How I Gained 468K LinkedIn Followers (and Make $1.1M/Month)

Summary

This video script outlines a seven-step guide to rapidly grow a LinkedIn following to 100,000, leveraging organic content for significant business revenue. It emphasizes the importance of a professional profile, strategic posting, and engaging content that resonates with the audience. The speaker shares personal success stories and offers practical tips on utilizing LinkedIn's algorithm, crafting compelling hooks, and transitioning followers into a profitable audience.

Takeaways

• 🚀 **Growth Achievement**: The speaker grew their LinkedIn profile to 272,000 followers in 12 months and is now at 468,000 followers, demonstrating a significant growth without spending on ads.
• 📈 **Seven-Step Guide**: An ultimate guide is presented for growing an audience to 100,000 followers, which can potentially add $2.8 million in annual revenue to a business.
• 🎯 **Profile Optimization**: Setting up a 'profitable profile' is crucial as it serves as the first impression and should be optimized to convert visitors into followers.
• 🤳 **Headshot Tips**: A high-quality headshot is essential; tips include using the back camera of an iPhone, window light, and editing apps like Pixlr or Photoshop for a professional look.
• 🏷 **Tagline Strategy**: A compelling tagline that conveys who you are and the value you add is important for owning a word in the minds of your audience.
• 📝 **Content Creation**: Consistent posting is key, with a focus on reposts as they are favored by the LinkedIn algorithm, and crafting content that people want to share.
• 📊 **Content Categories**: Identifying and focusing on specific content categories that resonate with your audience and establish your niche expertise is vital.
• 🔍 **Idea Generation**: Utilizing frameworks like the 'LinkedIn Idea Machine' and '5-year reflection' can generate valuable post ideas quickly.
• 📉 **Engagement Tactics**: Crafting 'scroll-stopping hooks' and using specific formats like long-form lists and carousels can significantly increase engagement and growth.
• 🔗 **Link Strategy**: Avoiding direct links in posts to increase organic reach, and appending them after the post has taken off to drive traffic to newsletters or products.
• 🤝 **Community Building**: Engaging with a community of like-minded creators and sharing insights can lead to exponential growth.
• 🛠 **Advanced Strategies**: Using tools like Tapo X for analytics and inspiration, and turning on Creator mode to increase profile visibility and conversions.
• 📈 **Newsletter Conversion**: Transitioning the LinkedIn audience to an owned audience through a newsletter is a key strategy for long-term business growth.

Q & A

What was the speaker's achievement on LinkedIn in 2024?

The speaker grew their LinkedIn profile to 272,000 followers in 12 months and reached 468,000 followers, with a monthly growth rate of 11,300 followers without spending on paid ads.

What is the speaker's claim about the value of a well-crafted LinkedIn profile?

The speaker claims that a well-crafted LinkedIn profile acts as a 24/7 salesperson, converting visitors into newsletter subscribers and revenue while the user is away.

How does the speaker suggest improving one's headshot for LinkedIn?

The speaker suggests using the back camera of an iPhone, getting window light on a cloudy day, positioning at a 90° angle, using portrait mode for background blur, and cropping the image for a professional look.

What is the significance of owning a word in the mind of your audience according to the speaker?

Owning a word in the mind of your audience helps to establish a unique identity and value proposition, making it easier for people to associate you with a specific expertise or concept.

What is the 'IY Guy' exercise mentioned in the script, and how should it be used?

The 'IY Guy' exercise involves making four lists: what you're good at, what you can be paid for, what the world needs, and what you love to do. The intersection of these areas is where you can find your best topics to attract followers and create profit.

Why are reposts important for LinkedIn content visibility?

Reposts are important because the LinkedIn algorithm favors posts that get reposted, increasing their visibility and helping to grow the audience faster.

What is the speaker's advice on the frequency and consistency of posting on LinkedIn?

The speaker advises posting once a day at a consistent time every day, starting with a Monday, Wednesday, Friday schedule if needed, and gradually increasing the posting frequency.

What are the 'four power formats' for LinkedIn posts mentioned by the speaker?

The 'four power formats' are the long form list, long form carousel, long form hook stacking, and long form image. These formats are designed to maximize engagement and growth on LinkedIn.

How can the speaker's '5-year reflection framework' help in generating content ideas?

The '5-year reflection framework' involves reflecting on the past 5 years to identify systems, templates, checklists, lessons, mistakes, achievements, and personal experiences that could have benefited an earlier version of yourself. These insights can be turned into valuable content.

