Great News - Social Media Is Falling Apart...

Summary

The video script discusses the impending challenges facing the social media landscape, predicting a potential collapse of the creator economy due to algorithm changes, ad revenue decline, and saturation of content. It highlights the importance of adapting to new content strategies, building authentic audiences, and the need for creators to understand and evolve with the changing digital environment. The speaker emphasizes the value of perseverance, strategic content creation, and the potential for a shift towards longer-form content on platforms traditionally known for short-form videos.

Takeaways

• 🔮 Social media is predicted to undergo significant changes, possibly even a collapse, affecting content creators, agencies, and brands.
• 📉 The introduction of paid social media in Europe could lead to a decrease in ad revenue for creators as more users opt for ad-free versions.
• 💡 Content creators will become the primary revenue drivers on the internet, necessitating brands to focus on creators with authentic audiences and quality content.
• 📉 Return on ad spend (ROAS) with influencer posts is declining, making it difficult for brands to justify high costs for sponsored content.
• 🚫 The saturation of social media platforms with both high-quality and mediocre content is making it harder for creators to stand out and gain traction.
• 💡 Authenticity and long-term vision in building a personal brand are becoming more crucial for creators to succeed in the competitive landscape.
• 📉 In-platform ad revenue splits are becoming less important as platforms struggle to monetize short-form content effectively.
• 🔄 There's an increasing need for creators to diversify their income streams, including sponsorships, affiliate marketing, and creating their own products.
• 🔄 The creator market is transitioning from a 'bull market' to a phase of potential downsizing and strategy changes for agencies and creators.
• 🚀 Persistence and long-term commitment are key to creator success, as many who started strong have faded away due to lack of adaptation or giving up during rough patches.
• 🛠 Creators need to continuously adapt, innovate, and experiment with different content formats to stay relevant and engage their audience in a saturated market.

Q & A

What does the speaker believe is the current state of the social media landscape?

The speaker believes that the social media landscape is on the verge of a collapse, with significant changes expected in the coming year or two.

What is the speaker's view on the future of the Creator economy?

The speaker predicts that the Creator economy will be significantly shaken, with many content creators, agencies, and brands disappearing if they are not aware of the upcoming changes.

What was the starting point of the potential end of social media as we know it, according to the speaker?

The speaker identifies the introduction of paid social media by Meta for European users as the starting point of the potential end of social media as we know it.

Why does the speaker think that ad revenue for creators will eventually crash?

The speaker believes that as more people sign up for the ad-free version of social media platforms, the number of people seeing ads will decrease, leading to a crash in ad revenue for creators.

What is the speaker's opinion on the importance of content creators becoming the revenue driving force on the internet?

The speaker thinks that content creators will become the most important revenue driving force on the internet, especially as traditional ad revenue sources decline.

What problem does the speaker highlight with the current return on ad spend (ROAS) with influencer posts?

The speaker points out that ROAS is crashing, making it difficult to find midsize creators who can provide a good return on ad spend, with many campaigns resulting in significant losses.

Why are super big influencers facing challenges in the current social media climate?

Super big influencers are facing challenges because their high fees for sponsored content are becoming less viable for brands due to the saturation and changing dynamics of social media platforms.

What is the 'short form curse' mentioned by the speaker, and how does it affect content creators?

The 'short form curse' refers to the difficulty platforms like Instagram and TikTok are facing in monetizing short form content, which is affecting content creators by reducing their potential revenue streams.

What does the speaker suggest as a long-term solution for creators to succeed in the changing social media landscape?

The speaker suggests that creators need to acquire a comprehensive skill set, including scripting, editing, camera presence, and understanding audience engagement, as the only viable long-term solution to succeed.

What advice does the speaker give for creators looking to grow on any platform?

The speaker advises creators to create short form videos with a strategy in mind, focusing on quality content that resonates with the audience, rather than just posting random content.

How does the speaker describe the current situation of new creators looking for instant gratification?

