1.3.2 Create a new Google Analytics account and property - New GA4 Analytics Academy on Skillshop

Summary

This video tutorial guides viewers through creating a Google Analytics account and property. It starts with visiting analytics.google.com and selecting 'Start Measuring.' Users are then prompted to name the account, choose data sharing settings, and create a property with time zone and currency preferences. The video emphasizes selecting business objectives to tailor reports, offering the option to customize later. It concludes with account and property creation after agreeing to terms of service.

Takeaways

• 🔑 Start by visiting analytics.google.com to set up a new Google Analytics account.
• 📝 Name your account and choose data sharing settings during the setup process.
• 🏢 Most small to medium-sized businesses will have one account and one property, but you can create multiple properties if needed.
• 📍 Name your property and select the appropriate time zone and currency for your reports.
• 🏢 Answer basic questions about your business to tailor the analytics experience.
• 🎯 Choose your business objectives to generate reports that align with your goals.
• 📈 If unsure about business objectives, select 'Get Baseline Reports' and customize later.
• 📑 Correctly identifying business objectives ensures that reports are more relevant to your business needs.
• ✅ Agree to the terms of service to finalize the creation of your account and property.
• 🎉 Once completed, you'll have a new Google Analytics account and property ready to use.

Q & A

What is the first step to set up a new Google Analytics account?

The first step is to visit analytics.google.com and select 'Start Measuring'.

What should you do after selecting 'Start Measuring' on Google Analytics?

After selecting 'Start Measuring', you should name the account and choose your data sharing settings.

How many properties can you create under a single Google Analytics account?

You can create multiple properties under a single Google Analytics account, but most small or medium-sized businesses will have a single account and property.

What factors determine the need for multiple properties under one analytics account?

The need for multiple properties depends on the structure of things like lines of business, parent entities, and more.

What information is required when naming your property in Google Analytics?

When naming your property, you need to select the time zone and currency for your reports.

Why is it important to answer basic questions about your business in Google Analytics?

Answering basic questions about your business helps Google Analytics to generate reports that are specific to your business's needs.

What is the 'Get Baseline Reports' option in Google Analytics and when should it be chosen?

The 'Get Baseline Reports' option is for users who aren't sure about their business objectives. It generates basic reports that can be customized later.

Can you change the business objectives in Google Analytics after setting them initially?

Yes, you can change and customize the business objectives and reports later, even after initially setting them up.

What is the final step in creating a Google Analytics account and property?

The final step is to choose your business objectives, agree to the terms of service, and your account and property will be created.

What should a medium-sized business consider when setting up a Google Analytics account?

A medium-sized business should consider its business objectives, time zone, currency, and the structure of its lines of business or parent entities when setting up a Google Analytics account.

How does choosing the correct business objective affect the reports in Google Analytics?

Choosing the correct business objective ensures that the reports generated are more relevant and tailored to the specific goals and needs of the business.

Outlines

00:00

🔑 Setting Up a Google Analytics Account

The video script outlines the process of creating a new Google Analytics account. It begins with visiting analytics.google.com and selecting 'Start Measuring'. Users are then prompted to name the account, choose data sharing settings, and proceed to the next step. The script emphasizes that while multiple properties can be created under one account, most small to medium-sized businesses will only need one. Naming the property, selecting the time zone, and setting the currency for reports are crucial steps. The script also covers the importance of answering basic business questions and choosing business objectives, which will influence the type of reports generated. The 'Get Baseline Reports' option is recommended for those unsure, with the flexibility to customize reports later. Finally, agreeing to the terms of service completes the account and property creation.

Keywords

💡Google Analytics

Google Analytics is a widely used web analytics service offered by Google that allows businesses to gather statistics and insights about their website traffic and user behavior. In the context of the video, Google Analytics is the primary tool being discussed for setting up an account and property, which are essential steps for businesses to monitor and analyze their online presence and performance.

💡Account

In the video, an 'account' refers to the primary entity in Google Analytics where all the data and properties are managed. It's the overarching container for all analytics data. The script instructs viewers to name their account, which is a crucial step as it helps in organizing and identifying the data source for specific business needs.

