Justice by Design | Antionette Carroll | TEDxHerndon
Summary
TLDREl 9 de agosto de 2014, la comunidad de St. Louis recordó las desigualdades tras la muerte de Michael Brown, un evento que contrastaba con las celebraciones del 250 aniversario de la ciudad. El discurso destaca el papel del diseño en la creación de sistemas de opresión y la necesidad de involucrar a diseñadores para abordar problemas sociales. Se argumenta que todos tienen la capacidad de ser diseñadores y que al colaborar, podemos transformar el mundo. La ponente, Nicole Hudson, utiliza su experiencia para promover la igualdad racial y fomentar la conexión humana como solución a los problemas sociales.
Takeaways
- 📅 El 9 de agosto de 2014 fue un día significativo, marcado por la muerte de Michael Brown Jr., lo que llevó a la comunidad a recordar las inequidades y desigualdades.
- 🎉 En 2014, St. Louis celebraba su 250 aniversario, pero el evento de Michael Brown resaltó la brecha entre las celebraciones y las condiciones de vida de otros sectores de la ciudad.
- 🤔 Se plantea la pregunta de cómo los diseñadores pueden contribuir a abordar las inequidades y desigualdades en la sociedad.
- 🎨 El diseño es considerado una innovación invisible que ha moldeado nuestra cultura y mundo, y es hora de que los diseñadores se involucren en cuestiones de justicia social.
- ⚖️ Los sistemas de opresión, injusticia e inequidad son producto de decisiones diseñadas, lo que implica que pueden ser desafiados y transformados.
- 📊 Se presentan estadísticas que muestran las disparidades en la encarcelación y la acumulación de riqueza entre diferentes grupos étnicos, resaltando la naturaleza sistemática de estas inequidades.
- 🏙️ Se aborda la importancia de diseñar espacios y comunidades que fomenten la colaboración y el apoyo mutuo para abordar problemas sociales.
- 🔄 Se destaca un proyecto llamado 'Civic Match' que utilizó la idea de emparejamiento para conectar a personas con ideas con otros que quisieron ayudar a hacerlas realidad.
- 🌟 Se insta a redefinir el término 'diseñador' para incluir a cualquier persona que tome decisiones que influyen en el mundo, ya que todos tenemos la capacidad de diseñar algo.
- 💪 Se hace un llamado a los sectores creativo, social, empresarial y a los miembros de la comunidad para colaborar y trabajar juntos para abordar problemas sistemáticos y lograr una transformación real.
Q & A
¿Qué evento significativo ocurrió el 9 de agosto de 2014?
-El 9 de agosto de 2014, Michael Brown Jr. fue disparado y asesinado, un incidente que dejó a la comunidad reflexionando sobre las inequidades y la desigualdad.
¿Qué estaba celebrando la ciudad de St. Louis en 2014?
-En 2014, St. Louis estaba celebrando su 250 aniversario con eventos como galas y pastelería por toda la ciudad.
¿Por qué es importante la participación de diseñadores en la resolución de problemas sociales?
-Los diseñadores son vistos como expertos en la innovación invisible, ya que su trabajo influye en la cultura y el mundo de manera sutil y poderosa. Su participación es crucial para abordar cuestiones de justicia social.
¿Cómo se define el diseño en el contexto de la desigualdad y la opresión?
-El diseño es considerado una forma de innovación invisible que ha moldeado nuestra cultura y mundo, y los sistemas de opresión e injusticia son vistos como diseños intencionales.
¿Cuáles son algunas de las estadísticas sorprendentes mencionadas en el discurso sobre la desigualdad racial en los Estados Unidos?
-Las estadísticas incluyen que los afroamericanos están encarcelados a cinco veces la tasa de los blancos, y la comunidad latina está casi dos veces más encarcelada. Además, menciona que le tomaría a las comunidades negras 228 años para obtener la misma cantidad de riqueza que los blancos.
¿Qué es un 'Civic match' y cómo se relaciona con el diseño?
-Un 'Civic match' es una plataforma que emula el concepto de emparejamiento en sitios de citas, pero en este caso, para conectar a personas con ideas con otros que quieran ayudar a hacerlas realidad, fomentando la acción colectiva y el diseño de soluciones comunitarias.
