Business Skills That Make Millions
Summary
TLDRLe script vidéo met en évidence l'importance de certaines compétences commerciales pour générer des revenus importants. Il souligne le fait que l'innovation de produit, la génération de revenus, l'allocation d'actifs et la manière de traiter les paiements sont essentielles pour réussir dans les affaires. Le script encourage à la création de produits souhaitables et à la valorisation de leur offre, tout en soulignant l'importance de la vente et de la promotion pour attirer des clients et augmenter les bénéfices.
Takeaways
- 🚀 L'innovation de produit est essentielle pour l'expansion de l'entreprise. Elle permet de créer un produit que le marché apprécie et dont il a besoin, déconnectant ainsi la génération de revenus de la durée.
- 📈 Les produits doivent être souhaitables, mesurables et statables. Cela signifie qu'ils doivent combler un vide perceptible passé ou présent, être perçus comme de la valeur et pouvoir être expliqués simplement en un seul sentence.
- 💡 La génération de revenus est facilitée par la maîtrise de la vente. Aimer vendre est essentiel pour la richesse, car l'alternative est de simplement acheter.
- 🛍️ Le développement de revenus inclut la promotion et la vente. La promotion est divisée en publicité et branding. L'objectif de la publicité est d'initier une réponse directe, tandis que le branding est une stratégie à long terme.
- 🔍 Le marketing est l'art et la science de développer le désir des autres pour votre produit, service ou opportunité. Il s'agit de collecter des informations, de construire une liste de diffusion et de contrôler le point de contact suivant.
- 💰 La vente est l'acte de révéler la valeur de votre offre de manière à ce que les clients soient heureux de donner leur argent en échange.
- 🎯 L'allocation d'actifs comprend la fixation de prix, le traitement des paiements et la collecte des paiements. Il est important de proposer plusieurs options de paiement et de gérer les risques associés aux grandes transactions.
- 📊 Les entrepreneurs doivent se concentrer sur la création de produits qui répondent aux besoins du marché et qui peuvent être vendus à un prix compétitif tout en garantissant une marge bénéficiaire.
- 🌐 Construire une marque forte et une personnalité de marque peut aider à séduire les clients et à augmenter la valeur de l'entreprise.
- 🔑 La maîtrise de ces compétences commerciales est cruciale pour générer des revenus importants et établir une entreprise prospère et durable.
Q & A
Pourquoi beaucoup d'entreprises ne génèrent-elles pas beaucoup de revenus?
-La raison pour laquelle beaucoup d'entreprises ne génèrent pas beaucoup de revenus est que de nombreuses personnes pensent que plus un chiffre est grand, plus il est difficile de générer ce montant en revenus. Cependant, la réalité est que plus le chiffre grandit, plus il devient facile de générer ce revenu.
Quelles sont les compétences d'entreprise qui peuvent générer des millions de dollars?
-Les compétences d'entreprise qui peuvent générer des millions de dollars incluent l'innovation de produit, la génération de revenus, et l'allocation d'actifs. L'innovation de produit se concentre sur la création de produits que le marché apprécie et dont il a besoin. La génération de revenus concerne la manière dont une entreprise attire et conserve des clients, tandis que l'allocation d'actifs implique la gestion efficace des ressources de l'entreprise.
Pourquoi est-il important de se déconnecter de la génération de revenus liée au temps?
-Il est important de se déconnecter de la génération de revenus liée au temps parce que le temps est une ressource limitée. Si une entreprise dépend entièrement du temps pour générer des revenus, comme dans le cas des services, cela limite la quantité de richesse qu'elle peut générer. En revanche, les produits peuvent être vendus à une échelle beaucoup plus grande sans que le temps soit un facteur limitant.
Quelles sont les trois qualités essentielles qu'un produit doit avoir pour être désirable?
-Un produit doit être désirable, mesurable et statable. Il doit combler un vide perçu passé ou présent, être perçu comme ayant une grande valeur et être capable de provoquer une transformation significative. De plus, il doit être facile à expliquer et à présenter de manière concise.
Comment la compréhension des points de douleur et des plaisirs du marché peut-elle aider l'innovation de produit?
-En comprenant les points de douleur et les plaisirs que recherche le marché, une entreprise peut créer des produits qui répondent directement à ces besoins non satisfaits. Cela permet de développer des produits qui sont non seulement désirables mais aussi valables pour le marché, ce qui augmente les chances de succès de l'entreprise.
