The Big Social Media Shift Nobody Notices

Summary

The video script discusses the impending 'creator crash' and the need for content creators to adapt to changing viewer preferences. It criticizes overly-produced, formulaic content and calls for a return to more authentic, personality-driven videos that foster genuine connections with the audience. The speaker encourages finding one's unique 'unfair advantage,' creating content true to personal interests, and embracing vulnerability and honesty. While algorithms still favor validated content, the focus should be on differentiation and building trust through rawness and relatability. Ultimately, the video aims to equip creators with strategies to thrive amidst the shifting social media landscape.

Takeaways

• 😐 The creator argues that people are getting tired of overly-edited videos lacking real substance on social media.
• 🔄 There is a shift back towards more authentic, raw and personality-driven content (social media 3.0).
• 🧐 Viewers struggle to form connections with heavily-edited videos that don't show the creator's face/personality.
• 👁 Algorithms seem to be favoring more genuine content over videos optimized purely for retention.
• ⚠️ Creators risk falling into the trap of formulaically replicating content that gets views rather than being unique.
• 🔑 To stand out, creators should find their 'unfair advantage' - what makes them memorable and different.
• 💯 Real expertise, documenting the journey transparently, and showing personality are advised over faking it.
• 🤳 Smaller creators may have a trust advantage over big influencers who are seen as inauthentic/shilling products.
• ⚖️ Balance creating unique, authentic content with some videos that follow proven formulas to appease algorithms.
• 💸 Significant income can be made with a relatively small but loyal audience by being genuine and trustworthy.

Q & A

What is the main topic being discussed in the video script?

The script discusses the ongoing changes in the content creation landscape, particularly in social media. It warns creators about a potential 'creator crash' if they don't adapt to these changes and provides insights on how to create memorable and future-proof content.

What are the key points made about the evolution of social media?

The script highlights that social media has evolved from its initial phase (Social Media 1.0) where it was about being social and sharing real, uncurated content, to the current phase (Social Media 2.0) where creators flood the scene with over-produced and over-edited content. It suggests that people are becoming tired of this style and that a shift back to more authentic and real content (Social Media 3.0) is happening.

What does the script suggest is the reason for people getting tired of over-edited content?

According to the script, people are developing a 'content shield' or 'bullshit radar' against over-edited content because it often lacks actual substance and is overcompensating for the lack of meaningful content. It also mentions that the rise of AI makes it harder to distinguish what's real or not, contributing to this fatigue.

What are some examples of creators mentioned who are doing well with more authentic content?

The script cites examples like a reaction video that got 1.2 million views in 24 hours by being memorable and future-proof, and James Smith, a fitness creator who is crushing it with real, honest content without excessive editing.

What advice does the script provide for creators to adapt and succeed in the changing landscape?

The script advises creators to find their 'unfair advantage' or unique selling point, create content that they personally would like to see, and allow their personality and authenticity to shine through without overcompensating with excessive editing. It also suggests being open about their journey and experiences, even if they are still learning.

What role does the script suggest excessive editing and retention editing play in the current content creation landscape?

The script argues that excessive editing and retention editing (frequent cuts, graphics, captions, etc.) are being overused by creators in an attempt to capture attention, but this approach often lacks substance and is becoming less effective as people develop a 'bullshit radar' against it.

How does the script compare the trust and credibility of small vs. large creators?

The script suggests that smaller, emerging creators may have an advantage in building trust and credibility with their audience, as people may perceive them as being more authentic and having less incentive to 'bullshit' or overhype products or services compared to larger, established creators who may have more sponsorships and financial interests.

What is the 'viral hooks database' mentioned in the script?

The script briefly mentions a 'viral hooks database' created by the speaker, which is a tool that tracks and analyzes viral and outlier videos on platforms like Instagram and TikTok. It helps identify what content is resonating and why, and can be filtered by niche, triggers, and other factors.

What is the significance of the phrase '10K' mentioned towards the end of the script?

The script invites viewers to comment '10K' on the video, promising to make a follow-up video explaining how to make money with a small audience of less than 10,000 followers, contrary to the perception that a large following is necessary for financial success as a creator.

What is the overall message or call to action for creators from the script?

The overall message and call to action for creators is to embrace authenticity, find their unique voice and advantage, create content that resonates with themselves and their audience, and not feel the need to overcompensate or conform to the excessive editing trends. The script encourages creators to focus on building a lasting and memorable presence, even if it means sacrificing short-term engagement initially.