The speaker describes new creators as looking for instant gratification, wanting quick results in terms of likes and followers, which is leading to a lack of meaningful connection with their audience and a focus on short-term gains over long-term growth.

Outlines

00:00

🔮 Predicting the Future of Social Media and Creator Economy

The speaker predicts a significant shift in the social media landscape, suggesting that the current model may be on the brink of collapse. They discuss the potential long-term effects of paid social media options in Europe, which could lead to a decrease in ad revenue for creators as more users opt for ad-free experiences. The speaker emphasizes the importance of content creators becoming the main drivers of revenue on the internet and the need for brands to identify and support creators with authentic audiences. They also highlight the challenges faced by midsize creators in providing a good return on ad spend and the saturation of the influencer market, which may lead to a 'crash' in the creator economy.

05:00

📉 The Downfall of Creator Monetization and the Rise of Authenticity

This paragraph delves into the obsolescence of in-platform ad revenue splits and the challenges of monetizing short-form content, as evidenced by recent changes on platforms like Instagram and TikTok. The speaker argues that the inability to sustain short-form videos financially does not imply creators should stop making them, but rather they should be strategic with sponsorships and consider alternative revenue streams like affiliate marketing and product creation. The speaker also reflects on the 'creator bull market' and the saturation of the market with both high-quality and mediocre content, making it difficult for new creators to stand out and for audiences to find meaningful content.

10:00

🚀 Overcoming Creator Saturation and the Quest for Authentic Engagement

The speaker discusses the influx of new content creators and the resulting saturation of platforms, which has led to a decrease in the average reach of posts and a subsequent drop in user engagement. They highlight the issue of new creators seeking instant gratification and the disillusionment that sets in when quick success does not materialize. The speaker shares anecdotes of creators leaving platforms due to a lack of immediate results and reflects on their own experience of slow growth and perseverance, emphasizing the importance of long-term commitment and strategy over short-term gains.

15:02

🎯 The Importance of Persistence and Adaptability in Content Creation

In this paragraph, the speaker stresses the importance of persistence and adaptability for content creators. They share personal experiences of slow growth and a focus on creating meaningful content rather than chasing quick success. The speaker observes that many creators who started with them have quit due to challenges, but their commitment to long-term goals has allowed them to endure. They predict that platforms may experiment with new content formats and advise creators to stay attentive and be willing to try new approaches to keep their content fresh and engaging.

20:05

🛠 The Creator's Toolkit: Skills and Strategies for Long-Term Success

The final paragraph emphasizes the necessity for creators to develop a comprehensive skill set, including scripting, editing, and understanding audience psychology, to succeed in the long term. The speaker argues that most creators who take the easy route will not persevere, while those who invest in mastering the craft will ultimately thrive. They encourage creators to experiment with different content formats and strategies, using the current transitional phase in social media as an opportunity to innovate and stand out from the competition.

Keywords

💡Social Media

Social media refers to digital platforms that enable users to create and share content or participate in social networking. In the video's context, it is portrayed as being on the verge of a significant change or 'collapse'. The speaker suggests that the landscape of social media is shifting due to various factors, including changes in algorithms, the introduction of paid versions, and saturation of content.

💡Creator Economy

The creator economy encompasses the ecosystem of content creators who earn a living through social media platforms. The script discusses the potential upheaval of this economy, predicting a 'shake-up' that could lead to a significant reduction in the number of successful content creators and agencies, especially those not prepared for the changes ahead.

💡Algorithm Changes

Algorithm changes refer to modifications made by social media platforms to their content ranking systems. The speaker mentions these changes as a factor contributing to the instability of the social media landscape, suggesting that they may affect content visibility and, consequently, the success of creators.

💡Paid Social Media

Paid social media is a model where users pay a subscription fee to access ad-free versions of platforms like Instagram and Facebook. The script identifies the introduction of this model as a potential 'starting point of the end' for social media as it currently exists, predicting a decrease in ad revenue for creators as more people opt for the ad-free experience.

