9 Essential High-Income Skills

Summary

The speaker shares insights on achieving financial success by mastering nine key skills, starting from earning $1,000 a month to reaching $100,000 a month. These skills include entering a flow state for productivity, cognitive restructuring for belief in success, mentor discernment for guidance, finding product-market fit, distribution hacking for reaching the right audience, persuasion to communicate value, identifying one's unique edge, building consumer surplus through product excellence, and leveraging efforts for passive income. The emphasis is on intrinsic and extrinsic motivation, personal brand development, and the importance of selling and building a business.

Takeaways

• 🎯 Achieving financial success is closely tied to mastering specific skills, which can vary depending on the income level one aims to reach.
• 🚀 The first key skill is entering a 'Flow State', where one is fully immersed and productive for extended periods, leading to high-quality work output.
• 🧠 Cognitive restructuring is crucial for belief transformation, shifting from self-doubt to confidence in one's ability to achieve financial goals.
• 🧐 Finding the right mentor can significantly accelerate income growth, providing guidance and beneficial beliefs.
• 🎯 Focus is vital at both micro and macro levels; mastering Flow State in detail-oriented tasks and concentrating on a singular goal.
• 🔍 Product-Market Fit is essential, solving specific problems for a target audience (Avatar) to create value and generate income.
• 🚀 Distribution hacking involves leveraging one effective channel to reach the target audience, rather than spreading efforts across multiple platforms.
• 💬 Persuasion is the art of effectively communicating the value of products or services to convince potential customers to make a purchase.
• 🌟 Finding one's unique edge and honing it can lead to high demand and a distinctive competitive advantage.
• 🛠️ Building products or services that create consumer surplus—providing more value than the cost—encourages repeat business and long-term financial success.
• 🔨 Leveraging efforts through content, code, money, and people allows for passive income and scales earnings beyond direct time investment.

Q & A

What are the three skills that can take a beginner from zero to $1,000 a month?

The three skills mentioned in the script for taking a beginner from zero to $1,000 a month are not explicitly listed. However, the first skill discussed is Flow State proficiency, which involves the ability to focus and enter a state of deep work where one is fully immersed and productive.

How does the speaker suggest one can achieve Flow State?

The speaker suggests achieving Flow State by removing dopamine-inducing activities such as gaming, watching porn, YouTube, and Netflix from one's life. This is to ensure that work becomes the most enjoyable activity, allowing individuals to enter the Flow State more frequently and produce high-quality work.

What is the significance of cognitive restructuring in the context of the script?

Cognitive restructuring is significant as it allows individuals to change their limiting beliefs. It involves writing down current beliefs and dissecting them to identify and replace them with more empowering ones. This technique is derived from cognitive behavioral therapy and is crucial for belief systems that support success and goal achievement.

How does the speaker describe the role of a mentor in one's journey to making $100,000 a month?

The speaker emphasizes the importance of finding the right mentor who can provide valuable insights and guidance. A good mentor can help an individual transition from making $3,000 a month to $100,000 a month by imparting beneficial beliefs and teaching skills that lead to success. The speaker suggests immersing oneself in the mentor's content and learning from their experiences and teachings.

What is the 'focus squared technique' mentioned in the script?

The 'focus squared technique' refers to having focus on two levels: micro and macro. Micro focus is about entering Flow State and being fully immersed in one's work, while macro focus is about concentrating on one goal and one path that is most likely to lead to that goal. This technique helps in avoiding the distraction of multiple projects or following too many different gurus, instead focusing on what works and is most effective.

What is the first rule of business according to the speaker?

The first rule of business, according to the speaker, is to learn from people who are ahead of you. This approach saves time by leveraging the knowledge and experience of those who have already made the mistakes and achieved success.

What does the speaker suggest as the best way to reach people and gain their attention?

The speaker suggests joining groups, communities, or forums related to the target audience as the best way to reach people and gain their attention. By posting valuable content in these forums, one can ensure visibility and engagement from the right people.

What is the speaker's view on building an audience for beginners?

The speaker advises most beginners against building an audience as it can take years to see results. Instead, they should focus on reaching out to people directly and trying to make them customers. Building an audience should be reserved for those who are passionate about content creation and have unique advantages.

How does the speaker define 'product-market fit'?

