HOW TO Organically Increase Facebook Engagement & Reach 2024

Summary

This video offers strategies to boost Facebook engagement for businesses, emphasizing the importance of organic reach and the low average engagement rate. It suggests boosting posts with targeted audiences, leveraging video content, and responding to user interactions promptly. Tips for video creation include uploading directly to Facebook, using square videos, and adding captions. The script also advises analyzing top-performing posts, engaging with comments, and maintaining a consistent posting schedule. It discourages clickbait tactics and promotes the use of Facebook Live for higher engagement. The video concludes with a call to action for viewers to subscribe for more content.

Takeaways

• 🔍 The average organic Facebook post reach is only 2.2%, which can be as low as 1.1% for some brand pages, indicating limited visibility.
• 💸 Boosting posts with as little as $5 can significantly increase engagement by targeting the right audience and leveraging Facebook's algorithm.
• 📹 Video content, especially native uploads, square videos, and those with captions, greatly enhances user engagement on Facebook.
• 🔄 Repurposing top-performing content is a strategy to recreate successful engagement by analyzing and replicating what works.
• 🗣️ Engaging with users by responding to comments is crucial for showing brand attentiveness and encouraging further interaction.
• 🤖 Utilizing Facebook chatbots can help manage interactions when manual responses are not feasible, maintaining engagement levels.
• 📅 Consistent, quality posting is essential for visibility and engagement; aim for at least three high-quality posts per week.
• ❓ Asking questions related to the business or current trends can stimulate user responses and increase engagement.
• 🚫 Avoiding clickbait tactics and engagement bait is important as Facebook's algorithm penalizes such practices.
• 🎥 Facebook Live videos have higher engagement and reach compared to regular videos, making them a powerful tool for interaction.
• 🛍️ Subtle social selling, like showcasing a product in a relatable context, can be more effective than direct sales pitches.

Q & A

Why do some Facebook posts receive very little engagement?

Facebook posts may receive little engagement because they are not being seen due to Facebook's algorithm, which puts them into a less visible place. The current average reach for an organic Facebook post is only 2.2%, and it can be as low as 1.1% for some brand pages.

What is the average reach percentage for an organic Facebook post?

The average reach for an organic Facebook post is 2.2%, but it can be as low as 1.1% for some brand pages.

How can a business increase the visibility of their Facebook posts without spending a lot of money?

A business can increase the visibility of their Facebook posts by boosting them for as little as $5 per post, as long as they target the right audience. This also increases the likelihood of repeated interaction from users.

What is the advantage of having a busy post on Facebook?

Busy posts show potential customers that a product or service is worth looking at, which can increase engagement and interest in the business.

Why is video content effective for engaging users on Facebook?

Video content is effective because it can significantly increase engagement rates. Native videos on Facebook, for example, can increase the engagement rate by an average of 110% compared to shared videos.

What are some tips for creating engaging video content on Facebook?

Tips include uploading videos directly to Facebook, experimenting with square videos, and adding captions since the majority of Facebook videos are watched without sound.

How can businesses replicate the success of their top-performing Facebook posts?

Businesses should analyze their top-performing content and aim to recreate the elements that made it successful, such as unexpected pictures or epic case studies.

What is the importance of responding to comments on Facebook for engagement?

Responding to comments is important as it signals engagement to Facebook and keeps users happy, which can lead to more potential customers. It also encourages more interaction among other users on the page.

How often should a business post on Facebook to maintain consistency?

Ideally, a business should post at least three times a week, ensuring the quality of the content is always high.

What type of content does Facebook's algorithm currently penalize?

Facebook's algorithm penalizes engagement bait, such as posts that explicitly ask for likes or shares.

Why do live videos perform better on Facebook compared to regular videos?

Live videos perform better because they shoot to the top of followers' news feeds when they go live, and people who regularly interact with the page or have recently done so get a notification.

What is the recommended approach to selling on Facebook without being too overt?

The recommended approach is 'social selling', which is subconscious selling where potential customers don't realize they're being sold to, such as by including a cute dog in a picture with a product.