How to Grow a YouTube Channel From Nothing in 2024

Summary

この動画は、Izzy Celyという友人兼YouTuberとのインタビューを通じて、YouTubeチャンネルの開始や成長についてアドバイスを提供しています。Izzyは、医学部の出身でありながら、YouTubeチャンネルを始め、2年で50万の購読者を獲得しました。彼女は、ビデオの数や作業の量が少なくとも、それを達成する方法について語っています。また、成功にもかかわらず、冒涜陥症や自己肯定感の困難に直面していることも明かしています。この動画は、YouTuberとしての感情的な側面や実際のアドバイスを提供し、視聴者が自分のYouTubeの旅を進めるのに役立ちます。

Takeaways

• 🎓 Izzy Celyは剑桥大学を卒業した医師であり、YouTubeチャンネルを通じて自己成長、言語学習、健康と幸福に関するトピックを発信しています。
• 🚀 IzzyのYouTubeチャンネルは約2年で0から50万の購読者成長し、比較的少ない動画数でその成績を収めました。
• 🤑 YouTubeチャンネルがIzzyの人生を全面的に変え、友情、影響力、財務的な面で大きな影響を与えました。
• 💡 YouTubeを始める際の恐怖を克服するために、Izzyは自分が挑戦してみようと決め、失敗を恐れずに取り組むことを選びました。
• 🎯 特定の動画が人気を博した理由は、検索可能で、他の人が同じトピックで動画を UPLOAD していないこと、そしてIzzyが実際にその言語を学んでいたことで、視聴者に価値を提供したからです。
• 📈 YouTuber Academyに参加した理由は、Izzyが趣味や挑戦としてYouTubeチャンネルを始めたが、専門的な知識を得ることでより良い内容を提供するためでした。
• 🛠️ Izzyは編集作業を外部に委託することで、自分の時間とリソースを有効に使用することを選択しました。
• 🎬 動画制作の際には、カメラに対して1人だけ話をしていると想像し、自然な表現を目指す方法を提唱しています。
• 💭 YouTubeチャンネルを始めることに対する不安や拒絶感を克服するために、Izzyは自己啓発的なアファメーションを用意し、ビデオ制作前に読み返すことで自信をつけています。
• 📊 YouTube Studioのメトリックに焦点を当てすぎると、創造性や喜びを奪われることがあるとIzzyは警告しています。
• 📚 創造性と楽しさを追求し、メトリックにとらわれず、視聴者に価値を提供するコンテンツを作成することが重要です。

Q & A

IzzyのYouTubeチャンネルの成功の秘訣は何ですか？

Izzyは、自分のチャンネルを始めた時から、自分のメッセージを大切にし、それを分かち合いたいという思いから動画を制作していました。また、彼女は自分の動画が1人だけでも多くの人々に役立つことを願っていました。

IzzyはどのようにしてYouTuberとしてのアイデンティティを築きましたか？

Izzyは、100,000の購読者が達成した時に、YouTuberとしてのアイデンティティを感じ始めました。また、コンテンツ責任者を募集し、実際のビジネスとして運営するようになったことで、より一歩先のビジネスパーソンとしてのアイデンティティを確立しました。

Izzyはどのようにしてインパストートシステム（インパクトのある動画）を作り出しましたか？

Izzyは、インパストートシステムを作り出すために、動画制作のプロセスを改善し、編集者をアウトソーシングすることで、自分の時間を有効に使い、品質の高い動画を作り出しました。

IzzyはどのようにしてYouTubeの収益を最大化しましたか？

Izzyは、YouTubeの収益を最大化するために、AdSenseとスポンサーシップの機会を活用しました。また、彼女は動画制作に時間を投資し、品質の高いコンテンツを提供することで、視聴者の関心を引き付け、収益を増加させました。

IzzyはどのようにしてYouTubeチャンネルの成長を加速しましたか？

Izzyは、検索可能で、他の動画と比べて競争力のあるコンテンツを提供することで、YouTubeチャンネルの成長を加速しました。また、彼女はPart-Time YouTuber Academyに参加し、そのコースのアドバイスを実践することで、チャンネルの成長を促進しました。

IzzyはどのようにしてYouTubeのネガティブコメントに対処しましたか？

Izzyは、ネガティブコメントに対して、そのコメントが書かれた人自身により多くのことを物語っていると認識し、自分自身の夢や目標を追い求めることを続けることで対処しました。また、彼女はポジティブなコメントを大切にし、それらをモチベーションの源としました。

Izzyはどのようにして自分自身をモチベーションを保たせましたか？

Izzyは、自分自身を励まし、モチベーションを保たせるために、日々の業務の中で楽しむことを探し、プロセスを楽しむように心がけたことが重要でした。また、彼女は自分自身に対する肯定的なアファIRMATIONSを作成し、ビデオ制作前にそれらを読み聞かせることで、正しいマインドセットを保ちました。

IzzyはYouTuberとして成功したにどのイベントが影響を与えましたか？

Izzyは、Tony Robbinsのビジネスマスターシップイベントに参加し、そのイベントでの経験が彼女のYouTuberとしての成功に影響を与えたと感じています。イベントでは、ビジネスの目的や自己肯定感を高めるための技術を学び、それらをYouTube事業に適用しました。

IzzyはPart-Time YouTuber Academyを推薦していますか？

はい、IzzyはPart-Time YouTuber Academyを強く推薦しています。彼女は、そのアカデミーがYouTuberとしてのスタートを切る上で混乱を解消し、効果的なアドバイスを提供するのに役立つと感じています。

Izzyはどのようにして自己肯定感を超克しましたか？

Izzyは、自己肯定感を超克するために、ビジネスの目的とサービスに焦点を当て、自分自身のegoや視聴者の数に依存しないように心がけたことが重要でした。また、彼女は自己肯定感を高めるために、肯定的なアファIRMATIONSを作り、ビデオ制作前にそれらを読み聞かせることで、自信をつけました。

IzzyはどのようにしてYouTubeチャンネルのパフォーマンスメトリックスに対処しましたか？

Izzyは、YouTubeチャンネルのパフォーマンスメトリックスに対処するために、メトリックスに頼りすぎないようにし、創造性と楽しさを重視し直すことが重要だと考えています。彼女は、メトリックスを完全に無視するわけではなく、タイトルやサムネイルのクリックスルー率などの一部の分析情報を活用して、意思決定をサポートします。

