2024 09 05 09 46 43
Summary
TLDRIn this final lesson, the focus is on monetizing a passion by creating a compelling offer. Key steps include crafting a fun and descriptive program name tailored to the ideal customer's goals, such as 'Fast Metabolism Diet for Women.' The lesson emphasizes the importance of a detailed synopsis that resonates with the customer's dreams. It outlines strategies for setting core prices based on program duration and intensity, and suggests adding bonuses like recipe guides and online support groups to enhance the value. The script also advises on creating scarcity through limited offers and providing guarantees to reduce risk, ensuring a win-win scenario for both the customer and the business.
Takeaways
- π Consistently send out content to maintain visibility and engage with your audience.
- π― Define your ideal customer avatar to better tailor your offerings to their needs.
- π’ Engage with your audience through platforms like WhatsApp to understand their preferences.
- π Create a fun and catchy name for your product or service that resonates with your target audience.
- π Provide a detailed synopsis or description that highlights the benefits and goals of your offering.
- π° Clearly outline the core pricing structure of your offer, making it easy for customers to understand their options.
- π Include bonuses and additional value to make your offer more attractive and increase the likelihood of customer engagement.
- π½ Offer practical bonuses like healthy recipes, quick shopping guides, and online accountability groups to enhance the customer experience.
- π Create a sense of urgency and scarcity by limiting the availability of your offer or highlighting time-sensitive opportunities.
- πͺ Provide a guarantee or assurance to reduce risk for the customer and build trust in your product or service.
Q & A
What is the main focus of the final lesson in the transcript?
-The main focus of the final lesson is on how to turn a passion into a sustainable and income-generating endeavor by following certain steps.
Why is it important to keep sending out content consistently?
-Consistently sending out content is important to ensure that people are exposed to your offerings and to build a consistent presence in their minds.
What does the term 'customer avatar' refer to in the context of the lesson?
-The 'customer avatar' refers to a detailed description of the ideal customer or client, including their goals and needs.
Why should the name of your offer be fun and related to the customer's goal?
-The offer name should be fun and related to the customer's goal to make it attractive and relatable, which can help in attracting the target audience.
What is the significance of providing a synopsis for your offer?
-A synopsis provides a detailed overview of what the customer can expect, which helps in setting clear expectations and showcasing the value of the offer.
How does the core price of the offer influence the customer's decision?
-The core price influences the customer's decision by providing them with different options based on their needs and budget, making the offer more flexible and appealing.
What role do bonuses play in enhancing the overall offer?
-Bonuses enhance the overall offer by adding extra value, making the process easier, quicker, more enjoyable, and increasing the likelihood of the customer choosing the offer.
Why is it beneficial to include a guarantee in your offer?
-Including a guarantee reduces the perceived risk for the customer, making them more likely to commit to the offer, as they know they have a safety net if the results are not achieved.
What is the purpose of creating scarcity in the offer?
-Creating scarcity is a marketing strategy to make the offer seem more valuable and exclusive, which can prompt customers to act quickly to avoid missing out.
How can you use urgency to encourage customers to take action?
-Urgency can be created by setting deadlines or limited availability, which encourages customers to take action before the opportunity is lost.
What is the purpose of the 'win-win' situation mentioned in the transcript?
-The 'win-win' situation refers to a scenario where the customer either achieves their goal or gets their money back, ensuring they feel confident in their decision to invest in the offer.
Outlines
π Building a Profitable Passion: Crafting Your Offer
The first paragraph introduces the final lesson focused on monetizing a passion. It emphasizes the importance of consistent content distribution and understanding the customer avatar. The key points include creating a fun and descriptive name for your offer that resonates with the customer's goals, such as 'Fast Metabolism Diet for Women.' It also suggests providing a synopsis or detailed name that encapsulates the customer's dream and goals. The lesson further advises on structuring the core offer with variable pricing options based on the duration and intensity of the service, ensuring to communicate clearly what is required to guarantee results. Bonuses are highlighted as a strategy to enhance the offer's appeal, making the process easier, quicker, and more enjoyable for the customer. Examples of bonuses include local restaurant guides, quick shopping lists, and online accountability groups.
