The Journey of Elon Musk (Documentary)

Newsthink
14 Jun 202313:40

Summary

TLDRThis video dives into Elon Musk's journey of founding SpaceX and Tesla, highlighting his relentless pursuit of innovation despite numerous setbacks. From building rockets with minimal resources to revolutionizing electric cars, Musk's story is one of perseverance and visionary thinking. The video also touches on his other ventures, like Neuralink and the Boring Company, emphasizing his ambition to push the boundaries of technology and human capability. Ultimately, it showcases Musk's belief in pursuing important goals, even when the odds are against him.

Takeaways

  • šŸš€ Elon Musk founded SpaceX in 2002 with limited resources but boundless ambition, aiming to send people to Mars.
  • šŸ“š Despite having degrees in economics and physics, Elon Musk taught himself rocket science through extensive reading and learning from industry experts.
  • šŸ’ø Musk invested heavily in his ventures, putting $100 million into SpaceX, $70 million into Tesla, and $10 million into SolarCity, demonstrating his commitment to his vision.
  • šŸ”¢ After an unsuccessful attempt to buy a refurbished ICBM from Russia, Musk calculated the cost of building a rocket himself, leading to the birth of SpaceX.
  • šŸ”§ Tom Mueller, a key ally in rocket science, designed the Merlin engine that powers SpaceX's rockets and is designed for reusability.
  • šŸ”„ The Falcon 1 faced multiple launch failures, but Musk's perseverance paid off with the successful fourth launch, securing a significant NASA contract.
  • šŸš— Tesla faced financial struggles, with Musk cutting staff and relying on personal funds to keep the company afloat during the 2008 financial crisis.
  • šŸ› ļø Tesla's Model 3 production faced significant challenges, with Musk admitting the company was close to bankruptcy and personally sleeping in factories to manage the crisis.
  • šŸŒ Elon Musk's ventures, including Tesla, SpaceX, and Neuralink, share a common theme of striving for freedom from limitationsā€”whether it's space travel, fossil fuels, traffic, or human biology.
  • šŸ‘„ Musk's leadership during tough times inspired his employees to follow him through adversity, as evidenced by his unwavering commitment to his companies' missions.
  • šŸ—£ļø Musk's acquisition of Twitter and its rebranding to X Corp reflect his ongoing pursuit of innovation and the integration of various services into a single 'everything app'.

Q & A

  • What were the initial conditions when Elon Musk founded SpaceX in 2002?

    -When Elon Musk founded SpaceX in 2002, it essentially consisted of carpet and a mariachi band, indicating a very modest start with limited resources.

  • What is Elon Musk's ultimate mission with SpaceX?

    -Elon Musk's ultimate mission with SpaceX is to send people to Mars, aiming to make space travel more accessible and affordable.

  • How did SpaceX's Starship attempt to reach orbit on April 20, 2023?

    -On April 20, 2023, the Starship, the world's largest rocket, attempted its first orbital flight but failed to reach orbit. Despite this, the experience provided valuable learning opportunities.

  • What educational background does Elon Musk have, and how did it influence his career at SpaceX?

    -Elon Musk has a bachelorā€™s degree in economics and another in physics. His self-taught knowledge in rocket science, combined with his educational background, helped him build SpaceX from the ground up.

  • Why did Elon Musk choose to attend Queen's University over the University of Waterloo?

    -Elon Musk chose Queen's University over the University of Waterloo because he felt there were not enough female students at Waterloo, and he did not want to spend his undergraduate years primarily with male peers.

  • How did Elon Musk's early financial success with X.com and PayPal contribute to his ventures in SpaceX, Tesla, and SolarCity?

    -Elon Musk scored $180 million when X.com merged with PayPal, which was later bought by eBay. He invested this entire amount into three projects: $100 million into SpaceX, $70 million into Tesla, and $10 million into SolarCity, demonstrating his commitment to his ambitious ventures.

  • What was the turning point for SpaceX when it faced multiple launch failures?

