Local Google Ads Audit Checklist - Audit A PPC Account In Minutes

Summary

Dieses Video bietet eine umfassende Checkliste für eine Google Ads-Überprüfung. Es behandelt verschiedene Aspekte wie das Hinzufügen von Negative Keywords, das Überprüfen von Impressions und Bids, Standorteinstellungen, Zielgruppenoptionen, Zeitpläne, Geräte- und Partnereinstellungen. Es erklärt auch, wie man die Bietstrategie anpasst, die Anzeige- und Klickkosten senkt und die Landing Page optimiert, um qualitativ hochwertige Leads zu generieren und den Erfolg von Google Ads-Kampagnen zu steigern.

Takeaways

• 🔍 Überprüfen Sie Negative Keywords, um unnötige Klickkosten zu sparen und relevante Traffic zu lenken.
• 💡 Stellen Sie sicher, dass Ihre Anzeigen genügend Impressions erhalten, andernfalls_biden Sie höher oder erweitern Sie Ihre Keywords und Ad-Gruppen.
• 📍 Achten Sie auf die Standorteinstellungen, um auf potenzielle Kunden in bestimmten Gebieten zu zielen und nicht auf die gesamte geografische Region.
• 🕒 Passen Sie Ihre Anzeigenzeiten an, um in den Stunden mit dem höchsten Konversionsraten zu werben.
• 📱 Überprüfen Sie Gerätebietungen, um auf die Geräte zu biden, die am meisten Conversions bringen.
• 🔄 Überprüfen Sie Ihre Ad-Rotation-Einstellungen, um sicherzustellen, dass Google die besten performing Ads priorisiert.
• 💰 Überprüfen Sie den Cost-Per-Lead, um sicherzustellen, dass er im Vergleich zur Branchenstandard und zu den Kosten Ihres Produkts oder Services angemessen ist.
• 🏆 Steigern Sie Ihre Ad-Qualitätszahlung, um auf höhere Klicks und bessere Kundenergebnisse zu kommen.
• 🎯 Stellen Sie sicher, dass Ihre Anzeigengruppe spezifisch ist und nicht zu viele Keywords enthält, um bessere Ziele zu erreichen.
• 📈 Nutzen Sie Ad-Erweiterungen, um Ihre Anzeigen attraktiver und professioneller zu gestalten.
• 🚫 Verringern oder entfernen Sie Keywords, die auf Wettbewerbernamen lauschen, um unnötige Klicks zu vermeiden.
• 🛠 Überprüfen Sie Ihre Conversion Tracking-Einstellungen, um sicherzustellen, dass sie korrekt konfiguriert sind und auf relevante Handlungen ausgerichtet sind.
• 🌐 Stellen Sie sicher, dass Ihre Zielseite relevant und für mobile Geräte optimiert ist, um die Conversion-Chancen zu erhöhen.

Q & A

Was ist der erste Schritt bei einer Google Ads-Überprüfung?

Der erste Schritt besteht darin, Negative Keywords zu überprüfen, um sicherzustellen, dass keine Nicht-Konvertierungen in Ihrer Liste enthalten sind.

Wie können Sie mit Google Ads sparen, ohne den monatlichen Budget zu erhöhen?

Indem Sie regelmäßig Negative Keywords hinzufügen, können Sie bis zu 10-20% des Werbebudgets sparen und gleichzeitig dieselben Ergebnisse erzielen.

Was ist eine häufige Ursache dafür, dass Google Ads-Anzeigen keine Klicks erhalten?

Ein Hauptgrund, warum Google Ads-Anzeigen keine Klicks erhalten, ist, dass die Gebote zu niedrig sind, um mit anderen Anzeigen zu konkurrieren oder nicht genug Keywords vorhanden sind.

Wie können Sie sicherstellen, dass Ihre Anzeigen nur für die gewünschten Standorte gezeigt werden?

Indem Sie die Standorteinstellungen überprüfen und diejenigen, die keine Konversionen erzeugen, entfernen oder pausieren und stattdessen auf bestimmte Gebiete innerhalb eines Kreises zielen.

Was ist der beste Zeitpunkt für die Ausführung von Google Ads-Anzeigen?

