Business Skills That Make Millions

Summary

Le script vidéo met en évidence l'importance de certaines compétences commerciales pour générer des revenus importants. Il souligne le fait que l'innovation de produit, la génération de revenus, l'allocation d'actifs et la manière de traiter les paiements sont essentielles pour réussir dans les affaires. Le script encourage à la création de produits souhaitables et à la valorisation de leur offre, tout en soulignant l'importance de la vente et de la promotion pour attirer des clients et augmenter les bénéfices.

Takeaways

• 🚀 L'innovation de produit est essentielle pour l'expansion de l'entreprise. Elle permet de créer un produit que le marché apprécie et dont il a besoin, déconnectant ainsi la génération de revenus de la durée.
• 📈 Les produits doivent être souhaitables, mesurables et statables. Cela signifie qu'ils doivent combler un vide perceptible passé ou présent, être perçus comme de la valeur et pouvoir être expliqués simplement en un seul sentence.
• 💡 La génération de revenus est facilitée par la maîtrise de la vente. Aimer vendre est essentiel pour la richesse, car l'alternative est de simplement acheter.
• 🛍️ Le développement de revenus inclut la promotion et la vente. La promotion est divisée en publicité et branding. L'objectif de la publicité est d'initier une réponse directe, tandis que le branding est une stratégie à long terme.
• 🔍 Le marketing est l'art et la science de développer le désir des autres pour votre produit, service ou opportunité. Il s'agit de collecter des informations, de construire une liste de diffusion et de contrôler le point de contact suivant.
• 💰 La vente est l'acte de révéler la valeur de votre offre de manière à ce que les clients soient heureux de donner leur argent en échange.
• 🎯 L'allocation d'actifs comprend la fixation de prix, le traitement des paiements et la collecte des paiements. Il est important de proposer plusieurs options de paiement et de gérer les risques associés aux grandes transactions.
• 📊 Les entrepreneurs doivent se concentrer sur la création de produits qui répondent aux besoins du marché et qui peuvent être vendus à un prix compétitif tout en garantissant une marge bénéficiaire.
• 🌐 Construire une marque forte et une personnalité de marque peut aider à séduire les clients et à augmenter la valeur de l'entreprise.
• 🔑 La maîtrise de ces compétences commerciales est cruciale pour générer des revenus importants et établir une entreprise prospère et durable.

Q & A

Pourquoi beaucoup d'entreprises ne génèrent-elles pas beaucoup de revenus?

La raison pour laquelle beaucoup d'entreprises ne génèrent pas beaucoup de revenus est que de nombreuses personnes pensent que plus un chiffre est grand, plus il est difficile de générer ce montant en revenus. Cependant, la réalité est que plus le chiffre grandit, plus il devient facile de générer ce revenu.

Quelles sont les compétences d'entreprise qui peuvent générer des millions de dollars?

Les compétences d'entreprise qui peuvent générer des millions de dollars incluent l'innovation de produit, la génération de revenus, et l'allocation d'actifs. L'innovation de produit se concentre sur la création de produits que le marché apprécie et dont il a besoin. La génération de revenus concerne la manière dont une entreprise attire et conserve des clients, tandis que l'allocation d'actifs implique la gestion efficace des ressources de l'entreprise.

Pourquoi est-il important de se déconnecter de la génération de revenus liée au temps?

Il est important de se déconnecter de la génération de revenus liée au temps parce que le temps est une ressource limitée. Si une entreprise dépend entièrement du temps pour générer des revenus, comme dans le cas des services, cela limite la quantité de richesse qu'elle peut générer. En revanche, les produits peuvent être vendus à une échelle beaucoup plus grande sans que le temps soit un facteur limitant.

Quelles sont les trois qualités essentielles qu'un produit doit avoir pour être désirable?

Un produit doit être désirable, mesurable et statable. Il doit combler un vide perçu passé ou présent, être perçu comme ayant une grande valeur et être capable de provoquer une transformation significative. De plus, il doit être facile à expliquer et à présenter de manière concise.

Comment la compréhension des points de douleur et des plaisirs du marché peut-elle aider l'innovation de produit?

En comprenant les points de douleur et les plaisirs que recherche le marché, une entreprise peut créer des produits qui répondent directement à ces besoins non satisfaits. Cela permet de développer des produits qui sont non seulement désirables mais aussi valables pour le marché, ce qui augmente les chances de succès de l'entreprise.

Quel est le rôle de la promotion dans la génération de revenus?

La promotion joue un rôle crucial dans la génération de revenus en aidant à sensibiliser le marché aux produits ou services de l'entreprise. Elle peut inclure de la publicité pour atteindre un large public ou de la branding pour créer une histoire et une image associées à la marque. La promotion est également une façon de développer la notoriété de l'entreprise et d'attirer des clients potentiels.

