Mobile Accessories White labling Factory in China | Mobile Accessories Brand நீங்களும் தொடங்கலாம்

Summary

The video script discusses the process of launching a new OEM brand in India, focusing on the manufacturing of electronic devices such as headphones and earbuds. The conversation revolves around product quality, customization options, pricing strategies, and the importance of meeting customer needs. It also touches on the challenges of maintaining brand integrity while offering competitively priced products. The discussion includes details about the minimum order quantities, the time required for production, and the shipping process to India, including the necessary certifications and the impact of taxes on pricing.

Takeaways

• 😀 The speaker discusses launching a new model of headphones in Factor India, emphasizing the novelty and high quality of the product.
• 🔄 The procedure for starting an OEM brand and printing one's name on the product is mentioned, with the speaker offering suggestions for quality assurance.
• 🎧 The conversation includes various headphone models like neckband, TW for C star, and OWS, highlighting their features and market appeal.
• 🌐 The Indian market is discussed as a significant area for sales, with the speaker acknowledging the popularity of certain models in India.
• 💰 The pricing for different models is discussed, with the speaker mentioning the cost for models like MQ 188 and the cheapest options available.
• 🔩 The possibility of customization and the use of different components, such as batteries and ICs, to achieve different price points is explored.
• 📦 The discussion includes the option of doing packaging in India to reduce costs, especially for smaller orders.
• 🚚 Shipping and certification requirements for exporting to India are mentioned, with the speaker assuring BIS certification for the products.
• 📈 The speaker talks about the frequency of new model launches and the ability to cater to OEM orders with varying quantities and designs.
• ⏰ Timeframes for order fulfillment and shipping to India are discussed, with an emphasis on the efficiency of the process for both small and large orders.

Q & A

What is the procedure for starting an OEM brand with the new model discussed in the script?

To start an OEM brand with the new model, one would need to discuss with the manufacturer about customizing the product with their brand name and potentially making changes to the design or components to fit their market needs. The manufacturer can provide suggestions on quality and stability, and they can also offer different designs or models for OEM production.

What are the minimum order quantities for OEM products mentioned in the script?

The script mentions that even a single piece can be considered for OEM production, but for cost-effectiveness, higher quantities like 1,000 pieces or more are preferable. The manufacturer is open to discussing minimum quantities and can adjust based on customer requirements.

How does the manufacturer ensure quality stability in their products?

The manufacturer ensures quality stability by using high-quality components like the JC IC and coppering in the speakers. They also mention having battery protection and are willing to make changes to meet customer needs while maintaining a promise of quality.

What are the cost implications of using cheaper components in the products?

Using cheaper components can reduce the cost of the product. For example, changing the battery from a 118 to a 90 can lower the price, but it may come with a lack of protection and potential quality issues. The manufacturer advises against compromising on quality for long-term business success.

What is the typical lead time for producing a new order of 1,000 pieces?

The manufacturer states that the lead time for producing a new order, even for 1,000 pieces, is approximately one month, which includes the time needed to purchase materials and prepare the order.

Can the manufacturer ship products without packaging to reduce costs?

Yes, the manufacturer can ship products without packaging, which can help reduce costs. Customers can then choose to do the packaging in their own country, such as India, to further customize the product for their market.

What are the shipping options and considerations for sending products to India?

Shipping options include sea and air freight, with air being faster but more expensive. The cost of shipping can vary depending on whether the products are packed or not, as this affects the CBM (cubic meter) calculation. The manufacturer can recommend a cargo person to the customer for the best shipping rates.

What certifications are needed for products to be sold in the Indian market?

The script mentions that the manufacturer has a BIS (Bureau of Indian Standards) number, which is a requirement for many products sold in India. They can provide this certification to meet Indian market requirements.

How does the manufacturer handle taxes and duties for products being imported into India?

The manufacturer mentions that they are aware of the tax implications and work with cargo companies to manage the risk. They suggest that customers should be prepared to handle taxes and duties as part of the import process, but they can provide guidance on managing these costs.

Can the manufacturer provide materials separately for assembly in India?

