Cara Nyari Klien Ilustrasi (tutorial kirim porto dan email)

Summary

This video provides illustrators with essential tips on how to land professional opportunities by directly reaching out to clients. It emphasizes building a targeted mailing list of art directors, editors, and designers from industries like publishing and advertising. The speaker shares insights on crafting concise, professional emails, showcasing portfolios via personal websites or platforms like Behance, and following up consistently. The key message is to take control of your client outreach, be persistent, and avoid relying solely on platforms like Fiverr or Instagram to get noticed and secure high-quality projects.

Takeaways

• 😀 Build a targeted mailing list of potential clients, including art directors, editors, and designers.
• 😀 Research potential clients by using Google and LinkedIn to find contacts in your desired industry.
• 😀 Personalize your emails by mentioning how you discovered the person and what specific projects you’re interested in.
• 😀 Keep your introductory email concise with a professional tone, introducing yourself and linking to your portfolio.
• 😀 Be consistent in sending emails; aim to send 10 emails a day to increase your chances of success.
• 😀 Follow up periodically (every 3 months) with updated work to show you're still active and improving.
• 😀 Do not rely solely on platforms like Fiverr or Instagram; instead, focus on direct outreach to potential clients.
• 😀 Don’t ask for work directly in your emails; position yourself as an illustrator without begging for assignments.
• 😀 Understand that clients might not respond immediately; persistence and consistency are key to being remembered.
• 😀 Focus on building long-term relationships with clients instead of expecting quick wins from marketplaces.

Q & A

What is the main topic of the video script?

The video focuses on how illustrators can get their portfolios into the hands of potential clients and position themselves as top candidates for hiring, without relying on platforms like Fiverr or Upwork.

Why does the speaker dislike using platforms like Fiverr and Upwork?

The speaker believes that illustrators should not rely on marketplaces like Fiverr or Upwork, as these platforms lead to fierce competition with hundreds of thousands of other illustrators, which often results in competing on price rather than skill.

What is the first step to getting a portfolio noticed by clients?

The first step is to build a mailing list of potential clients, specifically targeting art directors, editors, and designers from the industries the illustrator wants to work with.

How can you find potential clients for your portfolio?

You can find potential clients by searching for publishers, advertising agencies, or production houses online and identifying key contacts like art directors, editors, and designers. Tools like Google and LinkedIn can be useful for this research.

What is the recommended way to reach out to a potential client?

The best approach is to send a short, professional email introducing yourself, explaining how you came across their work, and providing a link to your portfolio. The email should be concise, without unnecessary pleasantries.

How should you format an email when reaching out to a client?

The email should consist of three parts: 1) A brief introduction with your name, where you're based, and how you found the contact. 2) Mention your specific interest in their work and the type of projects you're interested in. 3) A short closing with a statement like 'Looking forward to your reply.' Avoid long, flowery language or asking for a job directly.

What should you avoid when sending a portfolio email to a potential client?

Avoid sending a PDF portfolio directly in the email and refrain from asking for a job or making requests. Instead, provide a link to an online portfolio like a personal website or platforms like Behance.

Why is it important to mention your location in the email?

Mentioning your location can be important because it provides context regarding your timezone, which might be relevant for certain projects. It also could make your profile more attractive to clients looking for illustrators from specific regions, especially for projects with regional relevance.

What should you do if you don’t receive an immediate response from a potential client?

If you don’t get a reply, you should follow up with a reminder email after a few months. Update them on your portfolio and let them know about new work you've completed. This persistence shows dedication and can lead to future opportunities.

How can consistency in email outreach benefit an illustrator?

Consistency in emailing potential clients increases visibility and the likelihood of being remembered. The speaker shares an example where they received a project offer two years after sending an initial email, highlighting the importance of staying in the client's mind.