9 Essential High-Income Skills
Summary
TLDRThe speaker shares insights on achieving financial success by mastering nine key skills, starting from earning $1,000 a month to reaching $100,000 a month. These skills include entering a flow state for productivity, cognitive restructuring for belief in success, mentor discernment for guidance, finding product-market fit, distribution hacking for reaching the right audience, persuasion to communicate value, identifying one's unique edge, building consumer surplus through product excellence, and leveraging efforts for passive income. The emphasis is on intrinsic and extrinsic motivation, personal brand development, and the importance of selling and building a business.
Takeaways
- 🎯 Achieving financial success is closely tied to mastering specific skills, which can vary depending on the income level one aims to reach.
- 🚀 The first key skill is entering a 'Flow State', where one is fully immersed and productive for extended periods, leading to high-quality work output.
- 🧠 Cognitive restructuring is crucial for belief transformation, shifting from self-doubt to confidence in one's ability to achieve financial goals.
- 🧐 Finding the right mentor can significantly accelerate income growth, providing guidance and beneficial beliefs.
- 🎯 Focus is vital at both micro and macro levels; mastering Flow State in detail-oriented tasks and concentrating on a singular goal.
- 🔍 Product-Market Fit is essential, solving specific problems for a target audience (Avatar) to create value and generate income.
- 🚀 Distribution hacking involves leveraging one effective channel to reach the target audience, rather than spreading efforts across multiple platforms.
- 💬 Persuasion is the art of effectively communicating the value of products or services to convince potential customers to make a purchase.
- 🌟 Finding one's unique edge and honing it can lead to high demand and a distinctive competitive advantage.
- 🛠️ Building products or services that create consumer surplus—providing more value than the cost—encourages repeat business and long-term financial success.
- 🔨 Leveraging efforts through content, code, money, and people allows for passive income and scales earnings beyond direct time investment.
Q & A
What are the three skills that can take a beginner from zero to $1,000 a month?
-The three skills mentioned in the script for taking a beginner from zero to $1,000 a month are not explicitly listed. However, the first skill discussed is Flow State proficiency, which involves the ability to focus and enter a state of deep work where one is fully immersed and productive.
How does the speaker suggest one can achieve Flow State?
-The speaker suggests achieving Flow State by removing dopamine-inducing activities such as gaming, watching porn, YouTube, and Netflix from one's life. This is to ensure that work becomes the most enjoyable activity, allowing individuals to enter the Flow State more frequently and produce high-quality work.
What is the significance of cognitive restructuring in the context of the script?
-Cognitive restructuring is significant as it allows individuals to change their limiting beliefs. It involves writing down current beliefs and dissecting them to identify and replace them with more empowering ones. This technique is derived from cognitive behavioral therapy and is crucial for belief systems that support success and goal achievement.
How does the speaker describe the role of a mentor in one's journey to making $100,000 a month?
-The speaker emphasizes the importance of finding the right mentor who can provide valuable insights and guidance. A good mentor can help an individual transition from making $3,000 a month to $100,000 a month by imparting beneficial beliefs and teaching skills that lead to success. The speaker suggests immersing oneself in the mentor's content and learning from their experiences and teachings.
What is the 'focus squared technique' mentioned in the script?
-The 'focus squared technique' refers to having focus on two levels: micro and macro. Micro focus is about entering Flow State and being fully immersed in one's work, while macro focus is about concentrating on one goal and one path that is most likely to lead to that goal. This technique helps in avoiding the distraction of multiple projects or following too many different gurus, instead focusing on what works and is most effective.
What is the first rule of business according to the speaker?
-The first rule of business, according to the speaker, is to learn from people who are ahead of you. This approach saves time by leveraging the knowledge and experience of those who have already made the mistakes and achieved success.
What does the speaker suggest as the best way to reach people and gain their attention?
-The speaker suggests joining groups, communities, or forums related to the target audience as the best way to reach people and gain their attention. By posting valuable content in these forums, one can ensure visibility and engagement from the right people.
