Bagaimana Sumber Mata Air Jadikan Ponggok Desa Terkaya | EPICENTRUM

Summary

The video explores Desa Ponggok, a small village located between Mount Merapi and Mount Merbabu. Rich in history, Ponggok is famous for the discovery of ancient artifacts and inscriptions from the Majapahit era. However, its main source of prosperity comes from its abundant water resources, particularly Umbul Ponggok, a natural spring that has become a popular tourist destination. Once a poor village, Ponggok transformed into a thriving community through innovative tourism development, leveraging digital marketing and collaborations with various stakeholders. Today, it stands as a model for sustainable economic growth and environmental preservation.

Takeaways

• 🌋 Ponggok village is located between Mount Merapi and Mount Merbabu, in the Polan Harjo Klaten district.
• 🏺 The discovery of historical artifacts, including Ganesha statues and inscriptions from the Majapahit era, proves the village's rich cultural history.
• 💧 Ponggok is blessed with abundant water resources, which have been present since ancient times, including the era of Old Mataram.
• 🕊️ Ponggok's main economic activity revolves around its natural springs, especially Umbul Ponggok, which has become a popular tourist destination.
• 📸 The village gained significant popularity after introducing underwater photography at Umbul Ponggok, attracting tourists and boosting the local economy.
• 📊 Before 2011, Ponggok was an underdeveloped village with high unemployment, but careful planning, including collaboration with UGM students, turned it into a thriving tourist hub.
• 🌍 Ponggok has now become a model for sustainable rural tourism and is frequently visited for study tours by people from across Indonesia.
• 💼 The village's development involved collaboration between local government, private sectors, and academic institutions, focusing on creating independent tourism and economic opportunities.
• 🌳 Ponggok emphasizes environmental sustainability, with initiatives like planting trees for weddings and divorces, to ensure future generations benefit from the village's natural resources.
• 💡 Technological advancements, including digital marketing and content creation by the youth, have played a crucial role in promoting Ponggok's tourism sector, ensuring it stays relevant in the digital era.

Q & A

What is the geographical location of Desa Ponggok?

Desa Ponggok is located in Polan Harjo, Klaten, between Mount Merapi and Mount Merbabu in Central Java.

What historical artifacts have been discovered in Desa Ponggok?

Artifacts such as the Ganesha statue and Majapahit inscriptions have been found in Desa Ponggok, providing evidence of the area's ancient civilization.

How has Umbul Ponggok contributed to the village's economy?

Umbul Ponggok, a natural water spring, has become a major tourist destination, providing a significant economic boost to the village by attracting visitors and supporting local businesses.

What changes occurred in Umbul Ponggok after it became popular on social media?

After becoming popular for underwater photography, Umbul Ponggok saw a surge in visitors, with large crowds coming every day, especially on weekends and holidays.

What role did UGM students play in the development of Umbul Ponggok as a tourist destination?

UGM students organized diving activities at Umbul Ponggok around 2011, which helped boost tourism in the area and contributed to its current popularity.

How has the development of Desa Ponggok transformed the village from being underdeveloped?

Desa Ponggok was once considered a poor and underdeveloped village, but after comprehensive planning and collaborations with various stakeholders, it has become an independent and prosperous tourist destination.

What strategic steps were taken by the local government to develop Desa Ponggok?

The local government created a master plan with input from UGM and other stakeholders, focusing on transforming the village into a sustainable tourism hub, engaging the community in the planning and execution process.

How does the village ensure the sustainability of its natural resources?

The village created a Water Defender group to protect its springs and rivers and implemented measures like tree planting during important events to ensure the sustainability of its water resources for future generations.

What impact has the digital era had on Desa Ponggok's tourism marketing?

The digital era has allowed young villagers to engage in promoting Desa Ponggok through social media, creating content like videos and YouTube clips, which has helped boost the village’s recognition and tourism.

What future goals does Desa Ponggok have regarding its development?

Desa Ponggok aims to balance economic growth with environmental sustainability. Its future vision focuses on maintaining the prosperity of its people while preserving its natural resources for future generations.

Outlines

00:00

🏞️ The Rich History and Tourism of Ponggok Village

Ponggok Village, located between Mount Merapi and Mount Merbabu, is rich in history, with the discovery of Hindu statues and inscriptions from the Majapahit era serving as undeniable proof of its ancient civilization. Despite its historical significance, it was not until the emergence of 'Umbul,' a natural spring, that Ponggok became a tourist hotspot. The village's economic stability heavily relies on tourism, particularly due to the underwater photography trend, which revitalized the village after a period of decline. The Dutch era sugar factory from 1928 also showcases Ponggok's historical reliance on water resources. Tourism grew after efforts to promote the spring and local heritage brought in more visitors, making Ponggok a thriving destination.