¿Qué es la 'cultura del miedo' y cómo afecta la percepción de los individuos?
-La 'cultura del miedo' es una atmósfera en la que ciertos grupos, como los hombres negros, son vistos con temor y sospecha, lo que influye en las acciones y decisiones de las personas, a menudo basadas en estereotipos y prejuicios.
¿Cómo pueden los diseñadores desafiar la estigmatización y los estereotipos en la sociedad?
-Los diseñadores pueden desafiar la estigmatización y los estereotipos al enfocarse en la individualidad y la humanidad de las personas, promoviendo narrativas que desafíen la victimización y la demonización.
¿Quién es Nicole Hudson y cómo ha aplicado su experiencia en diseño para abordar la desigualdad racial?
-Nicole Hudson es una experta en marketing y comunicación que cree que la desigualdad racial es en parte un problema de comunicación. Ha trabajado en la Comisión de Ferguson y luego lideró una organización sin fines de lucro, utilizando su experiencia para catalizar el impacto colectivo y promover la equidad racial.
¿Cuál es la misión personal del orador y cómo cree que el diseño puede contribuir a lograrla?
-La misión personal del orador es la equidad racial, específicamente, cómo construir un mundo mejor para las poblaciones negras y latinas. Cree que el diseño, al ser una forma de problem solving creativo y de participación cívica, puede llevar a transformaciones significativas en la sociedad.
Outlines
📅 El impacto histórico del 9 de agosto
El 9 de agosto de 2014 fue un día normal para muchos, pero también marcó el asesinato de Michael Brown Jr., un evento que dejó a la comunidad expuesta a la falta de ayuda gubernamental y a las inequidades sociales. Este día contrastaba con la celebración del 250 aniversario de St. Louis, resaltando la brecha entre la alegría de unos y la lucha de otros. La oradora cuestiona cómo los diseñadores pueden abordar estas desigualdades y problemas de justicia social, argumentando que los sistemas de opresión son en sí mismos un diseño que puede ser desafiado y transformado.
🔍 Usar el diseño para desafiar la narrativa mediática
La oradora discute cómo el diseño puede ser utilizado para cambiar la narrativa y el marco mediático que perpetúan la discriminación y el miedo. Explica que la estigmatización y el miedo a los individuos, particularmente hacia los hombres negros, son problemas de diseño que pueden ser abordados. Propone que, al reconocer la individualidad y la humanidad detrás de las etiquetas, podemos desafiar la cultura de miedo y el estereotipo. Presenta un proyecto llamado 'Civic Match' que fomenta la colaboración para la acción, y destaca la importancia de la colaboración entre sectores creativos, sociales, empresariales y la comunidad en sí para abordar problemas sistemáticos.
🌟 Transformando el mundo a través del diseño
La oradora insta a los asistentes a definir su misión y a usar el diseño como herramienta para la transformación, más allá del simple cambio. Presenta ejemplos de 'diseñadores comunitarios' que han utilizado sus habilidades y conocimientos para catalizar el impacto colectivo y promover la equidad racial. Subraya la importancia de la definición de objetivos claros y la colaboración interdisciplinaria para construir un mundo mejor, enfocándose en la equidad racial y la inclusión de las voces de la comunidad.
Mindmap
Keywords
💡Inequidad
💡Diseño
💡Sistemas de opresión
💡Narrativa mediática
💡Cultura del miedo
💡Estereoftipado
💡Colaboración
💡Transformación
💡Misión
💡Expertos de la comunidad
Highlights
August 9th, 2014, marks the tragic shooting of Michael Brown Jr., highlighting community inequities.
St. Louis was celebrating its 250th anniversary amidst a backdrop of social unrest.
The community questioned how to address the unrest and inequalities, prompting a call to action for designers.
Design is described as an 'invisible innovation' shaping culture and world views.
Systems of oppression and inequity are 'designed', implying a need for design thinking in social justice.
Statistics reveal stark racial disparities in incarceration rates and wealth accumulation.
Life expectancy gaps between racial groups in St. Louis underscore systemic design flaws.
Design's role is to challenge victim blaming and media framing, which dehumanize individuals.