Outlines

00:00

🎥 チャンネル紹介とインタビュー

この段落では、ホストが視聴者にYouTubeチャンネルにようこそと言って、Izzy Celyという友人兼YouTuberを紹介しています。Izzyは20万以上の購読者を持ち、パートタイムYouTuberアカデミーの成功した卒業生の一つです。ホストはIzzyにYouTubeでの経験とアドバイスについて聞いています。

05:01

🚀 チャンネルの成長と影響

この段落では、Izzyが自分のYouTubeチャンネルの成長について語っています。彼女は少数の動画と作業でチャンネルを成長させ、人生がどのように変わったかについても話しています。また、YouTubeが彼女の収入源となり、その認識が変わった瞬間についても触れています。

10:03

🤔 動画の成功とトピックの選択

Izzyは最初の成功した動画について語り、それがどのように成長したか、なぜ成功したかについて分析しています。彼女は、検索可能で、競争が少ないトピックを選ぶ重要性や、自分が経験を積んでいることでの利点を強調しています。また、専門性を持つことで視聴者に価値を提供し、チャンネルの成功に寄与した要素についても話しています。

15:03

🎓 YouTuberアカデミーの参加とビジネス的なアプローチ

Izzyは、YouTuberアカデミーに参加した理由と、そのコースがどのように役立ったかについて説明しています。彼女は、ビジネスとしてYouTubeを扱う方法と、自分の動画制作プロセスの一部を外部に委託する方法についても語っています。

20:04

🌟 クリエイティブな自由とビジネスとのバランス

この段落では、IzzyはYouTubeチャンネルを趣味とビジネスの間でバランスを保つ方法について話しています。彼女は、動画制作に対するクリエイティブな楽しさを保つ重要性と、ビジネス的なアプローチを取り入れることでの利点を強調しています。

25:06

🎥 動画制作のプレッシャーと対策

Izzyは、動画撮影のプレッシャーとそれを乗り越える方法について語っています。彼女は、カメラ 앞で自然に話すために、一つの人物を想像するという手法を使っています。また、成功したYouTuberが始めるに至る過程で一般的に感じる不安や自己疑惑についても話しています。

30:08

💭 クリエイティブな精神とメトリックのバランス

この段落では、IzzyはYouTubeのメトリックに焦点を合わせることのリスクと、クリエイティブな精神を保つことの重要性について話しています。彼女は、動画の制作においてメトリックに頼りすぎないように警告し、創造的な楽しさと目的感を大切にすることを勧めています。

35:09

📈 ビジネス的なアプローチと自己肯定感

Izzyは、ビジネス的なアプローチをYouTubeチャンネルに取り入れる際の内省的な課題について語ります。彼女は、自己肯定感の缺乏や、成功したYouTuberとしてのアイデンティティに悩むことについても触れています。さらに、成長と成功を経験してもなお、これらの課題に直面することがあることを強調しています。

40:10

🤗 視聴者とのつながりとポジティブなメッセージ

最後の段落では、Izzyは視聴者とのつながりと、ポジティブなメッセージを共有することの重要性について話しています。彼女は、自分の動画が視聴者にどのように影響を与えるかについて熱心で、その一方で、ネガティブなコメントや批判に対処する方法についても語っています。

Keywords

💡YouTuber

YouTuberは、YouTubeでコンテンツをアップロードし、視聴者を獲得する個人や集団を指します。この動画では、Izzyが自分のYouTuberとしての経験と成長について語っています。

💡Part-time YouTuber Academy

Part-time YouTuber Academyは、YouTubeチャンネルを始めるためのオンラインコースで、Izzyが参加して成功を収めたものです。このアカデミーは、YouTuberになるプロセスを学ぶ初心者や成長を目指す人々にとっての教育的なプラットフォームを提供します。

💡Impostor Syndrome

Impostor Syndromeは、自分が成就を得るのにふさわしい能力を持っているわけではないという感覚や、自分の成功が単なる偶然であると感じる心理的状態を指します。この動画では、Izzyがその経験について語り、多くの成功したYouTuberも同じような感情に悩まされていることを示しています。

💡Content Creation

コンテンツ制作とは、YouTubeやブログ、SNSなどのプラットフォームで視聴者や読者のためにコンテンツを制作することを指します。この動画では、Izzyがどのように彼女の動画を制作し、視聴者に価値を提供したかについて説明しています。

💡Monetization

収益化は、YouTubeチャンネルや他のデジタルプラットフォームでコンテンツを通じて収益を生成することです。この動画では、IzzyがYouTubeから収益を得る方法について話し、その過程で直面した心理的な課題にも触れています。

💡Fear

恐れは、新しいことに挑戦する際や成功を目指す際に経験される感情です。この動画では、IzzyがYouTuberとしてのキャリアを始めた際の恐れや、それらを克服する方法について語っています。

💡Consistency

一貫性は、タスクや活動を継続的に行うことです。YouTubeチャンネルを成功させるためには、定期的にコンテンツをアップロードすることが重要です。Izzyは、一貫性を維持するためのストラテジーについて話し、その重要性について説明しています。

💡Editing

エディティングは、ビデオや音频コンテンツを編集するプロセスで、最終的な作品の品質を向上させるために行われます。Izzyは、エディティングの重要性について話し、自身の動画を編集する方法についても言及しています。

💡Personal Experience

個人的な経験は、個人が自身の生活や学習の過程で得た知識やスキルを指します。この動画では、Izzyが自分の経験を共有することで、視聴者に価値を提供し、信頼感を築くことができると強調されています。

💡Emotional Side

感情的な側面とは、個人が抱える感情やエモーションを指します。この動画では、YouTuberとしての感情的な側面について話し、成功や成長の裏にある努力や悩みに触れています。

💡Tangible Actionable Tips

具体的なアクション可能なアドバイスとは、実際に実行できる、効果的なヒントやテクニックを指します。この動画では、IzzyがYouTuberとしてのキャリアを築くための具体的なアドバイスを提供しています。

Highlights

Izzy Cely, a successful YouTuber with over 500,000 subscribers, shares her journey and advice for growing a YouTube channel.

Izzy's channel grew rapidly with few videos and minimal work, highlighting the efficiency of her strategies.

The emotional side of being a YouTuber, including imposter syndrome and dealing with negative comments, is discussed.

Izzy's YouTube channel has significantly changed her life, impacting friendships, connections, and finances.

The realization that YouTube could be a viable full-time income came when ad revenue exceeded her doctor's salary.

Overcoming fear of starting a YouTube channel involves reframing the challenge and embracing the learning process.

Izzy's first video to take off was about learning Mandarin, demonstrating the power of creating content based on personal experience and expertise.