What is the speaker's view on building an audience for beginners?
-The speaker advises most beginners against building an audience as it can take years to see results. Instead, they should focus on reaching out to people directly and trying to make them customers. Building an audience should be reserved for those who are passionate about content creation and have unique advantages.
How does the speaker define 'product-market fit'?
-The speaker defines 'product-market fit' as solving a specific problem for a defined group of people (the avatar) in a way that creates value. It involves understanding the target market's pain points and offering a solution that delivers the desired results, thereby creating value that the customers are willing to pay for.
What is the importance of personal branding according to the speaker?
-According to the speaker, personal branding is important from the early days as it represents how others view you. It's not just about creating content but also about being a good person, delivering great work, and helping others. A strong personal brand can lead to more business and better opportunities.
What are the two skills the speaker believes one should learn to get rich?
-The speaker believes that the two skills one should learn to get rich are selling and building. While building is important, it's not essential to reach $10,000 a month, but selling is crucial as it directly leads to income.
How does the speaker suggest leveraging time to reach $100,000 a month?
-The speaker suggests leveraging time by finding ways to earn income without direct personal involvement. This can be achieved through creating content, coding, or employing people so that income is generated even when one is not actively working. The goal is to decouple the time put in from the output generated.
Outlines
🚀 The Path to Six-Figure Income: Skills for Success
This paragraph outlines the speaker's journey to making $100,000 a month through three distinct businesses, emphasizing that income is tied to skills. The speaker identifies nine key skills that can take a beginner from zero to $100,000 a month. These skills range from entering a flow state for productivity, cognitive restructuring to adopt empowering beliefs, and discerning valuable mentorship. The speaker stresses the importance of focusing on work and eliminating distractions, as well as the necessity of personal growth and mentorship in achieving financial success.
🧠 Cognitive Restructuring and Mentorship
The speaker discusses the power of cognitive restructuring, which involves changing limiting beliefs that hinder progress. By adopting empowering beliefs, individuals can overcome self-imposed barriers and achieve their financial goals. The speaker also highlights the role of mentors in accelerating financial growth, sharing personal experiences of how finding the right mentor led to a significant income increase. The paragraph emphasizes the importance of seeking genuine mentors and avoiding fake gurus, as well as the value of deeply studying and implementing the teachings of successful mentors.
🎯 Finding Product-Market Fit and Distribution Hacking
The speaker explains the concept of product-market fit, which is crucial for generating revenue. It involves identifying a specific problem that a target market (avatar) faces and offering a solution. The speaker argues that understanding the target audience is key to creating value and achieving success. Additionally, the paragraph discusses distribution hacking, which is about finding effective ways to reach the target audience. The speaker suggests focusing on one platform and becoming the most valuable contributor to the community, which naturally leads to sales and growth.
📈 Building Personal Brand and Persuasion
This paragraph emphasizes the importance of building a strong personal brand, which is essentially how others perceive an individual. The speaker advises investing in personal brand from the early stages by delivering excellent work and being a good person. The paragraph also delves into the skill of persuasion, which is essential for selling products and services. The speaker explains that persuasion involves clearly articulating the features and benefits of a product, and it's about communicating value to potential customers.
🔥 Finding Your Edge and Creating Consumer Surplus
The speaker discusses the importance of finding one's unique edge, which is the skill or talent that sets them apart from others. This edge should be in high demand and low supply. The speaker also talks about creating consumer surplus, which means providing so much value that customers are compelled to keep buying. The key is to deliver more value than what is paid, leading to repeat purchases and long-term customer loyalty. The speaker stresses that product building and solving real problems for customers are the foundations of successful businesses.
🌐 Leverage: The Key to Scaling Income
In this paragraph, the speaker explains the concept of leverage, which is the ability to generate income without a direct correlation to the time invested. The speaker encourages finding ways to multiply efforts, such as transitioning from one-on-one coaching to group coaching or creating content that can reach a wider audience. The goal is to work smarter, not harder, by employing leverage in various forms, such as content, code, money, and people, to continue generating income even when the individual is not actively working. This approach is crucial for scaling income from $10,000 to $100,000 a month.