The culture of fear towards black males is identified as a societal design issue.
Design thinking is proposed as a tool to challenge stereotyping and assumptions.
Civic match, a project that fosters community collaboration, is highlighted as a successful design initiative.
The importance of redefining 'design' and 'designers' to include everyone's capacity to shape the world is emphasized.
The value of expertise from various sectors—creative, social, business, and community—is recognized in addressing social issues.
Nicole Hudson's role as a 'community designer' in addressing racial inequality through communication is discussed.
Travis Sheridan's approach to 'serendipitous collisions' for human connection as a solution is shared.
The concept of designers as researchers, strategists, teachers, and doers in societal transformation is introduced.
The speaker's personal mission for racial equity and the importance of defining individual missions are highlighted.
The call to action to use creative problem-solving for civic engagement to lead to transformation concludes the speech.
Transcripts
[Applause]
August 9th
2014 now for many people this day was
just a normal Saturday you were at the
park you were maybe sleeping in you may
be watched a few too many Netflix binges
just saying or if you're a workaholic
like me you were
working but August 9th also signifies
something
else August 9th was the date that
Michael Brown Junior was shot and killed
and he lay down into the in the middle
of a street middle of a community for
hours without any governmental
help August 9th also was more than
that this was the day that people in our
community
remembered the inequities and inequality
between certain
residents now what's so interesting
about 2014 is that this year was the
year that St Louis was in the middle of
a huge
celebration we were celebrating our
250th
birthday there were Galas there were
literally birthday cakes throughout the
city it was really
annoying but then August 9th came and we
were reminded that while half of the
city were celebrating 250 fantastic
years the other half continued to live
in environments that were not allowing
them to be them best
sales so at this time a lot of people in
my community were asking the question
what should we do how do we step up to
address the unrest and inequalities in
our
community so I was asking that question
but I also was asking the question of
what should designers do now see many
people when I say designers they're like
w who what why do we need to call
designers to the party you know when I
sketch something on a napkin and slide
it to you that's when you show up okay
but the thing about design is that
design is the invisible
Innovation it was the invisible
Innovation because before Innovation was
even a
word you know design is effective when
you don't know that it's
there but when you're walking down the
street or you're within a building or
the clothes that you're wearing those
were all design
decisions and so I saw that as powerful
if design is shaping our culture and our
world and has been doing it for
centuries then why are we not inviting
designers to the table to address these
social justice issues that are embedded
within our
culture but then design is also
important for another
reason and that's because systems of
Oppression Injustice and inequities are
designed now many people may not use
that term to Define it but it's a
designed decision let me give you some
stats blacks are
incarcerated five times the rate of
whites latinx population almost two
times it would take black communities
228 years to obtain the same amount of
wealth as
whites that is 17 years shy of
slavery it would take the latinx
population to the year
2097 and then in my hometown St Louis in
my community there is a 18-year life
expectancy gap between black residents
and white
residents these are not individual
decisions these are systemic
designs so how do we bring design to the
table to address this and
why what does it look like when design
is brought to the table to address media
narration and media framing because the
reality is is that we are a country a
society of victim blaming and we like to
put labels on people whether you
recognize it or not Thug is the new way
to say the
nword and so when we recognize that
people are being removed from the fact
that they are human beings and depicted
another way you recognize that it's a
design problem
opposed to looking at these individuals
as a thug or a hulum or a gangster
recognizing that this was someone's son
daughter mother
student and saying how do we challenge
that or when we look at the idea of the
culture of fear in our society now many
people don't even recognize that there
is a culture of fear but statistics
actually show that there's a culture of
fear of black males you're more than
likely to cross the street you're you're
going to clutch your purse or you're
going to move closer to the wall in the
elevator so when we have this culture of
fear that in turn dictates our actions
and our decisions and our
biases sometimes we like to hide it
underneath the word of
safety or let's use design to challenge
this issue of stereotyping and
assumptions stereotyping is literally
the opposite of
individuality we are defining you based
on what I assume you are so opposed to
looking at it that way why don't we
recognize you for the individual that
you have grown to be myself personally
I'm a huge fan of techno if techno's not
on in the morning I ain't getting
up or how do we design spaces and
communities where in individuals are
