Elasticity Practice- Supply and Demand

Jacob Clifford
25 Sept 201713:10

Summary

TLDRIn this ACDC econ video, Jacob Clifford focuses on practicing elasticity concepts with students. He emphasizes the importance of subscribing and supporting his content, which funds his work. The video covers various types of elasticity, including demand, supply, cross-price, and income elasticity. Clifford provides seven practice questions to test understanding, explaining the total revenue test for demand and supply, and how to calculate elasticity coefficients. He clarifies that the total revenue test cannot be used for supply elasticity and distinguishes between substitutes and complements using cross-price elasticity. The video concludes with income elasticity, differentiating between normal and inferior goods based on the sign of the elasticity coefficient.

Takeaways

  • πŸ˜€ The video is aimed at economics students, focusing on the concept of elasticity.
  • πŸ“š The presenter, Jacob Clifford, encourages viewers to learn about elasticity before practicing with the video.
  • πŸ’Ό Jacob discusses his full-time job as a content creator for economics education, emphasizing the importance of subscriptions and support for his work.
  • πŸ“ˆ The video covers four types of elasticity: demand, supply, cross-price, and income elasticity.
  • πŸ“‰ The total revenue test is explained as a method to determine if demand is elastic or inelastic.
  • πŸ”’ The elasticity of demand coefficient is introduced, with calculations shown to determine if demand is elastic, unitary, or inelastic.
  • πŸ“Š The presenter clarifies that the total revenue test cannot be used for supply elasticity, unlike for demand.
  • 🍎 Cross-price elasticity is discussed, with examples to differentiate between substitute and complementary goods.
  • πŸ’° Income elasticity is explained, highlighting the difference between normal and inferior goods based on the sign of the elasticity coefficient.
  • πŸ“ The video concludes with an encouragement to practice and review the material, and to share the video with others for educational purposes.

Q & A

  • What is the main focus of Jacob Clifford's ACDC econ videos?

    -The main focus of Jacob Clifford's ACDC econ videos is to provide practice and educational content for economics students, particularly in the area of elasticity.

  • Why is it important for viewers to subscribe to Jacob Clifford's YouTube channel?

    -Viewers are encouraged to subscribe to Jacob Clifford's channel to support his work, which includes creating educational content and resources for economics students. Subscribing helps YouTube recognize the value of his content, ensuring the channel's continuation.

  • What is the 'ultimate review packet' mentioned by Jacob Clifford?

    -The 'ultimate review packet' is a resource that Jacob Clifford offers, which includes summary videos covering the entire course of micro and macroeconomics, designed to help students learn and review the material.

  • How does Jacob Clifford explain the concept of elasticity in economics?

    -Jacob Clifford explains elasticity by discussing four different types: elasticity of demand, elasticity of supply, cross-price elasticity of demand, and income elasticity of demand. He uses practice questions to help students understand and calculate these concepts.

  • What is the total revenue test for elasticity?

    -The total revenue test for elasticity involves observing the change in total revenue when the price of a product changes. If total revenue decreases as price increases, the demand is considered elastic; if total revenue increases, the demand is inelastic.

  • What is the elasticity of demand coefficient and how is it calculated?

    -The elasticity of demand coefficient is calculated as the percent change in quantity demanded divided by the percent change in price. It indicates whether the demand is elastic (greater than one), unitary elastic (equal to one), or inelastic (less than one).

  • Why can't the total revenue test be used for elasticity of supply?

    -The total revenue test cannot be used for elasticity of supply because total revenue always moves in the same direction as price. When price increases, total revenue increases, and when price decreases, total revenue decreases, making it impossible to differentiate elasticity based on total revenue alone.

  • How does Jacob Clifford differentiate between substitutes and complements using cross-price elasticity?

    -Jacob Clifford uses cross-price elasticity to differentiate between substitutes and complements by looking at the sign of the elasticity coefficient. A positive coefficient indicates substitutes (as one product's price increase leads to an increase in demand for the other), while a negative coefficient indicates complements.

  • What is income elasticity of demand and how does it relate to normal and inferior goods?

    -Income elasticity of demand measures how quantity demanded of a good changes in response to changes in income. A positive coefficient indicates a normal good (demand increases with income), while a negative coefficient indicates an inferior good (demand decreases as income increases).

  • What advice does Jacob Clifford give to students who struggle with elasticity concepts?

    -Jacob Clifford advises students who struggle with elasticity concepts to practice more, review his videos, and consider using his 'ultimate review packet' for additional practice questions and explanations.

