Ep294. Chat Gpt And The Future Of Ai In Chiropractic. Opportunities And Challenges. Angus Pyke

Summary

In this episode of 'Marketing Your Practice' podcast, the host delves into the impact of AI, particularly Chat GPT, on chiropractic practices. They discuss AI's potential in diagnosis, treatment planning, and personalized care, as well as its transformative effect on marketing through content creation and social media optimization. Ethical and philosophical concerns are also addressed, including privacy, accuracy, and the future of employment in the field. The host encourages practitioners to explore AI as a tool to enhance patient outcomes and community engagement, while maintaining their unique expertise and personal touch.

Takeaways

• 🤖 The podcast discusses the impact of AI, particularly Chat GPT, on chiropractic practices, suggesting it could revolutionize diagnosis, treatment planning, and patient care.
• 📈 AI's potential in chiropractic includes analyzing patient data like posture and x-rays, personalizing care plans, and streamlining administrative tasks.
• 🗣️ Chat GPT is a generative pre-trained Transformer designed for coherent and conversational text interactions, drawing from vast amounts of internet text data.
• 🧠 AI is categorized into rule-based systems, machine learning, and deep learning, with Chat GPT falling into the deep learning category due to its complex neural network processing.
• 🔍 Ethical considerations when using AI in healthcare include patient privacy, consent, accuracy, fairness, transparency, and the impact on employment.
• 💡 The podcast host shares personal experiences with Chat GPT, highlighting its ability to generate content ideas and scripts that are nearly ready for use.
• 🚀 AI can significantly speed up content creation for marketing, offering solutions for chiropractors who struggle with generating ideas or scripting for videos and blogs.
• ❗ Potential downsides of AI-generated content include the risk of Google penalizing it, a lack of creativity and originality, and the absence of a personal touch.
• ✍️ The host recommends using AI as a tool for inspiration and guidance, rather than a replacement for human expertise and creativity.
• 🔗 The podcast concludes by encouraging listeners to explore AI, especially Chat GPT, and to consider its benefits and challenges in enhancing patient outcomes and community engagement.

Q & A

What is the main topic discussed in the podcast episode?

The main topic discussed in the podcast episode is the future of AI in chiropractic practice, with a focus on the implications and potential uses of Chat GPT in particular.

What does GPT stand for in the context of Chat GPT?

In the context of Chat GPT, GPT stands for Generative Pre-trained Transformer, which is a type of AI technology that powers the chatbot.

How does the podcast host describe the impact of AI on chiropractic practice?

The podcast host describes AI as having the potential to transform various aspects of chiropractic practice, including diagnosis, treatment planning, personalized care plans, patient outcomes, and marketing.

What are some ethical considerations mentioned regarding the use of AI in chiropractic practice?

Some ethical considerations mentioned include patient privacy and consent, accuracy and fairness, transparency, and the impact on employment due to potential job displacement by AI.

What are the three types of artificial intelligence discussed in the podcast?

The three types of artificial intelligence discussed are rule-based AI, machine learning, and deep learning.

How does the podcast host suggest using AI for content creation in chiropractic marketing?

The podcast host suggests using AI for generating video topics, writing video scripts, optimizing social media posts, and creating content plans, which can save time and enhance marketing efforts.

What are some potential downsides of using AI for content creation mentioned in the podcast?

Some potential downsides include the possibility of Google penalizing AI-generated content, a lack of creativity and originality, the absence of personal touch and human connection, and the risk of spreading misinformation if the content is not reviewed for accuracy.

How does the podcast host recommend practitioners approach the use of AI tools like Chat GPT?

The podcast host recommends practitioners use AI tools like Chat GPT as a guide and inspiration, while adding their own voice and expertise to the content generated by the AI.

What is the potential impact of AI on the role of administrative staff in chiropractic practices?

AI has the potential to take over many administrative tasks, which could lead to job displacement for some staff members, such as those responsible for making appointments and managing schedules.

What are some philosophical concerns raised about AI surpassing human intelligence?

Some philosophical concerns include the displacement of human workers, erosion of human autonomy, the machines' ability for empathy and compassion, and the potential for AI to be used maliciously or to reinforce biases.

How can AI assist in personalized care for chiropractic patients?