What is the importance of crafting a 'scroll-stopping hook' for LinkedIn posts?

A 'scroll-stopping hook' is crucial because it captures the audience's attention within the first three lines of text, which are the most visible part of a post on LinkedIn. A compelling hook can significantly increase the chances of people engaging with the post.

What strategies does the speaker recommend for growing from 10,000 to 100,000 followers on LinkedIn?

The speaker recommends posting 7 days a week, manually without scheduling, avoiding external links in posts initially, engaging with comments, joining a group of like-minded creators, and using outreach templates to connect with accounts that have more followers.

How can the speaker's approach to LinkedIn help in driving revenue to a business?

The speaker's approach focuses on converting the LinkedIn audience to an owned audience through a newsletter, using the platform for lead generation, and promoting core products and services effectively, which can drive significant revenue.

Outlines

00:00

🚀 Scaling LinkedIn Presence: From Zero to 100k Followers

The speaker details their journey of rapidly growing a LinkedIn account to 468,000 followers without paid ads, and shares a seven-step guide to help others achieve similar growth. They emphasize the importance of setting up a profitable profile as the first impression, using high-quality headshots, and leveraging the platform's algorithm to convert passive profile views into newsletter sign-ups and revenue. The speaker also shares success stories of individuals they've helped, like Steve GNA and K Thomas, who have seen significant growth and revenue from implementing the advice given.

05:00

📈 Crafting Your Content Strategy on LinkedIn

This section delves into the process of identifying the right content to post on LinkedIn by using the 'IY Guy' exercise, which intersects what you're good at, what you can be paid for, what the world needs, and what you love to do. The speaker introduces the concept of content categories derived from this exercise, which should be the focus of one's posting schedule. They also discuss the 'LinkedIn Idea Machine' for generating post ideas and the importance of crafting compelling hooks to ensure maximum visibility and engagement on the platform.

10:02

🎨 Leveraging Visual Content for Maximum Engagement

The speaker explains the power of using visual content in LinkedIn posts, such as long-form lists and carousels, to increase engagement and grow the audience. They highlight the importance of using square or vertically-oriented images to avoid cropping issues and suggest using custom designs or striking visuals related to the post content. The section also covers the use of the '5-year reflection framework' to generate valuable post ideas and the significance of using simple language and a compelling rhythm in post hooks to attract and retain readers.

15:02

🔑 Unlocking Advanced Growth Strategies on LinkedIn

The speaker provides advanced strategies for growing a LinkedIn following, including the consistent use of 'I' and 'You' in post hooks, the implementation of four 'power formats' for content, and the importance of posting frequently without relying on external links. They also discuss the use of the 'twx' Chrome extension to analyze top-performing content and the benefits of engaging with comments to further interact with the audience and build a community of like-minded creators.

20:04

🤝 Building Relationships for Mutual Growth

In this paragraph, the speaker emphasizes the value of building relationships with other creators and founders on LinkedIn for mutual growth. They suggest joining group chats with creators who are achieving success on the platform and sharing insights, challenges, and strategies to learn collectively. The speaker also provides an outreach template for initiating conversations with accounts that have more followers and proposes collaboration through a WhatsApp group to share best practices and support each other's growth.

25:04

🌐 Transitioning from LinkedIn to Business Success

The speaker outlines the process of converting the LinkedIn audience into a profitable business, focusing on transitioning followers to an owned audience through a ConvertKit newsletter. They discuss the importance of the ConvertKit newsletter in driving revenue and provide tips for optimizing the LinkedIn profile to function as a lead generation machine. The section includes strategies for leveraging the profile's cover photo, tagline, bio, and call-to-action features to direct traffic to the newsletter and other products, as well as how to use the 'featured' section for promoting key pages effectively.

🚀 Driving Business Growth with Your LinkedIn Audience

The final paragraph focuses on the next steps after growing a substantial LinkedIn audience, which involves using the audience to drive business revenue. The speaker provides techniques for appending external links to posts once they have taken off to maximize views and conversions. They also mention an upcoming video that will provide a full guide on harnessing the LinkedIn audience to work autonomously and achieve financial success, emphasizing the importance of not just growing followers but also leveraging them for business growth.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that serves as a central hub for business professionals to connect, share content, and grow their professional networks. In the video's context, it is the primary platform for growing an audience and driving business revenue. The script emphasizes strategies for increasing followers and leveraging LinkedIn's algorithm to maximize visibility and engagement.