📚 Case Study: From Zero to Six Figures
The speaker invites the audience to learn more about their journey from zero to six figures by watching a detailed case study video. This video promises to provide insights into the specific businesses the speaker created and the strategies employed to achieve financial success. It serves as a practical example of applying the skills and principles discussed in the previous paragraphs.
Mindmap
Keywords
💡Flow State
💡Cognitive Restructuring
💡Mentor Discernment
💡Product-Market Fit
💡Distribution Hacking
💡Persuasion
💡Finding Your Edge
💡Building
💡Leverage
💡Personal Brand
Highlights
Income is dependent on the skills one possesses.
There are three skill sets that can take a beginner from zero to $1,000 a month, $10,000 to $110,000 a month, and $10,000 to $100,000 a month.
Flow State proficiency is the first key skill, which involves being fully immersed in work and producing high-quality output.
Success requires focus, and Flow State can predict the level of success someone will achieve.
Cognitive restructuring is the second skill, which involves changing limiting beliefs to empower oneself towards success.
Mentor discernment is the third skill, which means finding and learning from the right mentors to accelerate success.
Finding product-market fit is crucial for creating value and earning money by solving specific problems for a target audience.
Distribution hacking involves using a single channel to reach people effectively, rather than spreading efforts across multiple platforms.
Persuasion is the art of communicating the value of your product to convince potential customers to make a purchase.
Identifying one's unique edge or skill that sets them apart from others is essential for reaching $100,000 a month.
Building consumer surplus is about creating products or services that provide more value than the price paid, leading to repeat business and customer loyalty.
Leverage is the key to scaling income from $10,000 to $100,000 a month by creating passive income streams and systems that work for you.
Removing dopamine-inducing activities from one's life can help in achieving Flow State and increasing productivity.
Understanding the target market or 'avatar' deeply is fundamental to solving their problems and creating a successful business.
Investing in personal brand early on can have long-term benefits and help in establishing credibility and trust with customers.
Beware of fake gurus and only follow those who provide substantial value for free before considering their paid offerings.
The first rule of business is to learn from those who are ahead of you to avoid making the same mistakes they did.
Transcripts
hey so I'm 24 I've made $100,000 a month
in three different businesses and that's
taught me that the income someone makes
is dependent on the skills that they
have and there's three skills that when
learned take a beginner from zero to
$1,000 a month three skills that get
someone from ,000 to $110,000 a month
and three that get someone from $10 to
$100,000 a month so in this video I want
to break down all nine of the skills
that'll take you from zero to $100,000 a
month this video is based on a tweet
storm that I creater that went viral and
had absolutely incredible responses and
it's also based on me meeting dozens of
people making $100,000 a month and
Beyond this is the $100,000 a month
skill stack and the very first skill is
Flow State proness now the problem with
beginners is they dopamine addicted rats
and success requires Focus but dopamine
addicted rats can't focus and I really
believe that you can predict the amount
of success that somebody's going to have
by the frequency they enter the Flow
State the frequency they enter the state
where they're fully immersed in the zone
deep into hours of work making
incredible their best work happen and
the reason this is the case is because
success is a huge output lots of money
in short periods of time that's a huge
output and big outputs unless you have
massive leverage require huge inputs and
the only way that a human being is able
to create a lot of energy into this
Earth is through the Flow State that's
where humans are able to create their
best work CU that's when the
self-consciousness and the self-doubt
removes itself and hours go past in what
feels like minutes and weeks worth of
work can get done in hours the best work
that humans have ever created came as a
byproduct of Flow State and generally
that amount of energy can only come from
an intense love of the work or just a
really really really strong desire for
me I just hated the idea that I was
going to have to work in a job that I
hated and that filled me with such
incredible desire for Freedom that that
forced me to do things that I didn't
want to do got me into the Flow State
and ended up in me achieving some
results for other people they just love
the work that they do and that love of
the work allows them to obsess over it
so they can put in insane amounts of
inputs to get the insane outputs so it
either requires intrinsic motivation
just loving the work or extrinsic
motivation really being driven by
achieving some sort of a thing so the
