How to Create $1,000,000 Ads (AW Dubai 2024)
Summary
TLDRIn this insightful presentation, Alex Miko emphasizes the importance of creating high-quality ads to maximize revenue in affiliate marketing. He compares Facebook and YouTube ads, advocating for utilizing both platforms due to their massive user bases. Miko shares his decade-long experience in scaling brands through video ads, highlighting the significance of scriptwriting, engaging hooks, emotional storytelling, and social proof. He also discusses the role of authority figures in ads, the ethical considerations of marketing, and the potential of AI-generated content. Miko concludes with current trends in YouTube advertising, encouraging marketers to adapt and innovate to stay ahead.
Takeaways
- 📈 The choice between Facebook ads and YouTube ads is not mutually exclusive; leveraging both platforms can maximize reach due to their large user bases.
- 👤 Alex Miko emphasizes the importance of creating high-quality ads for increased profits, regardless of the product category, such as health supplements, gadgets, or info products.
- 🎯 The core message is that better ads lead to more revenue, and the quality of the ad directly impacts campaign success.
- 🌐 Dubai's setting highlights the potential for significant earnings in the affiliate marketing industry, which is the context of the discussion.
- 🔑 The key to a successful ad is a strong hook within the first 3-5 seconds to capture attention and a seamless transition into the main content.
- 📝 A well-structured script is crucial for a VSL (Video Sales Letter), including addressing the viewer's pain points and offering solutions, ultimately leading to the product pitch.
- 🎬 The speaker suggests using a combination of user-generated content (UGC) and professional editing to create dynamic and engaging ads.
- 📱 Technology, such as AI-generated voiceovers and video editing tools, can enhance ad quality and make the content more unique and compelling.
- 👨🏫 The importance of authority in marketing is stressed, suggesting the use of spokespersons or brand owners to add credibility and trust to the ads.
- 🚫 Ethical marketing practices are advocated, discouraging deceitful tactics and emphasizing the value of honesty in generating sales.
- 📹 The role of video in marketing is paramount, with the speaker predicting that AI-generated content will become increasingly prevalent and valuable in the industry.
Q & A
Why does Alex Miko suggest running both Facebook and YouTube ads?
-Alex Miko suggests running both Facebook and YouTube ads because of their massive monthly active user bases, with Facebook having almost 3 billion users and YouTube being the second most popular platform. This strategy allows advertisers to reach a wider audience and maximize their marketing efforts.
What is Alex Miko's background in affiliate marketing?
-Alex Miko started affiliate marketing when he was a teenager and has continued in the field for over 10 years. He now runs a company named Scalers, which specializes in scaling brands using video ads on YouTube and Facebook.
What does Alex emphasize as the key to making more money in affiliate marketing?
-Alex emphasizes that making more money in affiliate marketing is tied to creating better ads. He believes that good ads generate revenue, while bad ads result in insufficient earnings or no money at all.
What is the importance of a hook in a VSL (Video Sales Letter) according to Alex?
-According to Alex, a hook is crucial in a VSL as it is meant to grab the user's attention within the first 3 to 5 seconds. It sets the stage for the rest of the video and is essential for preventing ad fatigue and keeping viewers engaged.
How does Alex suggest bridging the transition from the hook to the core part of a VSL?
-Alex suggests creating a pre-roll or a transition segment that smoothly moves the viewer's attention from the hook to the VSL's core content. This helps avoid confusion and maintains the viewer's interest by relating the hook's topic to common problems that the product or service can solve.
What role does storytelling play in the effectiveness of a VSL?
-Storytelling in a VSL plays a significant role as it helps to create an emotional connection with the viewer. It allows the marketer to address the viewer's pain points and present the product as a solution to those problems, which can trigger action and increase the likelihood of a sale.
Why is it beneficial to have a spokesperson in a VSL, and what are the alternatives if one is not available?
-Having a spokesperson in a VSL increases trust in the brand as they can speak with authority on the subject. If a spokesperson is not available, alternatives include using AI-generated voiceovers or leveraging social proof such as customer reviews and testimonials.
What are some of the ethical considerations Alex mentions regarding the creation of ads?
-Alex mentions that it's important to be creative without resorting to lying or being deceitful. He emphasizes that there's no need to mislead people to generate sales and that maintaining ethical standards is crucial in marketing.
