why everyone is leaving youtube

Summary

The video script discusses the trend of streamers switching back to Twitch from YouTube Live after their contracts end. It explores whether YouTube Live has been a failure in competing with Twitch, considering YouTube's priority on its video service over live streaming. The script also examines the experiences of popular streamers like DrDisrespect and TimTheTatman, who have returned to Twitch or multistreamed, citing better viewer engagement and revenue. Despite challenges, YouTube Live is thriving in non-English speaking regions and for certain types of content, suggesting it's not a complete failure but has room for improvement, especially for English-speaking audiences.

Takeaways

• 📺 The trend of streamers switching back to Twitch or multi-streaming after their YouTube contracts end suggests that YouTube Live Streaming might not be as successful as intended.
• 🔄 YouTube Live Streaming is not a priority for YouTube, as it can't overshadow the success of the main YouTube video service, which generates more revenue.
• 🎮 Popular streamers like Myth and Dr Disrespect have returned to Twitch or started multi-streaming after their contracts, indicating dissatisfaction or better opportunities elsewhere.
• 💰 Streamers often switch platforms due to higher viewer counts and increased earning potential, as exemplified by TimTheTatman's experience gaining nearly half his subscriber count in one day on Twitch.
• 🌐 YouTube Live Streaming is not a failure globally, as it leads in hours watched compared to Twitch, but its success varies by region, with stronger performance in non-English speaking countries.
• 🚫 YouTube's 12-hour streaming limit is a significant drawback for creators aiming for marathon streams, which are popular for building viewer counts and engagement.
• 🌐 In English-speaking regions, YouTube Live Streaming might be perceived as a flop, but it thrives in Asia, where platforms like Twitch have less presence or have withdrawn.
• 📈 YouTube Live Streaming's growth is outpacing Twitch in terms of market share, especially in the gaming category, despite Twitch's cultural dominance in Western regions.
• 🎉 YouTube is better for peak viewership and large cultural moments, as its algorithm can rapidly drive viewership, unlike Twitch which excels in sustained average viewership.
• 🔍 The script highlights the need for a nuanced view of YouTube Live Streaming's success, which depends on the region, the type of content, and the specific audience engagement metrics.

Q & A

Why do some streamers switch back to Twitch after their YouTube live streaming contracts end?

Some streamers switch back to Twitch after their contracts with YouTube end because they may get more viewers and make more money on Twitch. Additionally, they might prefer Twitch's chat experience and community.

What is Dan Clancy's opinion on YouTube live streaming's impact on YouTube's video service?

Dan Clancy suggests that YouTube live streaming is not a priority for YouTube because it could potentially detract from the success of YouTube's video service. He believes that if live streaming were to grow at the expense of video views, it could make the overall product less successful.

Why do some streamers prefer to multistream on both YouTube and Twitch?

Some streamers prefer to multistream because it allows them to reach a wider audience and potentially increase their viewership and earnings. It can also be beneficial for special events where they want to maximize the audience.

What are the advantages of streaming on YouTube according to the script?

The advantages of streaming on YouTube include a better playback experience for lurkers, the ability to pick up where they left off easily, and the platform's algorithm that can recommend live streams to a large number of viewers, leading to high peak viewership for certain events.

How does the script describe the state of YouTube live streaming in non-English speaking countries?

The script indicates that YouTube live streaming is thriving in many non-English speaking countries, particularly in Asia, where platforms like Twitch may not be as dominant or have a strong presence.

What is the script's perspective on the chat experience on Twitch versus YouTube?

The script suggests that chatters vastly prefer Twitch due to its superior chat experience and community culture, while lurkers who do not interact with chat may prefer YouTube for its playback features.

Why might YouTube live streaming be considered a flop in the English-speaking world according to the script?

The script suggests that YouTube live streaming might be considered a flop in the English-speaking world because it is not as popular as Twitch among streamers and viewers, and because of certain limitations like the 12-hour streaming cap.

What is the script's stance on the future of the narrator's streaming platform after their contract ends?