Die besten Zeiten für die Ausführung von Anzeigen sind diejenigen, in denen sie die meisten Conversions erzeugen. Verwenden Sie die von Google bereitgestellten Daten, um diese Zeitfenster zu identifizieren und zu optimieren.

Wie kann die Art der Anzeigeauswahl (Present oder Interest) den Lead-Generierungsprozess beeinflussen?

Wenn Sie die Option 'Present or Interest' auswählen, erhalten Sie möglicherweise Anrufe und Anfragen aus außerhalb des ausgewählten Standorts. Um Leads aus Ihrer Zielregion zu generieren, sollten Sie 'Presents people in or regularly in your targeted area' wählen.

Was ist das Problem, wenn Anzeigen auf Tablets viele Klicks, aber keine Conversions erzeugen?

Wenn Tablets viele Klicks, aber keine Conversions bringen, sollten Sie das Budget für Tablets reduzieren oder ganz deaktivieren, um auf Geräten zu biden, die bessere Ergebnisse liefern.

Was ist der Zweck von Ad-Extensions?

Ad-Extensions dienen dazu, Ihre Anzeigen größer, professioneller und insgesamt ansprechender für Kunden zu machen, indem sie zusätzliche Informationen und Links zu Ihrer Website hinzufügen.

Wie kann eine schlechte Landing Page-Erfahrung die Anzahl der Conversions verringern?

Wenn eine Landing Page nicht gut auf die Anzeige abgestimmt ist oder keine klare Call-to-Action hat, wird sie die Interessen der Besucher nicht lange aufrechterhalten, was zu weniger Conversions führt.

Was sollten Sie über Googles Empfehlungen wissen?

Googles Empfehlungen können zwar helfen, Ihre Anzeigen zu optimieren, aber wenn sie automatisch angewendet werden, können sie Ihr Budget schnell aufbrauchen und den Kosten pro Lead erhöhen. Es ist besser, diese Empfehlungen manuell zu überprüfen und anzuwenden.

Wie kann eine Landing Page optimiert werden, um Conversions zu steigern?

Eine optimierte Landing Page sollte eine klare und ansprechende Hero-Section haben, echte Bilder von der Arbeit und dem Team, einen einzigartigen Angebot, klare Call-to-Action-Buttons, auf Desktop- und Mobilgeräten gut aussehen und die Ad-Gruppe entsprechen.

Outlines

00:00

📝 Google Ads Überprüfung - Tipps zur Steigerung der Kundengewinnung

Dieses Video bietet eine Checkliste für eine Google Ads Überprüfung, um mehr Kunden zu gewinnen, ohne den monatlichen Budget zu erhöhen. Es wird erklärt, wie man negative Schlüsselwörter, Impressions, Bietstrategie, Standorteinstellungen, Ortsoptionen, Zeitpläne, Geräte-Bietungen, Partnereinstellungen und andere wichtige Aspekte überprüft und optimiert, um die Effektivität von Google Ads zu verbessern.

05:00

🚀 Steigerung der Anzeigeperformance - Bessere Konversionen

Im zweiten Teil der Video-Skript-Analyse wird die Bedeutung einer sorgfältigen Anzeigeplanung hervorgehoben, einschließlich der Anpassung der Bietstrategie nach einer bestimmten Anzahl von Konversionen, Überprüfung der Anzeigenrotationseinstellungen und der Identifizierung von Problemen im Zusammenhang mit dem Kosten pro Lead. Es wird betont, wie wichtig es ist, verschiedene Anzeigegruppen zu haben, um die bestperformenden zu optimieren, und wie die Anzeigenqualitätsbewertung und -stärke die Anzeigeperformance beeinflussen.

10:02

🛠️ Optimierung der Landing Pages - Konversionen steigern

Dieser Abschnitt konzentriert sich auf die Verbesserung der Landing Page-Erfahrung, um eine höhere Konversionrate zu erzielen. Es wird erklärt, wie man seine Landing Pages anpasst, um sie ansprechender und professioneller zu gestalten, wie man Kunden über vertrauenswürdige Bewertungen und Akkreditierungen von Drittanbietern überzeugt, und wie man sicherstellt, dass die Landing Pages sowohl auf Desktop- als auch auf mobilen Geräten gut funktionieren. Die Bedeutung von klaren Aufrufen zum Handeln und einer gut sichtbaren Hero-Section auf der Landing Page wird ebenfalls betont.

