An Opportunity Most Creators Are Missing l Podcast With Friends Ep.9
Summary
TLDRDans cet épisode animé, l'hôte reçoit trois invités passionnants originaires d'Atlanta, qui discutent de leurs parcours et de leurs aspirations. Ils abordent des sujets variés, allant de la cuisine végétarienne aux arts, en passant par les défis du monde des médias sociaux et la transition vers de nouvelles plateformes. L'hôte encourage l'authenticité et le travail acharné, soulignant l'importance de la persévérance et de la créativité pour réussir dans un monde en constante évolution.
Takeaways
- 🎨 L'importance de la persévérance est soulignée, où l'auteur considère que la seule chose qui sépare les gens qui réussissent de ceux qui ne le font pas, c'est la persévérance.
- 💭 Les échecs sont vus comme des opportunités d'apprentissage et non comme des échecs au sens traditionnel.
- 🚀 L'auteur encourage à ne pas se laisser emporter par l'opinion des autres, surtout en cas d'échec.
- 🎤 L'importance de la confiance en soi, que l'auteur attribue à son éducation et à sa nature intrinsèque.
- 🌟 La reconnaissance que le succès ne se construit pas en un jour et que la patience est essentielle.
- 💡 L'auteur partage son expérience de transition de la télévision traditionnelle vers les médias sociaux et la création de son propre contenu.
- 📚 Les défis et les opportunités que représente la diffusion de son propre livre et la création d'un restaurant.
- 🎨 L'auteur exprime son intention de lancer un label d'art, cherchant des artistes talentueux à promouvoir.
- 💼 L'importance de se concentrer sur la création de contenu de qualité pour各 les plateformes de médias sociaux et d'adapter son contenu en fonction de l'audience cible.
- 🌐 L'auteur souligne que les créateurs de contenu ont tendance à négliger certaines plateformes telles que Facebook et YouTube Shorts, ce qui représente des opportunités.
- 🎙️ L'auteur encourage les autres à prendre des risques et à saisir les opportunités, tout en citant son expérience avec Drake comme exemple.
- 🚀 L'auteur met en avant l'importance de la flexibilité et de l'adaptation face aux changements dans l'industrie de la média et de la technologie.
Q & A
Quel est le contexte dans lequel l'histoire de la peinture de Drake et de son fils a été racontée?
-L'histoire a été racontée lors d'un podcast où l'animateur et trois invités discutaient de leurs expériences et de leur parcours dans la culture. L'un des invités, un artiste peintre, a partagé l'anecdote de comment il a été amené à peindre Drake et son fils pour offrir le portrait en cadeau lors de la fête de anniversaire de Drake.
Comment l'artiste a-t-il réussi à entrer dans la fête de l'anniversaire de Drake?
-L'artiste est arrivé à la fête avant le début de la soirée et s'est présenté à la sécurité en prétendant qu'il devait surprendre Drake en lui offrant son tableau. Il a réussi à convaincre la sécurité et a été autorisé à entrer.
Quels étaient les sentiments de l'artiste alors qu'il se produisait devant Drake?
-L'artiste était nerveux et passionné, ses joues battaient rapidement à l'idée de rencontrer Drake et de lui présenter son œuvre. Il était également très fier et espérait que son art serait apprécié.
Quelle a été la conséquence de la publication de l'histoire de l'artiste sur l'Instagram de Drake?
-Après que Drake a partagé l'histoire de l'artiste sur son Instagram, la notoriété de l'artiste a augmenté considérablement. Il a commencé à facturer des montants beaucoup plus élevés pour ses œuvres d'art, et sa carrière a pris un élan considérable.
Quels sont les noms des trois invités invités dans l'épisode du podcast?
-Les trois invités étaient Sada, une animatrice de télévision et chef; Greg, un designer de bijoux; et un artiste peintre nommé Atlanta.
Quelle est la spécialité culinaire de Sada?
-Sada se spécialise dans les recettes à base de plantes avec une influence indienne, en raison de l'origine de ses parents.
Quels sont les éléments clés du parcours professionnel de Greg?
-Greg est né et a grandi à New York City. Il est devenu designer de bijoux et a commencé sa carrière en 2007. Il vit actuellement à New York et a une boutique sur Mulberry Street.
Quelle est la ville d'origine de l'artiste Atlanta?
-Atlanta est originaire d'Atlanta en Georgie et il vit maintenant à Miami, bien qu'il soit actuellement à New York en tant que visiteur.
Quelle est la profession d'origine de l'animateur du podcast?
-L'animateur du podcast a travaillé à la Today Show NBC en tant qu'assistant de production après avoir été membre du programme NBC page.
Quels sont les domaines d'intérêt de Sada?
-Sada est passionnée de cuisine, en particulier de la cuisine à base de plantes et de récettes indiennes. Elle est également intéressée par les questions de santé et de nutrition, et elle a une appréciation pour les aliments naturels et les produits d'épicerie de qualité supérieure.
Quel est le message sous-jacent que l'animateur du podcast souhaite transmettre à ses auditeurs?
-L'animateur souhaite que ses auditeurs deviennent amis avec les invités du podcast, car ils partagent des expériences uniques et inspirantes. Il encourage également l'écoute active et la participation aux discussions pour en apprendre davantage sur les cultures et les parcours des invités.
Outlines
🎨 Artistic Encounter and Birthday Surprise
The speaker recounts a story of being encouraged by their friend to paint a portrait of Drake and his son as a birthday gift. The speaker initially faced challenges with security at the party venue but managed to convince them with a fabricated story. The painting was well-received by Drake, leading to a significant boost in the speaker's artistic career.
🌱 Plant-Based Cooking and Cultural Influence
The guest introduces herself as Sada, a TV host, chef, and cookbook author focusing on plant-based recipes with an Indian influence. She shares her journey from California to working at the Today's Show in New York, her love for cooking, and her experiences growing up in a culturally rich environment.
🏙️ Immigration, Food, and Cultural Shifts
The conversation shifts to discussions about immigration, cultural food experiences, and the evolution of certain areas like Edison, New Jersey, and Jackson Heights, Queens, into thriving Indian communities. The guests share personal anecdotes about their backgrounds, food preferences, and the impact of their heritage on their current work.
