5 Reasons Your Google Ads Aren’t Converting (And How to Fix Them) | EP 1

Summary

In this video, Ji Ro discusses five key reasons why Google ads may not be converting effectively and offers solutions. Topics covered include targeting the wrong keywords, poor ad copy, irrelevant landing pages, bad audience signals, and confusing conversion tracking. Ji Ro provides actionable tips for optimizing each area to improve conversion rates.

Takeaways

• 🔍 Targeting irrelevant keywords can lead to low conversion rates in Google Ads.
• 📈 Use different match types (broad, phrase, exact) to control how your keywords trigger ads.
• 🌐 Ensure your ad copy is relevant to the keywords you're bidding on to increase click-through rates.
• 📝 Dynamic keyword insertion can make your ads more relevant and improve conversion rates.
• 📍 Dynamic location insertion can add a personalized touch to your ads, increasing their effectiveness.
• 📝 Headline pinning can help control the order in which your ad headlines appear, improving ad performance.
• 📊 Landing pages should be directly related to the ad copy and keywords to avoid a disconnect with the audience.
• 👤 Researching your target audience's persona can help tailor your landing page to their needs and desires.
• 📊 Use tracking tools to analyze user behavior on your landing page and optimize it for better conversions.
• 🎯 Targeting the right audience signals is crucial; avoid targeting demographics that are unlikely to convert.
• 🔧 Clear and focused conversion tracking helps the algorithm optimize your ads more effectively.

Q & A

What are the top five reasons Google ads might not be converting?

The top five reasons are: 1) Targeting the wrong keywords, 2) Poor ad copy, 3) Landing page issues, 4) Targeting bad audience signals, and 5) Confusing conversion tracking.

Why is targeting the wrong keywords a problem for ad conversion?

Targeting the wrong keywords can lead to irrelevant traffic that doesn't convert because the users' search intent doesn't match the ad's offer.

How does ad copy affect Google ad conversion rates?

Ad copy that is generic or doesn't relate to the keyword can reduce click-through rates, leading to lower conversion rates.

What is the importance of a landing page in relation to ad conversion?

A landing page should directly relate to the ad copy and the keywords used. If there's a disconnect, the audience isn't likely to convert.

Why should you avoid targeting bad audience signals in your Google ads?

Targeting the wrong audience can lead to low conversion rates because you're showing ads to people who are unlikely to be interested in your services.

How can confusing conversion tracking impact the performance of Google ads?

If the algorithm is trained on multiple conversion events that don't align with the campaign's goals, it can lead to ineffective ad targeting and lower conversion rates.

What is the role of match types in Google Ads, and how can they affect conversions?

Match types help control which search queries trigger your ads. Using the wrong match types can lead to irrelevant clicks and lower conversions.

What are some tips for improving ad copy to increase conversion rates?

Tips include using dynamic keyword insertion, dynamic location insertion, and headline pinning to make ads more relevant to the user's search query.

How can you ensure your landing page is optimized for conversions?

Research your target audience's pain points, desires, and objections, and ensure your landing page addresses these to increase the likelihood of conversion.

What audience signals should you consider when setting up your Google ad campaigns?

Consider age, income, job titles, and in-market segments to target the right audience who is more likely to convert.

How can you refine your Google Ads targeting to improve conversion rates?

Refined targeting involves adjusting your ad schedule, location targeting, and using audience signals to reach the most relevant audience.