AMA3: 3 Types Of Email Subject Lines

Summary

In the AMA session, the speaker discusses three types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels. Curiosity Plus Pain is used the least to avoid negative emotions. Curiosity Plus Pleasure is more common, often accompanied by visual proof. Box Labels are straightforward, emotionless descriptions of email content, used frequently for sales pitches. The speaker encourages applying these strategies to one's own email marketing.

Takeaways

• 📧 The speaker uses three main types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.
• 🔍 'Curiosity Plus Pain' subject lines are used the least as they can cause annoyance and frustration, but they create intrigue by hinting at a problem or regret.
• 🎯 'Curiosity Plus Pleasure' subject lines are more positive, aiming to excite the reader by showcasing a desirable outcome, often accompanied by visual proof like screenshots.
• 🏷 'Box Labels' subject lines are straightforward and devoid of hype, simply stating what the email contains, similar to labeling a box with its contents.
• 🤗 The speaker prefers to mix in humor with subject lines to make them more engaging.
• 📈 The 'Curiosity Plus Pleasure' type is used more frequently as it shows readers what's possible and motivates them to take action.
• 📊 Including a visual element like a screenshot can enhance the effectiveness of 'Curiosity Plus Pleasure' subject lines by providing proof of the promised outcome.
• 📝 'Box Labels' are particularly effective for direct sales pitches and when selling offers, as they clearly communicate the content of the email without emotional manipulation.
• 🔑 The speaker suggests that these subject line strategies can be modeled for one's own email marketing efforts.
• 🔄 The speaker emphasizes the importance of variety in subject lines to keep the content engaging and not overly repetitive.

Q & A

What are the three main types of email subject lines discussed in the AMA?

The three main types of email subject lines discussed are Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.

Why does the speaker use Curiosity Plus Pain subject lines the least?

The speaker uses Curiosity Plus Pain subject lines the least because they don't want their email list to feel pain all the time, which could lead to annoyance and frustration.

Can you provide an example of a Curiosity Plus Pain subject line mentioned in the AMA?

An example of a Curiosity Plus Pain subject line is 'One of my biggest business regrets.'

What is the purpose of using Curiosity Plus Pleasure subject lines?

Curiosity Plus Pleasure subject lines are used to paint a picture of a desirable outcome, often accompanied by a visual proof element like a screenshot, to excite and motivate the reader.

How does the speaker enhance Curiosity Plus Pleasure subject lines?

The speaker enhances Curiosity Plus Pleasure subject lines by including screenshots or images that serve as proof of the positive outcome mentioned in the subject line.

What is the concept behind Box Label subject lines?

Box Label subject lines are straightforward and devoid of emotional hype. They simply describe the content of the email, similar to how one would label a box when moving.

Why does the speaker use Box Label subject lines frequently for direct sales pitches?

The speaker uses Box Label subject lines for direct sales pitches because they are clear and direct, allowing interested recipients to quickly understand what the email contains without any hype.

Can you give an example of a Box Label subject line from the AMA?

An example of a Box Label subject line is '10 Rainmaker Commandments.'

How often does the speaker send emails, and what can subscribers expect to see?

The speaker sends emails daily, and subscribers can expect to see examples of the three subject line types in real-time.

What is the main takeaway from the AMA regarding email subject lines?

The main takeaway is that effective email subject lines can be categorized into three types: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels, each serving a different purpose in engaging the reader.