Boost Facebook Engagement & Reach In 2024 With These Account Optimization Tips | YunaPro

Summary

Dave from Unipro shares strategies to boost Facebook engagement without spending money. He emphasizes optimizing your audience by keeping only targeted leads and inspiring individuals, engaging with your audience through Facebook Messenger, and posting content that resonates with your niche. Dave also introduces 'CPR' for algorithm optimization: Comment, Post, and Reply. He advises against selling in posts and suggests using a pre-sales process in Messenger. He also mentions Unipro, a tool that automates lead generation and nurturing on Facebook.

Takeaways

• 🔍 Optimize your Facebook account to increase engagement without spending money.
• 👥 Ensure your Facebook friends list consists of legitimate leads and inspiring individuals to improve content visibility.
• 🗣️ Engage with your audience by commenting on their posts to increase the likelihood of them seeing and engaging with your content.
• 📈 Use the CPR method (Comment, Post, Reply) to optimize your Facebook algorithm and boost content reach.
• 📝 Create niche-specific content to attract and engage your target audience effectively.
• 👪 Share personal posts sparingly to build a connection with your audience, while maintaining a focus on business-related content.
• 📊 Analyze past content performance to identify what types of posts garner the most engagement and replicate successful strategies.
• 🚫 Avoid selling directly in your posts to prevent reducing engagement and potential alienation of your audience.
• 💬 Utilize Facebook Messenger for private conversations to nurture leads and make sales after initial engagement.
• 🛠️ Consider using tools like Unipro to automate lead generation, audience nurturing, and sales processes on Facebook.

Q & A

What is the main focus of Dave's video from Unipro?

The main focus of Dave's video is to demonstrate how to optimize a Facebook account to increase engagement across all Facebook posts without spending any money.

How can optimizing your Facebook account lead to more engagement?

Optimizing your Facebook account can lead to more engagement by ensuring your content reaches the right audience, engaging with your audience through comments and replies, and creating content that resonates with your niche.

What is the first optimization step Dave suggests for increasing Facebook engagement?

The first optimization step Dave suggests is to optimize your audience by removing anyone who is not a legitimate targeted lead or an inspiration, and ensuring you are connecting with those who belong in your audience.

Why is it important to connect with your audience on Facebook Messenger?

Connecting with your audience on Facebook Messenger is important because it helps build a personal relationship, which can prompt them to engage with your future content, thus optimizing your audience.

What does the acronym 'CPR' stand for in the context of optimizing the Facebook algorithm?

In the context of optimizing the Facebook algorithm, 'CPR' stands for Comment, Post, and Reply. It's a strategy to engage with others' content, create your own, and respond to comments on your posts to show Facebook you're active and engaged.

How much time should be spent commenting on others' posts as part of the 'C' in CPR?

As part of the 'C' in CPR, you should spend about 5 to 10 minutes commenting on other people's posts, especially those whose engagement you want on your future posts.

What is the recommended ratio of business to personal posts on Facebook according to Dave?

Dave recommends a ratio of 75% business posts to 25% personal posts on Facebook to maintain relevance to your audience while also revealing your personal side.

How can looking at past content help in optimizing future Facebook posts for engagement?

Looking at past content allows you to identify trends and types of posts that received the most engagement. This insight can guide you in creating similar content to optimize for engagement in the future.

Why should you avoid selling directly in your Facebook posts according to Dave?

You should avoid selling directly in your Facebook posts because it can scare people away, reduce engagement, and potentially harm the engagement on future posts. Instead, focus on creating engaging content and use private messenger conversations for sales.

What is the secret tool Dave mentions that can help automate the process of finding and nurturing leads on Facebook?

The secret tool Dave mentions is Unipro, a software that automates the process of finding ideal leads on Facebook, nurturing them, and moving them towards making a purchase.

Outlines

00:00

📈 Optimizing Facebook for Maximum Engagement

Dave from unipro introduces the video's focus on optimizing Facebook accounts to increase engagement without spending money. He shares an example of a successful post with high engagement rates and emphasizes that optimizing the audience is crucial for content visibility and engagement. Dave discusses the importance of having a targeted audience and suggests removing friends who are not potential leads or sources of inspiration. He also advises personalizing connections through Facebook Messenger to foster engagement.