Outlines

00:00

πŸŽ“ Introduction to Elasticity in Economics

Jacob Clifford welcomes viewers to ACDC econ, emphasizing the importance of understanding elasticity concepts in economics. He mentions that this video will focus on practicing elasticity and encourages viewers to learn the concept if they haven't already. Clifford also discusses the financial aspect of his YouTube channel, explaining that it supports his livelihood. He asks viewers to subscribe and hit the notification bell to support his channel and considers creating a separate video on the midpoint formula for elasticity if requested. The video then transitions into discussing elasticity types, including demand, supply, cross-price, and income elasticity, with a focus on the first seven practice questions related to these concepts.

05:01

πŸ“Š Elasticity Calculations and Revenue Tests

The paragraph delves into the practice questions about elasticity, starting with the total revenue test to determine if demand is elastic or inelastic. It explains how an increase in price leading to a decrease in total revenue indicates elastic demand. The explanation continues with the calculation of the elasticity of demand coefficient, highlighting the importance of using percentage changes rather than absolute changes. The paragraph also clarifies that the coefficient is always negative due to the law of demand but should be considered in absolute terms when determining elasticity. It concludes with a discussion on the difference between using the total revenue test for demand versus supply and introduces the concept of cross-price elasticity, explaining how it differs from the other types of elasticity discussed.

10:02

🍏 Analyzing Substitutes and Complements

This section focuses on cross-price elasticity, illustrating how an increase in the price of one product, such as apples, affects the demand for another product, like vanilla ice cream. It explains that a negative cross-price elasticity indicates the products are complements, while a positive value suggests they are substitutes. The paragraph provides a step-by-step calculation of the cross-price elasticity coefficient, emphasizing the significance of positive and negative values in determining the relationship between products. It also touches on the concept of income elasticity, discussing how changes in income affect the quantity demanded of a product and differentiating between normal and inferior goods based on the sign of the income elasticity coefficient.

Mindmap

Keywords

πŸ’‘Elasticity

Elasticity in economics refers to the measure of how demand or supply of a product changes in response to changes in other factors like price, income, or the price of related goods. In the video, elasticity is the central theme, with various types of elasticity discussed to understand how economic agents react to changes in market conditions.

πŸ’‘Total Revenue Test

The Total Revenue Test is a method used to determine the elasticity of demand. It involves observing whether total revenue increases or decreases when the price changes. In the video, the test is used to illustrate that if total revenue decreases when price increases, the demand is elastic.

πŸ’‘Elastic Demand

Elastic demand occurs when the quantity demanded of a good responds significantly to a change in price. In the script, it is mentioned that if the total revenue decreases when the price rises, the demand is elastic, indicating that consumers are sensitive to price changes.

πŸ’‘Inelastic Demand

Inelastic demand is when changes in price have little effect on the quantity demanded. The video explains that if total revenue increases when the price rises, the demand is inelastic, suggesting consumers are less sensitive to price changes.

πŸ’‘Elasticity of Demand Coefficient

The Elasticity of Demand Coefficient is calculated as the percentage change in quantity demanded divided by the percentage change in price. The video emphasizes that if this coefficient is greater than one, the demand is elastic, equal to one it's unit elastic, and less than one it's inelastic.

πŸ’‘Cross Price Elasticity of Demand

Cross Price Elasticity of Demand measures the responsiveness of the quantity demanded of one good to a change in the price of another good. The video uses this concept to differentiate between substitutes and complements, explaining that a positive coefficient indicates substitutes, while a negative one indicates complements.

πŸ’‘Income Elasticity of Demand

Income Elasticity of Demand measures how the quantity demanded of a good responds to changes in income. The video explains that if the quantity demanded decreases when income increases, the good is considered inferior, as indicated by a negative coefficient.

πŸ’‘Law of Demand

The Law of Demand states that there is an inverse relationship between price and quantity demanded, all else being equal. The video script uses this law to explain why the total revenue test and the elasticity of demand coefficient can indicate whether demand is elastic or inelastic.

πŸ’‘Law of Supply

The Law of Supply suggests that there is a direct relationship between price and quantity supplied, all else being equal. The video uses this law to explain why an increase in price leads to an increase in the quantity supplied, indicating elastic supply.

πŸ’‘Ultimate Review Packet

The Ultimate Review Packet is a resource mentioned in the video that provides summary videos covering the entire course of micro and macroeconomics. It is used as an example of how students can reinforce their understanding of economic concepts, including elasticity.

πŸ’‘Substitutes

Substitutes are two goods such that an increase in the price of one leads to an increase in the demand for the other. The video explains this concept using cross price elasticity, where a positive coefficient indicates that two goods are substitutes.

