THC 1 | Lesson 1 | Part 2/3

Summary

This educational video script delves into the nature of tourism, distinguishing between domestic and international travel and their respective challenges, such as language barriers and currency differences. It explores tour types, including package and independent tours, and emphasizes the intangible nature of tourist products, which are characterized by their service-based, psychological appeal, and variable quality over time. The script also discusses tourist destinations as geographical units offering attractions, amenities, and accessibility, highlighting the unique characteristics of tourism as a labor-intensive, people-oriented, and dynamic industry with seasonal fluctuations.

Takeaways

• 🌐 The nature of a tour is categorized into domestic and international travel, with the latter involving language barriers, currency conversion, and documentation requirements.
• 🧳 Tour types are divided into package tours, which are arranged by travel agencies or tour operators, and independent tours where travelers arrange their own itineraries.
• 🏞️ Tourist products are intangible, including experiences like scenery, historical monuments, and services provided by the tourism industry.
• 🎢 Tourist destinations are geographical units where tourists visit and stay, differentiated from tourist spots, which are specific places within those destinations.
• 🏨 Tourist destinations are characterized by attractions, amenities, and accessibility, with attractions further divided into natural and man-made sites.
• 🛍️ Tourist products are unique in that they are not brought to the tourist but are experienced at the destination, and they are not used up or depleted with use.
• 👥 The tourism industry is labor-intensive, requiring a significant workforce for construction, operation, and service provision.
• 🤝 Tourism is people-oriented, focusing on the provision of services and experiences rather than tangible goods.
• 🌡️ The industry is seasonal, with peak and low seasons affecting demand, supply, and pricing of tourist products and services.
• 🌟 Tourism is dynamic and multi-dimensional, adapting to changing tourist interests and requiring continuous innovation in products and services.

Q & A

What is the main topic of the lesson in the provided transcript?

The main topic of the lesson is the meaning, importance, and history of tourism, focusing on the nature of a tour, types of tourism, and characteristics of tourist products and destinations.

What are the two subtypes of domestic and international travel as mentioned in the script?

Domestic travel refers to destinations within the national borders or the specific country itself, while international travel involves traveling abroad or outbound to different countries.

What are the three barriers to consider when traveling internationally according to the script?

The three barriers to consider for international travel are different languages, different currencies that need to be converted, and documentation requirements such as passports and visas.

What is the difference between a package tour and an independent tour as described in the transcript?

A package tour or inclusive tour is arranged by a travel agency and involves either a tour operator or travel agents selling pre-arranged packages. An independent tour, on the other hand, is arranged by the traveler themselves, often referred to as a DIY tour, and can be either individual or group-based.

What are the characteristics of a tourist product as outlined in the script?

The characteristics of a tourist product include being a service, having psychological attraction, varying in standard and quality over time, and having a fixed supply as the product is the experience at a specific destination.

How are tourist destinations defined in the script?

Tourist destinations are defined as geographical units where tourists visit and stay, differentiated from tourist spots which are specific places within the destinations where tourists engage in recreational activities.

What are the three basic factors considered for tourist destinations as mentioned in the script?

The three basic factors for tourist destinations are being an attraction (either site or event), offering amenities such as hotel facilities, and having accessibility in terms of transportation to reach the destination.

What are the seven characteristics of tourism listed in the script?

The seven characteristics of tourism are: the product is not brought to the tourist, the product is not used up, tourism is labor-intensive, tourism is people-oriented, tourism is multi-dimensional, the industry is seasonal, and the industry is dynamic.

How does the script differentiate between tangible and intangible products in the context of tourism?

Tangible products can be perceived by the senses easily and are physical, like food or rooms in a hotel. Intangible products, on the other hand, are services that cannot be easily perceived by the senses, such as the experience of visiting a historical monument or the services rendered by the airline industry.

What are some examples of man-made attractions mentioned in the script?

Examples of man-made attractions mentioned in the script include churches like the Molo Church in Iloilo, Bahrain, and the Bell Tower in Burgos.

How does the script describe the tourism industry in terms of seasonality?

The script describes the tourism industry as seasonal with peak and low seasons. Peak season is when demand is high and supply is low, typically during sunny or summer seasons, while the low season is when demand is low due to weather disturbances, leading to lower profits and higher supply.