The importance of treating a YouTube channel like a business is emphasized for growth and consistency.

Izzy outsourced video editing early on, a strategic decision that allowed her to focus on content creation.

Struggles with consistency are common, but finding joy in the process and focusing on input over output can help.

The fear of judgment and failure is addressed, with advice on how to handle negative comments and focus on the positive impact.

Izzy's approach to imagining a specific person (Target Avatar) in her videos helps her connect more authentically with her audience.

The experience of hiring a head of content and embracing the identity of a business owner is shared, along with the associated imposter syndrome.

Izzy's advice for not getting caught up in YouTube metrics, focusing instead on the joy of creating and serving the audience.

The importance of having a strong 'why' and staying true to it, even when facing challenges and doubts.

Izzy's recommendation of the Part-Time YouTuber Academy for those looking to start or grow their channel, emphasizing the value of a clear roadmap.

The discussion on how external perceptions of success can mask internal struggles, reminding us that even the most successful YouTubers face personal challenges.

Izzy's personal strategies for dealing with limiting beliefs and maintaining a positive mindset when creating content.

The power of journaling and self-reflection for managing emotions and staying aligned with one's purpose on YouTube.

Transcripts

hey friends welcome back to the channel

so if you are looking to start or grow a

YouTube channel then you're in the right

place because I recently interviewed

Izzy cely who is a friend of mine and a

YouTuber with over 500,000 subscribers

and incidentally one of the most

successful alumni of my own course the

part-time YouTuber Academy and Izzy's

grown her channel to this point with

very few videos and very little work and

so I asked her a whole bunch of

questions about her Journey on YouTube

and we go through a bunch of advice for

people just getting started but we also

go into her fears there was a lot of

imposters syndrome around this and

struggles cuz you've got 500,000

subscribers and you still struggle with

it like that's interesting and the

emotional side of being a YouTuber there

were some people who did have bad things

to say about my YouTube channel they did

say hopefully no matter where you are in

your journey this will hopefully be

useful for you so Izzy welcome to the

YouTube channel um you are one of the

most successful alumni of the uh the

infamous part-time YouTuber Academy and

your channel has grown ridiculously fast

0 to 500,000 subscribers in around two

years and also you haven't posted that

many videos like you've posted maybe a

fifth of the of the number of videos

that I posted to get to the same amount

and so I was thinking in this video you

know there's a bunch of people who

follow follow my stuff who want to

either start or grow a YouTube channel

so I was hoping we could talk through

some of the tips that we would have in

terms of the psychology in terms of the

emotions in terms of the Practical

tangible actionable tidbits that people

can take away to help them grow faster

on YouTube how does that sound great

that sounds great fantastic um for

people who might not know your channel

yet would you mind introducing yourself

please yeah sure my name is Izzy I am a

doctor I graduated from Cambridge

actually went to the same medical school

and I have a YouTube channel and I

sometimes upload videos there sometimes

upload videos it's very it's a very

humble way of putting um yeah so I talk

about personal development language

learning health and well-being kind of

topics and yeah nice and to what extent

has your YouTube channel changed your

life it has completely changed my life

in every single way imagine able which

is kind of bizarre cuz I wasn't

expecting that when I started it just

over 2 years ago I was approaching it as

a bit of an experiment I thought oh I'll

just see what happens if I try

challenging myself to start a YouTube

channel and now here we are 500,000

subscribers

later uh it's completely changed my life

in terms of like friendships I've met so

many interesting creators and connect

with cool people all over the world I

felt like I can have an impact and share

what I want to talk about with other

people and they're actually interested

to hear what I have to

uh and then also financially as well

obviously YouTube does give you kind of

AdSense and sponsorship opportunities as

well so literally like every single

aspect of my life has been changed by

this decision to start a YouTube channel

and at what point did you realize that

YouTube could actually be a viable I

guess full-time

income there was a point about just over

a year ago where I so I was working

full-time as a doctor so in the UK it's

called Foundation year one basically the

first year after graduating doctors in

the UK aren't actually paid that much um

but there was a point in around October

last year where the AdSense revenue from

my YouTube channel which I was sort of

uploading a video to every like two

weeks or so or like maybe even once a

month exceeded the monthly salary from

my full-time job as a doctor and I was

like oh my goodness because I would be

working maybe 50 hours a week at my day

job and spending a couple of hours maybe

4 hours a week on my YouTube channel and

this just didn't really make sense to me

and I was like oh my gosh the system is

broken how is this happening and that's

the point where I

realized oh this is actually making more

money than my full-time gig with just

absense so this is ignoring any other

like sponsorships or any other ways that

you can monetize a YouTube channel cuz I

wasn't really trying to monetize it that

hard at that point I was just trying to

keep making videos um and yeah that was

a a big light bulb moment for me nice so

I'd love to kind of trace your journey

from kind of uh sort of chronologically

through time because I think there's

some interesting learnings along the way

uh a lot of people that watch this

channel want to start a YouTube channel

when we do community polls and stuff

maybe 30% of the audience is I want to

start a channel but I haven't started

yet and when we dig deeper into that we

find that a lot of the reasons why

people don't start a Channel at all is

because of fear there's some sort of

fear that's holding them back uh how did

you get over that fear and I guess what

was that experience of getting over the

fear of starting the channel initially I

felt like prior to starting my YouTube

channel I actually had a lot of fear

around even just posting on Instagram to

the 500 followers who are my friends or

people I knew from school or uni I I

felt a lot of fear around even doing

that so actually YouTube was this thing

of like okay how can I challenge myself

and do the craziest thing that would be

the scariest and see if I can do that

and I was like okay I'll start a YouTube

channel and getting over the fear of

starting was a combination of a few

things I think the first thing that I

had to realize was if I don't try this

I'll never know if I could do it and if

I could push myself and realistically

all the all the fear is in my head and

so if I can think of ways to reframe it

and embrace it instead of resist it that

would help me to actually get going and

do this thing so for me that looked like

reminding myself that probably no one's

going to be watching my videos to start

with which was true they only got like a

few hundred views maybe for months and

months and months my videos would like

cap at like maybe 200 views 300 views

for most of my videos so I was like okay

cool this kind of feels like a safe

space where it doesn't really matter if

it's embarrassing or if it's if it's bad

I can just put something out there and

probably no one's going to watch it

anyway so that kind of felt like okay

that feels safe the second thing was I

was reminding myself that actually no

one's really going to care if I start a

YouTube channel no one's really going to

comment on it or or like be negative for

no reason and if they do that says more

about them than it does about me because

I'm the person actually trying to do

something I'm I'm giving it a go I'm not

hurting anyone I'm just making silly

