4 Years Of Copywriting Advice In 8 Minutes

Summary

In this video, the speaker, a self-proclaimed impatient millionaire, shares top lessons from his four years as a freelancer copywriter. He emphasizes the importance of writing at a fifth-grade level for clarity, the ability to write quickly and efficiently, and the benefits of freelancing over running an agency. The speaker also stresses the value of personality in business, the ease of getting referrals, and dispels the myth of market saturation for copywriters. He offers a free course and one-on-one mentorship for those interested in copywriting.

Takeaways

• 😀 Patience might not be a virtue for everyone; the speaker admits to being impatient and a millionaire, suggesting impatience can be beneficial in certain contexts.
• ✍️ Effective copywriting often involves simplicity; the speaker emphasizes writing at a fifth-grade reading level to ensure broad comprehension.
• ⏰ Writing speed can be significantly improved with practice; the speaker shares a personal journey from writing eight emails in eight hours to half an hour.
• 🚀 Scaling business is possible even with limited perceived capacity; the speaker discovered that adding more clients didn't necessarily extend their workday.
• 🏢 Running an agency involves more complexities than freelancing; the speaker prefers freelancing for its simplicity and direct client relationships.
• 💼 Freelancing can be lucrative; the speaker notes that some freelancers earn more than agency owners, highlighting the potential of independent work.
• 📝 Practice is essential for improving copywriting skills; the speaker acknowledges that initial attempts may not be great but improvement is inevitable with consistent effort.
• 🤝 Referrals can reduce the need for outreach; the speaker found that after gaining a few clients, referrals became a primary source of new business.
• 😁 A good personality can compensate for average skills; the speaker attributes much of their success to being enjoyable to work with, rather than solely to their writing ability.
• 🌐 There is an abundance of opportunities for copywriters; the speaker dispels the myth of market saturation, asserting that there are more businesses than copywriters.

Q & A

What is the speaker's perspective on impatience?

The speaker views impatience as a trait that has worked well for them, despite it being considered a negative trait by many. They have used it to become a successful millionaire.

Why does the speaker emphasize writing at a fifth-grade reading level?

The speaker stresses writing at a fifth-grade reading level to ensure that the copy is easily understandable by the average person, which is crucial for effective communication and sales in copywriting.

How did the speaker improve their copywriting speed?

The speaker improved their copywriting speed by realizing the need to write faster and practicing to increase efficiency, eventually being able to write eight emails in half an hour.

What is the speaker's advice on scaling business as a freelancer?

The speaker advises freelancers to push their limits and take on more clients than they initially think they can handle, as they often underestimate their capacity to work and deliver quality.

Why does the speaker prefer freelancing over running an agency?

The speaker prefers freelancing because it allows them to focus solely on writing high-quality copy without the added complexities and responsibilities of managing a team or an agency.

What is the significance of referrals in a freelancer's business according to the speaker?

Referrals are significant because they can reduce the need for outreach and allow freelancers to work with clients that are already pre-vetted and recommended by existing clients, leading to a smoother and more rewarding working relationship.

How does the speaker define success in copywriting?

The speaker defines success in copywriting not just by the quality of writing but also by the ability to maintain a good relationship with clients, emphasizing the importance of personality and likability in addition to skill.

What is the speaker's stance on the notion of market saturation for copywriters?

The speaker believes that market saturation is a myth, arguing that there are far more businesses in need of copywriters than there are copywriters available, indicating ample opportunities for those in the field.

What is the speaker's advice for new copywriters regarding the quality of their initial work?

The speaker advises new copywriters to understand that their initial work may not be perfect and that improvement comes with time and practice, encouraging them to keep working and learning.

What resources does the speaker offer for those interested in learning more about copywriting and getting clients?

The speaker offers a long free course on their channel and an opportunity to work directly with them and their team for an in-depth learning experience, which includes group calls and one-on-one sessions.

Outlines

00:00

💼 Freelancing Insights and Copywriting Tips

The speaker begins by admitting their impatience, which they argue has not hindered their success as a millionaire. They empathize with the audience's desire for quick results and offer to share key lessons learned from four years as a freelancer. The first lesson is about writing at a fifth-grade reading level, emphasizing clarity and simplicity to engage the average reader. The speaker shares personal experiences, like the realization that people are generally less intelligent than one might think, and the importance of making copy accessible. They also discuss the potential to write faster and more efficiently, drawing from their own journey of improving writing speed from 8 hours to half an hour for eight emails. The narrative includes practical advice on how to manage time and workload effectively, suggesting that many people underestimate their capacity to work more without extending their daily work hours.