Pourquoi la vente est-elle considérée comme une compétence essentielle pour une entreprise?

La vente est considérée comme une compétence essentielle car elle est directement liée à l'acquisition de clients et à la génération de revenus. C'est le processus d'exposition de la valeur d'un produit ou d'un service afin que les clients soient disposés à échanger leur argent pour cette valeur. Un bon vendeur sait comment faire émerger la valeur de l'offre de manière à ce que les clients se sentent incités à acheter.

Quelle est la différence entre la publicité et la branding?

La publicité est une stratégie à court terme qui vise à générer des ventes immédiates en utilisant des messages payants pour atteindre un large public. La branding, en revanche, est une stratégie à long terme qui vise à créer une image et une histoire autour de la marque, ce qui aide à établir une relation émotionnelle avec les clients et à construire la loyauté à long terme.

Comment la marketing diffère-t-il de la publicité?

La marketing est l'ensemble des efforts visant à créer et à développer le désir des clients pour un produit, un service ou une opportunité. Contrairement à la publicité, qui se concentre sur la diffusion d'informations sur le produit, le marketing cherche à comprendre et à influencer les besoins et les désirs des clients. Cela implique souvent de recueillir des informations sur les clients et de les utiliser pour personnaliser les communications et les offres.

Pourquoi est-il important de bien gérer la payment processing dans une entreprise?

La gestion efficace de la payment processing est cruciale pour une entreprise car elle affecte directement la manière dont les clients paient pour les produits et services. Il est important de proposer plusieurs options de paiement et de mettre en place des systèmes d'automatisation pour les paiements récurrents. Cela améliore l'expérience des clients et assure un flux constant de revenus pour l'entreprise.

Quelle est la différence entre payment processing et payment collecting?

La payment processing fait référence à la manière dont une entreprise accepte et traite les paiements, comme par exemple en utilisant des cartes de crédit ou des transferts bancaires. La payment collecting, en revanche, concerne la récupération des paiements des clients, notamment en implémentant des plans de paiement échelonnés ou des factures régulières. Les deux sont essentielles pour assurer un encaissement efficace des revenus.

Comment la fixation des prix peut-elle influencer la perception de la valeur d'un produit par les clients?

La fixation des prix joue un rôle clé dans la perception de la valeur d'un produit par les clients. Un prix trop élevé peut dissuader les clients potentiels, tandis qu'un prix trop bas peut les inciter à douter de la qualité ou de la valeur du produit. Il est important de trouver un équilibre et de fixer un prix qui reflète la véritable valeur du produit aux yeux des clients.

Outlines

00:00

🚀 L'innovation de produit et les compétences commerciales

Le paragraphe aborde l'importance de l'innovation de produit pour les entreprises et souligne que les entreprises à but de lucre doivent se déconnecter de la génération de revenus liée au temps. Il est également mentionné que les compétences commerciales sont essentielles pour réussir à créer des millions de dollars. L'orateur insiste sur l'importance de prendre des notes et de mettre en pratique les conseils pour changer sa vie. Les compétences commerciales discutées incluent l'innovation de produit, la génération de revenus, la distribution des actifs et la compréhension de la valeur que les clients perçoivent dans les produits ou services.

05:00

💡 Les valeurs perçues et la création de valeur

Ce paragraphe explique comment les voids perçus passés et présents influencent les valeurs poursuivies actuellement. Il est également question de la création de valeur à travers le développement de produits qui répondent aux besoins non satisfaits du marché. L'orateur insiste sur l'importance de créer des produits qui sont souhaitables, mesurables et statables, ce qui signifie qu'ils doivent être clairs et easily articulable. La compréhension de ces éléments est cruciale pour la réussite commerciale.

10:01

🛒 La génération de revenus et la promotion efficace

Dans ce paragraphe, l'accent est mis sur la différence entre la génération de revenus et la simple vente. Il est expliqué que la génération de revenus inclut la promotion et la branding, tandis que la vente est l'acte de conclure une transaction. L'orateur recommande de se concentrer sur l'acquisition de clients plutôt que sur la simple génération de revenus. Il est également question de la distinction entre la publicité et le branding, et l'importance de la fidélisation des clients est soulignée.

15:03

🌟 Le branding et la réputation

Ce paragraphe met l'accent sur l'importance du branding et de la construction d'une réputation positive. Il est expliqué que le branding est la création d'une histoire autour d'un nom, qui aide à établir la confiance et l'engagement des clients. L'orateur cite Elon Musk comme un exemple de la manière dont le branding personnel peut être utilisé pour améliorer le succès commercial. Il est également question de la manière dont les marques évoquent des histoires et comment cela influence les décisions d'achat des consommateurs.