internet videos and so I try to remind

myself of those two things and also this

whole thing of actually like if if I

didn't try this I would never know and

that would probably eat me alive a

little bit so I love it oh by the way

quick thing if you are looking for some

specific advice on exactly what to do

depending on what stage of the YouTube

growth Journey you're at whether you're

a beginner or intermediate or Advanced

then you should definitely check out my

completely free YouTube growth scorecard

it's basically a free quiz it will ask

you a few questions to get a sense of

where you are and then it will give you

tailored recommendations based on what

your answers are so that'll be linked

down below and it's completely free uh

what made you decide to join the

parttime YouTuber

Academy so Ali and I actually knew each

other from medical school we went to the

same College doing medicine a few years

apart

and I remember when I was planning on

starting my YouTube channel I was like

oh yeah like I remember I remember Ali

from med school he has a YouTube channel

um I'll message him and ask for some

tips if I can join this course and I

thought okay I'll give it a go and when

I looked at what the course was about I

was like oh part-time YouTuber Academy

perfect I wasn't thinking of it as a

full-time gig at that time at all I was

thinking oh this is like a a fun little

hobby that I could do and fun little

challenge for myself maybe I can earn a

few pennies or something like that pay

for lunch in in like the long run and so

I was like okay I'll try this out seems

to fit what I'm kind of going forward

with this you start off making videos

they're not getting that much traction

they're getting a couple hundred views

but mostly those views are coming from

the fact that other people in the

YouTuber Academy are sort of watching

each other's videos and stuff um when

which is another reason you should join

the party yeah exactly you get free

views uh what was the first video that

really took off and why did it take off

do you think it was was the video about

learning Mandarin I had gone on this

little Mandarin Learning Journey for

around 6 months or so beforehand where I

was intensively self-studying Mandarin

and it didn't take off as soon as I

posted the video it was kind of a

flatline for ages but then gradually

gradually I think it was being searched

by people and being picked up in search

of like how to and

Mandarin and slowly gained views until

the point where it had this like

exponential curve and then suddenly

popped off and I think the reason why

this one took off was a combination of

things firstly it's very searchable so

even for a channel which doesn't really

have uh many

subscribers it could actually be picked

up in search gradually over time the

second thing was that actually the video

was about a topic that not everybody can

make a video on so it wasn't overly

saturated it was like actually this was

a slightly different take to learning

Mandarin it is an interesting topic and

also lots of people are Keen to do it so

in the part-time YouTube academy one

thing that you talked about was figuring

out what kind of video do people

desperately need and actually would give

them a lot of value and so people

searching for how to learn Mandarin

they're like desperate to figure out

okay how can I learn Mandarin and this

video was answering that question

whereas some of my other videos which

were like for example about habits I

mean there's a lot of stuff out there

it's not answering really a specific

question and it's easy for anybody to

make that kind of video but to make the

Mandarin video I had a competitive

advantage in that I was actually doing

the thing which takes hundreds of hours

to actually do it so I I think it's some

kind of combination of those things um

and people resonated with it and that

one took off yeah yeah I think that's a

really interesting point what we have

seen from like 4,000 plus students in

the YouTuber Academy is that one of the

biggest predictors of success on YouTube

at least in this sort of talking head

educational content sort of educational

content rather than entertainment

content which is completely different

one of the biggest predictors of success

for educational content is does the

person actually have expertise in the

thing that they are trying to talk about

now you can get this expertise from

doing the work yourself like you did the

work to learn Mandarin over a 6-month

period and put hundreds of hours into it

and so now when you make a video about

it it's automatically going to be way

better than I don't know a video that

someone someone makes where they're

trying to summarize a book or something

because you've got the personal

experience and there's something about

that that people can just tell that oh

my goodness this person has done the

work and I think we you see this in like

Alex hosi stuff blowing up like he's

literally built $100 million businesses

it's obvious that he's built $100

million business is and even if he

didn't say it the just the way that he

talks about it the advice that he gives

it's just really obvious that it's

coming from deep personal experience and

that really resonates with people on

YouTube I think the other way of getting

that experience is just doing loads and

loads and loads of research so for

example Johnny Harris does tons and tons

of research into his videos he's not

leaning into particular expertise

advantages well other than the fact that

Johnny Harris is a journalist and has

been doing it for 20 years you know in

in the course we we talk about this idea

of proof of work the audience wants to

see proof that you have done the work

and you can do that by clearly showing

that hey I've been on this journey and

this is what I applied you can do it by

doing loads of reading loads of research

but that's one of the ways that you

really stand out in a saturated Market

but if you'd started out just making

videos about five productivity tips how

I stay organized with notion it's like

hundreds of people are already doing

those things MH but the video that went

viral was the one about Mandarin y yeah

which was a surprise to me as well

because when I started the channel I was

like oh I'll just try talking about a

couple of things I'm interested in and

Mandarin was was a bit of a throwaway

cuz I like oh this is quite different to

all the other videos I've made but I'll

just make it anyway because no one's

watching my channel anyway so me as well

and actually that's another thing I'd

say is that early on it is worth

experimenting with different kinds of

content the kind of videos that you

think that you might end up making could

be quite different to actually what

people actually resonate with so try out

a couple of things give it a go for a

couple of couple of your interests and

couple of topics uh and while you're

starting stting out just think of it as

an experiment I feel I still feel like

I'm experimenting with my YouTube

channel um one of the one of the things

we often teach on the course is this

idea of treating a YouTube channel like

a business I wonder for you like so

we've got some mutual friends now who

for example treat YouTube as a hobby

they're not that intentional about it

they're doing it for themselves rather

than and they're doing it for fun and

they're saying I'm going to make the

videos that I want to make whereas the

people who treat it more like a business

bu you know a business is an entity that

provides value to others it's not really

about you it's about what value you can

give to others and it's not really about

I want to have fun it's more about how

can I add so much value to other

people's lives that I'm able to monetize

some proportion of that value so I'm

curious for you like what are the ways

in which you treated YouTube as a

business in the early days yeah so early

on I was trying to figure out which

parts of the process I actually wanted

to do versus actually wanted to

Outsource

and this was something that PT actually

helped to inspire me to do in in

figuring out what I can Outsource what I

can delegate to other people was a

really valuable question to have and so

fairly early on I decided to Outsource

my editing so I was like okay I've

edited a couple of my videos I kind of

know how the thing works but actually

this is taking me a lot of time and I'm

