PERCHE I NUOVI AGENTI NON PRENDONO INCARICHI DI VENDITA

Summary

In this video, Simone Rossi, a top Italian real estate agent and three-time consecutive Remax Team leader, discusses the challenges faced by new real estate agents. He categorizes newcomers into three groups: those with no work experience, those still living with parents, and former employees needing to reinvent themselves. Rossi emphasizes the importance of self-responsibility, the absence of a babysitter in the profession, and the reluctance to invest in one's career. He introduces a nine-week training program designed to transform newcomers into successful agents by providing a clear system and guidance, highlighting the need for a mindset shift and the application of practical strategies to achieve results in the competitive real estate market.

Takeaways

• 📌 Simone Rossi is a top-performing real estate agent in Italy, being the first Remax Team in Italy for three consecutive years with significant transactions.
• 🏆 He emphasizes the importance of awards that value system and consistency, rather than just short-term achievements.
• 🚀 Simone has established a training company with around 3,200 people following his career paths, which are structured for brokers, producers, and new agents.
• 🤔 The video addresses the challenges faced by new real estate agents, categorizing them into three main groups: newcomers, 'mamies' and 'pappies', and former employees.
• 🌟 A key issue for new agents is the lack of a 'babysitter' in the professional environment, meaning they must take on full responsibility for their actions and results.
• 💡 The importance of having the right mindset is highlighted, as new agents must understand that they are entrepreneurs and must approach their work with self-motivation and independence.
• 🎓 Simone discusses the 'university at risk' concept, which refers to the reluctance of some to invest in their career growth due to unfamiliarity with entrepreneurial settings.
• 📈 He shares his experience in creating a nine-week program that transforms newcomers into successful agents, emphasizing the importance of the right training and guidance.
• 🛠️ The program includes a clear system for new agents to follow, with defined actions, benchmarks, and a mentor to monitor progress and provide feedback.
• 🔄 The process involves a gradual escalation of tasks and exercises, allowing new agents to absorb information and grow at a manageable pace.
• 📞 Simone encourages those interested in learning more about his winning program to reach out through the provided contact or follow the link for further information.

Q & A

Who is Simone Rossi and what is his background in the real estate industry?

Simone Rossi is a prominent figure in the Italian real estate industry. He has been the top team in Italy for three consecutive years for Remax, with a significant number of transactions and a focus on system and consistency. He was also the first TIM agent for Remax in Italy since 1994 and has won awards for achieving 3 million in turnover over four and a half years.

What are the three main categories of new real estate agents according to Simone Rossi?

The three main categories of new real estate agents are: those with their first work experience, often young people right out of university or higher education; individuals who have been sheltered by their parents and have had a series of jobs in their early career years; and former employees who had stable jobs but had to reinvent themselves after losing their job or due to other circumstances.

What is the main challenge that brokers face when integrating new agents into their agencies?

The main challenge is that new agents often lack the mindset of being self-employed entrepreneurs. They are not accustomed to the idea that the work must be approached in a certain way and that they are solely responsible for their actions and results.

What does Simone Rossi emphasize as the first thing to work on with new agents?

Simone Rossi emphasizes the importance of working on the mindset right from the start. He believes in destroying the notion that there will be a babysitter to guide new agents every step of the way and instead instills the understanding that success depends on their own responsibility and actions.

How does Simone Rossi describe the concept of 'university at risk' in relation to new agents?

The 'university at risk' refers to the reluctance of new agents to invest in their career growth, such as spending money on marketing materials or other resources necessary for their success in the real estate industry, especially if they come from a background where they were not exposed to entrepreneurial environments.

What is the key to helping new agents transition from a dependent work environment to a self-employed one?

The key is providing them with a clear system that outlines the necessary actions, how to perform them, who should do them, when to do them, and what benchmarks to aim for. This system should be simple and clear, allowing new agents to measure their progress and adjust their efforts accordingly.

What is the structure of the nine-week program that Simone Rossi mentions?

The nine-week program is a structured course with weekly lessons, exercises, and a weekly agenda that unlocks as the agent progresses. It includes video lessons, practical exercises, and a tutor to monitor the agent's progress and provide guidance.

How does Simone Rossi address the issue of preconceived notions and mental barriers in new agents?

He addresses this by emphasizing the importance of 'sponginess' or the ability to absorb new information. He uses the metaphor of a sponge that needs to be squeezed and expanded before it can absorb water, symbolizing the need for new agents to let go of old mindsets and be open to learning and applying new strategies.

What is the main message Simone Rossi wants to convey to new real estate agents?

The main message is that new agents must understand that they are responsible for their own success in the real estate industry. They need to adopt an entrepreneurial mindset, be willing to invest in their career, and follow a structured system to guide their actions and measure their progress.

How can interested individuals learn more about the winning program for new agents?

Interested individuals can reach out through the provided green number or follow the link for more information and explanations about the program.

What is the ultimate goal of the training program for new real estate agents?

The ultimate goal of the training program is to prepare new agents for the challenges of the real estate industry by equipping them with the right mindset, a clear system for action, and the necessary skills to achieve success independently.