The script does not explicitly state the narrator's plans for after their contract ends, but it does express a preference for not multistreaming and a belief in the importance of growing on a single platform.

What are some of the challenges faced by streamers on YouTube according to the script?

Some challenges faced by streamers on YouTube include the inability to stream for more than 12 hours, which can lead to a loss of viewership and potential revenue, and the perception that Twitch offers a better platform for building a community and viewer base.

How does the script compare the peak viewership capabilities of YouTube and Twitch?

The script suggests that YouTube is better at achieving high peak viewership for specific events due to its algorithm, while Twitch excels at maintaining a high average viewership over longer periods.

Outlines

00:00

📺 YouTube Live Streaming's Struggles and Streamers' Migration

The paragraph discusses a trend where YouTube live streamers switch back to Twitch or multistream after their contracts end. It raises the question of whether YouTube's live streaming service is a failure in competing with Twitch. The speaker notes that YouTube's priority is its video service, and live streaming is only supported as long as it doesn't detract from the video platform's success. The paragraph also mentions that streamers like DrDisrespect and TimTheTatman have seen better viewership and revenue on Twitch, suggesting that YouTube live streaming may not be as lucrative or viewer-friendly as Twitch.

05:00

🌍 Global Streaming Trends: YouTube's Dominance and Twitch's Stagnation

This paragraph delves into global streaming trends, contrasting YouTube's and Twitch's viewer statistics. It highlights that YouTube's live streaming service is three times larger than Twitch's in terms of hours watched. However, it also points out that YouTube's figures may be skewed by non-gaming content and scam accounts. When focusing on actual gaming streamers, Twitch still leads, but YouTube is gaining market share. The speaker suggests that YouTube's live streaming is not a failure worldwide, especially in Asia, where it is preferred over Twitch.

10:01

🌐 Regional Preferences and YouTube Live Streaming's Limitations

The paragraph explores regional preferences for live streaming platforms, noting that outside of English-speaking countries, YouTube live streaming is thriving. It discusses the preference for YouTube in Asia, particularly in countries like Vietnam, Indonesia, and South Korea, where Twitch's presence is minimal. The speaker also addresses the limitations of YouTube live streaming, such as the 12-hour streaming cap, which hinders the platform's ability to host long, marathon-style streams popular among certain streamers.

15:02

🎥 YouTube Live Streaming's Pros and Cons for English-Speaking Audiences

In this paragraph, the speaker reflects on the pros and cons of YouTube live streaming for English-speaking audiences. They acknowledge that while YouTube live streaming has its advantages, such as better playback features for lurkers and the ability to create viral, must-see moments, it falls short in areas like chat interaction and long streaming sessions. The speaker concludes that for English-speaking streamers, YouTube live streaming might be a flop, but globally, it has its strengths and is not a failure across the board.

Keywords

💡YouTube Live

YouTube Live refers to the live streaming feature on the YouTube platform. In the context of the video, it is discussed as a service that some content creators have signed contracts with, only to switch back to Twitch or multi-stream after their contracts end. This suggests that YouTube Live might not be as competitive or attractive to streamers as other platforms like Twitch.

💡Twitch

Twitch is a live streaming platform focused on video game live streaming. It is mentioned as a preferred platform by many streamers after their contracts with YouTube end, indicating that Twitch might offer better opportunities or experiences for streamers, which is a central theme in the video's discussion about streaming platforms.

💡Streaming Contracts

Streaming contracts are agreements between platforms and content creators that stipulate terms of service, often including exclusivity to a particular platform. The video discusses how many streamers switch platforms once these contracts end, hinting at potential dissatisfaction with YouTube Live's offerings.

💡Multi-streaming

Multi-streaming is the practice of streaming content simultaneously on multiple platforms. The video mentions that some streamers start multi-streaming after their YouTube contracts end, suggesting that they seek to maximize their audience reach and potentially their income by not being tied to one platform.

💡Viewership

Viewership refers to the number of people watching a live stream. The video discusses viewership as a key metric for evaluating the success of streaming platforms, with examples given of how certain streamers on Twitch have higher viewership numbers compared to YouTube.