π Enhancing Engagement and Reducing Risk: Scarcity and Guarantees
The second paragraph delves into strategies to enhance customer engagement and reduce perceived risk. It suggests offering genuine scarcity to create a sense of urgency, such as limited availability or time-sensitive offers. The use of guarantees, like a money-back promise, is highlighted to reassure customers of the value they will receive. The paragraph also touches on the importance of recording and repurposing content for future use, and the psychological impact of limited-time offers. It encourages setting specific limits on the number of customers that can be served to create exclusivity. The paragraph concludes with advice on how to structure the offer to make it more enticing, including adding bonuses and guarantees to the core price, and using scarcity to drive sign-ups.
Mindmap
Keywords
π‘Content
π‘Customer Avatar
π‘Synopsis
π‘Offer
π‘Core Price
π‘Bonuses
π‘Scarcity
π‘Guarantee
π‘Ideal Client
π‘Win-Win Situation
Highlights
Focus on turning passion into a sustainable income-generating activity.
Consistently send out content on your app to engage your audience.
Define your ideal customer avatar to better understand your target audience.
Engage with your audience through messages to gather feedback.
Create a fun and catchy name for your offer that resonates with your ideal customer's goals.
Provide a detailed synopsis of your offer to explain the benefits and goals.
Use compelling titles for webinars and marketing materials that reflect your offer's value.
Explain the core price of your offer, including options for different lengths and intensities.
Ensure your offer guarantees results to build trust with your customers.
Include bonuses in your offer to make it more attractive and valuable.
Offer practical bonuses like healthy meal plans and quick shopping guides.
Create a sense of urgency with genuine scarcity to encourage sign-ups.
Provide a guarantee to reduce risk and increase the likelihood of customers joining.
Use scarcity tactics like limited availability to create a sense of exclusivity.
Offer a win-win situation where customers achieve their goals or get their money back.
Incorporate bonuses that are relatable and enjoyable for your target audience.
Encourage early sign-ups with time-sensitive offers like 'before the summer' or 'before Valentine's Day'.
Learn from big brands like Chanel on how to create scarcity and exclusivity.
Ensure your offer is tailored to your ideal clients and explains the core price clearly.
Add bonuses to make the offer easier, quicker, more likely, and more enjoyable.
Transcripts
welcome to the final lesson and in this
lesson we're going to focus on how to
get C if you want to turn this from
being a passion something that actually
suain and generates inome you have to be
following these steps keep sending out
content on yourapp just keep it out
there consistent make sure people are
getting your content hopefully by now
you decied your customer Avatar maybe
had some messages back from the people
who you sent through your WhatsApp and
you're getting a flavor kind ofing out
to you then you can start generating
that mag you have way of attracting
those something that you can give them
and in today's lesson we're going to
focus on your offer so the first thing
you need to just give a fun name and the
way
name we
call want to need to be fun name you
need to mention avar who is your IDE
customer your IDE client and what's
their goal
you say fast metabolism diet for women
over women
over the fastab diet also and also see
that they want to
accelerate
F the LA
off is our avar
and that you can do it you are lazy in
the office and not to go to the
gym then you want to give it a bit of a
synopis so give
it a more s of detailed name synopis if
you like so think of your customer and
what's their dream this is what you want
to be using in terms of the the of
synopsis that you have here this will
also title of weinar you put top of your
cck on your being paid these are
important as well so you can see here 50
can
lose weeks without calories yeah so
again you have people over and it's
basically how to do this and this
without can lose
weeksies another example would be
without to the gym or they get their
money back yes so that's another way of
rounding that in terms of the
offer now then you need to explain the
core price as well yeah so you can give
them a choice they can either use
something like this this is what we our
a whole range of options depending on
how many s they want week and how long