05:03

💧 Geographical Blessings and Water Resources of Ponggok

Geographically positioned between Yogyakarta and Solo, Ponggok benefits from its abundant water resources, sourced from Mount Merapi and Merbabu. The village has numerous large and small natural springs that contribute to its water wealth. Historically, Ponggok was an underdeveloped and impoverished village with high unemployment rates. With the help of UGM (Universitas Gadjah Mada) and the village’s master plan, Ponggok's vision shifted towards self-sufficiency and cultural preservation. Through community involvement and collaboration with local government and private stakeholders, the village has seen significant improvement in both infrastructure and standard of living.

10:05

🌿 Sustainable Tourism and Community Collaboration

Since the rise of digitalization, Ponggok's young population has played a key role in promoting the village through social media and digital content creation. The village has focused on long-term sustainability, forming 'Water Defenders' to protect natural resources like springs and rivers. Through economic initiatives like UMKM (small and medium enterprises) and creative projects, Ponggok has fostered entrepreneurship among its residents. Local businesses have thrived thanks to collaboration with the village’s management bodies. Ponggok is now a pioneer in sustainable village development, focusing on preserving nature for future generations. This includes requiring people to plant trees for life events like weddings or divorces.

Keywords

💡Ponggok Village

Ponggok Village is the main subject of the video, located between Mount Merapi and Mount Merbabu. The village has a rich history tied to ancient discoveries and is now a thriving tourist destination thanks to its natural water springs, referred to as 'Umbul.' Its development from a poor village to a self-sustaining tourist hub is a key focus.

💡Umbul Ponggok

Umbul Ponggok is a natural water spring that has become a significant tourist attraction. Originally quiet and underdeveloped, it gained popularity after the introduction of underwater photography and has since transformed into an economic lifeline for the village. Its historical significance dates back to Dutch colonial times when it was used for irrigation.

💡Mataram Kuno

Mataram Kuno refers to the ancient Mataram Kingdom, during which the village of Ponggok already had established water sources. Archaeological finds such as Hindu statues from this era highlight Ponggok’s historical significance, suggesting a longstanding human presence and advanced civilization.

💡Tourism

Tourism is a driving force behind Ponggok’s economic revival. The video discusses how the village leveraged its natural water springs and innovative ideas, like underwater photography, to attract visitors. The rise in tourism transformed Ponggok from a poor, underdeveloped village into a prosperous and self-sustaining community.

💡Water Springs

The village of Ponggok is endowed with abundant water springs, which play a crucial role in its identity and economy. These springs not only serve as tourist attractions but also historically supported agriculture, particularly during Dutch colonial times. Today, these springs are carefully managed to sustain the village's growth.

💡Village-Owned Enterprises (BUMDes)

Village-Owned Enterprises (BUMDes) are businesses established by the village to manage and develop Ponggok’s economic assets. The video highlights how these enterprises helped Ponggok grow, allowing the village to control tourism, manage resources, and support local entrepreneurs, leading to community-wide benefits.

💡Digitalization

Digitalization plays a key role in modernizing Ponggok’s tourism and economic strategies. The village engages its youth in creating digital content and using social media to promote Ponggok. This shift to digital platforms has helped the village maintain relevance and attract visitors in the digital age.

💡Economic Transformation

The economic transformation of Ponggok is a central theme, showing how the village moved from poverty to prosperity through strategic use of natural resources and tourism. The rise in per capita income and the success of local businesses exemplify this transformation, driven by a well-planned development strategy.

💡Community Involvement

Community involvement is a key factor in Ponggok’s success. The video explains how the entire village, including local residents and stakeholders like universities and private companies, contributed to the planning and execution of Ponggok’s tourism development, ensuring that the benefits are shared across the community.

💡Sustainable Development

Sustainable development is highlighted as a future goal for Ponggok, focusing on preserving natural resources, especially the water springs, for future generations. The village implements practices such as tree planting for weddings and divorces to ensure that its natural assets remain intact for long-term prosperity.

Highlights

Ponggok Village, located between Mount Merapi and Mount Merbabu, has a long history, with the discovery of Ganesha statues and Majapahit inscriptions providing undeniable evidence of its ancient civilization.

Umbul Ponggok, a natural spring, became the economic backbone of the village, transforming it into a tourist destination.

Ponggok is blessed with abundant water resources, dating back to the ancient Mataram era, proven by Hindu statues found during the development of springs.

