SOCIAL INNOVATION - definition and process
Summary
TLDRIn this video, Miguel delves into social innovation, emphasizing its importance beyond technological advancements. He discusses the need for cultural and social behavioral changes for sustainability, using traffic issues as an example. The video introduces three definitions of social innovation, highlighting its origin, impact on society, and the collaborative nature of the organizations involved. It also touches on the concept of the social economy and outlines a six-phase process for social innovation, from inspiration to systemic change, using BlablaCar as a case study.
Takeaways
- π Social innovation is a shift from focusing solely on technological and scientific advancements to considering cultural and social behaviors that contribute to sustainability.
- π An example of social innovation is carpooling, which addresses the problem of urban traffic by changing how people think about car ownership and transportation.
- π According to Manzini, to achieve sustainability and maintain quality of life, we must learn to live happily while consuming less, which is a key aspect of social innovation.
- π Tim Brown's book 'Change by Design' outlines four types of innovation: incremental, offering, evolutionary, and revolutionary, with social innovation often requiring revolutionary approaches.
- π‘ The definition of social innovation from 'The Open Book of Social Innovation' by Nesta and the Young Foundation emphasizes new ideas that solve social problems and enhance society's capacity to act.
- π Social innovation often involves collaboration and networking, creating a positive impact not just for users but for the whole society.
- π The social economy, where social innovation often resides, is characterized by distributed networks, blurred boundaries between consumption and production, continuous user interaction, and strong values and missions.
- π The process of social innovation includes six phases: prompt, proposals, prototyping, sustaining, scaling, and systemic change, which guide the development and implementation of innovative ideas.
- π€ Collaboration is crucial in the social innovation process, as it allows for the gathering of diverse perspectives and the combination of ideas to create successful solutions.
- π± Successful social innovation can lead to systemic change, where the broader system and its interconnections evolve to reflect the new, more sustainable ways of thinking and behaving.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to explore the concept of social innovation, its definition, process, and examples of how it can be implemented to create a more sustainable society.
Why is social innovation important according to the script?
-Social innovation is important because it addresses the need to shift from solely technological and scientific innovation to considering cultural and social behaviors that can lead to sustainability.
What is an example given in the script to illustrate the need for social innovation?
-The script uses the example of traffic problems in cities, where even the most technologically advanced ecological cars would not solve the issue if every family continues to own multiple cars, indicating the need to rethink how we move from point A to point B.
Who is Manzini and what does he suggest regarding sustainability?
-Manzini is mentioned as someone who talks about the need for a shift in thinking to achieve sustainability and maintain quality of life while consuming less.
What are the four types of innovation suggested by Tim Brown in his book 'Change by Design'?
-Tim Brown suggests four types of innovation: incremental innovation, offering evolution, new-to-the-world innovation, and adaptive innovation.
What does the script suggest is the role of social innovation in solving complex problems?
-The script suggests that social innovation is a new type of innovation that allows us to live happily while consuming much less, which is crucial for addressing complex problems like sustainability.
What is the definition of social innovation given in the script?
-Social innovation is defined as new ideas that solve social problems or answer social needs by creating collaboration and networking, benefiting society as a whole and enhancing society's capacity to act.
What are the three elements that must be present to define a case as social innovation according to the script?
-The three elements are: the origin must answer a real social need, the type of organization should involve networks and collaboration, and the outcome should have a positive impact on the whole society.
What is an example of social innovation mentioned in the script?
-An example of social innovation mentioned is carpooling, specifically BlablaCar, which uses technology to create a global network of people sharing rides, reducing traffic and having a broader impact on society.
What is the social economy and how does it relate to social innovation?
-The social economy is based on distributed networks, blurred boundaries between consumption and production, continuous interaction between users, and strong values and missions. It relates to social innovation by providing a context where social innovation can thrive and be implemented.
What are the six phases of the social innovation process described in the script?
-The six phases of the social innovation process are: prompt, inspiration, proposals, prototyping, sustaining, scaling, and systemic change.
Outlines
π Introduction to Social Innovation
The script begins with an introduction by Miguel, who sets the stage for a discussion on social innovation. He emphasizes the need to broaden our understanding of innovation beyond technological and scientific advancements to include cultural and social changes that promote sustainability. Using the example of urban traffic, Miguel illustrates how technological solutions alone are insufficient if behavioral patterns remain unchanged. He introduces the concept of social innovation as a way to live happily while consuming less, referencing the ideas of Manzini. The paragraph also touches on Tim Brown's book 'Change by Design,' which outlines four types of innovation: incremental, evolutionary, adaptive, and revolutionary, setting the stage for a deeper dive into social innovation.
π Defining Social Innovation
This paragraph delves into the definitions of social innovation as presented in the book 'Social Innovation' by Nesta and the Young Foundation. It explains that social innovation involves new ideas that address social needs and problems by fostering collaboration and networking. The paragraph introduces three key definitions that highlight the impact on society as a whole, the origins of social innovation from various sectors, and the importance of understanding what constitutes social innovation. An example of carpooling, and how it has evolved with technology into platforms like BlaBlaCar, is used to illustrate how social innovation can lead to more sustainable mobility solutions, benefiting not just individual users but society at large.
