2 Modi Per Acquisire Nuovi Incarichi di Vendita

Summary

Simone Rossi, a top real estate agent, shares two effective strategies for attracting new clients in the real estate market. He emphasizes the importance of lead generation and leveraging past clients through strategic follow-up, highlighting the cost-effectiveness and trust these clients hold. Additionally, he suggests forming alliances with professionals in related fields who may have potential clients for your services. Rossi also advises against outdated methods and overpriced advertising, focusing instead on organic growth and collaboration.

Takeaways

• 🏆 Embrace the title of 'Supreme Agent' and strive to be among the top in the real estate industry, as recognition and rankings can boost credibility and business.
• 📈 Understand that traditional lead generation methods may no longer be effective due to market saturation and the influx of similar services.
• 🚫 Avoid falling into the trap of discontinuing effective strategies due to temporary setbacks; persistence and adaptation are key.
• 💰 Lead generation costs have increased significantly, making it crucial to focus on more cost-effective methods for attracting clients.
• 🔄 Utilize past clients as a valuable resource for new business through strategic follow-up and maintaining relationships.
• 📈 Implement a 10% rule for referrals, where past clients can potentially bring in new business through their networks.
• 🤝 Form strategic alliances with professionals in related fields who may have clients that could benefit from your real estate services.
• 🔍 Constantly evaluate where your clients are and who they are, ensuring that your marketing efforts are targeted and relevant.
• 📊 Conduct regular self-assessments to track progress and adjust strategies based on results and market changes.
• 📈 Consider the 'triangular strategy' of tapping into clients from other professionals who serve the same market but are not direct competitors.
• 💌 Invest in both online and offline marketing efforts to maximize reach and appeal to a broader client base.

Q & A

What is the main topic of the video?

The main topic of the video is about two ways to genuinely acquire new clients in the real estate sector.

Who is the speaker of the video?

The speaker of the video is Simone Rossi, a top real estate agent.

What is the significance of the title 'due modi per fare davvero veramente nuovi clienti'?

The title suggests that the video will discuss two effective methods to attract new customers in the real estate market, emphasizing the authenticity and novelty of these methods.

What does Simone Rossi suggest is a waste of time and resources?

Simone Rossi suggests that using outdated lead generation services and paying for guaranteed leads is a waste of time and resources, as they no longer work effectively due to market saturation.

How much did it cost for a Facebook contact in the past according to the speaker?

The speaker mentions that a Facebook contact used to cost between 20 to 50 cents two and a half years ago.

What is the current cost for a Facebook contact as per the video?

The current cost for a Facebook contact is between 8 to 15 euros.

What is the speaker's advice on spending money on marketing?

The speaker advises that marketing costs money and it's more effective to invest in strategies involving past clients, who are more likely to trust and refer business, rather than spending on unknown audiences.

What is the '10 percent rule' mentioned by Simone Rossi?

The '10 percent rule' refers to the strategy of following up with past clients, which can potentially lead to a 10% referral rate, meaning 10 out of 100 people may refer new clients.

What is the 'triangular strategy' discussed in the video?

The 'triangular strategy' involves forming alliances with professionals from different sectors who have clients that could also be potential real estate clients, thus expanding the reach without direct competition.

How does the speaker suggest finding potential real estate clients?

The speaker suggests identifying professionals who interact with clients that might need to sell their property and forming collaborative relationships with them to tap into their client base.

What is the speaker's advice on the use of online marketing?

The speaker advises using online marketing to conduct a free evaluation and to manage past clients effectively, but also emphasizes the importance of offline strategies and collaboration with other professionals.