Yes, the manufacturer can provide materials separately, allowing customers to assemble the products in India. This can help in reducing costs and aligning with 'Make in India' initiatives. The cost difference for unassembled products versus fully assembled ones is about two RMB per unit.

Outlines

00:00

📈 Business Expansion and OEM Branding

The conversation begins with a discussion about launching a new model in the Indian market. The speaker expresses interest in starting an OEM brand and inquiring about the procedure for branding the product with their name. The contact assures that the quality is stable, but customizations can be made upon request. The discussion shifts to the variety of products available, including headphones and neckbands, and the speaker's intent to offer a range of options to the Indian market.

05:29

🌏 Market Trends and Product Features

The second paragraph delves into the types of models produced and their features. The speaker mentions having various samples in their shop, catering to customer orders and maintaining a stock of new models. The conversation highlights the importance of quality and the competitive nature of the Chinese market compared to India. The speaker discusses the features of a new model, emphasizing the need for honesty in business practices and the challenges of meeting customer demands for cheaper products without compromising on quality.

10:29

🏭 Manufacturing Insights and Branding Strategies

In this paragraph, the discussion focuses on the manufacturing process and the speaker's role in the family business. They discuss the types of products they manufacture, including TWS, neckbands, and hands-free devices. The speaker mentions having multiple brands, some tailored for the Chinese market and others for international customers. The conversation also touches on the challenges of meeting the demands of Indian customers who prefer not to have Chinese branding on the products.

15:32

🔖 Customization and OEM Procedures

The fourth paragraph is centered around the process of creating an OEM product for a new brand. The speaker explains the minimum order quantities and the possibility of customizing the product with a customer's branding. They discuss the cost implications of different order quantities and the benefits of having a local packaging shop in India for cost-effectiveness and customization. The conversation also covers the technical aspects of product customization, such as changing the search name and logo on the product.

20:33

🚀 Product Launch Frequency and Shipping Details

Here, the conversation shifts to the frequency of new model launches and the shipping process to India. The speaker mentions that new models are launched monthly, and they discuss the challenges of long delivery times and the impact on business. They also talk about the importance of having a variety of designs and the possibility of shipping without packaging to reduce costs. The paragraph concludes with a discussion about the necessary certifications for importing products into India.

25:34

🔄 Tax Implications and Contact Information

The final paragraph discusses the tax implications of assembling products in India versus importing fully assembled goods. The speaker explains the cost benefits of assembling in India and the tax differences. They also touch on the possibility of providing materials for assembly in India. The conversation ends with the speaker offering their contact information for potential Indian customers interested in their products.

Keywords

💡OEM

OEM stands for Original Equipment Manufacturer. In the context of the video, it refers to the practice where a company manufactures products or components that are used in another company's end product that is then sold under the purchasing company's brand name. The discussion about starting an OEM brand and the procedure to do so is central to the video's theme of manufacturing and branding in the electronics industry.

💡TWS

TWS stands for True Wireless Stereo. It is a term used to describe wireless headphones that connect to a source device via Bluetooth without the need for a wired connection. The video discusses TWS as a popular product category, indicating the demand and market trends for wireless audio devices.

💡Quality

Quality refers to the standard of something as measured against other items of the same kind. In the script, it is a recurring theme, with discussions about the stability and assurance of product quality, which is crucial for customer satisfaction and brand reputation in the competitive electronics market.

💡Neckband

A neckband is a type of wearable device that typically houses electronic components and is worn around the neck. In the video, neckbands are mentioned as one of the product types being manufactured, highlighting the diversity of wearable tech in the industry.

💡Bluetooth

Bluetooth is a wireless technology standard for exchanging data over short distances. In the context of the video, Bluetooth is mentioned as the connectivity standard for TWS headphones, emphasizing the importance of wireless technology in modern audio devices.

💡Packaging

Packaging refers to the process of enclosing or protecting a product for distribution, storage, sale, and use. The video discusses different packaging options and their impact on cost, which is a critical consideration for businesses when planning their product launches.

💡Certification

Certification in this context refers to the process by which a product, service, or system is evaluated against a set of standards and is granted a certificate by an accredited body. The video mentions BIS (Bureau of Indian Standards) certification, indicating the need for compliance with regulatory standards for products entering the Indian market.