💡Ad Revenue

Ad revenue is the income generated from advertising on digital platforms. The video script discusses the potential crash of ad revenue for creators due to the rise of paid, ad-free social media options, suggesting that fewer ad views could lead to higher ad rates and financial challenges for businesses and creators alike.

💡Influencer Marketing

Influencer marketing is a form of promotion where influencers endorse products or services to their audience. The script highlights the challenges faced by influencer marketing, such as declining returns on ad spend and the difficulty of finding midsize creators who can provide a good ROI, indicating a shift in the effectiveness of this marketing strategy.

💡Content Saturation

Content saturation occurs when there is an overabundance of content available on a platform, making it difficult for individual creators to stand out. The video mentions this as a growing issue on social media, contributing to the challenges faced by new and smaller creators trying to gain traction.

💡Authentic Audience

An authentic audience refers to a group of followers who are genuinely interested in a creator's content and engage with it meaningfully. The script emphasizes the importance of building an authentic audience for long-term success as a creator, suggesting that those who prioritize quick growth over meaningful connections may struggle in the changing landscape.

💡Sustainability of Short-Form Content

The sustainability of short-form content questions the long-term viability of creating brief videos for platforms like TikTok and Instagram. The speaker notes that platforms are struggling to monetize this type of content effectively, hinting at potential changes in content strategies and monetization models for creators.

💡Creator Burnout

Creator burnout is a state of exhaustion and reduced interest in content creation, often due to the pressures and challenges of maintaining an online presence. The video script touches on this concept, suggesting that many creators may quit due to the difficulty of sustaining effort and creativity in a saturated market.

💡Strategic Sponsorships

Strategic sponsorships involve carefully selecting brand partnerships that align with a creator's content and audience. The script implies that while sponsorships may not be doomed, creators need to be more strategic in their approach to maintain authenticity and effectiveness in their partnerships.

💡Content Strategy

A content strategy is a plan for creating and distributing content that resonates with an audience and achieves specific goals. The video emphasizes the importance of having a content strategy to navigate the changing social media landscape, suggesting that creators need to be adaptable and innovative to succeed.

Highlights

Social media landscape is on the verge of a potential collapse, with significant changes expected in the coming year.

The Creator economy may experience a shake-up, impacting content creators, agencies, and brands.

Meta's introduction of paid social media for European users could signal the beginning of the end for current social media models.

The potential for a slow decline in ad revenue due to an increase in users opting for ad-free versions of social media platforms.

Content creators becoming the most important revenue-driving force on the internet as traditional ad models falter.

The difficulty in finding midsize creators who can provide a good return on ad spend, with many failing to deliver expected results.

The issue of super influencers becoming too expensive for brands to afford, impacting their viability.

The growing 'white noise' of boring and bad sponsored content leading to audience fatigue.

The prediction of a significant decrease in the number of midsize creators due to a lack of meaningful audience connections.

The obsolescence of in-platform ad revenue split deals and the need for creators to look beyond these for monetization.

The struggle of platforms like Instagram and TikTok to effectively monetize short-form content.

The importance of creators focusing on building an authentic audience for long-term success.

The challenge of cutting through the noise with a strategy for growth and content creation.

The saturation of social media platforms with both high-quality and mediocre content, making it harder for creators to stand out.

The phenomenon of new creators seeking instant gratification and struggling with the reality of building a following.

The impact of reduced posting frequency on reach and the subsequent downward spiral for some creators.

The 'short-form curse' and the false sense of ease in content creation it has given to new creators.

The importance of creators sticking with their craft despite challenges and the long-term benefits of persistence.

The need for creators to be adaptable and open to experimenting with different content formats.

The potential for both very short and very long-form content to find their place in the evolving social media landscape.

The advice for creators to try doing the opposite of what is common in their niche to stand out and keep content fresh.

