I emailed 5,000 CEOs on Micro SaaS Ideas.. (π© RESULTS WITHIN)
Summary
TLDRThe video script details an email campaign targeting 5,000 CEOs, yielding valuable insights into their pain points and desires for increased revenue. The campaign's open and reply rates are analyzed, emphasizing the effectiveness of follow-up emails. Responses reveal a need for time-saving solutions in content creation, campaign delivery, and data aggregation. Ideas for potential products include an all-in-one content tool, AI-generated ads, and a service-based agency for part-time video support, highlighting the opportunity to address these challenges with innovative solutions.
Takeaways
- π¨ Sending follow-up emails in a campaign is effective; the speaker noticed that even the last email in a series can have a good reply rate.
- π Identifying time-consuming problems in sales operations can lead to creating valuable products that save time and are more likely to be purchased.
- π οΈ A tool that streamlines content creation, scheduling, uploading, and analytics can save significant time and add value across various workflows, not just in sales.
- π Automating ad campaign delivery across multiple platforms can save time for ad managers and increase efficiency.
- π A structured sales process with feedback mechanisms can improve performance and potentially lead to repeat business.
- π Creating a tool that aggregates engagement stats from ad campaigns across all channels can simplify decision-making and increase value.
- π‘ Developing a product or service that provides video content creation without the need for a full-time employee can address the pain point of under-resourced companies.
- π A service-based agency offering part-time video support can be a cost-effective solution for small companies looking to boost sales with video content.
- π Having a tool that generates ads or an agency that creates unlimited ads can free up salespeople's time for more critical tasks like closing deals.
- π The need for a full-time social media manager indicates a recurring pain point that could be addressed with an AI-driven social media management tool.
- π§ Validating product ideas by emailing more marketing and sales managers to identify common pain points can lead to the development of targeted solutions.
Q & A
What was the initial response rate to the email campaign sent to 5,000 CEOs?
-The initial response rate was three positive responses, with a few unhappy responses.
What was the open rate for the first email in the campaign?
-The open rate for the first email was 18%.
Did the open rate for the subsequent emails remain consistent or change?
-The open rate for the second email was similar to the first, while the third email had a slightly lower open rate of 14%.
How did the reply rate change across the emails in the campaign?
-The reply rate slightly increased for the second email to 1%, and then decreased to 0.9% for the third email.
What was the main lesson learned from the email campaign regarding follow-ups?
-The main lesson was that having two or three follow-up emails in a campaign is generally effective, as even the last email maintained a good reply rate.
What was the most time-consuming problem in sales operations according to the responses?
-The most time-consuming problem was delivering campaigns, including copywriting, uploading, and scheduling.
What solution could save time in content creation and delivery across different platforms?
-A solution that handles all parts of content creation, scheduling, uploading, and analytics in one tool would save a lot of time.
What part of the job did the respondents wish to automate to save time?
-The respondents wished to automate the delivery of ad campaigns, with the ability to upload all campaigns in one place for automatic delivery across all platforms.
What could dramatically increase a company's revenue according to the responses?
-A more structured sales process that learns from past successes and improvements could dramatically increase a company's revenue.
What type of tool could provide feedback and improve the sales process?
-A tool that aggregates engagement stats for ad campaigns across all channels in one place could provide valuable feedback and improve decision-making.
What recurring challenge in sales efforts was mentioned that costs money or lost opportunities?
-The recurring challenge was being under-resourced in sales and support functions, such as not having a dedicated video person or a purpose-built jobs board on the website.
What solution or tool would be needed to double sales ROI in the next quarter according to the responses?
-Internal resources for creating advertising content, such as skilled staff who can quickly and effectively create marketing resources, would be needed to double sales ROI.
What is the potential idea for a product that could replace the need for a full-time social media manager?
-A potential idea is an AI social media manager software that automates the tasks currently performed by a human social media manager.
Outlines
π¨ Email Campaign Insights and CEO Feedback
The speaker discusses the results of an email campaign sent to 5,000 CEOs, highlighting the open and reply rates across three follow-up emails. They emphasize the importance of follow-ups in email marketing and delve into the detailed responses received. The responses reveal CEOs' pain points, such as time-consuming sales operations and the desire for tools that streamline content creation, scheduling, and analytics. The summary also touches on the potential for a product that automates ad campaign delivery across multiple platforms, saving significant time for ad managers.