able to come together and help each
other actually problem solve around this
issue this project here is an example
what they like to call the designer
calls a Civic match it takes the idea of
what we have already in our society
which is matchmaking you know we see it
on match.com or Tinder if you're trying
to sign find a love of your life or
maybe a
boo and they're saying well why don't we
have a place where people can come and
say I have this idea
and then other people come and say well
I'll help you make it
happen when this project closed in
November 2014 because it was only
intended for the protest there were over
768 actions that had occurred because of
this so what we need to do is redefine
the term design and we need to redefine
the term
designers because I believe that
everyone has the capability to be be a
designer when you make a decision you're
designing something the question you
need to ask yourself am I designing a
better world am I designing a better
outcome and another way to look at it is
to recognize that we all have values and
expertise now we we don't sometimes know
that we have power majority of us do not
all we have power in our knowledge we
have power in our skills we have power
in our talent
and so we need to bring that to the
table to collaborate and work
together if you're from the creative
sector my
musicians my artists my traditional
designers my spoken word
poets you are experts on Creative
problem solving on human connection on
connecting us with our souls see the
thing about artists that many people
don't put value on it because it's hard
to Define we like to consume it but we
don't necessarily give the value when we
think about the people that produces
it but think about the fact that they
are the recorders and the narrators of
our culture and our history and what
they can do when challenging social
issues or if you're from the social and
Civic sector our nonprofit execs our
Frontline responders you know the theory
history and a policy of an issue you're
able to holistically think about how are
we going to challenged this
problem or the business sector now yes
we like to call them because they have
money and we like their
money but they are more than
that they know how to think about the
feasibility and the scalability and the
sustainability of a
solution and when you are challenging
systemic issues that are so embedded in
our being we need sustainable approaches
not just one-offs
and then lastly but definitely not least
our community members or what I like to
call the living
experts they know the day-to-day impact
of whatever issue you're trying to
address but sometimes we're so focused
on putting up our power and putting up
these walls that we don't try to
collaborate with each
other here's an example of a community
designer that's why I like to call
people community designers her name is
Nicole Hudson
her background is marketing
Communications and she believes that
racial inequality is partially a
communication
issue so after doing work in advertising
and marketing and Publishing for so long
she was picked by the Ferguson
commission that was created after
Ferguson occurred to be the
communications director she made such an
impact that they asked her to be the
leader of the nonprofit that came out of
this forward through Ferguson but told
them I don't want to be the CEO I don't
like that title so she asked if her
title could be the lead
Catalyst and she was thinking about how
do I catalyze and amplify Collective
impact in the work they were
doing she did such a phenomenal job with
this that she was just selected to be
the senior policy advisor for racial
equity and strategic initiatives in the
new mayoral candid uh C
cabinet that's the first time they ever
had a role such as this in my
city or individuals like Travis Sheridan
now Travis he's in St Louis but he's
from California apparently we couldn't
kick him out he came he fell in love you
know and Travis he believes in what he
likes to call seripas
collisions he likes for people to
connect and engage with each other he
believe human connection is the is the
solution and not another app which is
funny since he's based in a Technology
Center so he does this in many ways he
does this through Arts he also likes to
do it with beer through his program boo
storming but what's so phenomenal about
Travis is that when this happened when
Ferguson happened he was the first one
to tell you I have no idea what to do
and this was hard for him because he's a
solution
developer but then he just realized that
opposed to trying to develop a solution
I need to learn to radically listen and
that's what he
did so when you take individuals like
Travis and Nicole and the thousands and
millions of people you and put it into
the equation we start to recognize that
as designers we can be the researchers
the strategists the teachers the doers
that we need to change our world but
what we need to Define is our
mission my mission is racial
equity I am particularly looking at how
do we build a better world for black and
latinx
populations you have to Define your
mission and when you define your mission
and look at it through the lens of
creative problem solving for civic
engagement you ultimately lead to
transformation not change but
transformation so what I want you to do
if nothing else when you lead today as
you step up and you say what's that
mission that's so important for me what
should I
design and when you do that I guarantee
you we're GNA continue to Build a Better
World for all of us thank you
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