🤯How to Rank Any Local Business on Google in 2024

Summary

This video script focuses on the untapped potential of local businesses, particularly in the roofing niche, to generate leads and revenue through effective website optimization. It emphasizes the importance of qualified and exclusive leads, tracking, and the power of both paid advertising (PPC) and search engine optimization (SEO). The script showcases a successful PPC campaign with a low cost per lead and discusses the significance of domain authority and backlinks in SEO. It also highlights the impact of online reviews on a business's online presence and suggests that businesses should focus on the marketing strategies that yield the best results.

Takeaways

• 💼 Local businesses can significantly increase revenue by optimizing their websites to generate leads at a lower cost than traditional marketing methods.
• 📈 The video emphasizes the importance of tracking leads, focusing on qualified and exclusive leads, and understanding the source of leads to optimize marketing spend.
• 💡 For local businesses, Pay-Per-Click (PPC) campaigns, such as Google Ads, can be highly effective, but they require ongoing optimization to maintain low cost-per-lead.
• 📊 The script showcases a successful PPC campaign that achieved a cost per lead of $54, significantly lower than the industry average of $150+ for the roofing industry.
• 📝 The video introduces the concept of a 'lead ID' to track and manage leads effectively, allowing businesses to integrate this data into their CRM systems.
• 🏆 The script highlights the power of Local Service Ads (LSAs) for local businesses, which can deliver excellent leads but may come at a higher cost due to their prominence.
• 🔍 The video suggests that businesses should regularly check the change log in their Google Ads account to ensure that campaigns are being properly optimized over time.
• 🌐 SEO is presented as a powerful long-term strategy for local businesses, with the potential to outperform PPC in terms of cost per lead and ROI.
• 🏢 The script provides an in-depth look at how a successful local business, Interstate Roofing Inc, dominates search results through a combination of strong domain authority, strategic backlinking, and effective local SEO practices.
• 📢 The importance of reputation management is underscored, with a focus on the impact of online reviews on a business's search ranking and customer trust.

Q & A

What is the main focus of the video script?

The main focus of the video script is to discuss the importance of optimizing local business websites, particularly for roofers in Denver, to generate leads and revenue effectively.

Why is the website considered a 'money printing machine' for local businesses?

The website is considered a 'money printing machine' because it has the potential to produce leads at a lower cost than other acquisition methods, thereby generating more revenue for the business.

What are the three key aspects of successful lead generation mentioned in the script?

The three key aspects of successful lead generation mentioned are qualified leads, exclusive leads, and tracking leads.

What does the term 'qualified leads' refer to in the context of the video?

Qualified leads refer to potential customers who have the financial capability to pay for the services offered by the business.

How does the script define 'exclusive leads'?

Exclusive leads are those where the potential customer's information is not shared with multiple competing businesses, ensuring the lead is unique to the business.

Why is tracking leads important for local businesses?

Tracking leads is important because it allows businesses to understand the source and effectiveness of their marketing efforts, enabling them to allocate resources more efficiently.

What is the significance of the performance graph mentioned in the script?

The performance graph is significant as it shows the number of sessions, views, and new users, helping businesses understand the effectiveness of their online marketing campaigns.

What are LSAs and how do they relate to the local business discussed in the script?

LSAs, or Local Service Ads, are a type of online advertising that guarantees visibility for local businesses on Google search results. They are crucial for the local roofers discussed as they can significantly increase visibility and lead generation.

What is the role of domain authority in local SEO as discussed in the script?

Domain authority is a measure of how authoritative and strong a website is, which correlates with its ability to rank higher in search results. A higher domain authority can lead to better organic search rankings.

How does the script suggest businesses optimize their Google Ads campaigns?

The script suggests businesses should optimize their Google Ads campaigns by focusing on creating compelling ad titles and calls to action, and by regularly reviewing and adjusting the campaign based on performance data.

What is the significance of backlinks in the context of SEO for local businesses?

Backlinks are significant in SEO because they act as votes of confidence from other websites, contributing to the domain authority and search engine rankings of the local business's website.

Why are reviews important for local businesses in terms of online presence?

Reviews are important because they contribute to the business's reputation management, influencing potential customers' trust and decision-making process, and can also impact search engine rankings.

Outlines

00:00

💼 Local Business Websites as Revenue Generators

The speaker emphasizes the potential of local businesses to generate significant revenue through their websites, which are often underutilized. They discuss the importance of a website for local businesses, comparing it to a 'money-printing machine'. The focus is on the effectiveness of online marketing, particularly for roofers in Denver, using Google Ads and SEO. The speaker promises to share insights and real client work to demonstrate how a website can produce leads at a lower cost than other acquisition methods. The video will cover both paid and organic strategies, including sponsored ads, map pack, and domain authority.