💡Sub count

Sub count refers to the number of subscribers a channel has. In the video, it is used as an indicator of a streamer's success and popularity. The script mentions how one streamer gained nearly half their subscriber count in a single day on Twitch, highlighting the platform's potential for growth.

💡Gaming Streamers

Gaming streamers are content creators who live stream video games. The video focuses on gaming streamers' experiences and preferences between YouTube Live and Twitch, using them as a case study to explore the broader theme of platform competition in the live streaming industry.

💡Cultural Moments

Cultural moments are significant events that capture public attention and become part of the cultural discourse. The video suggests that YouTube Live is particularly good at generating peak viewership for such moments, unlike Twitch, which excels at maintaining high average viewership over longer periods.

💡Peak Viewership

Peak viewership is the highest number of concurrent viewers a stream achieves at any given moment. The video uses peak viewership as a measure of a platform's ability to attract large audiences for special events, with examples provided of YouTube Live's success in this area.

💡Marathon Meta

Marathon Meta refers to the trend of streaming for extended periods, often to build up viewership and achieve high peak numbers. The video discusses how YouTube's 12-hour streaming limit hinders this strategy, which is more successful on platforms without such restrictions like Twitch.

💡Vtubers

Vtubers are virtual YouTubers who stream using animated avatars. The video notes that vtubers are particularly successful on YouTube Live, suggesting that the platform's features may be better suited to this format of content creation.

Highlights

People signed to YouTube live streaming contracts tend to switch back to Twitch or multistream when their contracts end.

YouTube live streaming is not a priority for YouTube and its growth cannot impede the success of the video service.

Dan Clancy suggests that YouTube live streaming's lack of change is due to it not being a priority.

Streamers like Myth and Dr Disrespect have returned to Twitch after their YouTube contracts ended.

TimTheTatman announced he would start multistreaming on Twitch and YouTube, with better viewership on Twitch.

Streamers may switch back to Twitch for better viewership and higher earnings.

The speaker personally enjoys multistreaming for events but not for regular streaming.

Multistreaming can hinder peak growth for creators aiming to be the biggest on one platform.

New streamers should try out both platforms instead of committing to one.

YouTube live streaming has a 12-hour streaming limit, which affects long marathon streams.

YouTube live streaming is more popular in non-English speaking countries and for certain types of content like vtubers.

YouTube live streaming has issues with scams and bots inflating viewer numbers.

YouTube's algorithm can lead to high peak viewership for major events.

Twitch is better for long-term average viewership, while YouTube excels at peak viewership for events.

The speaker's contract with YouTube allows them to stream on Twitch, and they enjoy multistreaming for events.

The speaker will not be multistreaming when their contract ends and will decide their future streaming plans later.

