AMA3: 3 Types Of Email Subject Lines
Summary
TLDRIn the AMA session, the speaker discusses three types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels. Curiosity Plus Pain is used the least to avoid negative emotions. Curiosity Plus Pleasure is more common, often accompanied by visual proof. Box Labels are straightforward, emotionless descriptions of email content, used frequently for sales pitches. The speaker encourages applying these strategies to one's own email marketing.
Takeaways
- 📧 The speaker uses three main types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.
- 🔍 'Curiosity Plus Pain' subject lines are used the least as they can cause annoyance and frustration, but they create intrigue by hinting at a problem or regret.
- 🎯 'Curiosity Plus Pleasure' subject lines are more positive, aiming to excite the reader by showcasing a desirable outcome, often accompanied by visual proof like screenshots.
- 🏷 'Box Labels' subject lines are straightforward and devoid of hype, simply stating what the email contains, similar to labeling a box with its contents.
- 🤗 The speaker prefers to mix in humor with subject lines to make them more engaging.
- 📈 The 'Curiosity Plus Pleasure' type is used more frequently as it shows readers what's possible and motivates them to take action.
- 📊 Including a visual element like a screenshot can enhance the effectiveness of 'Curiosity Plus Pleasure' subject lines by providing proof of the promised outcome.
- 📝 'Box Labels' are particularly effective for direct sales pitches and when selling offers, as they clearly communicate the content of the email without emotional manipulation.
- 🔑 The speaker suggests that these subject line strategies can be modeled for one's own email marketing efforts.
- 🔄 The speaker emphasizes the importance of variety in subject lines to keep the content engaging and not overly repetitive.
Q & A
What are the three main types of email subject lines discussed in the AMA?
-The three main types of email subject lines discussed are Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.
Why does the speaker use Curiosity Plus Pain subject lines the least?
-The speaker uses Curiosity Plus Pain subject lines the least because they don't want their email list to feel pain all the time, which could lead to annoyance and frustration.
Can you provide an example of a Curiosity Plus Pain subject line mentioned in the AMA?
-An example of a Curiosity Plus Pain subject line is 'One of my biggest business regrets.'
What is the purpose of using Curiosity Plus Pleasure subject lines?
-Curiosity Plus Pleasure subject lines are used to paint a picture of a desirable outcome, often accompanied by a visual proof element like a screenshot, to excite and motivate the reader.
How does the speaker enhance Curiosity Plus Pleasure subject lines?
-The speaker enhances Curiosity Plus Pleasure subject lines by including screenshots or images that serve as proof of the positive outcome mentioned in the subject line.
What is the concept behind Box Label subject lines?
-Box Label subject lines are straightforward and devoid of emotional hype. They simply describe the content of the email, similar to how one would label a box when moving.
Why does the speaker use Box Label subject lines frequently for direct sales pitches?
-The speaker uses Box Label subject lines for direct sales pitches because they are clear and direct, allowing interested recipients to quickly understand what the email contains without any hype.
Can you give an example of a Box Label subject line from the AMA?
-An example of a Box Label subject line is '10 Rainmaker Commandments.'
How often does the speaker send emails, and what can subscribers expect to see?
-The speaker sends emails daily, and subscribers can expect to see examples of the three subject line types in real-time.
What is the main takeaway from the AMA regarding email subject lines?
-The main takeaway is that effective email subject lines can be categorized into three types: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels, each serving a different purpose in engaging the reader.
Outlines
📧 Email Subject Line Strategies
The speaker discusses three primary types of email subject lines used in their AMA series. The first type, 'Curiosity Plus Pain,' is used least frequently as it may cause discomfort. An example given is an email about a business regret, which piques curiosity and addresses a pain point. The second type, 'Curiosity Plus Pleasure,' is more commonly used and involves promising a positive outcome, often accompanied by visual proof like screenshots. Examples include emails about increasing leads or growing an email list. The third type, 'Box Labels,' is the most frequently used and involves straightforward labeling of the email's content without emotional hype, similar to labeling搬家箱子. Examples given are emails about '10 Rainmaker Commandments' or 'Email Rainmaker Elite.' The speaker uses this type especially for direct sales pitches.
Mindmap
Keywords
💡Email Subject Lines
💡Curiosity Plus Pain
💡Curiosity Plus Pleasure
💡Box Labels
💡Email Marketing
💡Proof Shot or Image
💡AMA (Ask Me Anything)
💡Hype
💡Engagement
💡Direct Sales Pitches
Highlights
Introduction to the third AMA session focusing on email subject lines.
Three main types of subject lines used in email marketing.
Curiosity Plus Pain subject lines are used the least due to their negative connotation.