🎓 Education, Early Career, and the Hustle
The speakers delve into their educational backgrounds, early career experiences, and the importance of hard work and perseverance. They discuss the value of seizing unexpected opportunities, the challenges of starting from the bottom, and the satisfaction of achieving personal and professional growth.
💎 Jewelry Design and the Power of Social Media
One of the guests shares his journey from starting in the jewelry business with distant relatives to becoming a successful designer. He discusses the impact of social media on his career, the importance of patience and hard work, and his experiences with the changing landscape of consumer attention and marketing.
🖌️ Pursuing Passions and the Art of Painting
The speaker talks about his transition from being a high school dropout to pursuing his passion for music and later discovering his talent for painting. He shares his experience of creating a painting for Drake's birthday and how this event catapulted his art career, leading to significant financial success.
🚀 Embracing Change and the Evolution of Media
The conversation emphasizes the importance of adapting to change, especially in the face of evolving media platforms. The speakers discuss their experiences with traditional and social media, the impact of these platforms on their careers, and the need to constantly recalibrate and reinvent oneself to stay relevant.
🎭 The Art of Entrepreneurship and Self-Belief
The speakers share their perspectives on entrepreneurship, the importance of self-belief, and the ability to navigate through failures. They discuss the significance of taking calculated risks, learning from mistakes, and maintaining a growth mindset in the pursuit of success.
Mindmap
Keywords
💡podcast
💡attention
💡créativité
💡résilience
💡évolution
💡médias sociaux
💡influenceurs
💡branding
💡jewelry designer
💡TV host
💡plant-based
Highlights
The story of how a painting commission for Drake led to a significant career breakthrough for an artist, emphasizing the importance of seizing opportunities.
The impact of social media on personal branding and career development, as illustrated by the experiences of the podcast guests.
The evolution of the food blogging scene and the importance of being an early adopter, as discussed by a TV host, chef, and cookbook author.
The significance of patience and perseverance in achieving long-term success and respect in one's field, as shared by a jewelry designer.
The transition from traditional media to social media and the necessity to adapt to new platforms for continued relevance.
The importance of creating and maintaining personal authenticity in a world where everyone is trying to find their unique voice and stand out.
The role of early adoption and adaptation in the success of entrepreneurs and influencers, as discussed by the podcast host.
The significance of focusing on plant-based, Indian-influenced recipes in the culinary world and the impact of cultural heritage on food choices.
The story of a jewelry designer's humble beginnings and the evolution of their craft, highlighting the importance of hard work and dedication.
The discussion on the changing landscape of attention economy and the need to be where the consumer attention is.
The importance of not conforming to societal pressures and expectations, and instead, carving out one's own path to success.
The value of self-awareness and understanding one's unique strengths and weaknesses in personal and professional development.
The discussion on the impact of social media platforms on different demographics and the opportunities they present for content creators.
The significance of being open to change and recalibrating one's strategies in response to evolving trends and consumer behaviors.
Transcripts
I started painting and then my boy
purpose he calls me he's like yo Drake
is having his birthday party you should
paint him and his son and gift it to him
and I'm like oh [ __ ] that's a good idea
this going be a really good breakthrough
for me so I did that party was the next
day it was like Friday the party was
Saturday I pulled up before the party
starts and then I walk up the Security's
at the door I'm like [ __ ] and I had to
think of an excuse I was like yo Drake's
dad told me to surprise him and they
were like okay so they let me through
they let me through yo Drake your
security bro we need to talk about
attention is the number one asset bner
Nation how are you we are here for
another episode of podcast with friends
where I get three people that are moving
in culture together with the hope of
honestly they become friends since they
get to chop up times but most of all all
of you who are listening become friends
of them because they're all doing
amazing stuff and I've been really
loving this format it's been nice to
spend some time with the youngsters
coming up in the game uh and I also
really enjoy and I got to give a huge
shout out to uh the twitch Mafia that
Tunes in live big shout out to all of
you that are in right now actually for
all of you that are in the chat uh let
us know what part of the world you're
from so city state country right now all
of you that are on um all right let's do
what we always do here first and go
around the horn and let uh our beautiful
people introdu themselves to the vayer
nation so ladies first as always how are
you why don't you why don't you tell
everybody your name what you do and a
little bit about yourself first of all
thank you for having me you're a legend
I'm Sada I'm a TV host and Chef and
cookbook author I brought it for you
actually um and yeah I've been doing
this for a really long time I love
cooking I mostly focus on plant-based
recipes with Indian influence cuz that's
where my parents are from amazing um and
yeah I'm to be here I live in Brooklyn
New York very nice and you grew up where
I grew up in California what part Orange
County nice yeah and you've been here in
Brooklyn for how long I've been in New
York since 2016 when I started working
at the Today's Show NBC it's a very long
kind of convol story get into it um and
then I moved to Brooklyn a couple years
ago very cool well thanks for being here
thank you for having me my man uh I'm
Greg y born and raised in New York City
by the way I had um Indian food today
did you really were you in Edison New
Jersey I was not I was at Taco Mahal
okay that's we were starving and we yeah
that meic
Indian it was good but I got only I got
n and I got and I got the chicken I
apologize some have you been to Edison
New Jersey mouin Edison like that's the
[ __ ] that's where I grew up as a kid
and was there when Indian immigration
came cuz I was the only immigrant cuz I
was born in Russia in 82 83 84 85 and
then in Martin Luther King Elementary
School summer of 85 going into 86 13 new
kids 11 Indian seven with the last name
Patel but none of them actually related
you know I was just like what's going
and I loved it cuz they were Scrappers
like me hug and then over the next two
three decades it became Little India
huge Indian Community and proper food
right like I hear a lot of my Indian
friends who live in Manhattan that are
like yo we're going to Edison this
weekend to eat proper I mean that's
where you go yeah Jackson Heights also
yep Queens nice apologize uh Greg youa
born and raised in New York City Queens
and uh I'm a jewelry designer I live in
New York from the G from the no I'm not
from the Gat I started about 15 years
ago he said from the G like since you
were nine I didn't know if your