05:00

📈 Scaling Business and the Value of Personality

The speaker shares their disdain for managing agencies, favoring the freedom and simplicity of freelancing. They argue that the benefits of freelancing, such as direct client interaction and the absence of complex management tasks, outweigh the perceived glamour of running an agency. The narrative continues with the speaker's personal journey, where they initially thought they had reached their limit in terms of workload but later realized they could accommodate more clients without extending their work hours. The speaker then emphasizes the importance of personality in business relationships, suggesting that a good personality can compensate for average skills. They recount how their enjoyable demeanor has led to long-term client relationships and how it's crucial to be both a good copywriter and a likable person. The speaker concludes by dispelling the myth of market saturation for copywriters, asserting that there are far more businesses in need of copywriting services than there are copywriters available, and encourages continuous learning and improvement in the field.

Keywords

💡Impatience

Impatience is described as a characteristic of the speaker, who admits to being one of the most impatient people. In the context of the video, impatience is portrayed not necessarily as a negative trait but as a driving force that has contributed to the speaker's success as a millionaire. The speaker uses this term to connect with the audience, acknowledging that many people share this trait and are eager to achieve success quickly.

💡SparkNotes

SparkNotes are study guides that summarize and provide analysis of literature. In the video, the speaker refers to 'SparkNotes version' to indicate that the audience is looking for a quick and simplified way to learn copywriting. This term is used to emphasize the audience's desire for a shortcut to success in the field of copywriting.

💡Fifth-grade reading level

The speaker emphasizes the importance of writing at a fifth-grade reading level for copywriting. This means that the copy should be simple and easily understood by a wide audience. The term is used to highlight the need for clarity and simplicity in writing effective copy, as complex language can alienate potential customers.

💡Copywriting

Copywriting is the act of writing promotional content, typically for advertising or marketing purposes. The video's main theme revolves around copywriting, with the speaker sharing lessons learned from their experience as a freelancer. The term is central to the video, as the speaker aims to provide insights and tips for aspiring copywriters.

💡Freelancing

Freelancing refers to the act of working for oneself as a self-employed person, typically taking on various short-term contracts or projects. The speaker contrasts freelancing with running an agency, arguing that freelancing is a more enjoyable and less stressful way to work. The term is used to illustrate the benefits of working independently in the field of copywriting.

💡Outreach

Outreach in the context of the video refers to the process of actively seeking new clients or customers. The speaker mentions that while outreach can be tedious, it becomes easier as one gains referrals and reputation. The term is used to discuss the challenges and strategies of finding clients in the freelance copywriting business.

💡Referrals

Referrals are instances where existing clients recommend a service to others. The speaker highlights that referrals can significantly reduce the need for outreach, as satisfied clients can lead to new business. The term is used to emphasize the importance of building strong relationships with clients to gain more work through word-of-mouth.

💡Personality

The speaker suggests that having a great personality can be as important as skill in copywriting. They argue that being likable and easy to work with can lead to long-term client relationships. The term is used to stress the value of interpersonal skills in addition to technical expertise in the freelance industry.

💡Saturation

Saturation in this context refers to the idea that the market for copywriters is full, and there is no room for more people to enter the field. The speaker refutes this notion, arguing that there are plenty of opportunities for copywriters and that the market is far from saturated. The term is used to encourage aspiring copywriters not to be deterred by the misconception of a crowded market.

💡DDC Community

DDC Community likely refers to a specific online community or network related to digital marketing or copywriting. The speaker mentions this community as a place where they gained recognition and where people would recommend them for copywriting jobs. The term is used to illustrate the power of networking and being part of a professional community.

Highlights

The speaker admits to being impatient and argues that it has contributed to their success as a millionaire.

The speaker emphasizes the importance of writing at a fifth-grade reading level for effective copywriting.

The speaker shares their journey of increasing writing speed from 8 hours to write 8 emails to half an hour.

The speaker discusses the potential to earn a high income by writing emails efficiently and the common rate for such work.

The speaker argues that freelancing is more enjoyable and less stressful than running an agency.

The speaker advises that the best way to improve as a copywriter is by practicing and doing the work.

The speaker shares their experience of getting referrals and how it can reduce the need for outreach.

The speaker believes that having a great personality can compensate for average skills in the field of copywriting.

The speaker dispels the myth of market saturation for copywriters and encourages aspiring writers.

The speaker offers a free course and one-on-one coaching for those interested in copywriting.