20:07

🔄 L'allocation d'actifs et la gestion des paiements

Le dernier paragraphe traite de l'allocation d'actifs, qui comprend la fixation de prix, la gestion des paiements et la collecte des paiements. L'orateur recommande de ne pas se baser sur les prix concurrentiels pour la fixation de ses tarifs, mais plutôt de se concentrer sur la création de valeur pour le client. Il est également question de la gestion efficace des paiements, y compris l'utilisation de divers moyens de paiement et la mise en place de systèmes de paiement automatisés pour améliorer l'expérience du client et augmenter les revenus.

25:09

🎉 Conclusion et encouragement

Dans cette conclusion, l'orateur résume les compétences clés discutées dans la vidéo et leur potentiel pour générer des revenus importants. Il encourage les spectateurs à appliquer les conseils donnés et à continuer à apprendre et à se développer dans le domaine des compétences commerciales. Il termine en envoyant un message positif et en invitant à se rencontrer dans une future vidéo.

Keywords

💡Innovation de produit

L'innovation de produit est le processus de création d'un produit que le marché apprécie et qui répond à un besoin ou à un désir non encore satisfait. Dans le vidéo, l'orateur explique qu'il est essentiel de créer un produit que le marché désire et non simplement ce que l'on souhaite créer soi-même. Un exemple donné est la différence entre vendre un service (qui limite les revenus potentiels car il dépend du temps) et vendre un produit (qui peut générer des revenus sans limitation de temps).

💡Génération de revenus

La génération de revenus est le processus d'attirer et de transformer des prospects en clients qui effectuent des achats, augmentant ainsi les bénéfices d'une entreprise. L'orateur souligne que beaucoup de gens n'aiment pas vendre, mais pour réussir, il est nécessaire de comprendre et de maîtriser cet aspect du commerce. Il est également important de devenir un bon acheteur pour attirer de bons acheteurs.

💡Allocation d'actifs

L'allocation d'actifs fait référence à la gestion et à la répartition efficaces des ressources et des actifs d'une entreprise. Cela comprend la fixation des prix, la gestion des paiements et la collecte des paiements. Dans le vidéo, l'orateur insiste sur l'importance de bien comprendre et d'appliquer ces compétences pour maximiser les revenus et la croissance de l'entreprise.

💡Vente

La vente est le processus d'influencer et de convaincre les clients potentiels de l'avantage et de la valeur d'un produit ou d'un service. L'orateur met l'accent sur la différence entre parler de son produit et vendre le résultat ou le bénéfice que cela apporte au client. La vente réussie repose sur la compréhension des besoins et des désirs des clients.

💡Marché

Le marché est l'ensemble des clients potentiels et des consommateurs qui cherchent à satisfaire leurs besoins et leurs désirs en achetant des produits ou services. L'orateur souligne l'importance de comprendre et d'observer le marché pour identifier les opportunités d'innovation et de création de valeur.

💡Valeur

La valeur est la perception que les clients ont de l'utilité et de l'importance d'un produit ou d'un service. Elle est déterminée par la capacité de celui-ci à combler un vide perceptuel passé ou présent, ou à répondre à un désir actuel. La valeur est cruciale pour rendre un produit ou un service souhaitable et attractif pour les clients.

💡Transformation

La transformation est le changement ou l'amélioration apportée à la vie d'un client grâce à un produit ou service. Elle est souvent utilisée en vente pour illustrer les avantages directs et les résultats que le client peut attendre. La transformation est un élément clé pour convaincre les clients de l'intérêt d'acheter et d'investir dans un produit.

💡Soutien

Le soutien est l'aide ou l'assistance fournie aux clients après la vente, dans le but de répondre à leurs questions, de résoudre les problèmes et de maintenir une relation positive et durable avec eux. L'orateur mentionne l'importance de rembourser les clients pour les aider à atteindre leurs objectifs, ce qui peut entraîner des ventes supplémentaires et de satisfaction accrue.

💡Branding

Le branding est la création et le développement d'une image et d'une identité distinctes pour un produit, un service ou une entreprise. Il vise à faire en sorte que le nom et le logo d'une entreprise évoquent une histoire ou un sentiment qui influence les consommateurs à se sentir connectés et à avoir de la confiance envers la marque.

💡Marketing

Le marketing est l'ensemble des activités visant à créer, à développer et à maintenir l'intérêt des clients pour un produit ou un service. Il comprend la recherche de données sur les clients, la création de contenus et des offres qui répondent à leurs besoins, et la gestion des canaux de communication pour établir une relation avec le marché.

💡Fidélisation

La fidélisation est le processus de maintien et de développement des relations avec les clients existants en leur offrant des produits, des services ou des expériences qui répondent à leurs besoins et attentes. Cela vise à inciter les clients à revenir et à effectuer des achats répétés, ce qui peut augmenter considérablement les revenus à long terme.