    -The turning point for SpaceX was the successful fourth launch of the Falcon 1 on September 28, 2008, which reached orbit and secured a $1.6 billion contract from NASA to resupply cargo to the International Space Station.

  • How did Elon Musk's personal life challenges in 2008 impact his professional decisions?

    -In 2008, Elon Musk faced a divorce and the near-collapse of both SpaceX and Tesla. Despite these personal and professional challenges, he remained committed to his ventures, making critical financial and strategic decisions to save both companies.

  • What was the critical financial situation that Tesla faced in 2008, and how was it resolved?

    -In 2008, Tesla had just $9 million left and was struggling to secure additional investment during a financial crisis. Elon Musk managed to scrape together $20 million, including personal investments, and investors agreed to match this amount, saving Tesla on Christmas Eve with a total of $40 million in funding.

  • How has Elon Musk's vision for Tesla evolved from its early days to the present?

    -Elon Musk's vision for Tesla has evolved from producing luxury electric vehicles like the Roadster to creating more affordable models like the Model 3, while also focusing on advancing autonomous driving technology and expanding the company's global production and charging network.

  • What is the significance of Elon Musk's other ventures, such as the Boring Company and Neuralink, in relation to his broader goals?

    -The Boring Company and Neuralink represent Elon Musk's pursuit of innovation beyond space and electric vehicles. The Boring Company aims to revolutionize transportation through tunnels, while Neuralink seeks to merge humans with AI, enhancing human capabilities and furthering the theme of freedom from limitations.

  • How does Elon Musk's acquisition of Twitter fit into his broader vision of creating an 'everything app'?

    -Elon Musk's acquisition of Twitter and its renaming to X Corp aligns with his vision of creating a comprehensive platform that offers more than just social media interaction, potentially integrating various services and functionalities to enhance user experience and freedom of speech.

Outlines

00:00

šŸš€ The Ambitious Beginnings of SpaceX and Elon Musk's Vision

Elon Musk founded SpaceX in 2002 with limited resources but an ambitious goal to send humans to Mars. Despite initial failures, including the Starship's unsuccessful attempt to reach orbit in 2023, Musk's approach to learning from setbacks has been pivotal. His educational background in economics and physics, combined with self-taught rocket science, laid the foundation for SpaceX. Musk's early investments in his ventures, including $100 million in SpaceX, were made possible by his $180 million gain from the sale of X.com to eBay. His determination to build his own rockets, learning from industry experts and his own calculations, led to the creation of SpaceX with the revolutionary reusable rocket technology.

05:03

šŸ› ļø Overcoming Adversity: Elon Musk's Struggles with Tesla and Personal Life

During the critical period of saving SpaceX, Tesla faced its own financial crisis, with production costs of the first vehicle spiraling out of control and the company nearly out of funds by October 2008. Elon Musk's personal life was also in turmoil, with a divorce from his first wife and the challenge of raising five children. Despite the odds, Musk's perseverance and leadership kept both companies afloat. The successful fourth launch of the Falcon 1 in 2008 secured a $1.6 billion contract with NASA, saving SpaceX. Meanwhile, Tesla managed to secure additional funding just in time, averting bankruptcy. Musk's childhood experiences of bullying and a difficult family life may have contributed to his resilient mentality.

10:04

šŸŒŸ Tesla's Ascent and Elon Musk's Diverse Ventures Towards a Visionary Future

Tesla's journey from the brink of bankruptcy to becoming a leader in electric vehicles is marked by Musk's innovative strategies and relentless drive. The company's survival and growth were achieved through workforce reduction, securing additional funding, and Musk's personal investment. Tesla's expansion included increasing production and establishing factories worldwide, culminating in the delivery of 1.3 million cars in 2022. Musk's vision extends beyond electric cars to include fully autonomous vehicles and the integration of technology into various aspects of life, such as the Optimus robot and the Boring Company's tunnel projects. His recent acquisition of Twitter and plans for Neuralink reflect a consistent theme of pursuing freedomā€”freedom from Earth's constraints, fossil fuels, traffic, and human biological limitations.