05:02

📈 Maximizing Local Business Leads Through SEO and PPC

The speaker delves into the specifics of generating leads for local businesses, focusing on the importance of qualified and exclusive leads, as well as tracking these leads for better marketing decisions. They present a case study of a successful pay-per-click campaign for a roofing company, highlighting the low cost per qualified lead and the effectiveness of tracking and analyzing lead sources. The video also touches on the power of website lead tracking and the importance of understanding where leads are coming from to optimize marketing spend. The speaker further discusses the benefits of local service ads and the need to optimize Google Ads for better results, emphasizing the importance of a strong call to action and distinguishing factors in ads.

10:02

🔍 SEO and PPC Insights for Local Business Growth

The final paragraph discusses the significance of SEO for local businesses, suggesting that it can be as powerful as paid advertising. The speaker highlights the importance of dominating search engine results for higher revenue and lead generation. They introduce the concept of a sitemap and backlinks as key elements for SEO success, using the example of a roofing company that ranks high in both organic and map pack search results. The speaker also underscores the role of reputation management and customer reviews in SEO, suggesting that a high volume of positive reviews can significantly impact a business's online presence. The video concludes with a call to action for viewers to reach out for an audit or collaboration to improve their online marketing efforts.

Keywords

💡Qualified Leads

Qualified leads refer to potential customers who have the financial capability and interest to pay for a business's services. In the video, the speaker emphasizes the importance of generating qualified leads over general leads to avoid wasting money. The focus is on attracting individuals who are ready to pay for roofing services, for example.

💡Exclusive Leads

Exclusive leads are potential customers whose contact information is only shared with one business, rather than multiple competitors. The video highlights that exclusive leads are crucial for business growth, as they reduce competition and ensure that inquiries are directly for the business in question, like a single roofing company.

💡Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a digital marketing model where businesses pay for ads based on the number of clicks they receive. The video discusses how PPC ads, such as Google Ads, are used by local businesses to generate leads, though they can be more expensive than SEO in the long term. The roofing companies in Denver are used as an example of PPC campaigns.

💡SEO (Search Engine Optimization)

SEO refers to the practice of improving a website’s visibility in organic (non-paid) search engine results. The video contrasts SEO with PPC, showing how it can generate cheaper leads in the long run. For businesses like roofers in Denver, ranking well in organic search results can drive significant traffic and leads.

💡Map Pack

The 'Map Pack' refers to the group of businesses that appear on Google’s local search results, often shown with a map and locations. In the video, this is emphasized as a key area where local businesses can appear organically, helping them attract customers searching for nearby services, like roofing in Denver.

💡Domain Authority (DA)

Domain Authority is a score that predicts how well a website will rank on search engines. The video uses the DA scores of different roofing companies to show how a higher domain authority often correlates with better search rankings. This metric is key for businesses aiming to improve their SEO performance.

💡Google Ads

Google Ads is an online advertising platform where businesses pay to display brief advertisements, service offerings, and more. The video explains how Google Ads, particularly Local Service Ads (LSAs), are used by local businesses like roofers to generate leads, with the added cost justified by the quality of the leads.

💡Local Service Ads (LSAs)

Local Service Ads are a type of ad format offered by Google, specifically designed for local businesses to promote their services. The video explains that LSAs often bring in high-quality leads but come at a higher cost due to their prominent placement at the top of Google search results.

💡Backlinks

Backlinks are links from one website to another, which are important for improving a website’s SEO. In the video, the speaker mentions that backlinks are critical for boosting a site's domain authority, helping local businesses like roofers improve their organic search rankings.

💡Change Log

A change log tracks the modifications made to a Google Ads campaign over time. The video stresses the importance of regularly updating and optimizing Google Ads campaigns to ensure ongoing effectiveness. Businesses that neglect the change log risk missing out on improved lead generation and reduced costs.

Highlights

Local businesses are leaving money on the table by not optimizing their websites.

A well-optimized website can be a money-printing machine for local businesses.

The video showcases real client work to demonstrate the potential of local business websites.

The importance of mastering SEO and PPC for any local business is emphasized.

The video discusses the concept of qualified and exclusive leads for business growth.

Tracking leads is crucial for understanding the return on investment for marketing efforts.

A successful PPC campaign can yield qualified leads at a significantly lower cost than traditional methods.

