Estratégia de Marketing do Pablo Marçal (Ele saiu de 11% para 22%)

Summary

This video explores the marketing strategies that propelled Pablo Marçal's popularity from 11% to 22% in polls. It discusses his blend of online and in-person campaigns, leveraging influential digital allies, and shifting from traditional campaigning. The video also suggests how these strategies can benefit businesses, emphasizing the importance of community engagement, emotional appeals, and accessible language. It encourages leveraging social media platforms like Instagram, TikTok, and YouTube for growth, highlighting the power of networking and partnerships in digital marketing.

Takeaways

• 📈 Pablo Marçal's popularity increased from 11% to 22% in polls, and the video discusses the marketing strategies behind this rise.
• 🤝 Marçal initially tried to ally with right-wing leaders but was unsuccessful, leading him to pivot to a 'people and God' narrative instead.
• 🔗 He sought alliances with digital influencers, such as fitness influencer Carian, to bolster his campaign.
• 🏢 Despite controversies like Carian's alleged connections to organized crime, Marçal emphasized the need for investigation rather than outright denial.
• 💼 Marçal has connections with several entrepreneurs, which has led to support from those who have benefited from his courses and mentorships.
• 📍 His physical strategy involves visiting peripheral areas, engaging with locals, and addressing their concerns to build a grassroots following.
• 🏠 Marçal uses emotional appeals, highlighting his past work in Angola, such as building houses, to connect with voters on a deeper level.
• 🌐 He has created a sense of community among his supporters, with the slogan 'Fazem' becoming a rallying cry.
• 🗣️ Marçal's discourse is focused on solutions and generating discussion, often taking controversial stances to keep his name in the public eye.
• 👥 He speaks in an accessible and simple language during public appearances, contrasting with the more complex language used in his courses and mentorships.
• 🌐 The video suggests that the same strategies used by Marçal can be applied to grow a business, both physically and digitally, by leveraging online platforms and forming alliances.

Q & A

What was the initial percentage of support for Pablo Marçal in the polls mentioned in the script?

The initial support for Pablo Marçal in the polls was 11%.

What percentage of support does Pablo Marçal have in the polls according to the latest data in the script?

Pablo Marçal's support in the polls has increased to 22%.

How does the script describe the campaign strategy of Pablo Marçal in terms of online and offline presence?

The script describes Pablo Marçal's campaign as having a strong online presence while also utilizing offline strategies.

What was the initial attempt of Pablo Marçal's strategy regarding alliances according to the script?

The initial attempt of Pablo Marçal's strategy was to ally with right-wing leaders, which was denied.

How did Pablo Marçal shift his strategy after failing to secure alliances with political leaders as mentioned in the script?

After failing to secure alliances with political leaders, Pablo Marçal shifted his strategy to appeal to the people and God, stating he now has the support of the people.

Which digital influencers did Pablo Marçal collaborate with, as per the script?

Pablo Marçal collaborated with digital influencers such as 'Carian', a fitness niche influencer, and others with millions of followers.

What was the strategy used by Pablo Marçal regarding his association with influencers under investigation, as mentioned in the script?

Instead of denying any association with influencers under investigation, Pablo Marçal stated that everything should be investigated, unlike other ideologies that would distance themselves from a candidate under investigation.

How does the script describe the community feeling created by Pablo Marçal?

The script describes that Pablo Marçal created a sense of community, with people in places he visits starting to talk about 'Fazem', which would be his slogan.

What emotional appeal does Pablo Marçal use in his campaign, according to the script?

Pablo Marçal uses an emotional appeal by focusing on his past actions in Angola, such as building houses, and showing how he can change the living conditions of people living in shantytowns.

How does Pablo Marçal's language differ between his courses and his public speeches, as per the script?

Pablo Marçal uses a more accessible and simple language in his public speeches compared to his courses and mentorships, where he is more complex and in-depth.

What advice does the script give for using digital marketing strategies to grow a business?

The script advises using digital marketing strategies such as partnering with influencers on platforms like Instagram, TikTok, and YouTube to grow a business, suggesting mutual promotion and growth.