πŸ’‘Complements

Complements are two goods that are used together, such that a decrease in the demand for one is associated with a decrease in the demand for the other. The video script illustrates this with an example where an increase in the price of apples leads to a decrease in the demand for vanilla ice cream.

Highlights

Introduction to ACDC econ by Jacob Clifford, focusing on practice for economic concepts.

Emphasis on the importance of subscribing and supporting the channel for continued content creation.

Discussion on the necessity to understand elasticity before proceeding with the practice questions.

Explanation of the total revenue test to determine if demand is elastic or inelastic.

Use of the total revenue test to illustrate the concept of elastic demand with given numerical examples.

Clarification that the total revenue test does not analyze quantity but rather the change in total revenue when price changes.

Introduction to the elasticity of demand coefficient and its calculation method.

Explanation of how to calculate the percent change in quantity and price for the elasticity of demand coefficient.

Mistake clarification regarding the calculation of elasticity, emphasizing the need for percent change rather than simple change.

Discussion on the interpretation of the elasticity of demand coefficient, including the significance of values greater than one.

Transition from demand to supply elasticity, with a new set of numerical examples.

Calculation of the elasticity of supply using the same formula as demand, but applied to supply data.

Explanation of why the total revenue test cannot be used for supply elasticity.

Introduction to cross-price elasticity, distinguishing between substitutes and complements.

Calculation of cross-price elasticity of demand with an example involving apples and peaches.

Discussion on the interpretation of positive and negative values in cross-price elasticity, indicating substitutes or complements.

Introduction to income elasticity and its calculation, differentiating between normal and inferior goods.

Final thoughts on practice and the importance of understanding elasticity concepts for economic studies.

Transcripts

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hey how you doing econ students this is

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Jacob Clifford and welcome to ACDC econ

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if you've seen these videos before you

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know exactly what we're doing it is time

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to practice if you have not learned

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elasticity go learn elasticity then come

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back and practice with this video but

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before we get into it really quickly let

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me get serious here this is my full-time

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job making YouTube videos and selling

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the ultimate review pack and making

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teacher resources doing workshops for

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her econ teachers this what pays the

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healthcare and my mortgage and all that

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stuff so please do me a couple favors

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number one please subscribe hit that

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notification Bell even if you're not you

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know going to watch the videos every

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single week subscribing tells YouTube

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that I'm making good stuff and it helps

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the channel continue so please do that

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also go get the ultimate review packet

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it's a great way to learn it's a great

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way to say thank you for making these

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videos uh but basically it gives you

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summary videos that cover the entire

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course micro and macroeconomics take a

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look the descriptions below but either

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way whatever you do thank you for being

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here and watching this video you rock

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now on a completely different note we're

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talking about a elasticity but I'm not

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going to cover the midpoint formula your

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professor or teacher might have shown

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you that it's basically a more accurate

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way to find out if the band is elastic

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or in elastic and we're not going to do

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that in this video if you want a

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separate midpoint formula video tell me

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in the description below and I will make

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that for you but this one we'll talk

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about the general idea of elasticity for

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most of you in class you probably

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covered four different types of

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elasticity elasticity of demand

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elasticity of supply cross price

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elasticity of demand and income

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elasticity demand that's what we're

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going to talk about in this video I'm

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going to give you seven practice

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questions your job answer these

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questions see if you're getting it if

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you can do these calculations and answer

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these questions then you understand it

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and if you don't that's okay try your

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best and I'll go over the answer so

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right now pause the video see if you're

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getting it ready and good luck question

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one it's asking you to use the total

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revenue test to figure out if the

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demands El elastic or any elastic given

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these numbers now first thing I want you

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to notice like the price went up from 20

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to 25 and the quantity went down which

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is exactly what happens because the law

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of demand so price went up quantity went

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down we're not asking and the question

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is not asking you what's going to happen

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to quantity when the price goes up it's

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asking what happens to total revenue

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right that does total revenue go up or

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is total revenue go down so in this case

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notice the price started at 20 20 time

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10 is $200 and then the price went up to

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25 and the quantity went down to 5 25 *

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5 is $125 so the total revenue went down

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when the price price went up and if the

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total revenue goes down the price goes

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up that means this demand curve is

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relatively elastic now if you've seen my

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other video I gave you a trick at the

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end to help you remember the total

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revenue test using your arms uh take a

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look at that if uh you've never seen it

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before you do have to like remember that

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but the concept makes sense the idea

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here is this if the price goes up in

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this case you know uh from 20 to 25 and

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the quantity decreased a whole lot more

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so price went up yeah it did but the