Quel est le rôle de la promotion dans la génération de revenus?
-La promotion joue un rôle crucial dans la génération de revenus en aidant à sensibiliser le marché aux produits ou services de l'entreprise. Elle peut inclure de la publicité pour atteindre un large public ou de la branding pour créer une histoire et une image associées à la marque. La promotion est également une façon de développer la notoriété de l'entreprise et d'attirer des clients potentiels.
Pourquoi la vente est-elle considérée comme une compétence essentielle pour une entreprise?
-La vente est considérée comme une compétence essentielle car elle est directement liée à l'acquisition de clients et à la génération de revenus. C'est le processus d'exposition de la valeur d'un produit ou d'un service afin que les clients soient disposés à échanger leur argent pour cette valeur. Un bon vendeur sait comment faire émerger la valeur de l'offre de manière à ce que les clients se sentent incités à acheter.
Quelle est la différence entre la publicité et la branding?
-La publicité est une stratégie à court terme qui vise à générer des ventes immédiates en utilisant des messages payants pour atteindre un large public. La branding, en revanche, est une stratégie à long terme qui vise à créer une image et une histoire autour de la marque, ce qui aide à établir une relation émotionnelle avec les clients et à construire la loyauté à long terme.
Comment la marketing diffère-t-il de la publicité?
-La marketing est l'ensemble des efforts visant à créer et à développer le désir des clients pour un produit, un service ou une opportunité. Contrairement à la publicité, qui se concentre sur la diffusion d'informations sur le produit, le marketing cherche à comprendre et à influencer les besoins et les désirs des clients. Cela implique souvent de recueillir des informations sur les clients et de les utiliser pour personnaliser les communications et les offres.
Pourquoi est-il important de bien gérer la payment processing dans une entreprise?
-La gestion efficace de la payment processing est cruciale pour une entreprise car elle affecte directement la manière dont les clients paient pour les produits et services. Il est important de proposer plusieurs options de paiement et de mettre en place des systèmes d'automatisation pour les paiements récurrents. Cela améliore l'expérience des clients et assure un flux constant de revenus pour l'entreprise.
Quelle est la différence entre payment processing et payment collecting?
-La payment processing fait référence à la manière dont une entreprise accepte et traite les paiements, comme par exemple en utilisant des cartes de crédit ou des transferts bancaires. La payment collecting, en revanche, concerne la récupération des paiements des clients, notamment en implémentant des plans de paiement échelonnés ou des factures régulières. Les deux sont essentielles pour assurer un encaissement efficace des revenus.
Comment la fixation des prix peut-elle influencer la perception de la valeur d'un produit par les clients?
-La fixation des prix joue un rôle clé dans la perception de la valeur d'un produit par les clients. Un prix trop élevé peut dissuader les clients potentiels, tandis qu'un prix trop bas peut les inciter à douter de la qualité ou de la valeur du produit. Il est important de trouver un équilibre et de fixer un prix qui reflète la véritable valeur du produit aux yeux des clients.
Outlines
🚀 L'innovation de produit et les compétences commerciales
Le paragraphe aborde l'importance de l'innovation de produit pour les entreprises et souligne que les entreprises à but de lucre doivent se déconnecter de la génération de revenus liée au temps. Il est également mentionné que les compétences commerciales sont essentielles pour réussir à créer des millions de dollars. L'orateur insiste sur l'importance de prendre des notes et de mettre en pratique les conseils pour changer sa vie. Les compétences commerciales discutées incluent l'innovation de produit, la génération de revenus, la distribution des actifs et la compréhension de la valeur que les clients perçoivent dans les produits ou services.
💡 Les valeurs perçues et la création de valeur
Ce paragraphe explique comment les voids perçus passés et présents influencent les valeurs poursuivies actuellement. Il est également question de la création de valeur à travers le développement de produits qui répondent aux besoins non satisfaits du marché. L'orateur insiste sur l'importance de créer des produits qui sont souhaitables, mesurables et statables, ce qui signifie qu'ils doivent être clairs et easily articulable. La compréhension de ces éléments est cruciale pour la réussite commerciale.