π Identifying Solutions for Small Business Challenges
This paragraph focuses on the challenges faced by a small company, particularly the lack of resources in sales, support, and technology. The company could benefit from a dedicated video content creator and a specialized jobs board on their website. The speaker suggests two potential solutions: a software product that enables small businesses to create video content without hiring full-time staff, and a service-based agency offering part-time video support. Additionally, the company seeks to double their sales ROI by having internal resources for creating advertising content, which would free up salespeople's time for more critical tasks. The speaker proposes an AI platform for generating ads and a cost-effective agency service as potential solutions.
Mindmap
Keywords
π‘Email Campaigns
π‘Open Rate
π‘Reply Rate
π‘Pain Points
π‘Content Creation
π‘Automation
π‘Sales Operation
π‘Revenue Increase
π‘Feedback
π‘Data Aggregation
π‘Resource Constraints
π‘Sales ROI
π‘Social Media Manager
Highlights
Sending email campaigns to 5,000 CEOs resulted in three positive responses and revealed pain points for potential product development.
The importance of follow-up emails in campaigns, with open rates of 18%, 14%, and 14% respectively for the first, second, and third emails.
Identifying the most expensive or time-consuming problem in sales operations can lead to building a product that saves time and is an easy sell.
A solution that streamlines content creation, scheduling, and analytics could save significant time for businesses.
Automating ad campaign delivery across multiple platforms would save time and increase efficiency for ad managers.
The value of a tool that aggregates engagement stats for ad campaigns across all channels in one place for better decision making.
The need for a structured sales process to learn from past successes and improve for repeat business opportunities.
The potential of AI to give feedback on performance and automate improvements in various fields, such as video editing.
The recurring challenge of being under-resourced in sales and support functions, impacting the ability to generate more revenue.
The idea of creating a video product for small companies to produce content without hiring a full-time person.
The concept of a service-based agency offering part-time video support as an alternative to full-time hiring.
The desire for internal resources to create advertising content to free up salespeople's time and maximize sales opportunities.
The potential of an AI platform to generate ads, saving salespeople's time for more critical tasks.
The idea of a service-based agency creating unlimited ads as a cost-effective alternative to using salesperson time.
The recurring pain point of social media management taking up too much time, suggesting a need for an AI social media manager tool.
The strategy of emailing marketing and sales managers to validate the need for an AI social media manager tool.
The potential for creating products and solutions based on real-life pain points expressed by CEOs and managers.
Transcripts
from the last video I emailed 5,000 CEOs
I got three positive responses a few
unhappy responses but basically in the
emails they tell me all their pain
points and what they would buy to make
more money so this is the campaign and I
sent it to 5,000 this one I think only
has 2500 emails but you can see that
this is the first email this is the
second email and then this is the third
email so this is the open rate which is
18% and then the second email has a
similar open rate and then the third one
has 14% open rate but you can see that
the reply rate actually slightly
increased for the second email it got up
to 1% and then for the third email it's
.9% the main lesson from this is that if
you're sending email campaigns it's
generally pretty good if you have two or
three follow-ups what I've noticed from
my other campaigns is that even the last
email they'll it'll still have pretty
good reply rate let's get into the
responses so this is the first one and
here are the questions if you want to
read through them I asked nine questions
and the first two are more like career
oriented so for this one it wasn't a CEO
it was more of a marketing manager so
you can see that they've only worked for
2 years and they're not that career
focused here is the juicy part for
number three I asked them what is the
most expensive or timec consuming
problem in your sales operation right
now so this question is important
because if you can figure out something
that's taking a lot of time you can
build a product that saves them time and
and it's a no-brainer to buy right so
their response is my team and I spend a
lot of time delivering campaigns
including copyrighting uploading and
scheduling the main takeaway from this
is that if you can have a solution that
kind of handles all parts of content
creation like creation scheduling
uploading analytics that will save
people a lot of time so this isn't just
for sales but it's for other parts of
any workflow so even for video editing
right like the entire process of
scripting editing uploading scheduling
like all that if you can have it in one
tool that will save a lot of time and
that's a lot of value ad that's just one
idea for number four if you could
automate one part of your job that
currently requires a lot of attention
what it would be and they they said
delivering add campaigns if I could
upload all campaigns in one place it
would automatically deliver across all
platforms with that would be massive
time saer right so again this is like
the concept where there's so many social
platforms like Twitter Youtube Instagram
Pinterest Facebook right so there's so
many platforms and if you're like an ad
manager you have to upload that same ad
to multiple platforms so just having one