grandparents were doing it I started in
2007 with some uh distant relatives and
now I'm you know we'll get into
that what's good y'all it's your boy
arlanta and I am an artist I'm
responsible for throwing paint on all
the exotic cars that you guys see yep
and I'm from Atlanta Georgia live in
Miami now I'm in New York you but
visiting New York say now okay you mean
now like actually right but you live in
Miami yeah I live in Miami yeah and and
how when when did that go down when
everybody else moved in the last three
four years yeah two years ago actually
like after Co La was Miami is just like
winning yeah right everybody wants to go
there the best city in America it used
to be when you were like wrapped up in
60 you'd go 70 80 now the youngsters
won't be there wow yeah it's true all
right let's go back around the horn why
don't we start with like double clicking
now that we got a general sense
everyone's listening let's go a little
bit deeper three four minute bio like
like break it down Orange County and
then like you go and work as a junior
producer at the Today's Show or is it
what I'll break it down bottom of the
totem pole actually um okay so again um
you know I went to Berkeley I always had
well I me that's nice I loved school I
really Didu Berkeley Berkeley real [ __ ]
respect Boyd I'm not impressed that you
went to be you Boyd you still don't you
still don't look to me like a kid who
got good grades I'm still always
confused you went to [ __ ] Boston
University like yeah yeah bu you could
mean a lot of things true it's true go
ahead um yeah I really loved school I
had immigrant parents and I like that
was very much a priority for me and for
them as well um but they never really
pressured me to go into One Direction
you hear a lot of The Stereotype of like
Indian parents are like doctor engineer
like that's it they did not do that um
which is really nice and I grew up
having an interest in television and I
thought that when I grew up I wanted to
be a reporter or initially I thought
more in the entertainment space so I
thought like I would do reporting or
things like that but anyway you know
life takes you on really weird
unexpected turns that even you can't
really plan for so true um I studied
media and public policy and a little bit
of acting at Berkeley and then I went
off to graduated early did a month
traveling by myself I applied to one job
before I left which was the NBC page
program um it's a very
prestigious very that kid Kenny played
it on 30 Rock that whole exactly exactly
you wear the uniform you give the NBC
Studio Tour you work SNL Jimmy Fallon
Seth Meers all of those late night shows
and it's a very prestigious program um
and it's really it was my grad school
really of TV I got to learn a lot of
different things of in production not
just it was very behind the camera very
behind the scenes I loved it um I did
that job for a year and it really
immersed me in TV my favorite assignment
was at the Today Show after my program
was up I got a job at the Today Show as
a production assistant all the while in
2015 this was we're rewinding back I was
still in college um I took a internship
at CNN I was in New York for the first
time this is definitely more than 3
minutes but I'm wrapping go your thing
go your thing um I was interning at CNN
and I was just taken by the food scene
here I just loved it I always had an
interest in food in college my friends
called me a human Yelp cuz I really knew
where everything was like with your
parents dinner I got you like date I got
you I had a full list curious about it I
loved it I just love being immersed in
different foods different cultures I did
half of my high school predominantly
from a restaurant place or you also knew
where like the good organic food store
was or the or the market or or was it
predominantly focused on restaurant at
that point that's such a good question
because Berkeley kind of instilled like
the crunchiness in me like I was very
intrigued by Health only at Berkeley
because there was so much more of a
focus on what food you were eating and
like where it was coming from so I got
really interested in sourcing at that
point and actually looking at the labels
on my like what is in this like why are
there 8,000 ingredients right natural
flavors be I don't know if you know this
natural flavors is beaver anus Beaver
what you heard me my guy no so so when
you drink like some sort of like the
[ __ ] that claims to be clean and like it
looks healthy on the Shelf like the new
age soda or whatever as soon as you see
second ingredient after water natural
flavor you're getting straight Beaver
anus to the [ __ ] mouth what is the
beaver for some was in Beaver anus has
like some sort of like sweeten like I'm
I'm that's where
my I wish I could answer that I I don't
remember I did at one point can't
remember at all but like I'm sure the
comment's about to go off on this and
they're clearly laughing yeah people are
going to Google it right now and are
about to jump back in and like talk
about this like it's really the anus
glands it's the glands I like saying
Beaver anus for effect but it's anus
glands I think like like it's like
really kind of but this is what she's
referring to there's a ton of things
that are listed on your products they
look good cuz like only 100 calories but
it's all chemicals yeah the whole the
whole you know this better than I do the
next decade people are about to eat
clean in a different way it's not going
to be about calories it's going to be
about the source of it and it's it's on
you could see it already it's been on
and it's starting to really get going
good but the messaging has been all
crazy for years like first it was like
oh eat sugar it's going to keep you
skinny like if you look at these all
these uh advertisements from years years
like decades ago it was crazy to to see
what kind of messaging like low fat like
high sugar like that's just not how you
eat it's all very much marketing and
that's all life is
marketing is to eat healthy it so tough
I find it so tough it's expensive it's
expensive there's there I mean you just
look at you just look at oils that every
restaurant cooks with Canola oils and
all this stuff is [ __ ] seed oils seed
oil is the worst the worst but also
being the run is is tough you know
traveling you know how that goes and
food got smart 20 years ago these
companies they made every package look
healthy as [ __ ] but there's still a
[ __ ] piece of candy like mango like
these that's all I eat bro I love that
[ __ ] too those [ __ ] dried mango [ __ ]
that's candy I eat it I'm like I'm
healthy I'm like but in my brain I'm
like yo this is fruit rollups
[ __ ] but it's different when you
go to Europe it's different when you go
somewhere else completely different
different different exact much stronger
food standards and they benefit from
that in that Arena and like America has
a lot more options so if you're educated
you can navigate anyway that's so in 15
you fascinated by that you're doing the
Today's Show and I assume either social
media or the internet helped you start
to build enough a personal brand that
you were able to make the transition
100% and it was very unexpected for me
so I started do eats in 2015 just as a
way for me to document the food I was
cooking and eating and you did that
where on Instagram on Instagram yeah and
so when I finally started a job at the
Today's Show I was cooking in my off
hours I'd wake up at 3:00 a.m. I'd go to
work at 4:00 I'd come home at 2:00 I
would cook I would try to go to the gym