🛒 La génération de revenus et la promotion efficace
Dans ce paragraphe, l'accent est mis sur la différence entre la génération de revenus et la simple vente. Il est expliqué que la génération de revenus inclut la promotion et la branding, tandis que la vente est l'acte de conclure une transaction. L'orateur recommande de se concentrer sur l'acquisition de clients plutôt que sur la simple génération de revenus. Il est également question de la distinction entre la publicité et le branding, et l'importance de la fidélisation des clients est soulignée.
🌟 Le branding et la réputation
Ce paragraphe met l'accent sur l'importance du branding et de la construction d'une réputation positive. Il est expliqué que le branding est la création d'une histoire autour d'un nom, qui aide à établir la confiance et l'engagement des clients. L'orateur cite Elon Musk comme un exemple de la manière dont le branding personnel peut être utilisé pour améliorer le succès commercial. Il est également question de la manière dont les marques évoquent des histoires et comment cela influence les décisions d'achat des consommateurs.
🔄 L'allocation d'actifs et la gestion des paiements
Le dernier paragraphe traite de l'allocation d'actifs, qui comprend la fixation de prix, la gestion des paiements et la collecte des paiements. L'orateur recommande de ne pas se baser sur les prix concurrentiels pour la fixation de ses tarifs, mais plutôt de se concentrer sur la création de valeur pour le client. Il est également question de la gestion efficace des paiements, y compris l'utilisation de divers moyens de paiement et la mise en place de systèmes de paiement automatisés pour améliorer l'expérience du client et augmenter les revenus.
🎉 Conclusion et encouragement
Dans cette conclusion, l'orateur résume les compétences clés discutées dans la vidéo et leur potentiel pour générer des revenus importants. Il encourage les spectateurs à appliquer les conseils donnés et à continuer à apprendre et à se développer dans le domaine des compétences commerciales. Il termine en envoyant un message positif et en invitant à se rencontrer dans une future vidéo.
Mindmap
Keywords
💡Innovation de produit
💡Génération de revenus
💡Allocation d'actifs
💡Vente
💡Marché
💡Valeur
💡Transformation
💡Soutien
💡Branding
💡Marketing
💡Fidélisation
Highlights
Few businesses make significant revenue due to misconceptions about scaling revenue with business size.
Product innovation is a key business skill for generating revenue, as it allows disconnection of revenue from time.
Businesses can be categorized into those selling services or products, with product-based businesses having higher revenue potential.
The value of a product is determined by its ability to fill perceived voids and offer perceived virtues.
Desirable products in the market are those that address past perceived voids and present perceived virtues.
Measurable products demonstrate a clear difference before and after purchase, which can significantly impact their value.
Products should be statable, meaning they can be explained concisely in a sound bite.
Revenue generation is an essential business skill, often overlooked by those who dislike selling.
Being a good buyer improves selling skills, as it provides insight into customer expectations and experiences.
Promotion and advertising are not the same; promotion includes both advertising and branding.
Direct response advertising is more effective than top-of-mind awareness advertising for generating immediate revenue.
Branding is about creating a story around a name that people want to be a part of, which can significantly influence purchasing decisions.
Marketing is about developing a desire in others for your product, service, or opportunity.
Fulfilling promises made by the brand is crucial for developing a positive reputation and long-term customer relationships.
Selling is about uncovering the value of an offer so that customers are willing to exchange money for it.
Asset allocation involves pricing strategies, payment processing, and payment collecting, which are essential for business success.
Understanding and implementing effective asset allocation can lead to substantial financial gains.