💡Minimum Quantity

Minimum quantity refers to the smallest number of units that a manufacturer is willing to produce or sell. The script discusses the minimum order quantities for OEM products, which is an important factor for businesses considering custom manufacturing and the economies of scale.

💡Price

Price in the video refers to the cost at which goods or services are sold. There are multiple discussions about pricing strategies, including the impact of order quantity, packaging, and component quality on the final cost of products, which is a central concern for both manufacturers and retailers.

💡Assembly

Assembly in the context of the video refers to the process of putting together the various components of a product to create a finished item. The script mentions the possibility of shipping unassembled components to India for local assembly, which can be a strategy to reduce costs or comply with local manufacturing initiatives.

💡Cargo

Cargo refers to goods or luggage that are being or have been transported by ship, aircraft, or other means. The video discusses cargo as a method of shipping products, with considerations for cost-effectiveness and speed, which are crucial factors in supply chain management.

Highlights

Launching new models every month in Factor India

Procedure for starting an OEM brand and printing a name on the product

Quality assurance and customization options for OEM products

Introduction to various models including headphones, neckbands, and TW for C star

Discussion on the features of the new model with green display

Comparison of Chinese and Indian competition in the market

Availability of hot-selling models in the shop and their OEM potential

Pricing strategy for different models and the impact of quality on cost

The importance of battery quality and protection in product longevity

Differentiation of product features like OWS and neck bands

Business model of the company as a family business with focus on manufacturing

Product range including neck bands, hands-free, and TWWs

Strategy for branding and market segmentation with different brands for different markets

Number of models manufactured and the OEM capabilities of the factory

Procedure for creating a new brand and the minimum order quantities

Cost implications for different order quantities and the impact on pricing

Customization options for IC, casing, and assembly in India

Shipping and logistics considerations for orders to India

Certification requirements for the Indian market and the factory's compliance

Tax considerations for importing and assembling in India

Contact information for potential business partners in India

Transcripts

the new model you will be launching uh

in Factor every month we have the the

new models come out not very new in

Factor India it's very new very new this

is good

quality so if I want to start a OEM

brand in this model so I want to print

my name in this so what is the procedure

how will be theq one on

P I will give the best suggestion to you

how the quality stable but if you really

want a trip we can change anything

[Music]

headphones neckband

TW for

C star

[Music]

fin for

[Music]

ra

okay so manur

cine hi Katherine hi man how are you I'm

good I'm good I'm

good so these are the models you make

here not just this

one we can make okay

so in fact in my shop have the more

samples the factory always customer

order then we prepare the stock this is

new we haven't prepare in the shop have

the green display okay what are the

features it have this is new come M and

uh of course be very Harding to uh not

uh in fact not just manufactur make it

manufacturer make M okay Chinese

competition I think is the same as India

yeah yeah yeah so what is this this is

also new no not very new in Factor MH

mhm in India it's very new very new this

is new ows this two ows is new okay

others is in fact I'm honest I think is

so so you can see I think you can see

India market yeah India it's already Yes

Yes India already have

yeah my shop if the no hot selling model

also we this is a hot selling model yes

because this is cheaper what is the rate

for this what is the price for this one

this is very small now what is the price

for, mq 188 like this one 18 R so what

is the cheapest one you have the

cheapest one you have no we we always

know make the cheapest in my brand okay

because we needed to responsible for our

brand and this is according to the

customer customer need cheaper we can

make but we need to tell customer first

CH quality so if some customer ask what

is the minimum price you make can make

no this is for the customer request

customer uh said hey uh I need a 10 R&B

and we will provide the the battery but

we at last we will not suggest customer

do like this one because something like

now inside the battery is 118 but if we

need cheaper we will change to the 90

okay and no protection no protection

have big problem you know because if

have the no battery it is very normal to

deliver the long time if you have no

battery you cannot charge again because

I every day see this twws so for me it

it's it's really normal this is good

this is really

good like the Mickey Mouse yeah this

this is ows yes yes this is also ows so

ows different different

[Music]

