$40K /mo business idea with zero startup costs
Summary
TLDRCody Schneider explains how to build a digital marketing business starting with YouTube tutorials on Google Ads. With just a laptop, you can create videos targeting niche industries, attract consulting clients, and eventually grow into an agency. The business model evolves from monetizing videos, newsletters, and affiliate links to offering consulting services and scaling into a full-fledged agency. Later, Cody suggests creating software to streamline processes and further increase profitability. He emphasizes the importance of distribution and media as a foundation for growth, guiding viewers through each step to success.
Takeaways
- ๐ป This business can be started with just a laptop and has the potential to generate $43,000 per month.
- ๐ The core idea is to create YouTube tutorial videos about setting up Google Ads for specific industries like apartments, HVAC companies, etc.
- ๐ Start by consulting on Google Ads management for various companies, then level up to building an agency and eventually a software tool for landing page optimization.
- ๐ฅ Posting one video per day for 90 days can help you reach $10,000 in monthly revenue, and $40,000 in six months with consistency.
- ๐ก The business strategy focuses on creating distribution channels (YouTube, blogs) before having a product, solving the problem of customer acquisition early.
- ๐ฐ Monetization methods include ad revenue from YouTube, email newsletters, affiliate marketing, and creating blog content to rank for specific keywords.
- ๐ ๏ธ Tools like SEMrush help identify Google Ads long-tail keywords, which are critical for targeting niche industries with high search intent.
- ๐ฃ๏ธ A call to action in the video description can lead viewers to subscribe to a newsletter, helping grow an audience and providing another revenue stream.
- ๐ Evergreen content ensures that videos and blogs continue to drive traffic over time, creating long-term business opportunities.
- ๐ค Using AI writing tools like Draft Horse can help scale content creation, allowing for SEO-optimized blog articles to rank for thousands of keyword variations.
Q & A
What is the business model described in the video?
-The business model revolves around creating YouTube tutorial videos on setting up Google Ads for different types of businesses, then consulting on Google Ads management, and eventually growing into a full-service agency and software company.
Why is this business considered easy to start?
-The business is easy to start because all you need is a laptop to create YouTube videos and run Google Ads tutorials. No other major resources or upfront investments are required.
How does the video suggest you get clients?
-Clients are obtained by producing YouTube tutorials on Google Ads. Businesses watching these tutorials may find the process too complicated and reach out to hire the creator for Google Ads management services.
What are the key monetization strategies mentioned?
-The key monetization strategies include YouTube ad revenue, email newsletters, affiliate marketing with tools like Supermetrics, and monetizing blog content with tools like Google AdSense.
How can this business evolve over time?
-The business can evolve by scaling up to an agency model where you manage more clients through a team. Later, you can build software that solves operational challenges, like a landing page builder, and sell it to other agencies.
What is the importance of keyword targeting in this business?
-Targeting specific keywords, such as 'Google ads for XYZ businesses,' helps rank content on Google and YouTube, which increases visibility and helps attract an audience with a direct interest in Google Ads services.
How does the video suggest using SEMrush for keyword research?
-SEMrush is used to identify long-tail keywords related to 'Google Ads for XYZ businesses,' helping you create content around high-intent searches that businesses often look up when they need help with Google Ads.
What role do email newsletters play in the business model?
-Email newsletters allow for ongoing engagement with the audience. By including calls-to-action in the YouTube videos, the creator can grow a subscriber list and eventually monetize through advertising or sponsored content.
How does affiliate marketing fit into this strategy?
-Affiliate marketing provides an additional revenue stream by promoting relevant tools and software, such as Supermetrics, that businesses can use to improve their Google Ads performance.
What is the ultimate goal of scaling the business into software development?
-The ultimate goal is to build software that addresses inefficiencies in running Google Ads campaigns, such as automating landing page creation. This internal tool can then be sold to other agencies, leveraging the existing media and audience base.
Outlines
๐ผ Starting a YouTube-Based Google Ads Consulting Business
In this paragraph, the speaker introduces a business model that generates $43,000 per month. The business revolves around creating YouTube tutorial videos on Google Ads, particularly focused on different industries such as apartments and HVAC companies. As the business grows, it transitions from a service-based agency to a software company. The only initial requirement to start this business is a laptop, and the speaker shares a personal story of success with this model.