15:02

🤝 Verbesserung der Kundeninteraktion - Kundenbindung stärken

Der vierte und letzte Teil des Skripts beschäftigt sich mit der Verbesserung der Kundeninteraktion und -bindung. Es wird empfohlen, Conversion Tracking zu überprüfen und zu optimieren, um sicherzustellen, dass alle wichtigen Kundenaktionen erfasst werden. Es wird auch darauf hingewiesen, dass es wichtig ist, Google-Empfehlungen zu deaktivieren, um das Budget besser steuern zu können. Schließlich wird die Bedeutung einer gut gemachten Landing Page für die Steigerung der Kundenanziehung und -bindung betont, einschließlich der Anpassung der Landing Page an die Anzeige und die Verwendung von Kundenbewertungen und Akkreditierungen, um das Vertrauen zu stärken.

Keywords

💡Google Ads

Google Ads ist ein Online-Werbedienst von Google, der Unternehmen dabei unterstützt, gezielte Anzeigen für ihre Produkte oder Dienstleistungen zu schalten. Im Video wird darauf eingegangen, wie man mit diesem Tool potenzielle Kunden ansieht, ohne den monatlichen Budgetaufwand zu erhöhen.

💡Cost per Lead

Cost per Lead (CPL) bezieht sich auf die durchschnittlichen Kosten, die pro potenziell interessierten Kunden oder potenziell neuen Kunden entstehen, die durch Werbung generiert werden. Ein zu hoher CPL kann ein Zeichen für ineffiziente Werbestrategien sein.

💡Negative Keywords

Negative Keywords sind Suchbegriffe, für die ein Werbetreibender nicht Werbung anzeigen möchte. Durch das Ausschließen von irrelevanten Suchbegriffen kann die Zielgenauigkeit der Anzeigen gesteigert und dadurch der CPL reduziert werden.

💡Impressions

Impressions beziehen sich auf die Anzahl der Male, die eine Anzeige auf einer Webseite angezeigt wird. Ein geringer Impressions-Wert kann darauf hinweisen, dass die Werbung aufgrund von niedrigen Geboten oder unzureichenden Schlüsselwörtern nicht angezeigt wird.

💡Bidding

Bidding ist der Prozess, bei dem Werbetreibende Gebote abgeben, um ihre Anzeigen in den Suchergebnissen höher zu positionieren. Ein zu niedriges Gebot kann dazu führen, dass die Anzeigen nicht angezeigt werden.

💡Location Settings

Location Settings ermöglichen es Werbetreibenden, ihre Anzeigen auf der Grundlage von geografischen Standorten zu zielen. Fehlende oder unschätzbare Standorte können dazu führen, dass Anzeigen nicht den richtigen Personen angezeigt werden.

💡Ad Schedule

Ad Schedule bezieht sich auf die Zeiten, in denen Anzeigen laufen. Ein falscher Zeitplan kann dazu führen, dass Anzeigen zu Zeiten gezeigt werden, in denen sie keine Klickr oder Kunden generieren.

💡Device Bidding

Device Bidding ermöglicht es, den Schwerpunkt der Werbung auf bestimmte Geräte wie Desktops, Tablets oder Mobiltelefone zu legen. Wenn bestimmte Geräte keine Umsätze erzeugen, kann das Budget besser auf diejenigen konzentriert werden, die bessere Ergebnisse liefern.

💡Ad Rotation

Ad Rotation bezieht sich auf die Strategie, mit der verschiedene Anzeigen in einer Anzeigengruppe abwechselnd angezeigt werden. Dies hilft dabei, die besten Anzeigen zu identifizieren und den Budgetanteil für diese zu erhöhen.

💡Quality Score

Quality Score ist eine Bewertung, die Google seiner Anzeigen zuweist, basierend auf der Qualität des Anzeigentexts, der Landing Page und der allgemeinen Relevanz für die Suchanfrage. Eine hohe Quality Score kann zu niedrigeren Kosten pro Klick führen.