platform that can solve and upload all
those images or videos it will save a
lot of time again this doesn't apply
just for ads but it also applies for any
type of content or anything that you
need to upload to a bunch of platforms
if you have a tool that can save that
time so number five what is something
that if done better could dramatically
increase your company's revenue and for
this one they said a more structured AER
sale process where we learn more about
what we've done well and what CED done
better and this will provide more
opportunities for repeat business that
we currently miss out on but we rarely
seem to have time I think the main takea
away from this is that if you have a
tool that can give feedback and improve
the process of whatever someone's doing
that is value ad plus the second
important part is when they mention that
um they want repeat business this isn't
just for onetime purchases but like how
do you find a way so that whatever
someone is selling they can sell over
and over again whether it's in the form
of a monthly subscription or something
where it's even like a chocolate where
they can buy it like over and over
finding that process where they can sell
it over and over that's like value ad so
I think for this one even if you um
don't have like a marketing specific
tool if you can find a way to give
feedback that allows the person to
perform better I think that's a lot of
value at so again for the example of
video editing like let's say you come up
with the tool that allows you to give
feedback on how you can improve your
YouTube videos that step is very manual
but if you can find a way to automate it
and have ai give feedback on your video
that could be a potential idea so let's
keep moving on so number six what data
or insights do you wish you had that
would dramatically increase your
decision making for this one they
mention if engagement stats for ad
campaigns across all channels were
readily available in one place this will
help us so yeah again this is like the
same theme where there's a lot of
platforms and Gathering all that data in
one place is tire so if you have one
tool that kind of Aggregates all the
data whether it's for social media or if
it's like revenue or traffic or whatever
just having all that in one place I
think that can drive a lot of value
across other niches not just social
media and marketing so let's move on to
the next one what is one reoccurring
challenge in your sales effort that
consistently cost you money or lost
opportun
so they mentioned as a small company
we're under resourc in both sales
support functions and technology for
example we could be making a lot more
money from our video content if we had a
dedicated video video person on the team
we could also get a lot more from
recruiting advertising if we had a
purpose built jaw boards on the website
so for this one I'm not really sure what
they mean when they say a purpose built
jobs board I guess it's like having an
actual draw boards on their website that
seems more appealing for the person that
wants to work for them but yeah for this
one I guess they want more video content
but they don't have a dedicated person
for that so I guess the two solutions
for that is one you could create a video
product that allows small companies to
have video content without hiring a
full-time person so that's one um
software idea and then the other idea is
probably like a more service-based
agency where you offer part-time video
support where they don't have to hire
you full-time but you can still provide
video videos that drive them sales at a
part-time type job so those are like the
two ideas and then the last question is
if you had to double your sales Roi in
the next quarter what solution or tool
would you need to make that happen so
they mentioned that to double their RI
on their sales and in the next quarter
they would want internal resources for
creating advertising content would be
the most effective short-term growth
knowing you have skilled staff who can
quickly and effectively create the
marketing resource clients need frees up
sales people time and maximizes
opportuni to sell a variety of
businesses and organizations so for this
one I guess they want more ads so right
now all their sales people are creating
ads which takes up time that the
salesperson could be like cold calling
or actually closing deals so for this
there's um probably two solutions so the
first one is like a AI platform that can
generate ads for them and then for a
more service based idea what you can do
is have the agency that creates
unlimited ads and you would just make it
cost effective where paying the service
is a lot cheaper than um wasting the
salesperson time so those are like the
two ideas that I thought of but yeah
like the last question is pretty
interesting because they mentioned they
want a full-time social media manager so
this is like a repeating paino where
social media is taking up a lot of their
time especially with aggregating data or
posting a lot of content or even like
creating content I think this this is a
huge paino that if you can solve with
software that kind of takes the job of a
social media manager this could be a
pretty good idea and this is like just
one example where this is a paino and I
guess to validate it what you can do is
email a bunch more marketing SL sales
managers and see if they have the same
problem and if they do then you can sell
them the software of having an AI social
media manager so this real life example
where they mention their pain points and
obviously you can create your products
and solutions around this paino we
didn't have time to go through the other
two emails so I'll do a followup video
going over those two emails but
hopefully you guys found this useful and
I will see you guys next time
[Music]
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