this one is good like

nothing you have neck

bands okay silicon silicon silicon very

oh this is good quality h

this one went now like this one it's

okay and this

one I thinks is not you can buy one or

two piece to to to try the Indian market

why not have t twws yes ows so popular

that's because the India environment

maybe will be a little noisy and the

ows sometimes cannot all go into your

ear so the sounds will be seems every

some customer say hey why o seems so

listen so so less that's why no put all

inside

hi Katherine how are you Hi how are you

I'm good I'm good so basically uh tell

about yourself what do you do in your

company yes Chinese also similar like

the India uh man business is a family

business my sister and her husband we to

responsible for the factory seams and I

and my husband will go to the Shelf okay

so what kind of products you are into

manufacturing now the now is a very

popular of the twws but the normal uh

neck band and handfree we also make okay

so neck band handsfree twws uh right so

and uh you have your own brand name uh

right so under what name you sell it

before we have the four brand but now

business so so so we cut two brand this

one brand we to take the Chinese star

but this is for the Chinese marketer

okay so you do uh one brand for Chinese

market and another uh one brand for

other Market yes yes right and for

Chinese market we will always to make

the biggest big quantity of the stock

but I think no foreign customers wanted

to see the chinesey in the

packaging Chinese

another brand is RI rki before also make

the bigger quantity but now we bu to

prepare the small quantity for the

stock okay so how many models you have

in twws you manufactur in twws I even

can't count that because we are

professional to make the Foreigner

country to make the OEM okay that's why

last time in the shop we want to prepare

for one more brand for customer for

Foreigner customer to make OEM okay

because last time we have t if we make

the mq quantity if higher and the

customer cannot accept but even 1,000

piece to our Factory is a small quantity

but for customers I one, piece and I I'm

not sure can sells well or not okay so

that's why uh in one or two months we

prepare to make another new brand for

customer make OEM last time I thought

even 100 200 100 can make the OEM

you telling about the sticker one right

yes

right Indian market uh so do you make uh

your products to Indian uh people uh yes

last time I show you the many customers

logo right in my shop we now all the

foreign customer we order accept man the

OEM order especially the India customer

all of them don't like to take Chinese

brand okay because very easy to find in

New Asia okay so Indian

for example if I start if I want to

start my own brand so what is the

procedure to make your OEM uh product if

we we will make new brand new brand have

the hot selling designs then last time

we talk we use a sticker but if customer

not not something we prepare seven eight

designs they know like they want to new

also can but the minimum quantity will

big but uh I know also India have the

packing shop so you can make 1,000 piece

in my factory I just send the twws to

you and uh change the search name and

make the logo then you make packing in

India also easy for us

for example I think this is the new

model latest

mod so if I want to start brand in this

model so I want to print my name in this

so what is the procedure how will be

theq 1, piece SC 1 1,000 pieces SC okay

without packing can without packing

so print brand name here can can okay so

and the search name can change the

customers need what what name search

name now you see now this one you open

and connect with the Bluetooth is y w09

but it is no familiar for for customer

you can change any name as you

like if someone on what will be the cost

for uh like if someone is buying a th000

uh pieces what will be the cost for this

cost can same all the different is is

the packaging but of course if you

without packaging if I buy this in 1,000

mq what will be the price for this like

approximate price for this without this

one uh something about the 50 50 R&B yes

okay but you told me you know if you

order the 10 10,000 and 1, this is cost

different not for us we we even buy the

materials the materials quantity bigger

we also can c a better price okay if

someone is buying uh 10,000 pieces in

this what will be the price difference

for 1,000 and 10,000 can down to RB like

this one okay difference okay

so this is good quality one right okay

if someone wants to make uh cheaper

quality like I want in uh 20 or RB I

want uh speaker I want different

speakers yes yes now inside now uh our

the IC is a JC JC quality is very stable

not easy to Broken okay and inside the

speaker we also to use the coppering is

the high quality speak so everything can

change my factory want to uh because

needed to give the customer promise so

we uh something like inside charging cas

also have the battery battery have the

pro protection even you see what uh have

protection and no have protection the

price is 0.5 R difference oh okay yes so

if you he hey I needed a triple one I

