AI can assist with ideation and research at a fraction of the cost of hiring junior-level employees.

AI tools like Firefly and Adobe can produce better and faster results for tasks like image creation compared to hiring freelancers.

AI-generated content may not always outperform human-created content in terms of engagement and quality.

Local businesses should focus on improving their online presence and customer experience rather than just producing large quantities of content.

Attention to detail in areas like website design and social media engagement is crucial for local businesses.

AI can help with data analysis, identifying trends and informing marketing strategies.

Local businesses can leverage AI to improve efficiency and customer service through automation and personalized suggestions.

Real estate investors can use AI to automate ordering processes and enhance customer experiences in their properties.

AI's role in professional sports analytics provides a glimpse into its potential for identifying patterns and providing insights in various industries.

AI is expected to eliminate menial tasks, allowing humans to focus on higher-level thinking and relationship-building.

Neil Patel emphasizes the importance of continuous learning, experimentation, and feedback in staying at the forefront of personal and professional development.

Reading, attending events, and applying new knowledge are key strategies for staying updated in the fast-paced world of marketing and technology.

Neil Patel's agency, NP Digital, offers marketing services to companies of all sizes, including local businesses.

The discussion underscores the importance of embracing AI and staying adaptable in the evolving landscape of business and technology.

Transcripts

hey gang on today's show I have the

internet famous Neil Patel who is

world-renowned in its internet marketing

prowess and experience he runs a

marketing agency as well as other

businesses very successful and Neil and

I tackle this idea of AI and how AI is

impacting business specifically local

businesses businesses that have local

employees and staff and clients and

customers and how they can leverage AI

to grow their businesses and that it's

not something to be afraid of or

intimidated by but something to embrace

and be excited about so uh tune in strap

in and let's go for a great

[Music]