and like work out go to sleep at 8 do it
again so I did that for years that was
your life that was my life you knew
nothing that happened in the world
between 8 and midnight no and I but I
loved it because I loved the people I
worked with I was get up until
6m
different I love it you know people live
in different lives yeah yeah and then
what the account grew momentum so what
happened was that at that point it was
It was kind of weird to have a food blog
right it wasn't normal in like 2014 2015
to be posting pictures of your food on
the internet that wasn't as common as it
very normal to me because I was in the
St Instagram was made for for the photos
I feel like well yeah landscape
photos Instagram's first intent was like
take a beautiful [ __ ] photo of the
sunset not [ __ ] dudes like me telling
you to stop [ __ ] being
impatient but that's the funny thing of
every platform Facebook was made to be a
replication of connecting people on
campus MH these Founders start these
things with a certain intent twitch was
not started for it was Justin TV it was
live streaming on a camera in head then
it became Gamers now you got dudes like
me literally streaming me sitting in the
office yeah like the consumer takes
control that's true platform starts with
intent but then at scale the consumer
takes control go left right away mhm
yeah and so then it popped off so
basically I was working in the
controller one day The Producers I heard
them scrolling through my Instagram
account and we started talking and they
said and by the way this wasn't a story
where I like pitched myself to be on the
show I was you could not go lower than a
PA I was running scripts I was building
the show down you built your demand you
built your demand outside of your work
instead of expecting it from happening
with's within your work correct and I
knew I knew I was I knew what my goal
was right which was to be a reporter be
on camera do something but I didn't
chase it so hard that I broke that dream
in my hands before I even got it right
it was just in the back of my mind and
it did come to me very organically so
they said why aren't you on the show as
a guest I said that seems like a you
call and then I started coming on the
show as a on air guest and was able to
leave and do it fulltime we'll get back
to more stuff my man what about you from
a comic book number one origin story so
you grew up what a punk kid saw at first
I come from a you nice boy or Punk
parents very simp question I was a punk
yeah I do what I goe I was a punk um I
come from parents of you know my parents
were immigrants they came in 1979 from
Russia like me the south of Russia yeah
I came in 78 AUST they instilled that
December that hustle in me um you speak
Russian
fluently go ahead I always talk to you
in Russian I don't know if you noticed
I've been call forever yeah I do c um
so that happened uh never really did
good in school like you know my uh my
pull pull it pull it I I like doing this
you have to see it top frame can I
excuse me yeah you got I I need to you
to no the one closer to your right hand
top top one you can take it down okay
pull it I need to yeah pull it I need to
get a sense of how bad we in school
because I was one of the worst of all
time I just you know what it was my
attention span wasn't there like my IQ
may not be the highest but my EQ is
incredible
same yeah I mean I'm I'm right there
with you man if not you know what about
the class rank look at that at the
bottom where can you help me out here
cuz I'm you know look still I still
can't
read this is the opposite of you 243
yeah I probably I'm probably out of what
24 oh my gosh that was not Berkeley that
was that wask there still some people I
might get into shirky with that so you
were a bad student like that I wasn't a
bad student I just I was more oh so you
were better than me yeah cuz everybody
who says bad students were like C's I
was D's and Fs actually I more of a
Class Clown you know I love being a
Class Clown um call out some good ones
there see what you see in there what
about that German education that was an
a I got A's in gy I was a Gym Class Hero
bro I was trying to win Stanley
Cups and floor
hockey what about
speech look at speech I think Health a
senior year right Health 12 yeah yeah
senior year I got my only other a in
health what I get in health freshman
year a d do you know how hard it is to
get a d and
bro
by the way you want to hear something
crazy about my report card I never cut
class in all four years of high school
bro I never cut class in four years of
high school you got a in in in in in in
Jim Jim that's incredible what about
speech as one of the most prolific
public speakers I'm one of the 10 most
compensated prolific public speakers in
the world D but that's just you know
everything's on me a lesson here what is
the lesson it's [ __ ] I mean you can
do whatever you want to do and this is
an indicative of your future Su one
system a lot of people you know do
really with it and they it you're a good
test taker not everyone's a good test
taker right I didn't even like I I'm
saying like you you could be a very good
ex everyone's different everyone's
different anyway I I viewed off cuz I
think it's funny go ahead go ahead so
I'm saying uh School wasn't really my
school wasn't really my thing my mom
took me out of uh I think the I believe
I was supposed to be class of 2000 my
mom ended up taking me out of school yep
got my GED started working for my cousin
who owned a mortgage company at the time
okay um were your parents kind of like
yo you're not a good student but that
means you have to [ __ ] work hard or
they didn't do that they just they just
wanted me to just stay out of trouble
and not you know just not get
into my mom helped me out I used to be a
dispatcher at my mom's limousine company
that she worked for she so my mom always
helped me and plugged me wherever she
could and um one day she was like why
don't you go work in the Diamond
District to have some um you know
relatives that you can you had some
cousins I had some relatives her her
cousins got it you know not my cousins
but um I I I started working there and
Instagram started happening and
Instagram honestly changed my life do
you agreeed it changed everyone's life
of course you know and then Tik talk
changed lives YouTube YouTube and
Twitter changed my life like wherever
the attention it the television changed
people's lives before then the radio
changed people's lives wherever consumer
attention is Spotify SoundCloud MTV
bet Dick Clark the Soul Train like it's
all the same game yeah over like the
game has always been the same where is
the attention who understands how to get
onto the attention forever pre- internet
there were Gatekeepers there was a
producer that said you're allowed to be
on there was a head of the studio there
was people that decided you're good
enough you're good enough you're good
enough you're good enough now nobody
gets to the side I just think this I
don't think it's a cool table for the
cool kids anymore I understand s you
know but gone meaning that like
everybody it's just like it's just the
same language every you see the same
thing everyone's looking the same
everyone well plastic surgery and
plastic surgery they all the
same but it's like how do you how do
you stay from that by not conforming
yeah not conforming you
know I think I'm doing a pretty good job
by wearing a pink quar Ray jacket
by way it looks precious I [ __ ] love
it so so you started you were able to
outflank people cuz you were marketing