first thing you need to do is remove the
dopamine inducing activities the gaming
the porn the YouTube the Netflix from
your life until work becomes the most
fun thing for you to do and this is why
Alex Becker says that in order to get a
beginner to $10,000 a month the first
thing you need to tell them to do is to
make their bed he doesn't mean make
their bed he means clean up their life
all beginners generally have incredibly
messy lives their brain is fried it's
chaotic that's why Sam oven says that
people people don't have business
problems they have personal problems
that reflect in their business and the
thing that hold beginners back from
starting to make money generally isn't a
lack of marketing skills or sales skills
it's that the fundamentals aren't in
place they're sleeping badly they're
spending 5 hours a day on YouTube 8
hours a day playing video games of
course you're not going to be able to
achieve tremendous success if that's
what you're doing skill number two
cognitive restructuring Henry Ford says
whether you believe you can or you
believe you can't you're right if you
believe that you can get $10,000 a month
$100,000 a month a million dollars a
month then you can't because if you
don't believe that you can get there you
won't even try this was the thing that
held me back from even getting started
and uploading my first YouTube video for
ages I remember telling my mentor at the
time I don't believe that I can do it
and because I didn't believe that I
could do it I didn't even try Tom Bilu
who's a billionaire he built the brand
Quest Nutrition has a impact Theory
belief system and one of the most
powerful beliefs that he has on there is
that you should do and believe that
which empowers you what's true and
what's less true is less important than
what's beneficial and what's
unbeneficial you should do and you
should believe the things that will get
you to where you want to get to doesn't
matter whether it's true just think what
does somebody need to believe in order
to get the things that I want to get and
the very first thing is believing that
you can do it and cognitive
restructuring ing is a technique taken
from cognitive behavioral therapy that
allows you to change the beliefs that
you have in your mind it basically is
writing down the beliefs that you
currently hold and just writing down
some of the thoughts that you have about
achieving your goals and what will
happen is over time you'll end up
writing a single belief that you have it
could be this is going to take me too
long or it's impossible or it's too
saturated or AI is going to come and
replace all of us and then what you need
to do is you need to dissect that belief
and really break it down ask yourself
questions like what what evidence
supports this belief or even what belief
is beneficial for me to adopt and then
when you identify that you look for
evidence in the real world that supports
that belief because the beliefs that you
have dictate your entire reality it's
the most important thing it's the
operating system that dictates human's
life and rewiring those things is some
of the most beneficial things CU One
Singular belief can completely halt
progress towards whatever goal that you
have so cognitive restructuring is the
process of rewiring the beliefs that you
have from negative to beneficial skill
number three Mentor discernment I went
from $3,000 a month to $100,000 a month
very quickly as soon as I found the
right Mentor for me now beware of fake
gurus there are people out there that
have things that are not worth the price
but look desperately and endlessly for
the real gurus and when you find
somebody that you think has information
that can get you from where you want to
get to from where you are to where you
want to get to obsess and go all in one
of my first mentors was Sam ens when I
found him I spent thousands of hours
consuming his content I watched
thousands of hours of his recordings and
he gave me some beliefs that were
massively beneficial towards my success
and as a beginner you know the
importance of goal setting right but as
a beginner it's so difficult to set good
goals it's like where do I start what do
I want do I want this you see other
people you're like maybe I want that the
best thing for a beginner to do instead
of setting a goal is to look for
somebody that you admire that's much
easier and then try and get their life
do the things that they would do if they
were in your situation look at what they
used to do when they were a beginner
look at what they're teaching look at
what they've learned look at the
mistakes that they've made it's much
easier instead of setting an an abstract
goal to look at a mentor that you look
up to and say I'm going to do what they
tell me to do because I want the life
that they have have that's so much more
concrete and there's this important
thing called the focus squared technique
there's two sorts of focus that you need
to have if you want to reach success the
first one is focus on a micro level this
is the Flow State thing that we talked
about previously the second thing is
Flow State on a macro level so many
beginners try and start five different
businesses or they're watching eight