What is Alex's perspective on the use of AI-generated content in creating ads?
-Alex is excited about the potential of AI-generated content, such as that produced by Open AI, to create highly realistic and engaging ads. He believes that this technology can significantly enhance the quality and effectiveness of video ads.
How does Alex recommend sourcing and using user-generated content (UGC) in ads?
-Alex recommends sourcing UGC from various environments and using video editing techniques to make the content dynamic and engaging. He suggests using platforms like Fiverr to obtain UGC and emphasizes the importance of being specific with content requests.
What are some of the current winning ad formats on YouTube according to Alex?
-According to Alex, some winning ad formats on YouTube include short lead ads to VSL pages, short UGC ads for health supplement brands like Legion, vertical ads that take advantage of the growing popularity of vertical video content, and even TV-style ads with QR codes for easy scanning and purchasing.
Outlines
📈 The Power of Facebook and YouTube Ads
Alex Miko introduces the debate between Facebook and YouTube ads, highlighting the massive user base of both platforms. He advocates for utilizing both due to their large audiences, and shares his background in affiliate marketing. Alex discusses the importance of creating high-quality ads, regardless of the product being promoted, and emphasizes the need for originality and creativity in ad creation to stand out from copycats. He also touches on the importance of understanding the customer's pain points and emotions to drive action and sales.
🎯 Crafting Effective VSLs and Emotional Marketing
This section delves into the specifics of creating a successful video sales letter (VSL), starting with the crucial hook that captures attention within the first few seconds. It discusses the importance of transitioning smoothly from the hook to the core message, addressing common problems and solutions related to the product. The summary stresses the need to create an emotional connection, discussing pain points and solutions in depth to persuade the viewer. It also covers the significance of scarcity and urgency, using customer testimonials and social proof to build trust, and the role of authority figures or spokespersons in enhancing ad effectiveness.
🚫 Ethical Marketing and the Role of Authenticity
The script emphasizes the importance of ethical marketing practices, cautioning against lying to customers to generate sales. It stresses the role of creativity in marketing while maintaining honesty. The paragraph also touches on the technical aspects of shooting a VSL, recommending basic equipment and the use of a prompter for ease. The summary mentions the importance of finding and training the right editor, who should have a sense of storytelling and be open to coaching, to ensure high-quality video ads.
📹 Leveraging Video Content and Emerging Technologies
This part of the script focuses on the importance of video content in marketing and the potential of AI-generated content to revolutionize the industry. It discusses the use of platforms like Mid Journey and Runway to create unique content from scratch. The summary also covers the current trends on YouTube, including the shift away from long VSLs due to new platform rules, and the effectiveness of user-generated content (UGC) in ads. It provides examples of successful UGC ads and discusses strategies for making them more dynamic and engaging through editing techniques.
🌐 Adapting to New Formats and Exploiting Vertical Video Growth
The final paragraph discusses the growing trend of vertical video content on platforms like YouTube and the importance of adapting to this format. It provides examples of successful short ads and explains how to make them effective. The summary also mentions the potential of TV ads and QR codes for easy product access, as well as the importance of testing and optimizing ad formats to find what works best for conversion.
Mindmap
Keywords
💡Affiliate Marketing
💡Facebook Ads
💡YouTube Ads
💡Video Ads
💡VSL (Video Sales Letter)
💡Hook
💡UGC (User-Generated Content)
💡Scarcity
💡Authority Figure
💡Social Proof
💡Ad Fatigue
💡AI-Generated Content
Highlights
The debate between Facebook ads and YouTube ads and the suggestion to utilize both platforms due to their large user bases.
Introduction of Alex Miko, founder of Scaler, with a decade of experience in affiliate marketing and scaling nine-figure brands.
The importance of creating better ads for increased revenue, regardless of the product being marketed.
The role of ad quality in campaign success, with the assertion that poor ads lead to insufficient revenue.
The value of originality in ad creation over being a copycat to achieve higher profits.
Discussion on various ad formats including VSL, lead ads, vertical ads, and horizontal ads.
The process of creating a VSL, from scriptwriting to shooting, editing, and launching.
The significance of the hook in the first 3-5 seconds of a VSL and the importance of testing different hooks.
The structure of a VSL script, emphasizing the transition from the hook to the core message.
The role of emotional relatability in addressing pain points and solutions within a VSL.