05:01

🗣️ Enhancing Algorithm Recognition through CPR Strategy

The video continues with Dave explaining the CPR strategy to enhance Facebook's algorithm recognition. 'C' stands for commenting on others' posts to increase the likelihood of your content being seen by those users. 'P' is for posting your own content after engaging with others. 'R' is for replying to comments on your posts to show engagement, which Facebook rewards by promoting content. Dave demonstrates how to use Facebook's professional mode to analyze past successful posts and adapt future content strategies accordingly.

10:02

🎯 Creating Niche-Focused Content for Engagement

Dave stresses the importance of posting niche-specific content to maintain audience relevance and interest. He advises against posting off-topic content, even if it's personally interesting, as it can dilute the effectiveness of the optimized audience. An exception is made for personal posts that humanize the business owner, as long as they align with the overall brand image. Dave also shares a strategy for analyzing past content performance to inform future content creation, advocating for a balance between business and personal posts.

15:03

🛠️ Leveraging Unipro for Business Growth on Facebook

In the final paragraph, Dave introduces Unipro, a software tool designed to automate lead generation and audience nurturing on Facebook. He claims Unipro has significantly impacted his business and encourages viewers to try it for themselves. Dave concludes the video by inviting viewers to like the video and comment with questions, emphasizing his willingness to help. He also reiterates the importance of using Unipro for accelerated business growth on Facebook.

Keywords

💡Engagement

Engagement in the context of the video refers to the interactions that users have with content on Facebook, such as likes, comments, and shares. It is a key metric for measuring the success of a post, as higher engagement indicates that the content is resonating with the audience. The video emphasizes optimizing Facebook posts to increase engagement, which can lead to more visibility and potentially more leads for a business.

💡Optimize

To optimize, in the video, means to make changes or adjustments to improve the performance or effectiveness of a Facebook account in terms of user engagement. The speaker discusses various strategies such as optimizing the audience, algorithm, and content to enhance the visibility and appeal of posts, thereby increasing the likelihood of user interaction.

💡Audience

The audience, as discussed in the video, refers to the group of people who follow or are connected to a Facebook account. The video stresses the importance of having a targeted and relevant audience to ensure that the content reaches the right people who are more likely to engage with it. This is part of the optimization process to increase engagement.

💡Algorithm

The Facebook algorithm is the set of rules that determine which posts appear in a user's news feed. The video suggests optimizing the algorithm by engaging with others' content and responding to comments on one's own posts, which can signal to Facebook that the user is active and engaged, potentially leading to increased visibility of their posts.

💡Leads

Leads are potential customers who show interest in a product or service. The video mentions that there are tons of leads on Facebook, and the goal of optimizing a Facebook account is to ensure that content reaches these leads, encouraging them to engage and potentially convert into customers.

💡Content

Content in this video refers to the posts, images, videos, or any other material shared on a Facebook account. The speaker advises creating content that is specifically tailored to the niche or target audience to increase the likelihood of engagement. The video also discusses analyzing past content to understand what types of posts have been most successful in garnering engagement.

💡Niche

A niche, in the context of the video, is a specific segment of the market that a business targets. The video emphasizes the importance of creating content that is relevant to this niche to attract and engage the right audience. This helps in building a community of followers who are interested in the business's offerings.

💡Personalization

Personalization in the video is about adding a personal touch to the content to make it more relatable and engaging to the audience. The speaker gives an example of sharing personal life updates alongside business content to let the audience get to know the person behind the brand, which can foster a stronger connection.

💡Sales Script

A sales script is a pre-planned sequence of persuasive messages designed to guide a sales conversation towards a purchase. The video mentions a sales script for Facebook Messenger that can be used to convert engaged leads into customers by nurturing them through private conversations.

💡Unipro

Unipro, as mentioned in the video, is a software tool that automates the process of finding and nurturing leads on Facebook. It is described as a secret tool that can optimize the audience, engage the algorithm, and assist in sales conversion, thus potentially increasing business growth.

Highlights

Dave from unipro shares tips to optimize Facebook accounts for increased engagement.

Optimization can lead to thousands of engagements on posts without cost.

An example post achieved 11,000 Impressions with 50% engagement rate.