Highlights

Few businesses make significant revenue due to misconceptions about scaling revenue with business size.

Product innovation is a key business skill for generating revenue, as it allows disconnection of revenue from time.

Businesses can be categorized into those selling services or products, with product-based businesses having higher revenue potential.

The value of a product is determined by its ability to fill perceived voids and offer perceived virtues.

Desirable products in the market are those that address past perceived voids and present perceived virtues.

Measurable products demonstrate a clear difference before and after purchase, which can significantly impact their value.

Products should be statable, meaning they can be explained concisely in a sound bite.

Revenue generation is an essential business skill, often overlooked by those who dislike selling.

Being a good buyer improves selling skills, as it provides insight into customer expectations and experiences.

Promotion and advertising are not the same; promotion includes both advertising and branding.

Direct response advertising is more effective than top-of-mind awareness advertising for generating immediate revenue.

Branding is about creating a story around a name that people want to be a part of, which can significantly influence purchasing decisions.

Marketing is about developing a desire in others for your product, service, or opportunity.

Fulfilling promises made by the brand is crucial for developing a positive reputation and long-term customer relationships.

Selling is about uncovering the value of an offer so that customers are willing to exchange money for it.

Asset allocation involves pricing strategies, payment processing, and payment collecting, which are essential for business success.

Understanding and implementing effective asset allocation can lead to substantial financial gains.