๐ง Multiple Revenue Streams for Growth
The speaker explains how to monetize the YouTube business. Beyond ad revenue from YouTube videos, additional revenue streams include creating an email newsletter, promoting affiliate products, and blogging about Google Ads-related topics. Each of these avenues helps build a larger audience and increase earnings, while the YouTube content itself generates evergreen traffic through targeted SEO keywords.
๐ข Scaling the Business into an Agency
As demand increases, the speaker suggests scaling by transitioning the business into an agency. This involves hiring Google Ads experts to manage the growing client base, which allows the business owner to focus on sales and client management. The speaker introduces Talent Fiber, a global talent recruitment service, to help find employees. Basic financial projections are given, showing how managing 40 clients with 8 employees can yield significant profits, placing the owner in the top 1% of income earners in the U.S.
Mindmap
Keywords
๐กYouTube tutorial videos
๐กGoogle Ads
๐กConsulting
๐กAffiliate marketing
๐กSEO (Search Engine Optimization)
๐กRecurring revenue
๐กLanding pages
๐กAgency
๐กEvergreen content
๐กScaling
Highlights
Starting a business with just a laptop is possible by creating YouTube tutorial videos on Google Ads for specific industries.
This business can scale to $43,000 a month with consistent effort and proper execution.
Focus on tutorial-style videos targeting high search intent keywords like 'Google Ads for apartments' or 'Google Ads for electricians.'
Consulting on Google Ads management is the next step after building a YouTube channel and attracting an audience.
Monetizing YouTube videos can generate revenue through Google ad revenue, affiliate marketing, and creating an email newsletter.
Building distribution before having a product solves a common business problemโfinding customers.
Step-by-step tutorials on Google Ads setup can convert viewers into clients, as many would prefer hiring experts over managing ads themselves.
You can start consulting clients on Google Ads and charge $2,000 per month for managing their campaigns.
Growing a newsletter from your YouTube audience can generate additional revenue by selling advertising space.
Using tools like SEMrush and Draft Horse AI can help scale your content creation and improve SEO rankings.
As your content grows, you may face more clients than you can manage, prompting the need to build an agency.
Building a landing page software using AI can increase efficiency and eventually lead to developing your own software product.
Hiring talent through global platforms like Talent Fiber can help scale your agency while managing multiple clients efficiently.
Agencies can generate wealth by leveraging other people's time and scaling to manage more clients.
Building software for your agency solves inefficiencies and creates a scalable product that can be sold to other agencies.
Transcripts
this business can make $43,000 a month
and it takes nothing to get started let
me show you so I get asked this question
all the time I want to start a company
but I don't know where to begin and in
this video I'm going to talk through
that whole process I'm going to give you
a play byplay on how you can build this
company out and what's great about this
businesses all you need to get started
is a laptop there's no other
requirements and as this business starts
to make money you can cash flow the
growth of this company into higher
scales of income hi I'm Cody Schneider I
have 15 plus years of digital marketing
experience and the business you're going
to start today is going to be YouTube
tutorial videos on how to set up Google
ads for different types of businesses so
for example Google ads for apartments
Google abs for hbac companies Etc then
what you're going to do is start
Consulting on Google ads management for
these types of companies and then from
there you're going to level up into
building an agency continuing to do the
service business so a productz service
agency and then from there you're going
to build a software that helps you run
this agency specifically a landing page
software that uses AI to create
conversion rate optimization increases
this business is a great business to
start because the only thing that you
need is a laptop but it can evolve into
a business at any scale that you want
and the question I get asked all the
time is how quickly can I do this it
just really depends on the resources
that you have available specifically the
time resources if you sit down and you
make a video a day doing these tutorial
Style videos for the next 90 days I
guarantee you you will get to 10K a
month in revenue and if you do that for
the next 6 months you will 100% be able
to get to 40,000 000 a month and there's
going to be a ton of people that say
this is impossible and there's no way
that this can happen I've done this
personally this is how I built one of my
first companies was this exact process
while it's easy to start this business
it's hard to execute on it and that's
the challenge that you're going to have
to overcome yourself another reason that
this is a great business to start is
because you're building distribution
before you even have a product and this
solves the problem that a lot of
companies have in the beginning they
don't have a way to get customers in the
door for whatever the product or service