Mindmap

Keywords

šŸ’”SpaceX

Space Exploration Technologies Corp. (SpaceX) is a private American aerospace manufacturer and space transportation company founded by Elon Musk. It is central to the video's theme as it represents Musk's ambition to revolutionize space travel and make Mars colonization a reality. The script mentions SpaceX's journey from a small startup to a company capable of launching rockets, with the ultimate goal of sending humans to Mars.

šŸ’”Starship

Starship is a fully reusable spacecraft and rocket under development by SpaceX, designed to carry crew and cargo to Earth orbit, the Moon, Mars, and beyond. In the context of the video, Starship symbolizes the next leap in space exploration technology and is highlighted by its attempt to reach orbit, which, despite initial failures, is a stepping stone towards Musk's vision of interplanetary travel.

šŸ’”Elon Musk

Elon Musk is the CEO and Lead Designer at SpaceX, and the central figure in the video's narrative. His vision, perseverance, and entrepreneurial spirit are emphasized as key drivers behind the success of SpaceX and other ventures. The script details his educational background, early career, and the challenges he faced in building SpaceX from the ground up.

šŸ’”Reusable Rockets

Reusable rockets are a concept in spaceflight where rockets are designed to be launched, recovered, and launched again, reducing the cost of space travel. This concept is crucial to the video's message, as it illustrates SpaceX's innovation in making space more accessible and economically viable. The script mentions the development of the Merlin engine and the Falcon 9 rocket, which are both designed with reusability in mind.

šŸ’”Falcon 1

Falcon 1 is the first orbital rocket developed by SpaceX. It represents an early and significant milestone in the company's history, as it was the precursor to the more advanced Falcon 9 and Falcon Heavy rockets. The script recounts the initial failures and eventual success of the Falcon 1, highlighting the perseverance required to overcome technical and financial challenges.

šŸ’”Tesla

Tesla, Inc. is an American electric vehicle and clean energy company that Musk co-founded and where he serves as CEO. The video discusses Tesla's role in Musk's broader vision of sustainable energy and transportation. It mentions the financial struggles Tesla faced and how Musk's leadership helped the company survive and thrive, ultimately revolutionizing the electric vehicle industry.

šŸ’”Self-Driving Technology

Self-driving technology, also known as autonomous driving, is a system that enables vehicles to navigate without human intervention. In the video, this technology is portrayed as a key aspect of Tesla's innovation, with the potential to transform transportation and reduce accidents. The script suggests that full autonomy is a critical goal for Tesla's future success.

šŸ’”Neuralink

Neuralink is a neurotechnology company founded by Elon Musk that is developing implantable brainā€“machine interfaces (BMIs). The video touches on Neuralink's ambitious goal to merge human cognition with artificial intelligence, which could potentially treat neurological conditions and enhance human capabilities. This concept aligns with the video's overarching theme of pushing technological boundaries.

šŸ’”Boring Company

The Boring Company is an infrastructure and tunnel construction company founded by Elon Musk. The video mentions the company's aim to alleviate urban traffic congestion through underground tunnels. This initiative reflects Musk's penchant for tackling complex, real-world problems with innovative solutions, even if they are met with skepticism.

šŸ’”Optimus

Optimus is a humanoid robot developed by Tesla, aimed at performing repetitive and physically demanding tasks. The video suggests that Optimus could have a significant impact on the labor market and represents Musk's vision for the future of robotics. It is positioned as a potential game-changer, aligning with the video's theme of technological advancement.

šŸ’”Freedom

Freedom is a recurring theme in the video, symbolizing the liberation from limitations imposed by Earth's resources, human biology, and traditional transportation methods. It is exemplified through Musk's various companies and projects, which all aim to provide solutions for a more independent and sustainable future. The script illustrates this through the aspirations of SpaceX, Tesla, Neuralink, and other ventures.