Content creators often feel discouraged by low engagement rates.

Optimizing the Facebook account is suggested over switching platforms or running ads.

The importance of having a targeted audience for effective content visibility.

Dave's past issue with an untargeted audience affecting business growth.

How to identify and keep legitimate leads and inspiring individuals in the friend list.

The negative impact of competitors in the audience and when to remove them.

The significance of personally connecting with new audience members via Facebook Messenger.

Optimizing the Facebook algorithm through the CPR method: Comment, Post, Reply.

The 'Comment' step involves engaging with others' content to increase visibility.

The 'Post' step is about creating content after engaging with others.

The 'Reply' step emphasizes the importance of responding to comments on your posts.

Creating content specific to your niche is crucial for audience relevance.

A strategy for mixing personal and business posts to build a connection with the audience.

Analyzing past content performance to optimize future posts for higher engagement.

The rule of thumb for post composition: 75% business and 25% personal.

Avoid selling in posts; instead, use engagement to start private sales conversations.

Introduction of unipro, a tool that automates lead generation and nurturing on Facebook.

Encouragement for viewers to check out unipro for business growth.

Transcripts

hey this is Dave from unipro and in this

video I'm going to show you how you can

optimize your Facebook account so that

you get more engagement across all your

Facebook posts these optimizations they

can take you from getting just a small

handful of engagements comments likes on

your content to getting thousands of

engagements like this one let's take a

look at the insights for this particular

post you can see it's got about 11,000

Impressions it was reached by almost

7,000 individual people but check this

out out of those 7,000 people who saw it

about half of them engaged which is

amazing and that's what you can do for

your Facebook post as well you just need

to optimize your Facebook account and

the best part is it doesn't cost a cent

so let's dive

in so you're out there busting your butt

creating all kinds of content on

Facebook but it feels like nobody's

seeing it you take a look at your stats

your insights and you see you get a

couple likes you maybe get the odd

comment it's always the same people

commenting maybe most of the comments

are coming from your mom or your friends

and that can be really disheartening it

can make you wonder is it even

worthwhile creating all this content for

Facebook if it's not going to get in

front of people and get the right people

in engaged and you might start thinking

well maybe I'm going to go to a

different platform maybe I need to be on

Tik Tok maybe that's what you're

thinking or maybe someone told you you

got to start running Facebook ads but

I'm going to tell you something neither

of those is true there are tons of leads

for your business on Facebook right now

you just need to optimize your account

so that you're getting your content in

front of the right people so that the

right people can engage and again you

don't need to pay for this optimizing

your Facebook account is completely free

and that's why I'm going to take you

through three optimizations that I've

made for my account it made a world of

difference and you can do this as well

the first optimization is optimize your

audience quick story my first online

business ever was an online Fitness

business that targeted moms targeted

only women there were no products or

services for men at all but I had a

problem inside my Facebook audience my

friends and my followers there were a

lot of people who knew me personally and

back then one of the things that I like

to do was play a lot of Ultimate Frisbee

so I had all these Ultimate Frisbee

friends these Ultimate Frisbee followers

well guess what happened when they saw

content that was intended to attract my

Target demographic my cont content was

all about weight loss for moms so when

my Ultimate Frisbee friends saw that

content and didn't engage that hurt my

business because it was sending a signal

to Facebook saying nobody cares about

Dave's content and that's why it's

really important to optimize your

audience so I'm going to show you how to

do that right now I'm going to go over

to Facebook here and I'm on my all

friends Tab and I'll show you how to get

there I'm actually going to go back to

Facebook and you can see over here in

the top leand corner it says friends if

you don't see that you can simply click

on see more and it'll be somewhere here

in the drop- down menu and then go down

to the all friends selection it's going

to take you over to this page here and

then you can see all the friends in your

list now it's really important that

there's only two types of friends inside

your friend list the number one most of

your friends should be legitimately

leads these are people who either have

shown interest in what it is that you

have to sell or there's a high

likelihood that they may do so in the

future so these are targeted legitimate

leads that's the first type of person

that you want to keep in your friends

list and when I go through here let's

take a look at the first example here

Rachel I see that she says I coach women

who want to do more with God we change

words and actions to make life more

beautiful so she's running a coaching

business well my business now now does

serve coaches and so Rachel is a perfect