The speaker defines 'product-market fit' as solving a specific problem for a defined group of people (the avatar) in a way that creates value. It involves understanding the target market's pain points and offering a solution that delivers the desired results, thereby creating value that the customers are willing to pay for.

What is the importance of personal branding according to the speaker?

According to the speaker, personal branding is important from the early days as it represents how others view you. It's not just about creating content but also about being a good person, delivering great work, and helping others. A strong personal brand can lead to more business and better opportunities.

What are the two skills the speaker believes one should learn to get rich?

The speaker believes that the two skills one should learn to get rich are selling and building. While building is important, it's not essential to reach $10,000 a month, but selling is crucial as it directly leads to income.

How does the speaker suggest leveraging time to reach $100,000 a month?

The speaker suggests leveraging time by finding ways to earn income without direct personal involvement. This can be achieved through creating content, coding, or employing people so that income is generated even when one is not actively working. The goal is to decouple the time put in from the output generated.

Outlines

00:00

🚀 The Path to Six-Figure Income: Skills for Success

This paragraph outlines the speaker's journey to making $100,000 a month through three distinct businesses, emphasizing that income is tied to skills. The speaker identifies nine key skills that can take a beginner from zero to $100,000 a month. These skills range from entering a flow state for productivity, cognitive restructuring to adopt empowering beliefs, and discerning valuable mentorship. The speaker stresses the importance of focusing on work and eliminating distractions, as well as the necessity of personal growth and mentorship in achieving financial success.

05:01

🧠 Cognitive Restructuring and Mentorship

The speaker discusses the power of cognitive restructuring, which involves changing limiting beliefs that hinder progress. By adopting empowering beliefs, individuals can overcome self-imposed barriers and achieve their financial goals. The speaker also highlights the role of mentors in accelerating financial growth, sharing personal experiences of how finding the right mentor led to a significant income increase. The paragraph emphasizes the importance of seeking genuine mentors and avoiding fake gurus, as well as the value of deeply studying and implementing the teachings of successful mentors.

10:02

🎯 Finding Product-Market Fit and Distribution Hacking

The speaker explains the concept of product-market fit, which is crucial for generating revenue. It involves identifying a specific problem that a target market (avatar) faces and offering a solution. The speaker argues that understanding the target audience is key to creating value and achieving success. Additionally, the paragraph discusses distribution hacking, which is about finding effective ways to reach the target audience. The speaker suggests focusing on one platform and becoming the most valuable contributor to the community, which naturally leads to sales and growth.

15:04

📈 Building Personal Brand and Persuasion

This paragraph emphasizes the importance of building a strong personal brand, which is essentially how others perceive an individual. The speaker advises investing in personal brand from the early stages by delivering excellent work and being a good person. The paragraph also delves into the skill of persuasion, which is essential for selling products and services. The speaker explains that persuasion involves clearly articulating the features and benefits of a product, and it's about communicating value to potential customers.

20:04

🔥 Finding Your Edge and Creating Consumer Surplus

The speaker discusses the importance of finding one's unique edge, which is the skill or talent that sets them apart from others. This edge should be in high demand and low supply. The speaker also talks about creating consumer surplus, which means providing so much value that customers are compelled to keep buying. The key is to deliver more value than what is paid, leading to repeat purchases and long-term customer loyalty. The speaker stresses that product building and solving real problems for customers are the foundations of successful businesses.

25:06

🌐 Leverage: The Key to Scaling Income

In this paragraph, the speaker explains the concept of leverage, which is the ability to generate income without a direct correlation to the time invested. The speaker encourages finding ways to multiply efforts, such as transitioning from one-on-one coaching to group coaching or creating content that can reach a wider audience. The goal is to work smarter, not harder, by employing leverage in various forms, such as content, code, money, and people, to continue generating income even when the individual is not actively working. This approach is crucial for scaling income from $10,000 to $100,000 a month.

📚 Case Study: From Zero to Six Figures

The speaker invites the audience to learn more about their journey from zero to six figures by watching a detailed case study video. This video promises to provide insights into the specific businesses the speaker created and the strategies employed to achieve financial success. It serves as a practical example of applying the skills and principles discussed in the previous paragraphs.

Keywords

💡Flow State

Flow State refers to a mental state of complete immersion in an activity, where a person is fully engaged and focused. In the video, it is described as a crucial skill for success because it allows individuals to produce high-quality work in a short amount of time. The speaker emphasizes that entering this state frequently can predict a person's success, as it is where significant outputs are created.