Highlights

Elon Musk founded SpaceX in 2002 with limited resources, including just carpet and a mariachi band.

Elon's ambition for SpaceX is to send people to Mars, with the ultimate goal of making space accessible to everyone.

The Starship rocket's first attempt to reach orbit on April 20, 2023, failed but reinforced Elon's approach of learning from failures.

Elon Musk built SpaceX with a background in economics and physics, not engineering.

Elon's education included self-teaching through books and knowledge absorption from industry experts.

Elon's initial space ambitions started with a plan to send mice to Mars using a refurbished ICBM from Russia.

Elon's negotiation in Moscow for an ICBM ended with a refusal to overpay, leading to the decision to build his own rockets.

SpaceX's founding goal was to build affordable, reusable rockets to reduce space travel costs.

Tom Mueller, a key ally in rocket science, designed the revolutionary Merlin engine for SpaceX's rockets.

The Falcon 1's first three launch attempts failed, nearly depleting SpaceX's funds.

Elon's perseverance paid off with the Falcon 1's successful fourth launch, securing a $1.6 billion NASA contract.

Tesla faced severe financial challenges, with production costs of the first vehicle, the Roadster, exceeding budgets.

Elon's personal life struggles, including a divorce and health issues, coincided with Tesla's financial crisis in 2008.

Tesla survived its financial crisis with a last-minute funding round that saved the company on Christmas Eve 2008.

Elon's vision for Tesla includes making electric cars mainstream and fully autonomous.

The Boring Company's tunnels aim to revolutionize transportation by easing traffic, though they face skepticism.

Neuralink, Elon's brain-computer interface company, received regulatory approval in May 2023 to test its technology on humans.

Elon's companies, including SpaceX, Tesla, and Twitter, are working towards various freedoms, from Earth to fossil fuels and human biology limitations.

Despite facing numerous challenges, Elon Musk's philosophy is to never give up, even when odds are not in his favor.

Transcripts

play00:00

Here we are in the SpaceX machine shop.

play00:01

When Elon Musk founded SpaceX in 2002,Ā  he only had two things going for him. Ā 

play00:06

SpaceX basically consisted of carpet andĀ  a mariachi band. Thatā€™s all of SpaceX.

play00:12

Well, he did have one more thing:Ā  an ambition that knew no bounds. Ā 

play00:17

The sky is not the limit for Elon,Ā  whose mission is to send people to Mars.

play00:23

On April 20, 2023 - humanity tookĀ  one step closer to that dream.

play00:28

When the worldā€™s largest rocket,Ā  the fully reusable Starship,Ā Ā 

play00:32

attempted to go into orbit for the first time.

play00:35

Obviously, this isnā€™t a nominal situation.

play00:39

Although Starship failed to reach orbit,Ā Ā 

play00:41

learning from failures is Elon'sĀ  approach to his career building SpaceX.

play00:45

And to think he built a rocketĀ  company with just a bachelorā€™sĀ Ā 

play00:49

degree in economics and another in physics.

play00:51

Elon, who has Canadian citizenship thanks toĀ  his mother Maye, began his undergrad studiesĀ Ā 

play00:57

at Queen's University in Kingston,Ā  Ontario, three hours east of Toronto.

play01:01

He chose Queenā€™s over Canadaā€™s UniversityĀ  of Waterloo, which is renowned for itsĀ Ā 

play01:05

engineering program, because, as he toldĀ  Queenā€™s magazine, ā€œthere didnā€™t seem to beĀ Ā 

play01:09

any girls (at Waterloo)! I didnā€™t want to spendĀ  my undergraduate time with a bunch of dudes.ā€ Ā 

play01:13

After two years at Queenā€™s, he transferredĀ  to the University of Pennsylvania as heĀ Ā 

play01:18

thought attending an Ivy League schoolĀ  might help him land a job in America. Ā 

play01:21

The land of opportunity when it comes to tech. Ā 

play01:24

Still, degrees in economics and physicsĀ  werenā€™t enough to make him a rocket scientist.

