Estratégia de Marketing do Pablo Marçal (Ele saiu de 11% para 22%)

Thiago Koga

12 Sept 202406:16

Summary

TLDRThis video explores the marketing strategies that propelled Pablo Marçal's popularity from 11% to 22% in polls. It discusses his blend of online and in-person campaigns, leveraging influential digital allies, and shifting from traditional campaigning. The video also suggests how these strategies can benefit businesses, emphasizing the importance of community engagement, emotional appeals, and accessible language. It encourages leveraging social media platforms like Instagram, TikTok, and YouTube for growth, highlighting the power of networking and partnerships in digital marketing.

Takeaways

📈 Pablo Marçal's popularity increased from 11% to 22% in polls, and the video discusses the marketing strategies behind this rise.
🤝 Marçal initially tried to ally with right-wing leaders but was unsuccessful, leading him to pivot to a 'people and God' narrative instead.
🔗 He sought alliances with digital influencers, such as fitness influencer Carian, to bolster his campaign.
🏢 Despite controversies like Carian's alleged connections to organized crime, Marçal emphasized the need for investigation rather than outright denial.
💼 Marçal has connections with several entrepreneurs, which has led to support from those who have benefited from his courses and mentorships.
📍 His physical strategy involves visiting peripheral areas, engaging with locals, and addressing their concerns to build a grassroots following.
🏠 Marçal uses emotional appeals, highlighting his past work in Angola, such as building houses, to connect with voters on a deeper level.
🌐 He has created a sense of community among his supporters, with the slogan 'Fazem' becoming a rallying cry.
🗣️ Marçal's discourse is focused on solutions and generating discussion, often taking controversial stances to keep his name in the public eye.
👥 He speaks in an accessible and simple language during public appearances, contrasting with the more complex language used in his courses and mentorships.
🌐 The video suggests that the same strategies used by Marçal can be applied to grow a business, both physically and digitally, by leveraging online platforms and forming alliances.

Q & A

What was the initial percentage of support for Pablo Marçal in the polls mentioned in the script?
-The initial support for Pablo Marçal in the polls was 11%.
What percentage of support does Pablo Marçal have in the polls according to the latest data in the script?
-Pablo Marçal's support in the polls has increased to 22%.
How does the script describe the campaign strategy of Pablo Marçal in terms of online and offline presence?
-The script describes Pablo Marçal's campaign as having a strong online presence while also utilizing offline strategies.
What was the initial attempt of Pablo Marçal's strategy regarding alliances according to the script?
-The initial attempt of Pablo Marçal's strategy was to ally with right-wing leaders, which was denied.
How did Pablo Marçal shift his strategy after failing to secure alliances with political leaders as mentioned in the script?
-After failing to secure alliances with political leaders, Pablo Marçal shifted his strategy to appeal to the people and God, stating he now has the support of the people.
Which digital influencers did Pablo Marçal collaborate with, as per the script?
-Pablo Marçal collaborated with digital influencers such as 'Carian', a fitness niche influencer, and others with millions of followers.
What was the strategy used by Pablo Marçal regarding his association with influencers under investigation, as mentioned in the script?
-Instead of denying any association with influencers under investigation, Pablo Marçal stated that everything should be investigated, unlike other ideologies that would distance themselves from a candidate under investigation.
How does the script describe the community feeling created by Pablo Marçal?
-The script describes that Pablo Marçal created a sense of community, with people in places he visits starting to talk about 'Fazem', which would be his slogan.
What emotional appeal does Pablo Marçal use in his campaign, according to the script?
-Pablo Marçal uses an emotional appeal by focusing on his past actions in Angola, such as building houses, and showing how he can change the living conditions of people living in shantytowns.
How does Pablo Marçal's language differ between his courses and his public speeches, as per the script?
-Pablo Marçal uses a more accessible and simple language in his public speeches compared to his courses and mentorships, where he is more complex and in-depth.
What advice does the script give for using digital marketing strategies to grow a business?
-The script advises using digital marketing strategies such as partnering with influencers on platforms like Instagram, TikTok, and YouTube to grow a business, suggesting mutual promotion and growth.

Outlines

00:00

📈 Marketing Strategies of Pablo Marçal

This paragraph discusses the increase in popularity of Pablo Marçal from 11% to 22% in polls and explores the marketing strategies he employed to achieve this. Marçal's campaign is noted for its strong online presence, yet it also incorporates physical events. The paragraph also addresses his strategy of aligning with influential figures, initially attempting to connect with right-wing leaders, which was denied, leading him to claim support from 'the people and God'. Marçal has also sought support from digital influencers, such as fitness influencers, to bolster his campaign. Despite facing allegations and investigations against some of these influencers, Marçal has maintained his stance on investigating all claims without prejudice. The paragraph also highlights his community outreach, emotional appeals based on his past work in Angola, and the creation of a community sentiment around his slogan 'Fazem'. Marçal's approach to debates, focusing on what the public wants to hear rather than traditional political discourse, and his use of accessible language are also mentioned as key strategies.