on instagam I feel I was cuz I was
watching what was so the jewelry game is
is just it's it's it's so dirty
everyone's just that they're all haters
over there you know so it's very tough
to get in there and and be respected and
you know also takes time to it takes
time right like that's the thing that I
always like right to your point there's
always push back or thing but back to
something I thought that was great that
you said I think the biggest thing for
Hunger ambitious people is patience
that's why I talk about it all the time
like it just takes time people like yo I
want to be respected I'm like what have
you done like I age you know what I mean
like people want to be I came in like
that I came in just like that I came in
I'm like all right where's my respect I
can see it I can see it even the way
like right now right and it makes sense
to me it's the number one thing I wish
people understood like like you have to
go through it yeah you got to go through
it like people like yo I want Gary ve
[ __ ] you I want your respect I'm like
[ __ ] I've been working for 40
years every day of my life I got F I was
working at my dad's liquor store like
[ __ ] you [ __ ] you like that's like me
saying why don't I [ __ ] have
humongous pecs and [ __ ] like I've been
in the gym for 10 years and now it's
like somewhat decent when I was a
[ __ ] slob 10 years ago like it's cuz
I [ __ ] didn't do [ __ ] yeah that's
funny you say that I got upset at a
friend because he even put me on I was
like come on dude like I got it going on
I'm doing the jewelry look what I'm
doing he's like yeah it doesn't work
like that so and now when you look back
at somebody doing that to me and it's
like I'm try it it I used to get upset
when people wouldn't answer my text
forget the post I'm like you can't be
that busy to not reply to a text that's
wild it's AUD it's it's it's it's an
audacious it's wild and I get to my pH I
get to my phone sometimes I'm like oh
[ __ ] I get it now of course it's like
you have to prioritize replying to you
why you know why non- busy people don't
know what busy is and I was I was non-
busy as I was getting to be busy M and I
would just get and I would take it so
personal I would get so upset so I'm a
cancer so I'm very sensitive and I would
take it so personal and I'll you know
catch somebody in the like dude you
don't text he takt out his phone he's
like look at my text messag look look at
how many text messages I have that's
true and I'm like all right whatever I
don't care no but it's I love you right
now cuz you're about to help a bunch of
kids it's a very simple framework it's a
selfish framework but if it was Jay-Z
they would answer that's my point
because he earned it
exactly exactly who am I to put myself
on that level right that's right and and
it and it's and here's my big thing I
love it by the way what we're doing
right now I love the most because it's
going to help a lot of it's honest it's
very honest and it's going to be very
helpful the other thing is when when
people say that here's my question
you're the one that's asking right some
dude was [ __ ] rolling up on me so
aggressive at the airport and I was
trying to be really like kind like and
it's tough sometimes and I'm like yo my
guy like it was real hot at the airport
he was like you never I was like I and
like I was just like I just want to say
one thing he's like what and he I'm like
but you're the one who's asking right
but I'm not asking you for [ __ ] why are
you mad at me when you're the one who's
asking you're asking for me to give you
something you were asking your boy to
give you something I was and so like how
the [ __ ] is the all the kids that are
watching right now let me make this real
simple for you if you're the one who's
asking you have no permission to be
upset that's true but I felt entitled no
[ __ ] you know my Bo is real it's it's
it's but I you know I calm down right
and he checked me just like that good it
was Ronnie F by the way shout out to
Ronnie Ronnie's the best but I was like
dude put you're in space like you're not
like inace and and and here's why
Ronnie's the best coming up in the same
year as Ronnie not knowing him until
recently but always watching everything
from afar [ __ ] took his lumps
everybody sees it now right but it takes
time for it to you can't understand that
when you're not even anywhere near that
side that part I understand not
understanding I understand what I'm
trying to get people to reframe and
you're a great example and this and you
people are looking up to you now this is
perfect is not understanding I respect
because na we all have blind spots
coming at someone right before you
understand is just a massive energy of
insecurity well because we put our
emotion into it it's personal [ __ ] now
it's
business it took me a long time from go
to personal to business it's business
now because you're on the other side
right but but that [ __ ] crossovers
it's it's night and day it's a simp it's
a simple game of being self it's it's a
game of selfishness it it's a game of
selfish when when you wanted something
it was personal now that you're busy and
you've got a little something now it's
business it's a it's a it's a very
selfish framework versus a selfless
framework for example why do I think
most things work for me for example as
we sit here right now even this where am
I at at my career I'm like you know what
I'm at a place where I can get the
biggest guests but I don't feel like
that's
like like I feel like a bunch of
podcasters got that I think what I can
do right now is put people that are in a
interesting part of their career it's
not like day one and they got nothing
there's nothing to talk about it's there
this nice middle range with what I
believe from afar observing y'all
because I observe as much as I possibly
can with much more to go so it's good
for them because I know how eclectic the
mix of people that listen to my podcast
there's people that are day one that are
going to look up to you there's people
that are CEOs of the biggest companies
of the world that might want to JB with
you so a right off top the second I
allocate this hour I know for three
people I'm doing something nice on the
flip side if I do the kind of podcast
I'm doing right this second I also know
for The Hundreds that are watching right
now and the hundreds of thousands of
millions that will listen over the next
year on The Long taale of this there's
something valuable absolutely that's
real that's that's selfless framework
like why the [ __ ] would these 600 plus
people right now in the middle of the
[ __ ] day give us their time I always
think that way M I love that amazing you
what's your origin story how' it go man
yeah so yeah I grew up in Atlanta grew
up dirt poor my parents Southside oh
yeah Southside Atlanta um my parents are
immigrants as well from Nigeria came out
here we didn't have nothing education
too school's big in the Nigerian yeah it
was
but I dropped out of high school I was a
high school Dr I should have [ __ ]
dropped that high school if my mom let
me if they let me by the way the school
was selfish all those grades all all of
those grades besides Jim should be F you
ready you're going to love this
especially as a good Berkeley girl I did
not do one piece of homework in all four
years of my high school career not one
one not one you cheated I went nope you
mean when I you mean at tests yeah bro I
gave so little [ __ ] you remember
scantrons they give the Scantron bro on
some real [ __ ] they would hand me the