💡Followers

Followers on LinkedIn refer to individuals who choose to receive updates from a particular profile. The video's theme revolves around strategies to increase the number of followers, which is seen as a key metric for growing influence and potentially business revenue. The speaker mentions growing their followers from zero to substantial numbers as a testament to the effectiveness of the strategies shared.

💡Profile Optimization

Profile optimization involves enhancing a LinkedIn profile to make it more appealing and professional. This includes having a high-quality headshot, a compelling tagline, and a well-crafted bio. The video emphasizes the importance of profile optimization as the first step in attracting and retaining followers, using the speaker's own profile transformation as an example.

💡Content Repost

Content reposting on LinkedIn is when users share others' posts with their network, which can increase the post's visibility. The script identifies reposts as a core metric that the LinkedIn algorithm favors, suggesting that creating content that others want to repost can significantly boost an account's growth.

💡Tagline

A tagline is a brief phrase that encapsulates a person's or company's value proposition or unique selling point. In the video, setting up a tagline is highlighted as a critical step in profile optimization. It should convey who the individual is and the value they bring to their audience, with the speaker providing an example of their own tagline.

💡IY Guy Exercise

The IY Guy Exercise is a self-assessment tool mentioned in the script to help identify the intersection of what one is good at, can be paid for, what the world needs, and what one loves to do. This exercise is used to determine the best topics for creating content that resonates with an audience and can attract followers.

💡Engagement Time Spent (ETS)

Engagement Time Spent (ETS) refers to the duration for which a user interacts with a post on LinkedIn. The video suggests that LinkedIn rewards posts with high ETS, as it signals to the platform that the content is valuable. Long-form lists are recommended to increase ETS and, consequently, profile growth.

💡Hook

A hook in content creation is an attention-grabbing opening statement or phrase designed to captivate the audience's interest. The script underlines the importance of crafting a scroll-stopping hook for every post to ensure that it stands out in a user's feed and encourages them to read further.

💡Carousel

A carousel on LinkedIn is a post format that allows users to share multiple images or slides that a viewer can click through. The video describes the carousel as an effective content format for increasing views and engagement, with the speaker providing an example of a carousel that generated over 2 million views.

💡Lead Generation

Lead generation is the process of attracting and capturing interest from potential customers for future sales. In the video, the speaker discusses strategies to convert LinkedIn followers into leads, such as using a newsletter to transition the 'rented audience' on LinkedIn to an 'owned audience'.

💡Autopreneur

An 'autopreneur' is a term used in the script to describe someone who has successfully automated their business operations to the point where they can work with freedom, choosing when, where, and how they work. The video promises to guide viewers on leveraging their LinkedIn audience to achieve this state of autonomy in their business.

Highlights

Achieved rapid LinkedIn growth to 272,000 followers in 12 months without paid ads, and currently at 468,000 followers growing at a rate of 11,300 per month.

Provided advice to thousands of founders with minimal experience, including Steve GNA, who grew his audience to 44,000 and generated significant business revenue.

Highlighted the importance of setting up a profitable LinkedIn profile as the first impression for potential followers.

Emphasized the use of a high-quality headshot to make a strong first impression and provided tips for taking one at home.

Suggested adding a company logo and description to the LinkedIn profile for consistency and to convey the company's value proposition.

Discussed the significance of a compelling tagline that conveys personal identity and value to the audience.

Introduced the concept of 'reposts' as a core metric favored by the LinkedIn algorithm for post visibility.

Recommended a daily posting schedule to learn what works best and grow the audience faster.

Introduced the 'IY Guy' exercise to identify the best topics that align with personal strengths, market needs, and passions.

Described 'Content Categories' as subtopics derived from the 'IY Guy' exercise that form the backbone of a content schedule.

Shared the 'LinkedIn Idea Machine' framework for generating over 30 post ideas in 30 minutes for each content category.

Presented the '5 Year Reflection Framework' for creating content ideas based on past lessons and experiences.

Stressed the importance of crafting 'scroll-stopping hooks' for posts to capture attention and increase engagement.

Outlined four 'Power Formats' for LinkedIn posts that drive audience growth: Long Form List, Long Form Carousel, Hook Stacking, and Long Form Image.

Discussed strategies for 'Powering Up' on LinkedIn, including following top creators, using analytics tools, and enabling Creator mode.