In 1928, Ponggok was a key area for Dutch sugarcane production, utilizing Umbul Ponggok's water for irrigation.

Before going viral, Umbul Ponggok was very quiet, and its management changed multiple times until it became popular through underwater photography.

The village began attracting large crowds after 2011, following a collaboration with UGM students who promoted scuba diving and underwater activities.

Umbul Ponggok helped transform Ponggok into one of the wealthiest villages, with a high per capita income primarily driven by tourism.

To diversify income sources, Ponggok developed additional tourist attractions, such as Umbul Sigedang, Umbul Kapilaler, and Umbul Cokro.

Ponggok's geographical location between Yogyakarta and Solo, and its proximity to Mount Merapi and Mount Merbabu, contributes to its water abundance.

In the early 2000s, Ponggok was an underdeveloped, impoverished village with high unemployment and widespread debt, but a master plan involving UGM students transformed it into a tourist-driven economy.

Ponggok's strategic plan involved engaging all stakeholders, including local government, academics, and private sectors, to collaboratively build a sustainable tourism model.

The village has established 'Water Defenders,' a group tasked with protecting springs and rivers, reflecting the community's environmental responsibility.

Ponggok Creative, a youth initiative, leverages digital marketing to promote the village, creating content that makes Ponggok known nationwide.

Ponggok's tourism is driven by a Village-Owned Enterprise (BUMDes) that manages local businesses and ensures sustainable development.

The village emphasizes sustainable development by balancing tourism growth with environmental protection, including requiring tree planting for marriages and divorces.

Transcripts

[Musik]

Desa Ponggok Desa terkecil di kecamatan

Polan Harjo Klaten yang letaknya berada

di antara Gunung Merapi dan Gunung

merbapu Ponggok punya sejarah panjang

penemuan Arca Ganesa dan prasasti

peninggalan Majapahit adalah bukti tak

terbantahkan penemuan-penemuan itu

menjadikan Ponggok daerah yang patut

dieksplorasi

meski kaya sejarah penemuan-penemuan

tersebut bukan momentum emas Ponggok

Umbul adalah berkah Ponggok hingga

menjadi sentra destinasi dan menjadi

sandaran

ekonomi di Ponggok ini Alhamdulillah

kita dianugerahi sumber daya air yang

sangat berlimpah dan sumber daya air ini

sudah ada dulu di ee zaman Mataram Kuno

terbukti waktu dulu tahun ee

-an ketika Pemerintah desa

eh membangun mata air-mata air ini

banyak ditemukan arca-arca Hindu ya Yang

mana ee itu sebagai bukti bahwa

peradaban di Ponggok ini sudah ada di

zaman Mataram Kuno dulu Umbul Ponggok

itu sebenarnya sudah ada sejak nenek

moyang sejak zaman Belanda bahkan saya

belum lahir Umbul Ponggok itu sudah ada

dulu di tahun

1928 di zaman Belanda itu daerah Ponggok

dan sekitarnya ini ada bangunan pabrik

gula untuk

mengairi tanah sawah tebu itu tergantung

pada aliran sumber mata air Umbul

Ponggok karena pemerintah Belanda pada

saat itu ee menanam tebu untuk bahan

baku gula di ceper

[Musik]

baru dulu Kalau sebelum viral itu

ramainya e tiap hari itu kan sepi B

soalnya kan juga itu juga udah ganti

pengelola bolak-balik loh mbak ini

makudnya kan dulu kan masih dipagar itu

di pagar di pagar dari luar kan enggak

kelihatan itu sepi banget sudah

dibongkar lagi gimana cara yo orang

atasan Biar ramei gimana caranya biar

Umbul Ponggok ramei lagi gitu ya terus

habis itu dikasih yang buat ini untung

Alhamdulillah ketemu yang buat foto-foto

underwater itu kan jadi masukan jadi

ramai alhamdulillah lah habis itu

Setiap Sabtu Minggu itu ramai sama

tanggal merah terus sebelum setelah

viral ini malah Alhamdulillah tiap

hari ramai banget ininya perbedaannya

banyak banget

umumbul Ponggok sebelum tahun

2011 itu sangat sepi karena tidak ada

yang mengelola Umbul Ponggok

dulu-dulunya dikunjungi orang tatkala

ada tradisi padusan setelah ketemu

adik-adik mahasiswa UGM yang mana

mempunyai kegiat

[Musik]

selam itu yang bisa mendungkrak

pariwisata yang ada di pongok itu di

sekitar tahun

2011 sampai saat ini akhir tahun

2023 masih ramai dikunjungi masyarakat

baik dari dalam maupun dari luar

[Musik]