Scantron nobody in my high school four
years finished a test faster than me I
went ABC
[ __ ] no [ __ ] somewhere around Midway
through freshman year I'm like wait a
minute they're just pushing me through
cuz I kept here in my school we're going
for Blue Ribbon we're going for Blue
Ribbon and somebody said the wrong thing
like someone's like my mom's in the
administration they need all of us to
graduate for them to get Blue Ribbon I'm
like peace oh peace that's genius anyway
so you dropped at of high school yeah
dropped at a high school cuz like I
always knew like yo School wasn't for me
you know what I'm saying cuz I made
music at the time I still make music but
I I wanted to be a musician I'm like yo
there was nothing for me in school so I
left Atlanta I dropped out left Atlanta
and I moved to LA but when I moved to LA
I didn't know a single soul out there I
was homeless sleeping in IHOP sleeping
in and out straight up yeah just
straight up I didn't care I just wanted
to Chase my dream you know what I'm
saying and I really believed in myself
so much were you in the mindset of i'
I'm going to work on music 24/7 so I'm
going to sleep in IHOP or because I need
to every minute I'm awake I need to work
on this music or were you looking for
some sort of like basic job to eat a 5
to 10 hours a day n it wasn't even I
didn't even look for a job or anything
it was like something in the back of my
mind just was like yo go to La and just
thg it out and that's what I did and I
and and when I did that I was like yo
this is what I'm doing cuz this is what
I wanted to be I wanted to make music I
wasn't even doing art at the time but
now when Co hit that's when I was at
home chilling bored I'm like yo I need
to go explore my other talents so I went
to the art store got the canvas the
paint I started painting all my friends
were like yo you're really good you
should take this serious you can make a
lot of money at the time like I was
broke as hell like and then I'm like yo
let me try this and then I started
painting and then my boy purpose he
calls me he's like yo Drake is having
his birthday party you should paint him
and his son and gift it to him and I'm
like oh [ __ ] that's a good idea this
going to be a really good breakthrough
for me so I did that uh the party was
the next day it was like Friday the
party was Saturday I pulled up before
the party starts and then I walk up the
Security's at the door I'm like [ __ ] and
I had to think of excuse I was like yo I
told the security Drake's dad told me to
surprise him and they were like okay so
they let me through they let me through
yo Drake your security bro we need to
talk about that yeah it was crazy it was
a whole movie
scene yo it was really it was mad as
[ __ ] when he sees this clip go ahead
he's been complaining about it too that
dud it's hard it's hard
crazy that one kid that go ahead so yeah
they walked me they uh they walked me to
The Green Room where Drake was going to
be at I put the painting there and then
I leave and then I come back when the
part's lit it's jumping every a long ass
line outside so I skipped the line I
said [ __ ] that I'm not I'm not wait line
I walk back up the skur remembers me
he's like oh yeah let him through let
him through so they escort me
everybody's thinking I'm a celebrity at
the time they're like yo who's this guy
he's getting escorted by security and
they walk my heart beating fast they
walk me they walked me to The Green Room
I walk in I see Drake I'm like
[ __ ] I'm like yo what's up I'm like yo
I'm the one that painted that he looks
at me he's like what for real N I was
like yeah for real he was like yo I
[ __ ] love this [ __ ] yo this is
amazing and then like after that like he
posted me on his story and like
everybody's like yo we always seen you
on Drake story and and that's when at
the time I was only charging $250 for my
art and then after that I started charge
20K 30k 50k and then like my career just
like skyrocketed cuz I took that chance
it was crazy it's amazing bro that's
[ __ ] amazing honestly like yeah bro
Drake's great at that first of all and
and Sh like honestly let me deconstruct
this for a minute while we're all
chilling if you think about it what you
did there what you two did what I did
with Wine Library tv YouTube was four
months old when I did my first video I'm
like this is it YouTube was 4 months old
wow I think all four of our stories is
what I want so badly for the whole world
it's why I wrote crush it in 2009 my
first book that book when I wrote in
2009 the premise was you can make a
fulltime living on social media YouTube
and Twitter and Facebook if you go to
amazon.com right now and sort by oldest
reviews of my first book the first
reviews are like this guy's full of [ __ ]
wow yeah yeah yeah somebody can make a h
100,000 a year on YouTube that's how
foreign it seemed in 2008 wow yeah
that's really early 2008 a long time ago
of course I mean I mean look at that
Uber look at like I've been in this Tech
thing read that Uber email every time
every time you f like you put me on to
Tik Tok yeah bro what's next my question
when I see it I'll tell you read this
read this read this out loud read this
verbatim give us the date okay this is
from James uber.com yeah date April 8th
2011 11:06 a.m. subject Uber NYC hey AJ
I wanted to say thanks for being our
first ever Uber writer in New York how
is your okay
so Travis comes from Uber they're
opening up New York I'm in a business
meeting for Vayner media and he's like
yo I want you to take the first Uber
ever in New York City I'm such an idiot
I was so busy with a client I was like
AJ my brother Boyd's friend from college
I was like yo AJ you take it now instead
of being able to always talk that I was
the you imagine you know how good of a
party that
is like I took the first Uber in New
York City now my brother's got
it put that up my brother other is my
favorite person Kevin Hart had a similar
story like he was supposed to invest in
Uber and like when they first came out
it happens all the time when in this
game but back to why I made you read
that being early is always a thing but
that's not even really what I'm actually
talking about that what I'm really
talking about is all four of us just
started doing [ __ ] mhm the thing that's
really upsetting to me about a like a
mood board or a vision board or a manif
like people love to talk about [ __ ] MH
people talk talk their entire life I'm
GNA is the first two words of a sentence
that makes me throw up in my
mouth so what's better than I'm gonna I
am saying nothing and doing it right
like don't open your mouth just [ __ ]
execute because every one of our stories
of now I'm going to to yourself is a
little different cuz that's you propping
and pondering and strategizing right but
when the amount of posturing in society
now mhm just for like it's keyboard
Warrior it's like virtue signaling it's
all these activists that live on social
media but don't do [ __ ] about it in real
life yeah we become a society of a PR
agent of ourselves instead of actually
doing [ __ ] like when I hear all three of
you you you did something you decided
like you know many people like I want to
be a food blogger and never post
something like you're all frustrated and
hot and trying to get it and you're like
[ __ ] it let me start posting on
Instagram mhm like you did it right like
a lot of versions of you just keep
crying about it still doing it now right
like still asking a next bu to put them
on without doing the push-ups right this
shit's [ __ ] crazy what he just said