💡Cognitive Restructuring

Cognitive Restructuring is a technique from cognitive behavioral therapy that involves changing one's limiting beliefs. In the context of the video, it is a skill that helps individuals overcome self-doubt and negative thinking patterns that hinder their progress towards financial goals. By identifying and challenging these beliefs, one can adopt more empowering ones that support their aspirations.

💡Mentor Discernment

Mentor Discernment is the ability to identify and select the right mentors who can provide valuable guidance and knowledge. In the video, the speaker emphasizes the importance of finding genuine mentors who have achieved the level of success one aspires to, and learning from their experiences and teachings. It involves sifting through the noise of 'fake gurus' to find those who truly offer actionable advice and wisdom.

💡Product-Market Fit

Product-Market Fit is a concept where a product effectively meets the needs of a specific market, thereby creating value and generating demand. In the video, the speaker stresses the importance of understanding the target audience's problems and tailoring a product or service to solve those problems, which naturally leads to financial success as money is an exchange for value provided.

💡Distribution Hacking

Distribution Hacking refers to innovative and effective strategies for reaching and acquiring customers. In the video, it is presented as a skill necessary to get a product or service in front of the right audience. The speaker suggests focusing on one channel or method to reach potential customers, rather than spreading efforts across multiple platforms, to efficiently grow a business.

💡Persuasion

Persuasion is the art of influencing others to take a specific action, often through communication. In the context of the video, it is a vital skill for converting potential customers into buyers by effectively communicating the value and benefits of a product or service. The speaker emphasizes that understanding the audience's desires and articulating the benefits of the product in a compelling way is key to successful persuasion.

💡Finding Your Edge

Finding Your Edge is about identifying and honing in on one's unique strengths, skills, or talents that set them apart from others. In the video, it is presented as a critical step towards achieving significant financial success. The speaker encourages individuals to leverage their unique abilities, which may have been apparent since childhood, to offer something distinct and highly valuable in the market.

💡Building

Building, in the context of the video, refers to the creation of products or services that deliver value and solve problems for customers. It is a key skill for generating consumer surplus, which is the difference between the value a customer perceives in a product and the price they pay for it. The speaker emphasizes that successful businesses are built by consistently delivering more value than what is asked in return, leading to repeat purchases and long-term customer loyalty.

💡Leverage

Leverage, in the context of the video, refers to the ability to generate income without a direct correlation to the time invested. It involves creating passive income streams or systems that continue to produce results with minimal ongoing effort. The speaker highlights the importance of leveraging content, code, money, and people to achieve a state where income is earned while one sleeps or is not actively working.

💡Personal Brand

Personal Brand refers to the perception and reputation that others have of an individual. In the video, it is described as an asset that can be built and maintained through consistent delivery of value and positive interactions. The speaker advises investing in one's personal brand from the early stages, as it can lead to more business opportunities and can be a long-term source of credibility and trust.

Highlights

Income is dependent on the skills one possesses.

There are three skill sets that can take a beginner from zero to $1,000 a month, $10,000 to $110,000 a month, and $10,000 to $100,000 a month.

Flow State proficiency is the first key skill, which involves being fully immersed in work and producing high-quality output.

Success requires focus, and Flow State can predict the level of success someone will achieve.

Cognitive restructuring is the second skill, which involves changing limiting beliefs to empower oneself towards success.

Mentor discernment is the third skill, which means finding and learning from the right mentors to accelerate success.

Finding product-market fit is crucial for creating value and earning money by solving specific problems for a target audience.

Distribution hacking involves using a single channel to reach people effectively, rather than spreading efforts across multiple platforms.

Persuasion is the art of communicating the value of your product to convince potential customers to make a purchase.

Identifying one's unique edge or skill that sets them apart from others is essential for reaching $100,000 a month.

Building consumer surplus is about creating products or services that provide more value than the price paid, leading to repeat business and customer loyalty.

Leverage is the key to scaling income from $10,000 to $100,000 a month by creating passive income streams and systems that work for you.

Removing dopamine-inducing activities from one's life can help in achieving Flow State and increasing productivity.

Understanding the target market or 'avatar' deeply is fundamental to solving their problems and creating a successful business.

Investing in personal brand early on can have long-term benefits and help in establishing credibility and trust with customers.