not loving it so could I find somebody

who does enjoy doing it who is offering

their services as a freelancer on like

upwork or fiver or phph and see if they

could do it for me and so then I put out

some ads for that and then started to

delegate very very early on I think this

was like a couple of months into my

YouTube

channel uh before it was making any

money at all so this was a bit of an

investment from my part I remember I was

tutoring on I talkie to pay for the

editing because I thought okay I can

tutor an IT talkie and

with two or three hours of tutoring I

can pay for somebody to edit a video

which would usually take me like eight

hours so I was like okay that seems like

a good deal I'll do it so I think

approaching it from this aspect of like

okay what is

actually my unique offering to this

business what do I do best what do I

enjoy and what can I actually delegate

to others was a big thing I think the

other thing was thinking of it as a

thinking of it as an investment so the

reason why decided to do this tutoring

in order to pay for the editing wasn't

because I was purely approaching it just

as a hobby I was like okay I want to I

want to do this thing sure I'm a bit

inconsistent I'm only posting videos

every like two weeks maybe every month

as long as I keep at that kind of

cadence that's fine and so the reason

why I was doing that is because I was

like okay where is this going to go I'm

going to do this for at least a year or

two and invest throw this money and time

into the well and see what comes out at

the end of that so you have been

struggling with consistency is the

impression that I get absolutely like

someone while watching this will be

feeling the struggle and they want to

sort of relate yeah and I don't struggle

with consistency and so they can't

relate to me right so but you struggle

with consistency so they can totally

relate to

you why don't you struggle with

consistency um have you ever struggled

with

consistency no not

really there have been times recently

but it's you know I'm six six and a half

years into my channel I can afford to

take a break I have enough money like

there's all of those factors I think the

the thing that was driving me so much in

the early days was I need to buy my

financial freedom and that when that is

the thing it's like what what I'm trying

to escape the fate of all these doctors

that I see where they're Shackled to a

job that they freaking hate and that is

such a profound

motivator that I'm like of course I've

got to stay consistent I've got I've got

the opportunity to literally escape the

matrix as it were yeah and so when

people in our in our Academy would

struggle with consistency I wouldn't

really really be able to relate to the

emotions behind it because for me the

why behind it was so strong that I'm I'm

Escaping The Matrix obviously escaping

before I had language of Escaping The

Matrix yeah escaping wage slavery but

you struggle with consistency and I

suspect like I want to make money and be

financially free is less of a core

driver for you yeah very much so I think

I probably approach it less towards a

business end than you so obviously

there's a spectrum of like hobby hobby

to business I think I'm somewhere in the

middle where I want to enjoy making

videos I want to enjoy the process and

feel like I'm making videos that I'm

excited by and I'm not really willing to

sacrifice that for Escaping The

Matrix completely although I do approach

certain elements of it with a kind of

business mindset not everything is it's

very much this whole creative slash

business creative business I guess where

there's something in the middle so I

think for me I would sometimes get into

this cycle where I would feel like oh I

should make a video to be consistent cuz

everyone says consistency is so

important and all of that but then I'd

feel like oh I just don't I'm not really

feeling it I'm either like tired or like

I'm really busy or I feel like

uninspired I'm like oh what am I going

to talk about anyway and it just didn't

feel alive or exciting and so there were

times when I'd push through and I'd be

like okay Izzy you are going to make a

video and I'd make myself make the video

but then I'd always feel a bit like

worse about my YouTube channel after

that and so it was this real struggle of

figuring out how can I enjoy making

videos while also having some kind of

schedule and I think one thing that

helped me a lot was changing the focus

from output as in how many videos I'm

doing per week to the actual input

instead and that was actually a big help

helper for me and my channel so instead

of feeling like okay I have to do one

video every single week no matter what

it was like okay I just have to dedicate

this time to input into my YouTube side

Hustle and then see when a video feels

ready from that so it felt less tense

and less

stressful and one thing I've also

realized is that the biggest existential

risk to my YouTube channel is me not

enjoying making videos which is not

really what I want I want to kind of

enjoy what I'm doing so that's kind of

how I think about it does that kind of

answer the

question yeah I think so um you have a

bunch of other friends who struggle with

consistency what are some of the

struggles that they have as well is it

the same idea of like I feel like I'm

forcing myself to do this thing and I

don't really want to do the thing or

what is it I think you're quite unique

in that having your motivation was

enough to push you to be consistent

because a lot of people they they feel

like they have the strong why but they

don't follow through on it and so what

what do you think about you and your

approach to YouTube was different to

everyone else who says they have a

strong why for example I know me or

other people but they don't follow

through necessarily yeah I mean this is

i' I've written a whole book about this

it's called uh can you uh pass that over

please this I I carry this around

everywhere with me um this is literally

what my book Feelgood productivity is

about

like I I think it's it's easy to get

into the thing of it's It's either or

it's either I enjoy the process or I

stay

consistent and I found very early on

that the way to make anything

sustainable is to make sure you're

having fun along the way I never had any

outcome goals I never cared about

subscribe account or Milestones or

anything like that the only goal I had

was I'm just going to make one video a

week and I'm going to try and enjoy the

process of doing that I'm going to try

and get a little bit better each time

mhm so sometimes I'd be trying out new

editing to tactics and stuff cuz I was

editing my own videos for the first two

years and that would give me this

dopamine boost of like I'm I'm leveling

up leveling up is a thing that drives

intrinsic motivation um sometimes I'd

kind of do my editing I'd like take my

laptop into work and do the editing in

like the doctor's common room just for a

little bit of a change of scenery when I

was a medical student you know going

into work was somewhat optional so I

joined the wardr in the morning be very

specific about what patient I wanted to

see and then go into the doctor's mess

or in the coffee shop and do the editing

there and so just kind of approaching

YouTube in the same way that I've

approached like my business or my

studies which is how do I find a way to

make this a little bit more enjoyable

knowing that that's the thing that's

going to energize me and going to keep

it sustainable

hm and I'm absolutely addicted to making

everything everything a little bit more

fun um cuz I yeah I don't believe in the

whole like discipline coercion kind of

narrative yeah is there anything else

that you found found helpful in the

early days to sort of get over the I

guess the emotional hurdles and staying

consistent and and all that kind of

stuff yeah another thing I would say is

that often we think that everyone's

looking at us and there's this thing

called the spotlight effect you talk

about a bit as well sometimes uh where

we think that oh we have a spotlight on

our own lives and we think everyone else

must be pay just as much scrutiny to us

as we to ourselves but actually they're

worried about their own lives they're

not really worrying about us and that's

quite a liberating thought when you

realize oh no one's really worrying

