The Million Dollar Rule

Summary

The speaker advocates for the 'Rule of 100' in advertising, emphasizing the importance of consistent, focused efforts such as creating 100 minutes of content, doing 100 outreach activities, or spending $100 daily on ads. This approach requires about 4 hours daily and is crucial for generating output. The concept is expanded upon with 'open to goal,' inspired by a gym owner, which encourages working until specific goals are met, regardless of time. The speaker highlights the need to identify key inputs that correlate with desired outputs and to relentlessly focus on those inputs for success, drawing parallels to personal experiences in gaming and business.

Takeaways

• 📊 The 'Rule of 100' is a concept where one focuses on 100 primary actions in the context of advertising, such as creating 100 minutes of content or doing 100 outreach efforts.
• 💡 This rule emphasizes the importance of consistent and substantial input, such as spending $100 a day on ads or writing ad copy for 100 minutes daily, to generate desired outputs.
• ⏱ It typically takes about 4 hours a day to fulfill the 'Rule of 100', which is considered pure input rather than output.
• 🔍 The speaker discusses the 'Rule of 100 on Steroids', a strategy learned from a gym owner, which involves working open hours until a goal is reached, regardless of the time it takes.
• 🎯 High achievers across various domains often focus on a specific input that correlates with the desired output, and then maximize that input to achieve their goals.
• 🤔 Identifying the right input that closely tracks with the output you want is crucial before focusing on it relentlessly.
• 🚀 Once a successful input strategy is found, it's important to 'Jam that button', or in other words, to fully commit to that strategy until the goal is achieved.
• 🎮 The speaker likens the 'Rule of 100' to gaming strategies, where one might repeatedly exploit a certain game mechanic to gain an advantage.
• 💼 The speaker suggests that the same focused approach used in gaming can be applied to business to achieve success.
• 🌐 For those looking to make their first dollar online, the speaker recommends a platform called 'school.com', which offers a free system with instructional videos and weekly calls.

Q & A

What is the rule of 100 mentioned in the transcript?

The rule of 100 is a concept where one focuses on 100 primary actions in the context of advertising, such as creating 100 minutes of content, doing 100 outreach activities, or spending $100 a day on ads.

How much time does it typically take to follow the rule of 100?

Following the rule of 100 usually takes about 4 hours a day, which is considered pure input rather than output.

What does the speaker mean by 'inputs' in the context of the rule of 100?

In this context, 'inputs' refers to the actions or activities that one performs to create the desired 'outputs' or results, such as creating content, writing ad copy, or analyzing ads.

What is the concept of 'rule of 100 on steroids'?

The 'rule of 100 on steroids' is an intensified version of the rule of 100 where one works until they hit their goal, regardless of the time it takes, similar to the approach taken by the manager of successful gyms.

How does the speaker relate the rule of 100 to high achievers?

The speaker relates the rule of 100 to high achievers by mentioning their tendency to focus on a specific input until they achieve the desired output, such as making 100 free shots or practicing a presentation until it's perfect.

Why is it important to identify the input that correlates with the desired output?

Identifying the input that correlates with the desired output is crucial because it provides a clear direction and focus, allowing one to concentrate their efforts effectively rather than scattering them randomly.

What does the speaker suggest doing once you find an effective input?

Once an effective input is found, the speaker suggests 'jamming that button as hard as you possibly can,' meaning to focus relentlessly on that input to maximize the desired output.

How does the speaker apply the concept of the rule of 100 to their personal life?

The speaker applies the rule of 100 to their personal life by focusing on one input at a time and being relentless in pursuing it, such as playing video games to level up their avatar.

What is the 'school.com games' mentioned by the speaker?

'School.com games' is a platform mentioned by the speaker where they have set up a system with instructional videos and offer a weekly call for those trying to make their first dollar online.

What advice does the speaker give for someone trying to make their first dollar online?

The speaker advises going to school.com games, starting the system for free, and joining the instructional videos and weekly calls to get started.

How does the speaker's approach to business relate to their approach to playing video games?

The speaker's approach to business is similar to their approach to playing video games in that they both involve identifying a strategy or input and then focusing on it relentlessly until the desired outcome is achieved.