Provided advanced strategies for posting on LinkedIn, such as posting 7 days a week, avoiding external links initially, and engaging with comments.

Suggested using the 'twx' Chrome extension to discover top-performing content formats from other platforms to repurpose on LinkedIn.

Recommended forming a group of like-minded creators for shared growth and learning on LinkedIn.

Offered a method to transition a LinkedIn audience to an owned audience through a ConvertKit newsletter for long-term business growth.

Provided a comprehensive guide to leveraging a LinkedIn audience for driving revenue and becoming an 'Autopreneur'.

Transcripts

at the start of 2024 I had the fastest

growing account on LinkedIn I grew my

profile to 272,000 followers in 12

months and today I'm at 468,000

followers and growing at a rate of

11,300 followers a month all without

spending a cent on paid ads here's the

Ultimate seven-step Guide to get your

audience to its first 100,000 followers

so that you can add $2.8 million of

annual revenue to your business first

off I'm not just an outlier here I've

given this advice to thousands of

Founders and each of them had minimal

experience probably just like you you

know I remember helping Steve GNA a tech

entrepreneur who started with zero

LinkedIn audience no presence and really

no idea on how to stand out fast forward

today and Steve has over 44,000 loyal

followers and not just that he launched

a podcast with over 3 million downloads

and drove over $7 million of annual

recurring Revenue to his business or

someone like k Thomas that I helped to

grow to over 600% on LinkedIn in just 5

months and I've advised hundreds of more

Founders do just the same all you have

to do is really follow these seven steps

I'm going to outline in this

video first you got to set up your

profitable profile this is really the

first impression that people see when

they go and visit you this is what

people often Skip and then you just

don't get the results that you're after

you know what I found over the years is

that LinkedIn is a salesperson that

never sleeps you know while you're out

there you're exploring the outdoors your

LinkedIn profile is there converting

people to your newsletter into Revenue

while you sleep so you don't want to

come across like some scrub your

LinkedIn present should be your

competitive Advantage people make

subconscious judgments based on the

looks and under a second you want to

make sure you look clean confident and

confident once you sign up for LinkedIn

you need to update your profile with an

amazing head shot the goal is to go from

this to this here's a quick trick to get

a fantastic head shot at home so you're

going to go and grab your iPhone and

then have someone take a photo of you

that way you're using the back side of

the camera not the front side that you

generally would use for a selfie which

is going to make you look a lot worse

get some window light on a cloudy day

and S at a 90° angle so it likes you

from one side switch to portrait mode so

you blur out any distracting background

then take the photo close enough so that

you don't have that much Headroom

finally then send your image to your

computer and drop in an app like pixler

if you're a beginner or something like

Lightroom or photoshop if you're more

advanced you're going to crop the image

and then voila great head shot without a

budget if you can invest in a

photographer then you should do it I

recommend it so that they can do all

this and a lot more the truth is that

that headshot is your first impression

and you want to nail it great

photography is a quick way to signal to

people that you have great taste and

taste is the most rare skill in the

world it's a trust signal and using good

photos on LinkedIn and on your website

is going to make a big difference and

then help speed up your growth from

there you're going to want to add your

company to your profile make sure it's a

nice logo and that the company page has

a description that really sells people

on what you do reach out to your team

and make sure they also have their

company profiles updated on their

LinkedIn so that it's all consistent

finally you want to set up your tagline

this should be a simple single line that

conveys who you are and then the value

you're going to add to your audience Pro

tip you want to aim to own a word in the

mind of your audience James clear owns

the word habit I own the word systems

Ryan holiday owns the word stoicism what

word are you aiming to own in the hearts

in minds of your audience if you don't

know this exercise will only take you a

few minutes and it is well worth it here

are a few examples of copy that you can

adapt qualification and one key idea

this is a simple straightforward

approach that leads with your

qualifications here's my headline it has

my job title and company name then it

has one key message that's important for

my audience to know about me right now

that's that I help people with proven

systems to grow a profitable audience

with Organic content but before we

convert traffic we have to get traffic

and that comes from posting one of the

core metrics that no one talks about is

reposts the more people that want to

repost your content the better the

LinkedIn algorithm favors posts that get

reposted so we want to ask ourselves why

would someone repost this and then

reverse engineer that repost this is how

we'll hijack the linked an algorithm and

grow to 100,000 followers fast and the

way to do this is to post and learn what

works best practice is to post once a

day at a consistent time every day if

you need to you can start with a Monday

Wednesday Friday posting schedule and

then gradually increase your Cadence but