AI can assist in personalized care by analyzing patient data to produce tailored exercise plans, nutrition plans, and stress management plans, taking into account the patient's lifestyle, history, and preferences.

Outlines

00:00

🤖 Introduction to AI in Chiropractic Practice

The speaker introduces the topic of AI's impact on chiropractic practice, focusing on the transformative potential of AI in areas such as diagnosis, treatment planning, and personalized care. They express a range of emotions from excitement to fear among practitioners regarding AI's role. The episode aims to explore AI's influence on marketing practices and the ethical and philosophical considerations that come with it. The speaker shares their personal experience with Chat GPT, a generative pre-trained Transformer, which is a type of AI chatbot with access to vast amounts of internet data, capable of nearly indistinguishable human-like conversations.

05:02

🔍 AI's Role in Diagnostics and Care Planning

The speaker delves into how AI could assist in chiropractic diagnostics and care planning, suggesting that AI algorithms might analyze posture, range of motion, and x-rays to inform treatment strategies. They envision a future where AI could personalize care plans, including exercise and nutrition, by integrating patient-specific information. The potential for AI to handle administrative tasks, such as making appointments and managing case notes, is also discussed, highlighting the efficiency gains this could bring to practices.

10:03

🤔 Ethical and Philosophical Concerns of AI Integration

The conversation turns to the ethical and philosophical implications of integrating AI into chiropractic care. Key issues include patient privacy and consent, the accuracy and fairness of AI-generated diagnoses, and transparency in care planning. The speaker raises concerns about AI's potential to displace human workers, erode human autonomy, and the lack of empathy and compassion in machines. They also touch on the risk of AI spreading misinformation and reinforcing biases, emphasizing the need for accountability and the importance of human expertise.

15:04

📈 AI's Impact on Marketing and Content Creation

The speaker discusses AI's potential to revolutionize marketing and content creation for chiropractic practices. They share their experience using Chat GPT to generate video topics and scripts, highlighting the tool's ability to produce high-quality, accurate, and engaging content迅速ly. The speaker suggests AI could optimize social media posting, create tailored content, and even respond to patient inquiries, but cautions about the potential for AI-generated content to lack creativity, originality, and personal touch.

20:04

🔧 Conclusion and Future Outlook on AI in Chiropractic

In conclusion, the speaker reflects on AI's potential to enhance patient outcomes and community engagement while emphasizing the importance of viewing AI as a tool rather than a replacement for human expertise. They encourage practitioners to experiment with AI, like Chat GPT, to guide and inspire their work, not to replace it. The speaker also addresses potential downsides, such as the risk of spreading misinformation and the need for personalization in AI-generated content. They look forward to ongoing conversations about AI's evolving role in chiropractic care.

Keywords

💡AI

AI, or artificial intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the script, AI is central to the discussion about the future of chiropractic practice, highlighting its potential to transform diagnosis, treatment planning, and patient care. The podcast host mentions AI's impact on marketing practices, emphasizing how it can create personalized care plans and improve patient outcomes.

💡Chat GPT

Chat GPT, which stands for Generative Pre-trained Transformer, is described as a chatbot powered by AI that has access to a vast amount of written text on the internet. It is used as an example of how AI can process and analyze data to create coherent and conversational text. The script discusses how Chat GPT can be used to generate content ideas, video scripts, and even cooking instructions, showcasing its utility in content creation and practice management.

💡Ethical considerations

Ethical considerations are important philosophical and moral principles that guide actions and decisions. In the context of the script, ethical considerations related to AI involve patient privacy, consent, accuracy, fairness, transparency, and the impact on employment. The host raises concerns about how AI might handle sensitive patient data and the potential for job displacement due to automation, emphasizing the need for careful thought and regulation.

💡Content creation

Content creation refers to the process of generating original content, such as articles, videos, and social media posts, to engage an audience. The script highlights AI's role in easing content creation challenges by quickly generating video topics, scripts, and even meal plans. It suggests that AI can alleviate the pressure on practitioners to constantly come up with new ideas, allowing them to focus on their core responsibilities.

💡Personalized care plans

Personalized care plans are tailored healthcare programs designed to meet the specific needs and conditions of individual patients. The script discusses how AI could analyze patient data, including lifestyle and medical history, to produce personalized exercise, nutrition, and stress management plans. This illustrates the potential for AI to enhance patient care by providing more customized and effective treatment options.

