Как попасть в ТОП Behance

Summary

The speaker in this video script is an experienced designer who shares insights on how to achieve success on Behance, a platform for showcasing creative work. They discuss the importance of understanding the market and analyzing what is popular to create a competitive edge. The speaker highlights their own achievements, such as receiving numerous likes and awards on Behance within six months, and emphasizes the value of a systematic approach to design. They also stress the significance of creating a compelling narrative for a project, the need for high-quality content, and the impact of negative comments on the community. The script offers practical advice for designers, including the creation of an attractive portfolio, the importance of project presentation, and the use of Behance for professional opportunities. The speaker encourages designers to be proactive, to learn from mistakes, and to continuously experiment with styles to find what resonates with audiences.

Takeaways

• 🎓 **Continuous Learning:** The speaker emphasizes the importance of ongoing education and learning, suggesting that anyone can achieve success through persistent effort and trying.
• 🌟 **Quality Over Quantity:** The focus is on creating high-quality projects rather than a large number of mediocre ones. It's better to have one impactful project than many that don't stand out.
• 📈 **Analytical Approach:** A systematic approach to design is advocated, including analyzing what's on the market, understanding how things work, and learning from others' work to improve one's own.
• 🏆 **Recognition and Awards:** The speaker shares personal achievements, such as receiving awards and likes on their work, highlighting the value of recognition in the design community.
• 🌐 **Global Opportunities:** There's a mention of the potential for international work and clients, suggesting that good design can transcend borders and open up opportunities worldwide.
• 📝 **Documentation and Storytelling:** The importance of documenting the design process and being able to tell a compelling story through a project is underlined, as it helps in client engagement and understanding.
• 🔍 **Market Analysis:** Before starting a project, it's crucial to analyze the market, competitors, and existing solutions to identify gaps and opportunities for a unique and effective design.
• 🎨 **Design Aesthetics and Functionality:** The balance between aesthetics and functionality in design is discussed, with an emphasis on not compromising on either for successful project outcomes.
• 📱 **Responsive and User-Friendly Design:** The need for designs that are not only visually appealing but also user-friendly and accessible across various devices is highlighted.
• 👥 **Community and Collaboration:** The value of being part of a design community, sharing knowledge, and collaborating with others is mentioned as a way to enhance one's design skills and stay updated with industry trends.
• 📈 **Growth and Progression:** The speaker talks about personal growth in the field of design, suggesting that with time and experience, one can progress and achieve more significant milestones in their career.

Q & A

What is the main topic of discussion in the video?

The main topic of discussion is about achieving success on Behance, specifically getting a large number of likes, awards, and job offers for designers.

What does the speaker claim to have achieved in half a year?

The speaker claims to have significantly boosted their Behance profile by earning 30 awards, 85,000 likes, and over 800,000 views on their projects.

Why does the speaker believe sharing their experience is valuable?

The speaker believes sharing their experience is valuable because they have a systematic approach that has led to their success, and they are willing to share this knowledge to help others.

What is the significance of the Behance platform for designers according to the speaker?

Behance is significant for designers as it allows them to showcase their work, gain recognition through likes and awards, and potentially attract clients or job offers.

What is the speaker's background in design?

The speaker has been involved in design for 15 years, has a web studio in Russia, and their work has been recognized among the top 10,000 companies in the country.

What does the speaker suggest for creating a successful project on Behance?

The speaker suggests conducting a thorough analysis of the market, understanding what works and what doesn't, and applying a systematic approach to creating a project that resonates with the audience.

Why does the speaker emphasize the importance of a good portfolio?

A good portfolio is crucial because it showcases a designer's best work and can lead to job opportunities, as clients and employers often review portfolios to assess a designer's capabilities.

What is the speaker's approach to handling negative comments on their work?

The speaker advises not to be swayed by negative comments and to focus on one's goals. They emphasize the importance of presenting a strong visual position and vision without succumbing to negativity.

How does the speaker describe the process of creating a project for Behance?

The process involves selecting an attractive and interesting topic, conducting a detailed analysis, creating a structured layout, and then designing the project with a focus on both aesthetics and functionality.

What is the role of the art director in the project development process as described by the speaker?

The art director assists in refining the project, ensuring that it not only looks visually appealing but also effectively communicates the intended message and content.

Why does the speaker recommend starting with an analysis of similar sites when creating a new project?

Starting with an analysis of similar sites helps to understand the current market trends, user expectations, and competitive landscape, which can inform the design process and increase the project's chances of success.

What does the speaker suggest regarding the use of Behance for Russian designers?

The speaker suggests that while Behance is an international platform primarily used in English, Russian designers can still benefit from it, and sometimes projects in Russian are also promoted on the platform.