ride okay uh today list ERS welcome to

the show I have an amazing guest today

Neil Patel he is um a New York Times

bestselling author a Wall Street Journal

calls him a top influencer in the web

forb says he's one of the top 10

marketers Entrepreneur magazine says

he's created one of the 100 most

brilliant companies he's been recognized

all over the web as a just digital

marketing expert and entrepreneur and

I'm just honored to have him on the show

today and we're going to talk about some

really awesome things that he's sort of

on the Leading Edge in and so uh Neil

Welcome to the show today ah thanks for

having yeah yeah you bet so before we

dive into uh the the burning question on

my mind and I think the minds of a lot

of our listeners and clients today um

just real quickly what's your career

Journey how did you get to be an

internet marketing expert and

entrepreneur to the level that you're at

sure so I started in this space around

22 is years ago and when I started off

it wasn't in marketing it was more so I

was was looking for a job couldn't find

one I was like you know I'm going to

create a job board to help other people

find a job created one and no one came

to it and then I paid a marketing firm

to help me out got ripped off then I had

to learn marketing and I produced some

decent results and I had a ton of fun

and then from there I was like I'm not

having fun creating a jaw board but I'm

having a lot of fun in the marketing

realm let me just help other people with

their marketing and that's how it

started for me wow W it's funny how most

entrepreneurs that I talked to and know

about and have studied over the years

it's kind of that accidental Journey

right you know you have this Mission and

think something you're going to do and

all of a sudden there's a an event a

problem a challenge that occurs and then

there's a pivot opportunity and I think

it seems the difference between the ones

that become successful and the ones that

kind of blather on in Life or they seize

that opportunity right and open their

mind to doing something different yeah

and you got to keep your mind open and

try and you never know where it's going

to lead you yeah yeah for sure

well um what I really wanted to get into

today with you um Neil is the this idea

of I mean we're hearing AI artificial

intelligence large language mouth all

these things are coming out and they're

coming out fast and furious with chat

and Gemini and you know you name it um

there's probably a hundred tools a day

coming out and refinements and so half

the world thinks that you know we're

going to be taken over by robots and and

Bots and whatnot and you have a lot of

you know small business people that are

really just trying to grow their

business locally right they're trying to

build their clientele they're trying to

serve their employees and their

community and their families and you

know they don't want to get left behind

and so you know what's bring us up to

speed what's going on there what's the

impact there how can they leverage it I

mean there's a lot there to unpack and

so I'm just going to throw that whole

football to you sure so first off with

AI most small business owners from what

we see look at as a magic wand they hope

you can wave it and it solves all your

problems that's not really AI in its

form today maybe five years from now

maybe even two years from now or a year

maybe I don't know but in the short run

I believe too many small businesses are

overestimating AI but they're also on

the flip side we're seeing them

underestimate the impact they could have

to their business in the long run so AI

is super powerful and

it can help them with things like

ideation research think of what you

would pay junior level people to help

you do AI can help you with a lot of

that stuff for pennies on the dollar and

that's where we see the power of AI

especially for a small medium business

you know what would be an example of

that ideation that a small business

person how could they leverage that if

you want to create a video marketing

your product Sora can end up doing that

for you if you're looking for images you

don't no longer have to pay someone

professionally sure the video quality

the image quality may be better but

you'll be shocked on what Firefly could

do for you and it's Pennies on the

dollar it's night and day difference so

they could start with um basically

hiring a sort of free or Pennies on the

dollar technical assistant that can

handle some of these tasks that they've

had to Outsource before and to clarify

some of these Penny onth dollar type of

Investments produce better results than

paying the actual person so for example

if I want a really cool visual image a

lot of times I'm able to get better

images from Firefly adobe's product then

I am from paying a freelancer on

upwork really

wow yeah it's just kind of crazy oh and

by the way I get it in seconds versus

waiting days

so you've compressed your time you've

compressed the cost and you're getting a

better quality product for some things

not everything a lot of people like oh I

could just have ai write me a thousand

blog posts and do SEO we're not seeing

that work well trust me we tried it it

would be great if it worked that well um

you know I hear a lot of people saying

oh don't have to pay people to create

social content I don't even need to do

it myself I can just retire I'm just

going to have ai create a ton of social

content for me we did a interesting

study where we tested out AI content

versus human content images right and we

tested this out on I believe it was

304 social profiles it was 304 Instagram

accounts and when you look at these

accounts were posting both AI content

non- AI content they're Noni content

right uh their AI their AI generated

images got 37 8% less likes and the non

AI generated images not only got more

likes but they also generated on average

34.7% more comments so it doesn't always

produce better

results so okay so taking this idea of

content for instance and in leveraging

AI because most of the most of us have

been taught in the local business that

we want to create content to help you

know Drive traffic and SEO and of course

again this is your area of expertise so

but just blathering out there just tons

of content quantity of content that's

maybe AI created is not the answer if

people are looking for Quality if you're

a local business have an amazing Google

my business profile have amazing Yelp

profile great looking

images um focus on getting a lot of

reviews have your own website make sure

the experience works for a phone as well

as uh a desktop computer iPad but really