The speaker reflects on their own journey, starting from being a beginner to becoming a successful copywriter.

The speaker highlights the importance of understanding the audience's reading level for effective communication.

The speaker shares tips on how to scale a business and take on more clients without extending work hours.

The speaker explains why managing an agency is not for everyone and the benefits of staying as a freelancer.

The speaker emphasizes the value of continuous learning and improvement in the field of copywriting.

The speaker discusses the power of networking and how it can lead to more business opportunities.

The speaker shares personal anecdotes about long-term client relationships built on a strong personality.

The speaker provides insights on the abundance of opportunities for copywriters despite the competitive market.

The speaker invites the audience to join their program for a more in-depth learning experience.

Transcripts

let me tell you a secret I might be one

of the most impatient people you've ever

met in your life and a lot of people

think it's a bad thing but I'm a

millionaire and it's worked out pretty

well for me thing is most people are

like this and I know you're impatient

and I know you want the sparks notes

version of everything and I know you

want to learn copyrighting as fast as

possible so you can get start with

Outreach and getting clients right now

and so I'm going to do my best to help

you out with that let's just jump right

in I'm going to share the top lessons

that I've learned in four years as a

freelancer and you're going to love this

so sit back relax we're going to fly

through this L's number one the

best copywriters that I know are really

good at writing at like a fifth grade

reading level now let me be clear this

does not mean writing like a fifth

grader a lot of people think that

they're just dog writers and they

write like they're 10 years old they're

going to be good copywriters and that's

obviously not true but if you able to

write as if a 10-year-old can read it

you're going to rip I realized this the

hard way that people in general are a

lot dumber than you think there this

phrase that my mom used to always tell

me where it's a person is smart people

are stupid when you're writing copy

trying to sell something and you have

really big words in there and long

sentences and stuff that's really hard

to read and Big Blocks of text you know

what the average person is going to do

they're going to click away and they're

going to go to your competitor who's

writing it way more simple every time

you write copy go through and think if I

were 10 would I be able to understand

this and if not run it back lesson

number two you can write way faster and

way more than you think you can I'm

going to take you back all the way to

2020 when I first started copyrighting

professionally and I used to take

forever to write an email my first gig

it was an agency and I had to write

eight emails a day you know how long

that would take me 8 hours first thing I

realized was I cannot be taking an hour

to write an email I need to figure out

how to speed the up so I worked on

getting faster and so then I got to a

point where I could write eight emails

in like half an hour there is a way to

do that if you're doing e-commerce

there's 100% possible you can do that if

you're writing more text based emails

that are a little bit longer and require

more thought it shouldn't take you

longer than like 20 minutes to write an

email and if the going rate for an email

is like 200 bucks which is actually very

common this usually people pay and you

can make 600 bucks an hour you can write

three emails just bang bang bang I also

realized how much more I could do

once I started to scale my business so I

got to a point where I thought I was

working all day I had these clients and

I was working a lot and I was thinking

if I take on one more I'll be packed I

don't think I'll ever be able to scale

pass like let's say 15K a month and then

someone would offer me a deal for like

3K a month and I'd be like I can't turn

this down let me just figure out a way

to make it work and so I realized that

even though it was taking me 8 hours in

a day to write all the stuff that I was

doing for that $155,000 a month worth of

clients if I added one more in there I

would make it work again 8 hours a day I

wouldn't have to extend it it's kind of

like when you have garbage can and it

looks full but then if you like push it

down really hard you realize it was

actually only like a quarter of the way

full that is probably what your days

look like you think you're working 8

hours a day are you sure about that

you're doing this for 8 hours a day I

promise you you're working maybe like an

hour a day you have plenty of time to

do what you need to do make more

money what's number three running an

agency sucks bro freelancing is

way better I've run two different

agencies in my career and I've hated

them both I really don't enjoy managing

people people I really don't enjoy

working with copy writers that aren't as

good as me I really really don't enjoy

having to do things that are more

complex than just writing really

Banger copy when you're running an

agency your life is just hell 24/7 when

you're a freelancer the only person you

have to worry about is you the work is

easy your clients like you you're

working directly with them you don't

have to Outsource the work to anybody

and you can still make a ton of

money just as a freelancer without

having to hire a bunch of people and run

an actual agency I know agency owners

that make 50k a month I know Freelancers

that make over 100k a month it's not

about what you call it or what service

you provide but it's about how you

structure the deal Ben Bader Bo Griff

Alex all these are signing

rev share Deals they have clients paying

them 15 20K a month in one Fell Swoop

every single month that's just one