Beware of fake gurus and only follow those who provide substantial value for free before considering their paid offerings.

The first rule of business is to learn from those who are ahead of you to avoid making the same mistakes they did.

Transcripts

hey so I'm 24 I've made $100,000 a month

in three different businesses and that's

taught me that the income someone makes

is dependent on the skills that they

have and there's three skills that when

learned take a beginner from zero to

$1,000 a month three skills that get

someone from ,000 to $110,000 a month

and three that get someone from $10 to

$100,000 a month so in this video I want

to break down all nine of the skills

that'll take you from zero to $100,000 a

month this video is based on a tweet

storm that I creater that went viral and

had absolutely incredible responses and

it's also based on me meeting dozens of

people making $100,000 a month and

Beyond this is the $100,000 a month

skill stack and the very first skill is

Flow State proness now the problem with

beginners is they dopamine addicted rats

and success requires Focus but dopamine

addicted rats can't focus and I really

believe that you can predict the amount

of success that somebody's going to have

by the frequency they enter the Flow

State the frequency they enter the state

where they're fully immersed in the zone

deep into hours of work making

incredible their best work happen and

the reason this is the case is because

success is a huge output lots of money

in short periods of time that's a huge

output and big outputs unless you have

massive leverage require huge inputs and

the only way that a human being is able

to create a lot of energy into this

Earth is through the Flow State that's

where humans are able to create their

best work CU that's when the

self-consciousness and the self-doubt

removes itself and hours go past in what

feels like minutes and weeks worth of

work can get done in hours the best work

that humans have ever created came as a

byproduct of Flow State and generally

that amount of energy can only come from

an intense love of the work or just a

really really really strong desire for

me I just hated the idea that I was

going to have to work in a job that I

hated and that filled me with such

incredible desire for Freedom that that

forced me to do things that I didn't

want to do got me into the Flow State

and ended up in me achieving some

results for other people they just love

the work that they do and that love of

the work allows them to obsess over it

so they can put in insane amounts of

inputs to get the insane outputs so it

either requires intrinsic motivation

just loving the work or extrinsic

motivation really being driven by

achieving some sort of a thing so the

first thing you need to do is remove the

dopamine inducing activities the gaming

the porn the YouTube the Netflix from

your life until work becomes the most

fun thing for you to do and this is why

Alex Becker says that in order to get a

beginner to $10,000 a month the first

thing you need to tell them to do is to

make their bed he doesn't mean make

their bed he means clean up their life

all beginners generally have incredibly

messy lives their brain is fried it's

chaotic that's why Sam oven says that

people people don't have business

problems they have personal problems

that reflect in their business and the

thing that hold beginners back from

starting to make money generally isn't a

lack of marketing skills or sales skills

it's that the fundamentals aren't in

place they're sleeping badly they're

spending 5 hours a day on YouTube 8

hours a day playing video games of

course you're not going to be able to

achieve tremendous success if that's

what you're doing skill number two

cognitive restructuring Henry Ford says

whether you believe you can or you

believe you can't you're right if you

believe that you can get $10,000 a month

$100,000 a month a million dollars a

month then you can't because if you

don't believe that you can get there you

won't even try this was the thing that

held me back from even getting started

and uploading my first YouTube video for

ages I remember telling my mentor at the

time I don't believe that I can do it

and because I didn't believe that I

could do it I didn't even try Tom Bilu

who's a billionaire he built the brand

Quest Nutrition has a impact Theory

belief system and one of the most

powerful beliefs that he has on there is

that you should do and believe that

which empowers you what's true and

what's less true is less important than

what's beneficial and what's

unbeneficial you should do and you

should believe the things that will get

you to where you want to get to doesn't

matter whether it's true just think what

does somebody need to believe in order

to get the things that I want to get and

the very first thing is believing that

you can do it and cognitive

restructuring ing is a technique taken

from cognitive behavioral therapy that

allows you to change the beliefs that

you have in your mind it basically is

writing down the beliefs that you

currently hold and just writing down

some of the thoughts that you have about

achieving your goals and what will

happen is over time you'll end up

writing a single belief that you have it

could be this is going to take me too

long or it's impossible or it's too

saturated or AI is going to come and

replace all of us and then what you need

to do is you need to dissect that belief

and really break it down ask yourself

questions like what what evidence

supports this belief or even what belief

is beneficial for me to adopt and then

when you identify that you look for

evidence in the real world that supports

that belief because the beliefs that you

have dictate your entire reality it's