Transcripts

have you ever wondered why so many

businesses don't really make a lot of

money it's amazing how few businesses do

$100,000 a year in Revenue it's amazing

how many business do how few businesses

do a million dollars a year even fewer

10 million fewer than that 15 20 hundred

million and one of the reasons people

think that that's the case is because

they think the bigger the number it gets

the harder it is to make that amount of

money or to generate that amount of

Revenue in a business but the reality is

the bigger the number gets the easier it

gets to generate that Revenue so today

I'm going to talk to you about business

skills that can make millions a few

weeks ago I did a video on skills that

make you Millions well they were

personal skills now we're going to talk

about business skills and so as we're

talking about the business skills I'm

going to write some on the board I would

recommend highly that you take as many

notes as you can but more importantly

than taking notes on what I'm about to

show you if you take action on it it

will change your life for sure so here

we go the first the first skill is

product Innovation so this is a business

scale product Innovation now I want you

to notice I said product Innovation I

didn't just say Innovation why did why

is that well because there are only two

types of businesses in the world there's

a business that sells a service there's

a business that sells a product if you

start a business that sells a service

you have already limited the amount of

wealth you can generate because when you

sell a service it requires time to

fulfill it time is something we have in

limited Supply so if you desire to

create wealth in business you must

figure out a way to disconnect your

Revenue generation from time so that's

why I said product generation product

Innovation why because if I sell if I

paint houses and I can paint three

houses a week and I get paid $9,000

every time I paint a house the most I

can generate is $27,000 a week $27,000 a

week sounds like a lot of money if I'm

Genera $2700 a week but if you're

already generating $27 $27,000 a week

and you got payroll and you've got

business expenses and you've got and

you've got and you have no time now

$27,000 a week doesn't feel like that

much money how many yall tracking so

what I'd rather do is I would rather I

would rather sell a product because if I

sell a product IE a book if I sell a

book right that's not what a book looks

like it's almost what a book looks like

right so if I sell a

book if I sell a

book for

$30 it takes no longer to sell a 100

books than it does to sell one in fact

my biggest book sale ever I sold a

company in 2008 100,000 trash from the

trash man to the Cashman books and that

sale only took 15 minutes and it

generated

$400,000 in Revenue in 15 minutes how

youall think that's pretty cool right

that's pretty cool right so if I sell a

product I can products help me

disconnect my Revenue generation from

time and if I disconnect my Revenue

generation from time I can make make

more money so product Innovation now

when I innovate a product I have to

create a product the marketplace values

not a product that I value and it has to

be it has to be a product that the

marketplace has an appetite for even if

the marketplace doesn't know it has that

appetite that's why it's not sometimes

it's a good idea to do a um a what do

they call it a study where they

feasibility stud yeah feasibility study

that that market survey I the the name

of it's not coming to me but we'll call

it a feas study and a market survey

since you came with that and I I like

both of those okay so um we don't do

those we don't we don't ask our clients

what products to create we just observe

the marketplace observe their pain

points observe the pleasure they're

seeking but they're not finding and then

we create products to fill those holes

so when you're doing product Innovation

the products that you innovate should

have at least these three qualities

number one it should be something that's

desirable now desirable a lot of

beginning entrepreneurs struggle because

they think desirable means creating a

product they desire to create wrong

answer but we do have some nice

consolation prizes for you in the back

that is not what I'm talking about I'm

talking about creating something the

marketplace desires not something you

desire them to desire I just want to

write a book because I want to tell my

story nobody cares about your story

nobody wants to read it nobody I like

I'm just going to tell you right now

nobody wants to read your story you're

the only person who's going to buy your

book when you write a story about your

your a book about your story is your mom

and doesn't want to read it she's just

buying it to help you out cuz she's your

mom she doesn't want to read it cuz then

she has to relive the whole thing all

over again and she it wasn't that much

fun for her the first time so so like

don't write a book about your story

write a book that the marketplace that

has solutions that the marketplace

desires it needs to be desirable and one

of the things that'll make it desirable

if it has the value what if if you put

make sure the product has value now

everybody talks about value but very few

people tell you where value comes from

so I'm going to tell you what causes

other people to value value things that

you create everybody ready let me hear

you say I'm ready okay so number one

past perceived voids create present

pursued values what does that mean if

you grow up without something but you

felt like that thing was something you

always desired when you become an adult

one of the first things you do when you

get a job and you make money is you fill

those past perceived voids because

that's something you value and you value

it because it was missing in the past

that's one of the reasons we value

things so if you can find a large group

of people a large group of people

that have some one thing missing in the

past and you create that thing for them

you can get very rich in a relatively

short period of time so that's one past

perceived voids create present pursued

values the other one is present

perceived virtues create present pursued

values what does that mean that means

when I perceived something is good right

now I am going to pursue it I will it

it's so amazing to me like if I if I go

in

McAllister's um on Boy Scout Boulevard

in Tampa which the food is great if I go

in there it's almost almost never

fall almost never fall some it's been

full a couple of times but it's almost

never full the food's great food's very

inexpensive right across the street like

you can walk out of mallister and take

23 steps and you'll be inside edvs Prime

seafood and Eddie V's it's a when you go

there it's $75 to $125 a plate and I've

never seen it empty it's always

full why because present perceived

virtues create present pursued values

when somebody perceives something as

being something that's really really

good people will line up out the door

around the building cash in hand ready

to pay so past perceived voids present

perceived virtues and future pursued

Visions think about how many millions

and billions and trillions of dollars a

year people spend on College

educations because they have this Vision

that when I get this degree this piece

of paper to hang on my wall what I'm