💡Ad Extensions

Ad Extensions sind zusätzliche Informationen oder Funktionen, die zu einer Anzeige hinzugefügt werden können, um sie umfangreicher und nützlicher für die Nutzer zu machen. Sie können beinhalten, wie zusätzliche Links, Standortinformationen oder Telefonnummern.

💡Conversion Tracking

Conversion Tracking ist ein Verfahren, das Unternehmen dabei unterstützt, zu verfolgen, welche Aktionen von Besuchern auf ihrer Website oder App durchgeführt werden, die als Umsätze oder andere für den Erfolg relevanten Aktionen definiert sind.

💡Landing Page

Eine Landing Page ist die Webseite, auf die ein Benutzer nach dem Klicken auf eine Anzeige weitergeleitet wird. Eine gut optimierte Landing Page sollte relevant und ansprechend für die Zielgruppe sein und einen klaren Aufruf zur Aktion haben.

Highlights

Google Ads Audit Checklist is introduced to improve ad performance without increasing the monthly budget.

Negative keywords can be used to save 10-20% of the ad budget by excluding non-converting keywords.

Ads with no impressions may be due to low bids or insufficient keywords.

Bidding too low compared to the industry average can affect ad performance.

Incorrect location settings can lead to poor ad campaign performance.

The presence option in settings should be set to 'People in or regularly in your targeted area' for localized leads.

Ad schedule optimization is crucial; avoid running ads 24/7 and focus on peak performance times.

Device bidding should be adjusted based on lead generation from different devices.

Partner settings can lead to low conversion rates despite high traffic and clicks.

Ad timings should be optimized based on conversion patterns throughout the day.

Bidding strategy should be switched from 'Maximize Clicks' to 'Maximize Conversions' after generating at least 20 conversions.

Ad rotation settings should be optimized for the best performing ads.

Cost per lead should be checked and reduced to meet industry standards.

Having multiple ad groups for different services is more effective than using a single ad group with many keywords.

Ad quality score should be maintained above five for better ad performance and lower costs per click.

Ad strength should be between good and excellent, focusing on unique selling points and a strong visual appeal.

Ad headlines and descriptions should be filled with unique selling points to capture customer attention.

Ad extensions should be utilized to make the ad look more professional and appealing.

Avoid targeting competitor's keywords to prevent wasted clicks and low conversion rates.

Conversion tracking should be set up for actions that lead to sales, avoiding excessive trackers.

Google recommendations should be turned off to prevent unnecessary budget wastage.

Landing page experience is crucial for conversion rates; avoid sending traffic to low-quality or generic pages.

Ensure the landing page is optimized for both desktop and mobile devices.

Include real images and reviews from trusted sources to build trust and credibility on the landing page.

A clear and unique offer with a strong call to action is essential for a successful landing page.

Accreditations and reviews from trusted sources can provide an extra sense of security for customers.