about what I'm doing that much it's kind

of freeing

and I can follow my own heart and my own

dreams without worrying too much on that

point though I I do know that there is

the fear like oh what if like there is

something somebody who says something

bad about my YouTube channel and I can

really relate to this fear because I

have the exact same worry and actually

it was it came true to an extent there

were some people who did have bad things

to say about my YouTube channel they did

say oh my God guess who started a

YouTube channel I would hear about this

on the gra Vine uh and it would hurt it

would feel

bad but one thing that I think about in

terms of this is

that no one who has started a successful

YouTube channel will talk badly about a

beginner on YouTube they would never

they'd be like I remember when I was in

your shoes and I remember how hard it

was and I respect you for giving it a go

and trying to to do this thing putting

ourself out there feeling the fear and

doing it anyway and so I just remember

you know what like actually one of these

people who had even talk a bit badly

about about me and my YouTube channel

they actually had tried to start their

own YouTube channel a year before but

then they'd given up and then they

decided to try to Reign on my parade and

so it's this whole thing of most people

are either going to be supportive and

nice or they won't really car the way

they'll be like okay cool you do

you and the people who are going to be

negative if there are

any what they're saying says much more

about them than it does about you and

you are on a different path to them you

have chosen to put yourself out there to

try this thing start a new business

start a YouTube channel learn a new

language anything like this you have

decided on a different path and you're

following your own dreams so don't let

one or two people who might say a few

negative things which says more about

them than it does about you stop you

from doing the things that you want and

living the life that you love that's

what I would

say that was really good that was so

good I felt I felt like the I felt like

my sort of the the the the strings of my

heart being tugged out there with like

that that motivational moot motivational

Workshop yeah good stuff I honestly feel

I feel emotional when I talk about it

because it is it is a real struggle that

I had early on I think a lot of people

do have and that fear around judgment

fear

of I don't know fear of failure as well

or even fear of success you're like oh

like what's going to happen if actually

this video blows up is it going to reach

a million people then I get loads of

haters and there are going to be

negative comments there are going to be

positive ones as well and one thing that

I did early on was like

I actually trained myself to be

extremely equanimous when it came to the

YouTube comments so whether there was a

negative one or a positive one I'd be

like okay I'll just meditate and try to

remove all this craving and aversion to

the comments but over time I've also

realized that that is also in itself a

bit of a a crutch in a way because it

prevents me from feeling the positive

comments deeply and so when I see

comments on my channel now I kind of try

to approach it instead of being like

okay they're just the comments don't

worry about the comments I think okay

like somebody is showing me genuine

appreciation they're saying thank you

for this amazing video and I should feel

that that's a person that has connected

with my video and that's amazing that's

just somewhere in the world and they've

watched this video of me and taking the

time to reach out and let me know that

they appreciated it so feeling that as

well is so

important and also recognizing that

negative comments they're usually

actually more about the person writing

it than about you because if I saw a

video that I didn't necessarily love I

wouldn't take the time to say something

mean to the person for no reason and I

don't think you would either person

watching this I doubt you would because

it's like okay they're doing their thing

that's cool they can keep doing their

thing so try to sort of what I would say

is try to like relax into okay there is

going to be all of this response to my

videos at some point maybe not super

early on but at some

point and that's fine it's just all okay

as it is and you can just welcome it

in that's what I would say nice is that

is that enough love that love that um

one issue that I still have to this day

is when I hit record yeah I I get this

sort of feeling of sort of pressure

rising up of like sort of feel feels

like there's big weight that like it

feels like a big kind of push that I

have to do to get started with filming

filming the videos yeah oh I have that

too can you tell me more what are the

internal narratives that go on when when

you think about or you start filming a

video so when I put up little q&as on my

Instagram about oh what questions you

have about YouTube they often ask how

are you confident on camera how can you

talk to a camera and come across

naturally I think it's really common to

feel really tense in front of the camera

I definitely did at the start and even

to this day there's a sense of like oh

I'm performing and presenting to the

camera which I'm always trying to

negotiate with do you feel like you're

doing that right now

yes and so the the solution that I have

tried to work towards is actually

imagining I'm just talking to one person

so whether that's initially it was my

sister or my mom I just like okay I'm

just making a video for for my sister or

I'm just making a video for my mom no

big deal it's chill I can I can just be

me and like relax in front of the camera

and it's not like this big old

presentation remember that you also have

full control in the edit and if you

don't like it for whatever reason you

can just get rid of it it's fine it's

just you're just filming a

video but now one thing I think about is

this idea of a Target Avatar this is

essentially who I imagine I'm talking to

so I have this idea of somebody called

Bella who is 22 years old just graduated

uni kind of like me a few years ago but

obviously not doing medicine cuz

medicine is a long ass course so some

somebody kind of a bit like me who's

interested in personal B and they're

interested in taking care of their

health and wellbeing she wants to level

up she wants to learn a language maybe

Mandarin and I imagine okay I'm talking

to Bella and talking to myself from a

few years ago it's almost just like

younger sister role and I think for

everybody it's going to be different who

the target Avatar is but just having

this idea of like one person that you

can speak directly to and share your

personal experiences with is a really

powerful way of getting past this

feeling of like oh my God I'm talking

into this like black whole of this lens

like what is going on which is really it

feels unnatural because it is unnatural

so by having that image in your head of

I'm talking to Bella or I'm talking to

whoever that is for you can help us to

feel more confident and share our

message more

authentically sick that's good that's a

really good strategy um I

find I find that whenever I I I do the

one person thing it also it also

massively helps M yeah um question how

did it feel when I I'm ask I'm asking

you the feelings you T questions because

I feel like when when you were doing the

the speak from the heart thing that was

like really really powerful um how how

did how how did it feel when you started

hiring people I remember one time you

you you messaged me and I was

encouraging you to hire like a head of

content or something and you had a lot

of like oh no I I I couldn't possibly

hire someone because that would mean I'm

a business person and I'm not a business

but like M there was that yeah what was

that experience like for you there was a

lot of impostor syndrome around this

identity of being a YouTuber or business

owner because I felt like oh that

couldn't possibly me be me I'm just I'm

just Izzy I'm just doing medicine or

like medical student or like a I'm just

a doctor this is this is me and I think

having that actual moment where I was

like when I hit 100 Cas of subscribers I

remember that day I was like oh I've

literally got a silver play button

plaque coming in the post I guess I'm