the most important thing it's the

operating system that dictates human's

life and rewiring those things is some

of the most beneficial things CU One

Singular belief can completely halt

progress towards whatever goal that you

have so cognitive restructuring is the

process of rewiring the beliefs that you

have from negative to beneficial skill

number three Mentor discernment I went

from $3,000 a month to $100,000 a month

very quickly as soon as I found the

right Mentor for me now beware of fake

gurus there are people out there that

have things that are not worth the price

but look desperately and endlessly for

the real gurus and when you find

somebody that you think has information

that can get you from where you want to

get to from where you are to where you

want to get to obsess and go all in one

of my first mentors was Sam ens when I

found him I spent thousands of hours

consuming his content I watched

thousands of hours of his recordings and

he gave me some beliefs that were

massively beneficial towards my success

and as a beginner you know the

importance of goal setting right but as

a beginner it's so difficult to set good

goals it's like where do I start what do

I want do I want this you see other

people you're like maybe I want that the

best thing for a beginner to do instead

of setting a goal is to look for

somebody that you admire that's much

easier and then try and get their life

do the things that they would do if they

were in your situation look at what they

used to do when they were a beginner

look at what they're teaching look at

what they've learned look at the

mistakes that they've made it's much

easier instead of setting an an abstract

goal to look at a mentor that you look

up to and say I'm going to do what they

tell me to do because I want the life

that they have have that's so much more

concrete and there's this important

thing called the focus squared technique

there's two sorts of focus that you need

to have if you want to reach success the

first one is focus on a micro level this

is the Flow State thing that we talked

about previously the second thing is

Flow State on a macro level so many

beginners try and start five different

businesses or they're watching eight

different gurus that are all telling

them to do different things or maybe

they think I'm going to try loads of

different businesses and I'll see which

one takes off the reality is that all of

them will work the one that works is the

one that you make work so you need to

focus down on your work and focus up on

the one goal and the One path that you

think is most likely to get you to that

goal but in a world of endless

information and endless content creators

and endless books and endless everything

endless chaos that comes with the

Internet it's very difficult to get that

macro level focus without a mentor so

search endlessly search the weird nooks

and crannies of the internet follow your

curiosity find random internet gurus

read books watch YouTube videos and when

you find somebody that you believe has

the information that you need to get you

to where you want to get to go all in on

that person later when I found Nal rakan

and Alex hosi who are two more business

mentors of mine I transcribed all of

their YouTube videos I transcribed all

of their podcasts I scraped all of their

tweets off of their Twitter I found all

of their blog posts all of their guest

articles everything that they'd ever

created the books that they had and I

put it all into one searchable database

so that whenever I wanted to learn a

specific thing from them say I wanted to

learn the skill of learning or say I

wanted to learn the skill of persuasion

from them I could get all of the content

they've ever created and search through

it all I can search the word persuasion

and it finds all the times they've ever

mentioned it so I can absorb all of

their knowledge as quickly as humanly

possible that's how seriously I take

Mentor discernment I've spent hundreds

of thousands of dollars in online

Internet mentors of mine coaching

courses and it's been incredibly

beneficial now Beware of the fake gurus

right like and generally it's pretty

obvious if you think somebody's a fake

Guru they probably are a fake Guru

somebody's making huge huge huge massive

promises to you if someone's relying on

flexing uh material objects to you if

somebody doesn't provide you with insane

amounts of value before they ask you to

buy something these are some flags that

you can look for generally the best

thing to do is only buy from somebody

who's giv you more value for free than

the money that you're about to give them

so if you watch somebody and you're like

wow this person's giv me $1,000 worth of

value you can spend $1,000 with them

don't if someone's just using sales

techniques to get you to buy something

and promising you that they have

valuable things to tell you don't trust

them they need to prove that they have

valuable things to you before you give

them a penny and one of the tweets that

I put out recently is that the first

rule of business is to learn from people

ahead of you it sounds so incredibly

simple but it's so true unless you want

to spend years making all the mistakes

yourself find somebody who's ahead of

you and they will have learned things

that you haven't yet learned and they

can just tell you those things and it

can it's like a time portal a a piece of

knowledge and insight in new belief is a

time portal instead of you spending

years to make the mistake to learn the

lesson they've made the mistake and they

can share the lesson with you and if

you're smart you can skip time that it

takes most people to learn something all

right part two the $10,000 per month

skill stack really getting to $10,000 a