Transcripts

have you been noticing this trend where

people who are signed to YouTube live

streaming contracts the day their

contract end switch right back to Twitch

or start multi streaming because I have

and it's got me wondering is YouTube

live streaming a wash has it been a

failure of an attempt by YouTube to

compete against twitch and I'm not the

only one thinking this this is also a

thought shared by Dan Clancy the YouTube

and and YouTube live not changing isn't

because they move slow it's because

YouTube live isn't a priority for

YouTube

and that's certainly a fact all right

YouTube live streaming can only grow as

long as it doesn't impede on the already

incredibly successful YouTube video

service if you grow YouTube live stream

and that takes away some percentage of

success right like if you basically

recommend more YouTube live streams and

that keeps people on YouTube for less

time because they're watching less

videos because they don't enjoy the live

streams as much as the videos you have

made a failed product even if it ends up

beating twitch because YouTube videos

make so so so much money and they are so

so so popular that sucks he goes on to

talk about the streamers themselves he

says went to YouTube

man but your friends that went to

YouTube are all coming back Sushi yes

and you can see someone already adds me

in this but he's not wrong right look

you know when myth ended his YouTube

contract I believe he's he took a break

he stopped streaming on YouTube Lily the

moment her contract ended switched back

over to Twitch uh Dr loopo when his

contract ended started started

multistreaming uh I mean [ __ ] Tim the

tatman today said he was going to start

multistreaming on Twitch and YouTube and

look his viewership is better on Twitch

after three years I think on YouTube uh

than it is right now on YouTube that

that's crazy three years and nothing

[ __ ] changed he's literally doing

better on Twitch and you might be

wondering okay why are streamers

switching back to Twitch well one might

be because they do better they get more

viewers uh two it's because they also

make more money I saw someone say sub

count by the way uh earlier I didn't

answer it I apologize I'm not making up

messages here uh we are at 6.3 our game

over you have an official number

probably closer to 65 guess and Tim

basically says he got 6,500 Subs in one

single stream on Twitch and on YouTube

he had 14,000 Subs so he basically got

almost half his subscriber count in one

day so he's going to start making more

money from twitch chubs than he ever did

from YouTube members and I basically

tweeted out this exact point that it

feels like you know YouTube live

streamers switch back to Twitch and it

got everyone asking am I personally

switching back to Twitch is that what

this is and the answer is no not at all

that's not what my tweet was I was

actually just noticing a fact uh I

personally have a YouTube contract that

is not over yet and I'm happy streaming

on YouTube uh but I do have a contract

that allows me to stream on Twitch and I

enjoy multi streaming in the only

circumstance where I find it good which

is for my events AKA like for L we

streamer games if I just stream that on

one platform it would do a lot worse in

terms of viewership than if I streamed

it on multiple platforms and also let

other people stream it I mean we peaked

at 175k and average 134,000 viewers that

wouldn't happen if it only was on

YouTube or only on Twitch and for events

I want as many people to see the event

as possible that's all I care about by

the way I'm a live excuse me

multi-streaming hater I I actually think

it is a generally bad thing for creators

uh at least creators who are trying to

be like you know the biggest Creator in

the world I think it can be pretty good

for creators who just want maybe as many

eyeballs on them as possible if they're

trying to spread a message or raise

money for charity or doing events uh I

don't think it makes sense if you want

to be the next kaet you don't become the

next kaiset uh if you have 50,000

viewers on YouTube and 50,000 viewers on

Twitch you become the next KET if you

have like you know 990,000 on just one

platform and you're the biggest person

on that platform