kind of a YouTuber and that was the day

that I felt like okay now I'm actually a

YouTuber and equally with the whole

business thing the day that I put out

these applications for my head of

content was the day that I felt like

okay maybe this is actually a real

business rather than just me messing

around and like doing tutoring on the

side to pay for Freelancers and that

kind of thing I think it's useful for

people to hear that even someone who is

on the outside successful on YouTube and

your channel has grown sort of

ridiculously fast one of the fastest

growing channels I have ever come across

it's it's very useful for people to hear

that even someone who's very successful

in YouTube struggles with all of the

things that you're talking about

struggles with the consistency struggles

with worrying what other people will

think struggles with negative comments

struggles with like hiring people for

example your videos are very polished

you don't do videos where you just sit

and talk to the camera and speak from

the heart for like 3 hours at a time and

share all your feelings and stuff yeah

you maybe might record for 2 hours and

that would turn into a 13-minute video

which your editor has like chopped the

hell out of put loads of b-roll on it's

like it's very it's very produced which

is similar to mine yeah and so people

all people get is like oh my goodness

Izzy's got it all together and I really

noticed this with my channel um where

you know there was this agency called

16th that I really wanted to join back

in the day is like you know these other

study tubers that I knew like Jade and

Ruby and Jack they all part of this

agency and it seems like this seemed

like this club and I I really wanted to

get an invite to the club but no one

ever ever reached out to me from

and then a few years later I happened to

become friends with the founder of the

company and I said to him hey man you

know I was you know why why why don't

you guys reach out to me and he said oh

I mean we we wanted to but it seemed

like you had it all so together it

seemed like you just knew what you were

doing and you were just crushing it it

seems it seemed like you didn't need us

I was like oh wow like the impression

that my channel gave in the early days

was I had my together yeah but the

actual internal reality was all of these

kind of issues I mean I didn't struggle

with consistency consistency but all of

the other issues where I felt like left

out you know you know no one's reaching

out to me I'm not getting any

sponsorships I feel like my Channel's

big enough like come on like what's

going on and it just looked like I was I

was coasting and chilling and so I think

this is why I'm so keen on talking about

these sort of internal struggles because

you know if there's even one person

listening to this who has been thinking

that they are a dumbass because they're

having all these feelings and all these

and all these issues hearing someone

else that they can possibly relate to

who is successful and yet also having

all these issues I think is profoundly

valuable yeah so I I know to you it

feels like a ramble but what feels like

a ramble to you can be genuinely life

changing advice to other people yeah

fair enough well I do have

issues I I have

here um yeah I do struggle with my

YouTube channel it feels like uh every

few weeks I

have so I've started doing this thing

I've always had a strong journaling

practice but at some point I realized

that I have a lot of feelings around my

YouTube channel that were not adequate

addressed in just like a personal

journal or it was starting to dominate

so actually I started a specific

Business Journal is what I called it

when I decided okay I'm going to embrace

this idea that actually it's a business

it's like okay my Business Journal I'm

going to write about all my feelings

about my business loads of limiting

beliefs around money and imposter

syndrome and like who who you who do I

think I am to even say that I'm a

YouTuber and I have a YouTube business

like what what on Earth is that and so

I'd have all these limiting beliefs

around that and just try to like

consistently challenge those I still

struggle with those to this day I don't

think I'll ever stop struggling with

them I think they just gradually get

soothed down over time but they're

always going to be there and I think a

lot of people do have these limiting

beliefs that they struggle with actually

what was interesting cuz going to this

Tony Robbins event called business

Mastery and there he talked a lot about

getting into state so basically like

getting like hyped up literally get us

like dance and like do all this raising

our hands up in the air and then while

in that state being like okay how do I

feel now like how do I feel about

committing to certain actions for my

business that's actually quite helpful

because it gets me out of my head and

more into actually this sensation of

feeling capable and feeling like

actually I can do things and feeling

open to just giving things a go that

kind of energy so I do find that helpful

nice and while we're here would you

recommend people is interested in

starting a YouTube channel to join the

parttime YouTuber

Academy sorry bit of a

non-sponsored you aren't being paid to

say any of this for the record yeah know

I'm I'm not being paid to say any of

this although you do have an affiliate

link I do yeah so put my affiliate

link Down Below in your

video no maybe not anyway would I

recommend it I would 100% recommend it

if you are looking for something to save

you the confusion I think that was the

main thing was that when I was trying to

figure out okay how do you start a

YouTube channel there's so much noise

and so much conflicting advice out there

people saying like you need to do that

you need to like only focus on your

title and thumbnail people saying that

like actually like it's all about the

content people who are saying that like

you need to have loads of primary colors

in your thumbnail or have a Mr Beast

face in your thumbnail and I was like is

this all real and so the part-time

YouTuber Academy distilled down a lot of

the stuff that was out there because I

mean fundamentally all the information

is is kind of out there scattered around

the internet and with conflicting kind

of messages but I kind of distilled it

all down and was in one place I was like

okay if I just follow this road map this

will be a really solid start to my

YouTube Journey so I would highly

recommend it especially if you're kind

of beginner or like earlier on in your

YouTube journey I think it's much more

relevant then uh and I also actually

connected with a few cool creators via

the parttime YouTube Academy so actually

also started a podcast with them called

milliseconds apart for a little bit

we've not been very consistent but I

think that's a theme for my YouTube

channel slightly um and yeah so would

highly recommend it so check out the

link below if you're interested

in part time YouTu that was good

completely unrehearsed like genuinely

actually unrehearsed so that was was

very um what are some of the narratives

that go through your mind you you

mentioned you had all these limiting

beliefs like can you can you give us a

flavor of some of them some of the

limiting beliefs that I struggle with is

like oh this sense of imposter syndrome

like who am I to make this video am I

the right person to make this video but

the thing that I've realized over time

is

that in fact there's no one else who can

make my video other than me if I weren't

making my video it just wouldn't exist

and it wouldn't be out there and if I

even have something to share that would

help one person then it's worth actually

making that video I think the fact that

you're struggling with it today is is

even

better so what's what's cuz you've got

500,000 subscribers and you still

struggle with it like that's interesting

also still struggle I mean I still

struggle with it as well but I'm curious

to hear your thoughts and then I'll

share mine what are your thoughts why

don't you share your

thoughts every time I make a video I

think what's the point of making this

video and I I literally have a list of

things that I read out to myself like

affirmations that remind me why I'm

doing this these are the things that I I

remind myself I don't care about the

performance of this video my only goal