💡Diagnosis and Care planning

Diagnosis and care planning are critical components of healthcare where professionals assess patients' conditions and develop treatment strategies. The script suggests that AI algorithms could assist in analyzing posture, range of motion, and x-rays to support diagnosis. It also contemplates AI's role in determining the best techniques and care frequencies, indicating a future where AI could significantly aid in clinical decision-making.

💡Administrative tasks

Administrative tasks encompass the routine and organizational activities necessary for running a practice efficiently. The script mentions AI's potential to automate administrative tasks such as scheduling appointments, managing case notes, and handling patient communications. This highlights AI's capability to streamline operations, reduce human error, and improve practice efficiency.

💡Philosophical concerns

Philosophical concerns pertain to fundamental questions and doubts about the nature, existence, and implications of AI. The script delves into the potential for AI to surpass human intelligence, raising questions about the future of human autonomy, the role of empathy and compassion in AI, and the ethical implications of AI's growing capabilities. These concerns reflect deep uncertainties about how advanced AI might reshape society and human experience.

💡Marketing

Marketing is the process of promoting and selling products or services, including the strategies used to reach potential customers. In the script, marketing is discussed in the context of using AI to generate content, optimize social media posts, and create personalized marketing plans. The host suggests that AI can help chiropractors increase their impact, income, and enjoyment in practice by simplifying the marketing process and providing valuable insights into patient preferences.

💡Misinformation

Misinformation refers to false or inaccurate information, which can spread easily, especially in the digital age. The script warns of the potential for AI to inadvertently spread misinformation if the content it generates is not carefully reviewed and verified by professionals. This underscores the importance of human oversight in ensuring that AI-generated content is accurate and beneficial.

Highlights

AI has the potential to transform chiropractic practices.

Chat GPT is a generative pre-trained Transformer that can analyze all written text on the internet.

Chat GPT can conduct conversations that are almost indistinguishable from human interactions.

AI can impact diagnosis, treatment planning, personalized care plans, and patient outcomes.

Ethical considerations include patient privacy, consent, and the accuracy of AI-generated information.

AI may surpass human intelligence, raising concerns about job displacement and autonomy.

AI can assist in creating content for marketing chiropractic practices.

Chat GPT can generate video topics and scripts for chiropractic content creation.

AI can optimize posting times and content based on patient demographics.

AI can create nutrition and exercise plans tailored to specific patient needs.

There are concerns about AI-generated content being recognized and potentially penalized by Google.

AI-generated content may lack creativity and originality.

AI has the potential to spread misinformation if not properly reviewed.

AI is a tool that can enhance outcomes for patients but should not replace human expertise.

Encouragement to experiment with AI and use it as a guide for content creation and practice improvement.

The influencer program by Angus Pike is a coaching program designed to help implement AI and other strategies.

Transcripts

[Music]