fit for my audience because she's a

legitimate lead so you want to go

through and take a look for legitimate

leads the second type of person you

might keep in your audience are people

that will inspire you people for

inspiration I'm going to show you an

example here I'm going to go over to

this is someone you can see here that

Lucas and I are friends you can see that

we're already connected on Facebook so

he's part of my audience Lucas Rubik

he's an investor entrepreneur true

Seeker owner of crypto Labs so someone

who's dealing in crypto are they

necessarily a lead for my business no

but there is something unique here about

Lucas Lucas lives in Vancouver British

Columbia and that happens to be the city

where I live and so I do like to have

some other entrepreneurs who live

locally to me because I like to see what

they're doing I like to see what's going

on in my city from an entrepreneurial

perspective so there's an opportunity

for me to be inspired by having Lucas in

my network even though he's unlikely to

become a Pang customer at some point and

so that's what you want to do is you

want to be going through and looking for

legitimate leads and then people who

inspire you now I do want to make

mention about that second group the

inspiration group if you have a lot of

your competitors inside your friends

list inside your audience and you notice

that as their posts come through your

Facebook feed you feel like you're

comparing yourself maybe to their

business or to their physique or to

whatever it is that they're

accomplishing in life you feel like when

you see their post it actually makes you

feel worse about your own position then

that's a signal it's time to get rid of

these people no longer are they

inspiring you they're actually pulling

you down so to optimize your audience

you can go through your friends list

take a look at these different people

and ask yourself is this a legitimate

targeted lead or is this someone who's

inspiring me to help me grow my business

faster and everyone else if they're not

a targeted legitimate lead and they're

not inspiring you get rid of them you do

not want them in your audience and for

the same reason that I mentioned earlier

when I had Ultimate Frisbee people in my

audience they were reducing the number

of real leades who are seeing and able

to engage on my content you don't want

that happening with your business now

I'm going to tell you one more little

side note as you're going through an

optimizing your audience here's another

check that you want to do it's important

that when someone comes into your

audience you connect with them

personally and the best way to do that

is through Facebook Messenger sending

your new friends a message and so as

you're going through here you might want

to do this I'm just going to go through

each one of these friends and I'm going

to go over here let's say to Rachel I'm

going to click on message and notice

that we're already a messenger

conversation so that shows that I've got

a legitimate lead in my audience and

then after reached out I've started a

conversation again this is helping

optimize your audience you have the

right people in your audience and you're

already engaging those people in

messenger which is going to prompt them

to engage on your future content so you

can see here I've already engaged Rachel

I'll go over here to Paul and let's take

a look at messenger already engaged Paul

here let's take a look at Arden already

engaged Arden and so you just want to

make sure that you're in conversation

with all your friends so that's the

first optimization optimize your

audience remove everyone who's not a

legitimate targeted lead remove everyone

who's not inspiring to your business and

then make sure you're connecting with

everyone who does belong in your

audience simply doing these steps is

going to work wonders for your

engagement now your audience is made up

of the right people so when you post

content it's going to get in front of

the right people and because you're

engaging those people inside inside a

messenger like I said there's a much

higher likelihood that they're going to

engage back with you on your content

this is so important because remember

the best content shown to the wrong

audience is the worst content and so you

can't afford to be investing a lot of

time and energy in creating content only

to put it in front of the wrong audience

optimize your audience the second

optimization is to optimize your

algorithm optimize your Facebook

algorithm and this simply means that

you're going to take a few steps that's

going to show Facebook you're doing the

right things on Facebook you're doing

what Facebook wants you to do therefore

when you post content Facebook is more

likely to reward you it's more likely to

push your content in front of your

audience which we've already optimized

so you've got the right leads in your

audience therefore more people are going

to see your content and more people are

going to engage well how do you do this

how do you optimize your algorithm I'm

going to show you three steps under the

acronym CPR CPR let's take a look at the

C which stands for comment before you

post any content you want to go and do

something that Facebook loves and you

know what Facebook loves it loves it

when you comment on other people's

content why does Facebook like this well

you can just imagine other Facebook

users when you comment on one of their

posts how does it make them feel makes

them feel good right they get excited

they get a little dopamine rush and that