those S they want to be and what time do
depending on these options the prices go
up and tell you exactly what you need to
do to guarante you get the results so
that's core offer of what we do so
say how men over can lose weight or you
get your money back and this is the
and they
see money they
want now let's get the bonus the bonuses
should be included to really push that
person over now if you said the program
is recipes all these things it's not
going to be as powerful as if Saye offer
these extra bonuses and the bonuses
makes things easier quicker more
enjoyable and more likely as well let's
so the first one
easier to make eating Health easy local
restaur guide eating out special Che
guide reci Z
yeah this IDE just 10 Rees that you can
cook at home you enjoy them and they're
Healy that's you're in the gold Z saying
no to friends tricket yeah so you can
include something like that healthy
meals check everything that's making the
whole process a lot
also person quick shopping the health
Rees that can be cooked in 10 minutes
quick super guide quick Health snacks
you can
also more so you can have
surity Che online accountability group
online educat
weight L ucation again you want to be
putting as well and you want to making
enjoy so breakfast lovely lunches
delicious these put to describe the
meals eting and also to make it more
enjoy give 10% off professional
photo achieve your goal and I'm Prof do
that
go to and get
to and they am of
M as well win situation and just TR to
over you know especially early stages
want to be visi you want heal restaurant
in maybe
do the
group cooking the re over as a group
individ as well
specific
asend or over
Zoom they
get Sho like which they can use and
again unexpected
text visitou whatsapps all of these over
deliveries will really Chim with them
they really like it and you want
once record and make asource for
fut record and that BEC bonus people
that you can include as well make them a
bonus or a for more inome so another
option in bonus sometimes what we would
do tour extra
so included as well and
just
superet something they can really relate
to and
enjoy the other thing you want to do is
askar and this needs to be genu I think
it's done people AR genu these sort of
things you can say something genu you
can say for example you know you can
work how many people you can really take
on that's a real number and you can just
say many people you can take this many
people and you're at this number so far
so you can say you can be part of this
cohort yeah and people don't want to
miss out things like that just pushes
them over the line yeah
next Monday there's another
session get themra or you Ur So you can
say get in there before the summer
before Valentine's Day something like
that now companies Big Brand companies
like Chanel compies do this really well
so what they do they one of each B send
them randomly to or allocate per store
so when somebody goes to the store they
know that store of either they buy or
it's G and that real scarcity
makes you should really learn from as
well also guarantees as well yeah the
best case scenario you achieve your goal
you also learn a whole bunch of things
or you get your money back yeah so you
win both ways either you achieve your
goal or you get your money back it's a
win-win
situation they don't
um but you are close you can give them
credit and sign again people think
what well they probably some so just
make it as a credit their next and that
bu the relationship with don't come
process pushing but you just want to
have something that just reduces the
risk but come across that you want to
help or you don't get paid yeah so you
can say I want I want you to aeve the
you should pay me yeah and just because
you're confident you deliver that will
put the confidence
and they also to let
you
your based on your ideal clients and
then explain the core price of what you
offer add all the bonuses to make it
easier quicker more likely and more
enjoyable genuine scarcity and add in a
guarantee to reverse the risk hopefully
that will really entice to join your
program hope you benefit from that and I
will see you in the next module for
Browse More Related Video
My Personal Strategy to Get High-Paying SMMA Clients ( FULL SCRIPT) | Right Way to Find SMMA Clients
2024 09 05 10 23 08
How to SELL so that people feel STUPID not to buy? - $100 MILLION OFFERS -Alex H.
Best SMMA Offers To Use in 2024 (This Got Me 700+ Clients)
Fundamentals of Digital Marketing: Websites and your business goals.
How To Make Your First $1,000 Online In Less Than 14 Days
5.0 / 5 (0 votes)