month it's just about picking one Avatar

selling them one product and getting

traffic through one channel that's it

getting to six Biggers is literally just

like sell something to someone it's all

you have to do to get six big one

channel one product one Avatar you don't

have to do anything else so skill four

is finding product Market fit you need

to to solve for the I help blank to

blank I help Avatar to achieve results

because really money is just an exchange

of value how do you create value by

solving somebody's pain how do you solve

somebody's Pain by solving their

problems so money is an exchange for

solving problems so if you help a group

of people to solve a specific problem

and achieve a specific result that will

remove the group of people's pain which

will create value which they will give

you for money that's it so I help blank

to blank you just need to help people

achieve a transformation and they'll

give you money for it so that's the

first thing that you need to do and when

most people do this they think well I

know Facebook ads I know content

marketing that's the second part that's

the result I help group of people to get

better at content marketing but if you

start with a skill now you're a solution

in search of a problem which is the

biggest mistake mistake that most

business owners make they have something

they think is cool they have some new

technology that they think is valuable

and then they go looking for a problem

but what if the solution that you have

is a solution to a non-painful problem

well the solution to a problem that

doesn't even exist now it's not even a

solution it's nothing it's just

something in the world you want to first

start with a group of people and the

more you understand that group of people

the more you'll understand the problems

that they have and then you can look

through your skill sets and look out

there in the world for solutions to

their problem and now you're guaranteed

to create value which you can use to get

money you shouldn't study business you

should study a niche and when you

understand the niche what business you

should start becomes completely obvious

because you see what problems they have

and you know which ones you can solve so

you really want to understand a group of

people a market a niche an avatar better

than they understand themselves as soon

as you do that money will start coming

because as soon as you can articulate to

somebody their problem better than they

understand it themselves they will

automatically believe that you have the

solution because they'll think if this

person empathizes with me they know my

problem so well then this person must

also know the solution to this problem

so if you just understand people this

solves for marketing all marketing is is

it's speaking to people in the language

that's going on inside of their head to

get their attention it solves for sales

when you understand somebody you know

what needs to be said or what needs to

be shown to them to get them to buy and

it solves product when you understand

somebody you know what they need to do

to solve their problems so understanding

a group of people solves for entire

business it's the very very fundamental

step when you understand somebody and a

group of people you can build the entire

business get all of the messaging create

content run the ads build the product

all based on your understanding but I do

think it's worth mentioning at this

point a lot of people give a lot of

credit to first move is Advantage they

think that's a massive incredible thing

you want to be first to a market now the

this is true all big billion dollar

businesses generally were first to

Market but it's incredibly risky if

you're the first person to do something

you're going into Uncharted Territory

you're taking a gamble you're taking a

risk and most times the reason that

people haven't done that thing is

because they've tried it and it wasn't

profitable so they stopped well they saw

that it wasn't going to be profitable so

they didn't even try so generally what

it's easier to do is it's easier to

steal product Market fed it's easier to

look at the market place around you see

who's doing well and then just do what

they're doing but better do what they're

doing but help people get results

quicker do what they're doing but do it

slightly differently instead of going in

completely Uncharted Territory steal

product Market fit skill number five

distribution hacking now that you've

understood somebody you've got your life

in order you fixed your sleep you're in

Flow State all of those things now you

need to get in front of the people that

you're trying to get in front of and

what happens at this point is most

people think right I'm going to start

running ads I'm going to start doing

Outreach I'm going to start creating

content and I'm going to start creating

content on Snapchat on Instagram on

YouTube on Tik Tok no to get to $10,000

a month you just need one channel you

just need one way to reach a group of

people don't pick Facebook and YouTube

and just pick one platform Twitter or

YouTube or Outreach or ads or joining

groups and helping people get results

that way all you need is just one way to

get in front of people because really

your business is is its people right

almost everything you want in life is

related to other people if you want to

make money you don't make money other

people give you money if you want

respect and status you can't get that if

you're alone you want the respect and

status of other people if you want to

feel proud of the work that you've

created often that comes because other

people look up to the work that you've

created so whilst this may not be ideal

most of the things that you want love as