different gurus that are all telling
them to do different things or maybe
they think I'm going to try loads of
different businesses and I'll see which
one takes off the reality is that all of
them will work the one that works is the
one that you make work so you need to
focus down on your work and focus up on
the one goal and the One path that you
think is most likely to get you to that
goal but in a world of endless
information and endless content creators
and endless books and endless everything
endless chaos that comes with the
Internet it's very difficult to get that
macro level focus without a mentor so
search endlessly search the weird nooks
and crannies of the internet follow your
curiosity find random internet gurus
read books watch YouTube videos and when
you find somebody that you believe has
the information that you need to get you
to where you want to get to go all in on
that person later when I found Nal rakan
and Alex hosi who are two more business
mentors of mine I transcribed all of
their YouTube videos I transcribed all
of their podcasts I scraped all of their
tweets off of their Twitter I found all
of their blog posts all of their guest
articles everything that they'd ever
created the books that they had and I
put it all into one searchable database
so that whenever I wanted to learn a
specific thing from them say I wanted to
learn the skill of learning or say I
wanted to learn the skill of persuasion
from them I could get all of the content
they've ever created and search through
it all I can search the word persuasion
and it finds all the times they've ever
mentioned it so I can absorb all of
their knowledge as quickly as humanly
possible that's how seriously I take
Mentor discernment I've spent hundreds
of thousands of dollars in online
Internet mentors of mine coaching
courses and it's been incredibly
beneficial now Beware of the fake gurus
right like and generally it's pretty
obvious if you think somebody's a fake
Guru they probably are a fake Guru
somebody's making huge huge huge massive
promises to you if someone's relying on
flexing uh material objects to you if
somebody doesn't provide you with insane
amounts of value before they ask you to
buy something these are some flags that
you can look for generally the best
thing to do is only buy from somebody
who's giv you more value for free than
the money that you're about to give them
so if you watch somebody and you're like
wow this person's giv me $1,000 worth of
value you can spend $1,000 with them
don't if someone's just using sales
techniques to get you to buy something
and promising you that they have
valuable things to tell you don't trust
them they need to prove that they have
valuable things to you before you give
them a penny and one of the tweets that
I put out recently is that the first
rule of business is to learn from people
ahead of you it sounds so incredibly
simple but it's so true unless you want
to spend years making all the mistakes
yourself find somebody who's ahead of
you and they will have learned things
that you haven't yet learned and they
can just tell you those things and it
can it's like a time portal a a piece of
knowledge and insight in new belief is a
time portal instead of you spending
years to make the mistake to learn the
lesson they've made the mistake and they
can share the lesson with you and if
you're smart you can skip time that it
takes most people to learn something all
right part two the $10,000 per month
skill stack really getting to $10,000 a
month it's just about picking one Avatar
selling them one product and getting
traffic through one channel that's it
getting to six Biggers is literally just
like sell something to someone it's all
you have to do to get six big one
channel one product one Avatar you don't
have to do anything else so skill four
is finding product Market fit you need
to to solve for the I help blank to
blank I help Avatar to achieve results
because really money is just an exchange
of value how do you create value by
solving somebody's pain how do you solve
somebody's Pain by solving their
problems so money is an exchange for
solving problems so if you help a group
of people to solve a specific problem
and achieve a specific result that will
remove the group of people's pain which
will create value which they will give
you for money that's it so I help blank
to blank you just need to help people
achieve a transformation and they'll
give you money for it so that's the
first thing that you need to do and when
most people do this they think well I
know Facebook ads I know content
marketing that's the second part that's
the result I help group of people to get
better at content marketing but if you
start with a skill now you're a solution
in search of a problem which is the
biggest mistake mistake that most
business owners make they have something
they think is cool they have some new
technology that they think is valuable
and then they go looking for a problem
but what if the solution that you have
is a solution to a non-painful problem
well the solution to a problem that
doesn't even exist now it's not even a
solution it's nothing it's just