Transcripts

are your Google ads running but the cost

per lead is too high or the performance

is just not what you expected well in

this video I'm going to share with you

the Google ads audit checklist that we

use if you want more customers from your

Google ads without even increasing your

monthly budget then this video is for

you stick around until the end because

the last tip is a common mistake we see

a lot of Google ad managers making if

you're new here hi I'm C from one Bas

media and I'm here to help you get more

local customers for your service

business so if you don't want to miss

any videos join our community and hit

that subscribe button and the bell icon

to get notified okay so we'll be using

this document which has all the issues

listed that come up when running a

Google ads campaign you can tick each

issue off as you go through them the

link for the document is in the

description now every single page will

have the main issue on it all you have

to do is replace this image with the

screenshot of the problem inside Google

ads manager then write down the issue

over here and after that write down the

solution I will show you how to do this

for each issue listed in this document

so let's start with the first issue

negative keywords to check if you have a

negative keyword issue go into your

Google campaign select keywords in the

overview section and then click on

search terms from here you can see all

the keywords that your ad is showing up

for now if you see keywords which are

getting clicks but are not converting

you want to exclude them and put them in

the negative keywords list you can

easily save at least 10 to 20% of your

ad budget and get the same results by

regularly adding negative keywords now

take a screenshot of the keywords that

are trigger in the ads but not

converting and upload it over here after

that list out all the keywords over here

in the issue section and for the

solution you'll put all those keywords

in the negative keywords list so your

ads don't keep showing up whenever

someone searches for those exact

keywords next is are your ads getting

any impression Impressions refer to the

number of times your ad is shown on a

web page it's counted each time your ad

is displayed regardless of whether or

not it is clicked so if you're add to

not getting any Impressions it can be

linked to a biding issue go to your

campaign overview and check change one

of the metrics to Impressions we can see

here that this campaign is getting a lot

of Impressions but if your campaign has

zero or a very small number that means

Google is not showing your ads one of

the main reasons for Google to not show

your ads is that your bids are too low

to compete with other ads or you don't

have enough keywords so the solution is

to increase your bids add more keywords

and add additional ad groups to the

campaign in order to compete with the

other ads next you want to make sure

that you're not bidding too low to check

this go to Keyword Planner and see the

average bidding amount of the keywords

you're tar in if your bids are lower

than the average bids in your industry

that means your bidding too low and that

can affect the performance of the ads

there are two solutions to this issue

you can either increase the bids for the

whole campaign or you can increase it at

the ad group level the next major issue

is location settings most businesses get

location settings wrong and it can have

a disastrous effect on the performance

of your ad campaign go to your overview

section and select location now you want

to find the locations which are getting

a lot of clicks but no conversions and

remove them another mistake that a lot

of business make is that they just

Target the entire County you want to

break it down to specific areas within

the county rather than just targeting

the whole County this way you can have

custom landing pages for specific areas

the ads will appear more localized and

AD performance will be improved as a

result so the solution pause the

locations from where you're not getting

any conversions and Target specific

areas within a county Next Issue can be

the presence option in settings being

incorrect for this head on to settings

and in the location section click on

location options now here you'll see two

options and usually most businesses will

have the first option selected which is

present or interest if you have this

option selected then you'll get calls

and inquiries outside of the area you

selected so to get leads from your area

you want to select presents people in or

regularly in your targeted area this

will show your ads only to people who

live in your selected area you'll have a

much more focused and highly targeted

leads coming in you want to look at your

ad schedule settings next we've seen

some businesses run ads 24 hours a day

which is something you don't want to do

you want to run ads at the times of the

day which give you the best results

Google will give you data of the times

that your ads are performing the best

and then you can optimize them to run

only on those particular time slots some

businesses only work 9 to 5 but run ads

for 24 hours a day so if they get an

inquiry or a call after their working

hours it's a wasted lead because no one

is there to attend to the call instead

you want to optimize the ads to only

show when they're generating the most

amount of leads in short you don't want

to run ads 247 look at the data and

optimize your ads constantly for better

results next is the vice bidding issue

we've seen this many times when we

review a campaign there's lots of clicks

coming from tablets but no conversions

what you want to do is look at your

device buing and see which devices are

get to you the most amount of leads and

then increase the bid percentage for

instance let's say the tablet activity

is eating away at your budget but you're

not seeing any results come from the

expenditure then you can decrease the

budget by 100% this way your ads won't

be shown on tablets at all after that

you want to look at partner settings if

you have both of these options switched

on then your ads will be shown on

different websites in our experience

both of these options will get you

traffic and clicks on your ads but

you'll see little in terms of

conversions and quality leads so if both

of these options are switched on then