client you can scale as big as you want

if you're a really good freelancer don't

try and start an Agy stupid number five

the best way to improve as a copywriter

is by actually doing the thing when you

start the copy you write is going to

suck you're not going to love it your

clients probably aren't going to love it

you're going to be going through it for

a little bit but nobody nobody is ever

good at writing in their first like 2

weeks of having done copyrighted it

takes you time to get good remember this

is a thing you can do for the rest of

your life you don't have to be

trying to speedrun 10K a month as fast

as you can and just suck at copy in the

meantime this is a thing you could

potentially do for 5 10 years I know

copyright have been doing this for 20

years and they're really good because

they've taken the time to learn you're

going to know most of what you need at

like 6 months like you could call

yourself like a pretty Pro writer after

6 months of really hard like just

banging copy out day and day out but

you're going to pick stuff up along the

way that you didn't even know was a

thing I was not a decent marketer until

like last year I've learned so much just

in my third year fourth year of doing

this I've learned so much my first year

I feel like I didn't know if you

suck that's fine you're going to not

suck in like two months as long as you

keep rri and keep doing the thing lesson

number six I need two hands now

business becomes easy as when you

start getting referrals raise your

hand if you hate doing Outreach

I hate doing Outreach literally no one

likes it the good news is though you

don't have to do Outreach forever after

you get that second or third client if

you're good you might not have to do

Outreach ever again you'll be in a

position that if you've done good work

you can hit your clients and be like hey

you know I'm looking to take on a couple

more people if you know anybody I would

love to serve your friends first if you

know someone who needs copywriter rather

than go out and try and find strangers

to work with and if your friends are

going to be anything like you I would

love to work with them just because I

love working with you you can say that

to a client and their heart will

melt if you're good at what you do it's

so easy to get referrals in 2020 I did a

lot of Outreach in 2021 I didn't do

any Outreach basically at all at

least no cold Outreach I was reaching

out to people that I already knew wanted

to work with me because I knew it was

going to be a perfect fit I was like 10

for 10 every single time I sent Outreach

it was like direct everyone respond and

then everyone else was coming in inbound

to me I was pretty known in the DDC

Community where people would say like yo

Mason rope for this brand he'd probably

crush it for you too and then that

person would come and say what's up to

me and then we work together and then

I'd make them a bunch of money and

repeat lesson seven average skill with a

great personality will take you very far

let's be real I'm really not like the

greatest copywriter this world has ever

seen there's people who are way better

than me the reason that I made so much

money is because I'm a joy and a

half to work with I developed a close

relationship with every single client I

ever work with and because of that they

were willing to work with me they were

willing to edit my they were

willing to put up with my dumbass jokes

and they kept me on for a long ass time

I am currently to this day working with

a client that I got when I was 21 years

old and it was September of 2020 it's

like almost 4 years now I've been

working with this if I was

a really good copywriter like a nasty

writer and I had a shitty personality

there's no way that I would keep that

gig I'm like a 7 out of 10 writer and

like 11 out of 10 guy and he just

creates work for me to do because he

wants to hang out with as important as

it is to be disgusting and copyrighting

you also want to be the homie so

work on that too okay course coming soon

and we're going to end it here with

lesson eight saturation is a myth I want

you to understand something I could

quadruple the number of people that are

in my program today and there would

still be way more businesses that need

copywriters then copywriters that need

clients if you ever doubt this just let

me remind you that I had three students

signed their first clients today out of

nowhere do you think that those three

clients that were signed by those three

students are the last businesses that

ever need the copywriter where it's just

like now it's we're good everyone's got

a copyrighter you can't have any

that's obviously stupid that's not the

way it works go right now Google how

many businesses there are in the world

Google how many business there are just

in America it's like 40 million there

are not 40 million copywriters there's

not even a million there's not even

100,000 there's probably like 10,000 for

all those copy rators to make six

figures they need like three four

clients five clients Max there's enough

to go around for everybody now this was

too ADHD for you I got some other stuff

for you I have a really long free course

that's on my channel that you can watch

right now where I'll break down all

kinds of stuff it's give you the

step-by-step road map for like how

you're going to write copy how you're

going to get clients whatever and if

that's too ADHD for you you just come

work with me directly if you click the

link in the description right now it's

going to take you to a page where you

get to apply to work with me and my team

very intimately we tell you everything

we know about how to get clients we'll

make you a really good writer uh we're

giving you a group call a day

you're getting one-on ones it's unreal

so click that and then watch the video

on the next page I made for you and uh

after that like subscribe whatever the

else see you