in making it is to share a message that

I think is worth sharing for whoever

wants to hear it I intend to integrate

my mind heart and soul to share this

message in a way that feels authentic

and natural mhm I'm not trying to force

anything here I'm merely speaking from

the heart with the mind to inform

structure and content and the soul to

remain connected to the purpose behind

the video wow that's so cringe am I

right I love it I'm going to enjoy

myself and treat this process with

lightness and ease lightness and ease so

sweet when I'm on my death bed I'd give

anything to be back here in the present

moment doing what I love sharing myself

with the world in a way that's enjoyable

and energizing when you're on a death

bed oh my goodness I'm going to keep

that in mind and not treat this process

with too much seriousness heaviness or

importance M and finally I'm speaking to

an individual who really cares what I

have to say and who really wants to

learn from me to level up their own life

I'm in service to that person not to my

own ego not to the retention stats not

to the algorithm I'm purely in service

to the person who has clicked on this

video and whose life could be genuinely

Changed by what I'm about to say I love

that and I literally read this out

before filming videos so that it gets me

into the right state where I feel less

of like oh this has to be this has to

get a million views this has to get

100,000 views oh if the view cun goes

down the bloody sponsors are going to

start reducing our rate and then we've

got all these expenses and we're going

to be broke homeless and alone and all

of this sort of stuff is where the mind

can spiral into MH um even for someone

like me who on the surface seems to have

have their together yeah that's so

true I think I've really struggled with

metrics as well

nice and I I think it's the whole thing

of where when you start to see the

numbers go up then you start to be a bit

obsessed over the numbers and you're

like okay this the numbers no longer

going up as much as it was going up for

oh no is the is the world ending is the

YouTube channel going to die is this

like the start of the end is this all

going to sort of collapse around me and

just be nothing

because on the YouTube Studio

dashboard um I know you you are very

familiar with this but there there are

these arrows that kind of either point

up as a kind of up Green Arrow or like a

down gray Arrow depending on how your

Channel's performance is relative to its

like usual and obviously with something

like YouTube it's going to kind of

undulate and be this slight wave of okay

things going up sometimes are going down

that's absolutely fine but having these

gray arrows appear on your YouTube

Studio feels really bad and literally

YouTube in YouTube studio if you have a

really well performing video it'll have

like fireworks like and sparkles appear

if it's like a one out of 10 video which

means it's like the best performing

video out of the previous 10 videos that

you've had and so literally like even

the way the studio is designed is to get

to you and to feel like you need to make

things perform better and I've sometimes

found that focusing too much on that is

actually really unhealthy and develops

this very metric focused mindset when it

comes to my YouTube channel rather than

a kind of purpose and service focused

approach for most of my videos the first

thing that I come up with after thinking

of the main concept is what I call the

heart of the video

and this is where I just ramble for a

little bit on my keyboard about okay why

am I making this video what is the point

of this video who is who is this video

for and what question am I answering

with this video and I'll just write a

little bit about this and get a little

bit soppy and have a good time and that

gives me the sense of connection to the

purpose of the video the problem with

the metrics is that it kind of takes

away from that and it's like okay the

video needs to hit 100K views or it

needs to do XY Z or if it doesn't do

that then the sponsors are going to be

unhappy with it I can't make an

experimental video because there's a

high chance it's going to tank relative

well tank is kind of negative language I

guess but there's a high chance that not

as many people are going to be

interested in it because it's a new

topic or random thing there is a small

chance that actually will do really well

or actually I'll love making the video

but this obsession with metrics and

numbers almost dampens down on this

creative spirit and connection with

purpose so that is another thing that I

continually struggle with and over time

it's getting a little bit better as I'm

learning to recognize when that pattern

is

starting a lot of creative friends I've

spoken to have had this exact same

struggle with metrix I think Matt Della

literally made a a chrome plug-in called

what goodbye metrix is it yeah something

like that yeah like no metric something

along those lines where it basically

hides all the metrics on YouTube Studio

to just let you actually focus on

creating something that you love rather

than worrying about whether the arrows

are green or gray or whether there's

fireworks or no fireworks so I guess

another thing I would say

is try not to worry too much about the

metrics going on in the YouTube

Studio they are helpful especially some

bits of the analytics around like

clickthrough rate for thumbnails and

titles early on in a videos performance

or things like AB testing which kind of

use that um use the metrics to inform

decisions around thumbnails and titles

but other than that try to keep the

creative Spirit Alive and find that

sense of fun and enjoyment in what

you're making to be truly making content

that you're really proud

of and if you want a practical guide on

how to make the content more fun check

out my book yeah check out 's book did

you guys know that the secret to

productivity isn't discipline it's Joy

if you want to find out how to find more

joy in your work and the things that

you're doing and life generally would

highly recommend this book it's this

whole road map with three sections to it

of how to find energy from the work that

you're doing whether that's your career

or whether that's just a healthy habit

you want to do like I know going to the

gym three times a week and so yeah

highly recommend this Ali's put in so

much work and there's so much research

and thought that's gone into this book

and it's a completely new way of

approaching productivity which I feel

like is very needed because over the

last maybe five or so years there's been

this sense of oh you just need

discipline or like motivation is a myth

I don't personally necessarily feel that

way and I think my experiences with my

YouTube channel and my business have

really clarified that that does not work

for me and I think it doesn't work for

many people as well so this is a nice

middle way where it redefines the

relationship we have with productivity

so check it out that was really good for

someone who's not even read the

book that was actually a very solid a

very solid sponsored sponsored plug

you're so welcome which you're not being

paid for for the record yeah where's my

money yeah um I'm actually a business

owner so I'm going to demand some yeah

well let's see like really leaning into

that identity uh where can people find

more about

you and what video should should we link

over here you want to do an end screen

sales pitch as we as we teaching the

course as part of the hives framework

yeah okay you can find me over on my

YouTube channel and on Instagram or all

the other socials at Izzy cely so check

me out over there I make videos about

personal development language learning

if you're learning Mandarin then check

out some of my Mandarin learning videos

If you enjoyed this video we also did

another video over on my channel which

you might want to check out I will link

it

somewhere over here I don't know where

it's going to be but it's going to be

somewhere on screen where we talk more

about YouTube tips and I ask Ali a bit

more about his experience with YouTube

and what Pro tips he would have for

somebody who wants to start a

life-changing YouTube channel so check

that out if you're interested amazing

thanks very much thank you Izzy and

we'll see you guys next time thanks bye

bye