05:02

🤝 The Power of Networking and Digital Marketing

The second paragraph emphasizes the importance of networking and digital marketing in growing a business. It suggests that by partnering with others in the same field, especially on platforms like Instagram, TikTok, and YouTube, businesses can mutually benefit and grow. The paragraph mentions the vast potential for earning money online, highlighting the existence of numerous YouTube channels with large followings and views that are not widely recognized. It also recommends attending in-person events related to one's business to network, form partnerships, and learn new strategies. The paragraph concludes by encouraging viewers to subscribe for upcoming content on digital marketing strategies used by Pablo Marçal.

Mindmap

Keywords

💡Pablo Marçal

Pablo Marçal is a political figure whose marketing strategies are the central theme of the video. The video discusses how his popularity increased from 11% to 22% in polls, likely due to effective marketing and strategic alliances. His name is used throughout the script to illustrate the various strategies he employed to gain public support.

💡Marketing Strategies

Marketing Strategies refer to the tactics used by Pablo Marçal to increase his visibility and support. The video outlines both online and offline methods, such as leveraging social media influencers and engaging with communities in person. These strategies are crucial to understanding how Marçal's campaign managed to grow his support base.

💡Influencers

Influencers are individuals with a significant following on social media who can sway public opinion. The script mentions that Marçal sought alliances with digital influencers, like 'Carian', who has a large fitness niche following. This strategy is highlighted as a key component of Marçal's online marketing approach.

💡Emotional Appeal

Emotional Appeal is a marketing technique that aims to influence an audience's feelings to evoke a response. The video describes how Marçal uses emotional stories, such as his work in Angola, to connect with potential voters on a deeper level. This approach is contrasted with more traditional, policy-focused campaigns.

💡Community Engagement

Community Engagement involves directly interacting with community members to understand their needs and concerns. The script highlights Marçal's efforts to visit peripheral areas, listen to locals, and address their issues. This strategy is portrayed as a way to build trust and show commitment to the community's welfare.

💡Digital Marketing

Digital Marketing encompasses the use of digital channels to promote products or individuals. The video discusses how Marçal's campaign utilized platforms like Instagram, TikTok, and YouTube to reach a wider audience. The script suggests that digital marketing is a powerful tool for growing a business or political campaign.

💡Alliances

Alliances in the context of the video refer to strategic partnerships that Marçal formed to bolster his campaign. Initially, he attempted to ally with right-wing leaders but was denied, leading him to seek support from digital influencers and the general public. These alliances are depicted as essential for expanding his reach and influence.

💡Public Image

Public Image is the perception that the public has of an individual or brand. The video notes how Marçal managed his public image by addressing allegations of connections with organized crime and by positioning himself as a candidate of the people. The script emphasizes the importance of maintaining a positive public image in a political campaign.

💡Debate Performance

Debate Performance is the way a candidate presents themselves and their ideas during a debate. The script suggests that Marçal's strategy in debates was to speak directly to the concerns of the public, often challenging other candidates and voicing opinions that resonated with viewers. This approach is contrasted with more traditional, policy-focused debate tactics.

💡Accessible Language

Accessible Language is communication that is easy to understand for a wide audience. The video contrasts Marçal's simple and clear language used in public speeches with the more complex language he employs in his courses and mentorships. This strategy is shown as a way to make his message more relatable and understandable to the general public.

💡Network

Network, in the context of the video, refers to the connections and relationships that can be leveraged for mutual benefit. The script encourages business owners to attend industry events to build networks, form partnerships, and learn new strategies. This concept is presented as a valuable approach to grow a business both online and offline.

Highlights

Pablo Marcel's initial polling numbers were at 11% and have now increased to 22%.

Marcel's campaign is both online and in-person, with a strong online presence.

The video will show marketing strategies used by Marcel to achieve his polling increase.

Marcel's strategy includes partnering with influential allies, moving away from traditional campaign methods.

Marcel initially tried to ally with right-wing leaders but was denied, leading to a focus on 'the people and God'.

Marcel sought help from digital influencers, such as fitness influencer Carian, who has millions of followers.

Despite Carian being investigated for alleged organized crime connections, Marcel did not distance himself but advocated for investigation of all.

Marcel has a network of entrepreneurs and individuals who have benefited from his courses and mentorships, who support him.

Marcel's in-person strategy focuses on engaging with the public in peripheral areas, addressing their main issues.

Marcel uses emotional appeals, highlighting his past work in Angola, such as building houses.

Marcel has created a sense of community with his supporters, who identify with the slogan 'Fazem'.

Marcel avoids traditional strategies, focusing on solutions that generate discussion, such as proposing teleferics in communities.

Marcel speaks in a way that resonates with the public, focusing on what they want to hear in debates.

Marcel uses simple and accessible language in public, different from the more complex language in his courses and mentorships.

The video suggests using similar strategies for business growth, both online and in-person, with a focus on partnerships.

Recommendations for growing a business include partnering with influencers on social media platforms like Instagram, TikTok, and YouTube.

The video will cover digital strategies used by Marcel in a future episode, encouraging viewers to subscribe for updates.