Example of Curiosity Plus Pain: 'One of my biggest business regrets'.
Mixing humor with subject lines to balance the use of Curiosity Plus Pain.
Curiosity Plus Pleasure subject lines paint a positive outcome and often include visual proof.
Example of Curiosity Plus Pleasure: 'How to get one to $3 leads' with a screenshot.
The use of screenshots or images to enhance Curiosity Plus Pleasure subject lines.
Box Labels subject lines are straightforward, devoid of hype, and directly describe the email content.
Example of Box Labels: '10 Rainmaker Commandments', 'Email Rainmaker Elite'.
Box Labels are used frequently, especially for direct sales pitches and offer promotions.
The importance of adding proof elements to subject lines to increase open rates.
How to grow email lists using subject lines that inspire action.
The psychological impact of subject lines on recipient engagement.
Practical application of subject line strategies in daily email marketing.
Invitation to join the email list to see subject line strategies in real-time.
Anticipation for the next AMA session.
Transcripts
all right welcome to AMA number three
and today's question was about subject
lines basically how do I come up with my
email subject lines so there's three
main subject line types that I use and
I'll share what they are and then which
ones I use the most and the least and
you can take this and model it for your
own list you'll also see this if you're
on my email list you'll see these pretty
much every day cuz I send an email every
day and you can see examples of this in
real time so the first subject line type
that I use and this is probably the one
I use the least is curiosity Plus Pain
and an example of that would be this one
here so one of my big one of my biggest
business regrets this is a curiosity
Plus Pain because you don't know what
the regret is until you open the email
so there's curiosity and it also talks
about a pain so it talks about something
that I did that I regret with my
business and you would open this if you
want to see what that is so I use this
the least because I don't want people on
my list feeling pain all the time and
being annoyed and frustrated and so I'll
mix this in with the other two that I
share but I use this one probably the
least amount another example of
curiosity Plus Pain would be this one so
are you ashamed of being tiny so I I
like to mix in humor if I can um
sometimes and this one again this one
here the hardest Niche to sell to this
is another one doing this will attract
the wrong people so I actually use this
a decent amount but I still use it less
than the other two so curiosity Plus
Pain that's the first subject line
the second one is curiosity plus
pleasure so this is just the opposite of
of the pain is you're painting a picture
of an outcome you want to make this as
visual as possible so typically within
these emails I will include a screenshot
or an image that adds a proof element to
whatever this is so how to get one1 to
$3 leads there's a screenshot here of $1
to $3 leads and the email we'll talk
about emails in another AMA but the
email talks about how I did this so this
is an example of curiosity plus pleasure
here's another one here how to grow your
email list like a weed so I have another
screenshot here of my ad account uh
let's find one more
so if we go here we go how to get paid
every day and we got a stripe with over
10,000 payments and it links to a
substack post so anytime I can add an
image I like to do it with these curiosi
plus pleasure subject lines and emails
but I use this one a lot more because it
just shows people like what's possible
and it gets them pumped up to go and
want to do that thing so that's the
second type the third email subject line
type is what I call box labels so if
you've ever moved apartments or houses
before and you've packed things into a
box and you put a piece of duct tape on
it and you write like kitchen supplies
or master bedroom that's what I mean by
box label subject lines there's no
emotion tied to to it there's no hypee
like discover this or the secret to this
it's just what is in the box that's how
you want to label your subject line if
you think about when you send emails or
you receive emails from friends or
family members they typically don't use
that kind of hypy language like discover
or secret or the one thing right they
just write what's in the email right
like uh I don't know birthday party or
wedding reservation so whatever is in
the email that's what the subject line
is it's just alluding to whatever the
the email content is so let's look at
some examples of that 10 rain maker
Commandments
one-on-one I guess Taylor Swift could be
that too email Rainmaker Elite the
substack strategy so you see there's no
emotion there's no hype it's just what's
in the email and someone who's
interested in that thing there is a bit
of curiosity involved too because I'm
not talking about there's no like
preview text that talks about what
exactly is in the email so if the person
reading it is interested in the topic of
the subject line they're going to open
that okay so that's the third type which
is box labels I use this a lot
especially when I'm selling offers and
I'm doing direct sales pitches so like
this here is one of my programs email
Rainmaker Elite and so I use that I use
it for that a lot but I use this one
probably the second most out of the
three okay so those are the three
subject line types the first is
curiosity Plus Pain the second is
curiosity plus pleasure and I like to
add some some kind of proof shot or
image if I can get it and the third type
is box labels so I hope this was useful
use this for your own list join my email
list so you can see examples of this
live and I'll see you in the next AMA
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