Transcripts
have you ever wondered why so many
businesses don't really make a lot of
money it's amazing how few businesses do
$100,000 a year in Revenue it's amazing
how many business do how few businesses
do a million dollars a year even fewer
10 million fewer than that 15 20 hundred
million and one of the reasons people
think that that's the case is because
they think the bigger the number it gets
the harder it is to make that amount of
money or to generate that amount of
Revenue in a business but the reality is
the bigger the number gets the easier it
gets to generate that Revenue so today
I'm going to talk to you about business
skills that can make millions a few
weeks ago I did a video on skills that
make you Millions well they were
personal skills now we're going to talk
about business skills and so as we're
talking about the business skills I'm
going to write some on the board I would
recommend highly that you take as many
notes as you can but more importantly
than taking notes on what I'm about to
show you if you take action on it it
will change your life for sure so here
we go the first the first skill is
product Innovation so this is a business
scale product Innovation now I want you
to notice I said product Innovation I
didn't just say Innovation why did why
is that well because there are only two
types of businesses in the world there's
a business that sells a service there's
a business that sells a product if you
start a business that sells a service
you have already limited the amount of
wealth you can generate because when you
sell a service it requires time to
fulfill it time is something we have in
limited Supply so if you desire to
create wealth in business you must
figure out a way to disconnect your
Revenue generation from time so that's
why I said product generation product
Innovation why because if I sell if I
paint houses and I can paint three
houses a week and I get paid $9,000
every time I paint a house the most I
can generate is $27,000 a week $27,000 a
week sounds like a lot of money if I'm
Genera $2700 a week but if you're
already generating $27 $27,000 a week
and you got payroll and you've got
business expenses and you've got and
you've got and you have no time now
$27,000 a week doesn't feel like that
much money how many yall tracking so
what I'd rather do is I would rather I
would rather sell a product because if I
sell a product IE a book if I sell a
book right that's not what a book looks
like it's almost what a book looks like
right so if I sell a
book if I sell a
book for
$30 it takes no longer to sell a 100
books than it does to sell one in fact
my biggest book sale ever I sold a
company in 2008 100,000 trash from the
trash man to the Cashman books and that
sale only took 15 minutes and it
generated
$400,000 in Revenue in 15 minutes how
youall think that's pretty cool right
that's pretty cool right so if I sell a
product I can products help me
disconnect my Revenue generation from
time and if I disconnect my Revenue
generation from time I can make make
more money so product Innovation now
when I innovate a product I have to
create a product the marketplace values
not a product that I value and it has to
be it has to be a product that the
marketplace has an appetite for even if
the marketplace doesn't know it has that
appetite that's why it's not sometimes
it's a good idea to do a um a what do
they call it a study where they
feasibility stud yeah feasibility study
that that market survey I the the name
of it's not coming to me but we'll call
it a feas study and a market survey
since you came with that and I I like
both of those okay so um we don't do
those we don't we don't ask our clients
what products to create we just observe
the marketplace observe their pain
points observe the pleasure they're
seeking but they're not finding and then
we create products to fill those holes
so when you're doing product Innovation
the products that you innovate should
have at least these three qualities
number one it should be something that's
desirable now desirable a lot of
beginning entrepreneurs struggle because
they think desirable means creating a
product they desire to create wrong
answer but we do have some nice
consolation prizes for you in the back
that is not what I'm talking about I'm
talking about creating something the
marketplace desires not something you
desire them to desire I just want to
write a book because I want to tell my
story nobody cares about your story
nobody wants to read it nobody I like
I'm just going to tell you right now
nobody wants to read your story you're
the only person who's going to buy your
book when you write a story about your
your a book about your story is your mom
and doesn't want to read it she's just
buying it to help you out cuz she's your
mom she doesn't want to read it cuz then
she has to relive the whole thing all
over again and she it wasn't that much
fun for her the first time so so like
don't write a book about your story
write a book that the marketplace that
has solutions that the marketplace
desires it needs to be desirable and one
of the things that'll make it desirable
if it has the value what if if you put
make sure the product has value now
everybody talks about value but very few
people tell you where value comes from
so I'm going to tell you what causes
other people to value value things that
you create everybody ready let me hear
you say I'm ready okay so number one
past perceived voids create present
pursued values what does that mean if
you grow up without something but you
felt like that thing was something you
always desired when you become an adult
one of the first things you do when you
get a job and you make money is you fill
those past perceived voids because
that's something you value and you value
it because it was missing in the past
that's one of the reasons we value