good morning good afternoon and good

evening folks hey welcome to another

episode of the marketing your practice

podcast the podcast where I get to

simplify the marketing and the mindset

so you the caropractor can increase your

income your impact and your enjoyment in

practice too in today's episode we're

going to be talking about a topic that

has a lot of chiropractors very excited

many chiropractors feeling nervous and

some chiropractors feeling

understandably terrified I'm going to be

talking about the future of AI in kir

practic and I I'm going to be talking

about chat GPT now if you have no idea

what I'm talking about with regards to

chat

GPT um be prepared to have your mind

blown this episode as well it's no

secret that AI artificial intelligence

has the potential to completely

transform the way we do things as

chiropractice um it'll have an impact on

things like diagnosis treatment planning

personalized care plans patient outcomes

and certainly can have a huge and will

have a huge impact on the way that we

Market our practice I'm going to talk

about uh a lot of those we'll go into

great detail of that as we go forwards

as well but as with any technology as

well there are a whole bunch of really

important ethical and philosophical

considerations as well I'll give you my

kind of two cents and all of those now

let's kind of rewind back to the

beginning of December I was online

scrolling through a couple of people I

were following I noticed there was a

whole bunch of conversations in around

this chat GP te now the GPT stands for

generative pre-trained Transformer and

so I signed up to this platform um it

was introduced or opened to us um uh in

November 30th I think it was it's the

fastest platform in history to ever get

to a million users it did it uh in less

than five days something like that

faster than anything else as well so I

then had my mind blown in a way with

technology that I don't think I ever

have now I've I've gone through you know

I went through school and there was no

internet no email and so it seemed that

the introduction of these things were

very slow you know I was impressed with

iPhone one um but I mean if the iPhone

14 is what dropped on me it chat GPT

which is an artificial intelligence

still now a month later my mind is still

reeling from what's going on so what is

chat GPT let's start with that first of

all okay so as I mentioned the GPT

stands for a generative pre-trained

Transformer in essence what it is is

it's really a chatbot that's powered by

artificial intelligence what this

chatbot has done is it has access to

literally all the written text that's

ever been entered into the internet and

it has spent time analyzing that and you

can have conversations with this chatbot

about anything from how do I improve my

relationship how do I get more fit to

how do I Market my practice to how do I

come up with content we'll talk about

that in a moment okay so it's a machine

Lear learning model that uses uh a

technique called Transformer to process

and analyze data okay it's designed to

create text in a coherent almost

conversational way so you can have a

conversation with this chatbot and it is

remarkable um how indistinct it is from

actually chatting to another person and

that is both wonderful and terrifying as

well so at this stage it's just a text

conversation that you're having back and

forward so let's take one step back up a

little higher and talk about what what

do they mean by artificial intelligence

I've been doing a lot of research on

this as well this is in essence the

ability for computers to be able to do

things that would normally require human

intelligence would normally require

learning problem solving and decision

making okay there are three types of

artificial intelligence generally they

talk about these are rule-based AIS okay

now these are the very most basic forms

but they just kind of follow rules more

there's machine learning this type of

Art icial intelligence uses algorithms

now maybe we could say that um the

algorithms that are on both Facebook and

social media YouTube that this isn't a

kind of artificial intelligence and then

there's been this third type which is

what we've been waiting for some people

have been concerned about others are

very excited about which is referred to

as like a deep learning this deep

learning type of artificial intelligence

involves the use of very very complex

neural networks for it to process and

analyze data okay so chat GPT would

definitely come under the umbrella of

this deep learning okay

so how could we be using or how it's

probably not how could be it really is

how will we be using artificial

intelligence in the future um as

chiropract as well I think there are

many let me go over a couple of

different areas that we could be using

it it's already and we'll certainly be

using it in diagnosis and Care planning

there's no doubt about that too so the

AI algorithms could be looking at

posture could be looking at range of

motion they will absolutely be helping

to analyze x-rays we'll be able to feed

in information complex information about

the person's lifestyle um their history

which will then be able to direct us for

the best way for us to Care with this

person I think in the future we'll be

able to answer questions like what

technique is best how often is it best

for us to be actually caring for these

patients it will be fascinating to see

what role this has on Diagnostic and

Care planning obviously it with regards

to even further personalizing our care

for it to be producing exercise plans

nutrition plans Stress Management plans

all those adjunctive things that so many

of us particularly vitalistic lifestyle

chiropractors that were wanting to have

tools that might support them in their

care once we plugged in all the

information about the patient we could

then say Hey listen can you please

produced for me um an eating plan for

this person uh and by the way they don't

like uh bre bread or they don't like uh

beef and it would come up with a you

know 7-Day 30-day treatment sorry eating