that they're selling so by starting with
distribution we're solving that problem
and by doing it in this way where we
create YouTube content we can actually
make money off of the distribution that
we're building and what you're doing is
you're cultivating this audience that
has a problem that you can sell a
service to later on so the first thing
that you're going to do is you're going
to go find all of the Google ads for XYZ
keywords and let me show you what I mean
by that so what I'm going to do here is
we're going to go to a website called
semrush and and what I've done is I've
isolated the keyword Google ads 4 and
then I'm doing phrase match and so what
this is showing is all of these long
tail keywords related to Google ads for
XYZ and what I mean by that is Google
ads for apartments Google ads for boat
rentals Google ads for electricians and
all of these keyword phrases have a
really high search intent if you are
looking at these or if somebody is
searching these what they're trying to
do is identify how do I run these Google
ads for my business so this is another
business that you're going to be
servicing with this business that we're
going to be building today before we
dive into how to actually build this
content out and what that process looks
like what I'm going to do is just show
you why why this is really effective as
a way to get in front of people so if I
go and I search Google ads for concrete
codings this is a extremely competitive
keyword phrase look at the average CPC
there at $4 so really pricey that means
the cost per click to get somebody to go
to your website or to a landing page
from that traffic would cost you $4 for
every click that you did what is coming
up on page one for this the first things
are YouTube videos and so by making
YouTube videos that are targeting these
keyword phrases you're going to be able
to rank on Google and also rank on
YouTube for those keywords when people
do those searches so again we can go we
can look at this and you can see this
exact same here and why we're focusing
on these keywords is because we know
that people are searching for these we
know that there's companies out there
like electricians like epoxy flooring
companies that are all trying to find
the answer to how do I run Google ads
for this specific type of business to
make that video what you're going to do
is do a step-by-step tutorial showing
them how to set up their entire
campaigns what keywords to bid on what
how do you structure the ads how do you
build the landing pages out Etc and this
tutorial is going to end up being super
long it's going to be probably 10
minutes and they're going to go through
this process and they're going to
realize oh this is an absolute headache
I don't want to do this can I just hire
this person before we get to that let's
talk about how you can monetize this
part of this business at this stage so
that it can cash flow and fund the next
phase or growth of your company all
right so there's a bunch of different
ways that you can monetize this one of
the first ones is you're going to
actually make ad Revenue off of the
videos that you're create so Google will
pay you for the views that you get on
these videos because they're selling
advertising then they do an ad rev share
with you now because we're doing digital
marketing type videos we're going to get
a really high payout for the views that
we get on the platform there's certain
categories on YouTube that make more
money for example Finance anything
related to digital marketing anything
that has a high CPM or a high CPC those
are the types of channels that are very
monetizable from a revenue standpoint so
first off so reiterate you're going to
make money off of the YouTube video the
next thing that you can go and do is you
can create an email newsletter that
you're going to send these tutorials out
to people or any of the learnings that
you identify related to Google ads and
how you can grow that newsletter is by
adding a call to action within the video
to go subscribe at the link in the
description just like this go subscribe
at the link in the description to my
newsletter to get more growth marketing
content just like this so you're growing
this email newsletter and as you get to
size and because all these people have
an interest in digital marketing you can
go and sell advertising space and make
money off of that email newsletter so
you're making money off the videos
you're making money off the newsletter
and then the next thing that you're
going to layer on is affiliate so
there's tons of companies that have
affiliate programs that are related to
Google ads a great example of this is a
company called super metric super metric
helps you get data in and out of Google
ads into other places it also does it
for Facebook ads it does it for all
these other AD channels that you could
be doing advertising on but they have an
affiliate program and so you can promote
super metrics within your videos but you
could probably reach out to them as well
and get them to sponsor the videos that
you're doing now this is just one
example you could do this with tons of
different companies so you're having
that affiliate Revenue coming in for
multiple different companies that you're
working with all right and so the next
thing that you're going to do is go and
create a blog about all these keywords
as well so you're making the YouTube
video and then you're also making the
