How Lijjat Papad Became An Iconic Brand | Case Study #lijjatpapad #casestudy

Summary

This video discusses the inspiring story of Shri Mahila Griha Udyog Lijjat Papad, a company that started in 1959 with just ₹80 and has grown to a turnover of over ₹1,600 crore. The company was founded by seven rural women, aiming not for profit but to empower women. It operates as a cooperative society, where each woman is a partner. Today, Lijjat Papad employs over 45,000 women, producing and selling billions of papads, and exports to more than 25 countries. Their success lies in maintaining consistent quality and contributing socially, helping rural women earn a livelihood.

Takeaways

• 🚀 The company 'Sri Woman Power Udhyog' started with a humble investment of ₹80 in 1959 and has now grown to a turnover of over 1600 crores.
• 🌟 The company's success is attributed to the collective efforts of rural women who have transformed the business of making papads into a large-scale industry.
• 🏆 The company has achieved a significant market share, exporting its products to over 25 countries and maintaining more than 60% of the market share.
• 💡 The business model is based on a cooperative society structure, where even women with no formal education or MBA degrees can become business partners and shareholders.
• 👩‍💼 The company's supply chain involves a central distribution center where raw materials are collected, processed, and distributed to the women who make the papads.
• 🛠️ Quality control is strictly maintained with thorough training provided to the women, and aluminum rolling boards are given to ensure consistent size and weight of the papads.
• 🏭 The company's organizational structure is managed by a team of 21 people, including a president, vice president, and secretary, with leadership positions filled by members from within the organization.
• 🌐 The company's social contribution includes focusing on children's education and providing financial assistance during crises, such as donating 3.8 million during the 2001 Gujarat earthquake.
• 💰 By empowering women, the company has provided a source of income to over 45,000 rural women, enhancing their financial independence and social status.
• 📈 The company's success story is a testament to the power of collective effort, social entrepreneurship, and the impact of empowering marginalized communities.

Q & A

What was the initial investment for the company 'Sri Woman Grah Udyog'?

The initial investment for 'Sri Woman Grah Udyog' was ₹80 in 1959.

How has the company 'Sri Woman Grah Udyog' grown over the years?

The company has grown from an initial investment of ₹80 to a turnover of over 1600 crores, and it has a significant market share of more than 60%.

What is the unique business model of 'Sri Woman Grah Udyog'?

The company operates on a cooperative society model where rural women are not just employees but also shareholders, contributing to the business and sharing in the profits.

How does 'Sri Woman Grah Udyog' ensure the quality of its sanitary pads?

The company provides thorough training to the women involved and supplies them with aluminum rolling boards to ensure consistent size, weight, and quality of the sanitary pads.

What is the role of 'Nirjara Sister' in the company?

The 'Nirjara Sister' is a key role where women pick up raw materials from the central office, collect finished pads from the women who make them, and ensure the quality and supply chain.

How does 'Sri Woman Grah Udyog' manage its financial transactions with the women involved?

The company transfers money into the accounts of the women involved after collecting the finished pads, ensuring a direct financial benefit to them.

What is the significance of the aluminum rolling board provided to the women by 'Sri Woman Grah Udyog'?

The aluminum rolling board is used to ensure that the sanitary pads are of consistent size and weight, which is crucial for maintaining quality standards.

How does 'Sri Woman Grah Udyog' contribute to social causes?

The company has made significant social contributions, including donating 3.8 million during the economic crisis in Gujarat in 2001, and focusing on education for children.

What is the organizational structure of 'Sri Woman Grah Udyog'?

The organization is run by a team of 21 people including a President, Vice President, and Secretary, with the interesting aspect that these positions are filled by individuals who have gradually risen through the ranks within the organization.

How does 'Sri Woman Grah Udyog' ensure the women involved are not just workers but also empowered?

By making the women shareholders and business partners, 'Sri Woman Grah Udyog' empowers them, providing them with a source of income and contributing to their financial independence.

What is the current export status of 'Sri Woman Grah Udyog'?

The company exports its products to more than 25 countries, showcasing the global acceptance and quality of their sanitary pads.