plan for this person then you could

break that down into meal options and

then how to go about cooking it and then

we could even at the end of it produce

uh a shopping list but I I'll I'll talk

more about some of my experiences with

it uh going forwards also so it'll

absolutely help with administrative

tasks so Google has already released

footage of its AI amazingly this was

right back in

2018 where it's artificial intelligence

its chatbot which also had a voice was

able to speak in a voice that sounded

nothing like a computer at all rang up a

hairdresser and made an appointment and

so it carried on a conversation back and

forward so it comes uh easy to imagine

that we could be using this sort of

artificial intelligence chat bot

certainly to have text conversations

with our patients and to make

appointments with them but even voice

conversations in the future for us to

make appointments with them also so

there be a whole bunch of administ ative

tasks that we'll be able to uh use

artificial intelligence with even things

like um our case notes where it could be

listening into the conversation that

we're having with our patients and then

create a whole bunch of case notes so

the ability for it to approve efficiency

in practice and have us doing the things

that we want to be doing which is

adjusting our patients and interacting

and building relationships with them and

all of those outside things to move them

to the side the ability for that future

to come we're getting closer and closer

to now don't give me wrong wrong I'm

going to talk about the ethical

considerations and the philosophical

challenges that might come around with

this as well but these are sort of areas

that you know absolutely it could be

used in fact let let's talk about some

of the ethical considerations as well so

obviously there's things like the big

ones of patient privacy and consent so

just knowing that if we're going to be

feeding their information into some kind

of chatbot artificial intelligence would

you want that happening you know it

would need to be deidentified and all

those type of things that we have

compliance issues even now with regards

to how we're dealing with patient notes

um how we're storing data all of those

things will need to be part of it but we

need to ensure that we're complying with

all of that and these rules haven't even

been written yet so it's hard to know

what's going on accuracy and fairness so

we have to assume because at the moment

chat GPT this thing that I'm having

conversations with and asking questions

it's not always right and there might be

a time in the future that you know if it

misses a diagnosis it misses something

on x-ray who's going to be held

accountable from that from a male

practice point of view are the

recommendations going to be accurate can

you is there an algorithm that you can

bring all of these things together to

understand the human condition as well

so these are something for us to think

about transparency as well so if I'm

creating a care plan that's um derived

from AI do I need to tell my patients

about that do I want my care plan uh

coming from AI do I want my adjustment

schedule coming from that or do I want

it coming from the chiropractor and if

you the chiropractor are using that as a

tool do you need to let your patients

know and of course one of the ethical

concerns is just the impact on

employment because potentially this can

take the role of a lot of your

administrative staff if it can be making

appointments if it can be reting if it

can be having what seem like very

real-time conversations these are a lot

of the roles that are being done by a

lot of our Chiropractic assistants our

CA and so there are certainly some

ethical concerns in around that as well

let's talk about some of the

philosophical concerns as well these get

a little bit deeper and these are some

of the areas where chiropractors in

particular not just chiropractors but a

lot of us are are becoming really

nervous and some people terrified there

is the potential the very very real

potential that artificial intelligence

will surpass in fact I don't think it's

potential it's it's inevitable that the

AI will surpass human intelligence and

capabilities and so there are a number

of people that are really concerned that

as it gets more sophisticated as it

bypasses our intelligence our abilities

from there too that there will be a

number of consequences with that such as

the displacement of human workers the

erosion of human autonomy um will these

machines do they have the ability for

empathy and compassion uh will what role

will they see themselves in human

society as well there is the use for if

I'm taking all this information from

artificial intelligence how do I know

that it's not being malicious that it's

not their we have seen for instance over

the last number of years that there have

been a number of accounts on Facebook

that have been set up by different

countries with the uh very uh goal of it

creating tension between left and right

A lot of these Russian sites that were

set up particularly to start to create

tension in amongst the left and right

over in the US but you imagine that if

someone was able to control the AI and

it was feeding information out to

billions of people that information was

consciously wrong what kind of an impact

might that have the ability therefore

for AI to reinforce biases again this is

something we saw biases happening a lot

um with the pandemic and people who had

different agendas and if they if we're

getting information from this super

commuter from this artificial

intelligence who's to say that there are

not government bodies that are putting

biases inside of it that's incredibly

concerning the lack of accountability

that might happen for artificial

intelligence as well so um again one of

my concerns in around it as you'll see

when we'll talk about how it could help

you with um your marketing as well is

the ability for it to create fake fake

expertise so in the past beforehand if

you were to create content if you were

