GetintheLoop National Partner Testimonial - Synergy Franchising/Popeyes

Summary

The speaker from Synergy Franchising discusses their rapid expansion in Northern Alberta, with Popeye's Louisiana Kitchens growing from 13 to 20 stores by 2024. As a one-person marketing department, they leverage GetintheLoop's platform to manage inventory, promote new products, and engage younger audiences through email marketing. This digital approach complements traditional media, providing a cost-effective solution with local support, which is crucial for community engagement and adapting to market needs.

Takeaways

• 🌐 The speaker is part of Synergy Franchising, which holds the franchising rights to Popeyes Louisiana Kitchens in Northern Alberta.
• 📈 They currently operate 13 stores, with the number expected to grow to 14 in a couple of weeks, and a goal of 20 by the mid-2020s.
• 🎯 The speaker is the sole marketing department member and finds the support from GetintheLoop to be invaluable, equivalent to the work of multiple full-time employees.
• 📢 The platform is used to announce new products and to clear out extra inventory from limited-time offers.
• 🔄 It helps in managing inventory by offloading leftover products, ensuring that the stores can maintain a balanced stock.
• 📧 The email marketing aspect is a significant part of their strategy, aligning with their daily objectives of managing food costs and informing customers about available products.
• 📺 Traditional media, such as radio, was previously dominant, but the speaker recognizes the need to reach younger audiences through new channels.
• 💡 GetintheLoop offers a cost-effective solution to complement traditional advertising and reach a broader market segment.
• 🔑 The benefits of the program increase with usage, making it more cost-effective over time.
• 🤝 The local presence of Troy and his team is highly valued, providing a personal touch and understanding of the local community, which is essential for effective marketing.

Q & A

How many Popeyes Louisiana Kitchen stores does Synergy Franchising currently own in Northern Alberta?

Synergy Franchising currently owns 13 stores, with the 14th one opening in a couple of weeks.

What is the expansion plan for Popeyes Louisiana Kitchen stores in Northern Alberta by 2024?

The plan is to have 20 stores by the mid-2020s.

Who is the speaker in the transcript and what is their role within Synergy Franchising?

The speaker is a member of the marketing department of Synergy Franchising, which is a one-person department.

What benefits does the speaker mention about working with GetintheLoop?

The speaker mentions that the support provided by GetintheLoop would be more than a full-time job for multiple people, helping with marketing and inventory management.

How does GetintheLoop help with offloading extra product from limited-time offers?

GetintheLoop is used as a platform to inform people about new products and to offload any extra product on hand from leftover limited-time offers, helping to level out inventory.

What is the speaker's strategy for leveraging email marketing through GetintheLoop?

The speaker uses email marketing to manage food costs, ensure customers are aware of available products, and reach younger generations in a new way.

What was the previous advertising strategy for Popeyes Louisiana Kitchen before using GetintheLoop?

Before using GetintheLoop, the advertising strategy was very traditional, involving a lot of radio and other media, which was missing a significant market.

What is the cost-benefit of using GetintheLoop according to the speaker?

The speaker indicates that GetintheLoop is a low-cost option that becomes more cost-beneficial the more it is used.

How does the GetintheLoop team support the speaker's marketing efforts?

The GetintheLoop team provides support by handling offers, plugging them into the system, and managing legal terms and conditions, with everything else being blasted out on their backend.

What is the advantage of having Troy and his team as local support for the speaker's marketing efforts?

Having local support like Troy and his team is advantageous because they understand the community and local level activities, which is something that a national fund often lacks.

How did the speaker initially get introduced to GetintheLoop and Troy's team?

The speaker was introduced to GetintheLoop and Troy's team by meeting them for coffee, where they explained the deal and have been supportive ever since.