well is all from other people but in

order for you to get other people to

give you the things that you want them

to give you you need to reach them first

now Alex hosi has the core four warm

Outreach cold Outreach creating content

running paid ads those are the four

different ways for you to get traffic

those are all incredible and you should

pick one of them and just do that thing

there's also another one that probably

fits into one of his buckets that I

think is the easiest way for beginners

to get started you can call it the group

strategy what you want to do is you want

to find groups or communities or forums

of people that you're trying to reach

now if you post in these forums the

algorithms are a lot less complicated

than something like the YouTube

algorithms or the Twitter algorithms

which are really competitive if you post

on a Reddit Forum you post in a Facebook

group you're almost guaranteed to get

some attention of the people you're

trying to get the attention of even if

your post isn't that good and this is

what I did to grow my YouTube channel in

the beginning I was creating content

about stoicism I was getting like four

views from the YouTube algorithm so I

found the r/ stoicism subreddit and I

posted my my videos in there and I'm

guaranteed to get some views because

people check the Forum and there's not

many other posts on there so they watch

my videos even if they're not good it

gets me a start Hamza big personal

development YouTuber 2 million

subscribers got his start by posting his

videos on my Reddit I created a dopamin

detoxing subreddit he got his first

th000 subscribers or something like that

from my subreddit and posting his videos

on there you can join Facebook groups

you can go on Reddit there's multiple

different ways for you to do this do it

on random forums and you're guaranteed

to get the attention of the people

you're trying to get the attention of

but don't be weird don't be creepy join

the groups and become the most valuable

person join the groups and help people

for free join the groups fall in love

with the kind of people that you're

trying to reach and just help them

without trying to sell them something

the selling will happen as a byproduct

after you just become insanely valuable

and give give give give give and I think

it's also worth mentioning at this point

that my advice to most beginners would

be don't start an audience just try to

get a customer building an audience can

take years in order for results to start

to come and most beginners just want to

make $3,000 a month $5,000 a month

$10,000 a month as quickly as humanly

possible so they can drop out of college

leave their job and do the thing that

they love fulltime if that's the case

generally building an audience isn't the

fastest way to do that unless you have

some unique superpower unless you're

insanely passionate about creating

content unless that just what you want

to do and you refuse to do anything else

and you just want to be a YouTuber or

you want to be a content creator and

you're insanely passionate about it then

sure you can do it it may take you

longer unless you have insane

competitive advantages but for most

people the best way if your goal is

$5,000 a month is just to reach out to

people and try to make them give you

money that's it no need to build a

million subscriber audience just try to

monetize early but one thing that is

worth noting is that every single human

human being on this planet has a

personal brand everyone you think

personal brand you think of Gary V but

you have to realize that all the

personal brand is it's just how other

people view you and unless you're

completely isolation on an island with

nobody else around you there are people

around you in your life on your Facebook

profile on your Instagram profile on

your YouTube people that know you from

work they all think about you a certain

way everybody has a personal brand and

one of the things that you want to

invest in early is your personal brand

that doesn't mean creating content it

just means if you have a customer you do

great work for them you overd deliver so

that they give you a review and now they

think of you more positively and they're

more likely to tell their friends you

can start loads of businesses I've had

businesses before and then I stopped and

then there's other businesses that I've

had that I've started and then I've

stopped but the one thing that I've

never stopped doing is being Andrew

Kirby so that Andrew Kirby personal

brand is the thing that I will take with

me to my grave and it's the thing that

will continue to comp pound year

over-ear as more people know about me as

more people hear about me as I interact

with more people as I create more

content that's the thing that's going to

stay with you for life so the last thing

you want to do is have a bad personal

brand invest in the personal brand from

early days even if that doesn't mean

creating content just be a good person

help people out deliver well for your

customers and be a good person overall

skill six persuasion now that you've

reached people you need to say things to

them that will get them to give you

money and really all this is is just an

articulation of your products features

and benefits what are the features and

what benefits do those features bring

and if you want to get really cool what

are the benefits of those benefits so

the feature is this is going to be eight

weeks of one-on-one coaching with me

where you'll get a zoom call with me

oneon-one every week that's the feature

the benefit of this is that I will hold

you accountable every week and I'll

check in with you to make sure that

you're doing the things that you know

that you should be doing the benefit of