π The Social Economy and Social Innovation
The script continues by positioning social innovation within the larger context of the social economy. It outlines the characteristics of the social economy, including distributed networks, blurred boundaries between consumption and production, continuous user interaction, and strong values and missions. The example of BlaBlaCar is revisited to demonstrate how it embodies these principles, with a focus on reducing traffic and fostering trust among users. The paragraph emphasizes the interconnectedness of technological, social, and cultural innovations in creating sustainable solutions.
π The Process of Social Innovation
The final paragraph outlines the process of social innovation, which involves six phases: prompt, inspiration and awareness, proposals, prototyping, sustaining, scaling, and systemic change. It discusses the importance of identifying crises or opportunities, gathering data, organizing knowledge, and generating ideas collaboratively. The paragraph stresses the significance of prototyping as a means to test ideas early and avoid significant time and resource wastage. It also touches on the steps needed to make an idea sustainable and the potential for systemic change when social innovation is successful, concluding with a reference to further readings and exercises to deepen understanding.
Mindmap
Keywords
π‘Social Innovation
π‘Sustainability
π‘Cultural and Social Behaviors
π‘Innovation
π‘Complex Problem
π‘Collaboration and Networking
π‘Social Economy
π‘Carpooling
π‘Systemic Change
π‘Prototyping
Highlights
Introduction to the concept of social innovation and its importance for sustainability.
The need to shift from technological innovation to cultural and social innovation for a more sustainable future.
Example of traffic problem and how social behavior change can be more effective than technological solutions.
Manzini's perspective on sustainability and the importance of consuming less while living happily.
Definition of social innovation as new ideas that solve social problems and create collaboration.
Three key definitions of social innovation that highlight its origin, impact, and the sectors it comes from.
The importance of assessing the origin, organization, and outcome when identifying social innovation.
Carpooling as an example of social innovation that addresses the need for sustainable urban mobility.
BlaBlaCar as a case study of social innovation that combines technological and social aspects.
The social economy as a broader concept that includes social innovation and its characteristics.
The six-phase process of social innovation, from prompt to systemic change.
The role of prompts and inspiration in the social innovation process.
The importance of prototyping in the early stages of social innovation.
Sustainability as a key factor in the development of social innovation.
Scaling as a phase in social innovation where successful ideas are expanded.
Systemic change as the ultimate goal of social innovation, leading to broader societal transformations.
Conclusion and call to action for further exploration of social innovation through readings and exercises.
Transcripts
hello everyone my name is yet Miguel and
this is social innovation for is abroad
Milan today we go into the heart of
social innovation and we will explore
the definition of social innovation and
its process
why are we talking about social
innovation remember we're Hamilton from
our last class Hamilton suggested that
we need to shift from thinking about
innovation only in a technological and
scientific innovation and think about
cultural and social behaviors that we
should change in order to be more
sustainable let me give you an example
think about traffic one of the main
problems of our cities today we can
create by technology and science the
most technological ecological car but we
will still be having traffic if every
family will continue to own one or two
cars so we need to think about the way
we behave and rethink about how we move
from point A to point B Manzini is also
talking about this shift he is saying
that in order to reach sustainability
and keep our quality of life we have to
learn and live in a happy way while
consuming much less so Manzini is
introducing us to one of the most
difficult tasks of today and what we
have to do when we encounter such
complex problem we need a new type of
innovation that will allow us to live
happily while consuming much less and
this is social innovation before we
speak about social innovation let's peek
and see what is innovation of course it
is something new but what is new how can
we innovate and we look at this book by
Tim Brown change by design where he
explains four types of possible
innovation tim brown suggests four type
of innovation that the
offering the end users let's imagine
that I am a company already producing
and selling something to some user ISM
and with my existing offering and my
existing users
I can still innovate I can manage what I
have creating small incremental
innovations we may think about an update
for a software or a better version for
my cell phone you all know this kind of
innovation and the company has almost no
risk in innovating while still selling
us something new if as a company I want
to innovate a little bit more then I can
for example still sell something to my
users but extend my offering offers
something new so if by now I sold to
certain people a phone a cell phone now
I can imagine that I produce an iPad I
have to change a little bit my offering
my type of innovation is evolutionary I
have a major risk but still at least I
know one part of the scheme on the other
hand I can think that I offer what I
already have existing offerings to a new
kind of user and adapt my offering to
this new user so if I'm now selling cell
phones for elderly people I may want to
simplify my product so I am NOT
revolution in my process of production
but I'm adapting my offering finally if
I want to make revolutionary innovation
and I want to create something new then
I would go in a new era producing
something I never did before and
offering it to people that I don't know
of course this area is very very risky
but
in this course we are talking about
wicked problem complex problem we will
see how important it will be to go into
the direction of revolutionary
innovation to speak about social
innovation definition and process we
will use this book the open book of
social innovation by Nesta and the young
foundation that is still one of the most
complete books about the topic the
definition from these books says that
social innovation are new ideas that
both solve a social problem answer to a
social need and they do that by creating
collaboration and networking in other
words they are good for us as society
and amends the society capacity to act I