blogs include those blog links within
the videos but the reason that you're
doing this is you're going to try to
rank for these keywords as time goes on
and then embed the videos within those
pages as well and what this does again
is make another Revenue source for you
it just creates more top of funnel to
get people introduced to your brand so
you'll write these pieces of content as
you can see I actually have a Blog
that's ranking for this exact one super
simple just walking through the
step-by-step process but what's
happening right below this you can see
it's the YouTube videos here and then on
this blog you can then go to AdSense
which is a way to monetize this blog's
traffic now the question I always get
asked is how do I write these articles
at scale there's 4,000 different
variations of these keywords draft horse
AI is an AI writer that'll write
hundreds of SEO optimized articles in
minutes that you can publish directly to
your website so all you have to do is
just take those Target keywords drop it
into something like draft horse and it's
going to create that first version of
your written content so as these start
to rank then you come back and you
refresh those focusing on dwell time and
that's how you can make good pieces of
content using air written content okay
so you're monetizing your channel you're
making some money off of this and as you
do these tutorials what you're going to
see is that people are going to start
reaching out to you asking for your help
to set up these campaigns and this is
how you get your first clients this is
how you get your first customers what I
would suggest doing is within all of the
description of your videos include a
link to a form for people to submit to
reach out to you a great Free Solution
is tally forms you can go and sign up
for free and use that now why are these
people reaching out to you a couple
things that are happening first they
landed on your video they watched it so
they trust that you know what you're
doing second they don't want to do this
themselves they want to pay somebody to
manage this and so that they can focus
on their business and use you as a
contractor basically and then third why
this is great for you is this can be a
recurring Revenue Stream So let break
down the numbers on this how much money
can you make and how quickly can you get
to this so again if you post a video a
day for the next 90 days I guarantee you
can get to 10km doing this there's zero
doubts in my mind the reason for that is
because you can go and get five clients
within that next 90 days and for each of
those five clients you can charge them
$2,000 a month it could be less it could
be more it depends on what you can
convince people to pay you but at 10
grand a month you're replacing your
income at that point if you have a
corporate job or some other thing that
you're doing for your daily work so you
manage these clients is its own thing
what I would suggest doing is have a
weekly meeting you're going to have a
dashboard that you're showing all the
data and information related to the
Google ads that you're doing reporting
on and then do daily follow-ups with
them talking through hey this is what we
accomplished this is what we're seeing
this is what we're doing the reason that
most clients turn from an agency is
because the lack of communication that
is the biggest factor and again all the
tools you need to do all this are free
you can use what's called Google looker
studio for all the reporting it's just a
way to do data visualizations and then
you can use something like Google tag
manager to do all the Data Tracking the
actual leads that are coming in and all
of these videos learning all of this you
can just find it on YouTube all of it is
free and accessible a great one for this
is analytics Mania he has tutorials
about everything that we've talked about
today and then the last thing that
you'll need is something like unbounce
which allows you to build landing pages
that are specific to the ads you're
running for your clients we're going to
come back to this in a later part of the
video when we talk about building a
software that helps you build landing
pages all right so you got your first
clients you're doing 10K a month you're
making Revenue off of the videos the
email newsletter and and also the
Affiliates and your blogs you got
probably a great little company maybe
you're doing 15 to 20 grand a month but
you're going to start seeing as you
build more and more of these videos out
because these videos are evergreen
content and what that means is that new
people are constantly going to be
searching for these keywords it's going
to live on inde definitely into the
future but you're going to get more
volume than you yourself can handle
alone and so at this point you get to
make the decision do I want to make an
agency agencies are harder to manage but
you can make more money and agencies are
actually how you build wealth it's
because you're not selling your time
anymore you're selling others people's
time and you're taking a rake on top of
that time so to build this agency you're
going to need to go find Google ads
experts and then your job turns into
sales and managing clients and maybe you
hire some account managers as well to
interface with clients and do that
communication and one of the best ways
to find that Global Talent is through
this company called Talent fiber they're
basically a Global Talent Head Hunter