to position yourself as an authority

with your community there had to be some

substance behind it but if you were to

just go on to chat GPT

and ask it for uh to write an article

for you about the relationship between

posture and health and then for it to go

through and create posture correction

plans for you exercises lifestyling

around it then all of a sudden without

you having any background in that if

you're not a chiropractor too it can

position you as an authority if I think

that you wrote this article when in

actual fact you didn't write it you

didn't plagiarize it as well but it has

this ability for it to position you as a

fake ex ex expert as well so there are a

number of real philosophical concerns

now maybe this is sounding for some of

you a little depressing and overwhelming

at the moment I don't know where it will

go I I I've been thinking about this

constantly for the last four to six

weeks but there are a number of areas

that I'm very very excited about it as

well and I think particularly with

regards to marketing with it helping you

to increase your impact uh um increase

your income and your enjoyment in

practice there are several areas where

it would be really helpful that so let's

talk about given that this is a

marketing podcast let's talk about how

it can be helpful with that too one of

the first things I did when I got on

chat GPT is I said I'm wanting to create

some articles in around post and copra

can you please give me 10 video topics

that I could create and unless than 15

seconds it created 10 video topics that

were fabulous now I've had 25 years as a

chiropractor I've had 15 years as a

content creator particularly in around

video I have an area of expertising

around this and all 10 of these videos

were beautifully created in terms of

topic and ideas I then grabbed one of

those topics from there too I said can

you write me a video script and the

video script it created was damn near

perfect I my jaw nearly hit the floor

when I read it a wonderful powerful and

engaging introduction uh the body part

of it was interesting great bullet

points that were accurate for what I

know as a chiropractor the advice was

wonderful and the conclusion at the end

and I looked at this one of the

challenges that so many of you share

with me about social media about

marketing is coming up with content

creation chat GPT has now solved that

problem for you this is not a problem

for you anymore because within a matter

of moments I had 10 video ideas and

video scripts in them that even if you

changed none of it these videos would be

great now we'll talk about why you might

want to subtly change some of it as well

but content creation and issues in

around content creation is is something

of the past but you could also along

with that too it goes a step further

because it would allow you to optimize

again when you are telling uh the chat

GPT who your patients are it will know

when they're online it'll be able to

optimize when you post what you post

about it'll allow you to create

descriptions for your posts that go

along with everything that is tailored

for you to reach the type of person that

you want to reach the AL algorithms and

inside of these AIS eventually what

they'll be able to do and probably can

do it right now is analyze the people

that you're already looking after it

will therefore be able to tell you what

sort of content to create for them it

will then create the scripts for that

again for blog posts for videos and

again many of these artificial

intelligence uh learning machines can

also create images for you it will also

be able to tell you how to respond for

any questions comments or even any

trolls that might be reaching out to you

the area that I can see it most is when

you're wanting to put together marketing

plans content creation plans this

continues to blow my mind I had a

coaching client this morning I was

dealing with who does really wonderful

work with women who are suffering from

fatigue and we said can you come up with

10 video ideas please um particularly

with regards to fatigue and functional

medicine came up with 10 video ideas we

grabbed one of those ideas there too

which was related particularly to low

thyroid and adrenal issues and we said

can you create a video script for that

it created a video script um that was

wonderful after that one of the things

it talked about in the video script is

the importance of proper nutrition and

managing low thyroid issues um and

adrenal issues there as well then after

that I said can you please put together

an eating plan how somebody should eat a

video with regards to that it then

created an eating plan I then said after

that can you please create a 7-Day

recipe plan is so not only did it create

the recipes all of this Focus towards

people with thyroid issues and adrenal

issues it created the recipe is from

that to and then also the cooking

instructions and then finally at the end

of it I said can you please create for

me a shopping list so next it printed

out a shopping list as a list there of

everything I would need to buy if I

wanted to cook those meals and the

instructions there as well that would

help me manage from a nutritional point

of view my low thyroid and adrenal

issues all of this happened in under 5

minutes and almost all of it was the

accuracy level of it was you know almost

100% if you made no changes it would

have been wonderful content but again

you could have put specifics in there if

you had a patient for instance that

didn't like salmon they talking about

getting good quality fats in there you

could say create me a seven meal meal

plan for somebody with thyroid and

adrenal issues but they don't like

salmon is able to do all of that so from

a Content creation point of view it's

stunning now I think this is going to

I've always found once you really

understand the person that you're

wanting to reach out and build

relationships with in your community

actually coming up with content is very

easy I'm looking forwards to the

conversations I have with chiroprac is

going forwards because one of the