all right let's go back around the horn
what's up right now you got this like
right now State of the Union some promo
time for you like what should people
know like you got a [ __ ] book like
what what where we at right now what's
hot in 24 for you um well first of all I
feel like the energy is really hot in 24
I don't know I I I don't know I've been
thinking about this a lot about my
mindset I think last year I spent some
of I've been doing this for a really
long time right or at least for me I
feel like I've been doing it a lot and
there's so much that you have to keep up
with and so much you have to you know um
like things are just evolving and you
have to evolve with it right that's a
real point one of the biggest things
that pissed me off about back to what
you just said when I was screaming about
Tik Tock 5 years ago the reason no most
people didn't do it was one of two
reasons perception m and insecurity
number one was perception people thought
it was teenage girls dancing on it but
they hadn't learned as if we didn't just
live through Instagram being
photographers to being what it was or
Facebook being for college kids and now
being for grandmas they couldn't see the
chess move of like yeah it's 14-year-old
girls dancing now but it's going to be
for everyone so their perception number
two was worse insecurity they had their
8,000 followers on Instagram they didn't
want to go to Tik Tok and start over it
would have been uh the best move they've
ever made I know that's why I get a [ __ ]
thousand [ __ ] emails a year from
people who literally started their
career on Tik Tok literally because of
how loud I was during that time and I
get a th I get a thousand other emails
from people saying literally titled in
my inbox wish I listened to you cuz
they're not doing [ __ ] right now on
Instagram because it's harder nowhere on
Tik Tok I literally joined because of
you Tik Tok literally and I mean I got I
don't know I got a bunch of followers
really fast yep and I post when I post
like you say I just do I post you know
it's the fear right people are so afraid
people are afraid of Judgment of
judgment they had 11,000 putting up
their pecs or showing their ass or
whatever flossing on Instagram they had
11,000 but they didn't want to go to Tik
Tok and start at zero because they were
worried what people would think most of
those people weren't scared of the work
there's a whole group we just talked
about that are scared of the work those
people have no shot but the part that
drives me crazy is the second group that
put in the work somewhere this is why I
jumped in cuz you just said it but [ __ ]
evolves I buil on [ __ ] Twitter and then
YouTube like I didn't want Instagram to
come out I was winning right but
Instagram came out I had to figure it
out I didn't want Tik Tok to happen I
was winning I don't want anything to
come out I'm winning but [ __ ] will come
out and if you don't go where it goes
you're dead left behind so go ahead so
and that takes time sometimes mentally
to acclimate and recalibrate right like
if you feel like you're on top in one
space and then you feel and then I think
it's what you were saying earlier too A
lot of people are now just doing what
other people are doing and hopping on
Trends and how do you stand out and how
do you make yourself different and how
do you feel different it's because of
you like no one's me so nobody's going
to do what I'm doing the way I'm doing
it that's exactly right and I think you
know honestly I sort of forgot that last
year a little bit interesting and I have
done three shows with NBC TV shows
cooking shows oh wow had a really good
time with that and TV is always my North
Star and what I want to continue to do
and do you have a pit in your stomach
that TV is evolving in a way that it's
not the way we all grew up and it's a
different medium that it used to be it's
interesting because the way I started
out was sort of weird because I was
bridging both traditional broadcast
media and also social media which was
not really done before like they the
Today's Show producers had never put
like a social media person on air that
was weird and crazy I was 22 at the time
like that was not heard of but now I
think for a second yes but at the same
time like what do you do you can make I
can make my own show now I don't need to
R being on a television show is less
awareness than doing social media you're
small yeah and the amount of eyes you
can get on your content smaller like
you're a famous actor on Netflix even
and like you're not bigger than the
biggest celebrities on Tik Tok that's
just the way it is now it's what we went
through when radio went to television
radio stars were [ __ ] everything yeah
they were everything and TV stars came
and they were like yo that's why we know
who Bob Hope and Lucille Ball are
because they were that first group of TV
stars and that was a whole new paradigm
shift people love like Hollywood loves
to make fun of these social media people
especially because I've been in it from
day one they're not making fun anymore
right they want that it's required yeah
yeah so you're in a funny place where
like what you started led to what you
thought you wanted and now where the
attention is for what you want to talk
about actually lives where you started
exactly I'm aware and that is is what I
was grappling with last year because
I've done these shows with with NBC and
then I was sort of like okay now what
especially when you see somebody make 15
Tik toks and have more actual awareness
than you yeah that's real life 100% And
it's funny because I think that I've had
more eyes on my content that than could
be technically on a show at a given time
right like on my that's not a theory
that's facts no it's facts so right but
it's like you have to just yeah I guess
I have two new books coming out a kids
book and my new business book which is
the followup to jab jab jab right hook
I'm talking to all the pr people right
now my people um my the Harper Collins
people and they're all talking about the
launch and they're like we need you to
do this we need you to do that I'm like
why I'm like I don't want to go to that
studio for an hour and have sell 310
books I can go do a [ __ ] podcast with
somebody in my Underpants and sell
10,000 the [ __ ] am I going to the studio
an hour before we go on air yeah
drinking [ __ ]
coffee coffee is okay sometimes you
likeit coffee sh out to [ __ ] coffee bro
I love your
pants good for you all right good for
you so that last year so last year was a
was a brain [ __ ] year because the thing
you were achieving towards you kind of
had a realization of like wait a minute
I got to recalibrate yeah and I think
that takes a you know it was a lot
of thinking to myself about who I am
what I want where I'm going and also
making
promises to myself and keeping them
because I think you can say like oh like
you're were saying I want to do this I
want to do this I'm going to do this but
if I'm not actually putting in the work
I'm not putting the work and I'm not
getting anywhere um so this year I mean
I have a cookbook which is very exciting
it took me two and a half years to make
it and I love it and I'm very proud of
it when did it come out uh 2021 very
difficult to yeah tricky time do a whole
book situation Co that was tough and
unexpected obviously but I'm just
grateful that I'm proud of the product
cuz that was all that matters to me 100%
um I'm really focusing on making my own
show this year so that is in the works