going to be able to do is I'll be able

to get a job that'll pay me enough money

so I can pay off these loans and I can

have the life I've always dreamed of and

then they find out after they go through

all of that and spend all that money for

that future pursued

Vision that it doesn't work like that

and they have a college degree and now

they have to go get a job at edvs so

they can make enough money to pay their

college loans that's real talk okay so

it needs to be desirable those are three

things that can create value that make

your offer desirable or your product

that you've in inated desirable number

two it needs to be number or letter B it

needs to be

measurable it's so interesting one of

the I talk to talk to people who have

businesses all the time and I ask them

what they do and they'll give me this

drunk

AOG and they'll go into this big long

dissertation of word salad and and when

they get done I have still have no idea

what they do how many of you have

experienced that right well what we do

is we promate our esoteric consutation

and articulate our Super Stop bro I

don't even know what you're talking

about right and so it needs to be

measurable what does measurable mean

when they buy your product that you've

innovated that they desire there needs

to be a clear there needs to be like a

seriously measurable difference between

before they bought your product and

after they bought your product the

promise of your product needs to have a

measurable beginning and a measurable

end and the Gap in between needs to be

big the bigger the Gap the more you can

charge for it the bigger the measurement

the greater the transformation

the more you can charge for the product

okay so it's it needs to be desirable it

needs to be measurable and then lastly

it needs to be

statable what does statable mean it

needs and it needs to be statable in a

in

a sound bite what does that mean you

need to figure out how to say what you

do for people in a way that you can say

it in a

sentence I like what Einstein said he

said if I can't explain a concept to an

intelligent 12y old I don't understand

it how many youall tracking so so and

and by the way I did a video on this on

that whole concept about how to talk

better called think like a genius talk

like a third grader it'll change your

life it it'll change your life okay so

product Innovation is number one okay so

that's the first business skill that you

have to develop and so when you develop

that business skill the next thing you

have to do after product Innovation

skill number two in fact I'm going to

give give myself a whole new sheet of

Blackboard okay is is revenue

generation a lot of people struggle here

this is one of the easiest aspects of

business if you develop the

skills and how many people are there in

the world who don't like selling there

are lots of people who don't like

selling well here's the conclusion I

came to a long time ago there's only one

alternative to selling that's buying now

when I'm buying I'm giving you my money

when I'm selling you giving me yours so

people who hate to sell can't get rich

because they only like to buy now I love

to buy but I also love to sell I like it

going in both directions and so Revenue

generation one of the things that will

make you better at generating Revenue in

your business and better at selling is

if you become a better

buyer because everything reproduces

after its own kind when you go to the

grocery store not the grocery store the

shoe store and the SHO salesman comes up

and says or the saleswoman comes up and

says can I help you and you say no I'm

just

looking you're probably not ever going

to be good at

sales and the reason you're not going to

be good at sales is because you don't

want somebody treating you like you

treat salese and you never even thought

of that before but because you're not a

good buyer you don't have the ability to

attract good buyers because you think

there's something inherently wrong with

selling I just changed somebody's

life so

so Revenue generation Revenue

generation includes but is not limited

to

promotion what is

promotion promotion

is two things it's

either

advertising now if you're going to do

advertising if you're gonna like

advertising means you spend somebody

else to take your message to the ma you

spend somebody else you pay somebody

else to send your message to the masses

so you pay somebody who has the ears of

other people has the attention of other

people you pay the person who has

attention so that they cause Their

audience to pay attention to you that's

advertising right you spend money for

that when you spend money for that if

you're going to spend money my

recommendation would be don't do

top-of-the mind awareness advertising

don't do name recognition

advertising um

do direct response advertising direct

response advertising what does that mean

that means I I am paying money for this

ad to initiate a direct response in the

people who read it hear it or see it

what is that direct response well

preferably it would be that they buy

something from you

and ideally the thing they buy from you

should cover the cost of the ad that's

what we call in business a an SLO self

liquidating offer right you pay for ads

you pay if you can if you can break even

on an SLO a self-liquidating offer you

can make money

because you don't most like novice

business owners because they need to

make money they think the purpose of

making a sale is to generate Revenue

that's not the purpose of making a sale

the purpose of making a sale is to

generate a customer to develop a

customer acquire a customer acquire a

client that's the purpose of making a

sale if you think the primary objective

of making a sale is getting money then

you are confused okay so the primary

objective is to is to uh acquire a

customer why because when you acquire a

customer customers buy things and they

don't just buy one things how many of

youall have an iPhone how many you also

have an iPad how many you also have a

Mac that's my point Apple understands

they are in the business of acquiring

customer they're not in the business of

selling watches

phones iPads or computers they are in

the business of acquiring customers and

when they acquire a customer if they

have a loyal customer they can show that

customer anything they want Apple

because of their ability to acquire

customers and to wow those customers

theyve taken over the music industry

they snatched it out of the hands of the

record labels why because they

understood what the business they were

really in so advertising the other way

is

branding

now advertising is a very short tale

strategy I can spend money on ads today

I can generate money from those ads

today if the ad is good and the offer's

good and the ad's not confusing or the

offer is not confusing what do I mean by

that so what happens is people will

spend money on an ad they'll put the ad

in and the ad will have a headline it'll

convert really well to clicks somebody

clicks the if it's an online ad they

click on the ad then they go to the web

page and the what they see on the web

page doesn't match what they saw on the

ad so they don't even know they're in

the right place so they

bounce so whatever colors you use on

your ads make sure you use that those

same colors on your opt-in page or your