things so if you can find a large group
of people a large group of people
that have some one thing missing in the
past and you create that thing for them
you can get very rich in a relatively
short period of time so that's one past
perceived voids create present pursued
values the other one is present
perceived virtues create present pursued
values what does that mean that means
when I perceived something is good right
now I am going to pursue it I will it
it's so amazing to me like if I if I go
in
McAllister's um on Boy Scout Boulevard
in Tampa which the food is great if I go
in there it's almost almost never
fall almost never fall some it's been
full a couple of times but it's almost
never full the food's great food's very
inexpensive right across the street like
you can walk out of mallister and take
23 steps and you'll be inside edvs Prime
seafood and Eddie V's it's a when you go
there it's $75 to $125 a plate and I've
never seen it empty it's always
full why because present perceived
virtues create present pursued values
when somebody perceives something as
being something that's really really
good people will line up out the door
around the building cash in hand ready
to pay so past perceived voids present
perceived virtues and future pursued
Visions think about how many millions
and billions and trillions of dollars a
year people spend on College
educations because they have this Vision
that when I get this degree this piece
of paper to hang on my wall what I'm
going to be able to do is I'll be able
to get a job that'll pay me enough money
so I can pay off these loans and I can
have the life I've always dreamed of and
then they find out after they go through
all of that and spend all that money for
that future pursued
Vision that it doesn't work like that
and they have a college degree and now
they have to go get a job at edvs so
they can make enough money to pay their
college loans that's real talk okay so
it needs to be desirable those are three
things that can create value that make
your offer desirable or your product
that you've in inated desirable number
two it needs to be number or letter B it
needs to be
measurable it's so interesting one of
the I talk to talk to people who have
businesses all the time and I ask them
what they do and they'll give me this
drunk
AOG and they'll go into this big long
dissertation of word salad and and when
they get done I have still have no idea
what they do how many of you have
experienced that right well what we do
is we promate our esoteric consutation
and articulate our Super Stop bro I
don't even know what you're talking
about right and so it needs to be
measurable what does measurable mean
when they buy your product that you've
innovated that they desire there needs
to be a clear there needs to be like a
seriously measurable difference between
before they bought your product and
after they bought your product the
promise of your product needs to have a
measurable beginning and a measurable
end and the Gap in between needs to be
big the bigger the Gap the more you can
charge for it the bigger the measurement
the greater the transformation
the more you can charge for the product
okay so it's it needs to be desirable it
needs to be measurable and then lastly
it needs to be
statable what does statable mean it
needs and it needs to be statable in a
in
a sound bite what does that mean you
need to figure out how to say what you
do for people in a way that you can say
it in a
sentence I like what Einstein said he
said if I can't explain a concept to an
intelligent 12y old I don't understand
it how many youall tracking so so and
and by the way I did a video on this on
that whole concept about how to talk
better called think like a genius talk
like a third grader it'll change your
life it it'll change your life okay so
product Innovation is number one okay so
that's the first business skill that you
have to develop and so when you develop
that business skill the next thing you
have to do after product Innovation
skill number two in fact I'm going to
give give myself a whole new sheet of
Blackboard okay is is revenue
generation a lot of people struggle here
this is one of the easiest aspects of
business if you develop the
skills and how many people are there in
the world who don't like selling there
are lots of people who don't like
selling well here's the conclusion I
came to a long time ago there's only one
alternative to selling that's buying now
when I'm buying I'm giving you my money
when I'm selling you giving me yours so
people who hate to sell can't get rich
because they only like to buy now I love
to buy but I also love to sell I like it
going in both directions and so Revenue
generation one of the things that will
make you better at generating Revenue in
your business and better at selling is
if you become a better
buyer because everything reproduces
after its own kind when you go to the
grocery store not the grocery store the
shoe store and the SHO salesman comes up
and says or the saleswoman comes up and
says can I help you and you say no I'm
just
looking you're probably not ever going
to be good at
sales and the reason you're not going to
be good at sales is because you don't
want somebody treating you like you
treat salese and you never even thought
of that before but because you're not a
good buyer you don't have the ability to
attract good buyers because you think
there's something inherently wrong with
selling I just changed somebody's
life so
so Revenue generation Revenue
generation includes but is not limited
to
promotion what is
promotion promotion
is two things it's
either
advertising now if you're going to do
advertising if you're gonna like
advertising means you spend somebody
else to take your message to the ma you
spend somebody else you pay somebody
else to send your message to the masses
so you pay somebody who has the ears of