negeri

[Musik]

konon berkah Umbul menjadikan Ponggok

salah satu Desa terkaya dengan potensi

alam yang berlimpah Desa ini dikenal

memiliki penghasilan per kapita yang

tinggi dengan Mayoritas penduduk yang

sukses dalam sektor

pariwisata dalam satu dekade lebih Desa

Ponggok menjadi kawasan pariwisata alam

yang berkembang sedemikian besar hingga

muncul berbagai macam wisata seperti

umbul

sigedang umbul

kapilaler umbul Cokro dan tempat-tempat

wisata lain

sebagainya sebagai antisipasi serta

inovasi agar pendapatan sebagai kawasan

pariwisata di desa Ponggok dapat

merata

[Musik]

Desa ponggo ini secara geografis berada

di dua kota besar Jogja dan Solo dan

juga e berada di dataran rendah antara

Gunung Merapi dan Gunung Merbabu dan

alhamdulillah ponggo ini diberi karunia

sumber daya air yang berlimpah karena

tangkapan Air kami di Merapi dan

dan di Ponggok ini ada cekungan air yang

mana cekungan Air ini ee menyimpan ee

air yang sangat berimpah ada kurang

lebih l mata air ya ee yang besar tapi

kalau yang kecil-kecil seperti ee

Sendang itu ada lumayan banyak ya Ee

jadi karena kami berada di dataran

rendah dan e Air ini e keluar di ee

hampir di pojok-pojok desa ya Yang mana

E secara Sis ah memang ee Ponggok ini

disebut Desa Ponggok karena bisa

dibilang disebut Desa ini desa air atau

mata air

[Musik]

[Musik]

ya memang dulu Ponggok tahun 2001 kita

masih Daerah Tertinggal daerah miskin ya

Ee Ponggok Ini juga masih banyak

pengangguran ya Sesuai dengan pemetaan

yang kami lakukan dari ketika kita

memetakkan database Ponggok ini kita

temukan memang banyakga Ponggok ini yang

e tercek rentir waktu itu ya E termasuk

juga banyak pengangguran di Ponggok ini

ini yang menginisiasi kami dari

pemintaan yang kami lakukan kami

membikin sebuah perencanaan master plan

Ded yang ada di Ponggok ini memang kami

mengajak teman-teman UGM waktu itu untuk

mengadakan pemintaannya dari Ponggok ini

e dari pemintaan yang kita dapat kami

menyusun strategi sesuai dengan e visi

misi Ponggok menjadikan Desa Ponggok

menjadi desa wisata yang mandiri yang

mampu mengolah potensi desa secara adil

berbudaya maju dan berdap lingkungan

visi misisi ini menjadi sebuah mimpi

cita-cita dan tujuan harapan bagi warga

pongkok yang dulunya miskin menjadi desa

wisata bisa dibilang kalau sekarang

Ponggok sudah menjadi Desa Mandiri ee

setelah kita pemitaan perencanaan di

dalam actionnya kita melibatkan semua

elemen masyarakat mulai dari pemetaan

perencanaan sampai eksekusi kami

menggandeng banyak Eh stakeholder yang

ada selain itu selain

ee pemerintah Desa pemerintah daerah

pemerintah provinsi e swasta dan juga

akademisi ee kami libatkan untuk gimana

berkolaborasi membangun desa di Ponggok

ini ee Nah inilah yang mempercepat dari

program kami sehingga apa yang kami

lakukan di Ponggok ini saat ini Ya bisa

dibilang keberlanjutan ya setelah

dipetakkan direncanakan action

keberlanjutannya di keberlanjutan ini

kami mencoba untuk melibatkan semua

elemen masyarakat termasuk

kelompok-kelompok masyarakat bahwa mimpi

ini tidak cuman mimpinya Desa tapi

menjadi mimpinya

[Musik]

masyarakat

[Musik]