💡Property

A 'property' in Google Analytics is a specific website, app, or stream of content that you want to measure. It is a subset of an account and is used to collect data for a particular web presence. The script mentions creating a property under an analytics account, which is necessary for businesses to track and analyze the performance of individual websites or apps.

💡Data Sharing Settings

Data sharing settings refer to the options that determine who can access and view the data within a Google Analytics account. The video script mentions selecting these settings during account creation, which is important for businesses to control the privacy and distribution of their analytics data.

💡Time Zone

The 'time zone' in Google Analytics is used to ensure that the data reports are aligned with the local time of the business's target audience or operational hours. The script highlights selecting a time zone when setting up a property, which is essential for accurate reporting and analysis of user engagement and behavior patterns.

💡Currency

In the context of Google Analytics, 'currency' settings are used to report financial metrics in the currency that is most relevant to the business's operations. The video script includes selecting a currency for reports, which is important for businesses to accurately measure and compare financial data such as e-commerce transactions.

💡Business Objectives

Business objectives in Google Analytics are the goals or aims that a business wants to achieve, which can influence the type of data and reports that are generated. The script emphasizes choosing business objectives, which helps tailor the analytics reports to be more relevant and actionable for the business's specific needs.

💡Baseline Reports

Baseline reports in Google Analytics provide a standard set of data and insights that give businesses a starting point for understanding their website or app's performance. The video script suggests choosing the 'Get Baseline Reports' option if unsure about specific business objectives, which allows businesses to begin monitoring their analytics data without being overwhelmed by customization.

💡Terms of Service

The 'terms of service' are the legal agreements that users must agree to in order to use a service, such as Google Analytics. The script mentions agreeing to these terms as a final step in creating an account and property, which is a standard practice to ensure that users understand and comply with the rules and conditions of using the platform.

💡Reports

Reports in Google Analytics are the visual presentations of data that provide insights into website or app performance. The video script discusses generating reports based on business objectives, which are crucial for businesses to make informed decisions and optimize their online strategies.

💡Customization

Customization in Google Analytics refers to the ability to tailor the analytics platform to fit specific business needs, such as changing report types or adding specific metrics. The script mentions that reports can be changed and customized later, which is important for businesses to adapt their analytics tracking as their objectives and strategies evolve.

Highlights

Visit analytics.google.com to set up a new Google Analytics account.

Select 'Start Measuring' to begin the account creation process.

Name the account and choose data sharing settings.

Create a property under the analytics account.

Most small or medium-sized businesses will have a single account and property.

Name your property and select the time zone and currency for reports.

Answer basic questions about your business for setup.

Choose business objectives to generate specific reports.

Select 'Get Baseline Reports' if unsure about business objectives.

Customize reports later to better suit your business needs.

Choosing the correct business objective makes reports more relevant.

Agree to terms of service to finalize account and property creation.

Account and property creation is completed after agreeing to terms.

Multiple properties can be created under one analytics account.

The structure of properties depends on lines of business and parent entities.

Business objectives are crucial for generating relevant reports.

The account setup process is user-friendly and straightforward.

Upbeat music is used to create an engaging tutorial experience.

Transcripts

(upbeat music)

- Let's walk through the steps

to create a new account and property.

To set up a new Google Analytics account,

first visit analytics.google.com and select Start Measuring.

Then name the account and choose your data sharing settings.

We'll name our account My New Account, and select Next.

You can create multiple properties

under an analytics account, but most small

or medium-sized businesses will have a single account

and property, depending on the structure for things like

lines of business, parent entities, and more.

Name your property and select the time zone

and currency for your reports.

Then, you'll answer a couple

of basic questions about your business.

Let's say we're a medium-sized business.

Next, you'll be asked to choose your business objectives.

This step is important because it will generate reports

specific to the business objectives that you choose.

If you aren't sure, choose the Get Baseline Reports option.

You can always change and customize these reports later,

but choosing your correct business objective

will make the reports more relevant to your business.

Once you choose your business objectives

and agree to the terms of service,

your account and property will be created.

(upbeat music)