you give them a job description and
they're going to go find you all the
employee leads that you need why they
can find you the best talent is because
they offer the benefits that the best
talent is looking for in those countries
so as an example they have a campus in
Manila they offer health benefits the
equivalent of a 401k to Philippine
employees and that allows them to go
find and hire the best talent so now
let's break down the unit economics of
how this can function say you have 40
clients and each person that's on your
team they can manage five clients so
we'll do 40 divided by 5 that means that
you need eight people to be able to
manage those 40 clients effectively and
I'm doing really simple numbers of this
but I'm just trying to get you to think
about how to structure this company so
now you need those eight employ employes
and let's say that on average those
employees cost $2,000 a month that's
their salary so that means that you're
going to put out $166,000 a month to pay
their salary now if you have 40 clients
and you're charging them $2,000 a month
to manage their ads for them that's
$80,000 a month of Topline Revenue that
you'll be making so when we think about
the margin here you're going to be
making $64,000 a month after you pay
your employees and there's of course
going to be other things from an expense
standpoint whether it's software Etc but
again I'm doing a simplified version of
this to just show the idea now let's
expand this out so you're making $64,000
a month and over a 12-month period
That's
$768,000 a year and that $700,000 a year
that puts you in the top 1% of income
earners in the USA you're managing your
agency you're making great money but
managing clients is a constant Battle of
working with people's emotions so what
you're going to move into is building
software and so as you run this agency
you're going to identify all these
problems with your efficiencies how do I
build these campaigns out faster how do
I do reporting better Etc and maybe what
what you identify is that you absolutely
despise unbs and so what you're going to
go do is go build a piece of software
that helps you build landing pages
faster for your clients and this
internal tool that you build initially
for yourself you can then take that
brand it out and then go sell it to
other people that run Google ads that
are in your industry what's great is
that you already have immediate
distribution to sell the software
because you have this YouTube channel
you have this email newsletter you have
this blog that you're getting traffic to
there's a couple components of this how
would I build this side software and
then how would I also do the actual
distribution for it so let's walk
through that to build the software
initially what you go do is use an
agency like HTML Burger I've used them
for years tell them I sent you what
they're really good at is doing zero to
one builds so why this works more
effectively than just going and hiring a
single engineer is because when you have
a team to that initial build they have
all these different people that have
certain expertise that they can bring in
and so this allows you to get a product
out faster it's also just very uncommon
to find an engineer that can build a
whole piece of software themselves so
once you've built this piece of software
then you're going to start promoting it
you're going to promote it across your
YouTube You're Going to promote it
across your newsletter you're going to
promote it across your blog but another
thing you can do is also do programmatic
SEO for all these keywords related to
the software an example of this would be
HVAC landing page advertorial landing
page mortgage landing page what you
would go and do is on your website you
would make blog posts or landing pages
that show examples of what these
different types of landing pages could
look like and because you also know
Google ads you can run Google ads to all
of these landing pages just like you do
for your clients to get signups now
you're getting clients you're getting
customer feedback so now you're getting
people to sign up for the software
they're starting to use it you're
getting customer feedback and at this
point you're going to go and hire an
engineer to work full-time on the
product for improvement so this is where
you go back to toal fiber again they're
going to help you source that person
that's going to work full-time on this
and that's it that's this whole game
that's how you can go from I created a
media company to I'm doing consulting to
I own an agency to I built software and
anybody can do this this is totally
repeatable you don't need anything to
get started in the next 24 hours I
challenge you to publish a video based
on one of these keywords that's in the
description below and I guarantee that
if you commit to this over the next year
you're going to be able to accomplish
building this company at least getting
to one of those stages in the business
the last thing I'm going to leave you
with is this is the new way to build
wealth it's building media first and
then bolting on some type of businesses
through that own media that you have and
thanks for watching the video if you
have questions comment below also go
follow me Cody Schneider on Twitter and
go and follow me on LinkedIn and if
you're not subscribed to this channel go
subscribe now for more content like this
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