the more you can post the faster you'll

learn and the faster you'll grow so what

should you post what word do you want to

own in your customers minds and what

content will help you get this there to

start use the iy guy exercise make four

lists what you're good at what you can

be paid for what the world needs and

what you love to do then populate your

iy guy which is the meeting point of

these four areas it's the overlap where

then you can find your best topics the

topics that meet in the center are ideal

for attracting your first 10,000

followers and creating predictable

profit in the future I discovered that I

love systems audience growth building

communities and Entrepreneurship and so

these are the topics that I talk about

consistently now let's take it one step

beyond that icky guy to your content

categories these are the subtopics

inspired by your icky guy these content

categories become the drum bead of your

content schedule these are the things

that you talk about constantly and you

become Niche famous for they're going to

establish the world that you own these

are going to be what people know and

love you for so what are some ways to

generate post ideas from your content

categories well Mr Beast is notorious

for staying up all night obsessing over

his video ideas I've obsessed for 10

years over finding the best ideas and in

the process I develop what I call the

LinkedIn idea machine you can use this

framework to come up with over 30

Amazing Ideas in just 30 minutes for

each content category that you outlined

above you want to brainstorm lists tools

facts guides systems summaries and

Frameworks then go to the next level

with deep dive cont content with ideas

data stories reasons Trend reports

expert quotes research summaries and

Industry breakdowns our goal is to be

the absolute best in our category and we

want to be as generous as possible we

basically just want to take all our

knowledge and give it away the more

generous we are the more repost we're

going to get and the more repost we get

the more growth the more growth the more

revenue and after you come up with a

backlog of valuable ideas you should use

the 5year reflection framework this is

another framework to come up with

endless ideas this single exercise has

been responsible for my biggest hits on

LinkedIn so first get a pen and paper

reflect on The Last 5 Years what systems

templates checklists do you wish that

you had 5 years ago now think about it

to the U of 5 years ago you are now an

expert you already know the advice that

you wish you had to avoid dead ends

challenges and a bunch of obstacles your

goal is to help the you of 5 years ago

find Clarity find belonging and the

growth needed through the content that

you're about to create so you're going

to write down things like the lessons

you've learned mistakes you've made your

achievements underrated skills

successful routines your personal

experiences failures obstacles

challenges insecurities what things have

shaped you and the things that you wish

you had known then once you have all

these content ideas it's time to start

crafting your post now scroll stopping

hooks are the key to every content

format on LinkedIn the top three lines

of text are the main thing that your

audience are going to see when they see

you post and you want to make sure they

stop in their tracks anything that you

write below those three lines gets cut

off and hidden behind the SE more text

and so this makes these three lines

which are the hook the most important

part of your post David ogi the father

of advertising one said this on the

average five times as many people will

read the headline as read the body copy

when you have written your headline you

have already spent 80 cents of your

dollar having a scroll stopping Hook is

80% of the battle if no one makes it

past the front door to see the rest of

your content you're not going to go

anywhere and so look at these 10 hooks

I've written these 10 hooks have

garnered over 24 million views no hook

no virality great hooks build iconic

Brands just do it the hook lives on

three lines that's about

225 characters without line breaks but

our goal isn't to stuff as many words

into that space as we can it's to make

the words we use as compelling as

possible additionally notice how I use

Simple language fifth grade level it's

easy to read and you don't have to stop

and wonder what I'm talking about I keep

the sentences short kinetic they have a

nice Rhythm to them and they're just

easy to read long sentence short

sentence question answer this is the

Rhythm that you want to perfect the more

simple and easier reading the more

likely people are to continue and stick

with you here's a second example again

with this hook I established both a

benefit and Authority in the first line

while using specific numbers to back up

my claim so that it's not generic before

we get into the body the post there are

two magic words I recommend that you use

in your hook I've put these two words at

the front of six 67% of my viral posts

can you guess what they are oh wait they

are I and I here are three examples

combine these two magic words with a

scroll stopping hook and you'll get

1,000 followers a month in no time but

if you want to get beyond that to your

next 10,000 you'll have to master how

your hooks interact with the rest of

your post and that means using my four

power formats you're are the four

formats that work to grow my account and

add 30,000 followers a month this first

power format is the long form list for

this first format we combine the hook

with a second visual hook hit the media

button and then attach an image to the

post which is going to look like this

you'll want to focus on Square images or