other people has the attention of other
people you pay the person who has
attention so that they cause Their
audience to pay attention to you that's
advertising right you spend money for
that when you spend money for that if
you're going to spend money my
recommendation would be don't do
top-of-the mind awareness advertising
don't do name recognition
advertising um
do direct response advertising direct
response advertising what does that mean
that means I I am paying money for this
ad to initiate a direct response in the
people who read it hear it or see it
what is that direct response well
preferably it would be that they buy
something from you
and ideally the thing they buy from you
should cover the cost of the ad that's
what we call in business a an SLO self
liquidating offer right you pay for ads
you pay if you can if you can break even
on an SLO a self-liquidating offer you
can make money
because you don't most like novice
business owners because they need to
make money they think the purpose of
making a sale is to generate Revenue
that's not the purpose of making a sale
the purpose of making a sale is to
generate a customer to develop a
customer acquire a customer acquire a
client that's the purpose of making a
sale if you think the primary objective
of making a sale is getting money then
you are confused okay so the primary
objective is to is to uh acquire a
customer why because when you acquire a
customer customers buy things and they
don't just buy one things how many of
youall have an iPhone how many you also
have an iPad how many you also have a
Mac that's my point Apple understands
they are in the business of acquiring
customer they're not in the business of
selling watches
phones iPads or computers they are in
the business of acquiring customers and
when they acquire a customer if they
have a loyal customer they can show that
customer anything they want Apple
because of their ability to acquire
customers and to wow those customers
theyve taken over the music industry
they snatched it out of the hands of the
record labels why because they
understood what the business they were
really in so advertising the other way
is
branding
now advertising is a very short tale
strategy I can spend money on ads today
I can generate money from those ads
today if the ad is good and the offer's
good and the ad's not confusing or the
offer is not confusing what do I mean by
that so what happens is people will
spend money on an ad they'll put the ad
in and the ad will have a headline it'll
convert really well to clicks somebody
clicks the if it's an online ad they
click on the ad then they go to the web
page and the what they see on the web
page doesn't match what they saw on the
ad so they don't even know they're in
the right place so they
bounce so whatever colors you use on
your ads make sure you use that those
same colors on your opt-in page or your
same on your sales page when when they
land on the page from the advertising
you have to show them they are in the
right place it starts there okay
advertis is short tail strategy because
you can spend money on ads today and
generate money today branding is a
longtail
strategy but the longtail is the strong
tail
okay um it's really
interesting that I believe anyway the
number one reason Elon Musk is the
richest person in the world is because
he attached his business his businesses
to his personal brand what is a brand a
brand is a name that reminds you of a
story I'm going to say that again a
brand is a name that reminds you of a
story and if the story is a really good
story you'd be happy to pay yourself to
to pay to see yourself in that story why
do people buy people people if when I
like if if you believe that adding their
story to your story will elevate your
status you'll add their story to your
story are y'all tracking so that's why
people drive that's why real estate
agents like a lot of real estate agents
will drive
Mercedes because that brand elevates
their real estate brand and it also
shows their clients that they don't need
the money even though it probably means
that they really do need the
money but but but it makes them oh they
don't need me they're already successful
without me so therefore they're not
selling me this house because they need
the money so branding BR a brand is a
story a name that remind you of a story
that's why the Bible says a good name is
rather to be chosen than Apples of gold
and pictures of silver like a name the
name is everything right what is a
Rolls-Royce it's Henry rolls and
whatever the other guy's name was Royce
what is a Bentley somebody who invented
cars whose last name was Bentley same
thing with Mercedes it's they're all
somebody Louis Baton is somebody's name
right uh Air Jordan somebody's name
people wear Jordans why because they're
going to be able to dunk like Michael
Jordan used to back in the 80s no it
just elevates the rant right and we we
all we all do it we all do it so here's
one of the primary objectives for
business build a personal brand take as
much time as it is required like start
today building your personal brand
create a name that when somebody says
your name people think oh that's the
person who helps people do XYZ and is
the best in the world at
ABC right so branding um for me like I
used to think branding I used to think
people talked about branding because
they didn't know how to sell
right you're just talking about branding
because you're not good at sales right
well uh I grew grew up and I learned how
wrong I was okay um the last part about
promotions because this is one of the
biggest parts of your promotion that
most people
Miss
fulfillment fulfilling
F okay fulfilling fulfilling on what
fulfilling on the promise that your
brand made so that your brand goes this
way instead of going that
way because you are developing a
reputation whether you're doing it