excuses for them not being on social

media and particularly one of the

excuses for them not creating uh videos

is that we use the safe excuse of I

don't know what content to create

because they therefore don't have to

share the vulnerability that's really

what's underneath it is I'm scared

scared of being on camera I'm scared of

being rejected and I'm scared of failing

but it's much safer and much less

vulnerable for you to say I don't know

what content to create but like many

things myself included when one excuse

is taken away from us then maybe we'll

come up um with another so in summary

let's talk about a few of these things

um if you haven't had a play with chat

GPT then set up a free account this is

the first time in history that a free

tool has been made available to the

general en public and there are a number

of things I I'm putting in all different

conversations with you know what things

can I do to better connect with my kids

what things can I do to improve my

marriage what things can I do to uh uh

grow my business and the answers that

come back the vast majority of things

are are just nothing short of absolute

mindblowing as well so there are some

downsides with using it as a marketing

tool I want to talk about these as well

the it would appear that Google at this

stage can actually recognize and is more

likely to recognize whether content is

Created from AI or whether it's created

from us now there is some indication

that they may penalize content that is

AI generated which I find interesting

because ultimately the AI generated

content is likely to be more accurate

more easy to read um uh better at doing

the job that it's wanting to do than the

content that we create so why Google

would penalize it I'm not sure but

they're saying at this stage that's

something that they were doing so if

you're wanting to create all this

content blog post and all of a sudden

start whacking them on your website you

might want to think twice about that you

might want to say okay I'm GNA use this

as a guide for me and I'm gonna use this

as a guide and then I'm going to tweak

it and I'm G to add my voice to it I'm

going to add uh my personality to it

that's certainly how I'm encouraging

community influencer members to be doing

so the content that comes from here

lacks and may lack um creativity and

certainly will lack originality I'm also

not certain that if I ask a question and

then you ask the same question sometime

afterwards we get the same answer and so

therefore will we have all the same

content on everybody's site and again if

we have all the same content on

everybody's site then it loses that

Authority and that originality that

comes as well there is a lack of

personal touch and human connection the

more that I'm looking at these answers

from the AI chatbot the more I can see a

formula to it and I wonder whether we

might start to recognize this formula

there is also again one of the downsides

of having it create your content is for

its potential to spread misinformation

if you're not reading through the

recommendations if you if you don't

already know the topic and you're

putting together eating plans Stress

Management plans mindfulness plans

chiropractic care plans and you're not

reading and reviewing this there is the

potential for this to spread

misinformation and for it to cause more

harm than good so these are all things

that you want to keep in mind however my

encouragement for you is to get and have

a play with this and use it as an

inspiration use it as a tool that not

that guides you there are many

businesses at the moment that are using

this and it's saving them hours creating

plans beforehand that might have taken

them days that they can do in 30 minutes

and we can get back to doing the work

that we want to do which is adjusting

our patience is being with them is

connecting with people and some of these

tasks like some of the marketing and the

content creation stuff that has taken

hours we can use this to guide us going

forward so where to from here have a

play with it okay slowly remember this

is a tool this is not something that's

going to do everything for you we've

covered a fair bit today what is um

artificial intelligence what is chat GPT

what are some of the philosophical and

ethical uh dilemmas that go along with

it how we we be using it not only in

content creating but using it to guide

our care plans using it to di guide out

our diagnostic skills as well as a lot

of the marketing as well but it's very

clear that AI has the potential to

enhance um and improve the outcomes that

we get uh with our patients and the way

that we connect with our community as

well but it's also really important to

remember that this is just a tool this

is not a replacement for the expertise

that we have as uh practitioners as

human beings As Leaders inside our

community I'm sure that we will be

having lots and lots of conversations

around Ai and in particular chat GPT as

the year goes on and as we get into

version two and version three and

version four I'd love to know your

thoughts around this and are you using

it how are you using it what results are

you getting from here too so perhaps

reach out to me whether it be on the

socials tell me your thoughts or maybe

an email Angus adom

media.com as always folks thanks for all

that you do your community so

desperately need you now more than ever

this beautiful ch-practical and the way

that we look at the world I think will

help us to guide us even through tricky

times like this as well thanks for all

that you do look forward to seeing you

back here real soon bye if you've

enjoyed listening to this podcast you

have to come and check out my community

influencer program it's my monthly

coaching program where we take all this

material and I'll work with you to help

you apply it implement it and systemize

it the community influencer group

coaching program is designed to help you

increase your practice income impact and

enjoyment join me over at Angus pike.com

jooin

that's Angus pike.com

jooin I'd love to see you there