Outlines

00:00

🌏 Understanding Domestic and International Tourism

The first paragraph introduces the nature of a tour, distinguishing between domestic and international travel. Domestic travel is characterized by ease of access within one's own country without the need for additional documents, while international travel involves crossing borders and dealing with language barriers, currency exchange, and documentation requirements such as passports and visas. The paragraph also discusses the types of tours, including package or inclusive tours arranged by travel agencies and independent tours where travelers organize their own itineraries, highlighting the differences between group and individual travel experiences.

05:03

🏖️ Tourist Products: Characteristics and Types

This paragraph delves into the concept of tourist products as intangible services, contrasting them with tangible manufactured goods. It outlines the characteristics of tourist products, such as their service nature, psychological appeal, variability in standard and quality, and the fixed supply of the product which is only available at specific destinations. The paragraph further explains the concept of tourist destinations as geographical units where tourists visit and stay, differentiating between tourist destinations and spots, and emphasizing the importance of attractions, amenities, and accessibility in defining a successful tourist destination.

10:07

🏰 Exploring Man-Made and Natural Attractions

The third paragraph focuses on the types of attractions within the tourism industry, categorizing them into man-made and natural. Man-made attractions include structures like churches and bell towers, while natural attractions encompass landscapes, bodies of water, and other natural formations. The paragraph also touches on event attractions, which are significant cultural festivals and hallmark events that draw tourists to specific destinations, contributing to the appeal and uniqueness of the tourism experience.

15:08

🛣️ Tourism Industry Dynamics and Characteristics

This paragraph examines the characteristics of the tourism industry, highlighting its labor-intensive nature, people-orientation, and multi-dimensional phenomenon. It discusses the industry's seasonality with peak and low seasons affecting demand and supply, and the dynamic nature of tourists' interests, which drive the industry to innovate and adapt. The paragraph emphasizes the importance of services in tourism and the need for continuous improvement to meet the evolving preferences of tourists.

20:08

🎉 Conclusion and Invitation to Further Learning

The final paragraph concludes the lesson by summarizing the topics covered in the video and inviting viewers to a video conference for further discussion. It encourages continued learning and exploration of the themes introduced, emphasizing the importance of understanding the multifaceted aspects of tourism, and thanking the audience for their attention and participation.

Keywords

💡Tourism

Tourism is the activity of traveling, typically for leisure, to places outside one's usual environment. In the video, it is the central theme, discussing its meaning, importance, and history. The script explores different aspects of tourism, such as domestic and international travel, and the various elements that constitute the tourism industry.

💡Domestic Travel

Domestic travel refers to traveling within one's own country. The script differentiates it from international travel by noting that it usually requires less documentation and is generally easier due to the absence of language barriers and currency conversion issues.

💡International Travel

International travel involves going abroad to destinations outside one's home country. The video mentions the challenges of language differences, currency conversion, and documentation requirements such as passports and visas as part of international tourism.

💡Package Tour

A package tour is a type of pre-arranged travel where a travel agency organizes and sells a combination of travel components. The script explains that it can be arranged by a tour operator or sold directly by travel agents, offering convenience to tourists who prefer a structured travel plan.

💡Independent Tour

An independent tour is when travelers arrange their own trip without the assistance of a travel agency. The video describes it as a 'do-it-yourself' approach, which can include both individual and group travel, appealing to those who prefer flexibility and personalization in their travel experience.

💡Tourist Products

Tourist products are the offerings that tourists purchase during their travels, which are primarily intangible services. The script discusses their characteristics, such as being a service, psychological attraction, and varying standards and quality over time, exemplified by the different experiences tourists might have depending on the season of travel.

💡Tourist Destinations

Tourist destinations are geographical locations that attract visitors for tourism purposes. The video distinguishes between destinations and spots, with destinations being broader areas like a province or town, while spots are specific points of interest within those areas, such as attractions or events.

💡Intangible Products

Intangible products refer to goods that cannot be physically touched or seen but are experienced or consumed, such as services. The script mentions that tourist products are mostly intangible, including experiences like visiting historical monuments or enjoying the scenery.

💡Tangible Products

Tangible products are physical items that can be touched and seen. In the context of the video, while most tourist products are intangible, there are also tangible aspects, such as the food served at a restaurant or the physical rooms offered by hotels.