same on your sales page when when they

land on the page from the advertising

you have to show them they are in the

right place it starts there okay

advertis is short tail strategy because

you can spend money on ads today and

generate money today branding is a

longtail

strategy but the longtail is the strong

tail

okay um it's really

interesting that I believe anyway the

number one reason Elon Musk is the

richest person in the world is because

he attached his business his businesses

to his personal brand what is a brand a

brand is a name that reminds you of a

story I'm going to say that again a

brand is a name that reminds you of a

story and if the story is a really good

story you'd be happy to pay yourself to

to pay to see yourself in that story why

do people buy people people if when I

like if if you believe that adding their

story to your story will elevate your

status you'll add their story to your

story are y'all tracking so that's why

people drive that's why real estate

agents like a lot of real estate agents

will drive

Mercedes because that brand elevates

their real estate brand and it also

shows their clients that they don't need

the money even though it probably means

that they really do need the

money but but but it makes them oh they

don't need me they're already successful

without me so therefore they're not

selling me this house because they need

the money so branding BR a brand is a

story a name that remind you of a story

that's why the Bible says a good name is

rather to be chosen than Apples of gold

and pictures of silver like a name the

name is everything right what is a

Rolls-Royce it's Henry rolls and

whatever the other guy's name was Royce

what is a Bentley somebody who invented

cars whose last name was Bentley same

thing with Mercedes it's they're all

somebody Louis Baton is somebody's name

right uh Air Jordan somebody's name

people wear Jordans why because they're

going to be able to dunk like Michael

Jordan used to back in the 80s no it

just elevates the rant right and we we

all we all do it we all do it so here's

one of the primary objectives for

business build a personal brand take as

much time as it is required like start

today building your personal brand

create a name that when somebody says

your name people think oh that's the

person who helps people do XYZ and is

the best in the world at

ABC right so branding um for me like I

used to think branding I used to think

people talked about branding because

they didn't know how to sell

right you're just talking about branding

because you're not good at sales right

well uh I grew grew up and I learned how

wrong I was okay um the last part about

promotions because this is one of the

biggest parts of your promotion that

most people

Miss

fulfillment fulfilling

F okay fulfilling fulfilling on what

fulfilling on the promise that your

brand made so that your brand goes this

way instead of going that

way because you are developing a

reputation whether you're doing it

intent intentionally or accidentally you

are developing a reputation every time

you sell something when you don't

deliver on the promise you are becoming

known as the person who takes people's

money and you don't keep your

word so fulfilling on the Promises now

that's Revenue that's the a of Revenue

generation what's the B well the B is I

have a magic Blackboard in so I can make

things smaller okay what's b b is

marketing

marketing oh marketing so and I know you

don't dot your e but I dot my e so judge

somebody else

okay so so marketing what's marketing

most people think marketing and

advertising are the same thing they're

not I believe that the mistake most

people make in marketing is that they

think that marketing is giving out

information about their company about

their brand about their product I

believe that marketing is gathering

information marketing is the Art and

Science of discovering and developing in

other people a desire for more and more

of your product your service or your

opportunity so marketing is when I put

out a lead magnet like I'm going to give

you a free a checklist on the things to

avoid to keep this from happening and

then you give me your name and email

address and phone number I did marketing

because you gave me your name email

phone number why because when you do

good marketing it gives you control over

the next point of contact that's why

marketing is imperative which is not the

same as branding I don't I I'm doing

branding and I'm doing advert I don't

necessarily have control over the next

point of contact but when I do marketing

and I'm gathering I'm building my email

list I'm building my customer database

when I get your information I did good

marketing because now I can let you know

I can now I don't have to pay somebody

once I build once I start doing

marketing and I've got an email list I

don't have to pay an

Advertiser to put me in front of their

audience all I have to do is send out an

email to the audience who's already

opted in does that make sense okay so

marketing the last one skill in the

revenue generation is

selling most people are not good at

selling and I dotted the E again okay so

most people are not good at selling

selling is uncovering the value of what

you have to offer so well that people

are happy to exchange the money they

have in their pocket for the value

you've

revealed so you have to get good at

describing the payoff of your

offer notice I did not say you got to

get good at describing your

product most people who are terrible at

sales they're ter one of the reasons

they're terrible at sales is because

they're really good at talking about

their product and nobody

cares and they're really good at talking

about their process and nobody cares in

fact when you tell them about your

process now there you you you reverse

sold them you've sold them on not buying

why because as soon as you start

breaking down the process they think

it's

hard and they think it's too hard for

them and they excuse themselves out of

it like can you imagine if you went to

the gym and they said here's what we're

going to do we're going to make you run

until you feel like your legs are going

to fall off and then you're going to

lift weights and your arms are going to

be sore for months at a time and your

back's going to hurt and you're going to

every time you when you wake up you're

just wish somebody would put you out of

your misery and that's only going to

last for 3 months right right what what

kind of presentation is that cuz every

day we're going to do 15 sets of these

and 30 sets of those they

like I think I'll just stay

fat right you don't show people the

process the process talks them out of

it you show you sell the payoff you sell

them what they want and you deliver what

they

need it'll change the game for you and

so don't sell your product don't sell

your process don't sell your pieces well

we have we have all of these little

pieces of minutia that you get to manage

nobody

cares and don't sell your person hey a

lot especially you coaches and

Consultants out there you get you get

70,000 hours of my time I won't have any

left but you can have it all for $150 an

hour oh no stop

it stop selling your

person the person's going to pay you

they want one thing they only want one

thing there's one thing they're looking

for they're looking for a transformation