play01:28

So, Elon taught himself byĀ  devouring these books. Ā 

play01:32

A habit he built as a boy,Ā Ā 

play01:34

reading the entire Encyclopedia whenĀ  he was only eight or nine years old.

play01:38

He also absorbed knowledgeĀ  from the industryā€™s best.

play01:41

He cold-called aerospace consultant JimĀ  Cantrell who answered while driving inĀ Ā 

play01:46

his convertible with the roof down.Ā  He thought he heard Elon introduceĀ Ā 

play01:49

himself as an ā€œInternet billionaireā€, asĀ  he recalled in an interview with Esquire. Ā 

play01:53

Elon wasnā€™t quite a billionaire then,Ā  but he did score $180 million when hisĀ Ā 

play01:58

financial services company X.com mergedĀ  with PayPal, which was bought by eBay. Ā 

play02:02

He then sunk EVERYTHING into three projects:Ā  $100 million into SpaceX, $70 million into Tesla,Ā Ā 

play02:09

and $10 million into solar energy companyĀ  SolarCity, which later merged with Tesla.

play02:14

In 2001, he planned on buyingĀ  a refurbished intercontinentalĀ Ā 

play02:18

ballistic missile (ICBM) from theĀ  Russians to use as a launch vehicle.

play02:21

He figured his space ambitions couldĀ Ā 

play02:23

start with sending some mice to Mars. When he went to Moscow to negotiate, theĀ Ā 

play02:25

Russians wanted $8 million per ICBM,Ā  twice what Elon was prepared to pay. Ā 

play02:30

When he countered with $8 million for two rockets,Ā  Jim Cantrell recalled in Ashlee Vanceā€™s biographyĀ Ā 

play02:36

on Elon, that the Russians reportedlyĀ  ā€œā€˜said something like, ā€˜Young boy. Noā€.

play02:40

Elon apparently ā€œstormed out of the meeting.ā€ On the flight home, he broke down the costĀ Ā 

play02:45

of building and launching aĀ  rocket on a spreadsheet. Ā 

play02:48

He realized a modest-sized rocketĀ  that could carry smaller satellitesĀ Ā 

play02:51

and research payloads into spaceĀ  could be much less than $8 million. Ā 

play02:55

So, SpaceX was born with the goalĀ  of building its own rockets. Ā 

play02:59

It is an understatement to sayĀ  starting a rocket company is hard. Ā 

play03:03

But Elon found an ally in the godfatherĀ  of rocket science, Tom Mueller.

play03:08

Tom worked for the largeĀ  aerospace company TRW at the time,Ā Ā 

play03:11

which Northrop Grumman later acquired. He spent weekends building and firing rocketsĀ Ā 

play03:16

in the Mojave Desert in CaliforniaĀ  as part of an amateur rocket club. Ā 

play03:19

The amateur rocket scene was tight,Ā  and Tom got introduced to Elon. Ā 

play03:25

Tom designed the Merlin engineĀ  that powers SpaceXā€™s rockets. Ā 

play03:30

Merlin revolutionized spaceflightĀ  as itā€™s designed to be re-used.

play03:35

Elon understood that the only way to open up spaceĀ Ā 

play03:38

to everyone was to drastically cutĀ  costs by building reusable rockets.

play03:42

The Falcon 9 is partially re-usableĀ  as the booster lands back on earth.

play03:46

Before the Falcon 9, there was the Falcon 1.

play03:49

The Falcon 1 attempted to reach orbitĀ  for the first time in March 2006. Ā 

play03:54

It lasted only 41 seconds in the airĀ  before crashing due to a fuel leak. Ā 

play03:59

The second attempt the followingĀ  year went slightly better,Ā Ā 

play04:02

but the rocket failed to reachĀ  orbit due to a chain of issuesĀ Ā 

play04:05

caused by an unexpected bump when theĀ  first and second stages separated. Ā 

play04:10

Third time wasnā€™t a charm, either, as aĀ  timing error caused the two stages to collide.