The ultimate message that understanding the full skill set of content creation is the key to long-term success as a creator.

Transcripts

I'm pretty sure social media is

the whole landscape is and we're

on the verge of maybe even a collapse

coming on and in a year from now you'll

probably be like yeah we should have

seen this coming now I'm not talking

about how a i videos are royally going

to us over pretty soon or not even

smaller things that I usually talk about

for example social media algorithm

changes hooks I don't know hashtags no

no no no no no I believe actually my

friends in the coming year or two the

whole Creator economy will get shaken

like a Polaroid picture by the way

you're not supposed to shake a Polaroid

picture and if you ask me in the end in

a year or two there won't be a lot of us

left here you know content creators

actually as well as agency as well as

Brands especially if you're not aware of

what's about to come and I believe this

is going to be the first big crash that

we're going to see this year or the next

let me try to explain if you remember a

couple of months ago Mata basically

announced paid social media right

European users now have the option to

pay1 to access Instagram and Facebook at

free and I personally believe this was

the starting point of the end of social

media as we know it right bear with me

because right now probably not a lot of

people are going to opt in and pay right

that's just the way it is but I believe

it's just going to be a very slow burn

and slowly more and more people are

going to sign up for the ad free version

which means that ads and AD revenue for

creators eventually are just going to

have to crash cuz obviously the less

people are going to see ads the more the

ad rates will go up and for businesses

especially who actually rely on ads and

social media things will become quite

hard especially the ones who don't have

a lot of budget and I I'll tell you an

example that I've seen in a second now

in the beginning stages of the internet

the major driving force and revenue

Factor were apps obviously right put in

money get back an x amount of money

perfect now obviously if that's not

going to be a thing anymore actual

content creators will become the most

important Revenue driving force on the

internet and you know as the internet's

getting more and more important probably

in the world and finally Brands will

have to pay attention to who's actually

good creator with a good and honest

audience and with good content and uh

you know with a long-term plan basically

there's one problem though that they

probably didn't anticipate the other day

I was talking to a uh somebody working

in in a big influencer agency and he

told me actually that first of all roas

which means return on ad spend with

influencer posts is basically crashing

already with lots of you know creators

he said that it's very hard to find

midsize creators who cost between let's

say 2 and 10K per post that actually

give you a good return on your ad spend

example they told me that they just

recently had a decent Instagram and Tik

Tok influencer with good engagement no

fake followers great content actually

and they paid him $10,000 for a

sponsored video and guess what they made

back $200 and uh he's telling me that

this is not the only case this happens

time again and again the other issue

which we're not going to get into but

actually we should get into it is that

also for biger actual super big

influencers who ask for I don't know

100K per sponsored video or 200k per

sponsored video they are now getting to

a point where they they get so big that

it's just not viable for Brands to

actually pay that much because of the

amount of traction these super big

creators have so also for them it's

going to get hard now personally I think

there's even more factors coming into to

play first of all so much white noise

like I said so much boring content so

much bad sponsored content and people

are just getting sick of these obnoxious

obvious sponsored posts right I could go

on a whole rant about how to fix that

because for example I sto taking

sponsors because most influencer agency

managers are flat out stupid and they

usually want to dictate how the

Creator's content needs to look it's a

whole multi-issue right in my opinion

now with that being said as a result

just of this thing alone and there's

multiple more things I'm pretty sure

within the next year or two we'll see

most of these influencer agencies for

example or social media marketing

agencies as well as a lot of midsize

creators and even bigger creators having

to downsize and stuff like this they're

going to have to close shop or change

strategies who knows what especially

midsize creaters I'm sure we're going to

lose a lot of midsize creators I would

even say up until a million or two

million followers a lot of them are

going to have to quit because they just

try to grow as fast as possible without

spending a second of their time thinking

on how to create a meaningful connection

with people overloading people with

ads stuff like this not

thinking about the long-term potential

of an actual personal brand for example

which is Huger bigger than ever which

means the whole pie will be left for