focus on the experience and I'll give

you a prime example of this okay if

you're a local business let's say a

restaurant why the heck would you have a

menu listing all this food but no image

next to the description or the the text

it's easy to add right right we live in

2024 you could have done this stuff back

in 2000 like this is not anything that's

novel or unique or if you have Uber Eats

and people can select items include an

image for every single item there so

people know what it looks like before

they select little things like this

helps generate more Revenue but people

don't really do these little things that

aren't that

trivial yeah so it's not trivial little

things that make AIG someone says the

little hinges swing the big doors right

yes that's spoton and what we're seeing

is is a lot of local businesses they're

taking things for granted they have

social profiles but how often do you

post on them how often do you respond to

comments and engage with people how

often are you running promos right like

they're just like yeah we got Instagram

someone just post some random images

well if the images suck and no one takes

time to create them and no one's

engaging with the community don't expect

your social profiles to generate you any

Revenue so you're so you're saying that

um that atten of detail and focusing on

it is important if you want to grow I

mean if you really want to grow that

social presence because you know again a

lot of these a lot of these local

businesses have been you know they've

been referral based and you know they've

come from sort of the traditional

marketing way um and um but that can

change okay so I go to chiropractor here

locally he's called chiro guy right

right he's really well known on YouTube

like just does the killing he's in Los

Angeles it's not like his clients are

going to come from even all parts of Los

Angeles because Los Angeles is big and

there's tons of traffic they're going to

come from all people around his you know

sub area no one wants to drive even 30

minutes they want 10 15 minutes he still

does really well and he videotapes doing

Chiropractic adjustments who would ever

guess and so what's the what's the value

of that I mean so he's got this YouTube

channel and he's got he's got a local

client base but he's got obviously

YouTube I could watch his videos from

here in Virginia so what what's his

reasoning behind that his rationale

smart guy help him build up a audience

and build up his practice and then he

started expanding it and I was like good

for you yeah yeah okay well um so okay

so outside of ideation um from a small

business standpoint how else do you see

AI as being a a factor going forward or

maybe maybe not today but maybe six

months now 12 months from now that you

need to be thinking about maybe where it

could be going yeah so it'll help you

more with video creation it'll help you

more with text based creation it'll help

you more with data analysis hey here's

the spreadsheets for my business what

what's trending up or down here is all

the data for the last 12 months in

business what are our worst months and

our best months um what type of

customers make up our best type of

repeat customers here the channels they

came from it can help do a lot of

analysis to help you figure out also

where to spend more of your marketing

dollars and where to spend less of

it so d analysis going deep on what

you've already done with your business

to look back because yeah so when you

you start looking at I mean if you have

you know 3 four 500 customers or more

that's a pretty decent sized data set

right for for AI to start taking a look

at correct yes yeah I mean it's

obviously not tens of thousands like

like you'd have with a large business

but but you know how many small business

people are going to take the time

themselves or or even to be able to draw

those Trends and parallels right not the

AI will for them and it won't cost them

much at all if anything it won't is this

something do you think that the um the

local business person should should

attempt to to sort of learn like your

chiropractor should he try to learn how

to use Ai and leverage it himself should

he should he find somebody that's an

expert in it I mean what's how do you

see this playing out you can play with

it on a spare time or she could play

with it on her spare time um or you

could just have some of the people on

your front desk help you

out cuz they like to surf the web anyway

right

exactly got time on their hand you

should assign some of these things to

them and get them to learn it yeah so

instead of them checking their Facebook

page or whatever you know when they're

waiting for the phone to ring or during

downtime they can start doing some of

these AI tasks and learning and maybe

even bring some creative ideas back to

you as the as the business owner yep

exactly do you see so a lot of our our

clients also Real Estate Investors do

you see AI impacting that um sort of in

a global way or even down to the local

level how how can that be leveraged I do

but not in a way that is going to change

a building sure and maybe eventually

robots will help build a building but

when I say ai's impact on it I think

it's going to be more so like you have a

real estate you're going to put in a

Starbucks in there well cool you can

create technology to help automate a lot

of their ordering processes or um same

with the McDonald's or same with the

chiropra why can't a lot of things be

done on a touchcreen these days and the

AI then tells the doctor hey these are

the issues maybe to look for or if

there's a surgeon he's wearing glasses

and AI is detecting stuff and giving

suggestions not telling the surgeon what

to do or not to do but more so giving

suggestions and help helping avoid

complications or issues that could

arise so so I know like along those

lines when you watch professional sports

today like football and that sort of

thing or Golf and there's all they're

all Now sort of infatuated with talking

about analytics on like in football you

know it's third down and you know or

fourth down and one should they go for

it or should they punt the ball right

and they always are now talking about

well the analytics say you should do

this so so what you're talking about is

maybe even going deeper and having AI

bring out the pattern to that physician

or or whatever and say the percentages

the analytics say hey you need to check

a b and c because this is really what

we're seeing and clearly it might not be

the right answer the the coach has the

opportunity to say no we're going to go

for it you know the physician will make