play04:15

Elon had run through all theĀ  money he had set aside for SpaceX.

play04:19

When you had that third failure in a row,Ā  did you think, "I need to pack this in"?Ā 

play04:26

Never. Why not?Ā 

play04:29

I don't ever give up. I mean, I'd haveĀ  to be dead or completely incapacitated.

play04:36

He told his employees to keep going.

play04:39

The then head of talent acquisiitionĀ  at SpaceX, Dolly Singh, recalled onĀ Ā 

play04:43

the question-and-answer site Quora, ElonĀ  said: ā€œ...we need to pick ourselves up,Ā Ā 

play04:48

and dust ourselves off, because weĀ  have a lot of work to do. Then he said,Ā Ā 

play04:52

with as much fortitude and ferocityĀ  as he could musterā€¦ā€œ"For my part,Ā Ā 

play04:56

I will never give up and I mean never,ā€ andĀ  that if we stick with him, we will win.ā€

play05:02

ā€œI think most of us would have followed himĀ  into the gates of hell carrying suntan oilĀ Ā 

play05:07

after that. It was the most impressive displayĀ  of leadership that I have ever witnessed.ā€ Ā 

play05:12

While Elon tried to save SpaceX,Ā  Tesla was hanging on by a thread.

play05:16

He joined Tesla in its infancyĀ  after sinking millions from hisĀ Ā 

play05:20

PayPal earnings and stepped into theĀ  role as the companyā€™s board chair.

play05:23

After numerous management changes,Ā Ā 

play05:25

he was left in charge as CEO in late 2008Ā  at a time when Tesla was in serious trouble.

play05:31

The production of the first vehicle, theĀ  sporty Roadster, went wayyy over budget. Ā 

play05:35

By October 2008, Tesla had just $9Ā  million left to fund the company. Ā 

play05:40

It was hard to convince investors toĀ  fork over millions more during theĀ Ā 

play05:44

worst financial crisis since the Great Depression.

play05:47

His personal life fared no better; he wasĀ  going through a divorce from his first wife,Ā Ā 

play05:51

Justine, with whom he shares triplets and twins. Ā 

play05:54

Elon has said 2008 was theĀ  worst year of his life. Ā 

play05:57

With SpaceX unable to get its rocket intoĀ  orbit and Tesla nearly running out of cash,Ā Ā 

play06:03

it looked like one or both of his companies wouldĀ  die, as he painfully recalled to Ashlee Vance: Ā 

play06:09

"I could either pick SpaceX or Tesla or splitĀ  the money I had left between them. If I splitĀ Ā 

play06:15

the money, maybe both of them would die.Ā  If I gave the money to just one company,Ā Ā 

play06:19

the probability of it surviving was greater,Ā  but then it would mean certain death for theĀ Ā 

play06:24

other company. I debated that over and over." It was like having to choose between two children.

play06:30

Perhaps his difficult childhoodĀ  shaped his never-give-up mentality. Ā 

play06:34

He was bullied for years when he wasĀ  growing up in Pretoria, South Africa. Ā 

play06:39

One day in eighth or ninth grade, he andĀ  his brother Kimbal were sitting on theĀ Ā 

play06:43

top of a flight of stairs eating when a boyĀ  snuck up behind him, kicked him in the head,Ā Ā 

play06:47

and shoved him down the stairs. Then aĀ  bunch of boys beat him until he blacked out.

play06:51

The beating damaged his nose so severelyĀ  that it restricted airflow, and he later gotĀ Ā 

play06:56

surgery to correct his deviated septum. His life at home was no less painful. Ā 

play07:02

After his parents divorced, Elon optedĀ  to live with his father for a time. Ā 

play07:06

But he told Rolling Stone that his dadĀ  Errol ā€œ...was such a terrible human being.Ā Ā 

play07:10

You have no idea. My dad will have a carefullyĀ  thought-out plan of evil. He will plan evil.ā€

play07:17

Elon found comfort in coding, sometimesĀ  programming throughout the night. Ā 

play07:21

At age twelve, he coded a space-themedĀ  video game called Blastar. A SouthĀ Ā 

play07:25

African magazine published theĀ  source code and gave him $500. Ā 

play07:29

The game was no marvel of computer programming,Ā  but it did hint at his underlying brilliance. Ā 

play07:34

He turned his science fiction fantasies intoĀ  reality when he founded SpaceX at the age of 30.