something in the world you want to first
start with a group of people and the
more you understand that group of people
the more you'll understand the problems
that they have and then you can look
through your skill sets and look out
there in the world for solutions to
their problem and now you're guaranteed
to create value which you can use to get
money you shouldn't study business you
should study a niche and when you
understand the niche what business you
should start becomes completely obvious
because you see what problems they have
and you know which ones you can solve so
you really want to understand a group of
people a market a niche an avatar better
than they understand themselves as soon
as you do that money will start coming
because as soon as you can articulate to
somebody their problem better than they
understand it themselves they will
automatically believe that you have the
solution because they'll think if this
person empathizes with me they know my
problem so well then this person must
also know the solution to this problem
so if you just understand people this
solves for marketing all marketing is is
it's speaking to people in the language
that's going on inside of their head to
get their attention it solves for sales
when you understand somebody you know
what needs to be said or what needs to
be shown to them to get them to buy and
it solves product when you understand
somebody you know what they need to do
to solve their problems so understanding
a group of people solves for entire
business it's the very very fundamental
step when you understand somebody and a
group of people you can build the entire
business get all of the messaging create
content run the ads build the product
all based on your understanding but I do
think it's worth mentioning at this
point a lot of people give a lot of
credit to first move is Advantage they
think that's a massive incredible thing
you want to be first to a market now the
this is true all big billion dollar
businesses generally were first to
Market but it's incredibly risky if
you're the first person to do something
you're going into Uncharted Territory
you're taking a gamble you're taking a
risk and most times the reason that
people haven't done that thing is
because they've tried it and it wasn't
profitable so they stopped well they saw
that it wasn't going to be profitable so
they didn't even try so generally what
it's easier to do is it's easier to
steal product Market fed it's easier to
look at the market place around you see
who's doing well and then just do what
they're doing but better do what they're
doing but help people get results
quicker do what they're doing but do it
slightly differently instead of going in
completely Uncharted Territory steal
product Market fit skill number five
distribution hacking now that you've
understood somebody you've got your life
in order you fixed your sleep you're in
Flow State all of those things now you
need to get in front of the people that
you're trying to get in front of and
what happens at this point is most
people think right I'm going to start
running ads I'm going to start doing
Outreach I'm going to start creating
content and I'm going to start creating
content on Snapchat on Instagram on
YouTube on Tik Tok no to get to $10,000
a month you just need one channel you
just need one way to reach a group of
people don't pick Facebook and YouTube
and just pick one platform Twitter or
YouTube or Outreach or ads or joining
groups and helping people get results
that way all you need is just one way to
get in front of people because really
your business is is its people right
almost everything you want in life is
related to other people if you want to
make money you don't make money other
people give you money if you want
respect and status you can't get that if
you're alone you want the respect and
status of other people if you want to
feel proud of the work that you've
created often that comes because other
people look up to the work that you've
created so whilst this may not be ideal
most of the things that you want love as
well is all from other people but in
order for you to get other people to
give you the things that you want them
to give you you need to reach them first
now Alex hosi has the core four warm
Outreach cold Outreach creating content
running paid ads those are the four
different ways for you to get traffic
those are all incredible and you should
pick one of them and just do that thing
there's also another one that probably
fits into one of his buckets that I
think is the easiest way for beginners
to get started you can call it the group
strategy what you want to do is you want
to find groups or communities or forums
of people that you're trying to reach
now if you post in these forums the
algorithms are a lot less complicated
than something like the YouTube
algorithms or the Twitter algorithms
which are really competitive if you post
on a Reddit Forum you post in a Facebook
group you're almost guaranteed to get
some attention of the people you're
trying to get the attention of even if
your post isn't that good and this is
what I did to grow my YouTube channel in
the beginning I was creating content