images that have some sort of vertical

layout horizontal images will get

crushed and cropped and then look

horrible on LinkedIn this image is your

post thumbnail so it's something that's

going to catch your audience's eye and

then get them to keep on scrolling down

the feet they'll read the hook and then

click see more to read the full post you

want to maximize the value per image and

create insane Intrigue you know a

picture speaks a th000 words and we want

the image that you choose to speak

10,000 the image you combine with your

hook can be something custom designed a

photo of yourself that's related or some

visually striking image that relates to

the post maybe it's even a screenshot of

a customer question or even a handdrawn

resource like this over time you'll find

the perfect pairing you don't need money

to do this you need creativity and

iteration flashy videos and Graphics do

not work and please avoid AI once you

attract someone's attention the full

post is where you deliver that massive

value and then once they click see more

the audience will arrive at your long

form list this is a list of interesting

items and statements that really relate

to the hook that you've promised people

the truth is that LinkedIn rewards the

length of time that someone is engaging

with your post I call it engaged time

spent or ETF s a high ETS will drive a

high growth of profile views and

followers long form lists keep audiences

reading longer than scrolling the

newsfeed and that's a huge signal to

LinkedIn that what you're sharing is

valuable if you combine your hook with a

series of snackable insights you'll keep

people reading once they click and

they'll love it here's two more

compelling examples in why each Works

take time to pause the video and study

each or go to the description in this

video below the like button to get the

Guide it explains each of these formats

in depth with full illustrations and

while you're down there hit the like

button of this video And subscribe if

you like these systems the second

content format is the long form Carousel

a carousel is a series of images that

you can click through to view one at a

time you've got a long form format list

but instead of making it from text you

make it from a series of images with

carousels people spend time reading your

post without having to click on a new

page my LinkedIn carousels have pushed

over 30 million views a month here's an

example of an effective Carousel that

generated over 2 million views you'll

notice that the hook is actually more

than three lines because I Nest words

inside of the first image in the

carousel without any extra clicks so you

have extra room to craft a strong hook

now you see how each time I click

forward in the carousel there's another

list item it's a long form list where

each item gets an individual image in

your Carousel in the final image I

include a call to action which is

crucial because this is how I'm driving

people from the carousel to then sign up

to my newsletter and this is a technique

that I'll talk about more in the final

step of this video but you're not going

to want to miss it to create a carousel

you'll need to create a PDF document

that's a series of square-based images

you'll then upload that document to your

post by clicking the add document button

to actually create these image PDFs

you'll want to use figma to create the

images and then export those images to a

PDF I like to test out my best

copyrighting on xir I see it as a gym

for copyrighting and the best X threads

get reposted as carousels on LinkedIn if

you're converting an xost there's a

special service that you're just getting

started that I'd recommend I cover all

these steps on how to do this as well as

detailed examples of effective carousels

in the download below this video so

you're going to want to click that below

the video in the description and get

that download the third power format for

LinkedIn is a long form hook stacking a

hook stack is a long form list without

the numbers instead you string together

short statements that build on what the

hook established then you end with a

payoff with a good hook stack you can't

help but read each line until you've

accidentally read the entire thing

here's an example of a hook sack that I

built this is one of my top six

performing posts ever you can see how

each line leads to the next with this

format you often don't need an image to

be effective it's that good so if you do

add an image you're just superp powering

it here's another hook stack this is one

of my top performing posts with over 2.4

million views it starts with a killer

hook and just keeps layering on more and

more but the real reason these hook

Stacks do so well is that I superpower

them with the next format the long form

image this is my favorite current format

right now instead of clicking to see a

long form list you put the entire list

inside of the compelling image I handw

write these for about 20 minutes every

morning this way people immediately see

the entire thing and then they sit there

absorb bit and click through to read the

rest of it now I've curated all of these

insights and then handrawn them and

jam-packed them into these handdrawn

images but you can use designed images

as well if you want to use canva or

figma but again hand drawing is what

I've preferred when you combine a scroll

stopping hook with any of these powerful

long form posts your audience growth and

engagement will Skyrocket the next step

is to power up you have a profitable

profile you post on a consistent

schedule and you pair that with your

scroll stopping hooks with the four

power formats in other words you're

either already at 10,000 followers or