creators actual creators who constantly

improve their game and who actually do

see the long-term value and vision of

building an authentic audience so

there's one thing there's a few more

things that I believe are going to come

together in making this whole Creator

Bubble Burst so one thing a lot of

people are just obsessed with for

example being implant for monetization

systems reals I don't even know what

they have at this point anymore but

YouTube ad revenue for example I've had

my feir share of issues with YouTube ad

Revenue we're going to talk about this

at some point but I'm pretty sure these

in platform ad Revenue split type of

deals are going to be less and less

important also for any type of Creator

especially for the the shortterm

platforms if you think about it

Instagram's been trying for years to

make it somehow work failed at least up

until right now TiK ToK by the way just

recently have basically announced that

they're becoming a long-term platform

they have sacked their creator fund like

Instagram by the way as well well H do

we see a pattern here and instead right

now they'll have this new program where

they only pay creators who create one

minute to 30 minute long videos ideally

even in a horizontal format but at least

one minute long videos otherwise you're

not even eligible to you know get paid

on Tik Tok which basically between the

lines just means we just don't know how

to monetize short from content neither

Instagram neither Tik Tok also YouTube

to but they don't have to cuz they have

long-term content it seems like Humanity

hasn't figured it out how to create and

make short firm videos sustainable which

by the way does not at all mean you

should stop creating short from videos

quite the opposite right I've seen

especially you know in my creator

mentorship for example people starting

just recently starting blowing up and

making tons of money actually by having

also sponsorships still I'm not saying

sponsorships as a whole or are doomed

you just have to know and be more

strategic with it but also for example

with affiliate marketing also obviously

with creating your own products we soon

have a big thing coming up where we help

creators create and launch their first

product to Their audience with no

basically but I'll tell you

more about that at some other time but

let's talk about the next major issue if

we take a look at this whole social

media history basically if we were to

categorize it up until this year maybe

even the end of last year or something

we were in what I would consider a

Creator bull market right or basically a

Creator bubble and up until this point

let's say a year ago platforms were

actually not too saturated even though

people were saying this when I started

on YouTube everybody was like yeah

YouTube is saturated it was 2017 or

something like this but I would say up

until a year and a half ago platforms

were actually not too saturated

especially in terms of content quality

editing storytelling and actual skills

it takes to run a Creator business

successfully not just creating content

for the sake of creating content it's a

whole another topic but over the past

two years there's actually been a huge

influx of content creators on any

platform right not just Instagram not

just YouTube basically everywhere and

actually that was a good thing if you

ask me because generally that whole

thing meant growth for the platforms a

lively Community but also for creators

and Brands so everybody was just happy

the whole thing was growing probably

faster than it should have in some ways

usually you know whenever some some sort

of bubble starts to burst soon you're

going to see all these mainstream Medias

kind of talk about you know whatever it

is Bitcoin for example Bitcoin right

before the big the latest bit Bitcoin

crash you could see a year before from

then people mainstream media people were

just talking about Bitcoin all the time

and then you know this is basically the

time where you know probably we're

getting close to some somewhat of a

crash same thing with social media

influencers or creators now recently I

believe it's gotten to point where it's

a little bit too saturated on any

platform right both with super high

quality amazing content right A lot of

it there way too much of it there and

especially with lots of other bad

mediocre content especially that and

actually just because there's so many

new creators coming out with just bad

content or with just you know people

just trying to be a content creator it's

getting harder and harder to actually

Pierce through this whole cloud of w

noise basically which is not even the

main issue by the way it's just getting

a little different you just need to have

a strategy to grow right we talk about

this here quite a lot but that's not the

issue the real issue in my opinion is

that I see a lot of these newer smaller

creators basically looking for instant

gratification right getting lots of

likes fast lots of followers almost

immediately because they were primed by

first of all Tik Tok and then Instagram

anybody could just blow up basically

with not a lot of effort I go on Tik Tok

I start creating reals and within 3

weeks I have a real go viral with