💡Characteristics of Tourism

The script outlines several characteristics of tourism, including the fact that tourists go to the product rather than the product coming to them, the non-consumption of the product in the traditional sense, and the labor-intensive nature of the industry. These characteristics define the unique aspects of tourism as an economic activity.

💡Seasonality

Seasonality in tourism refers to the fluctuating demand for travel during different times of the year. The video explains the concept of peak and off-peak seasons, where peak season has high demand and potentially higher prices, while off-peak season has lower demand and prices, affecting the tourism industry's operations and strategies.

Highlights

Introduction to Part Two of Lesson One focusing on the meaning, importance, and history of tourism.

Definition and differentiation between domestic and international travel.

Barriers to international travel, including language differences, currency conversion, and documentation requirements.

Explanation of basic greetings in foreign languages as an example of overcoming language barriers.

Types of tours: package tour and independent tour, with their respective subtypes.

The role of travel agencies and tour operators in arranging package tours.

Characteristics of tourist products as intangible and their comparison to tangible manufactured products.

Examples of tourist products including sceneries, historical monuments, and services from airlines and food establishments.

Characteristics of a tourist product, emphasizing its service nature and psychological attraction.

Discussion on the variability of standard and quality of tourist products over time due to factors like weather.

The fixed supply of tourist products, highlighting the experiential nature of tourism.

Differentiation between tourist destinations and tourist spots, with examples of each.

Basic factors of tourist destinations including attractions, amenities, and accessibility.

Characteristics of tourism industry such as the product not being brought to the tourist.

Tourism as a labor-intensive industry requiring significant manpower for services.

Tourism's orientation towards people and service provision.

Tourism as a multi-dimensional phenomenon with dynamic and static elements.

Seasonality in the tourism industry with peak and off-peak seasons affecting demand and pricing.

The dynamic nature of the tourism industry, adapting to changing tourist interests and preferences.

Conclusion and invitation to further discussions in video conferencing for deeper insights.

Transcripts

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hello again class and i would like to

