लिज्जत पापड़ | Amazing Case Study | 1600 Crore Turnover | By Dr Vivek Bindra

Summary

The video script narrates the inspiring journey of a woman who started a revolutionary business of papad making on the rooftop of a building in South Mumbai on March 15, 1959. From earning 50 paise the first day, she transformed the business into a cooperative movement involving 45,000 women, creating a brand that has reached a turnover of 14 billion today. The script emphasizes the empowerment of women, the importance of transparency, and the community's role in the business's success, highlighting the social impact and the potential for further growth.

Takeaways

• 😀 The story of a woman who started a revolutionary business of papad making on the terrace of a building in South Mumbai on 15th March 1959, which has now grown to a turnover of 1600 crores.
• 🏢 The business started with an initial earning of 50 paise and has expanded to a network of 45,000 women who have come together to create this movement.
• 🌟 The business model is based on cooperative movement where profits and losses are shared among all the women involved, promoting a sense of community and collective effort.
• 👩‍🍳 It empowers women, especially housewives, by utilizing their cooking skills to make papads at home, providing them with a source of income and self-reliance.
• 📈 The company has a transparent and robust operational system with quality assurance and control measures in place to maintain the standard of the product.
• 🌐 The business has expanded to a global scale, exporting papads and other products to various countries, demonstrating the scalability and adaptability of the model.
• 🏭 The company's growth strategy includes a strong focus on branding, marketing, and advertising, which has helped in establishing a strong brand identity.
• 🏅 The success story has been recognized with awards and has been featured in various media, highlighting the impact of the business on women's empowerment and the economy.
• 💼 The company operates with a leadership that is committed to transparency, zero tolerance for politics, and a focus on community growth over capital expenditure.
• 🌱 The business model is designed to be inclusive, aiming to empower thousands of women and lift them out of poverty, providing them with education and better living conditions.

Q & A

What was the initial business idea that Ajay started on 15th March 1959?

Ajay started a revolutionary business of making papads by gathering women on the rooftop of a building in South Mumbai, which was a business idea he had never thought of before. They began by earning 50 paise on the first day by making papads.

How has the business of 'Lijjat Papad' grown over the years?

The business has grown tremendously from earning 50 paise on the first day to reaching a turnover of 1600 crores today. The number of women associated with the business has also increased to 45,000.

What is the unique aspect of 'Lijjat Papad' that sets it apart from other businesses?

The unique aspect of 'Lijjat Papad' is its cooperative movement where women work together, sharing both profits and losses. This model empowers women and ensures that everyone involved benefits equally.

How does the 'Lijjat Papad' business model empower women who are homemakers?

The business model empowers homemakers by providing them with the opportunity to earn a substantial income by rolling papads from home, utilizing their cooking skills, and allowing them to work flexible hours without leaving their homes.

What is the process like for a woman who wants to join the 'Lijjat Papad' business?

A woman who wants to join needs to go through a training process where she learns the standard practices of rolling papads. After training, she can start rolling papads at home and deposit them at the collection center, where they are checked for quality and then picked up for distribution.

How does 'Lijjat Papad' ensure the quality and standardization of its products?

The company ensures quality and standardization through a rigorous training process and by setting up quality assurance and control measures. The dough is prepared at central facilities and then distributed to the women, who roll the papads according to the set standards.

What are the expansion plans for 'Lijjat Papad' mentioned in the script?

The script mentions plans for expanding the business by entering into various product categories such as spices, ready-to-eat meals, and other food items, depending on consumer demands and market opportunities.

How does 'Lijjat Papad' support women's education and empowerment?

The business supports women's education and empowerment by providing a means for women to earn a significant income, which they can use to educate their children and improve their family's living conditions. The script also mentions that some women have been able to send their children to engineering colleges with the income they earned from 'Lijjat Papad'.

What is the significance of the 'Lijjat Papad' model in terms of women's economic independence?

The 'Lijjat Papad' model is significant as it provides economic independence to women by allowing them to earn a stable income from the comfort of their homes. This not only empowers them but also contributes to the overall economic development of their families and communities.

How does 'Lijjat Papad' handle its financial transactions and ensure transparency?

The company ensures transparency in financial transactions by implementing a system where women deposit their papads, get quality-checked, and receive tokens for payment. They can then exchange these tokens for their daily wages, ensuring a transparent and fair payment system.

What are the future challenges and opportunities for 'Lijjat Papad' as discussed in the script?

The script discusses the challenges of scaling the business while maintaining quality and the need to adapt to changing consumer preferences and market dynamics. Opportunities include expanding into new product lines, entering international markets, and leveraging digital platforms for brand promotion and sales.