Outlines

00:00

🌍 The Brewing Change in Content Creation

This paragraph discusses the impending shift in content creation, warning creators to adapt to the changes or risk getting left behind. It highlights the notion of a 'creator crash' and the growing dissatisfaction with boring, overproduced content. The speaker suggests that even content that was considered amazing just a few months ago is now perceived as dull. The paragraph sets the stage for exploring a new approach to content creation that doesn't rely on viral content.

05:02

🔄 The Cycle of Social Media and the Return to Authenticity

This paragraph delves into the evolution of social media, tracing its roots from the early days of sharing unfiltered content and fostering genuine connections, to the current landscape of overproduced and formulaic content driven by retention metrics. The speaker discusses the emergence of a new phase, 'Social Media 3.0,' where authenticity and realness are regaining prominence. The paragraph also touches on the potential impact of AI on content creation and the growing skepticism surrounding overly edited, inauthentic content.

10:04

🚀 Strategies for Standing Out and Building a Lasting Brand

This paragraph provides actionable strategies for creators to differentiate themselves and build a lasting brand. It emphasizes the importance of finding one's 'unfair advantage' – a unique trait or experience that sets them apart. The speaker encourages creators to identify gaps in their industry and create content they would personally want to see. The paragraph also discusses the value of authenticity, storytelling, and embracing the journey, even if it means sacrificing short-term gains. Additionally, it touches on the advantage smaller creators may have in building trust and credibility with their audience.

15:06

🔑 Embracing Authenticity and Fostering Genuine Connections

The final paragraph reinforces the importance of authenticity in content creation and building genuine connections with the audience. The speaker advises creators to avoid overcompensating for lack of knowledge or experience through excessive editing or fabrication. Instead, they should embrace their unique personalities and perspectives, even if it means initially sacrificing views and engagement. The paragraph also suggests striking a balance by occasionally creating content that aligns with algorithmic preferences while primarily focusing on setting oneself apart as someone authentic and relatable. Lastly, the speaker offers insights into monetizing with a small audience and promises a future video on the topic.

Keywords

💡Content creation

The act of creating digital media content such as videos, images, or written material for online platforms. The video discusses the evolving landscape of content creation and strategies for creators to adapt and stay relevant. It highlights how content creation has shifted from sharing raw, authentic moments to an overly-produced style focused on retention editing and capturing attention.

💡Retention editing

A video editing technique that involves frequent cuts, zooms, graphics overlays, and other effects aimed at maintaining the viewer's attention span. The video critiques this style, suggesting that it has become overused and that audiences are growing tired of it, as it often compensates for a lack of substance in the content itself.

💡Authenticity

Being genuine, real, and true to oneself in content creation. The video advocates for creators to embrace authenticity, showcase their unique personalities, and move away from the formulaic, over-edited content that has become prevalent. It suggests that audiences are seeking more authentic and relatable content from creators.

💡Audience connection

Building a genuine connection and rapport with one's audience through content. The video emphasizes the importance of forming a bond with viewers, allowing them to feel like they are on the same level as the creator. This connection can foster trust, engagement, and loyalty, which are crucial for long-term success as a content creator.

💡Social media evolution

The video discusses the evolution of social media, from its early days as a platform for sharing raw, unfiltered moments (referred to as "social media 1.0") to the current landscape of overly-produced content aimed at capturing attention ("social media 2.0"). It suggests a shift towards a new era ("social media 3.0") where authenticity and connection with audiences will be key.

💡Unfair advantage

A unique quality, skill, or experience that sets a creator apart from others in their field. The video encourages creators to identify and leverage their "unfair advantage" to build a memorable personal brand and create content that stands out from the crowd. Examples given include having a unique personality, storytelling ability, or life experience.

💡Content monetization

The process of generating revenue from one's content creation efforts. The video suggests that creators with smaller audiences can still be financially successful by fostering trust and authenticity with their followers, which can lead to opportunities for brand deals, product sales, or course offerings.

💡AI and deepfakes

The video briefly touches on the potential impact of artificial intelligence (AI) and deepfake technology on content creation. It expresses concern about the ability to manipulate or create fake videos indistinguishable from reality, which could erode trust in online content.

💡Audience trust

Building and maintaining the trust of one's audience. The video emphasizes the importance of trust, suggesting that audiences are becoming more skeptical of overly-produced or sponsored content from larger creators. It encourages creators to be transparent, authentic, and trustworthy in order to build a loyal following.