kami membentuk yang namanya water

Defender penjaga mata air dan penjaga

Sungai Nah inilah yang kami libatkan

untuk gimana menjaga mata air dan

sungai-sungai yang ada di ee Desa ponggo

ini termasuk juga kami membentuk pok

darwi mentuk UMKM ya termasuk juga

pongkok kreatif ya Di mana kami saat ini

karena digitalisasi ini sangat cepat

perubahannya kami memerankan anak-anak

muda kami untuk terlibat di dalam

marketingnya desa yang mana mereka

sering membikin konten-konten ya ataupun

video-video

E atau YouTube itu yang mana saat inilah

yang menjadikan Ponggok ini jadi

terkenal e di mana-mana jadi empat

strategi yang kami lakukan salah satu ya

adalah ketika kami sudah memetakan tata

ruang ya Ee di dalam tata kelolanya ada

badan nusaha milik desa yang mana badan

usaha milik desa ini sebagai penggerak

di sektor Riel dan sektor keuangan eh

termasuk juga kami mencoba gimana SDM

yang ada di Ponggok ini secara

standarisasi tata kelola Kami selalu

mengupgrade mereka eh Supaya apa yang

ada di Ponggok ini nantinya Tata

kelonanya bisa baik dan terarah sesuai

dengan target yang sudah kita ee ee

Tentukan yang terakhir adalah ilmu

teknologi jadi ilmu teknologi ini ee

kita saat ini kan Eh sekarang kemarin

4.0 sekarang sudah 5.0 ya inilah yang

kami lakukan gimana teknologi ini e bisa

mempermudah kinerja kami ataupun di

dalam tata kelola kami supaya lebih ee

gampang lebih cepat dan juga lebih murah

kalau buat boomdes ke UKM ya Paran yang

paling yang dirasakan itu ya

alhamdulillah sejak berdirinya bumes kan

kita dirangkul sama bumes misalnya kita

kurang apa gitu kan Nanti kita kerja

sama sama bumes ini kok kurang gini ya

Misalnya ini UKM sepi gitu yaudah ya

udah terus dari depan ggak boleh bawa

makanan terus gitu terus misalnya juga

di sosial media itu juga nanti juga

promosinya juga diulong nanti makannya

di UKM juga udah ada disiapin lengkap

menunya gitu dampak ekonomi bagi saya

yaam aldulillah banget Mas dulu kan cuma

Opo Ya cuma di rumah aja sekarang

tambambah rame dulu kan jualannya cuma

Sabtu Minggu tok pas rame to Kalau hari

biasa kan gak jualan gimana y y lebih

terasa bangetlah pendapatannya

[Musik]

banyaklah

Iya Jadi kalau menurut target Desa ya

Eh sebenarnya target Desa saat ini

menurut visi kami

e sudah cukup tapi kami sudah masuk ke

visi berikutnya yaitu Makmur Lestari

Makmur warganya Lestari alamnya lah

sekarang saya sudah mulai fokus gimana

alam yang ada di Ponggok atau mata air

yang ada di Ponggok ini tidak semua

dieksploitasi tapi kita juga harus sudah

mulai keberlanjutannya sudah kita

berpikir gimana anak cucu Kami nanti

karena ini adalah aset e tujuh turunan

kami kalau di Papua punya emas di

Sulawesi punya nekel Kami punya mata air

e Kami memang di Ponggok ini saat ini

kalau ada orang nikah harus nanam pohon

kalau ada orang cerai pun juga harus

nanam pohon apalagi yang penelitian yang

stud banding karena Ponggok ini menjadi

tempat stud banding bagi seluruh

Indonesia desa-desa di seluruh Indonesia

kaitannya e tadi ee di dalam

pengoptimalan sumber daya alam yang ada

di desa itu e ini e pongkok bisa menjadi

rujukan bagi desa-desa untuk e

belajar ya Jadi kalau Kami memang dulu

Berawal Dari Mimpi ya Pak ya yang

dulunya Desa miskin desa tertinggal saat

ini sudah menjadi Desa maju Kami

harapkan nanti ke depan ya Ee

keberlanjutan dari Desa ini masih butuh

tangan-tangan ee dari seluruh warga

masyarakat atau ide atau pemikiran

potensi subera alam ini nanti juga bisa

dinikmati oleh anak cucu kami makanya

kami punya tanggung jawab besar terhadap

aset yang saat ini ada di desa ini

supaya nantinya aset itu bisa bermanfaat

bagi anak cucu kami Kami merasa walaupun

belum sempurna di dalam kami berproses

membangun desa paling tidak Ponggok ini

sudah menjadi pionir bagi desa-desa di

seluruh Indonesia yang mana membangun

desa itu

butuh perencanaan yang matang sekarang

sudah eranya digitalisasi sudah eranya

transformasi digital Ya kita harus

mengikuti perkembangan tersebut Supaya

apa tidak tergilas oleh

zaman usaha demi usaha harapan demi

harapan Desa Ponggok bisa berhasil

menjadi episentrum pertumbuhan ekonomi

berkat pariwisata yang dikelola dan

dikembangkan dengan sebaik

[Musik]

mungkin

for