The strategy of not overtly selling the product early in the ad to maintain viewer engagement.
The use of scarcity and urgency, along with call-to-actions, to drive viewer action.
The importance of addressing FAQs and objections to convince potential customers.
The role of authority figures and spokespersons in increasing trust and perceived value of a brand.
The ethical considerations in marketing, emphasizing honesty and avoiding deceptive practices.
Practical advice on shooting VSLs with basic equipment and the use of prompters.
The process of finding and training the right video editor for creating effective ads.
The use of AI-generated voiceovers for a unique sound in video ads.
The importance of social proof, including customer reviews and media features, to build trust.
The impact of YouTube's new rule on VSLs and the adaptation strategies for marketing on the platform.
The current trends in YouTube ads, including the use of UGC and dynamic editing techniques.
The effectiveness of short ads and TV ads in comparison to longer VSLs on YouTube.
The potential of AI-generated content and its application in creating unique and engaging ads.
Transcripts
big question that I always get what is
better Facebook ads or YouTube ads and
uh take a look at this this is a number
of monthly active users and as you can
see Facebook is number one with almost 3
billion users and then there is YouTube
so why wouldn't you want to run both
because that's that's the answer my name
is Alex Miko and this is me starting
affiliate when I was just a teenager and
this is me now still doing affiliate
marketing 10 years later and I have a
company named scalers and we scale nine
figure Brands up on YouTube and Facebook
ads with video ads and I live in brief
marketing if you guys are here let's
agree on one thing you are here because
you want to make more money there's so
much money on this floor and that's
where you came here of course Dubai is
nice you want to enjoy that but in our
line of business making more money means
making better ads and it doesn't matter
what you're running so you could be
running health supplements Le gen I I
know a lot of you guys are crushing it
on ACA and debt gadgets info products
and I know what you might be thinking
for example the legion boys it's all
about the buyers it's all about having
the perfect offer that's true and right
now a lot of Legion guys are crushing it
with mediocre ads because they're all
just
ugc but what happen if they applied what
I'm going to show you in just a few
minutes and have even more money at
their disposal and make more profits
same with gadgets you should be
increasing the quality of your video ads
same with info products and so on
because good ADS mean money bad ads mean
no money or not enough money we know
that problem if your campaign is not
scaling it's because your ad is not good
enough but also being a Creator is
better than being a copycat it makes you
more money so today I'm going to talk
about all the winning formats and we're
going to talk about vsl sure vssl newer
trendy lead ads on all of you like a
running ClickBank probably on different
platforms and you do like the one two
minute ads pointing to a vsl page
vertical ads versus horizontal and so on
so I want you to take a look at this
chart unfortunately but that can be
fixed a lot of Affiliates we tend to do
this which is copying ads and scale is
okay but imagine if you did this and you
could be there but you need to increase
and become better at making ads and then
there's a lot of fake gurus out there
that don't do anything at all so they're
just on the bottom right there and guys
trust me you want to be up there you
want to increase the skill level and
that's what exactly we're going to talk
about it today so before that let me
give you a quick vssl crash course who
knows what the vsl is but a raise of
hands who's running
vsls who's not running vsls the majority
okay guys let's fix that it's easy so
five minutes we're going to talk about
script writing shooting editing and then
launching so let's start from the
structure of a script the script is
everything before we do any production
any editing we need to do the
pre-production so we need to work on the
hook which is 3 to 5 Seconds long you
heard that before you need to be catchy
you need to grab the user attention blah
blah blah but yet if someone sends me an
ad and be like yo why am I not scaling I
was like how many hooks did you test not
enough so even if you know it you have
to apply it more and more and more I
test endless hooks I would say my main
business after I I find out winning V is
making hookes afterwards we need to work
on the core part of the vssl and that
could be 2 minutes long could be 5
minutes long could be 30 minutes long as
long as you're hitting the nail on this
sequence right here which is first thing
you want to do is transition the user
attenion from the hook into the vssl and
it cannot be super harsh so what I like
to do is to create a pre-roll so let's
say let's make an example you're selling
a financial newsletter and your hook is
that Bitcoin is pumping in its 57k like
yesterday so hope you guys bought some
Bitcoin too and if you want to sell a
financial newsletter you need to bridge
that attention into a product that might
be something completely different it
could be trading but to go from there
you create like another 20 seconds 30
seconds 1 minute a transition so that