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quantity decrease a whole lot that means

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the total revenue is going to get

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smaller and so that's why this is

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elastic demand but let's say the

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quantity only fell down to nine right

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went from 10 to 9 so I'm changing the

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question here the total revenue in this

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case would actually go up right so price

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would go up and total revenue would go

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up so that would be inelastic demand if

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the numbers were different so notice no

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matter what whether it's elastic or in

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elastic price goes up the quantity goes

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down the total revenue test is not

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analyzing the quantity at all it's

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talking about the total revenue test

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right what happens to the total revenue

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when the price goes up but in question

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number two you have to actually do the

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calculations of something called the

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elasticity of demand coefficient now the

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good news is the equation's easy to

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remember it's the percent change in

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quantity divided by the percent change

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in price now notice the biggest mistake

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students make right here is to go well

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the price went up by five and the

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quantity decreased by five so it's five

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over five which is one I'm done no right

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remember this is not the change in price

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it's not the change in quantity it's the

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percent change so you have to actually

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calculate the percent change in the

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quantity and the price that's going to

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give you the right answer quantity is on

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top so the change in quantity went from

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10 to five that's a decrease of 50% and

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the price in this case went up by $5 and

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$5 is 1/4 or

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25% of 20 so here it is it's 50 because

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remember the quantity decreased uh

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divided by 25% so 50% divided by 25% we

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can actually do do some calculations and

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find out that's --2 now first thing I

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want you to point out and know is the

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elastic of demand coefficient is always

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negative it's always negative because of

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law of demand right price is going to go

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up and the quantity is going to go down

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so it's negative number but we usually

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ignore that when we're analyzing if it's

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elastic or inelastic so just do the

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absolute value and the absolute value

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here tells you that it's a number that's

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greater than one if this number is

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greater than one then that means the

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demand is elastic for apples which we

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already knew because of the answer to

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question one remember in question one we

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said the demand is elastic using the

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total revenue test and this tells us

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it's also elastic because the elasticity

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of demand coefficient is greater than

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one so there you go both the total

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revenue test and the elasticity demand

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coefficient are telling us the same

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thing remember if the elasticity of

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demand is greater than one then it's

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elastic demand if it's one it's unit

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elastic and if it's less than one then

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it's in elastic and that make sense

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right the number means something but in

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demand we're talking about the absolute

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value of you know that number because

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the elasticity demand coefficient will

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always be negative because of the law of

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demand okay in question three we're

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switching from demand to supply now you

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have new numbers it said the price went

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up from 20 to 25 and the quantity

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supplied increased from 10 up to 25 now

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the good news is it's the same equation

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exact same equation except this time

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it's the percent change in the quantity

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supplied divided by % change in price so

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it's really just the same equation uh

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but you're just changing are you looking

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at demand or in this case you're looking

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at Supply so the change in the quantity

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well it went from 10 to 25 right and 15

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so it's it went up by 15 and so 15 is

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150% of 10 and so the change in quantity

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is 150% and we already know the change

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in price because we already did it

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earlier it's a change in 25% so you do

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some calculations you figure out that

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it's positive six that means that

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there's a positive correlation between

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price in the quantity supplied which of

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course you know that because that's the

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law of supply right price goes up the

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quantity supplied will always go up

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right so this number always pop out a

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positive number now since the number is

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greater than one that means the supply

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is elastic right greater than one is the

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elastic so same idea as before if you

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know there's a small change in quantity

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because a big change in price that'd be

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an elastic Supply if the answer is one

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it's un elastic and if the number pops

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out number greater than one that means

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it's elastic Supply in question number

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four I'm just trying to clarify a

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concept you can't use the total revenue

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test to figure out the elasticity of

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supply and the reason why is because

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take a look when the price goes from 20

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up to 25 the quantity increases so the

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total revenue the size of the Box is

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always going to go up when the price

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goes up total revenue automatically is

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going to go up when the price goes down

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total revenue is going to go down so the

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price and the total revenue are directly

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related they will always go up or down

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together so the point here is this just

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understand you can use the total revenue

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test for demand you cannot use the total

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revenue test for Supply in question

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number five we're switching again we've

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already covered demand and Supply now

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we're talking about cross price

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elasticity and it says Uh there's an

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increase in the price of apples and that

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decreases the quantity demanded of

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vanilla ice cream a different product so

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now we're analyzing the relationship

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between the apples and the vanilla ice

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cream and it says are these two things

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substitutes or compliments the answer is

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they're compliments the reason why is

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they're negatively related in other

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words the price went up for the apples

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and people bought less of the ice cream