about stoicism I was getting like four
views from the YouTube algorithm so I
found the r/ stoicism subreddit and I
posted my my videos in there and I'm
guaranteed to get some views because
people check the Forum and there's not
many other posts on there so they watch
my videos even if they're not good it
gets me a start Hamza big personal
development YouTuber 2 million
subscribers got his start by posting his
videos on my Reddit I created a dopamin
detoxing subreddit he got his first
th000 subscribers or something like that
from my subreddit and posting his videos
on there you can join Facebook groups
you can go on Reddit there's multiple
different ways for you to do this do it
on random forums and you're guaranteed
to get the attention of the people
you're trying to get the attention of
but don't be weird don't be creepy join
the groups and become the most valuable
person join the groups and help people
for free join the groups fall in love
with the kind of people that you're
trying to reach and just help them
without trying to sell them something
the selling will happen as a byproduct
after you just become insanely valuable
and give give give give give and I think
it's also worth mentioning at this point
that my advice to most beginners would
be don't start an audience just try to
get a customer building an audience can
take years in order for results to start
to come and most beginners just want to
make $3,000 a month $5,000 a month
$10,000 a month as quickly as humanly
possible so they can drop out of college
leave their job and do the thing that
they love fulltime if that's the case
generally building an audience isn't the
fastest way to do that unless you have
some unique superpower unless you're
insanely passionate about creating
content unless that just what you want
to do and you refuse to do anything else
and you just want to be a YouTuber or
you want to be a content creator and
you're insanely passionate about it then
sure you can do it it may take you
longer unless you have insane
competitive advantages but for most
people the best way if your goal is
$5,000 a month is just to reach out to
people and try to make them give you
money that's it no need to build a
million subscriber audience just try to
monetize early but one thing that is
worth noting is that every single human
human being on this planet has a
personal brand everyone you think
personal brand you think of Gary V but
you have to realize that all the
personal brand is it's just how other
people view you and unless you're
completely isolation on an island with
nobody else around you there are people
around you in your life on your Facebook
profile on your Instagram profile on
your YouTube people that know you from
work they all think about you a certain
way everybody has a personal brand and
one of the things that you want to
invest in early is your personal brand
that doesn't mean creating content it
just means if you have a customer you do
great work for them you overd deliver so
that they give you a review and now they
think of you more positively and they're
more likely to tell their friends you
can start loads of businesses I've had
businesses before and then I stopped and
then there's other businesses that I've
had that I've started and then I've
stopped but the one thing that I've
never stopped doing is being Andrew
Kirby so that Andrew Kirby personal
brand is the thing that I will take with
me to my grave and it's the thing that
will continue to comp pound year
over-ear as more people know about me as
more people hear about me as I interact
with more people as I create more
content that's the thing that's going to
stay with you for life so the last thing
you want to do is have a bad personal
brand invest in the personal brand from
early days even if that doesn't mean
creating content just be a good person
help people out deliver well for your
customers and be a good person overall
skill six persuasion now that you've
reached people you need to say things to
them that will get them to give you
money and really all this is is just an
articulation of your products features
and benefits what are the features and
what benefits do those features bring
and if you want to get really cool what
are the benefits of those benefits so
the feature is this is going to be eight
weeks of one-on-one coaching with me
where you'll get a zoom call with me
oneon-one every week that's the feature
the benefit of this is that I will hold
you accountable every week and I'll
check in with you to make sure that
you're doing the things that you know
that you should be doing the benefit of
that benefit is that now you're going to
be able to achieve the body that you
want to achieve and get the results that
you want to get and build the business
that you want to get or whatever the
thing that you're trying to sell is so
feature benefits of the feature and the
benefits of the benefits is the easiest
selling frame really it's just an
articulation of the value that you have
you have homo's value equation you want
to let people know that the dream
outcome that they're going to be
achieving is going to be big the
likelihood of achievement of that thing