that benefit is that now you're going to

be able to achieve the body that you

want to achieve and get the results that

you want to get and build the business

that you want to get or whatever the

thing that you're trying to sell is so

feature benefits of the feature and the

benefits of the benefits is the easiest

selling frame really it's just an

articulation of the value that you have

you have homo's value equation you want

to let people know that the dream

outcome that they're going to be

achieving is going to be big the

likelihood of achievement of that thing

is going to be big as well you can do

this by showing case studies showing

testimonials showing your experience

showing your credibility divided by the

time it's going to take someone the

shorter you can make it better and the

effort and sacrifice is going to take

them make it lower as possible that's

all sales really is it's communicating

value to them and articulating how the

value is greater than the price now

Naval says that the two skills that you

want to learn to get rich is learn how

to sell and learn how to build getting

to 10K a month you need to learn how to

sell learning how to build it's

important but you don't need it to get

to 10K a month most people that at 10K a

month a pretty bad product they get by

but it's not essential selling is

essential all right now we're on to part

three the $100,000 per month skill set

skill seven is to find your Edge this is

the time where you want to find the

thing that you're uniquely good at find

the thing that nobody else can do better

than you can find the thing that has

high demand but low Supply find the

thing that makes you different the thing

that makes you unique the thing that

makes you uniquely you the thing that

you were naturally good at as a kid and

double down and triple down and

quadruple down on that thing skill

number eight is learning how to build

we've covered selling building is

incredibly important really what you

want to do is you want to create

consumer surplus meaning when you sell

somebody something you want the value

that you give them to be greater than

the price that they've paid you in such

an excess that they want to give you

money again that's what happens if you

are able to create consumer surplus in

an

audience that value that Goodwill that

you've created at some point point it's

very easy to convert that into money now

you can do this for free as a content

creator by creating loads of value

posting loads of valuable content you

create a lot of Goodwill so when you ask

somebody to give you money they're far

more likely to do it but when they give

you money what you want to do is overd

deliver the amount of value that you

give them such massively that they want

to keep giving you money all great

businesses are created because the

product that people first buy is so good

that people want to keep buying it again

and again and again things of like an

iPhone an iPhone's pretty good so in a

few years you'll buy another iPhone and

you'll buy another iPhone think of your

phone bill or your Wi-Fi Bill if it goes

down you're calling them up and you're

saying I want my Wi-Fi back here's my

credit card think about lroy is a good

example if somebody starts drinking lroy

or somebody starts drinking coffee it's

a good product so people want to keep

buying those things and that's how

beautiful incredible businesses are

built and all the people that I know

that have massive businesses a million

dollars a month and Beyond most of the

profit profit is created in the back end

of the business it's created in the

upsell of the people initially buy cuz

if somebody gives you $11,000 once and

you give them $220,000 worth of value

now you can go to them and say well I've

got this other thing that's $10,000 and

they're far more likely to buy it so

you've taken somebody that was worth

$1,000 to you and now they're worth

$111,000 to you 10 times what they were

worth before and honestly product

building things that work helping people

achieve transformation

is one of the most valuable skills for

anybody to have as soon as you can build

that consumer surplus money will come to

you just by making something that

actually works something that actually

solves a problem for lots of people that

is the thing that this world needs more

of that is the thing that this world is

missing that is the thing that cannot

just get you to $10,000 a month but

really build you a fortune and skill

number nine is learning how to get more

than you give you want to want to build

things that work for you when you sleep

you want to employee leverage like

content code money and people so that

when you go to bed they continue to work

for you no matter how hard you're

actually working you want to divorce the

time that you put in with the outputs

that you get out all of this is through

leverage in reality everyone is linked

to the money that they generate and the

time that they put in just some people

find ways to have the time that they put

in generate them absolutely insane

amounts of income so you need to work on

Leverage it's the core difference

between 10K a month and $100,000 a month

if you're doing one-on-one coaching find

a way to get that into group coaching if

you're doing sales in person try get the

words that you're saying and put it in a

YouTube video that can be broadcasted to

millions of people employ leverage

wherever you possibly can and if you

imply all of these skill sets from 1 to

n it'll take you from 0 to $100,000 per

month now if you want to learn more

about the specifics of the businesses

that I created check out this video on

screen where I walk through my very very

very full story from zero to where I am

at the moment