user don't get like confused like why
are you talking about Bitcoin are you
talking about trading no you talk about
Bitcoin is at 57k you talk about the
status of crypto whatever it is and then
you bring them into this common problems
that people face anywhere so it could be
like yo you might might didn't buy
Bitcoin on time you might pull out too
early you didn't make as much money so
talking about the problems that people
face whatever product you're selling
there is a problem a solution for
someone investing is timing the market
right that's the biggest pain point
right oh I always buy a stock and then
it drops or oh I sold too early and it
blew up so talk about that for example
and talk about the emotional side of
things too because it's not just just
like you know what you're doing wrong
that's how you feel about it and emotion
triggers action relate to them in an
emotional way as in talk about the pain
points it sucks to lose money how do you
feel you feel like it's not for you it
feels like you never get it right feel
like a loser whatever it is like talk
about it create that emotional
relatability and then bring up the
different solutions and go really deep
in both ends like the problems and the
solution and divide and talk about each
solution in a very different way because
at the end of it we're going to not
write a story and persuade the user to
go from the problems to solution and
what is the number one thing you can do
to solve all the solution at once buying
your product and we don't mention it
early on because otherwise you would
know it is an ad and the best ads don't
feel like ads if you think about it
every time you bought something you you
didn't go like ah they're trying to sell
me something and click off I mean you
know is an ad but I'm talking like
subconsciously right so then you're
going to pitch and talk about all the
solution that has the product and you're
going to talk about the benefits of
having a product because talking about
how you're going to feel after you solve
your problems is going to take them to
the action because they want to feel
that too and talk also about the
problems of not solving the problem
right now if you don't solve the problem
now how is your life going to look like
after like if you continue having the
same problem without taking action today
you know pain is the biggest driver in
action and scarcity as well and this is
exactly what we're going to do we create
scarcity by saying you have to take
action now include the ctas uh call to
actions and we're going to talk about
the pain of not solving a problem now
and all the FAQs which are nothing else
than objections for your customers or
viewers for not buying your product so
talk to your customers the ones that
bought try to find people that didn't
buy do research and try to really uh
answer all their questions or convince
them to buy because if they got to this
point of the video which could be 5
minutes in 20 minutes in whatever
they're hot they're ready to buy and you
want to close them there cuz that's when
you make a lot of money and you would't
trust anyone that speaks about a certain
topic so do you guys know Joe dispenza
Dr Joe dispenza by the raise of hands
it's amazing yeahh he's a legend he
talks about the connection between the
mind and body a lot how to rewire your
brain how to change your body from
within how to heal from within what
really got my attention was learning
about his history I don't know if many
of you know but he was almost paralyzed
like he couldn't he couldn't stand up
couldn't do anything and right now you
see him traveling the world giving
speeches walking and that's just it
gives even more Authority at what he's
talking about works so for your
Affiliates what do you do you want to
improve your marketing you want to
create better ads and you need a
spokesperson at least so work with the
brand and and try to find someone that
could function as the spokesperson and
there's no one better sometimes than the
brand owner because he came up with the
product he knows all the solution he
knows knows the ins and outs and he's
running the company so he has a lot of
authority because he's done all the
research if that doesn't work you can
convince the affiliate offer or for your
brand if you have a brand to find a
spokesperson or you could find an actor
we're going to talk about acting in in
just a second or find someone with
authority to work with so I put some
examples of authority figures right
there that you probably seen running via
cells or doing YouTube ads blah blah
blah you listen to them and that's
exactly my next Point people want to
look someone that speaks to them you
know if you use a lot of just AI voice
over which is not a problem it it's less
personal and people trust someone with
authority which is exactly this watching
someone speak plus Authority equals
increase trust in your brand and again
if you don't have a spokesperson you
could start off with AI generated
voiceovers which are great so I use 11
apps a lot and I don't like to use the
same voiceovers that everyone has I want
to be unique so I try to clone someone
else's voice you can upload like a 3
minute audio file of someone speaking
and no one is going to have your voice
also when you export the voiceovers
don't don't just copy paste the whole
script and Export it it's going to sound
like a robot multiple times so play with
the settings go back and forth and
perhaps like export different segments