welcome everyone

in our part two of lesson one which is

entitled

the meaning importance and history

of tourism in the stream and the first

topic that we need to deal in part two

is the nature of a tour and nature of a

tour is subdivided into two types

the first one is according to the

destination

for the first one we have two subtypes

which is the domestic

and international travel for us to

differentiate the two

when we talk about domestic travel we

are

looking for destinations inbound or in

the national sense or

in the specific country itself unlike

for

international tours or international

tourism

we will be dealing here with travels

abroad or outbound

the only difference between the two is

in domestic

it is easier to travel because we will

not be needing

any um documents at the same time there

are no barriers

to compel unlike for the international

travel

that we have three barriers to consider

and the very first bar

to consider is the different languages

so since we are traveling outbound we

will be expecting

that their language is very different

from our language itself

so it is very important to have an idea

of the language that they are using as

well specifically those basic terms like

on how to greet

like in japan they are greeting

good morning by ohio saimas or

they want to say hello in japanese we

call it konichiwa

and some other languages depending on

the country

where we will be traveling the next one

is

the different currencies since we are

traveling from

outbound we have to convert our money

into their specific currency and this

will be having specific values at the

same time very different from what we

have

in the national point of view and of

course lastly

we will also be dealing with the

documentation requirements

that would include the passports visa

of course tickets for both domestic and

international

travel so those are the barriers to

consider

secondly is according to the type of a

tour

and the first one is the package tour or

the inclusive tour

wherein it is arranged by a travel

agency

under which we have two different types

the very first one

is it is actually done by the tour

operator

and the other one is done by what we

call travel agents

of course travel agents are direct

sellers of tour packages coming from the

packages

done by the tour operators so

at first hand the tourist would have to

go to the travel agency

in order for him or her to book his or

her tour

then the travel agency would have to

consult it with a tour operator

if these tours are possible and what are

the inclusions at the same time

secondly is what we call the independent

tour

and from the word independent tour we

are arranging it by

our own so most likely we are considered

to be travelers

or backpackers or we consider our diy

tours there are two subtypes under which

we have the independent inclusive tour

wherein

you are traveling by yourself compared

to

the group inclusive tour you are

traveling with a group

but at the same time you arrange it by

yourself since it is called

a do-it-yourself tour or a diy

tours

the next topic that we need to deal with

are tourist products

and when we talk about tourist products

these are considered to be

intangible products intangible meaning

it cannot be perceived

by the senses easily and like for

manufactured products

that we are dealing with products which

are tangible and it can be perceived by

the census easily

it is actually what the tourist buys in

a specific destination

like for example the sceneries the

historical monument

the tour packages the services rendered

by

the airline industry the service is

rendered by the food establishment

at the same time the food itself which

is considered to be tangible

and of course the services rendered

by the hotels we're in we can buy

different types of rooms based on what

we

want there are different characteristics

of a tourist product

and the very first characteristic talks

about a tourist product which is a

service

since i have said that a tourist product

is mostly intangible we are pertaining

to

services that's what they sell and

examples were given

a while back the second one is

psychological in its attraction it is

because

we tend to um appreciate

what we have in the tourism industry

like for example

products that we buy such as the culture

of the people

that we experience in a specific place

their customs

their traditions their beliefs at the

same time

what are the norms of this people from

this

specific destination the third one

is what we call variety of standard and

quality over time

this means that the product that we are

buying are not consistent

not consistent in the sense that for

example

we are buying the same tour package

going to boracay

one tourist would have to buy it on a

summer season

and another tourist would have to buy it

on a rainy season

so the difference will be the attraction

is enjoyed more and much by the tourists

who availed during the summer season

because there are no traces of rain at

the same time there are no traces of

typhoons

unlike for the ones who bought it on a

rainy season

there are traces of typhoons and rains

at the same time they cannot enjoy as

much as they can

because of the weather disturbances

the fourth one is what we call the

supply of the product is fixed

that only means that the products are

only availed on a specific attraction

or place or destination itself at the

same time

we cannot bring home the product after

buying it because we are only buying

the experience so it only boils down to

what we call

characteristics as a service we're in

only the experience and at the same time

the services

are what we are buying and not the

specific place of destination itself

other than a tourist product we also

need to discuss what we call tourist

destinations

as products bought by the tourists in

the tourism industry

so tourist destinations are actually

geographical units

where the tourist visits and stays at

the same time

so there are actually differences

between what we call tourist destination

and

a tourist spot when we talk about a

tourist destination

this is actually the main

place that we consider like for example

the province itself

or the town itself and when we talk

about the tourist spots we are

pertaining to the specific places

in the town or in the provinces where in

the tourists

visits and enjoy the recreational

activities for example

in cebu since cebu is considered to be

a tourist destination we can find

several tourist spots

like for example if you wanted to

explore

downtown cebu then you can go to the

taoist temple

other than that in cebu they offer

the badian canyoneering in badian cebu

south of cebu they have also what we

call

oslob whale watching in oslo cebu so

these are specific

examples of tourist spots another

example

is palawan since palawan is considered

to be a tourist destination

the spots that we could consider in this

specific place

are the first one is koron palawan

we also have el nido palawan and we also

have

palawan which is found in the

southernmost part

of the palawan province and the palawan

islands at the same time

so this tourist destinations also

considers

three basic factors and the very first