💡Creator burnout

The phenomenon of content creators experiencing burnout or fatigue due to the pressure of constantly producing content and maintaining engagement. The video warns creators about falling into the trap of solely chasing views and algorithm-friendly content, which can lead to burnout and a loss of authenticity.

Highlights

The content creation landscape is changing, and creators need to adapt to avoid being left behind.

Social media is transitioning back to its roots, where content felt more real and social, as opposed to overly curated and produced.

Overly edited and retention-optimized content is becoming less engaging, as audiences are developing a 'bullshit radar' for lack of substance.

Algorithms are starting to prioritize authentic, raw content over formulaic, overly produced videos.

Memorable content often features the creator's personality and unique perspective, rather than generic, copy-cat content.

Successful creators have something to offer beyond just content, such as experience or a unique advantage.

Creators should find and leverage their 'unfair advantage' to build a memorable personal brand.

Authenticity and being an 'open book' can be an advantage, especially for smaller creators looking to build trust.

Audiences are more likely to trust smaller creators without sponsorships for honest product reviews.

Creators should strive to be authentic and show their personality, rather than overcompensating with excessive editing.

It's okay to create similar content occasionally, but the focus should be on setting oneself apart and building a unique identity.

Short-term engagement may suffer, but building an authentic brand will pay off in the long run.

Small audiences can still be highly profitable if the creator has built trust and authenticity.

The speaker promises to share a process for making money with a small audience in a future video.

The speaker recommends watching the next video to see the change in action and learn how to implement the concepts.

Transcripts

If you're a content creator, you might not

be aware that right now, we're basically right

here.

And if you didn't notice it by now,

something's brewing.

And if you don't adapt to the changes,

you might be right here all the way

down, by the way, if you don't see

it, very fast, faster than you might realize.

Talking about some sort of creator crash or

whatever you might want to call it.

And we've talked about the issues leading up

to this, right?

My last video, spoiler alert, people are just

becoming sick of your boring content, which by

the way, used to be just amazing content.

Well, well, that's the amazing line.

Content just five months ago, and right now

we're going down with the ship, or you're

actually going down with the ship, if you

don't adapt to this whole thing.

And if you ask me, a lot of

creators right now are on this wrong path

without even realizing, because they don't zoom out

and see the big picture.

So let me show you basically a plan

on not only how to not be one

of these boring lemmings, but I actually want

to show you another side of the coin,

one where you don't need to have viral

content at all in order to make a

good living and to set yourself up to

be a creator five years from now still.

Doing things sort of your own way.

The first thing I want you to understand

is that in my opinion, we're coming back

to what I would call social media 3

.0, where the rules maybe even come a

little bit back to the roots.

And it actually makes a lot of sense

if you think about it.

And the beginning stages, right?

When social media just started out, we basically

shared everything.

Remember those MySpace bulletins?

Basically every day you filled out some questions

about yourself or some random fact about you.

We shared everything, right?

We uploaded folders of pictures each weekend to

already Facebook even, totally uncurated photos by the

way, saved the pictures of the last weekend

every week.

And everything just felt a lot more real

if you know what I mean, right?

Thinking back actually, it kind of feels like

it was this nice party just going on

all the time sort of in the background,

except for when I got myself a virtual

girlfriend from Germany in one of these chat

rooms, if you remember any of these, just

basically random chatting up random people.

We're not gonna comment on that.

Now, the main thing I actually want you

to remember is, back then it was all

about being social, the whole thing.

Like I said, right, if you remember, we

chatted up random people up from across the

world, some of which I'm, by the way,

still friends with.

It's kind of weird if you think about

it. And also social media 1.0 basically was

never really about showing off or even comparing

yourself or trying to sell somebody something.

Then all of a sudden, I don't really

exactly know what happened.

Social media basically evolved and became what we

have right now, right?

A lot of creators flooding the scene with

content, which by the way is not a

bad thing.

It just made it to sound like it

was a bad thing.

It's actually not, it's actually good.

But I would say over the past year

or so, I personally have started to notice

this shift to basically overproduce everything, whether it's

long-form content, also short-form content, probably

as a form of overcompensation, basically the small

dicks of social media, if you think about

it.

Retention editing, right?

I'm sure you've heard this before a lot

of the time.

Retention editing is the name of the game,

is what everybody says.

Basically, you're gonna have to have a cut,

a zoom, a graphic overlay.

Every second, probably unless that cut out every

breath that you have in space between words,

because yeah, we just have to compete with

attention.