um when you say own show you're going to
make something and you're going to
distribute it on social yeah good for
you it's exactly right and then also I
have been really interested in inperson
activations I did a couple popups last
year um we sold out like two nights of
like me cooking actually do this for all
three of you I apologize yeah I'm going
to name a social media platform you're
going to tell me what's like how serious
you're taking if you're doing anything
Ready YouTube
shorts zero no I've I've been posting on
YouTube shorts but how often um not that
much but tell me the truth no I haven't
been posting that much no I need the
actual number I don't want your [ __ ]
[ __ ] like once a week once a day
I'll say once a week yeah I don't even
know about it like four to five times a
week beautiful so here's why I love
YouTube Shorts YouTube shorts is very
similar to Tik Tok one difference
YouTube's a second biggest search engine
in the world behind Google so unlike Tik
Tok where you post something and it kind
of that's is and yes Tik Tok has good
search query but YouTube really has
search query and so like a YouTube short
that you make could pop nine months
later cuz the search algorithm changed
and you might show up first for like
blue diamond earrings okay you see what
I mean so YouTube shorts very important
Google should not be [ __ ] with they
are never going away for your lifetime
YouTube shorts needs to be serious in
your repertoire I on it tonight okay
beautiful
I don't post on Facebook respect same
dinosaur um I had the feature where it
was automatically publishing to Facebook
instag and I had a like decent Facebook
audience cuz NBC yeah of course that's
my Prime demo but not as often as I can
back to day trading attention what I
think about every day Facebook is a
beast my fastest growing audience on
Facebook right now is 20 to 30y olds
really yep how do I get my account back
so Facebook B all these games are the
same game supply and demand of attention
because all the proper creators just did
what you did all of them there's not as
many people that are really great at
producing content producing for Facebook
meanwhile there is a fuckload of people
on Facebook 40 to 90 all day 20 to 40
more than you would think maybe not
hardcore New York Miami LA but the world
is much more than three cities or 20
cities and a lot of 25y olds will check
it like once a week but consume is it
reals Facebook reals both of them it's
both interesting so Facebook especially
with what's going on kind of like with
now you saw what happened with Vision
Pro I'm sure you saw that this weekend
this apple thing is coming Facebook's
going to be like oh [ __ ] they might win
the VR AR thing so they're going to up
their game on their next version of
their things like it's coming okay and
so Facebook and YouTube even if you post
the same videos you made elsewhere I
don't want you to do it the the way a
lot of people do it where it's like you
post it exactly the same you can make
the same video just change the copy
based on the room you're in because you
know that you're in Facebook for you it
might be like yo if you want to buy your
significant other a proper gift for
Valentine's Day like and even proper
gift is not right like older language
than you would on Tik Tok right so you
know the audience that's going to see it
sense you can tweak it a little bit just
changing the words the copy if you want
to get Advanced maybe you change the
opening second or two that you're
addressing if you want to do some
editing but Facebook and YouTube shorts
are wildly underused by the good
creators of the world right now I got to
play with that then cuz I used to do it
where you just slide it over it's the
same thing
snap Snapchat I stopped using that no no
Snapchat man I stopped no I'm not okay
Snapchat and this is one advice I have
to take myself so the others I'm doing
this one I'm not doing so you can even
when you know you're like it's funny
when my trainer makes me do something
like you're doing it he's like no I'm
like damn see it's like funny like even
when you know it you can't get to
everything if you can snap and Vlog your
day like really do it there is so much
not only opportunity for audience growth
money there's a lot of AD money in snap
but not a lot of creators getting it
snap is a huge opportunity for all three
of you as well to kind of do the like
the true story Vlog thing like I'm
talking 13 snaps a day in Gary ve office
and when you're going to go eat now and
like your day I mean it would crush feel
like you just became our manager
thoughts yeah I mean I think look this
is my look this is I mean you know what
that is that's Facebook and Tumblr stock
that I bought in 2006 my great gift has
been knowing like I I knew twitch when
it was Justin.tv but I know when to hit
things it's not just know when you ask
me what's next I don't know but the
second I know I'm going to know that's
right I was first on Vine moving was
like I'm always the especially the age
that I was when this all happen I was
always like the older dog that was first
on all these stuff because I view it not
for any other reason than what's the
opportunity to do whatever you want
whether that's to sell wine or trading
cards actually let's open these trading
cards real quick I'm going to play a
little game here with our friends we
going this is be friends this is my
Pokemon meets Sesame Street open these
packs you know change kids perspectives
like whatever you going to fill the
pipes with but which are most fertile I
want you to look at these cards and tell
me which card you most resonate with
twitch let's ask a couple questions in
here um threads is not dead um solder
dog it's just declined a lot it had that
hot week and then it's declined but
there's plenty of audience there too you
got to try to actually make the content
though these hats are not are going to
be very limited and a beast they're not
it's going to be very hard to get them I
apologize I'm doing that on purpose
though I want these to be properly cool
and hot all right which one oh good I
got mine right look at them all figure
out which one most resonates to you I
got mine figured out but and then we put
the rest in there yeah just put no you
keep you going take them with you just
you got yours I think so which one I
chose hardworking wombat hardworking W
and I have a reason for it great um I've
been thinking a lot about like actually
this is on the way over here I was
listening to Atomic City by you LOL
there's a line in there that says if
your dreams don't you they're not big
enough I love that and I just feel like
the only thing that separates people
from getting what they want is and who
don't is the ones that stop on the way
you know like if you stop you're not
going to get what you want but if you
keep going no matter how many times you
fail or you have to recalibrate or do it
again you you'll still get there it just
time and there is a life filled with
less regret yeah and itang you may not
achieve like we may have the biggest
stre I want to win a great I want to buy
the New York Jet I want to buy the New
York Jets the only thing I actually want
to do is be proud of how hard I tried to
get the New York Jets when I'm 90 right
so like to the point of getting there
most people don't actually achieve their
goal there's just two groups of people
one that are proud of themselves at 90
for trying and one that sits around at
80 and 90 and just dwell and regret not
going for it yeah it's as simple as that
the try is the game yeah it's funny