The video provides a detailed report on a roofing company's PPC campaign, showing a high return on investment.

Understanding where leads are coming from is key to allocating marketing resources effectively.

The power of local service ads (LSAs) and their impact on local business visibility is highlighted.

The video suggests that optimizing Google ads can lead to more effective calls to action and better results.

The necessity of having a distinguishing factor in local business advertising is discussed.

The importance of monitoring and optimizing Google ads campaigns over time is emphasized.

SEO can be as powerful as PPC for local businesses, with the potential for higher ROI.

The video explains how to dominate local search results through effective SEO strategies.

Backlinks play a critical role in achieving high domain authority and better search rankings.

The video demonstrates how targeting location-based keywords can improve local SEO.

Reputation management through positive reviews is crucial for local business success.

The video concludes with an offer for a website audit and collaboration to improve local business marketing.

Transcripts

three different business owners talk to

me today about their local business

which prompted this video right here

there are so many businesses local

businesses that are leaving so much

money on the table I'm telling you your

website if you have a local business

should be a money printting machine I'm

going to show you things screenshots

real client work in this video that will

make you realize wow my website can

produce leads lower than any other

acquisition cost available to you right

now now we're going to move fast in this

video so we're going to go over a

specific Niche because this works for

any local business the concepts are the

same right so up here you see it roofers

in Denver so let's pretend I'm in Denver

and my roof is Lincoln or I just need a

new replacement roof right well what do

we see here we see a lot of things which

we will go over because if you can

Master what I'm showing you right now

you want to do it yourself that's cool

too this is how you do it so number one

we have top results right these are ads

these are called lsas These are

sponsored ads just straight Google and

then we have the map pack this is

organic so what we just scrolled through

was add add add and then organic so PPC

up here paperclick and then SEO and

these three companies right here this

one this one and this one right we're

going to go over these ones with their

HF scores basically their domain

Authority how powerful is this website

does it even matter if the website's

powerful now before we get into it we

need to lay some ground work right

success equals number one qualified

leads number two exclusive leads and

then tracking the leads qualified leads

what does that mean it means that the

person who is calling your business has

the money to pay for your services too

many times do you hire a firm and they

just get you phone calls that are not

qualified it's a waste of money right

number two exclusive leads what does

this mean it means that the person is

calling your business and they're not

that phone number right that person's

information isn't going to 20 other

roofing companies and the third is

tracking leads and this is where you can

make a difference why because if you

know how much money you're spending on

your leads where they're coming from

then you can put more fuel to the fire

and when things are looking well this is

what it looks like right so this is a

report for pay-per click so you have two

aspects of every website SEO and paid

per click right payper click you're

paying Google you're paying Facebook

what have you this is a campaign that

was started in May of this year the 31st

looking good they spent how much about

$3800 their cost per lead qualified lead

is 54 bucks this is is a roofing company

they are accustomed to getting leads for

like

$150 plus somehow someway and I'll teach

you we are getting leads for 54 bucks

awesome in clicks and conversions so 70

conversions in a month awesome now we

have this performance graph right how

many sessions versus views versus new

users that's cool that's from the

beginning of the year and then website

leads a lot of people don't realize how

powerful this is do you know where your

leads are coming from if you don't how

do you know what to put more money into

so look here's the date over here July

29th right in the name of the person the

email and this is where they came in

this is the general context slide out

body slide out basically different parts

of the websites are producing different

amount of leads you should be able to

track this right down here I think these

are all phone leads right job type roof

repair gutter repair sometimes we're

able to to grab that information

automatically lead type and charge

status lead ID so why do we have a lead

ID because we can Port all this

information to our clients crms I'm

showing you this so you know what a

successful campaign looks like lead

track and dashboard so total calls over

here phone call leads here's how many we

had here's direct here's from Google ads

gmbb organic you're going to find if you

do SEO well eventually it's going to out

compete payperclick right you're going

to spend less money per lead with SEO

but out of the gates the Google ads the

LSA so local service ads are out of this

world so now we know what a successful

campaign looks like

behind the scenes that's like data stuff

so how do we actually get it we have to

look at the real world roofers in Denver

coming back to this up top is an LSA

local service ad Google guaranteed right

those are all synonymous and they Rock

they really do well and the clients that

come through this are excellent often

right often but it costs more money

right it costs more money to be up here

and it goes to reason because it's up

high but down here sponsored these are

just straight Google ads this is

something to study for a second so we

have J RC Roofing we should be asking