That's what they all say, because attention spans

are becoming shorter and shorter, which by the

way, I believe to be complete nonsense, right?

I mean, just look at the Netflix stats

or movies.

Why would they become longer and longer, right?

The Irishman.

And why, by the way, do you lock

yourself at home from time to time, binging

friends for the 17th time, all within one

session, right?

Obviously, it's not about attention spans, if you

really think about it, but still, suddenly on

Instagram and TikTok, they all tell you to

cut out everything because people just don't have

attention anymore.

Bullshit.

Let me get into it.

Now, I give you that.

These over-edited videos look very good, very

professional even, but it feels like people are

just getting tired of them, right, for multiple

reasons.

And one of them is the reason why

some short-form creators who have millions of

views struggle to keep up financially while others

have, let's say, all right, views and just

brush it, right, with the money part.

Actually, let's do a thought experiment together.

Take out your phone and just open any

type of short-form feed, doesn't matter whether

it's Instagram, TikTok, YouTube Shorts, but open your

short feet and just watch the next five

videos, right?

You can pause the video right now.

I will still be here.

And now, just please tell me how many

faces or names of creators you actually remember

right now from this session that just happened

less than a minute ago.

If you remember any of them, just let

me know who you remember and maybe even

why you remember them, because maybe we can

figure something out together here.

But to be honest, I'm sure mostly you

didn't remember anybody.

For example, this one right here, it looks

amazing visually, but don't you kind of feel

like they're trying to hide something, right?

Whenever you see a video like this with

these, you know what I mean, right?

I've actually had lengthy discussions with my clients

in my creator mentorship program where we basically

all have come to the conclusion that people

just have started to build this sort of

content shield slash bullshit radar in a way

when it comes to this retention editing, basically.

And in my opinion, this is the reason

why people are starting to get tired of

this style, simply because every fool can make

a boring video look good now, right?

It doesn't matter if it's factually wrong even

or not.

I think people are slowly starting to understand

subconsciously that this type of editing style and

basic content style is actually nothing more than

overcompensating for their lack of actual substance, lack

of content, actually, if you will.

Plus the other thing, obviously, which just still

freaks me out, the whole AI thing.

We can't really tell what's real or not

anymore.

And we're just getting started.

The other day, by the way, I saw

this video of a drone seemingly following an

F1 car.

Took me a while to actually figure out

whether it was real or not.

At first I thought it's for sure not

real. It's gotta be fake.

Then it turns out it was real.

To be honest, at this point, I'm still

not entirely sure if it's a real thing

or not.

And that's just the crazy thing about it,

right? I don't even wanna think of what will

happen in a year or two.

Most likely everything will be completely different, but

probably they're gonna have to shut down AI

video on social media or not.

I don't know.

I really don't know.

It's just, if you think about it, it's

crazy.

The other thing, by the way, I've also

noticed is that in videos where there's all

these elements flying around, right?

Like I said, and the captions, basically the

subtitles, are basically right at the center to

capture people's attention like everybody says to do.

But in these kinds of videos, we don't

even look at the creator in the face

and the eye anymore, right?

Which means we don't really form any type

of bot with them.

We don't remember them, right?

Coming back to her little experiment right there.

And if you don't remember the creator, there's

nothing to come back to because it's just

content.

Just another piece of content without anything to

attach me, attach my interests or whatever it

is to it, right?

Here's another interesting thing I've started to notice

over the past month or two.

With all of these kind of strange things

happening, it seems like algorithms somehow now just

don't look at the hard facts anymore, AKA

retention, having as much retention as possible, stuff

like this.

And they somehow, I don't know how to

be honest, but it seems like they somehow

figure out whether your content is actually any

good or not on a in-between level.

Like I said, I have no idea how

to actually do it.

Obviously, most likely it's AI, like the robots

taking over, but also less and less of

these hype style, retention editing, even copycat sort

of boring, same old type of videos are

being shared on the for you pages, right?

On whatever platform.

I can clearly see it in my viral

hooks database, which is by the way, something

I didn't really mention at all that I

have that.

But basically I have created a database, which

is updated daily with outlier slash viral videos,

mostly on Instagram and TikTok.

So short-form videos to help you with

understanding what's going on in the platform as

a whole, but also you can filter it

with different niches, triggers, and just get the

whole information in about why something blows up

or not.

Yeah, we've been using this tool internally for

a while, basically for content research and seeing

what's hot right now or not.

And you can actually check this out for

free.

Basic version is actually free down below.

I made it.

So could have some errors, but please check

it out.

