23 Advertising Techniques Used to Create Powerful and Persuasive Ads

Summary

This video, hosted by Mike Plogger from Visme, explains 23 proven visual marketing techniques to create impactful ads. It covers key elements like color psychology, composition, focal points, typography, and emotional appeals. Techniques such as repetition, storytelling, and symbolism are discussed to effectively connect with audiences. The video also highlights the importance of understanding your target market and utilizing tools like Visme to design visually appealing content. From social media strategies to augmented reality, it provides actionable insights for mastering ad creation.

Takeaways

• 🎨 Color schemes in ads are chosen to elicit specific feelings; red symbolizes passion or power, while blue is calming and approachable.
• 📐 Composition is crucial in ads, guiding viewers' eyes to important elements using techniques like the rule of thirds and visual paths.
• 👀 The focal point in an ad is critical, using techniques like selective focus and exposure adjustments to draw attention to key elements.
• 📄 The visual path guides viewers through a design, with effective paths including the z-path and the f-path.
• 🔠 Typography and text placement are important, as too much text can be overwhelming; visuals should balance the text.
• 🔁 Repetition can increase brand awareness, especially when debuting a new product or message, but it's essential to vary strategies to keep viewers engaged.
• 💪 Body language in ads can convey emotions like confidence and liveliness, which should align with the message of the ad.
• 👁 Direct gaze in ads can create an emotional connection with viewers, making them feel personally addressed by the advertisement.
• 🌟 Point of view in ads can immerse viewers, making them feel like they are part of the action, which is effective for adventure or thrill-seeking products.
• 📹 Behind-the-scenes content can authenticate a brand by showing the reality behind the scenes, which can increase viewer trust and engagement.

Q & A

What is the average number of ads a human sees per day according to the video?

The video states that the average human sees 5,000 ads per day, with some individuals seeing even double that amount.

Why is it important for advertisers to nail their content in the context of the video?

With the competition to grab attention growing by the day, it's imperative for advertisers to create impactful content that can influence viewers effectively.

What is the significance of color in visual marketing as discussed in the video?

Colors in visual marketing elicit different feelings in viewers. For instance, red signifies passion or power, while blue is calming and approachable. Strategic color choice is crucial for brand association and viewer engagement.

How does the video explain the concept of composition in advertising?

Composition refers to the organization of elements within an ad space. A well-composed ad directs a viewer's eyes towards the most important aspects of a design, such as an emotional trigger, the brand's logo, or a call to action button.

What is the rule of thirds in visual design as mentioned in the video?

The rule of thirds is a technique that places a three by three invisible grid over an image, with the aim of placing important visual elements at the intersecting points of the grid to draw attention.

How does the video describe the use of focal points in advertising?

The video explains that the focal point of an ad is crucial and can be emphasized through techniques like selective focus, adjusting exposure, or providing a light source to bring importance to a single element.

What are the two most effective visual paths when planning a design according to the video?

The two most effective visual paths when planning a design are the Z path and the F path, which guide the viewer's eyes through the design in a specific, natural sequence.

Why is the style and amount of text within an ad important for its success?

The style and amount of text within an ad are crucial because it can affect ad acceptance by platforms like Facebook, which have algorithms that consider text coverage. Too much text can be overwhelming, so visuals are used to balance the ad.

What is repetition in advertising and how is it used as per the video?

Repetition in advertising involves using the same ad across multiple platforms or the same message through different channels to raise brand awareness. However, it's advised to change strategies after the initial debut to keep viewers engaged.

How does the video suggest using body language in ads to convey a message?

The video suggests that body language in ads can portray emotions like confidence, success, or liveliness without speaking. It's important to choose the right actors or characters that align with the message the ad aims to send.

What is the purpose of using a direct gaze in advertising as discussed in the video?

Using a direct gaze in advertising is a strategy to trigger an emotional response in the viewer, making them feel directly addressed and connected to the product or message being advertised.