factor is it is an attraction

since it is an attraction it can refer

to a site attraction or an event

attraction

a site attraction can be subdivided into

two as well

and we have the man-made attractions and

we also have

the natural attractions natural

attractions are talking about

the natural resources natural landscapes

natural forms of lands

bodies of water like for example beaches

mountains for for of to be specific we

have

mount apple other than that we also have

um man-made which are considered to be

typically man-made in the sense that we

are

considering um structures like for

example

churches in iloilo we have the model

church

if we talk destinations in the locality

we also have bahrain

other than that we also have the um

bell tower in burgos what

what they call as the cape bojador okay

so these are man-made compared to the

natural attractions other than site

attractions we also have event

attractions where

in event attractions are considered to

be hallmark events

or festivals like for example we have

the

sinulog festival in cebu we have the

nagyang festival

in iloilo we have the panagbenga

festival in baguio

and other festivals to be included under

event attractions

the second basic factor is what we call

amenities

and when we talk about amenities these

are considering

the offers of the hotel which the

tourists

can enjoy for example in a hotel

since they offer a room

and this room would have its facility

which we call bathroom

under which for the amenities that they

offer

other than that they have spa they have

pool they have um restaurants

the lobby itself and other examples of

amenities that they can avail

the third one is what we call

accessibility

and when we talk about accessibility

this are the means

and ways on how to reach the specific

destination

like for example are they are there

transportations

allowed to enter in the specific

destination or are there

transportations which can reach the

destination itself

when we go to a specific place or

tourist destination

or maybe a tourist spot as well so those

are

the three basic factors under the

tourist destinations

what are the differences between the

products that we offer in terms of

tangible and intangible at the same time

tourist destinations in the tourism

industry

now we will be discussing the

characteristics of tourism

and we have enlisted seven of them the

very first one is what we call

the product is not brought to the

tourist rather the tourists are

going to the specific destination in

order for us to enjoy the product

this is very typical at the same time

very obvious because unlike manufactured

products

we cannot bring these products into the

market where the tourists can buy it

uh other than that or rather we are

going to the specific destination and us

as tourists will have to avail the

product in a specific destination

of course if you want to go to boracay

for example

you cannot say that please deliver

boracay at my doorstep

that would not be possible and you as

the tourists would have to go to the

destination

in order for you to enjoy the tour at

the same time the recreational

activities offered in

boracay the second one is what we call

the products are not used up okay again

we differentiate it from the

manufacturing products

for manufactured products we are using

this

raw materials in order to produce the

products

since raw materials are exhausted and

limited

if the supply of the raw material is

already used up

then there will be no production of the

product anymore

unlike in the production

of a tourist destination for instance

the tourist destination is just

there so even if it is consumed by many

tourists

it is not actually used up or it is

still there and ready for new tourists

to explore the third one is

tourism is considered to be labor

intensive industry

and when we talk of tourism as a labor

intensive industry

we tend to come up with much

of the labor since we are dealing with

services as our

products for example if

a hotel is being built

we will be needing labor so as to

engineers

architects construction workers at the

same time

and after the hotel was already built

it doesn't stop there so man power

pulling

is still continuing because in order for

this hotel to operate

we will be still needing employees and

these are the chefs

the room attendant the managers and so

on and so forth

who will operate the hotel itself

the next one is tourism is people

oriented of course because since we are

providing much of the services rather

than

tangible products we will be needing

people or what we call

service providers in order for us to

execute

the products okay and the next one

is tourism is a multi-dimensional

phenomenon

therefore there are happenings events at

the same time

that happens or that occurs in the

tourism industry

because we are considering the elements

of dynamic and

static as we have said in the first part

of the video

we're in when we talk about dynamic it

pertains about the journey of the

tourist

while for static it pertains about the

stay at the same time the enjoyment of

the recreational activities

of this tourist the next one

is the tourism industry is seasonal in

the tourism industry we consider

peak and lindsey sun peak season is the

high sales season

while in season is considered to be the

low sales season

we're in during peak season tourists are

meeting the specific height we're in the

demand

is high but the supply is actually

low this seasons are considered to be

the sunny seasons or summer seasons of

the year in the philippines

that we can enjoy these tourist spots

unlike for the lindsay sun

these are the seasons where in people

tend not to go for travel because of

weather disturbances

and because of this profit is low at the

same time

the supply is high demand

is low therefore products to be sold

are considered to be low as well

so therefore during peak season

in order to cope up the expenses at the

same time the profit that should be

gained during the lin season they tend

to double up or triple up the prices

like for example a hotel which is sold

on a lean system at 500 pesos

we can sell it up to 1500

because it jogs up since the supply is

low

and the demand is higher and the last

one

is the industry is actually dynamic

dynamic in the sense that it is changing

because the tourists do have their own

interest

and this interests are actually changing

the best example for this

is us since we tend to look for

something new

in a specific product that we are

availing we tend

to consider also if we are the tourism

industry we tend to consider

also what are the changes that could be

done in order for us

to cope up and come up with examples of

products which are innovative

at the same time creative for the

tourists

to be interested in a specific product

so those are the seven characteristics

of

tourism

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[Applause]

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so thank you for listening again for our

part two

of our lesson two we hope that

in the video conferencing we'll be

giving more ideas

about the topics that has been discussed

in this video presentation

and happy learning everyone thank you

for watching