means they're more likely to come back

and create more content on Facebook

Facebook loves this and it's going to

therefore reward you also what Facebook

is going to do is when you comment on

someone's post the next time you post

it's almost guaranteed that this person

you just commented on they're going to

see your content Facebook is giving them

a chance to reciprocate to say hey I saw

you engaged with me now I'm going to

engage with you so you can be very

targeted with this to comment on

people's content if you want them to see

your future posts so here's how the C

might actually look I'm going to go over

to Facebook and I'm just going to go

into my newsfeed here and let's just say

I wanted Aaron to see my future content

I just come down here and maybe give

this post a like and then I'll drop a

quick comment here so he says this will

be the best place to raise your family

in America that's a promise I'm just

going to say where is this

picture from simple as that now I'm

going to move down take a look at the

next post that's a sponsored post I'm

going to skip over that and so I'm

looking for posts that are actually from

my Facebook friends my real audience so

let's come on down here I've got Zade he

says if you're about creating multiple

assets follow me if not keep scrolling

and I'm just going to click here and I'm

going to

say keep it up and then I'm going to tag

him in this one and I'm going to say

keep it up say

simple as that so the c means you're

going to go into your newsfeed and

you're going to comment especially on

people's posts if you want those people

to see your post now how much time do

you actually need to spend doing this do

you need to do this for hours and hours

no just before you go and create your

piece of content spend 5 to 10 minutes

doing exactly what I just showed you

doing simple little comments on other

people's posts that's the C in CPR the P

simply means post take the next few

minutes after you've done your comments

and go ahead and create your own piece

of content that's the P you've got

commenting 5 to 10 minutes then then you

create your post that's the p and then

the r is to make sure that you reply as

comments come in let me show you an

example over here here's one of my posts

that says Lucy and I saw inside a

coaching program that sold over $100

million on Facebook it's impressive want

to see what makes it so special and

you'll notice I've got a bunch of

comments here let's go and I'm going to

filter these comments by the newest ones

and as I scroll down here you'll see

there's a lot of replies now you can do

this manually I do use a tool that

automates this for me but the key here

is that you're optimizing your Facebook

algorithm you're showing Facebook that

you're super engaged that when people

engage with your content you're going to

engage right back and Facebook loves

this because it knows that if you engage

people when they comment on your posts

those people are more likely to enjoy

their Facebook experience they're more

likely to stick on Facebook which is

exactly what Facebook wants so that's

the formula for optimizing your Facebook

algorithm CPR comment post reply the

third optimization that's going to make

a world of difference for you getting

more engagement on your posts is to

create content for your Niche so let me

give you an example imagine you're a

fitness coach and you're creating an

online Fitness business but you're also

really interested in politics now it

could be tempting during election time

for you to be posting all your political

views but those views aren't necessarily

interesting to your audience and

remember you already spent time

optimizing your audience it doesn't make

sense to serve up content that's not

going to be appealing or relevant to

that audience so it's really important

that you post content specifically for

your Niche now there is one exception

and I'll show you an example here here's

a post that I made on my personal

profile and it says last night Mexico

back to Vancouver winter and it just

shows a picture of Lucy my wife and our

daughter Yuna and you might look at that

and say well that's not relevant to your

audience and that's true my audience is

full of online business owners who are

using Facebook to grow their businesses

is this picture relevant and the answer

is no not directly however I do want my

audience to get to know me I do want my

audience to know a little bit about my

family a little bit about my values a

little bit about what I stand for aside

from just the business side of Dave and

you can do this as well you can sprinkle

in personal posts the reveal that

personal side of you amongst all your

business posts but it's important not to

be distracted and post too much of this

content the rule of thumb that I like to

use is 75% business posts and then 25%

personal posts and that'll likely be a

safe rule of thumb for you to follow as

well the next thing that you can do to

make sure you're optimizing your content

for more engagement is to Simply take a

look at what's worked in the past I show

you how to do this I'm over here on

Facebook I'm going to click on my

personal profile here to do this step

you do need to have professional mode

turned on and so if you go over here to

these three dots you'll notice mine says

turn off professional mode you're going

to want to have yours turned on if it's

not already turned on so from here

you're going to click on view tools and

this is going to take you into your

professional mode dashboard then what we

want to do is go down to Content and