head on to settings and turn them off

the next issue is the times your ads are

running and not converting this issue

has to do with setting up a proper ad

schedule for instance you may see a lot

of clicks on your ads midday during

working hours but they get no

conversions at all conversely in the

evenings your ads are converting really

well because people are at home back

from work and have time to inquire about

your services if you see this you want

to start optimizing the ad timings for

evenings after that you want to look at

your bidding strategy when you first set

up an ad campaign you want to select and

maximize clicks as your bidding strategy

after the ads have been up and running

for some time and generated at least 20

conversions then you want to change the

bidding strategy from maximize clicks to

maximize conversions we've seen a lot of

businesses get lots and lots of traffic

and clicks on their ads but very little

to zero conversions that's because they

haven't changed their biding strategy so

if your ads are currently not generated

needs then your bidding strategy might

be the problem next up you want to check

the ad rotation settings this is Again

part of Google's AI you want to select

optimize for the best performing ads in

this option Google will see which ads

are performing the best and allocate

more of your budget to Those ads so if

you have multiple ads within an ad group

and you want to split test them then

this is the best option as Google is

really good at pushing your budgets to

the best performing ads if the second

option do not optimize is selected then

select the first option and you'll see

your ads perform much better next you

want to identify if your ads have a cost

per lead issue go into overview in your

Google ads manager and from here you can

see your cost per conversion currently

for this client one lead is costing

about

848 but let's say this was closer to 100

or even $200 then depending on the cost

of your product that could be an issue

if the cost per lead outweighs the

return you would get for someone using

the service you're promoting you'll want

to bring it down most businesses don't

even know how much their cost per lead

is so go into your overview section and

check if the cost per lead is above the

industry standard then put the amount in

the issue section and for the solution

put down the settings that have to be

changed in inside your Google ads to

bring the cost down to the industry

standard another issue we frequently see

is businesses running all their ads

through one ad group as you can see over

here we've got multiple ad groups for

this client we have different ad groups

for Recovery Services towing services

vehicle Towing and vehicle transport you

don't want to have just one ad group

with hundreds of keywords instead create

separate ad groups and optimize the ones

that are performing the best after that

you want to check your ad quality score

Google scores your ad on three different

parameters the quality of your ad the

quality of your ad copy and the quality

of your landing page for instance if

your landing page is not related to your

ads then Google will give you a low

quality score and you end up paying a

fortune per click this is because Google

wants to show the best ads so they will

penalize the ads with low quality scores

by charging them more quality score is

there to keep the really bad ads out of

Google's ecosystem otherwise there'd be

loads of lowquality ads floating around

ruining people's experience so Google

will punish the ads with low quality

scores and reward the ones with higher

scores from our experience a quality

score over five is really good anything

between 1 and four is considered a low

score and if you have this score you

really want to work on your ads to

increase it to check your quality score

select Search keywords in the overview

section as you can see our ads quality

score is 8 out of 10 which is considered

very good now it's not impossible to get

a 10 but it can be very time consuming

the majority of the time once you get

over five you'll be outperforming the

competitors in essence if you have a

high quality score your cost per click

will come down which in return will get

you more clicks for the same budget and

you end up getting more customers so

focus on getting the quality score above

five for a better performance of your

ads the next action is to check your ad

strength as you can see over here our ad

strength is good this is a good

indicator that our ads are unique and it

improves their performance you want your

ad strength to be between good and

excellent and for that to happen you

need to keep filling in all the

headlines the description and upload

plenty of images focus on making your

ads look as good as possible and your ad

strength will then go up to excellent

another issue that crops up regularly is

AD headline and description we review so

many ads that have three headlines and

maybe one description what you want to

do instead is to fill all the headlines

and all the descriptions with unique

selling points don't feel the headlines

and descriptions for the sake of it they

have to capture the attention of your

customers and make them click on your ad

so make them unique and creative if you

yourself aren't convinced with the

headlines you've written then go back

and start making them better after that

you want to check if you have an ad

extension issue in the overview section

select assets and then make sure all

these extensions are filled out

correctly go through each one of them

and check if they are set up as they

should be this is an example of how all

these ad extensions will look when

someone searches for your services these

are the site links and this is the logo

it all makes your business look more

professional and this here is the image

extension all of these extensions make

your ad look bigger more professional

and overall more appealing to the

customer the next issue is your ad could

be getting found for your competitor's

names what we found especially in

Industries with big players like

Plumbing is that some of our clients ads

show up for our competitors's keyword so

people click on the ad but don't end up

converting because well they were

searching for our competitors and not

our clients to avoid this go in Search