because the rich get richer on that

platform right you'll you'll grow and

grow and grow and grow and your Peak

viewership will be insane it'll be a

moment a lot of people talk about it'll

all be drawn to you I think when you

fracture your audience you also fracture

your Peak growth uh which which I think

is a bad thing this is my take on it

this could be wrong I by the way if if

you're new to streaming I also don't

think it's a bad thing if you're new to

streaming you should try out both

flatforms don't don't marry yourself to

a platform you know where your audience

is going to come from but I find Multi

streamers to also be bad at multi

streaming they usually care about one

chat more than the other anyway I

digress multi streaming hater I'm not

going to start multi-streaming when when

my contracts done I don't know what I'm

going to do exactly yet uh but this goes

back to our initial question does this

mean YouTube live streaming has been a

failure is it is it bad is it a flop

should they quit did they fa off the

answer no no vehemently no if you look

at the most watched major streaming

platforms by hours watched of live

broadcasts Quarter Two of this year

YouTube gaps twitch it's not close three

times bigger 15 uh a billion hours

watched on YouTube versus 5 billion

hours watched on

Twitch however that doesn't exactly tell

the full story because if you look at

this you also have to include you know

some people like YouTube's biggest live

streamer by hours watched which is not

isow speed it is Loi girl lowii girl is

like the biggest streamer in the world

on YouTube live because she streams

every [ __ ] day with 15 to 25,000

average viewers I guess maybe

Technically she's a vtuber but it's also

weird if you are including you know uh

things like lowii girl or videos playing

on Loop or what there's a bunch of on

YouTube live which is scams in fact one

of the biggest live streams right now on

YouTube is Tesla except it's not Tesla

it is a scam account with 20,000

subscribers with 86,000 Bots watching to

give it some credibility so people click

on it who aren't part of the bot number

and then they scan this code and then

they lose all their crypto do not scan

this code I'm I'm showing this as an

example of YouTube's corrupt uh uh uh

bing problem uh not for you to get

scammed uh so okay what if we just track

actual YouTube gaming streamers right

like actual streamers actual people who

are streaming video games well then the

contest becomes a lot more fair and

there's still a lot of huge streamers I

mean look stake right now is live with

41,000 viewers that is massive that is a

huge stream he's absolutely killing it

right I don't have to tell you guys

about iow speed arguably one of the if

not the biggest streamer in the world

maybe maybe second to Kai I don't know

top two for sure uh and if you look at

that well that's what stream Hatchet

does it becomes a lot more fair all

right you can see that twitch is still

the big dog with five billion uh hours

watched this is still quarter two of 24

and YouTube is at 2 billion however that

is still an increase for YouTube over

twitch they're gaining market share over

twitch and again this is just YouTube

gaming this is not any of like the

political stuff or the 247 channels or

the videos that are playing on Loop and

acting as live streams this is just

gaming streamers and it is growing fast

all right this is this is a bit of

trouble twitch is on the down in a year

where live streaming is back baby it

peaked and covid all right we had 9.8

billion uh hours watched Quarter Two of

Co this is 2021 uh it went down and now

we are coming back in the next couple

years live streaming will likely be

bigger than it was during covid and

YouTube is part of the reason why it is

growing along a bunch of other sites not

so much twitch twitch is not really

growing which maybe isn't what you think

of because culturally everyone leaves

YouTube or all these other sites like

kick to go to

Twitch so where are these viewers coming

from

not America so if I were to rephrase the

question is YouTube live streaming a

failure in America in englishspeaking

countries kind of yeah maybe a little

bit they're not doing as well as people

thought they would across the world [ __ ]