you will be soon that means it's time to

level up first soak in Inspiration

follow the best people you can on

LinkedIn who should you follow I'm going

to be honest the best place to start is

my profile if it's not already obvious

I've spent thousands of hours obsessing

over LinkedIn it's kind of sad and I

want you to steal everything I know so

go to my profile follow me and hit this

Bell so you get alerted to Notifications

whenever I post this way you'll see the

updates to my strategies in real time

based on everything I've learned over

thousands of hours of research then

you're going to power up your LinkedIn

it's all about absorbing insights from

other top creators using Tapo X's Chrome

extension Tapo X is the single best app

you can use for LinkedIn it combines

analytics Ai and inspiration all in one

app they should sponsor me but they

don't so I just love what they're doing

so I'd recommend that you download them

for your desktop then when you visit

your top Creator you're going to see

them on this right side bar of your

screen you can see all your detail

analytics you can see their top content

and it's going to just help you develop

higher performing content it's a game

changer because it customizes it for you

Tapo XX also has insane analytics that

allow me to track my growth I can see my

followers engagements Impressions and

profile views over time for the last 30

days 60 days and 90 days and I can

access my top performing content in

seconds the next step in powering up

your LinkedIn is using Creator mode on

your profile scroll down to resources

and turn Creator mode on this enables

the follow button on your profile which

is going to increase your view to

follower conversions it also gives you

access to several powerful profile

features that you're going to be able to

take advantage of okay now we're ready

to really win on LinkedIn these tips

will help you get from 10,000 to 100,000

followers on LinkedIn no more Basics

first first of all you want to post 7

days a week in a perfect world you

should post your posts manually without

scheduling them on some other platform

LinkedIn gives less attention to

prescheduled posts and so I write all my

own content and then I post it manually

next you don't want to share links on

your post LinkedIn wants people to

actually stay on the platform and so if

you go and have some external link it's

going to think that you're getting

people to leave LinkedIn and then it's

not going to share it that far now

here's a way to share external links

without getting penalized which I'll

share at the end of this video but by

default don't add links to your post

please we want to help you grow I don't

want to hinder it with these external

links a second Advanced LinkedIn

strategy is to use the twx Chrome

extension this will help you understand

top performing content from creators on

X X is like a gym for copyrighting the

best copyrighting bodybuilders are on X

and when those creators repurpose their

content on LinkedIn they absolutely kill

it because the competition for attention

is much higher on X sorry LinkedIn it's

just the truth my X account is one of

the largest and most engaged on any

business account on X so go follow my X

account and then use twx to discover my

best performing content formats you can

study these formats and then bring them

to LinkedIn now my next Advanced tip is

to engage with comments for 30 minutes

every morning after you put your post

live take notes of the most common

questions you can then add those

questions to your LinkedIn ID idea

machine and use them to go and create

your content buckets connecting with a

group of other like-minded Founders and

creators is one of the best ways to grow

exponentially on LinkedIn you can then

deepen that relationship off platform by

sharing what's working in a WhatsApp

group Mr Beast attributed his massive

growth on YouTube to a group chat that

he had going with seven other creators

if you want to go and have a meteoric

rise on LinkedIn then you should use

this method too instead of just learning

from your own post you can actually

learn from a group of other creators

that are crushing it as well share your

greatest hits share what's working

what's not working the dead ends you're

experiencing your bottlenecks and then

all learn together as a group support

one another and win together this has

been huge for my personal development

and growth on every social platform use

this Outreach template you see here to

message 20 accounts per week now

reaching out to people sometimes can

make people nervous so you're going to

want to pick accounts that have 10,000

followers more than you do and start a

conversation with them aim to become

friends and grow together send this to

start via LinkedIn DM hey name loving

your content big fan of your post on

insert subject what are your goals on

LinkedIn then you're going to send this

after they respond my goal is to get to

10,000 followers by December 31st and

drive people to my business would love

to grow together cool if we collab in a

WhatsApp group and share what's working

for one another on LinkedIn once we

Implement all these steps winning on

LinkedIn we're ready for the final step

winning off of LinkedIn so the goal of

all this attention that we've just

driven on LinkedIn is to convert that

attention to a business and life that

you love if you get 100,000 followers

but you're just hating your life well

then this is all just a wasted effort so

let's return to your profitable profile

and our posting strategy it's time to

transition our massive audience from

LinkedIn to our convertkit newsletter if

you watch the first video in this series

you know that as early as your first a