play07:40

Despite three failed flightĀ  attempts, an investment fromĀ Ā 

play07:46

a venture capital firm made it possibleĀ  for SpaceX to attempt a fourth flight. Ā 

play07:50

The future of SpaceX restedĀ  on that fourth launch in 2008.

play07:54

On September 28, 2008, the Falcon 1 lifted off.

play07:58

9 minutes 31 seconds after launch,Ā Ā 

play08:01

the rocketā€¦reached orbit. Sstage separation confirmed!

play08:04

The success saved SpaceX becauseĀ  it helped secure a $1.6 billionĀ Ā 

play08:10

contract from NASA to resupply cargoĀ  to the International Space Station. Ā 

play08:14

SpaceX was out of deathā€™s reach. ButĀ  Tesla was still within its grasp.

play08:19

As Tesla was running out of money, ElonĀ  devised a plan to keep his company afloat:Ā Ā 

play08:24

he cut 25% of the workforce and leanedĀ  on friends to cover the weekly payroll. Ā 

play08:28

He managed to scrape togetherĀ  $20 million, including money heĀ Ā 

play08:32

made investing in his cousinā€™s data centerĀ  startup, which Dell bought the year before. Ā 

play08:36

Investors agreed to match whateverĀ  he was able to get on his own. Ā 

play08:39

This new round of $40 million inĀ  funding saved Tesla on Christmas Eve.

play08:44

It was the last hour of theĀ  last day that it was possibleā€ Ā 

play08:47

Tesla would endure many more years of painĀ  after going public in 2010 at $17 a share. Ā 

play08:53

Although the Model S wowed theĀ  world, people hesitated to buy theĀ Ā 

play08:57

luxury vehicle after it came out in 2012. Elon turned his employees into salespeopleĀ Ā 

play09:02

whose job was to convince everyone who put down aĀ  $5,000 deposit to go through with their purchase.

play09:08

When orders werenā€™t coming in fast enough,Ā Ā 

play09:10

Tesla said it was temporarily shuttingĀ  down its factory for ā€œmaintenanceā€ andĀ Ā 

play09:15

kept the real reason secret to avoid spookingĀ  investors and sending the stock plummeting.

play09:19

Elonā€™s maneuvering worked.

play09:22

In 2013, Tesla stunned Wall StreetĀ  by posting its first-ever profit.

play09:27

Elonā€™s goal had always been to buildĀ  a more affordable electric car.

play09:31

But Tesla simply couldnā€™t keepĀ  up with demand for the Model 3. Ā 

play09:35

Frankly, weā€™re gonna be in production hell.

play09:37

As the saying goes, if youā€™reĀ  going through hell, keep going. Ā 

play09:41

Elon promised to produce 5,000Ā  Model 3s a week initially,Ā Ā 

play09:46

yet only managed a mere 800 cars aĀ  week in the first few months of 2018.

play09:51

Tesla was burning cash as it tried to increaseĀ  the production of its most affordable car.

play09:56

Elon says Tesla was aboutĀ  a month from bankruptcy. Ā 

play10:00

The situation was so critical that heĀ  slept in his factories to save time,Ā Ā 

play10:04

and, he also said it was toĀ  suffer more than his staff.

play10:07

He told Bloomberg: ā€œWhenever they feltĀ  pain, I wanted mine to be worse.ā€ Ā 

play10:11

The pain eased as Tesla found a way toĀ  claw its way out of danger once again.