something in their life is painful they

want to turn that pain into pleasure

when they pay you they want your thing

to turn their pain into pleasure that's

all you should be talking about how

right now you got this pain you got this

pain every time you look at your

checkbook it's mad at

you you don't want it to be mad at you

want to be happy with you so I'm going

to show you how to make more money every

time you step on a scale the scale tells

you off you don't want the scale to tell

you off I'm going to show you how to get

in shape so you you so every time you

step on your scale your scales start

clapping for you now we know that scales

Don't

Clap but if you described it like that

people would get the picture and they

would understand the feeling they're

going to have when they buy the thing

you're selling

them right when I teach you how to write

this book if you're a bookwriting coach

you're going to sell 500 books a month

and you're going to sell 500 books a

month for $20 a piece and that's going

to bring in 20,000 I mean $10,000 a

month and that's on the front end and

I'm going to show you how to do upsells

on the back end it's going to bring in

another $10,000 a month oh my goodness

but all you got to do is get this book

done and get it done the way the

specific way I show you and it's going

to become a best

seller like what I'm telling you I went

before I ever wrote Trash Man to cash

man but when I first wrote wrot it was

called the ebony treasur M like

literally the month before I wrote that

book I went to Mark Victor Hansen's Mega

book

marketing um Empire seminar it was 5

days it was in Orlando I lived in

Pennsylvania I spent

$118,000 on the event and stuff I bought

at the event so I could figure out how

to become a bestselling

author I was serious I wasn't playing I

would I I think I'd like to be an no

this was not I think I'd like to be this

was I'm fixing to do this oh and and I'm

running out of time wow I can't believe

this man I wish listen faster okay

anyway I I said I I spent $188,000 learn

how to become an author guess what my

first week when I published the book the

first week I sold 900 copies at $20 a

piece that's $188,000 my first week as

an

author I mean that's that was more books

in a week than I sell a month now I mean

I mean because I guess I had some pinned

up Demand right pinned up demand but now

I mean we sell $3 to $40,000 worth of

books a

month stuff I wrote long time ago last

book I wrote was two years

ago so selling okay so that's the second

one so let me give you the last

skill so we talked about we talked about

product Innovation we talked about

Revenue generation now we're going to

talk about asset allocation okay so when

it comes to asset allocation this

is that's a cool color now I'm going to

change again asset

allocation

asset allocation what is that well it's

number one it's your

pricing like what is your what is your

payment pricing what's your payment

pricing what is the how much are you

going to sell the thing for I'm going to

tell you what 90% of entrepreneurs that

I coach get that part

wrong you know why they get it wrong

because they copy somebody that they

think is in the same business as them

and so they make their price the same as

their quote competitor's price that's

why I don't have any competitors I

charge more than everybody who thinks

they're my competition notice what I

said I charge more than everybody who

thinks they're my competition I don't

make the mistake of thinking they're

mine you ain't competing with me you got

your little

any you got me confused with Byron

silver

okay so

um no Byron whoever you are okay all

right cool okay so so uh your your

payment pricing Payment

Processing your payment

processing

so well one of the things you want to do

in the beginning you want to give them

as many ways as possible to pay so you

got some startup businesses they don't

take credit cards are you out of your

mind are you are you are you insane like

do you hate

money you don't take credit cards like

that's how I pay for almost everything

that's how most people pay for almost

everything you don't take credit cards

you got to take credit cards and not

only do should you would I recommend

that you take credit cards because I

don't have shits for other people but I

would recommend that you take credit

cards and I would recommend that you

have some kind of way of setting up

automated payments on a credit card so

people don't have to send you money

every month and have to remember to do

it okay Payment Processing you want to

get set up with a merchant account maybe

that's stripe maybe that's nmi maybe

that's whoever but you want to get set

up with a payment processor so what if I

don't know you I'll take I'll take um

cash I personally don't like getting

receiving payments in PayPal so you

can't pay me in PayPal you want to pay

me in PayPal pay somebody else in PayPal

because PayPal Ain't My Pal okay PayPal

is the

devil anyway that's a different

conversation for a different day I don't

even have time to go into it but if you

you don't want pay you do not want

PayPal to be your primary payment

processor I'm telling you they're going

to they are going to jack you sideways

at the their first opportunity and then

they'll keep on doing it because they

know you'll put up with it okay all

right I just tell everybody the devil

okay Payment Processing so now in my

business and I've got to I I got to wrap

it up in my

business um the maximum amount I allow

people to pay on a credit card is

$2,000 everything after that is a wire

transfer or an a transfer why I don't

have time to go into why but there's

this organ there's this um Department

inside of every merchant processing

company every Visa Mastercard American

Express they have this department called

risk management and you got some $15 an

hour person in there deciding whether or

not you are scamming people because they

can't understand a business generating

$700,000 a month and so they

automatically think you're scamming

people anyway just because you're doing

Revenue right so if if somebody plus

everybody's not scrupulous some people

are unscrupulous some people will buy

your stuff use it pay for it on your

credit card and then tell the company

that you never send it to them if you

want to do that with $2,000 more power

to you baby but you ain't going to do it

with 20,000 not with me because I don't

take $220,000 on the credit card okay

there you go so there's that and then

Lastly lastly is uh payment collecting

like okay here's what here's all I'm

going to say about payment collecting

I would recommend highly that if you

sell if you sell a product that is like

and you're going to be the bank and

you're going to finance it for people

like sometimes we'll do we'll do like in

our $55,000 coaching program uh people

pay we let people pay half down and then

we do an A Bank draft for $510 a week

right um but I'm not just going to do

the whole thing on payment on on a and

I'm also not going to do the whole thing

on credit card payments like I never

want the payments to run

out I mean to go longer than the

coaching program or the product that I

sold so that's payment collecting when

you develop these business skills they

can make you Millions upon millions of

dollars so I hope this helps stay

blessed by the best and I'll see you on

the next video