their own call but having the extra data

there doesn't hurt it's up to the

physician if they want to use it or not

so it's another tool adding a more

insight to the situation and so here's

the thing too so you know some people

think I think with this new AI they

think that they're going to be able to

hit a button and you know sit on the

beach and it's going to do everything

for them right but what I'm what I'm

drawing at here and understanding is

it's it's going to be another tool to

add to the Arsenal to maybe

supercharge your ability to to maybe

think and analyze and be creative

right totally and and it will just help

level yourself up think about all the

things that are your that are your

weaknesses and imagine AI helping with

them doesn't mean you're going to be the

top 1% for all those things noow but

you'll be better off than where you were

before right right well you can you can

get downtown a lot of ways right you can

walk you can ride a bike you can ride an

electric bike you can ride a motorcycle

you can drive or maybe the helicopter

can get you down there there they're all

going to get you downtown one way is

gonna do it faster than another

right so okay well that's well that's

it's exciting time I mean are you

excited about this the the world and

where we are now with this I I can't

wait for 5 10 years from now when it

really gets

Advance well I think you know 22 years

in you know the web and marketing and

seeing the the the experience in it it I

mean there was never a slow ride right I

mean it's always like something is fast

and then it's getting faster and the

pace of change it seems like it's

accelerating it's getting faster and

faster it's not even getting you know

it's not even steady I I believe it's

going crazier and crazier in an upward

trajectory but that creates opportunity

right yes

I mean who I I I honestly believe that

AI is going to get rid of a lot of the

dumb menial things that maybe we do now

so we have more time and energy to focus

on the higher level things right like

the relationships and the and the

thinking part and whatnot like why do

you need a loan uh processor I don't

know what their exact name is for the

mortgage like a risk or credit why can't

they just log into the bank account and

do the analysis themselves and be like

approved disapproved here's what's wrong

or not even approved or disapproved

this one's fine this one has issues uh

question about X Y and Z if it's because

of this it's pass if it's not then

question about a b and c you know what I

mean um it can just speed things up you

know robots already flipping

burgers there's nothing new about that

there's even uh robotics companies that

mol like again there's nothing new about

that where you're going to start seeing

it is you're going to start seeing a lot

of the white collar

jobs uh

like what give me an example that you

think marketing design engineering you

know it security like a lot of these

thing sectors will have more AI

implemented management consulting like

you know it'll impact most Industries I

can see management consulting for sure I

mean if you as you as as AI develops and

particularly in an industry specific

knowledge um you have questions if

you're a CEO or a CTO or something

you're like okay I'm back to your

ideation thing right and just saying hey

okay this is what I'm considering you

know what are the pitfalls what's around

the corner what I don't see what are the

patterns and to try to maybe Identify

some of those blue ocean opportunities

that are out there right in that famous

book outside you know we're not swimming

in the Sharks where it's you know

everything is you know red ocean blood

in the water um which is an exciting

place to be I think so so basically the

upside the takeaway here is Neil from

you is this is something to be embraced

and excited about right yes not nervous

about be excited about it let the

lawmakers and let them figure out all

the legal aspects that's for us not to

worry about um but use it for what you

can if you don't your competition is and

they're going to start taking your

market

share well there you go there you go

well U just kind of wind it down here I

I appreciate your time tell tell me one

one thing here what do you do outside of

like Ai and Technology but how do you

personally stay on the Forefront of of

your own personal development and

success obviously you're leading

businesses and you're leading companies

and you have to you have to sharpen your

your acts right how do you do that what

what are your some of your habits and

and kind of go-to strategies a lot of it

comes out to just reading uh reading you

know relevant articles or news or

anything like that um on top of that it

is in addition to reading is going to

events um and then experimentation those

are the three ways I stay on top of

things okay so you read you associate

you go to events and then you you're and

then you apply right and then you

feedback so it's always a feedback loop

right yep a good marketer or good

engineer is going to have a feedback

right you got to have a result feeding

back in to make sure you can make

adjustments along the way sometimes

results are great and sometimes they

suck but you got to learn from them and

adjust I think Tony Robin says it's just

a result you know

whether you fail whether you succeed

it's it's just Fe it's a result and so

if you succeed do more of it if you fail

then do less of it and change something

right exactly awesome well look um wind

it down here uh is there anything else

that you want to add about that or uh

what you're focused on today and um and

how you know how we can add value to you

with with our our listeners and our

clients you know again people that are

they're business owners they're building

local practices they're growing their

companies how can how can we be of value

to you how can you serve them sure well

if you guys ever want more information I

blog at Neil patel.com my social handles

are Neil Patel and I have an ad agency

called NP digital stands for my name

Neil Patel digital um where we help

companies with their marketing even

local Mom and Pop Shop so however we can

help beautiful so they can just reach

out to you there directly exactly

awesome well Neil look I really

appreciate your uh your time today this

has been a lot of fun and and talking to

a to a guy of your internet Fame and

status is great so every day we get a

super Rockstar on our show so excited

about that I'm honored to be on thank

you guys for having me hey gang just

winding down here today thanks for

listening to the show and as always if

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