intent intentionally or accidentally you
are developing a reputation every time
you sell something when you don't
deliver on the promise you are becoming
known as the person who takes people's
money and you don't keep your
word so fulfilling on the Promises now
that's Revenue that's the a of Revenue
generation what's the B well the B is I
have a magic Blackboard in so I can make
things smaller okay what's b b is
marketing
marketing oh marketing so and I know you
don't dot your e but I dot my e so judge
somebody else
okay so so marketing what's marketing
most people think marketing and
advertising are the same thing they're
not I believe that the mistake most
people make in marketing is that they
think that marketing is giving out
information about their company about
their brand about their product I
believe that marketing is gathering
information marketing is the Art and
Science of discovering and developing in
other people a desire for more and more
of your product your service or your
opportunity so marketing is when I put
out a lead magnet like I'm going to give
you a free a checklist on the things to
avoid to keep this from happening and
then you give me your name and email
address and phone number I did marketing
because you gave me your name email
phone number why because when you do
good marketing it gives you control over
the next point of contact that's why
marketing is imperative which is not the
same as branding I don't I I'm doing
branding and I'm doing advert I don't
necessarily have control over the next
point of contact but when I do marketing
and I'm gathering I'm building my email
list I'm building my customer database
when I get your information I did good
marketing because now I can let you know
I can now I don't have to pay somebody
once I build once I start doing
marketing and I've got an email list I
don't have to pay an
Advertiser to put me in front of their
audience all I have to do is send out an
email to the audience who's already
opted in does that make sense okay so
marketing the last one skill in the
revenue generation is
selling most people are not good at
selling and I dotted the E again okay so
most people are not good at selling
selling is uncovering the value of what
you have to offer so well that people
are happy to exchange the money they
have in their pocket for the value
you've
revealed so you have to get good at
describing the payoff of your
offer notice I did not say you got to
get good at describing your
product most people who are terrible at
sales they're ter one of the reasons
they're terrible at sales is because
they're really good at talking about
their product and nobody
cares and they're really good at talking
about their process and nobody cares in
fact when you tell them about your
process now there you you you reverse
sold them you've sold them on not buying
why because as soon as you start
breaking down the process they think
it's
hard and they think it's too hard for
them and they excuse themselves out of
it like can you imagine if you went to
the gym and they said here's what we're
going to do we're going to make you run
until you feel like your legs are going
to fall off and then you're going to
lift weights and your arms are going to
be sore for months at a time and your
back's going to hurt and you're going to
every time you when you wake up you're
just wish somebody would put you out of
your misery and that's only going to
last for 3 months right right what what
kind of presentation is that cuz every
day we're going to do 15 sets of these
and 30 sets of those they
like I think I'll just stay
fat right you don't show people the
process the process talks them out of
it you show you sell the payoff you sell
them what they want and you deliver what
they
need it'll change the game for you and
so don't sell your product don't sell
your process don't sell your pieces well
we have we have all of these little
pieces of minutia that you get to manage
nobody
cares and don't sell your person hey a
lot especially you coaches and
Consultants out there you get you get
70,000 hours of my time I won't have any
left but you can have it all for $150 an
hour oh no stop
it stop selling your
person the person's going to pay you
they want one thing they only want one
thing there's one thing they're looking
for they're looking for a transformation
something in their life is painful they
want to turn that pain into pleasure
when they pay you they want your thing
to turn their pain into pleasure that's
all you should be talking about how
right now you got this pain you got this
pain every time you look at your
checkbook it's mad at
you you don't want it to be mad at you
want to be happy with you so I'm going
to show you how to make more money every
time you step on a scale the scale tells
you off you don't want the scale to tell
you off I'm going to show you how to get
in shape so you you so every time you
step on your scale your scales start
clapping for you now we know that scales
Don't
Clap but if you described it like that
people would get the picture and they
would understand the feeling they're
going to have when they buy the thing
you're selling
them right when I teach you how to write
this book if you're a bookwriting coach
you're going to sell 500 books a month
and you're going to sell 500 books a
month for $20 a piece and that's going
to bring in 20,000 I mean $10,000 a
month and that's on the front end and
I'm going to show you how to do upsells
on the back end it's going to bring in
another $10,000 a month oh my goodness
but all you got to do is get this book
done and get it done the way the
specific way I show you and it's going
to become a best
seller like what I'm telling you I went
before I ever wrote Trash Man to cash
man but when I first wrote wrot it was
called the ebony treasur M like
literally the month before I wrote that