play10:17

Tesla managed to increase production andĀ  turned the corner as it entered 2020.

play10:22

It has expanded from one factory in FremobaĀ  nt, California, to factories worldwide.

play10:28

Tesla delivered 1.3 million cars in 2022. One of them was my own.

play10:34

As I drove across Canada last summer,Ā  I couldnā€™t help but think that one day,Ā Ā 

play10:38

electric cars will be so run-of-the-millĀ  that theyā€™ll just be calledā€¦cars.

play10:43

I did notice that supercharging stationsĀ  across the country were pretty empty.

play10:47

There was basically no one charging beside me.

play10:50

Yet charging stations will soon be getting busier.

play10:53

Many countries, including Canada, have mandatedĀ Ā 

play10:55

that all new cars and light-duty trucksĀ  sold be zero-emission vehicles by 2035.

play11:01

Not to mention other auto companies will now beĀ  relying on Teslaā€™s charging network, like Ford.

play11:06

Elon has stressed Tesla must make its cars fullyĀ Ā 

play11:09

autonomous in which there isĀ  no human intervention at all.

play11:13

Thatā€™s really the differenceĀ  between Tesla being worth aĀ Ā 

play11:16

lot of money or being worth basically zero.

play11:18

As Tesla engineers work to improveĀ  its full self-driving technology,Ā Ā 

play11:21

it wants to place that technology in a robot.

play11:24

Optimus perhaps felt like a sideshowĀ  when Tesla first unveiled it in 2021.

play11:29

However:

play11:30

Those who are insightful or who listenĀ  carefully will understand that OptimusĀ Ā 

play11:37

ultimately will be worth more than theĀ  car business. Worth more than FSD. Ā 

play11:42

Thereā€™s been arguably even more skepticismĀ Ā 

play11:44

over Elonā€™s plan to ease traffic byĀ  putting Teslas into his own tunnels.

play11:49

Weā€™re still years away fromĀ  seeing whether the BoringĀ Ā 

play11:51

Companyā€™s tunnels will be a visionaryĀ  mode of transportation or if there areĀ Ā 

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too many holes in Elonā€™s plan - pun intended. Itā€™s also too early to determine the potentialĀ Ā 

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of Neuralink, which received regulatory approvalĀ  in May 2023 to test its brain implant on people.

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Neuralinkā€™s chip is meant to stimulateĀ  the brain and help those with spinalĀ Ā 

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cord injuries control their computersĀ  and smartphones with their thoughts.

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I think we have a chance, I emphasize aĀ  chance, of being able to allow somehow whoĀ Ā 

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cannot walk or use their armsĀ  to be able to walk again.

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The long-term goal of NeuralinkĀ  is to merge humans with AI. Ā 

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A common theme runs through all his companies. The dream of freedom from Earth by going toĀ Ā 

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Mars with the fully reusable Starship. Freedom from fossil fuels.Ā 

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Freedom from traffic. Freedom from the limitations of human biology.

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And now Twitter is fighting forĀ  freedom of speech which he feltĀ Ā 

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was being suppressed under previous leadership.

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Twitter has changed itsĀ  incorporated name to X Corp,Ā Ā 

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to move toward Elonā€™s plan of transformingĀ  Twitter into X, the ā€œeverything appā€.

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That includes making TwitterĀ  a better video experience.Ā 

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You can now find my full videosĀ  on Twitter, plus exclusive techĀ Ā 

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insights I only share on Twitter. Catch meĀ  @Newsthink, or click the link in the description.

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Although Elon has been building manyĀ  of his companies for over a decade,Ā Ā 

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their potential is only just starting to emerge.

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Regardless of whether he succeedsĀ  or fails, he wonā€™t give up. Ā 

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He once said, ā€œWhen something is important enough,Ā Ā 

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you do it even if the oddsĀ  are not in your favor.ā€ Ā 

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SpaceXElon MuskInnovationMars MissionElectric CarsTeslaEntrepreneurshipTechnologySelf-MadeNever Give Up