of your script one by one it takes some
more time but it's going to increase the
perception and the quality of your ad
and because you don't have an authority
person in your video ads if you're not
going for the option of having an
authority figure speaking in front of
the camera you need to back it up and
double down on social proof because okay
I don't see anyone talking so who do I
trust so bring up customer video reviews
uh the product results case studies
media features like I don't know
featured in whatever magazine uh the
uses usage statistics or a lot of before
and after and that brings me also to one
thing which is a bit of a pain in the
industry that makes us look bad is
always like not being ethical or
deceiving people I made a lot of my
money without lying to people there's no
need to lie to people in order to
generate sales we're marketers so we can
be creative but purposefully lying to
people it's bad and we shouldn't do that
so let's talk about shooting cover
script writing shooting if you want to
shoot a vsl yourself very basic camera
iPhone 15 is amazing I have an iPhone 14
I shoot with that as well it works
Mike's just a few light and a prompter
to read a script when you're shooting a
vsl so what a prompter looks like like
this so you're going to put an iPhone
and you will read a script and that will
make it very easy if not just rent a
studio something something what I do
that has it all so you don't have to
worry about anything and you can just
look up for studios in your city editing
editing is key so we all want to find
good editor right we want to find the
perfect one we don't want to waste time
training someone so how do you find the
perfect
editor well you don't you train him
because all the good edit editors are
taken and I train all my editors I'm
very very picky with my videos and
because I want the best quality possible
and the perfect editor if you can call
it that way is someone that has at least
a sense of Storytelling you cannot
really teach teach that or have at least
some basic motion graphic designs which
is going to help you create better ads
if you don't always have materials like
just animation to explain a certain
topic and they should be coachable
because it's hard to work with someone
that is just stiff and doesn't want to
you are the marketing genius compared to
them they are good at their stuff but
they need to be ready to follow your
advice because you see what's working
out there and you want to apply to your
own ads so I have to listen and yeah I
wasted a lot of time uh trying to make a
creative person creative and that can't
be taught unfortunately where you soures
all your stock footage there are many
libraries out there that are doing an
amazing job at giving you at least some
you know footage that you can use for
your ads but a lot of that like on story
blocks when I look at ads I see clips
that I've seen before I'm like ah I know
we sourced it so it's it's good if we
can alternate that with like our own
shootings but it's a great place to
start if you want to create an MVP vsl
that then you can go on and improve and
increase the quality once you created
your vssl it's super important to create
good hooks because in my experience I've
been running the same vsl for even three
years if not two years and the only
thing I've changed and it was 40 minutes
long the only thing I've changed is not
everything that happens after few
minutes no it's just the first 5 Seconds
to the first 30 seconds to the first
minute everything else remains untouched
I'm running in the United States the
audience is very large but the concept
applies to any country the ad fatigue
happens in the first part of your ad if
no one goes beyond that first 5 seconds
or Beyond those first minute they're
never going to see what's coming after
so there's no point in changing what
works and just make good acts and good
good XS because there egg up
there but yeah um so this is a very
boring like I would skip away it's not
catchy but this is like if I'm talking
about eggs this animated is just a
static picture looks way more
interesting because I'm like I'm I'm
scrolling on on YouTube or on Facebook
Instagram whatever and I see something
catchy I will stop so focus on that and
that's why I recommend you to use also
your phone specifically for hooks but
real soon we will not be able to tell
what's real and what's not and I want to
show you a video for that this is by
open AI that just is going to launch
maybe Sora check this out prompt a
stylish woman walks down a Tokyo Street
filled with warm glowing generat several
giant woolly mammoths approach treading
through a snowy Meadow their long woolly
fur lightly blows prompt a movie trailer
featuring The Adventures of the
30-year-old Spaceman prompt drone view
of waves crashing against promp
historical footage of California during
the gold prompt extreme closeup of a
24-year-old woman's ey a Chinese Lunar
New Year celebration prompt beautiful
snowy Tokyo City prompt cinematic
interview of a 45-year-old prompt Gordon
ramsy cooking a steak prompt a young
YouTuber sitting in a studio recording
his next video absolutely free money
prompt almost everything was AI
generated but I bet you couldn't tell
difference it's extremely good it's
extremely good and this is scary but
amazing at the same time time like using
this oh my God I'm already texting open
AI employees on LinkedIn to get Early
Access on that because that would like