400,000 views it's 3 million views

awesome everybody looks at me but did it

really make an impact both for people

watching it areen they going to remember

you for example but also for you if you

want to take this whole Creator thing

seriously and at some point want to live

off of that and recently I've been

seeing this a lot for example around 3

weeks after the launch of threats in

Europe which was a big thing right lots

of people started flooding to to threats

I saw this Threat by a German Creator

who basically said something along the

lines I don't know if I still have to

screenshot somewhere but she basically

said well threats is not worth it at all

anymore 3 weeks after it launched by the

way she said the hype is over I used to

get 300 likes when it launched a week

two weeks before or three weeks before

but now I barely get 50 right I'm

considering leaving it's over it's just

not worth it to put my effort anymore

after three weeks or two weeks of

creating content with a new platform

right another one I just recently saw

saying that it's crazy how Instagram

slowly programmed users to not want to

post anymore because the because of the

low reach that people get and basically

the less Reach people get the less they

want to post that's their their

deduction of that but what people just

don't understand is that because people

usually you know I've been working with

tons of creators usually something

happens right might be an actual

engagement drop or something wrong with

the algorithm or just you just posted at

the wrong time cuz the Super Bowl was on

and interests were just shifted

somewhere else you get pissed you're

like well I don't I don't want to do

this anymore I start posting less

because the effort I'm worth so much

more my time is worth so much more but

why people actually get less and less

reach is because they start posting less

you know this basically getting into

this whole downward spal of Doom what I

call it same thing with TiK ToK by the

way right in the meantime people are

fleeing back over to Instagram it's

basically the same thing that happened

to to Instagram let's say a year and a

half ago everybody was like let's go to

Tik Tok it's so much better the grass is

so much greener on the other side but

now it's the other way around it's

really funny for me to take a look at

this sort of from an outside perspective

apparently Tik tok's also lost its

identity wanting people to post suddenly

long form horizontal videos and lots of

their OG creators actually who blew up

like crazy just don't get any reach more

they're like well what's the conclusion

go over don't adapt just please don't

adapt let's just go somewhere where it's

a little easier seemingly in your mind

where I don't have to put so much effort

in now with that being said if we take a

look and by the way all major platforms

here are at fault but it's basically

what I would call the short firm curse

or something like this because this

whole thing has given these new types of

creators a false sense of what actually

matters being a Creator right being a

content creator an actual real content

Creator who lives off of it I'll tell

you example from my life having been a

creator for the better part of almost 7

years now which is just crazy to think

about but for the better part of a year

I would say Here on YouTube I've been in

a downward spiral what people would call

right I didn't grow a lot within the

last 12 months My Views certainly shrank

quite a bit and I don't see the numbers

you know the vanity metrics that I used

to see before now sometimes just feel

bad but do I give up right what kind of

qu question is that even why would why

would I give up because of that and

that's the thing I've Just Seen times

again and again and I don't know why but

people are seem it seems like people are

just not aware of the amount of effort

it actually takes to build a real

engaged following right to create good

content and to even you know basically

to even figure out what resonates with

your audience just that alone it takes a

lot of time and a lot of trial and error

and a lot of effort not saying it's bad

by the way so for example for me it took

me years until anybody's ever noticed

first of all my Instagram posts back in

the days when I was trying to become an

influencer an Instagram

influencer right we're not going to talk

about it but also then here on YouTube

when I started this channel right here

for almost a year I was grinding it out

after work right I was working at a law

firm from basically after work from 6:00

p.m. to midnight I was scripting filming

editing every day almost only to get

seven views in the end and I remember

when I got seven views or seven

subscribers there's been seven of you

already which I like it was one of the

best days of my life and even more so

let me just tell you another thing all

the way back from when I started I've

seen other creators who started along

with me in the same basically area right

same Niche I don't want to call it Niche

but you know this whole social media

strategy stuff like this I all of them

got more views

more subscribers they they had viral

videos I never had them and I was always