Give it a try.

Like I said, basic version is free.

Now in this database, I have lately started

to notice more and more sort of raw

and real type of videos being pushed out.

And the old style, if you will, usually

has a lot, still gets pushed out, obviously,

because it's not like it's hard cut, but

we can notice it in our data that

also this old sort of style clearly has

a lot less people engaging with it, right?

Comments, everything.

And to me, it seems like people prefer

the, I'm on the same level as you,

I'm just a creator and we're in the

same boat type of content as opposed to

look at me, right?

I'm the influencer, preach, preach, preach.

That's how it used to be, think about

it. Now here's where a lot of us fall

into what I would call the creator trap,

right? Me included, by the way, because initially, of

course, we need views.

We need to get the algorithms to notice

our content.

And if you've watched any of my previous

videos, you kind of know that similar content,

similar styles, even similar same text, same hooks

just gets pushed out more on average.

And that's the fastest way to blow up

on any platform.

Hence, by the way, why I have this

viral video database to help you blow up

as fast as possible, but it comes with

a caveat.

So let's say you have this one strategy,

you see your account starts to grow faster

and faster and the stats are growing and

everything just feels amazing at the beginning, especially

if you just see the rush of excitement

of growing and getting views and followers.

Until you notice that whenever you slightly deviate

from that very straight formula that you kind

of have trained the algorithm on, your views

will be down a lot.

And naturally what everybody's gonna do in this

case is go back and create more of

the same type of formulaic videos because they

just can't stand to have slightly less views

or a lot less views than this one

or a few pillars that usually work.

And then at some point, the attention that

used to be on this very straight formulaic

content that you created will have shifted and

you have no idea where it's gone.

Because you were just focusing on copying what

works in a way and it didn't really

set yourself apart from anybody.

So people are not really actively coming back

to search for your opinion on a certain

topic or whatever it is.

And then the other natural thing is that

you see your overall view baseline and reach

baseline just drop and you're gonna freak out.

Lots, it happens quite a lot.

So here's what I think you should do

if that is your case or if you

don't even wanna fall into that trap.

I don't know about you, but just basically

think about yourself.

I love to follow people and I'm interested

in people who actually have something unique about

their content.

Something that makes them stand out just a

tiny bit from this same old white noise,

if remember.

And standing out in that case could be

literally anything from showing a little bit more

of your personality which is by the way,

the number one thing that gets crushed by

retention editing or it could be as simple

as daring to actually allowing yourself to create

something that's just a little bit different or

maybe even quite the opposite that everybody else

does.

Let me give you a few examples.

This video right here, amazing video by the

way, one of the best videos in my

opinion, got 1.2 million views within basically

24 hours.

And in my opinion, if you take a

look at this, if you part of his

target audience, this is what memorable future-proof

short firm content looks like.

And this whole thing just works really well

because essentially, if you think about it, it's

just a plain old reaction video.

So basically something that you could just copy

just a hundred times better.

It's not just copying the others doing exactly

the same but instead it's, he's very smart

about it, copying the essence of why people

are interested in similar videos and then just

making it his own way.

I'm gonna show you in a second how

to do that yourself in your own content.

Or another example, probably seen him, James Smith,

who's totally crushing it right now with fitness

content, right?

Basically the industry where people just copy each

other left and right and you can't distinguish

between his fitness creator A, fitness creator B

and he's just basically doing it totally the

opposite way.

And if I had to put a label

on it, I would say just real authentic,

honest content, right?

There's no retention editing in the traditional sense,

still is in some other sense but there's

no crazy cuts left or right and elements

flying through and stuff like this.

And also if you take a closer look,

by the way, the captions are not in

your face type of thing, right?

Right at the center, very big.

They don't distract from actually looking into his

eyes, right into his face or wherever you

look.

But the captions are actually more like actual

captions just on the side, just small kind

of, you know if you see them, you

see them, if not, you don't.

And some videos don't even have captions in

them like this one with 3 million views,

which makes me think and I'm almost sure

probably we don't even need captions anymore and

it's my prediction that in one year we're

gonna look at these videos with the captions

just pop it in the center of the

frame as weird.

Those were the old days, right?

And right, I bet if you've seen this

guy swiping through at some point, you'll remember

him, probably you'll remember him.

Let me know if you actually have seen

him before you remember him right now.

All right, so let's get into some actionable

that will actually get you ahead of 99

% of creators out there that will make

this upcoming crash or whatever you wanna call

it not really even noticeable for you.