no they're doing amazing they are

crushing and you know this is true if

you watch vtubers vtubers crush on

YouTube man Hollow live they [ __ ] run

that [ __ ] bro they run YouTube live

streaming that is a big SE of it in fact

all of Asia seems to prefer YouTube for

a live streaming platform and it makes

sense all right one of the countries

that did accept twitch and did become

huge uh uh uh in terms of like including

TT twitch into their culture was South

Korea and then twitch abandoned South

Korea so you know not a lot of money

being put into Asia for twitch or by

twitch but YouTube they they Crush there

right so Vietnam is one of the biggest

countries for YouTube live streaming

Indonesia is one of the biggest

countries uh uh Japan of course with all

the vtubers and now South Korea is

becoming incredibly popular uh because

twitch has abandoned them there uh and

when you think of the biggest live

streamers in the world if you're so

America Centric you might think it's one

of these four right maybe LCS right now

maybe maybe uh you know asmin or or xqc

uh but right now I think the biggest

streamer in terms of average viewers

right now is uh uh Mixie gaming who is a

Vietnamese streamer who streams on Nemo

TV he has 130,000 viewers he has more

than the three streamers I just

mentioned combined so when you leave the

American or english- speaking sphere you

understand where YouTube live streaming

is thriving and I know that wasn't a

YouTube live streaming example but I

think it it shows my point that not

everything is actually happening on

Twitch and YouTube live streaming isn't

as bad as people make it out to be all

right I know it is vastly preferred by

lurkers people who never type in chat

which is most people who watch live

streams Love YouTube live because the

play is way better and because they

don't interact with chat they don't care

that the chat experience is worse

they're able to pick up where they left

off in the VOD rewind easily to catch up

to a moment and it works just like

YouTube which everybody

watches Chatters vastly prefer twitch

because the twitch chatting experience

is way better right there's a culture

there and because chatting is better

streamers also tend to prefer twitch

again this is just in English speaking

countries streamers tend to prefer

twitch because they like when chat is

happy because that makes their lives

better cuz all they do is read chat

another big buff YouTube live streaming

has though is Peak viewership big

moments big cultural moments things that

you had to be there for things that you

want to [ __ ] talk about the next day

oftentimes happen on YouTube all right

because there's an algorithm there once

you start to gain viewership it gets

recommended to a [ __ ] ton of people and

if you look at the channels with the

highest peak viewers it is not ebi at

number one it is OnePlus India during

the Indian elections last year pecking

at almost 10 million viewers

Kaz TV peaked at 6 million a couple of

years ago on YouTube right Apple when

they announced their new products 3.6

million law and crime I think it's might

have been the Johnny Depp trial with 3.5

million sidan with a charity match 2.6

million in fact most Peak viewership all

time in live streaming space comes from

YouTube not from twitch man all right

because twitch isn't good at getting a

huge amount of people to watch one live

stream at one moment they are good at

getting people a high average viewership

for a long period of time

which honestly isn't a bad thing it

works for most people who do more chill

streams but if you are a streamer who

does like big events two-hour streams

that a lot of hype [ __ ] happens people

like I show speed who go to a country

and you're going to watch because some

crazy shit's about to go down YouTube is

a perfect place to be in fact just last

week Aqua matato Aqua who is a a a

vtuber uh had an insane amount of

viewership you might think the biggest

live streaming of the past week was Kai

and speed doing their Minecraft run I

think they peaked at like uh 700,000

viewers combined uh Aqua with her

graduation stream from Hollow live

peaked at 735,000

all right and that happened on YouTube I

do not think that would have happened on

Twitch I do not think she would have had

as many viewers Peak if that had

happened uh this does not mean that

YouTube live streaming is better than

twitch by any means but there are Pros

for it okay there are Pros for it there

are also cons there are some big big

cons actually uh one of them being the

fact that you cannot stream longer than

12 hours it is pretty apparent that we

are in a marathon meta all right people

stream for very long periods of time

because you build up a bunch of viewers

in a category more people end up

watching you you get more Peak viewers

overall uh and it's something that I've

been doing for a long time but it

doesn't work as well on YouTube and when

Kai has started doing it it [ __ ]

crushes and the Minecraft thing I just

started talking about he peaked at

$381,000

viewers all right but he was doing it

with speed speed peaked at 351,000 which

is not too far behind but you might

notice throughout the stream his

Marathon stream there's just severe drop

offs in viewership and the reason for

that is because YouTube does not let you

stream longer than 12 hours so all these

vods are cut off at 11 hours whatever uh

basically after 12 hours if you continue

to stream this stream is no longer

available to watch you can never watch

watch the vaud back in fact you can't

even download the vaud back I learned

this firsthand when I tried to stream

Elden ring in one sitting in my uh local

recording failed and I asked YouTube for

the VOD and they said you can't get it

they eventually got it to me after like

a lot of [ __ ] Tech behind the scenes

in like 720p or something thank you to

the to the YouTube tech people for that

but but that [ __ ] sucks man that [ __ ]

sucks all right I stream 58 hours and

the viewership falls off a cliff I will

never get another viewer not one more

for that entire live stream that I did

even though you can upload 24 hours of a

fireplace why can't I stream 13 hours

but a fireplace can stream for 24 I

don't get it you can also have a 100

hour timer video why why can't I stream

let me stream longer maybe just verified

creators are allowed to stream up to 50

hours something like that all right you

know how big speeds stream would have

been if it didn't have to be broken into

10 parts the final video would have like

[ __ ] 40 50 60 million views that [ __ ]

would be crazy but YouTube doesn't let

you do that and I think YouTube is still

technically too far behind twitch for it

to compete with English-speaking

audiences and it is making a lot of

streamers in the englishspeaking space

switch over back to Twitch uh and

elsewhere in the world they're crushing

because twitch is not competing in those

areas they're they're they're struggling

in those areas or just leaving them

entirely uh but as far as English

speaking world yes YouTube live

streaming a bit of a flop what will I do

when it's time for my contract to end

well stick around in this Channel and

you'll find out all right thank you all

for watching see you later goodbye now

everybody goodbye that hopeful that

answers the question all right see you

later goodbye now goodbye subscribe

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