would like to introduce you other two
definitions of social innovation that
will allow us to understand several
details that are helpful for us in this
course
the second definitions add something
important which is the impact on society
as a whole what do we mean by that we
mean that social innovation is not only
good for those people that use it but
also for the whole society the third
definition says something about where
social innovation comes from so we see
social innovation coming from third
sector public administrations but not
only and also not everything that
happens in this third sector and the
public administration regarding social
needs is necessarily
innovative so we will have to understand
case by case what can we call social
innovation and what not
you
now that we have seen these three
definitions of social innovation we have
the tools to understand when we look at
a case of social innovation and every
time we will meet a case that seems like
social innovation we will have to ask
ourselves these three things the origin
is the innovation really answering to a
social need to a real social need
education health immigration second
thing we have to ask ourselves is the
type of organization in this innovation
do we see networks and collaboration and
the third thing is about the outcome is
the outcome creating positive impact on
the whole society not only on the people
that are using this innovation but
really to all of us if we find all these
three elements we can define the - a
case that we are looking at is a case of
social innovation
let's see an example of social
innovation we talked before about the
problem of traffic
do you know carpooling carpooling is not
really a new idea people has been
organizing carpooling when they have to
go to the same working place or when
they have to take the children to the
same school they organize themselves in
the neighborhood and decide to share a
car their behavior is helpful to reach a
more sustainable way of mobility because
sharing the car means they use less and
they don't think in terms of owning
necessarily their own car to get to a
certain point today we have technologies
that allow us to network and connect
with people all around the world this
allows me in terms of carpooling to
connect with people and offer or share a
ride with people we don't even know it
creates a global network of people
sharing the ride so we are answering a
social need how to reduce traffic in the
cities and we create an impact in the
city that goes beyond the people that
use the service and we do that by the
collaboration and networking of people
so BlablaCar is a great example of
social innovation because it answers the
three points that we've seen but it's
also a good example of how we can create
innovation both in a technological and
scientific way and social and cultural
social innovation is inside a larger
concept of the social economy what is
the social economy social economy is
based on distributed networks that are
using in your technology
exactly like we've seen now in blablacar
using the internet using my mobile in
order to connect and collaborate
together
the second element of the social economy
are blurred boundaries between
consumption and production so sometimes
I will be the consumer and sometimes I
will be the producer for example in
BlablaCar sometimes I will be the one
who needs the right and sometimes I will
be the one offering the right and this
is something typical for the social
economy the third point of the social
economy are continuous interaction
between the users so it's not a kind of
one-off user but somewhere that I'm
continuously returning to if I use
blablacar many times I will be able to
get myself reviews from people the
system will become more trustful I will
be able to know that I'm getting the
best ride available and the service will
develop the last point of the social
economy are strong values and missions
so in blablacar I will always think
about how to reduce traffic even if in a
certain point I'm thinking about the
economical sustainability of the service
now that we have seen the definition of
social innovation and the context in
which social innovation is it is
important to explore how social
innovation happens so what are the steps
needed in order to create good social
innovation ideas and we will look at the
process exploring this scheme that allow
us to understand in six phases the
process of social innovation beginning
from prompt and going through proposals
prototyping sustaining scaling and
finally systemic change let's see each
of these steps together first our prompt
inspiration and the at misses which
means if I find myself in a time of
crisis and I need to find new solutions
or maybe it's not a crisis but I have a
vision of how we can create a better
world
I begin to collect data to know where I
am to speak with people and with this
data that I'm collecting that you can go
from numbers to testimonials of people I
can build maps I can organize my
knowledge and when I organize my
knowledge I can understand it better
when I feel that I understand when I'm
standing I can come up with new ideas
ideas proposals are usually made them in
a group in collaboration with other
people we want to gain different
perspectives and we can use any kind of
method that we like like brainstorming
for example where each of us comes up
with many many ideas and
we collect them we combine them until we
find some ideas that for us are more
successful when we think an idea may be
successful we go to the prototyping
phase so we would like to test our ideas
in a very early phase this is quite
important because if we go and develop
our ideas ahead until we think they are
ready and then we discover that
something is not working we're spending
too much time on definitions before we
tested something so prototyping is
really crucial for social innovation
when we prototype and test the idea or
part of the idea we can go to sustain
sustain I already make it feasible
create a business plan understand who
are the actors involved and really make
sure that it is sustainable from social
environmental and economical point of
view next we can go to scaling so when
things are working and are sustainable
we can grow we can make more what we're
making or we can expand to other
countries and so on so forth last part
systemic change if social innovation is
very successful what we see is a change
in the system so things around us change
and also the connection between things
changes this is the end of this lesson I
leave you with some links to our
readings and other interesting materials
about social innovation together in
classroom we will do some exercises to
see if you really can recognize cases of
social innovation and also work better
about the process see you next time
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