First of all, the one thing I see

with these really successful creators who've really built

something to last, right?

We're gonna be okay when this whole shit

hits the fan is that they actually know

their shit, right?

And they have something to show outside of

their content which mostly is experience in some

sort.

They're not this 18 year old dude giving

dating advice how to get a girlfriend or

into business advice how to be a millionaire.

You know, even though they are obviously not

millionaires but anyway, let's go back to the

actual stuff that matters.

First of all, really take some time to

think of your, you know, what a lot

of people call your unfair advantage.

What is that?

You know, it could be literally anything.

It could be that you have good video

editing skills or just your personality, right?

Or you've had a three legged chicken when

you were a kid and for some reason

it's still alive.

Don't ask me how to incorporate this into

your brand but basically that's what you wanna

do.

Find your unfair advantage and try to wrap

it around your personal brand about you, right?

That makes you unique something that makes you

basically memorable.

And I guarantee you there is something even

though it might not feel like there is

there is something with everything.

My creator membership, we talk a lot about

that.

And usually we do find something what a

surprise very fast.

And then once you've found that, actually go

ahead and allow yourself to think what content

would you like to see?

Like you personally, right?

What's missing in your opinion and all the

content out there in your industry or maybe

even outside your industry.

And especially if you have content focused around

educating people on some topic, you gotta first

of all, really know your shit, right?

And if you don't know your shit, by

the way just be an open book about

it and make that your thing.

Make that your unfair advantage that you're actually

here and to take people on a journey

with you through all the failures and all

basically the journey, basically storytelling.

Right, I'm sure we've heard it back in

the days document, don't create, Gary V made

it famous.

And I believe this sort of content creation

style is coming back more and more just

packaged a little bit differently because people's readers

have just become way too high.

And if you ask me, to be honest

in a sense, smaller emerging creators have some

form of advantage over bigger established ones especially

when it comes to building trust in the

sense of making money with that, right?

Whether it's if they wanna get brand deals

or with their own products, right?

If you wanna sell a course, for example.

Remember when I was a starting creator, basically

my course sales were pretty, pretty good because

I can only explain to myself cause my

content sucked but I can only explain to

myself that people just trusted me cause I

was sort of a small creator.

Why would I have to bullshit if you

don't want me, right?

Recent other example from my life that I

was actually thinking about just the other day

I just, you know, YouTube channel, I love

the channel but it's a very, let's say

season chance.

She's been here for a while.

She's very big and you know basically one

of the biggest channels in our niche.

And of course I'm gonna watch a video

about let's say the latest Apple watch but

I'm not gonna take her review of whatever

product she has to make my buying decision.

When I decide to buy something I try

to find some smaller ones some that don't

even have any sponsors cause I wanna see

the real world stuff, right?

I don't wanna see the hyped up shit.

And I don't know why exactly but to

me it feels like on social media we

barely can trust anybody anymore.

Okay, so to round this whole thing up

I believe in the long run try to

be as authentic as possible, right?

Go back to the roots a bit even.

Don't feel like you need to overcompensate your

lack of knowledge or experience with hyper editing

and making shit up, right?

Don't do that.

Instead, actually let's say feature what you can't

fix or something like that.

Now the other part of the coin the

other side of the coin unfortunately is of

course algorithms still to a certain degree prefer

pre validated, you know very similar content to

each other.

So it's totally okay to create something like

that every once in a while, right?

Some that's just very similar.

But your focus if you really wanna make

a difference in the long run which you

should cause otherwise you'll be gone pretty soon.

Your focus should be trying to set yourself

apart as somebody you can't really copy.

Somebody that shows personality somebody that's not afraid

to voice their opinion or to create content

that's totally different from the rest of the

crowd. And somebody where people kind of have a

feeling that they're actually in a big boat

together with the creator.

And that also might mean by the way

that in the short run you'll see less

views, less likes less engagement, mental health issues

because of that.

But and that's by the way, the other

thing that you actually know that there's a

lot of creators making crazy amounts of money

with less than 10,000 followers where you

would look at them and you'd say, well,

this is just a bad, you know they're

just trying, they don't have a lot of

range they have 10,000 views, they have

5,000 views and stuff but they're crushing

it financially.

Comment the words and we'll say 10K down

here on this video and I'll make a

video walking you through the process of making

money actually with the small audience right now.

Now I understand you might be a little

confused right now and you might not know

how to actually start and put all this

info into practice.

So watch this video next and you'll see

parts of that whole change actually in action

ready to be implemented.