Skyrocket my business incredibly
nowadays you can already use mid Journey
so I already apply that to some stuff
it's not great because it's like photos
that you're generating but you can
animate them for example using like
Runway so a combination of mid journey
and Runway can help you create content
from scratch that is unique so that's a
very great alternatives to story blocks
or art lists or all the basic stuff as
you can see here it looks pretty great
and if you just have this for like 3
seconds two seconds whatever it will
communicate the message very well so
video is King and if you want to go to
the next level with your creative
strategies you need to upgrade your
skills and your content output so being
able to produce a lot of content in my
business my main focus is making the
best video possible because that makes
me the most money and for the 8020 rule
I rather Focus on that than anything
else what's currently crushing on
YouTube I do a lot of YouTube I always
get the same question so I really wanted
to talk about it as we know there is a
new rule by YouTube that panales VSS
longer than 8 minutes at first when I
heard it was like two years ago and I
thought it was BS but recently I've seen
a a significant decrease in ad spent
using long vsls on YouTube but don't
worry because if you're running long
vsls on Facebook or not but you want to
run long vsls Facebook is still fine
like 100k a days on Facebook you bet
it's possible these are some examples of
ugc ads that are currently crashing on
YouTube and this is a style that I
wanted to show you guys this is V shred
they freaking kill it they Source ugc
content and as you can see this is
extremely catchy your mind is highly
stimulated they're maximizing the space
in in that they have available so by
using two clips this way or that way
everything is very colorful and dynamic
which helps a lot and to break it down
what I normally do is I Source different
uh GC content and I alternate it in
different scenes so just to show you
what I mean this is obviously the same
lady right so what I asked her to do is
before shooting is shoot the same script
that I'm giving you in two or three
different environments why because then
with the video editing team I can play
with those cuts and make it more Dynamic
so instead of having someone like in the
same environment just reading a script
you can make it more Dynamic with
editing I can alternate backgrounds and
the storyline is the exact same because
he shooting the same script twice so
there you go it's the same thing and I'm
also using the split screen to make it
even more Dynamic Sometimes some other
footage that I shot or I found online
and then bring it back so this is a
great way to turn a ugc Content that is
starting and boring into something
engaging and Visually catching
I use Fiverr like Fiverr is the thing it
cost more than a Fiverr but I might pay
like $50 $100 up to $150 for some ugc
stuff and it does the job so you need to
be very specific when you order content
and again this works and it works for me
so you should apply it running vertical
ads on YouTube vertical is growing a lot
on YouTube it's growing everywhere
because of Tik Tok because of reals and
YouTube shorts are pumping a lot of
traffic so you want to be on that some
ask me how do you run vertical ads you
just upload them and YouTube will do the
heavy lifting for you they will find the
right placements to run those vertical
ads and you'll also get more exposure
because there are new placements out now
they have a lot of traffic these are
winning format on YouTube right now so
again we mentioned short leads to vssl
pages so ClickBank Affiliates notice
very well what the ClickBank affili are
doing mainly is not selling the product
it's selling the vsl that they're going
to watch on the next page after they
leave the platform short ugc ads for
Legion um very simple I think they're
boring they could be better but they
work and they're making hundreds of
thousands of dollars a day and they're
very short like one two minutes is
enough I still didn't see a long vssl
that sells anything it's probably not
even needed short vsls for gadgets are
crushing it I have some people in my
community that are doing phenomenal
numbers talking about 10 20 30 50k a day
running short VLS for gadgets not not
too long you don't need to oversell your
product for like 20 30 minutes and tv
ads surprising tv ads could be the same
vssl ads that you're running but instead
of telling people to take action and
click on the bottom below you have a QR
code that they can scan so when you're
sitting on the couch and you're watching
Youtube they can easily just scan and go
buy the product and there is some recent
success in that and the scale is pretty
interesting I heard 10 20K a day even
just running TV ads so pay attention and
yeah these are just visual examples of
what I was just talking about all the
ugc stuff this is clearly some ACA stuff
and that seems to be working um Tik Tok
replies works very well because it's
very engaging people are familiar with
that and these are just very basic so
imagine what you could do and make it
more engaging if you start editing
properly I know a lot of you guys focus
on like formats like oh I should be only
runting vertical I should only be
running long ad it doesn't really matter
as long as you're making uh video that
converts very well
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