this is going to show you all of your

content it's also going to show you your

reach so how many people saw that piece

of content and then how many people

engaged on that content and so you can

simply take a look at the piece of

content here and see the ones that have

the most engagement and start creating

more posts like that or you could add a

filter here check this out you'll notice

that by default I've got a date filter

on here so it's showing me my most

recent post first I'm going to click on

this down arrow and then what I want to

choose is engagement and what this does

now is Facebook is pulling out my posts

that have received the most engagement

and it's very interesting you're going

to notice a big difference when we look

at this list versus the previous list

notice this list here so I'm going to

start with this one this particular post

has about 7,000 people reached and has

about 3,000 engagements so about 50% of

people when they see this post they

engage that's incredible let's take a

look at the next one this one has about

3600 people reached and almost 900

engagements this one has 3600 people

reached almost 900 engagements this one

has 3200 people reached in almost 700

engagements and notice the trend here

out of the post that I created that

received the highest engagement what's

similar well you'll notice by this icon

over here all of these are text only

posts and so this is really revealing if

I want more engagement and if I'm

posting a lot of pictures or a lot of

videos that aren't getting much

engagement but I notice in here inside

my professional mode dashboard that I

get a ton of Engagement when I post text

only well now that's a good indicator to

me that I should probably start creating

more content this text only and you can

do this as well you're going to see

Trends in here that will allow you to

optimize your content based on what's

worked in the past for gaining

engagement now one other side note when

it comes to optimizing your content for

engagement is that it's crucial that you

do not sell in your post I'm going to

show you an example here this post here

from Kevin he says 5-day video challenge

sign up is live for first time people

get 50% off with code action Taker and

you can notice here this got 26 comments

so it's not as if it got no engagement

at all however I guarantee there are

people who saw this and thought 50% off

well I wonder what the full price is or

50% off why is he trying to sell to me

you really want to avoid putting any

messaging inside your content that

suggests there's something to buy

there's some sort of sale there's some

sort of promotion those types of content

that are selling typically scare people

away reducing the engagement you're

going to get on that post and

potentially reducing the engagement

you're going to get on future posts

instead what you want to do is put out

content that's optimized for engagement

and then when people engage strike up a

messenger conversation which is private

it's behind the scenes and there's your

opportunity to make a sale Kevin might

have had great success if he had posted

something like want to use video to make

more sales drop a comment below then in

that case assuming Kevin's audience is

optimized his algorithm is optimized as

people start to see that post they're

going to start commenting which then

gives Kevin an opportunity to reach out

messenger and make the sale in messenger

well you might be asking well how do I

do that how do I make a sale in

messenger and if you've never had a

sales script that works really well in

messenger I've got an awesome script to

share with you it's an entire pre-sales

process that takes leads who engage in

your content and warms them up in

messenger so that they're ready to buy

from you and the cool thing about this

pre-sales process it works for old leads

who have already seen a lot of your

content as well as brand new leads who

haven't been nurtured at all so if

you're interested in seeing how you can

book more sales calls or sell Right In

messenger I'll put a link to the

resource in the description of this

video and you can get access there I

know we just covered a lot so here's a

quick recap if you want to get more

engagement on all your Facebook posts

there's three things that you need to

optimize within your account first you

need to optimize your audience second

you need to optimize your algorithm and

then third you need to optimize your

content once you do these three

optimizations your posts are going to be

seen by more people they're going to be

seen by the right people and you're

going to start getting more and more and

more engagement but in full transparency

I also have a secret tool and that

secret tool is called unipro unipro is a

software that goes out on Facebook it

finds your ideal leads it brings those

leads over into your audience starts to

nurture those leads for you it gets them

into conversation and it moves them

towards making a purchase from you

unipro has been a game changer for my

business and I know it's going to be a

game changer for you as well so go over

to uno.com and check it out that's what

I got for you in this video If this

video was helpful give it a like and if

you have any questions or comments about

gaining engagement on Facebook go ahead

and drop those in the comments section

below I'm happy to help out and again if

you want to grow your business and you

want to do it faster you got to check

out unipro go over to uno.com I know

you're going to love it thanks for

checking out this video can't wait to

see it in the next video