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so a negative number pops out uh means

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it's a compliment also it makes sense

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because when the price goes up for

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apples people like well apples are more

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expensive the coin demanded is going to

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decrease for apples but people are also

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in this case says that people are not

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going to go buy ice cream either so the

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coin Dem maned falls for the ice cream

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so that means they must be compliments

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now if it said people bought more ice

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cream then they'd be substituted to each

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other so that's what we're talking about

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here when it comes to cross price

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elasticity we're analyzing are these two

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things substitutes or complement to each

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other and that all make more sense when

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we do question six it says assume the

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increase of price of apples increase the

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quantity demanded of a different product

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peaches from 20 tons to 30 tons so now

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you have some numbers to work with you

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have to actually calculate the cross

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price elasticity demand coefficient the

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good news it's the same equation right

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percent change in quantity divided by

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the percent change in price except the

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difference here is it's the change in

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quantity of one product as a result of

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the change in price of a completely

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different product now the last two times

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we did this it was you know the change

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in the price of your product how does it

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affect the quantity demanded or the

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quantity Supply now it's a change in

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price of one product in this case the

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change in Apple's price and then how's

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that affect peaches so same equation

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first do the calculation for the

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quantity uh the quantity went from 20 to

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30 that's an increase of 50% and the

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price increased 25% and that top side a

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positive two so it turns out those

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numbers were the same as question number

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two it's the exact same equation and

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it's the same number right in this case

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two except it's not negative it's

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positive so you've actually seen these

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numbers before so in other words if you

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had a hard time calculating like I don't

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know how to do the math but you just did

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this back in question number two so

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hopefully had a chance to check yourself

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the concept is what I'm talking about

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now that positive number means something

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back in question two the elasticity

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demand coefficient was -2 right but we

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said ah just look at the absolute value

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the negative sign doesn't really matter

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because the law of demand don't worry

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about it in this one the positive really

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matters in this case these two goods are

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substitutes for each other right if the

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price went up for one that means people

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bought more of the other one right so if

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price goes up for apples people buy more

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peaches that means they must be

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substitutes for each other people stop

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buying the apples they go buy more

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peaches instead so if you see a positive

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number that means substitutes one way to

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look at is right here kind of think of a

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number line uh the cross price

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elasticity if it's positive it's uh

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substitutes if it's negative it's

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compliment if it's zero that means

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they're not related right if there's no

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change in quantity from a change in

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price so if the you know the price of uh

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MacBooks go up and there's no change in

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the quantity of tires then MacBooks and

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you know tires are unrelated there's no

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relationship between them at all right

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they're they're not substitut not complt

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they're nothing so zero means no

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relationship of the the higher the

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number so a positive one or positive

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five or a positive 100 you know positive

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100 means a really strong substitutes

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you know negative one means a compliment

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but you know not very strong -2 stronger

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negative - 100 means they're you know

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super close compliments each other like

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you know milk and cereal or hot dog and

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hot dog buns okay so that's the idea of

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cross price elasticity and in question

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number seven we finish it off now we're

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talking about income elasticity so we're

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not talking about the price of one

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product relative to we're not talking

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about demand we're not talking about

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Supply we're talking about income here

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so income the good news it's the same

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equation percent change in quantity

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except now it's the percent change in

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income not price so in this situation it

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says the quantity went from 10 down to

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eight so that's a decrease of 20% and it

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told you that there was an increase in

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income of 10% and so you found out that

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means it's -2 now negative matters the

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negative here matters super important

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the reason why is negative number means

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if the incomes go up and people buy less

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of this which sounds weird but people

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become rich and go we're not to buy

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apples as much that means this apples

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must be an inferior good so an inferior

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good is a negative number again you got

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a number line here income elasticity of

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demand a positive number means a normal

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good if incomes go up and people buy

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more of it right or incomes go down

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people buy less of it still it's going

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to be a positive number positive number

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is a normal good and a negative number

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means me you know if incomes go up and

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people buy less of it or if incomes go

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down and people buy more of it that's

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going to be an idea of inferior good so

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also a zero means unrelated income so if

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income goes up or down has no effect on

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whatever product this is so how did you

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do did you do well did you get seven out

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of seven six out of seven five out of

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seven I mean what did you do what was

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your score now if you're not getting it

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that's okay it's time to practice take a

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look at my ultimate review packet it's

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got more practice questions in there go

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back and watch the elasticity video I

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made that talks about this

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let me know if this was helpful share

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this video with other people share it

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with your teacher if your teacher

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doesn't know about these videos get it

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out there so they can see it and share

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with other people thank you so much for

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watching until next time

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