terms and check if you're targeting your

competitor's keywords if you are and

those keywords are getting clicks but no

conversion then pause those keywords or

remove them from your ads all together

next you might be facing conversion

tracking issues to check conversion

tracking issues go to tools and settings

and select conversions from here you can

set up your conversion tracking now some

businesses have 20 different conversion

trackers on for one hand and from our

experience it's a bit excessive you want

to have conversion tracking for actions

that lead to sales so for this client we

have only conversion tracking on for a

few actions the first one is the lead

form from the website we also have it on

for phone calls through the call

extensions and phone calls from the

website that's it next is time to see if

Google recommendations are turned off go

into campaign setting and then select

recommendations and then click Auto

apply here Google will have a ton of

recommendations on how to set up and

manage your ads and if they're on Google

will use it Ai and algorithms to Target

keywords that it thinks your customers

might search for and then show them your

ads now this will increase traffic and

the amount of keywords your ads are

being found for but we found it wastes a

lot of budget and the cost per lead goes

up significantly so turn off the

recommendations and do it manually or

else Google will end up burning through

your budget another major issue that

affects the performance of the ads is a

bad landing page experience if you're

getting loads of traffic loads of clicks

from their ads but aren't seeing any

conversions it means you have a landing

page issue you don't want to send all

your traffic to a lowquality landing

page or even worse your homepage for

instance if you're running an ad about

boiler repairs you don't want to send

potential customers to your plumbing

websites homepage that they'll have to

navigate to find what they're looking

for instead direct them to a customized

boiler repairs landing page similarly if

you're running multiple ads for

different Services then you should have

a landing page dedicated to each service

if you do this you'll see a sharp

increase in the number of leads from

your ads most of the time we see

businesses sending their ad traffic to

their website homepage which is a big no

no when it comes to optimizing landing

page the first thing you want to look at

is your hero section that's the top part

of your landing page and you want to

make it look as good as possible this is

because sadly most people won't scroll

past the top in just one glance they

will assess it and ask themselves is

this landing page solving my problem is

it a credible business does it have a

good offer and if the answer to all

those questions is yes then they'll make

an inquiry another thing customers ask

themselves is does it have images of the

work you want to go through your landing

page and upload real images of your work

pictures of your team and business and

don't use stock images this will help

build trust and credibility in your

business alongside that your landing

page should have a unique offer your

offer has to be so unique and so good

that the customer finds it impossible to

say no so think about your service and

what would motivate someone to make an

instant purchase from you it could be

something that you can use to sell your

service or product and give such a good

reason to buy they find it hard to say

no next your landing page should have a

very clear call to action you don't want

to overcrowd and confuse your customers

with 20 different calls to action there

has to be a one or maximum of two very

clear and prominent calls to action on

your landing page it should be clear as

day what action they have to take in

order to make an inquiry about your

services make it as simple and as easy

as you can after that your landing page

has to look good on both desktop and

mobile devices according to a recent

study 61.9% of Google ads clicks come

from mobile devices your landing page

has to perform well on mobile devices

and not just on desktop as you can see

on mobile the contact number is

prominently displayed at the top you can

access the navigation bar easily and you

can smoothly navigate throughout the

landing page this landing page is so

easy to navigate and that's exactly the

point make the landing page simple and

easy to use next you want to ensure that

the landing page matches the ad group on

the ad level you have to make sure that

your display path in this case boiler

service will go to a landing page for

boiler services and not to a generic

Plumbing website or a landing page so

the landing page has to be all about the

different types of boilers you offer all

the types of boiler Services the finance

option and everything related to boilers

similarly if your ad is about a

emergency plumbing services then your

landing page should be all about

emergency plumbing services next you

want to have reviews from trusted

sources on your landing page instead of

written reviews include screenshots of

reviews from trusted sources like trust

pilot Facebook or Google you want to

make sure that your review is lifted

from somewhere that is real and your

customer can instantly recognize it if

your customers even have an ounce of

doubt about the authenticity of the

reviews or testimonials they will leave

the page and finally you want to add

accrediations on your landing page just

like reviews accrediations build trust

in your business and gives your customer

an extra sense of security and a level

of comfort when dealing with your

business and that's it a complete Google

ads or it for you to revive a dead

campaign and bring in more leads thank

you for watching until the end I hope

you got a lot out of the video so our

goal here is to help you generate the

best quality leads you can fill out your

diary with more customers and grow your

business and that's it from me and by

the way if lead generation is a problem

with you right now then there's a link

in the description that will help you

solve that problem in under 3 minutes I

want to say a big thank you again for

watching this video if you want want to

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a great day I'll see you on the next

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