will give the best s suggestion to you

how the quality stable but if you really

want the chip we can change anything but

I think it's not good for long business

differentiation

if someone wants to mix like th000

pieces in this another th000 pieces

different models new models so uh we can

buy like like that right can can can no

problem okay so what will be the time

taken if someone orders 1,000 piece in

this so what will be the time taken and

how will you ship to India in fact even

One S piece and a th 10 on piece the

prepare time is the same we need to

purchase the material and uh Doom it's

nearly about cost one month one month

yes okay

so I

mean so how how frequent the new model

you will be launching uh in fact every

month we have the new the new models

come out I know all the customer think

one month you know this is not all the

Chinese market this is a foreign market

if some customer take buy C I think

minimum day is the one month right here

make one month delivery time one month

it is very terrible for business because

two months past we have many new designs

that's why our Factory to prepare to

want to make a new brand many designs we

have the stock we you order about in one

week we can send oh okay

so we can if someone wants with

packaging so we that is different

qualities in packaging packaging you can

you can choose because different quality

packing the cost is different if the

basic some basic if you can make 10 thou

uh 10,000 or 20,000 the cost I think is

nearly be about the one r& like this one

oh okay so if you make the small

quantity of the order I think it's

better to do the packaging in India yes

it's better order

so we have a lot of different models

what is the fast selling you I think you

might know right what is the current

fast selling model you have what people

Indians like currently but I think maybe

it's not very suitable for you because

now this is the O WS is very popular

because people every day like to listen

to music with long time we long time whe

and uh for the year will not feel very

good yes yes so that's why we can put

there but have an another problem

because this one is not put inside of

the ear ear so the Sounds here will be a

little small okay okay okay

so so to ship to India so what are the

documents needed like there will be some

certification needed for Indian market

right so what are the certification

needed to buy products from China to

from

India the Brutus the India government

need a satisfact of satisfaction of the

bis bis bis

certific this problem you don't worry

about that because we have the bis

number okay yes and then we can connect

with send it to the Chinese cargo and

send it to India Okay so

ctif so for if someone orders 5,000

pieces which cargo will be better cost

effective and fast uh and what will be

the cost for shipping 5,000 pieces to

India this one needed to now first you

needed to make sure the goods is by sea

or by air by air is faster by air and by

sea cargo is different

yes uh and with packing or without

packing because with packing the CBM is

bigger yeah the size the packag

which is a if you might be shipping to

India right so if someone is buying

5,000 pieces without packing so what

will be the shipping cost for on an

average I will recommend that the cargo

person to the customer okay I can

promise the price must be higher in the

market and I forgot to ask you one

question uh if someone is wanted to buy

uh IC separately uh casing separately

and assemble in India is it possible to

you ship products I know the India

government also uh to suggest the the

businessmen to assemble the goods in

India Made in India products like yes

yes right we also can provide the

materials okay so what will the cost

difference if uh I buy this product here

uh fully assembled and without assemble

uh if I buy it assemble there what will

be the cost now we to assemble

this one and N cost can reduce like the

two RMB work cost oh okay

if you purchase the materials in in

China no assemble will uh the tax will

be less oh okay

so tax will be less in China what is the

tax for this if you

we something like the customer make in

our Factory we packed well send the

goods they will ask last year if just

buy the material it's zero cost cost of

the tax but now is the 30 percenter 30

yes 30 Z okay and if pack will need 100

like this one 100%

tax so in India what will be you know

about Indian taxes so if someone is

importing to India so any idea about

Indian taxes for this product no because

now uh all the New Asia business

everybody is because we also want to

provide it manage risk so we just uh

send all the goods to Cargo and Caro we

are connected with you T you how to pay

the tax

if someone wants to contact you from

India so how can you people reach you

later I will send my wichat and the

WhatsApp coded to uh to okay so WhatsApp

and WeChat

so thank you Catherine uh it's been a

pleasure you have explained a lot of

things to us uh so people from India

will be uh reaching you for uh products

you do support them yes of course so

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