oursel is there anything we could do

better with this ad so there's a lot of

things you do behind the scenes with

Google ads but we can see off the face

you know face value jrc rofin is the

title therefore what is the call to

action why does a client even want to

click that ad it's pretty darn vanilla

right it's not really calling out to me

I like this business since 1986 but you

need to optimize your Google ads to

encourage people to call what is your

distinguishing factor in your business

like should actually care right think

about that Colorado roofin Services why

do I care about it ask yourself Front

Range roofin services our team of

roofers can repair or install so we we

get that but what is your distinguishing

Factor always go after that now this

next part is very powerful for local

business owners a lot of people don't

talk about this and I know why they

don't talk about it but it's very

important so check it out pay attention

to this so Google ads so Google has a

service you can go into your profile

your Google ads profile and see how many

times someone has come in since the

beginning of the campaign and changed

things a change log why does that matter

because a properly optimized Google ads

campaign gets changed over time and the

unfortunate reality is this business

owners often come to our agency and

they're like hey can you check this out

for us can you check out the change log

and it looks I mean it's clear as day

What's Happening Here we can see it

we'll show it to you and the unfortunate

truth is this someone sets up a Google

ads campaign and does not optimize it

right 6 months 12 months 18 months after

setting it up do you think that your

business is going to get optimization

it's going to get lower cost per leads

if someone just is lazy and does pmax

campaigns all day and doesn't worry

about anything else it's just not

happening now we're going to move on to

SEO so we're talking about paid ads

right and if you want an audit just

reach out to me I'll have a link in the

description so we're going to move on

though to SEO which can be just as

powerful as paid per click now the

highest levels of online marketing we're

going to get into now if you can

dominate up here right you pay to play

pay to play and it works cuz your Roi

can be excellent what I showed you

earlier that was a 13x Roi on net

revenue think about that for a second

crazy not everyone experiences that but

it's it's niche dependent but coming

back SEO these three businesses can

print money and all that means is the

revenue climbs at a pace they're not

accustomed to they're just surprised

it's amazing because of how many leads

they're getting so how the heck do you

get into the map pack and how the heck

do you get in down here so this is

different this is organic serps this is

the map pack and look here Interstate

roofin Inc we should pay attention to

them why because they're ranking number

three for the organic they're ranking

number one for the map pack now I have a

really good video on what I'm about to

show you like indepth video it's 10

minutes on what I'm about to show you

but it's called local SEO 2024 check

that out I'll have a link in the

description how does this business

Interstate roofin dominate so I have HS

it's just an SEO tool and I get to

compare three different websites so

we're comparing these three websites 1 2

3 and they are these websites 1 2 3 why

does Interstate roofin dominate well

let's look here focus on Dr so domain

rating right this is basically how

authoritative how strong the website is

this is a 34 out of 100 very good for a

local business number two position in M

pack a 23 and number three position is a

12 there is definitely correlation to

how authoritative how strong a website

is to where it ranks now we're going to

get into the weeds here for a second

this is called an XML sitemap or just a

sitemap right basically this is what the

website is made of the pages that make

up the website and it's going to be very

revealing but coming back to this if you

want a high drr like the number one

Denver roofing company in search results

you need to have one thing and it's

called backlinks and how you get

backlinks varies you can do it many

different ways

um I don't want to talk about back links

in this video but it's obvious that this

company is doing really well with SEO

someone knows what they're doing

furthermore I haven't looked at this yet

so we're going to go on a little

Expedition their sitemap let's go down

here what are they targeting and if we

scroll down we should see location based

pages and yeah right here so what they

are doing you see this locations Rapid

City Roofing Company witch roofing

company what they are doing is purposely

going after what people type into Google

so this is what it looks like in

practice is roofing company in do

Delaware in wherever San Diego

California right that's what people type

in or they go roofing company near me

different derivatives of that now it has

to be said that this company here is

probably also dominating because look

how many reviews they have

841 for 4.7 star reviews they

competitors like right here 67 star you

know um reviews 4.9 stars and then 185 I

mean it goes to reason that these guys

are just BL everyone socks off because

they have reputation management down pat

reputation management you have a client

a happy client make sure you get a

review goodness gracious that's

something that is very easy if you have

a good company now if you liked what you

saw in this video and you're like I

don't want to do it myself come to my

homepage just tell me what you have

going on we can do an audit for you no

problem um let's work together Reach Out

Bel little put your name email website

what is your goal easy peasy more and

more people are seeing these type of

results that you see on the screen you

have to track stuff to know where you

want to put more money think about it if

PPC is working for you or is SEO working

for you which one's better put more

money there