the know the smaller one of them all

even though most of them started after

me now does it mean I'm bad worse than

them maybe right but I this didn't keep

me from you know trying to create the

best content I that I could and for me

that was never even a question whether I

was worse than them or I should whether

I should stop being a Creator and I

continue to do my thing because I I want

to build something that makes an actual

difference right that actually helps

people and not just some inflated fake

sort of quick cash grab making content

for the sake of content kind of thing

you know I knew it I was in it for the

long run I don't care if I'm the one

with the least amounts of attaction

basically in the whole area now guess

what it's now five six maybe even seven

years later and among all those people

who started off with me almost all of

them I actually think all of them are

gone and I'm the only one who's left

right not saying it's a good thing by

the way eventually I guess everybody

hits a rough patch and a lot of people

just rather quit than to do anything

about it that's just the way I see and

in my opinion that's the only way you

will actually succeed as a Creator

Almost 100% guaranteed everybody that I

know who started at some point who had a

goal creating a social media channel

whatever that is and sticking with it

for years right made it right now made

it if there's ever a thing called making

it so probably you already noticed this

whole thing is becoming a little bit

complex and yeah it seems like right now

almost every platform even YouTube to an

extent has entered identity crisis mode

not just Instagram anymore as a result

of that I believe we're going to see a

lot of basically forced experimentation

with different content formats new

content formats hopefully right short

form in my opinion for sure is going to

become longer I believe it's a smart

move from Tik Tok and in a way you know

thinking about the long term but I also

believe there will be multiple sweet

spots also for very short short firm

content as well as for very long form

content as well as for medium style

content and I believe maybe this is

going to be the differentiator between

reals and Tik Tok and shorts and long

from YouTube who knows we'll see that

but and that's the important thing in my

opinion right now don't forget that

we're in this weird transitional phase

where basically Anything Could Happen so

you actually need to stay very attentive

adapt be be aware of what's happening

and don't be afraid to try anything new

and try to switch up your content that's

another major issue that I see right now

why people become sort of fed up with

social media is that lots of creators

are just afraid to change things up

every once in a while because this

worked and you can't blame them I'm I'm

basically the same thing everybody's the

same thing and this is also why you see

season creators basically on any

platform lose steam here and there cuz

people are just becoming bored of their

content and usually I wouldn't say this

but this is one thing that's has always

been true for me at least personally in

my whole journey of Life usually when

everybody was going let's say left I was

going the opposite way and doing exactly

the opposite and I feel like right now

it's maybe even beneficial if every once

in a while you try to create things do

things totally different than what

everybody else does in your Niche on

your platform just to see just to keep

things fresh for example just look at

the corporate Brands Ryan Air corporate

brands have a hard time on social media

especially lately they're boring really

usually bad content because of well you

know the reasons but just take a look at

what they're doing and they're crushing

it and why because not a single other

brand has done similar things before

because it goes against the whole every

marketing principle basically everything

that people say just don't do it is

basically what they're doing and yeah we

can see it in front of her eyes

seems like it does work now here's the

main part I truly want you to understand

my friends becoming a Creator acquiring

the whole skill set that it actually

takes to be be a Creator whether it's

scripting writing editing camera

presence understanding psychological

aspects of why what makes people you

know click or keep watching

understanding all of that is the only

viable long-term solution if you want to

make it as a greater and once you

understand that it doesn't matter that

there's so much white noise out there

and that competition is rising and there

are so many new creators coming out

because to tell you the truth because

most people are just stupid and they're

just not going to bother with these

things they want to take the quick the

easy way like we said before now with

all of that being said the best way to

get there is obviously by creating short

firm videos so if you're not already

doing that start creating short firm

videos but please just don't throw

random content against the wall and

hoping it will stick instead you want to

approach this with some what at least of

a strategy in your mind and this video

walks you through exactly the process

how to grow on any platform basically

right now