th000 followers you want to create a

convertkit newsletter to convert your

rented audience to an owned audience

that way when you grow past 100,000

followers and Beyond you can transfer

that audience from LinkedIn to your

owned audience in your newsletter which

is your most valuable audience LinkedIn

drives as much as 65% of the revenue in

my portfolio of online businesses our

business grew over $2 million of revenue

from LinkedIn alone last year and that's

when my audience was at only 50,000

followers let's level up your profitable

profile so it becomes a lead generation

machine we'll use my own Prof file as

the ultimate example first as you can

see here I've set up my cover photo

Banner to mention the foundos newsletter

I mentioned that there over 107,000

people signed up so it must be good and

I tell people that you can sign up via

the link in BIO additionally notice how

I promise how often I'll be posting I

give people an impression of what they

are going in signing up for I give

people a reason to follow and a reminder

to click on the Bell to subscribe second

you can see that my tagline mentions my

most important value proposition I'm the

founder and CEO of founder OS and I help

people with proven systems to grow a

profitable audience with Organic content

which for me is my biggest opportunity

right now more on that in the next video

in the series below that we have my bio

you want your bio to be the ultimate

credibility pitch so here's how you know

your bio is doing an amazing job it all

comes down to your follower to profile

conversion rate a good LinkedIn profile

should convert 5% of your profile

visitors to follows a fantastic bio like

mine converts 19% of all people who

visit it into followers if your bio

sucks your conversions will suck too as

you can see my bio starts with

credibility building about who I am and

what I've done why should you listen to

me well the bio provides the context

additionally I share in single lines

what value I'm offering so that anyone

who visits knows exactly what I do this

is the hook stacking formula that we

talked about but applied to my bio be as

concrete as possible and use as many

hard numbers as possible so that you

build the credibility keep track of

these numbers and update them over time

next once I've established what I'm

offering I add my core call to actions

these are the three clear next actions

my audience needs to take the first

should always be your convertkit

newsletter then link to one or two

products that are lead magnets that your

audience can get instant value from

finally you're going to want to plug all

your other social media channels even if

you haven't started building them out

yet this is an easy way to start growing

an initial audience across all these

channels at once and helping you become

more omnipresent if you already have big

audiences on those platforms this is a

free strategy and way to grow them much

faster next we want to add a call to

action that will appear under our name

everywhere we post since you've already

turned on Creator mode you now have

access to this feature hit this edit

icon scroll down and set your button as

a clickable link add the URL and set

your text my call to action sends anyone

who clicks to my founder L program this

is where I teach Founders everything

that they need to know to get to

millions in Revenue next is the featured

area which is between our header and a

Bo section this is where you want to add

links to your two most important pages

so you can promote those set the first

as your convertkit newsletter and then

the other one as a core product that you

offer to do this click Add profile

section click recommended then add

featured click the plus icon and then

add your link write a title that's

strong a short call to action of no more

than 20 characters and then ignore that

description part finally set a great

thumbnail image when you add your links

they'll look like this tweak your links

so that the text looks good and it

doesn't overflow design the call to

action thumbnails so that they're

irresistible on brand and compelling to

click this entire section of your

profile now drives your audience to your

business this is where you're going to

get the real Roi from LinkedIn next

we're going to promote our newsletter

and our core product in our post I

mentioned that LinkedIn will penalize

your post if it's viewed with an

external link so here's how you can get

around that after you post wait and

watch after a short time LinkedIn will

start to push your post to as many

people as possible if these people

engage with the post linkedin's going to

promote it to more and more newsfeeds

once you see that your post has taken

flight now you can append that call to

action to the end of it by editing the

post by this point LinkedIn is already

rewarding you for sharing your post and

so it's not going to stop sharing it and

so it's fine to now add your external

link I use this technique all the time I

see my post take off and after 45

minutes I edit it and add this external

link this way I get the most possible

views on any post but I also convert

those views to my newsletter to my

products and my workshops which drives

millions of dollars of business every

year because to be honest 10,000 or even

100,000 followers is just the beginning

the next video in this series is my full

guide to taking all this audience and

growth you've now experienced and then

use it to drive Revenue to your business

and become a true Auto preneur I'll show

you how to harness this LinkedIn

audience you've now grown so you can

work from where you want when you want

how you want with whoever you want

thanks for watching and good luck

growing your LinkedIn audience