book I went to Mark Victor Hansen's Mega
book
marketing um Empire seminar it was 5
days it was in Orlando I lived in
Pennsylvania I spent
$118,000 on the event and stuff I bought
at the event so I could figure out how
to become a bestselling
author I was serious I wasn't playing I
would I I think I'd like to be an no
this was not I think I'd like to be this
was I'm fixing to do this oh and and I'm
running out of time wow I can't believe
this man I wish listen faster okay
anyway I I said I I spent $188,000 learn
how to become an author guess what my
first week when I published the book the
first week I sold 900 copies at $20 a
piece that's $188,000 my first week as
an
author I mean that's that was more books
in a week than I sell a month now I mean
I mean because I guess I had some pinned
up Demand right pinned up demand but now
I mean we sell $3 to $40,000 worth of
books a
month stuff I wrote long time ago last
book I wrote was two years
ago so selling okay so that's the second
one so let me give you the last
skill so we talked about we talked about
product Innovation we talked about
Revenue generation now we're going to
talk about asset allocation okay so when
it comes to asset allocation this
is that's a cool color now I'm going to
change again asset
allocation
asset allocation what is that well it's
number one it's your
pricing like what is your what is your
payment pricing what's your payment
pricing what is the how much are you
going to sell the thing for I'm going to
tell you what 90% of entrepreneurs that
I coach get that part
wrong you know why they get it wrong
because they copy somebody that they
think is in the same business as them
and so they make their price the same as
their quote competitor's price that's
why I don't have any competitors I
charge more than everybody who thinks
they're my competition notice what I
said I charge more than everybody who
thinks they're my competition I don't
make the mistake of thinking they're
mine you ain't competing with me you got
your little
any you got me confused with Byron
silver
okay so
um no Byron whoever you are okay all
right cool okay so so uh your your
payment pricing Payment
Processing your payment
processing
so well one of the things you want to do
in the beginning you want to give them
as many ways as possible to pay so you
got some startup businesses they don't
take credit cards are you out of your
mind are you are you are you insane like
do you hate
money you don't take credit cards like
that's how I pay for almost everything
that's how most people pay for almost
everything you don't take credit cards
you got to take credit cards and not
only do should you would I recommend
that you take credit cards because I
don't have shits for other people but I
would recommend that you take credit
cards and I would recommend that you
have some kind of way of setting up
automated payments on a credit card so
people don't have to send you money
every month and have to remember to do
it okay Payment Processing you want to
get set up with a merchant account maybe
that's stripe maybe that's nmi maybe
that's whoever but you want to get set
up with a payment processor so what if I
don't know you I'll take I'll take um
cash I personally don't like getting
receiving payments in PayPal so you
can't pay me in PayPal you want to pay
me in PayPal pay somebody else in PayPal
because PayPal Ain't My Pal okay PayPal
is the
devil anyway that's a different
conversation for a different day I don't
even have time to go into it but if you
you don't want pay you do not want
PayPal to be your primary payment
processor I'm telling you they're going
to they are going to jack you sideways
at the their first opportunity and then
they'll keep on doing it because they
know you'll put up with it okay all
right I just tell everybody the devil
okay Payment Processing so now in my
business and I've got to I I got to wrap
it up in my
business um the maximum amount I allow
people to pay on a credit card is
$2,000 everything after that is a wire
transfer or an a transfer why I don't
have time to go into why but there's
this organ there's this um Department
inside of every merchant processing
company every Visa Mastercard American
Express they have this department called
risk management and you got some $15 an
hour person in there deciding whether or
not you are scamming people because they
can't understand a business generating
$700,000 a month and so they
automatically think you're scamming
people anyway just because you're doing
Revenue right so if if somebody plus
everybody's not scrupulous some people
are unscrupulous some people will buy
your stuff use it pay for it on your
credit card and then tell the company
that you never send it to them if you
want to do that with $2,000 more power
to you baby but you ain't going to do it
with 20,000 not with me because I don't
take $220,000 on the credit card okay
there you go so there's that and then
Lastly lastly is uh payment collecting
like okay here's what here's all I'm
going to say about payment collecting
I would recommend highly that if you
sell if you sell a product that is like
and you're going to be the bank and
you're going to finance it for people
like sometimes we'll do we'll do like in
our $55,000 coaching program uh people
pay we let people pay half down and then
we do an A Bank draft for $510 a week
right um but I'm not just going to do
the whole thing on payment on on a and
I'm also not going to do the whole thing
on credit card payments like I never
want the payments to run
out I mean to go longer than the
coaching program or the product that I
sold so that's payment collecting when
you develop these business skills they
can make you Millions upon millions of
dollars so I hope this helps stay
blessed by the best and I'll see you on
the next video
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