The NEW Agency Model of 2024

Summary

This video introduces the 'Solo Agency Blueprint,' a comprehensive program designed to help individuals build and scale a solo agency. The solo agency model allows one person to run an agency by outsourcing tasks and using tools, balancing between freelance work and a traditional agency. The video outlines six different solo agency structures, helping viewers select the best model based on their strengths and preferences. The focus is on optimizing efficiency, increasing revenue, and eliminating stress through effective management of responsibilities, tools, and people.

Takeaways

• 💼 A solo agency is a business model where the only full-time employee is the owner, and all other tasks are outsourced to part-time contractors or tools.
• 🌐 The solo agency model is larger than a freelancer model but smaller than a traditional agency, offering a balance of revenue potential and low overhead.
• 🚀 The Solo Agency Blueprint course is designed to guide users through the six models of solo agencies, offering a detailed structure and strategy to build a successful agency.
• 💡 The six models include: Done-for-you service, Done-with-you service, Assisted Fulfillment, Assisted Management, White Label, and Ghost Model.
• 📊 Choosing the right model is crucial to align with your strengths and to eliminate tasks you dislike, helping to increase business success and personal enjoyment.
• 🔄 The responsibility filter helps business owners decide whether tasks should be handled through boundaries, tools, or people before taking on the responsibility themselves.
• 🛠 Outsourcing tasks to tools or contractors is a key strategy to maintain focus on high-level responsibilities like sales, marketing, and branding.
• ⏳ Solo agencies allow entrepreneurs to earn more while working smarter, avoiding unnecessary overhead costs and extensive management duties.
• 📈 The Solo Agency Blueprint is priced at $997, but there is a limited-time pre-order price of $329, offering early access to those who sign up.
• 💡 The focus of a solo agency is to allow the owner to scale their impact and revenue while maintaining a work-life balance by effectively leveraging resources and avoiding burnout.

Q & A

What is the main purpose of the video?

The main purpose of the video is to introduce the Solo Agency Blueprint, a new program designed to help individuals start and run their own solo agency. The video also explains how a solo agency can be more efficient and profitable compared to other business models.

What is a solo agency and how does it differ from a freelancer or traditional agency?

A solo agency consists of one full-time employee (the business owner), with all other tasks outsourced to part-time contractors or tools. It's larger than a freelancer model but smaller and leaner than a traditional agency. It allows the owner to take on bigger clients without the burden of managing full-time employees.

What are the six different solo agency models mentioned in the video?

The six solo agency models are: 1) Single Person Done-for-You Service, 2) Single Person Done-with-You Option, 3) Assisted Fulfillment, 4) Assisted Management, 5) White Label Model, and 6) Ghost Model.

What is the ‘Single Person Done-for-You Service’ model?

In the Single Person Done-for-You Service model, the business owner handles all tasks, including sales and fulfillment. The owner performs all the work, with minimal outsourcing, making it similar to a glorified freelancer.

How does the ‘Single Person Done-with-You Option’ differ from the ‘Done-for-You Service’ model?

In the Single Person Done-with-You model, instead of completing all tasks for the client, the business owner acts as a guide, helping the client perform some of the work. This model can be less labor-intensive for the owner and some clients are willing to pay more for this guidance.

What is the ‘Assisted Fulfillment’ model?

The Assisted Fulfillment model involves the business owner outsourcing fulfillment to part-time contractors or using tools, while they manage sales and client communication. It allows the owner to focus on higher-level tasks, but requires ensuring that quality remains high.

What is the ‘White Label Model’ and how does it work?

In the White Label Model, the business owner sells services to clients but uses another company (a white label agency) to perform the work. The owner handles communication with clients and presents themselves as the face of the business, while the white label agency does the heavy lifting.

What is the ‘Ghost Model’ and who is it best suited for?

In the Ghost Model, the business owner performs the work for other agencies or businesses, while they handle sales and client management. It’s ideal for individuals who prefer doing the actual work and want to avoid client interaction or administrative tasks.

What is the ‘Responsibility Filter’ and why is it important?

The Responsibility Filter is a system designed to help the business owner manage their time efficiently. It consists of three layers: boundaries, tools, and people. By filtering tasks through these layers, the owner ensures they focus only on high-level tasks, avoiding unnecessary work and delegation.

What is the Solo Agency Blueprint and how can viewers pre-order it?

The Solo Agency Blueprint is a detailed program that teaches everything needed to start and run a successful solo agency. It covers topics like structure, strategy, finances, and client acquisition. The course will be priced at $997 when released, but viewers can pre-order it for $329 for a limited time.