is going to be big as well you can do
this by showing case studies showing
testimonials showing your experience
showing your credibility divided by the
time it's going to take someone the
shorter you can make it better and the
effort and sacrifice is going to take
them make it lower as possible that's
all sales really is it's communicating
value to them and articulating how the
value is greater than the price now
Naval says that the two skills that you
want to learn to get rich is learn how
to sell and learn how to build getting
to 10K a month you need to learn how to
sell learning how to build it's
important but you don't need it to get
to 10K a month most people that at 10K a
month a pretty bad product they get by
but it's not essential selling is
essential all right now we're on to part
three the $100,000 per month skill set
skill seven is to find your Edge this is
the time where you want to find the
thing that you're uniquely good at find
the thing that nobody else can do better
than you can find the thing that has
high demand but low Supply find the
thing that makes you different the thing
that makes you unique the thing that
makes you uniquely you the thing that
you were naturally good at as a kid and
double down and triple down and
quadruple down on that thing skill
number eight is learning how to build
we've covered selling building is
incredibly important really what you
want to do is you want to create
consumer surplus meaning when you sell
somebody something you want the value
that you give them to be greater than
the price that they've paid you in such
an excess that they want to give you
money again that's what happens if you
are able to create consumer surplus in
an
audience that value that Goodwill that
you've created at some point point it's
very easy to convert that into money now
you can do this for free as a content
creator by creating loads of value
posting loads of valuable content you
create a lot of Goodwill so when you ask
somebody to give you money they're far
more likely to do it but when they give
you money what you want to do is overd
deliver the amount of value that you
give them such massively that they want
to keep giving you money all great
businesses are created because the
product that people first buy is so good
that people want to keep buying it again
and again and again things of like an
iPhone an iPhone's pretty good so in a
few years you'll buy another iPhone and
you'll buy another iPhone think of your
phone bill or your Wi-Fi Bill if it goes
down you're calling them up and you're
saying I want my Wi-Fi back here's my
credit card think about lroy is a good
example if somebody starts drinking lroy
or somebody starts drinking coffee it's
a good product so people want to keep
buying those things and that's how
beautiful incredible businesses are
built and all the people that I know
that have massive businesses a million
dollars a month and Beyond most of the
profit profit is created in the back end
of the business it's created in the
upsell of the people initially buy cuz
if somebody gives you $11,000 once and
you give them $220,000 worth of value
now you can go to them and say well I've
got this other thing that's $10,000 and
they're far more likely to buy it so
you've taken somebody that was worth
$1,000 to you and now they're worth
$111,000 to you 10 times what they were
worth before and honestly product
building things that work helping people
achieve transformation
is one of the most valuable skills for
anybody to have as soon as you can build
that consumer surplus money will come to
you just by making something that
actually works something that actually
solves a problem for lots of people that
is the thing that this world needs more
of that is the thing that this world is
missing that is the thing that cannot
just get you to $10,000 a month but
really build you a fortune and skill
number nine is learning how to get more
than you give you want to want to build
things that work for you when you sleep
you want to employee leverage like
content code money and people so that
when you go to bed they continue to work
for you no matter how hard you're
actually working you want to divorce the
time that you put in with the outputs
that you get out all of this is through
leverage in reality everyone is linked
to the money that they generate and the
time that they put in just some people
find ways to have the time that they put
in generate them absolutely insane
amounts of income so you need to work on
Leverage it's the core difference
between 10K a month and $100,000 a month
if you're doing one-on-one coaching find
a way to get that into group coaching if
you're doing sales in person try get the
words that you're saying and put it in a
YouTube video that can be broadcasted to
millions of people employ leverage
wherever you possibly can and if you
imply all of these skill sets from 1 to
n it'll take you from 0 to $100,000 per
month now if you want to learn more
about the specifics of the businesses
that I created check out this video on
screen where I walk through my very very
very full story from zero to where I am
at the moment
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