why everyone is leaving youtube

Summary

The video script discusses the trend of streamers switching back to Twitch from YouTube Live after their contracts end. It explores whether YouTube Live has been a failure in competing with Twitch, considering YouTube's priority on its video service over live streaming. The script also examines the experiences of popular streamers like DrDisrespect and TimTheTatman, who have returned to Twitch or multistreamed, citing better viewer engagement and revenue. Despite challenges, YouTube Live is thriving in non-English speaking regions and for certain types of content, suggesting it's not a complete failure but has room for improvement, especially for English-speaking audiences.

Takeaways

• 📺 The trend of streamers switching back to Twitch or multi-streaming after their YouTube contracts end suggests that YouTube Live Streaming might not be as successful as intended.
• 🔄 YouTube Live Streaming is not a priority for YouTube, as it can't overshadow the success of the main YouTube video service, which generates more revenue.
• 🎮 Popular streamers like Myth and Dr Disrespect have returned to Twitch or started multi-streaming after their contracts, indicating dissatisfaction or better opportunities elsewhere.
• 💰 Streamers often switch platforms due to higher viewer counts and increased earning potential, as exemplified by TimTheTatman's experience gaining nearly half his subscriber count in one day on Twitch.
• 🌐 YouTube Live Streaming is not a failure globally, as it leads in hours watched compared to Twitch, but its success varies by region, with stronger performance in non-English speaking countries.
• 🚫 YouTube's 12-hour streaming limit is a significant drawback for creators aiming for marathon streams, which are popular for building viewer counts and engagement.
• 🌐 In English-speaking regions, YouTube Live Streaming might be perceived as a flop, but it thrives in Asia, where platforms like Twitch have less presence or have withdrawn.
• 📈 YouTube Live Streaming's growth is outpacing Twitch in terms of market share, especially in the gaming category, despite Twitch's cultural dominance in Western regions.
• 🎉 YouTube is better for peak viewership and large cultural moments, as its algorithm can rapidly drive viewership, unlike Twitch which excels in sustained average viewership.
• 🔍 The script highlights the need for a nuanced view of YouTube Live Streaming's success, which depends on the region, the type of content, and the specific audience engagement metrics.

Q & A

Why do some streamers switch back to Twitch after their YouTube live streaming contracts end?

Some streamers switch back to Twitch after their contracts with YouTube end because they may get more viewers and make more money on Twitch. Additionally, they might prefer Twitch's chat experience and community.

What is Dan Clancy's opinion on YouTube live streaming's impact on YouTube's video service?

Dan Clancy suggests that YouTube live streaming is not a priority for YouTube because it could potentially detract from the success of YouTube's video service. He believes that if live streaming were to grow at the expense of video views, it could make the overall product less successful.

Why do some streamers prefer to multistream on both YouTube and Twitch?

Some streamers prefer to multistream because it allows them to reach a wider audience and potentially increase their viewership and earnings. It can also be beneficial for special events where they want to maximize the audience.

What are the advantages of streaming on YouTube according to the script?

The advantages of streaming on YouTube include a better playback experience for lurkers, the ability to pick up where they left off easily, and the platform's algorithm that can recommend live streams to a large number of viewers, leading to high peak viewership for certain events.

How does the script describe the state of YouTube live streaming in non-English speaking countries?

The script indicates that YouTube live streaming is thriving in many non-English speaking countries, particularly in Asia, where platforms like Twitch may not be as dominant or have a strong presence.

What is the script's perspective on the chat experience on Twitch versus YouTube?

The script suggests that chatters vastly prefer Twitch due to its superior chat experience and community culture, while lurkers who do not interact with chat may prefer YouTube for its playback features.

Why might YouTube live streaming be considered a flop in the English-speaking world according to the script?

The script suggests that YouTube live streaming might be considered a flop in the English-speaking world because it is not as popular as Twitch among streamers and viewers, and because of certain limitations like the 12-hour streaming cap.

What is the script's stance on the future of the narrator's streaming platform after their contract ends?

The script does not explicitly state the narrator's plans for after their contract ends, but it does express a preference for not multistreaming and a belief in the importance of growing on a single platform.

What are some of the challenges faced by streamers on YouTube according to the script?

Some challenges faced by streamers on YouTube include the inability to stream for more than 12 hours, which can lead to a loss of viewership and potential revenue, and the perception that Twitch offers a better platform for building a community and viewer base.

How does the script compare the peak viewership capabilities of YouTube and Twitch?

The script suggests that YouTube is better at achieving high peak viewership for specific events due to its algorithm, while Twitch excels at maintaining a high average viewership over longer periods.